1. technology and computing

Title: How to prepare and produce the programmes with "content
format" for mobile learning.
Name: Krystyna Rudowska
Institution: Interdisciplinary Centre for Mathematical and Computational Modelling, Warsaw
University
Key words: mobile, e-learning, internet television,
Abstract:
The aim of this ATVN project is to force advanced search in real time video over the
Internet for international cooperation in the area of life-long learning and exchanging
knowledge of scientific achievements. The ATVN (www.atvn.pl) project poses a
number of technological challenges to create the right platform for an Internet-based
television life-long learning channel. From the point of view of technology the consists
of: a video production environment specific for learning, a database capable of
managing a virtual library system, an Internet streaming solution for all end users
without any additional cost. Availability of video transmissions are not limited to the
high-bandwidth users only. Interoperability and portability of the chosen solutions are
essential for their future migration and expansion capabilities. The system is able to
perform 24/7 without direct human supervision. ATVN is run by two employed staff
and three persons as an on-demand crew. Most procedures are automated and
extensively monitored for any possible failures. The quality of compression allows end
users a near TV-quality experience and gives the opportunity to exchange the library
with public television stations. Video playback begins immediately without delay. The
database allows metadata and content to be exchanged with other video repositories.
The system allows for easy scalability to satisfy increasing demand. Now, we have
cross-media technology and we need to focus on the thematic area.
Each storytelling grammar has a specific set of rules which we call “content format”.
With almost 2 million viewers from around the world, mostly from educational
institutions, we are sure that the “content format” must be prepared for life-long
learning.
As we are talking about mobile e-learning or m-learning platforms we should consider
a broader segment of viewers, not just adults but also children. We should consider
that different people have different levels of education, language and web literacy.
Now we are in a process to develop an editorial strategy, an artistic and scientific set
of criteria to measure if we can are able to achieve our aim. It is one of
WorkPackages in the project under IST FP6 named ATVN-EU-GP (www.atvn-eugp.pl). The manner how we personalize the story someone sees and allow them to
shape the order or even outcome is extremely important. We need really new “content
formats” to make m-learning platform matches to every group. What is the format?
From the EBU I received this definition: Formats are programmes with highlywrought production plan including a detailed dramaturgy and a detailed description
of set, light, stage etc. that can be produced with the same production bible under
local circumstances. This is the most important solution for the mobile technology. I
would like to present and discuss: “How to prepare and produce programmes with
“content format” for mobile learning environment.
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The goal of this paper is to generate awareness about the involvement of e-learning
with mobile phones and to a inform wide audience about the necessity of pushing the
edge of preparing “content format” for e-learning through streaming over the
Internet and mobile phones.
1. Overview of creating content for the internet television
platform for life time learning.
1.1 General introduction
As a sample, I will introduce the television platform for higher education which already exists
on the Internet www.atvn.pl. ATVN Academic Internet Television Network is operated out
of Warsaw University, Poland.
ATVN (Academic Internet Television Network) www.atvn.pl is an extension of the
ICMAITN project being run in 5 FP funded by European Union Commission, which started
on August 1, 2002 at the Interdisciplinary Center of Mathematical and Computational
Modeling at Warsaw University. The main objectives were creating awareness in Central
Europe’s research community of international cooperation in the Academic Internet
Television Network and preparing a technological platform for exchanging knowledge in real
time over the Internet. The goals have been achieved through a series of workshops,
conferences and consultations with very important and knowledgeable speakers, and also
other dissemination activities. Now, after four years www.atvn.pl the platform is a good
example of: ”How to organize and run a scientific television channel over the Internet”.
Fig. 1 Front page of ATVN
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In the Academic Internet Television Network we have taken advantage of the capabilities of
new technologies in the broadcast environment. Using the Internet as a "broadcast" medium
for audio and video programming, we have proven that real time "streaming" over the Net is
currently the best technology. We designed, implemented, and have been running a complete
Internet television platform on the web site www.atvn.pl. It was the first Internet television in
Poland.
For ATVN we use a schedule similar to a television program listing for our video
materials and air them on the web page screen at exactly the scheduled time. Internet viewers
are informed what will be on in the coming month and they can choose which program they
would like to watch.
Fig. 2 The list of programmes of ATVN
We have covered the most important topics in science, including very controversial
ones.
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Fig. 3 Different topics of the programmes
We have a Discussion Forum on our web page that allows viewers to discuss
programs. The archives enable all viewers to watch programs as often and whenever they
want. As of October 1, 2002 we have produced more than 700 broadcast-quality television
programs and transmitted them over the Internet. The total amount of programs available in
the Achieve is over 900. The programs are transmitted 24 hours a day, so we could cover the
time differences between different countries. 24 hours after its last transmission, each
program is stored in the archives and is available for viewing at any time. Today because of
the huge offering of available programs in the archive (if you watch one a day, you would
need 3 years to watch them all) we have decided just to add new programs straight to the front
page and keep them until a new program arrives.
After watching our programs on the web page, some commercial television stations
have asked us to air them under the ATVN name, proof that the programs are of broadcast
quality.
We have translated some of our programs into English and show them on the English
page of our website.
Now I will try to explain how ATVN works. Please open the www.atvn.pl page.
On the screen we can see today’s broadcast. It is a short audio/video clip with information of
ATVN. This page is in Polish, but we can go to English Version.
On the page we can find information such as: about us, our mission, press articles, e-mails
from viewers, audience ratings etc., and some services as: Archive, Discussion Forum and
Copying.
If you don’t wish to watch the current broadcast, you can go to the Archive and choose what
you really want to watch. You can choose by: title, topic series, name or key word. If you
don’t know what exactly what you are looking for, go to the list of programmes where you
can read a short description.
1.2 www.atvn.pl technology:
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The ATVN project posed a number of technological challenges to create the right
platform for Internet-based television aimed at specific groups of users. From a technological
point of view, the project consists of several components:
1. the video production environment
2. a database capable of managing a video library system
3. an Internet streaming solution
The technological goal of the project was to design, implement and run a complete
Internet TV streaming production environment, meeting a number of the design requirements.
The assumptions made about the system included:
1.2.1. Openness and extensibility
The system should assume existing best-practice standards and at the same time avoid
proprietary solutions wherever possible. This is especially important for the streaming
component, which should allow for future modifications and extensions. Standard solutions
should be used wherever well established standards exist. It is essential to maintain future
compatibility with possible exchange formats related both to metadata and the content itself.
At the same time the database and streaming components should remain platform
independent. Interoperability and portability of the chosen solutions are essential for its future
migration and expansion capabilities. The system has also to scale up well and be able to
integrate with other future partners solutions.
1.2.2 Availability and ease of use of the streaming component
The client side of the streaming component should be easily available regardless of the
end user’s operating system platform. It should be either readily integrated with the platform
or available for download and installation without any cost to the user. Ideally, the server side
of the streaming component should be compatible with potentially the widest range of clientside solutions. Availability of video transmissions should not be limited to the highbandwidth users only. We foresee that a large fraction of the end users will still have only
narrowband connections available, either through dialup connections or through mobile
narrowband devices of the future.
1.2.3 Robustness and stability of the streaming and database components
We assume that both the streaming and database components should be able to work
in a 24/7 production environment. Each part of the system has to be reliable and predictable.
The system should be able to perform reliably without direct human supervision. It is
also essential that most of the procedures be automated and extensively monitored for any
possible failures. The system has to be open to full redundancy in future phases of the project.
1.2.4. Quality
The system should allow end users with adequate bandwidth to receive video at least
at a quarter of the standard PAL resolution, a 25 fps rate. We assume that the compression
quality will allow for near TV-quality experience. The way in which the system operates
should build on a TV-like feeling, including scheduled transmission times and be
complemented by video library functionality. On the other hand, the library of broadcastquality video source materials should enable the exchange of video with broadcast television
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environment and provide a source for even better quality Internet streaming when the public
network infrastructure allows it.
1.2.5. Choices made
The openness requirements led us to consider only solutions that are format
independent, not tied to a single platform, possibly with a published source code. We were
considering solutions widely accepted on the narrowband (up to 128 kbps) and medium-band
(up to 1Mbps) market only. Firstly this means that any videoconferencing, proprietary and not
widely deployed solutions were excluded from consideration. Also high-bandwidth formats
have been considered for video storage only. We have also not considered common video
download formats because of the TV-like experience requirement. It is expected that video
playback begins immediately when it is chosen without the delay necessary to download the
whole file or a portion. Therefore we have decided to consider streaming formats only. The
streaming market today is covered by two primary technologies: Microsoft's Windows Media
and RealNetworks's Real Media. A third significant segment is occupied by Apple's
Quicktime. Ultimately, we would like to be able to use all the three technologies for
streaming, therefore the server platform has to be capable of streaming video content
independently of the file format under the control of RTSP. This requirement, coupled with
the previous condition of operating system independency and public availability of the source
code, leaves us with RealNetworks' Helix server or Apple's Darwin system. We have
compared the features of both servers and found the Helix to be much more feature-rich and
intuitive than Darwin. It is also commonly considered to be a more robust and mature
solution. We have chosen Linux PLD distribution as a robust OS platform for the server. Of
the three considered file formats, we’ve had to decide which one to implement first. While we
are planning to support all three (windows media, real and quicktime) we’ve had to choose
one as the primary format. The issues considered when taking this decision included:
compression quality, client software availability across multiple platforms, audio and video
quality, availability of open source for the client and capability of single streaming for
multiple bandwidths. The format that we’ve decided to support first was Real Media
Surestream.
We are netcastinig at a resolution of 384x288 at 7 different quality/compression ranges
from lowest bandwidth stream for dialup users (33 kbps):
10 kbps video (15 fps),
6 kbps audio (8000 Hz mono)
to the best quality stream for broadband users (0.5 Mbps connection or better):
353.5 kbps video (25 fps),
96.5 kbps audio (44100 Hz stereo).
Because of the desire to netcast according to a specified time schedule, we have
created a simple, automated system to transmit programs using simulated live broadcast.
1.2.6. Performance
The system is constantly being monitored both for its performance, uptime and daily
usage. Regular statistics reflect the dynamics of the streams’ consumption. They also allow us
to evaluate the relative popularity of individual parts of the contents and to tailor future video
production to take this demand into account. It has been recorded that after initial startup
period, the number of streamviews of the archived content significantly exceeds the number
of the streamviews of the current simulated life transmission. Usually the records show
several hundreds of streamviews per day.
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It turned out that sizing of the server systems and network downlink connectivity has
been assumed correctly to accommodate for the demand. No problems with system or
network performance were noted on the server side.
However, we were told of individual problems at the receiver end of the transmission. Most of
the problems we have encountered in the course of the project relate to the capabilities of end
users to properly receive transmissions.
1.2.6.1. Software problems:
In order to be able to receive the streaming video, the end user has to install and
configure the client software. While installation is quite straightforward in most cases,
the configuration options have sometimes confused less sophisticated users. An
example of incorrect configuration might be specifying higher than actual available
bandwidth in the client software configuration. During the stream bandwidth
negotiation, the stream chosen relies on the information provided by the client.
Overestimating available bandwidth could result in breaks in audio or video
transmission on the receiver end and re-buffering of the stream.
1.2.6.2 Hardware problems:
It has been found that quite often simple hardware problems prevent users from
correctly receiving transmission. A common example here would be the lack of a
sound card in the user's desktop system.
1.2.6.3. Network problems:
Very narrow or unreliable last mile bandwidth could result in poor quality or broken
transmissions. Unfortunately this is beyond the scope of this project to address
connectivity issues. We believe that as broadband infrastructure becomes more widely
deployed, these problems will diminish.
1.2.6.4 Future prospects.
The open design of the system allows for seamless extensions in the future. It allows for
simultaneous use of different streaming formats, thus increasing even further the availability
of transmitted video. The database lets metadata and content to be exchanged with other video
repositories. The store of broadcast-quality materials makes it possible to reuse the video in
future broadband formats. Finally, the system allows for easy scalability to satisfy increasing
demand.
1.2.7. Conclusion
The system designed so far has proven to completely meet its assumed design goals. It also
provides a solid yet extensible foundation for future expansion in the next phases of the
project. Next steps shall include the creation of a complete media-less production
environment, beginning with the camera, through editing and encoding stations to the library
and streaming server.
2. The results of research and development on the possibility of elearning on the mobile phones.
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2.1 How many viewers can we reach through mobile phones?
“Informa Telecoms and Media predicts that there will be 124.8 million broadcast
mobile TV users worldwide by 2010, with an inflection point expected in 2009 as network
rollout and device availability allow for the market to reach some level of critical mass” –
says David McQueen, author of the Mobile TV report [2].
ABI Research forecasts – “demand will explode so that by 2010 as many as 250
million customers will subscribe to video services on their mobile phones. What is now a
$200 million business will by the end of the decade be a $27 billion one – but the revenue
from the services will be spread much more widely than in today’s mobile ecosystem” [3].
Does it make sense to also give these people possibility of learning over their mobile
phones? The answer is – yes. But the thinking of the content production should change.
Tomi Ahonen and Alan Moore wrote: “It’s not about the big audience anymore – it’s
about attracting communities of interest around content that has significant value to them” [4].
The application services on mobile phones are very well recognized:
e-government, e-banking, e-administration, e-for the hearing an speech impaired, e-health, elearning, etc. Is there a special application for producing content for e-learning? I couldn’t
find a single one.
Can we do most of our everyday activities using mobile phones? Now, the answer is almost –
yes. Some samples of the applications:
2.2 e- payment
You can do your all payments through mobile:
SEMOPS - Secure Mobile Payment Service project - “is a secure, universal, real time,
electronic payment service, whereas other solutions only target specific use-cases, sales
channels, or lack the security and real-time features. The working prototype was demonstrated
first in demo environments at CEBIT and then in real banking environments in Greece and
Hungary. The solutions developed have number of patents and patents pending” [5].
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Fig. 4 The SEMOPS future – “my mobile day”
www.semops.com
2.3 e-tourism
You can organize your sightseeing easily. You can book the attraction, retrieve details, pay,
get route information and even get confirmation of the ticket purchase.
Adoptive Service Grid Project – An Integrated Project supported by 6FP of the European
Commission under the IST). The project’s goal is to provide mobile phone customers with
information about attractions in the area of the customer’s current location.
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Fig. 5 Overview of the scenario (ASG Deliverable D0.II-5. Result and Dissemination Infrastructure, 2004)
Fig. 6 ASG application dialogs – prototype model
http:// asg-platform.org
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2.4 e-knowledge management
Mobile Knowledge Management – (6FP of EC under IST) MUMMY – the goal of this
project is to enable mobile workers to never loose track and coherence of their “mobile
knowledge”. Very new approaches to mobile information and knowledge handling [7].
Fig. 7 MUMMY system components
The most important is that MUMMY utilizes the new multimedia facilities in PDAs to
record the findings in terms of photo, hand-drown sketches, speech notes and add then as
annotation to existing multimedia such as videos.
So, we know how to make acquisition and retrieval of knowledge in mobile business
processes. But do we know how to prepare this knowledge as audio video content?
2.5 e-learning
There are a lot of e-learning applications on the market. E-learning systems for
learning are very well known and very popular around the world.
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Fig. 8 Gdansk University of Technology, TeleCAD
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Learning over the Internet and personal computer has many benefits:
faster learning at reduces cost (no travel, no hotels)
easier access to learning (in home, during a trip, anywhere)
clear accountability for all students (you pay, you will get the same content)
access to information any time, anywhere and for anyone (equal opportunities)
uniformity of content ( one lecturer, one course)
content updated (no long textbook printing process)
customizable content (you learn at your own pace)
modularity of presentation (learning tree)
manageable structure (using different brain structures)
ability to measure the effectiveness of program (objective evaluation)
greater storage capacity (virtual library)
life-long learning (you can learn what, when and where you want)
But there is also a down side of e-learning. Most courses have only written materials
available, some has audio track, very few have video conferencing, but I was unable to find
regular e-learning courses with the full-time lecturers in audio/video materials. In Poland the
e-learning center at Warsaw University uses some of audio/video materials from ATVN in
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their regular courses. Students are very enthusiastic about this type of teaching. Those
materials were prepared for internet television not for e-learning.
Maybe the connection between e-learning courses on regular e-learning platforms with
Internet science television channel is the best idea for Internet-based and mobile learning.
The questions are: can every lecturer prepare and produce audio/video e-content for
teaching over the Internet? Can we use the same audio/video content for mobile phones?
The quality of mobile phones is no longer the technical quality, the possible built-in
services (like games or photos), or the possibility of reaching the wildest area, but the
possibility of accessing information.
In European Commission bible for FP 7 we can read:
“The major concerns of increasing industrial competitiveness and the quality of life for
European citizens in a global information society reflects in the Framework Programme 7
under the European Commission - “Knowledge is at core of the Lisbon agenda and underpins
all its elements. Research and technology are, together with education and innovation, the
components of the “Triangle of knowledge”.
3. The conclusion: How to produce the content for streaming on
the Internet and mobile phones.
3.1 The difference between streaming through internet and mobile phones from technical
point of view
DVB Project “When DVB-T was first published in 1997, it wasn’t designed to target
mobile receivers. However, following very positive experimental results, DVB-T mobile
services have been launched in Singapore and Germany, with extensive commercial trials
elsewhere. Indeed, with the advent of diversity antenna receivers, services which target fixed
reception can now largely be received on the move as well. The problem arrive with the
battery life. Despite the success of mobile DVB-T reception, the major concern with any
handheld device is that of battery life. The current and projected power consumption of DVBT front ends it too high to support handheld receivers that expect to last from one to several
days on a single charge.
The other major requirements for DVB-H were an ability to receive 15Mbit/s in an
8MHz channel and in a wide area single frequency network at high speed. These requirements
were drawn up after much debate and with an eye on emerging convergence devices proving
video services and other broadcast data services to 2.5G and 3G handheld devices.
Furthermore, all this should be possible while maintaining maximum compatibility with
existing DVB-T networks and system.
3.2 The difference between streaming through Internet and mobile phones from production
point of view
Informa Telecoms and Media – David McQueen, Mobile TV report:
“The success is also dependent on the availability of desirable, popular content to the
end user which will depend to a large extent on how fast consumers adopt the services and
devices. There is a definite need for the industry to decide what formats will work for users
while they are on the move and what services will be attractive to mobile subscribers, bearing
in mind current viewing habits”.
Screen Digest & Goldmedia:
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“Mobile digital television (MDTV) services exist today in South Korea and are now a
short way off in Europe and North America. Trials are currently underway worldwide using a
variety of different transmissions standards and commercial launches in Europe in 2007.
However, there are a number of hurdles to clear before wide-scale roll-out can take
place. MDTV network infrastructure costs are likely to be very high, as they must match
cellular phone coverage targets. This has major implications for players and the overall
industry structure. Europe also faces spectrum availability problems and large scale MDTV
deployment is unlikely to occur until after 2009 when analogue terrestrial television begins to
be switched off – liberating spectrum for MDTV. Substantial European take-off is predicted
after 2009” [8].
Doreen Carvajal, International Harold Tribune Sunday, October 16, 2005, “Cellphones
bring dialogue and revenue to TV shows”:
“To hook viewers on their handsets, producers are focusing on universal topics like
love and money, and eclectic ones like cosmetic surgery. The goal of many of them is to
create an international format that will sell across borders, transforming local versions of
“Matchmaker” in Holland, for example, to “Compatibles” in Ecuador. (…)
Viewers of “Cosmetic Surgery Live” in Britain can take a break from watching the
operating room to send in camera-phone pictures of their own body parts for consultation with
a surgeon. (…)
“Psychic Interactive”, an afternoon television show on the Sky channel, is also
offering individual attention with video calls made from third-generation cell phones. The
program appears in a split screen, allowing callers to communicate with Trevor, the Reiki
master, or Rosa, while watching the show” [9].
3GSM – John Blau “Craig David sets tone for mobile entertainment John Blau, IDG
News Service16/02/2006 09:02:35
But Peter Erskine, chief executive officer of mobile network operator mm02 PLC “The
operator, recently acquired by Spain’s Telefonica SA, has conducted a DVB-H (Digital Video
Broadcasting-Handheld) test in the U.K. Participants in the test watched an average 3.5 hours
of mobile TV per week, according to Erskine. More than 80 percent of them said they would
subscribe to a broadcast mobile TV service, he said” [10].
3.3 What do we need to make global e-learning on the mobile phones real?
3.3.1 Technically:
lower-cost handsets,
better quality screens,
improved battery life and lower-priced
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Fig. 9
QVGA 320x240
VGA 640x480
CIF 352x228
4CIF 704x576
Sub-QCIF 128x96
QCIF 176x144
15
Fig. 10
QVGA 320x240
VGA 640x480
CIF 352x228
4CIF 704x576
Sub-QCIF 128x96
QCIF 176x144
16
Fig. 11
QVGA 320x240
VGA 640x480
CIF 352x228
4CIF 704x576
Sub-QCIF 128x96
QCIF 176x144
17
Fig. 12
QVGA 320x240
VGA 640x480
CIF 352x228
4CIF 704x576
Sub-QCIF 128x96
QCIF 176x144
18
Fig. 13
QVGA 320x240
VGA 640x480
CIF 352x228
4CIF 704x576
Sub-QCIF 128x96
QCIF 176x144
19
Fig. 14
QVGA 320x240
VGA 640x480
CIF 352x228
4CIF 704x576
Sub-QCIF 128x96
QCIF 176x144
20
Fig. 15
QVGA 320x240
VGA 640x480
CIF 352x228
4CIF 704x576
Sub-QCIF 128x96
QCIF 176x144
21
Fig. 16
QVGA 320x240
VGA 640x480
CIF 352x228
4CIF 704x576
Sub-QCIF 128x96
QCIF 176x144
22
Fig. 17
QVGA 320x240
VGA 640x480
CIF 352x228
4CIF 704x576
Sub-QCIF 128x96
QCIF 176x144
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3.3.2 As a content:
The ICT revolution changed the way we watch and produce electronic media.
“Formats are programmes with a highly-wrought production plan, including a detailed
dramaturgy and a detailed description of set, light, staging etc., that can be licensed to
production companies or TV stations in different territories to be produced with the same
production bible under local circumstances” [11].
If we want to make a format for the content, we need to prepare production bible,
something as a recipe. As in every regular production for TV station we should use the same
regulations for Internet and mobile productions.
The production process can be done in the standard (old fashioned) manner
- creating new ideas
- preparing knowhow for the content format (production bible)
- developing the ideas and content format
but mastering the final products for television and for the Internet and mobile phones is a
much different process.
Over the years television stations have produced their programmes on their own. For
television stations production for the Internet and mobile phones is impossible. The owners
are not the producer anymore, they are just service and content providers. They do not know
how to produce these types of programmes and they do not have the facilities. They need to
prepare productions for broadcast. In the digital world this process is easy. The production
house produces a digital master, compress it and send it through the digital connection
straight to the provider server. The provider can use masters for broadcast or for video-ondemand. Even though there is no risk and no production and preproduction costs, these
providers want to get large fees from the customers.
So now we are not talking about “creative process, but about finding the right way to grab the
audience’s attention“ [11].
Nowadays the mobile business customer is a “producer”. He wants to get what he
expects. The content format is necessary. The internet and mobile phone user doesn’t want to
read the newspaper, choose a programme, and sit in a front of TV-set at the scheduled time
from the schedule. He needs to get what he expects at the time and place he chooses.
The programmes for e-learning for the internet and mobile should be content
formatted. There is no space for looking for anything, waiting for reception and being
surprised at the result. There is no jeopardy. Our format must commans attention, evoke
emotion and bring benefits to customers.
Because the Web delivers a highly effective type of electronic media of text, pictures and
sound so technically for UMTS video and DVB-H, we can use the same programmes as we
produced for television but it is necessary for them to be formatted for Internet and mobile
phones regarding:
- quality of sound
- readability of text
- correct AV codec
The samples of content format choosen for ATVN (Internet television) we can see in the
below pictures. We can say that they could be used for mobile phones but we have to prepare
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the texts very carefully. I think the best idea is to send the text as a different slide, so that the
editing should be different.
3.3.3 Summary
Interoperability and portability of the chosen solutions are essential for the future
migration and expansion capabilities. The quality of compression allows end users a near TVquality experience and gives the opportunity to exchange the library with public television
stations. Each storytelling grammar have to has a specific set of rules which we call “content
format”. We should consider that different people have different levels of education, language
and web literacy. Now we are in a process to develop an editorial strategy, an artistic and
scientific set of criteria to measure if we can are able to achieve our aim.
Fig. 18
PAL 720x576, original quality
CIF 352x228, RealMovie
25
PAL 720x576, original quality
Sub-QCIF 128x96, MPEG
26
Fig. 19
PAL 720x576, original quality
CIF 352x228, RealMovie
Sub-QCIF 128x96, MPEG
27
Fig. 20
PAL 720x576, original quality
CIF 352x228, RealMovie
Sub-QCIF 128x96, MPEG
28
Fig. 21
PAL 720x576, original quality
CIF 352x228, RealMovie
Sub-QCIF 128x96, MPEG
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References:
[1] Foundation for Mobile Open Society through wireless technology – MOST
[2] David McQueen: Mobile TV report. April 30, 2005, Informa Telecoms and Media
[3] ABI Research, Mobile Broadcast Video Services, www.abiresearch.com
[4] Tomi Ahonen; Alan Moore: The story of Mobile vs. TV for NMK (New Media
Knowledge)
[5] SEMOPS - Secure Mobile Payment Service, ATVN – EU – GP Conference,
www.semops.com
[6] Adoptiver Service Grid Project, ATVN – EU – GP Conference, http://asg-platform.org
[7] Mobile Knowledge Management, ATVN – EU – GP Conference, www.mobileknowledge.com
[8] Screen Digest & Goldmedia : “The coming handheld revolution will transform the way we
consume television”, www.screendigest.com
[9] Doreen Carvajal: “Cellphones bring dialogue and revenue to TV shows”, International
Harold Tribune
[10] John Blau: “Craig David sets tone for mobile entertainment”, IDG News
Service16/02/2006
[11] Bettina Brinkman, European Broadcast Union, Geneva. Workshop ATVN-EU-GP,
Warsaw, Poland
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Krystyna Rudowska
17 Kazury Street apt. 17
02-795 Warsaw
Poland
krystyna.rudowska@icm.edu.pl
Curriculum Vitae
Employment
January, 2002 – Present
Warsaw University
Academic Internet Television Network www.atvn.pl
ATVN Producer
•
Prepare and develop the www.ATVN.pl project (streaming television)
•
Develop the production technology for ATVN (broadcast through Internet)
•
Produce and direct ATVN programs
•
Coordinated the EU project
at 5FP acronym : ICMAITN
(Internet streaming
television platform for science and education)
•
Partner for EU project at 6FP acronym: ATVN-EU-GP (www.atvn-eu-gp.pl) (internet
streaming television platform for dissemination of EU Best Practice Projects)
November 1999 – 2002
Polish - Japanese Graduate School of Computer Techniques - Head of Postgraduate
Computer Technique Studies
•
Developed and manage Postgraduate Computer Technique Studies Program
•
Lectured on Multimedia and Television Production
June 1978 – December 2001 Polish Public Television
Production Departament
•
screenplays and production of documentary films and television programs
•
produced the very first Internet concert by choirs between Warsaw, Krakow, and
Gdansk
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•
developed projects, screenplays and produced teleconferences using the Virtual Studio
Technical Department
•
head of technical side of production at TVP
•
technical director
•
studio engineer
•
broadcast producer
June 1991 – October 1996 Scan-Mag Inc.
Toronto, Canada
Television Producer
•
produced television commercials, educational and documentary films
•
produced a series of reports on modern Poland for Canadian station MLTV
•
organized the largest Polish festival at Ontario Place in Toronto
•
produced television spots for Canada’s Ministry of Health
Education
Humber College, Toronto
Arts and Culture Manager
Ryerson Technical University, Toronto Television Production course
Postgraduate Studies in Journalism, Warsaw University - Journalist
Postgraduate Studies in Education, Warsaw University of Technology - Teacher
Warsaw University of Technology - Masters in electronic engineering
Awards
Award from the Chairman of the Radio and Television Committee
www.ATVN.pl has been nominated as the national finalists of the World Summit Award
(WSA) 2005 Product ID –8039
Nominee at “Dariusz Fikus Award 2006” as a “media creator” for professionalism and ethics
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