1. art and entertainment
2. visual art and design
3. design

How to order your School’s AFL
Jumpers with AFL Queensland
AFL Queensland Preferred Supplier School Jumper Guidelines 2013 -14
Contents
Administration
•
Key contact details ........................................................................3
•
Supplier contact details .................................................................4
How to order your jumpers (Schools)
•
Before you order ...........................................................................5
•
Subsidy orders versus non subsidy orders ....................................6
•
Ordering process ...........................................................................7
•
Artwork approval ..........................................................................7
•
Confirming your order ...................................................................7
•
Payment ........................................................................................7
Appendix: Brand Guidelines (Suppliers)
•
Artwork and logos .........................................................................9
•
Jumper specifications (front and back) .......................................12
•
Supplier branding ........................................................................18
•
AFL Queensland branding ...........................................................19
•
Expectations of quality ................................................................24
General Reminders .......................................................................................26
AFL Queensland Preferred Supplier School Jumper Guidelines 2013 -14
2
Key Contact
For all enquiries relating to ordering your school AFL jumpers, please contact
AFL Queensland:
AFL Queensland
Sarah Hopkins – School Programs Manager
Direct: 07 3033 5426
Mobile: 0417 016 922
Email: sarah.hopkins@aflq.com.au
For all enquiries relating to suppliers and manufacturing, jumper design, time
frames and quotes, please contact one of our preferred suppliers (details are on
the following page).
AFL Queensland Preferred Supplier School Jumper Guidelines 2013 -14
3
Supplier Contact Details
LUKE FAULKNER
CLAYTON MCERLANE
E: lfaulkner@tpf.com.au M: 0407 528 087
M: 0410 698 104
IAN BUTLER
CRAIG FITZSIMON
E:ian@wrsgroup.com.au M: 0430 031 921
E: craig.fitzsimon@2xu.com M: 0400 910 516
DAVID LAKE
E: cougarsports@varietymarketing.com.au
E: salesqld@vivsports.com M: 0418 957 645
TONY TUCKER
www.hartsport.com.au
E: explosive@iinet.net.au M: 0418 150 880
AFL Queensland Preferred Supplier School Jumper Guidelines 2013 -14
4
Before You Order
AFL Queensland have a group of preferred suppliers who have been licensed to
reproduce the AFL Queensland and AFL Schools logos on apparel. A list of our preferred
suppliers and their contact details can be found on the previous page (page 4).
Things to consider before ordering your AFL jumpers
QUANTITY & SIZE:
• How many jumpers does
your school need?
• What age group are they
for? (eg: upper primary,
lower secondary, etc)
STYLE:
• Are the jumpers for
boys or girls? Some
suppliers make male
and female cuts.
DESIGN:
•Do you have a set of jumpers
already you would like
replicated?
•Do you have a specific design
in mind (eg: an AFL Club)?
•Do you want to design your
own? Our preferred suppliers
can assist you with all these
queries.
AFL Queensland Preferred Supplier School Jumper Guidelines 2013 -14
5
Before You Order (cont)
The difference between subsidy orders and non-subsidy orders
 Yes, I’ve been offered an AFL Queensland subsidy:
As major sponsor of the AFL Schools program, the AFL Schools logo must be placed on the
jumper, on the front right chest. Once your order is completed, please invoice AFL
Queensland for the subsidy amount offered to your school.
 I haven’t been offered an AFLQ subsidy but would still like to order AFL
jumpers for my school:
Our preferred suppliers offer great rates for schools. Please contact them directly to get a
quote.
AFL Queensland Preferred Supplier School Jumper Guidelines 2013 -14
6
Ordering Process
Five Step guide to ordering:
1.
2.
3.
4.
5.
Seek permission from your school to order your new set of jumpers.
Contact our preferred suppliers (page 4) to obtain a quote and commence
ordering process.
Once design is formalised, submit to AFL Queensland for branding approval
[subsidy orders only]
A copy of your design and order will be provided for you to confirm; once you do
this production can start.
Jumpers will be delivered to your school on completion (or nominated address
on your order).
Payment:
The supplier will invoice the school for the cost of the jumpers. Jumpers are
delivered to the school (or the address you nominate at time of ordering).
If you are ordering as part of the AFLQ jumper subsidy scheme, the school will then
need to invoice AFL Queensland for the allocated subsidy amount.
AFL Queensland Preferred Supplier School Jumper Guidelines 2013 -14
7
Appendix
Approvals and brand guidelines:
• Artwork and logos
• Jumper specifications (front and back)
• Supplier branding
• AFL Queensland branding
• Expectations of quality
AFL Queensland Preferred Supplier School Jumper Guidelines 2013 -14
8
Approvals and Brand Guidelines
AFL Schools BLUE
AFL Schools RED
AFL Queensland Preferred Supplier School Jumper Guidelines 2013 -14
9
Artwork Approval
•
Email the AFLQ School Programs Manager with artwork for the AFL Schools
logo on all new jumpers.
•
Refer to AFL Queensland Brand Guidelines when providing new artwork.
•
Schools must sign-off on final artwork; production cannot begin until this
has been done.
•
When producing artwork, logo size specifications must be included for
approval. Important to note, both height and width specifications must be
supplied.
Please see mock example on the following page.
AFL Queensland Preferred Supplier School Jumper Guidelines 2013 -14
10
Logo Size Specifications
AFL SCHOOLS LOGO
OR
SCHOOL LOGO
W: 8.5cm
H: 7.5cm
W: 10cm
H: 9.5 cm
N.B.
please provide
both height and
width specs
MANUFACTURER LOGO
Please note this image is a
GUIDE ONLY and is not a true
reflection of exact logo
placement and dimensions.
N.B.
Manufacturer
Brand to be a
maximum of
8cm square
AFL Queensland Preferred Supplier School Jumper Guidelines 2013 -14
11
On-field Jumper: Front
• AFL Queensland must sight and approve all new jumper designs.
• All schools must seek written approval from an AFL club should they wish to
use their registered jumper design. Any schools who wish to use a registered
AFL design must contact the AFL Queensland School Programs Manager to
obtain the appropriate contacts and seek written permission to use that
design.
• The AFL Schools logo is to be worn on the right breast of all playing jumpers.
The logo should be approximately 20cm down from the shoulder seam and
12cm across from the side seam of the jumper and must be at a size of 8.5cm
at the widest point of the logo ellipse* . (Please refer to jumper layout diagram
- Logo A, page 14)
*whilst maintaining the logo is still in proportion to the size of the jumper
(i.e. should be smaller for a junior guernsey), i.e. 7.5cm x 7.5cm
AFL Queensland Preferred Supplier School Jumper Guidelines 2013 -14
12
On-field Jumper: Front (cont)
• The school emblem (ideally sublimated) to a maximum size of 100 square
centimetres may be affixed on the left side front of the jumper worn by a
player. (Please refer to Logo B on page 14)
• One only logo at a maximum width of 10cm and maximum height of 5cm
may be positioned under* the logo badge on the left hand side of the
jumper. (Please refer to Logo C on page 14)
* maximum of 2cm gap between logos.
AFL Queensland Preferred Supplier School Jumper Guidelines 2013 -14
13
Jumper Layout - Front
Logo B (SCHOOL LOGO)
Maximum size of 100 square
centimeters
Approx. 20cm from the
shoulder seam and 12cm
from side seam.
Logo C (OPTIONAL)
Maximum size 10cm wide and
5cm high, to be positioned
under the logo badge on the
left hand side of the jumper
Logo A (AFL SCHOOLS LOGO)
Is 8.5cm wide from middle of
logo ellipse
Please note this image is a
GUIDE ONLY and is not a true
reflection of exact logo
placement. Please use
measurements provided for
accurate positioning.
Manufacturer’s Logo
Maximum size 8cm square
and must be positioned
exactly 1cm under the ‘v’ neck.
If the garment has an alternate
neck line to a ‘v’ the
manufacturer must provide
sample artwork to the
Corporate Relations
Department for guidance. In
addition, the logo must be in
ONE colour that is
complimentary to the jumper
design, must be approved by
AFL Queensland’s Corporate
Relations.
AFL Queensland Preferred Supplier School Jumper Guidelines 2013 -14
14
Jumper Layout: Back
• A logo, to a maximum size of 240 square centimetres (example: 30cm wide x 8cm deep
or 16cm wide x 15cm deep), regardless of the shape, may be positioned directly under the
number on the rear of the jumper. No variation to this dimension stated above is permitted,
unless it is a reduction in logo size.
• Schools are permitted to have a sponsor logo and/or text of the school’s abbreviation (e.g.
BCSS).
• Text of the school’s abbreviation is to be in plain text (e.g. Arial font) and is to be the
maximum height of 4cm.
• If a logo is positioned above the number, the size of the logo must be at a maximum size of
12cm wide x 4cm high. No variation to this dimension is permitted, unless it is a reduction in
logo size.
AFL Queensland Preferred Supplier School Jumper Guidelines 2013 -14
15
Jumper Layout: Back
SCHOOL NAME/INITITALS
Max of 12cm wide x 4cm
in height
BCSS
SCHOOL NAME/INITIALS
Max of 4cm in height
NUMBERS
Choose colour and
number sequence (eg:
white 1-22)
SPONSOR (OPTIONAL)
Maximum size of 240
square centimeters
N.B. A school cannot
have both the logo and
text option above the
number.
AFL Queensland Preferred Supplier School Jumper Guidelines 2013 -14
16
Supplier Branding
• A manufacturers (preferred apparel supplier's) logo is permitted only below the
front V collar of a guernsey and is be placed in the middle of the garment,
exactly 1cm below the ‘V’. If the garment has an alternate neck line to a ‘Vshape’ the manufacturer must provide sample artwork to the AFLQ Schools
Coordinator for guidance and approval. This logo is to be a one-colour version.
• The one-colour manufacturer’s logo, must complement the design of the
jumper. For example, if the jumper is blue, with white numbers, the logo should
be white. In consultation with the club, the colours must be approved by AFL
Queensland’s School Coordinator.
• Proofs on ALL final artwork must be shown and approved by the AFL
Queensland School Programs Manager.
AFL Queensland Preferred Supplier School Jumper Guidelines 2013 -14
17
Expectations of Quality
IMPORTANT
If the AFL Queensland or AFL Schools logo is reproduced at a lower standard than
outlined/expected, the supplier will be asked to reproduce the garments in
question, at their cost.
AFL Queensland Preferred Supplier School Jumper Guidelines 2013 -14
18
Expectations of Quality (cont)
• Sample embroidery of AFLQ and AFL Schools logo must always be provided
to AFLQ School Programs Manager prior to production.
• Embroidery omitting the ® Trade Registered symbol will be judged on an
each case basis, written approval from the AFL must be given via AFL
Queensland.
• As a contracted preferred apparel supplier, licensed to reproduce the AFL
Queensland and AFL Schools logo , they must be reproduced in line with the
AFL State Administration – Queensland Brand Guidelines (pages 20-23). Any
alteration to the logo set out in the guidelines or changes to the approved
final artwork will result in the supplier reproducing the garments at the
suppliers cost.
AFL Queensland Preferred Supplier School Jumper Guidelines 2013 -14
19
General Reminders
• Reminder: no one is allowed to reproduce the AFL logo without the
permission of the AFL.
• The AFL Queensland and AFL Schools logos cannot be reproduced on any
printed matter, without the prior, written approval of final artwork from AFL
Queensland.
For any queries regarding your school AFL jumpers, please contact
the AFL Queensland School Programs Manager.
AFL Queensland Preferred Supplier School Jumper Guidelines 2013 -14
20