www.avnet-emb.eu Embedding success in your business “How to Maximise XP Migration Revenue” OEM FACTSHEET XP – gone in a cloud of smoke. BUT there is a silver lining... A few short months ago, Microsoft’s withdrawal of support for Windows XP was still a prospect on the horizon. On April 8th 2014 it happened – and there’s no going back. But forget the upheaval, the upset, the disruption and the blame. That’s an end-user problem. For you, as an OEM, the question now has to be: how can the withdrawal of XP drive new revenue opportunities? Here’s how. What about your older customers, who purchased XP Professional systems from you or from another channel? They now need help to migrate them away from this non-supported platform. Embedding success in your business www.avnet-emb.eu Embedded software: an OEM business boost in a post-XP world Alright, some of your new and current customers are probably already rolling with the latest and greatest technology solutions you can provide, on Windows embedded platforms. But what about your older customers, who purchased XP Professional systems from you or from another channel? They now need help to migrate them away from this non-supported platform. Yet what happens if they cannot stretch budgets to new hardware, or can’t afford the development costs for writing new drivers and workarounds for application incompatibilities? Look no further than the infographic below. As a valued Windows Embedded OEM partner, you have access to the solution your customers need – a supported, embedded platform, based on XP Professional SP3. If your resources are limited, then talk to us – we can offer highly cost-efficient software services to help you and your customers turn yesterday’s OS into today’s revenue stream. Available embedded migration options from Windows Embedded POSReady 2009 XP Market usage Available until Retail Feb 11 devices only Supported until (at least) Windows Embedded Standard 2009 th 2024 th Apr 11 2019 Market usage Available until Any Jan 8th market vertical Supported until (at least) 2024 Jan 8th 2019 Customer benefits This is all great news for your customers, too – in fact, it’s another layer of that silver lining mentioned earlier. Again, here’s why: • Cheaper licensing - Both WES 2009 and POSReady 2009 licensing are up to 40% cheaper than XP Pro, which also means you can increase your bottom line – generating more OEM profit • New business opportunities – You may have supplied hardware only, enabling your customer to license themselves – now you can help them here, too • Cement lucrative, long-term relationships – Support and longevity, as well as advanced embedded technology solutions, will bring the customer closer to your business. What does all this mean for you? Who can you talk to? It means it’s decision time. You can play the victim, and view the withdrawal of XP as just another hoop for your OEM business to jump through. Or you can play the victor, and view it as the best revenue opportunity of the century. We’re on hand to give you migration advice at any time. Simply contact us through the website at www.avnet-emb. eu, or drop us an email at zul.smart@avnet-embedded.eu The death of XP may just be the best thing that ever happened to your OEM business But you’re not the only OEM to realise that XP migration can both strengthen and expand your customer base – so act now. For more information Please visit our website www.avnet-emb.eu, email uk@avnet-embedded.eu or call +44 (0)1628 518 900