1. art and entertainment
2. visual art and design
3. design
4. graphic design

Design manual
KOVOSVIT MAS, a.s.
Table of Contents
04INTRODUCTION
06 — 13
TRADEMARK – KOVOSVIT MAS
14 — 23
TRADEMARK – MTE KOVOSVIT MAS
24 — 26
FONT
28 — 29
GRAPHIC ELEMENT
30 — 49
EXAMPLES OF PRINTED MATTER
50 — 51
POWER POINT
52 — 54
E–MAIL SIGNATURE
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KOVOSVIT MAS – Corporate Identity 2014_release 01
THE DESIGN MANUAL IS SUBMITTED BY:
APPROVED BY THE BOARD OF DIRECTORS OF KOVOSVIT MAS, A.S., A JOINT-STOCK COMPANY
Ing. Martin Volny
Marketing Manager
Ing. František Komarek
Chairman of the Board of Directors
Mgr. Patrik Komarek
Member of the Board of Directors
Ing. Larisa Taborova
Member of the Board of Directors
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03
Introduction
The Design Manual (hereinafter DM) is
the fundamental source of information for all people
working with the visual style of KOVOSVIT MAS, a.s.
(hereinafter KOVOSVIT MAS). It is an irreplaceable
manual for the use of the means of a uniform visual
style that guarantees the uniform presentation
of the Company in all areas and is an important
part of the image of the Company. In this direction,
it defines binding rules for the creation, production
and use of the KOVOSVIT MAS graphics in various
types of applications (correspondence and
presentation).
The individual DM chapters illustrate the rules
of correct application of the logo and the uniform
elements of the visual style for a specific use, such
as correspondence materials, or they represent
instructions for the creation of presentation
materials (even multimedia). Furthermore, DM is
used as a sample of style that can be applied and
developed according to the specific requirements
(such as commercial printed matter, signs in
the interiors and exteriors of buildings, fleet
etc.). Everyone who applies the resources of
the KOVOSVIT MAS Design Manual may only work
within the range of the rules defined in this manual.
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The precise observance of the rules is in the interest
of KOVOSVIT MAS and it is required as an integral
part of the corporate identity of the Company. When
creating documents or applications that the Manual
does not define directly, follow the rules described
in the chapters on the trademark and font, use
templates already created with a similar content
and follow general rules of typography and last, but
not least, taste.
The forbidden uses of the graphic manual resources
that are depicted in the Manual do not include
all the forbidden methods of use. Therefore, it is
forbidden to use graphic forms of the trademark
that do not meet the requirement of legal
regulations (particularly the regulations concerning
trademarks and trade descriptions), that may harm
the business interests of the Company or that
are in contradiction with the rules and methods
of typography as such or that impair the sense
of aesthetics.
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Trademark / KOVOSVIT MAS
The basic trademark is the face of the Company for the public. It unifies our commercial activities and
identifies us on our markets. The corporate trademark, hereinafter the trademark, is broadly used in various
media and environments so it is important that its presentation is uniform wherever it is used.
It is always required to use the form of the trademark in a suitable version.
The logo is a result of the redesign of the logotype of the Kovosvit Company. The original graphic motif
of “MAS” was used without any changes of shape. The symbol uses red colour defined for the KOVOSVIT
MAS Company trademark. The letters of KOVOSVIT MAS are in black to create a visual balance. The
trademark is completed with a slogan to bring out the character and identification of the Company.
The slogan can be also used separately as an accessory of the corporate design.
Font used in the trademark:
Square 721 Ex AT
It is not permitted to redraw or change the form of the trademark in any way.
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Trademark / KOVOSVIT MAS
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07
Trademark / Zone of Protection
The zone of protection of the trademark must be
observed during each application of the KOVOSVIT
MAS trademark. It allows the trademark to stand
out sufficiently, for example when used in a text
image or graphics (underlying image/background).
The illustration above shows the definition of
the zone of protection of the KOVOSVIT MAS
trademark based on the height of the MAS symbols
– its size is marked with letter “X”.
The zone of protection is an area where no other
typographic symbols, supplementary graphics or
other elements that would disturb the trademark
may interfere in.
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Trademark / Minimum Size
The minimum size of the trademark is defined
on the basis of the size of the width of the entire
trademark, both for printed and electronic
application versions.
25 mm
25 mm
110 px
110 px
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Trademark / Colour Versions
The black-and-white and single-colour version of the trademark may be used in specific cases when it is not
possible to achieve the correct basic colours defined for the trademark.
Definition of the application of the black-and-white version:
If it is not possible to use colour print
In case of colour print that does not guarantee the proper chromaticity or in case of black and white print
– e.g. a newspaper advertisement or information board etc.
The silver version of the trademark is used e.g. on promotional items with silver accessories or special
graphic designs of promotional materials of a representative character.
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Trademark / Colour Versions
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Trademark / Forbidden Use
The KOVOSVIT MAS trademark is presented as a business asset and thus it should be presented correspondingly wherever it is used. It is recommended to avoid all
the provided examples.
Do not change the fixed mutual position of the symbol and the logotype
Do not change the font in the logotype
Do not change the fixed position and size of the symbol and the
logotype
Do not use different colours than those defined by DM
Do not add any new graphic or text elements into the trademark
Do not deform the trademark in any of the axes
Do not place the trademark on a background that would cause a low
colour contrast
Do not place the trademark on a photograph that would cause a low
colour contrast
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Trademark / Colours
It is required to observe the prescribed colours for all methods of presentation of the KOVOSVIT MAS Company.
The primary colour of the KOVOSVIT MAS Company is red, supplemented with shades of black.
Red
Pantone: 485 C
CMYK: 0, 100, 100, 0
RGB: 255, 0, 0
HTML: #ff0000
Silver
Pantone: 421 C
CMYK: 0, 0, 0, 30
RGB: 189, 189, 189
HTML: #bdbdbd
Black
Pantone: Process Black
CMYK: 0, 0, 0, 100
RGB: 0, 0, 0
HTML: #000000
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Trademark / MTE KOVOSVIT MAS
Охранное поле
15x
15x
15x
15x
20x
40x
x
36x
15x
Построение
15x
Фирменный знак
Фирменный знак
15x
15x
40x
Минимальные размеры 4х4 мм
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Trademark / MTE KOVOSVIT MAS
Логотип (кириллица)
Логотип (латиница)
Охранное поле (кириллица)
Охранное поле (латиница)
Минимальные размеры (кириллица)
Минимальные размеры (латиница)
Логотип
Brand Book
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Trademark / MTE KOVOSVIT MAS
Фирменный блок горизотальное исполнение
Фирменный блок (кириллица)
Фирменный блок (латиница)
Построение (кириллица)
Построение (латиница)
40x
165x
9x 6x
9x 6x
40x
9x
40x
176x
8x 9x
21x
9x
8x 9x
21x
40x
214x
225x
15x
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15x
15x
15x
15x
15x
15x
Охранное поле (латиница)
15x
Охранное поле (кириллица)
Brand Book
KOVOSVIT MAS – Corporate Identity 2014_release 01
Trademark / MTE KOVOSVIT MAS
Фирменный блок вертикальное исполнение
Фирменный блок (кириллица)
Охранное поле (кириллица)
Построение (кириллица)
15x
40x
5x 12x
68x
40x
15x
4x
15x
Фирменный блок (латиница)
15x
117x
Построение (латиница)
Охранное поле (латиница)
15x
40x
5x 12x
68x
40x
15x
15x
4x
15x
113x
Brand Book
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Trademark / Colour Versions
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Использование на различных фонах
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Brand Book
Trademark / Colour Versions
Использование на различных фонах
Brand Book
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Trademark / Colour Versions
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Черно-белый вариант
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Brand Book
Trademark / Colour Versions
Черно-белый вариант
Brand Book
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Trademark / Forbidden Use
Недопустимое использование
Х Запрещено нарушать пропорции.
Х Запрещено поворачивать.
Х Запрещено менять местами элементы фирменного блока.
Х Запрещено использовать контур для воспроизведения логотипа.
Х Запрещено использовать другое написание логотипа.
Х Запрещено использовать цвета, не указанные в данном рукводстве.
ɆɌȿɄɈȼɈɋȼɂɌɆȺɋ
ɋɬɚɧɤɨɫɬɪɨɢɬɟɥɶɧɚɹɤɨɦɩɚɧɢɹ
Х Запрещено нарушать охранное поле.
Х Запрещено использовать подложки, на которых логотип плохо выражен.
www.mtekovosvit.ru
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Trademark / Colours
It is required to observe the prescribed colours for all methods of presentation of the KOVOSVIT MAS Company.
The primary colour of the KOVOSVIT MAS Company is red, supplemented with shades of black.
Red
Pantone: 485 C
CMYK: 0, 100, 100, 0
RGB: 255, 0, 0
HTML: #ff0000
Blue
Pantone: 2995 C
CMYK: 79, 16, 0, 0
RGB: 6, 161, 221
HTML: #06a1dd
Silver
Pantone: 421 C
CMYK: 0, 0, 0, 30
RGB: 189, 189, 189
HTML: #bdbdbd
Black
Pantone: Process Black
CMYK: 0, 0, 0, 100
RGB: 0, 0, 0
HTML: #000000
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Font / Basic
The basic font is Metronic Pro
Used this font for:
All product printed matter, such as brochures,
posters and advertisements.
Static graphics ad unchanging texts
on the website, such as headings and
the navigation menu.
Metronic Pro Regular – Standard written text
aábcčdďeéěfghiíjklmnňoópqrřsštťuúůvxyýzž
AÁBCČDĎEÉĚFGHIÍJKLMNŇOÓPQRŘSŠTŤUÚŮVXYÝZŽ
0123456789?!&%@$+-—←↑→©)]
Metronic Pro Air – Headings and subheadings
aábcčdďeéěfghiíjklmnňoópqrřsštťuúůvxyýzž
AÁBCČDĎEÉĚFGHIÍJKLMNŇOÓPQRŘSŠTŤUÚŮVXYÝZŽ
0123456789?!&%@$+-—←↑→©)]
Metronic Pro Black – Headings and subheadings
aábcčdďeéěfghiíjklmnňoópqrřsštťuúůvxyýzž
AÁBCČDĎEÉĚFGHIÍJKLMNŇOÓPQRŘSŠTŤUÚŮVXYÝZŽ
0123456789?!&%@$+-—←↑→©)]
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Font / Cyrillic
The font for Cyrillic is The Norpeth
The Norpeth Book – Standard written text
абвгдеёжзийклмнопрстуфхцчшщъыьэюя
АБВГДЕЁЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ
0123456789?!&%@$+-—‹›≥©)]
The Norpeth DemiBold – Headings and subheadings
абвгдеёжзийклмнопрстуфхцчшщъыьэюя
АБВГДЕЁЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ
0123456789?!&%@$+-—‹›≥©)]
The Norpeth Heavy – Headings and subheadings
абвгдеёжзийклмнопрстуфхцчшщъыьэюя
АБВГДЕЁЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯ
0123456789?!&%@$+-—‹›≥©)]
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Font / Additional
In situations when the Metronic Pro font is not
available, use the Arial font in Regular or Bold.
Use the Arial font for:
Printed company correspondence, such as letters,
notifications and messages.
Electronic applications, such as PowerPoint®
presentations, e-mail messages and on-line
newsletters.
Changing texts on the website.
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Arial Regular - Standard written text
aábcčdďeéěfghiíjklmnňoópqrřsštťuúůvxyýzž
AÁBCČDĎEÉĚFGHIÍJKLMNŇOÓPQRŘSŠTŤUÚŮVXYÝZŽ
0123456789?!&%@$+-—»©)]
Arial Bold - Headings and subheadings
aábcčdďeéěfghiíjklmnňoópqrřsštťuúůvxyýzž
AÁBCČDĎEÉĚFGHIÍJKLMNŇOÓPQRŘSŠTŤUÚŮVXYÝZŽ
0123456789?!&%@$+-—»©)]
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Graphic Element
The main graphic element is a curve coming
out of the shapes of the machine windows.
Photographs of technologies framed in this shape
symbolize a view through a window into the working
area of the machine.
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Graphic Element
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Examples of Printed Matter
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Examples of Printed Matter
Business cards
CNC Machine Tools
Станкостроительная компания
www.kovosvit.cz
www.mtekovosvit.ru
Martin Volný | Manažer marketingu
Борис Филатов |
KOVOSVIT MAS, a.s.
náměstí Tomáše Bati 419 | 391 02 | Sezimovo Ústí
МТЕ КОВОСВИТ МАС
346787, Ростовская обл. | Aзов, ул. Заводская, 1
t: +420 381 632 510 m: +420 725 740 058
e: volny@kovosvit.cz
т: +7 (863) 424-26-96 ф: +7 (919) 105-12-99
е: filatov@mtekovosvit.ru
Marketing Manager
Генеральный директор
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Examples of Printed Matter
Product booklet cover
MULTICUT Line
Многооперационные токарно-фрезерные центры
500i / 630
500i / 630
www.kovosvit.cz
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Multi-tasking turning milling machining center
KOVOSVIT MAS – Corporate Identity 2014_release 01
www.mtekovosvit.ru
Examples of Printed Matter
Inside pages of the product booklet
Improvement of your productivity
just gets started...
02 — 03 | MULTICUT Line 500i / 630
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Examples of Printed Matter
Inside pages of the product booklet
Productivity
Driveshaft
– Part of shearers drive, mining machines
– Body for epicyclic gearing
Your manufacturing productivity after
multitasking machine integration
Practically all types of machining technologies are available on one machine tool.
Benefits of MULTICUT machine tool
integration:
• Substantial shortening of complete
machining time
Example of maching productivity on part "Driveshaft"
Turning center
CYCLE TIME:
Horizontal
center
Hobbing
machine
Vertical
center
92 hours
• Simplification of material flow
• Elimination of waiting times between
processes
MULTICUT multi-tasking turning milling machining center
• Reduction of fixtures number
CYCLE TIME:
• Reduction of tools number
20,5 hours
• Reduction of operators number
• Reduction of setup time
• High machining accuracy
• Easy repeat of machining of any kind
with immediate availability of the
technology
04 — 05 | MULTICUT Line 500i / 630
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4,5 times higher productivity
= 3,5 more parts machined with 1/4 manpower needed
Examples of Printed Matter
Inside pages of the product booklet
Travel of axes
MULTICUT
500i
630 / 1500
630 / 3000
630 / 4500
Travel in X [mm]
640
780
780
780
630 / 6000
780
Travel in Y [mm]
370
400
400
400
400
Travel in Z [mm]
1 600
1 600
3 100
4 600
6 100
Production possibilities
without any compromises...
Turning technology + Milling technology
MULTIFUNCTIONAL
06 — 07 | MULTICUT Line 500i / 630
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Examples of Printed Matter
Product booklet cover
ARCHIMÉDOVA
ŠROUBOVÁ TURBÍNA
Vodní motory
www.kovosvit.cz
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Examples of Printed Matter
Inside pages of the product booklet
Vorteile von Wasserkraftschnecken.

EfektGuter Wirkungsgrad bei niedriger Fallhöhe.

Niedrige Herstellungskosten (Bau) von Kleinwasserkraftwerken

Einbau mit geringem Zeitaufwand

Anlagenwirkungsgrad bis 92%

Stabile Konstruktion mit langer Lebensdauer und niedrigen Wartungskosten.

Großer Einsatzbereich von 14% bis 120% Durchflussmenge

Die Durchflussmenge wird mit der Drehzahländerung der Turbine erreicht.

Kein Risiko von Kavitation

Gute Fischverträglichkeit.

Die Regulierung der Durchflussmenge hält den Wasserstand auf dem richtigen Niveau.

Einfacher Umbau von bestehenden Wasserkraftanlagen.
Lorem ipsum dolor sit amet.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque in posuere turpis. Suspendisse vitae
ultricies mauris. In hac habitasse platea dictumst. Pellentesque vitae lectus odio. Nulla non tincidunt neque.
Proin scelerisque tempus accumsan. Morbi faucibus vitae nunc ac consequat. Fusce consectetur eros in mi
ornare, tristique commodo orci malesuada.
Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Mauris velit lectus,
lacinia vitae ipsum aliquam, sagittis ullamcorper erat. Nulla in dolor arcu. Aenean vel nulla eget diam
adipiscing blandit. Maecenas quis iaculis arcu, a consequat libero. Nullam consectetur molestie eros et
condimentum. Integer tempus, ligula non laoreet pretium, justo diam sodales nunc, vitae interdum quam
lorem eu turpis. Vestibulum massa ante, bibendum sed nulla nec, pretium sollicitudin orci. Pellentesque
lorem nisi, molestie vel commodo vel, viverra eu metus. Nam id enim felis. Pellentesque suscipit magna ut
blandit convallis. Fusce ornare pulvinar erat, feugiat rutrum lectus aliquam eget. Nullam eu tortor lacinia,
faucibus libero vel, laoreet metus. In a lorem at enim viverra blandit.
Technische Daten von Wasserkraftschnecken.
Durchfluss:
von 0,2 bis 18 m3/sec
Aussendurchmesser:
von 0,8 bis 5,0 m
Fallhöhe:
von 0,8 bis 10,0 m
Anlagenwirkungsgrad:
bis 92%
Leistung
von bis zu 650 kW mit einer Turbine
(Mit parallelem Einbau sind mehrere MW möglich.)
1 Unterlagerung
2 Wasserkraftschnecken
3 Oberlagerung
4 Getriebe
5 Generator
6 Trog
7 Schleuse
8 Grobe Rechen
O4 — 05 | ARCHIMÉDOVA ŠROUBOVÁ TURBÍNA
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Examples of Printed Matter
Offer cover | Invitation
NABÍDKA
frézovací a vrtací centrum
MCU 1100-5X
MCU 1100VT-5X
Zákaznické dny
Přijměte pozvání
do Světa obráběcích strojů
a slévárenských odlitků
23.—24. 4. 2014
Budou prezentovány:
— Pětiosé vertikální obráběcí centrum MCU 1100V-5X (Zlatá medaile
MSV Brno 2013)
— Multifunkční soustružnicko-frézovací centra MULTICUT 630/3000,
MULTICUT 500i
— Pětiosá vertikální obráběcí centra MCU 700V-5X, MCV 1000 5AX
— Vertikální obráběcí centrum MCV 1270
— Soustružnická centra SP 280 SY, SP 430 Y 2/1100
— Univerzální hrotový soustruh MASTURN 550i/800
— Odlitky pro různá průmyslová odvětví ze slévárny KOVOSVIT MAS, a.s.
Těšit se můžete na:
— Pohodově strávený den ve firmě se 75 letou tradicí ve výrobě a vývoji obráběcích strojů
— Ukázky moderních metod obrábění a výkonového produktivního obrábění
— Prohlídku zázemí přední strojírenské firmy
— Prezentace MAS MACHINE MONITOR – nástroje ke sledování stavů strojů ve vaší
výrobě
— Prezentace dodavatelů nástrojů a příslušenství ke strojům
Zákazník
Firma
Adresa
Kontakt
Prodávající
Firma
Kovosvit mas, a.s.
Adresa
Nám. T. Bati 419, 391 02 Sezimovo ústí
Kontakt
Telefon
Nabídka ze dne
Platnost nabídky do
Další informace a potvrzení účasti na WWW.KOVOSVIT.CZ
WWW.KOVOSVIT.CZ
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Examples of Printed Matter
Order | Invoice
OBJEDNÁVKA
FAKTURA
KOVOSVIT MAS, a.s.
nám. T. Bati 419 | 391 02 | Sezimovo Ústí
Registrace společností KOVOSVIT MAS, a. s. v obchodním rejstříku
KOVOSVIT MAS, a.s., náměstí Tomáše Bati 419, 391 02 Sezimovo Ústí - zapsaná v Obchodním rejstříku
vedeném Krajským soudem v Českých Budějovicích v oddílu B, vložce 1257.
t: +420 381 632 511 f: +420 381 276 372 e: mas@kovosvit.cz w: www.kovosvit.cz
IČO: 26047284
DIČ: CZ 26047284
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Examples of Printed Matter
Folder with a cut-out – flap | version with red or silver cover
CNC
Machine
Tools
WWW.KOVOSVIT.CZ
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Обрабатываем
Ваше будущее
WWW.MTEKOVOSVIT.RU
Examples of Printed Matter
Folder with a cut-out – flap | version with a photograph
CNC
Machine
Tools
WWW.KOVOSVIT.CZ
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Examples of Printed Matter
Advertisement
NEW MULTITASKING
MACHINE TOOLS
Dear Customers,
we take the liberty of inviting you to attend our booth,
from 16 to 21 September 2013 at EMO Hannover, Germany.
Let us acquaint you with our entire machines portfolio,
2013-2014 news and customer services provided.
You can find us in Hall 27, booth no. B67
WWW.KOVOSVIT.CZ
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Examples of Printed Matter
Advertisement
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KOVOSVIT MAS – Corporate Identity 2014_release
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Examples of Printed Matter
Pad | Letterhead
Již
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let obrábíme Vaši budoucnost |
www.kovosvit.cz
Již
let obrábíme Vaši budoucnost |
KOVOSVIT MAS, a.s.
nám. T. Bati 419 | 391 02 | Sezimovo Ústí
KOVOSVIT MAS, a.s.
nám. T. Bati 419 | 391 02 | Sezimovo Ústí
t: +420 381 632 511 f: +420 381 276 372 e: mas@kovosvit.cz w: www.kovosvit.cz
t: +420 381 632 511 f: +420 381 276 372 e: mas@kovosvit.cz w: www.kovosvit.cz
KOVOSVIT MAS – Corporate Identity 2014_release 01
www.kovosvit.cz
Examples of Printed Matter
Pad | Letterhead
Станкостроительная компания | www.mtekovosvit.ru
Станкостроительная компания | www.mtekovosvit.ru
МТЕ КОВОСВИТ МАС
346780, Ростовская область | Азов, ул. Заводская, 1
МТЕ КОВОСВИТ МАС
346780, Ростовская область | Азов, ул. Заводская, 1
т: +7 (863) 424 26 96 ф: info@mtekovosvit.ru w: www.mtekovosvit.ru
т: +7 (863) 424 26 96 ф: info@mtekovosvit.ru w: www.mtekovosvit.ru
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Examples of Printed Matter
CD / DVD
MAS Machine Monitor
Application
WWW.KOVOSVIT.CZ
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Examples of Printed Matter
Bags
CNC Machine Tools
www.kovosvit.cz
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Examples of Printed Matter
Billboard
CNC Machine Tools
www.kovosvit.cz
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Examples of Printed Matter
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PowerPoint
Z HISTORIE FIRMY
KOVOSVIT MAS
váš partner na cestě k úspěchu
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www.kovosvit.cz
1939 → Firma Baťa — nový strojírenský závod na výrobu obráběcích strojů – „MAS“
1949 → Vznik národního podniku KOVOSVIT
1972 → Sériová výroba strojů s NC řízením
1991 → Založení akciové společnosti KOVOSVIT, a.s.
PREZENTACE LOREM IPSUM DOLOR
2002 → Holdingové uspořádání KOVOSVIT MAS, a.s. — součást skupiny KKCG
2010 → KOVOSVIT MAS, a.s. — součást BONATRANS GROUP HOLDING LIMITED
2011 → Změna jediného akcionáře na FPK Group Limited
2012 → Založení společného podniku MTE KOVOSVIT MAS v Azově, Ruská federace
Opening of the assembly hall of the
MTE KOVOSVIT MAS
→ 29. 11. 2013
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Opening of the assembly hall of the
MTE KOVOSVIT MAS → 29. 11. 2013
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KOVOSVIT MAS – Corporate Identity 2014_release 01
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www.kovosvit.cz
PowerPoint
Opening of the assembly hall of the
MTE KOVOSVIT MAS
→ 29. 11. 2013
Opening of the assembly hall of the
MTE KOVOSVIT MAS → 29. 11. 2013
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www.kovosvit.cz
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www.kovosvit.cz
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E–mail Signature
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E–mail Banner
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