1. No category

INNOVATION MANAGEMENT
Strategy and Implementation using the Pentathlon Framework
SECOND EDITION
KEITH GOFFIN & RICK MITCHELL
Includes 77 innovation case studies - from the service and manufacturing
sectors and from around the globe
macmillan
Table of Contents
List of Case Studies
Acknowledgements
Preface
About the Authors
Copyright Material •
1
2
xi
xvii
xix
xxi
xxiii
KEY ASPECTS OF INNOVATION MANAGEMENT
.
Introduction
Innovation Drivers
Technological Advances; Changing Customers and Needs;
Intensified Competition; Changing Business Environment;
Responding to the Environment — Strategic Intent
Characteristics Of Innovation
Definitions of Innovation; Dimensions of Innovation;
Dimensions of Innovation in Services; Degrees of Innovation;
Evaluating Dimensions and Degrees; Innovation
and Continuous Improvement; Phases of Innovation;
Innovation throughout the Organization
Key Research On Innovation
Macro-Level Investigations; Micro-Level Investigations;
Project-Level Investigations; Service Innovation Research
Managing Innovation - The Challenge
,
Need for a Framework; The Innovation Pentathlon Framework
The Structure Of This Book
Format of the Chapters
Summary
INNOVATION AND ECONOMICS
Introduction
Economic Measures Of Innovation
Factors Mediating Innovation
Company Size and Innovation; Market Sectors and Innovation;
Education Levels, National Culture and Innovation;
Government Policies and Innovation
Impacts Of Innovation
Innovation and Business Cycles; Innovation
Innovation and Company
Performance;
Product Innovation and Growth
Diffusion Of Innovations
and
1
1
2
6
20
26
32
34
41
41
42
44
51
Employment;
56
VII
VIII
TABLE OF CONTENTS
The Influence of Product Features; The Adoption Life Cycle
Summary^
.
3
60
CONTRASTING SERVICES WITH MANUFACTURING
Introduction
The Importance Of Services
Service and the Economy; R&D.in Services;
Manufacturers Need Services
Characteristics Of Services
Terminology of Services and Manufacturing; Service Delivery;
The Servicescape; Service Characteristics and Innovation;
Managing Quality in Services
Innovation In Services
The Need.for Innovation; Managing Service Innovation;
New Service Development Processes
Services And Innovation Management
Summary
65
65
66
4 DEVELOPING AN INNOVATION STRATEGY
Introduction
Innovation Strategy And Stakeholder Satisfaction
Kano's Feature Analysis
<
Technology: The Capability Ceiling
• The Technology CS' Curve; An Alternative Perspective: Dominant
Design; Evolution of Strategy as Technology Matures
Customer Satisfaction: Feature Fatigue
Disruptive Innovation; Responses to a Disruptive Threat
Competition
Value Innovation: Blue Ocean Strategies; Protecting the Value
Open Innovation
Strategic Issues
Linking The Components Of Strategy
Roadmapping; Scenario Planning
The Success Trap
Summary
93
93
97
5 GENERATING CREATIVE CUSTOMER-FOCUSED^ IDEAS
Introduction
'
Creativity
Types of Business Creativity; Individual Creativity; Team Creativity
and Culture; Creativity Techniques for Innovation
Triz
Managing Knowledge
Nature of Knowledge; Capturing Tacit Knowledge;
Promoting Knowledge Transfer
.'
Ideas And Innovation
70
80
85
86
101
109
115
119
123
131
132
139
139
140
149
150
154
TABLE OF CONTENTS
Identifying Customer Needs - Traditional Approaches; Hidden Needs
Analysis; Empathic Design; Lead Users; Experimentation; Virtual
Communities; Identifying Priorities - Conjoint Analysis; Choosing
the Correct Approach to Market Research
Protecting Ideas
Copyright; Design Right; Trademarks; Patents
Summary
6 SELECTING AND MANAGING AN
INNOVATION PORTFOLIO
Introduction
Principles Of Portfolio Management
The Need for a Process; Elements of a Good Portfolio
Valuing Individual Projects
Types of Project; Financial Valuation Methods; Single-Stage
Projects; Estimating Probabilities in Projects; Multistage
and Network Projects; Comparing the Values of Risky Projects;
Valuing Large and Small Portfolios of Projects; Non-financial
Methods; Choosing a Valuation Method
Choosing And Managing A Portfolio
Ranking Projectsfor Selection; Balance
The Management Process
'
People Issues; Selecting the Tools
Summary
7 IMPLEMENTING INNOVATIONS
Introduction
Project Management Techniques
Setting Project Aims and Tradeoffs; Work Breakdown Structure;
The Project Schedule; The Resource; Plan;
Agile Project Management
Managing Project Risks
Collecting Risk Information;
Appraising the Risks: The FMEA Process
Linking Customer Needs To Product Design
Embedding the Features: Quality Function Deployment;
Defining and Delivering Service Products
Managing Stakeholders
Managing An Innovation Department
Phase Gates; Managing Simultaneous Projects;
Managing Collaborations
Summary
8 CREATING AN INNOVATIVE CULTURE
Introduction
Organizational Culture And Innovation
IX
175
181
187
187
188
191
210
216
222
227
227
229
236
239
248
250
259
265
265
266
TABLE OF CONTENTS
Understanding and Assessing Culture; Applying the
Cultural Web; Studies of Innovation Culture
Managing Innovation Teams
Team Structures; Making Project Teams Work
Managing People For Innovation
Recruiting and Job Assignment; Managing Performance;
Development of Employees
Summary
•
BOOSTING INNOVATION PERFORMANCE
Introduction
Performance Improvement
'»
Assessing Current Performance
Performance Measures; The Innovation Audit
Priorities And Linkages
Priority Areas; Considering Linkages
Actions To Boost Performance
Change Management and Innovation; Making a Breakthrough;
The Role of an Innovation Manager
Summary
282
297
306
311
311
312
313
323
329
337
10 THE FUTURE OF INNOVATION MANAGEMENT
Introduction: The Innovation Environment
Customers
Implications for Innovation Management
Technology
Implications for Innovation Management
Competition
Implications for Innovation Management
The Business Environment
Open Innovation; The Dangers of Open Innovation;
Implications for Innovation Management
Conclusion
Summary
343
343
343
Appendix
References and Notes
Index
365
369
391
350
352
354
360
360