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 What is Capitalines Magazine?
Capitalines is the official publication of The Junior League of Austin (JLA). This
full‐color magazine highlights news and events of JLA, as well as community partners
including non‐profits, programs, and leaders. Capitalines is published twice annually:
The fall issue showcases JLA’s accomplishments, community impact, donors, and the
A Christmas Affair event. It also serves as a sustainable public relations development
tool throughout the year. This issue has a circulation of 3,000, including JLA
membership and the Greater Austin area business and community leaders. Fall
placements are also automatically included in the A Christmas Affair Shopping
Guide, which has a circulation of 20,000. This additional publication is distributed to
all attendees of A Christmas Affair, the nation’s largest Junior League Christmas
market.
The spring issue serves as an impact report summarizing financial, donor, and
volunteer information. It highlights successes from the year and bridges outgoing and
incoming leadership programs. This issue has a circulation of 3,000, also including JLA
membership and the Greater Austin area business and community leaders.
What is The Junior League of Austin?
The Junior League of Austin is an organization of more than 2,400 women committed
to promoting voluntarism, developing the potential of women, and improving the
community through the effective action and leadership of trained volunteers. Its
purpose is exclusively educational and charitable. On an annual basis, The Junior
League of Austin contributes over $800,000 to the Austin community and Central
Texas. Its members volunteer approximately 100,000 hours through Signature Impact
Programs and in partnership with more than 25 non‐profit agencies. For more
information please visit www.jlaustin.org.
Circulation:
Fall issue: 3,000
A Christmas Affair Shopping Guide: 20,000
Spring issue: 3,000
2013-2014 publication dates:
Fall issue: November 1, 2013
ACA shopping guide: November 20, 2013
Spring issue: May 15, 2014
For more information:
To reserve your placement or to learn more please contact our ad sales team at
capitalines_adsales@jlaustin.org. Demographics of The Junior League of Austin*
The Junior League of Austin’s membership is made up of Provisional members,
Actives, and Sustainers. Most of our Active members fall in the 30-40 age range.
This group, about one-third of our total membership, serves on committees or as
leaders and volunteers in the community. Our sustaining members continue to
support the League and its programs, both financially and through their efforts in
the community.
Total membership: 2,424
289
859
Actives
Sustainers
Provisionals
1276
Ages: Active members
Location: Active members
25-29
Austin
30-34
Cedar Park
35-39
Geogetown
40-45
Pflugerville
RoundRock
Other
Additional statistics:
Individual hours of service: each Active member commits to 50-­‐70 hours/year
Community Partners: JLA works with more than 25 Community Project Partners
Workplace: more than 85% of our members work in addition to volunteering
A Christmas Affair Fundraising: ACA raises over $750,000 for the Austin community and
central Texas
•
•
•
•
*As of June, 2013
Austin Regional Clinic
Grande Communications
All Year Heating and
Cooling
Karavel Shoes
William Ramsdell /Central
Texas Derm
Cowgirls & Lace (aka Le
Ragge Rugs)
Sherwood Pediatric
Dentistry
Amelia Bullock
Austin Orthodontic Arts
Vista Ridge Dental; Dr.
Randal Watson
State Farm Steve Vinklarek
Austin Smiles
Texas Monthly
Texas American Title
City of Austin - Austin
Resource Recovery
Camp Lonehollow
Retreat at Balcones Springs
Ben's Mercedes Workshop
Best in Prep
Ellis & Salazar Garage and
Body Shop
Plush Fabrics
OH Technology
Russell Korman
Lil and Lou
Cat Mattingly Photography
Movin' Easy Dancewear
Sara Belles Bakery
Roadway Productions LLC
Tacodeli
LLB Designs
Full page ad
2012 Capitalines Advertisers:
Half page ad
Quarter page ad
Page sponsorship
Ad Sizes and Specifications:
PREMIUM POSITIONS
Size
Specs
Spring, Fall, and ACA
Shopping Guide
Bundle
Pricing
Spring Only
Fall and ACA
Shopping Guide Only
Inside Front Cover*
Page One*
8.5” x 11”
8.5” x 11”
$2,250
$2,115
$600
$550
$2,045
$1,935
Facing Table of
Contents*
Facing JLA President*
Facing Editor*
8.5” x 11”
$2,025
$525
$1,855
8.5” x 11”
8.5” x 11”
$2,025
$2,025
$525
$525
$1,855
$1,855
Facing ACA Chair*
8.5” x 11”
N/A
N/A
$1720
Inside Back Cover
8.5” x 11”
$2,250
$600
$2,045
Back Cover
8.5” x 8”
$700
$2,475
Size
Specs
$2,700
STANDARD POSITIONS
Pricing
Full Page*
8.5” x 11”
Spring, Fall, and ACA
Shopping Guide
Bundle
$1,755
Half Page Horizontal
Half Page Vertical
Quarter Page Vertical
Page Sponsor**
7.5” x 4.5”
3.5” x 10”
3.5” x 4.5”
Page Bottom
$945
$945
$675
$180
Spring Only
Fall and ACA
Shopping Guide Only
$475
$1, 585
$350
$350
$250
$100
$755
$755
$540
$110
*All full page ads may bleed. Please add .125” to each side that will bleed.
**Includes the text “This page sponsored by ‘Company name.’” Font will be chosen by The Junior
League of Austin. No logos.
PLEASE SUBMIT ALL ARTWORK WITH PROOF TO: JLA Ad Sales team at capitalines_adsales@jlaustin.org
For more information:
To reserve your placement or to learn more please contact our ad sales team at
capitalines_adsales@jlaustin.org.