1. art and entertainment
2. theatre

GROW
October 15 & 16, 2013
MEET
Q
LEARN
Suburban Collection Showplace
EXHIBITOR
MANUAL
Q
Novi, MI
October 15 & 16, 2013
Q
Suburban Collection Showplace
About the Michigan
Restaurant Show
Move In:
Monday, October 14, 2013
Noon to 7 p.m.
Complimentary Lunch:
Sponsored by Uncle Ray’s Potato Chips,
Lamb and Co., and Coca-Cola Refreshments
Monday, October 14, 2013
Noon to 3 p.m.
Final Touches:
Tuesday, October 15, 2013
7 a.m. to 10 a.m.
Show Floor Hours:
Tuesday, October 15, 2013
10 a.m. to 5 p.m.
Keynote Speaker at 11 a.m.
Phil Hickey,
National Restaurant Association
Happy Hour 5p.m. to 6:30 p.m.
Show Floor Hours:
Wednesday, October 16, 2013
10 a.m. to 4 p.m.
Keynote Speaker at 11 a.m.
Fred Bueltmann, Beervangelist
New Holland Brewing Company
Move Out:
Wednesday, October 16, 2013
4 p.m. to 10 p.m.
Exhibit Space Contact Information:
800-968-9668
Brian J. Starrs, ext. 3936
bstarrs@mramail.org
michiganrestaurantshow.org
Location:
Suburban Collection Showplace
46100 Grand River Ave.
Novi, MI 48374
800-968-9668
Q
michiganrestaurantshow.org
Q
Novi, MI
Table of Contents
Item #
Tab 1 At A Glance
1 Fact Sheet
2 Quick Reference Guide
Tab 2 Pre-Show Promotion
3
4
5
6
7
8
Action Dates
Magazine Advertising
Free Marketing Opportunities
Tangerine Mobile App
New Product/Service Debuts
Show Specials
Tab 3 Show Necessities
9 Show Program and Michigan Restaurant
Show Website Categories and Contact
Information
10 Show Booth Furniture Package
11 Exhibitor Registration
12 Liquor Order Form
13 Conexsys Lead Retrieval
14 Art Craft Display (Decorator/Furniture/
Sign) Order Form
15 BoCo Enterprises (Electric/Gas/Internet)
Order Form
Tab 4 Miscellaneous
16
17
18
19
20
21
Tabletop Design Competition
Certificate of Insurance
Rules & Regulations
Fire Department Fact Sheet
Hotel Information
Show Sponsorship Opportunities
October 15 & 16, 2013
Q
Suburban Collection Showplace
Show Dates & Hours:
Tuesday, October 15, 2013 .................. 10 a.m. to 5 p.m.
Wednesday, October 16, 2013 ............ 10 a.m. to 4 p.m.
Tuesday, October 15, 2013 Keynote Speaker at 11 a.m.
Phil Hickey, National Restaurant Association
Wednesday, October 16, 2013 Keynote Speaker at 11 a.m.
Fred Bueltmann, Beervangelist, New Holland Brewing Company
Exhibit Space Contacts:
Q
Novi, MI
Move In:
Monday, October 14, 2013 • 12 p.m. to 7 p.m.
Final Touches:
Tuesday, October 15, 2013 • 7 a.m. to 10 a.m.
Move Out:
Wednesday, October 16, 2013 • 4 p.m. to 10 p.m.
Phone: 800-968-9668 Fax: 517-377-3939
Brian J. Starrs, ext. 3936 bstarrs@mramail.org
Q
Exhibit Specifics:
• The booths will be carpeted in black and the aisles will be carpeted in grey (no additional charge).
• Booth carpet will be vacuumed daily for free.
• Each exhibiting firm occupying a perimeter or in-line booth will receive 8’ high black, burgundy, and white back drape,
3’ draped burgundy side rail, a listing in the Show Program and a booth identification sign.
• Unlimited FREE parking.
• Complimentary MRA website vendor product listing at michiganrestaurantshow.org.
• Opening Day happy hour from 5 p.m. – 6:30 p.m., Tuesday, October 15, 2013, will be held at Suburban Collection
Showplace Conference Center. Complimentary heavy hors d’oeuvres, beer and wine. Bring your colleagues & customers.
• FREE ice, refrigeration and freezer truck storage will be available at the loading dock, courtesy of Gordon Food Service and
the Michigan Restaurant Association.
Registration:
Be sure to Pre-Register your working staff. No one under 17 years of age will admitted on the Show floor – no exceptions.
Register online at michiganrestaurantshow.org or call our Show Concierge at 800-968-9668, ext. 3945. See Item 11 in this
packet for more information.
Free Personalized Show Admission Ticket:
FREE show tickets offered to your restaurant customers are a great way to ensure traffic to your booth at the Show. Each
exhibiting firm is encouraged to participate in our complimentary attendee free show ticket promotion. Your sample customized
ticket is enclosed. We will not acknowledge complimentary tickets presented by non-member Allied suppliers—NO
exceptions. A personalized e-mail version is also available for your convenience. See Item 5 in this packet for more information.
Show Specials And New Product/Service Debuts:
FREE promotion is available to highlight Show Specials and New Product/Service Debuts in the Show Program and on our
Show Website. See items 7 and 8 in this packet for details.
Social Media:
The Michigan Restaurant Show is promoted through Facebook, Twitter, and the official blog: Excitement! Exhibitors may engage in
self promotion on these sites or the Michigan Restaurant Association will help. See item 5 in this packet for details.
General Services:
Art Craft Display is the official General Service Contractor. Art Craft Display is responsible for inbound and outbound handling
of exhibitor displays, equipment and materials. Contact Art Craft Display directly at 248-380-0843 or detroit@artcraftdisplay.
com. See Item 14 in this packet.
Continued on Next Page
800-968-9668
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michiganrestaurantshow.org
Fact Sheet Item 1
Q
October 15 & 16, 2013
Q
Suburban Collection Showplace
Q
Novi, MI
BoCo Enterprises:
BoCo Enterprises is the official General Service Contractor for electric, gas, water, phone, and other services you may
require. Contact BoCo Enterprises directly at 248-348-5600 or order online at suburbanshowplace.com, select exhibitor
resources and click on the MRA Show. See Item 15 in this packet.
Insurance:
Please submit your certificate of Insurance to Show Concierge by Friday, September 27, 2013. See item 17 in this packet.
Rules & Regulations:
Exhibitors should read and be familiar with the rules and regulations, which are included in this Exhibitor Manual. It is
the exhibitors’ responsibility to be sure their personnel and agents are familiar with these rules. This Show conforms to the
display rules and regulation guidelines established by the IAEM, EDPA and ESCA. See Item 18 in this packet.
Beverage Sampling:
Michigan beverage sampling regulations limit sampling quantities to: Beer (5 oz); Wine/mixed wine drink/mixed spirit
drink (3 oz); Spirits (1 oz).
Liquor Orders:
Under Michigan Law, if you will be offering samples of alcoholic beverages, you MUST order your alcohol through the
Suburban Collection Showplace by Friday, September 27, 2013. See Item 12 in this packet.
Food Storage & Ice:
Complimentary refrigeration/frozen storage and ice will be available by the Hall C Loading Dock. Docks 9, 10 & 11 are
available for unloading. MRA personnel will be there for you to sign your product in and out. Direct freight shipments of
perishable goods will be placed in exhibitors’ assigned booth spaces. Exhibitors are responsible for arranging movement of
their freight to the refrigerated storage area. Hours available will be: Monday, October 14, 2013 (12 p.m. – 7 p.m.); Tuesday,
October 15 (7 a.m. – 6 p.m.); Wednesday, October 16 (8 a.m. – 4 p.m.)
Dishwashing Area:
Sanitary dishwashing areas will be available on the Show floor perimeters.
Loading & Unloading:
Exhibitors may hand carry materials to and from their booths from the north exhibit hall entrance of the building only.
Limited truck dollies are available on a first-come, first-serve basis. Truck docks outside of Hall C at Dock 10 and Roll up
doors 9 and 11 are available for unloading. Free drayage will be provided during official move-in and move-out hours.
Student Policy:
The Michigan Restaurant Association Educational Support Foundation administers the ProStart program in Michigan.
ProStart is a two year program teaching high school students the Foundations of Restaurant Management and Culinary
Arts. If your company would like the assistance of ProStart students at the Show, please contact Amanda Smith at asmith@
mramail.org or 517-377-3927.
800-968-9668
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michiganrestaurantshow.org
Fact Sheet Continued Item 1
Q
October 15 & 16, 2013
■
Suburban Collection Showplace
■
Novi, MI
Please use this quick reference guide to identify the proper contacts for any
questions regarding your participation in the Michigan Restaurant Show.
Please call us at 800-968-9668, ask for Brian Starrs ext. 3936 for assistance with
the following:
• Display Rules & General Information
• Exhibit Space Assignments
Please contact our Show Concierge, at 800-968-9668 ext. 3945 for assistance
with the following:
• Michigan Restaurateur magazine ads
• Certification of Insurance Verification
• Conexsys Lead Retrieval
• Exhibitor Registration
• Free Show Admission Ticket
• Free Show Program and Michigan Restaurant Show Website Categories and Contact information
• Free New Product/Service Debuts Promotion
• Free Show Specials Promotion
• Free Social Media: Facebook, Twitter, Excitement! The official blog of the Michigan Restaurant Show
• Tabletop Design Competition
• Free Tangerine Mobile App
Please contact the Suburban Collection Showplace at 248-348-5600 for
assistance with the following:
• Building Maintenance – BoCo Enterprises (Andy Asaro, ext. 212) .................................................................2 48-348-5600
• Liquor Orders – BoCo Enterprises (Bob Bowman, ext. 214) ...........................................................................248-348-5600
• General Information – BoCo Enterprises (Terri Freytag, ext. 205) .................................................................2 48-348-5600
• Security – Axiom Protection Group (Diane Banks) ............................................................................................7 34-407-0341
• Show Contractor – Art Craft Display (Dave Beeman, ext. 217) .......................................................................248-380-0843
• Utilities – BoCo Enterprises (Dave Murphy/Terri Freytag, ext. 205) .............................................................2 48-348-5600
Other contact information:
Area Hotels
See item 20 in this packet.
The Michigan Restaurant Association strives to serve you in a professional and respectful fashion. If for any reason you are
not satisfied with the service or the response from any resource provided in this package, please call us at 800-968-9668;
ask for Brian Starrs ext. 3936.­­­
800-968-9668
■
michiganrestaurantshow.org
Quick Reference Guide Item 2
■
October 15 & 16, 2013
IMMEDIATE ACTION
Q
Suburban Collection Showplace
Q
Novi, MI
Act immediately on these items to maximize your exposure and minimize
your expenses.
T Item 5 Free Show Admission Ticket and Free Marketing Promotions
T Item 6 Tangerine Mobile App
T Item 9 Show Program and Michigan Restaurant Show Website Categories and Contact Information
T Item 14 Art Craft Display (Decorator/Furniture/Sign) Order Form
T Item 15 BoCo Enterprises (Electric/Gas/Internet) Order Form
6 Weeks to Show
Deadline Friday, September 6
5 Weeks to Show
Deadline Friday, September 13
Action Items
T Item 4 Magazine Advertising
T Item 7 New Product/Service Debuts
T Item 8 Show Specials
Action Items
T Item 9 Show Program and Michigan Restaurant Show Website Categories and Contact Information
3 Weeks to Show
Deadline Friday, September 27
2 Weeks to Show
Deadline Friday, October 4
Week of Show
Monday, October 14
Action Items
T Item 10 Show Booth Furniture Package
T Item 11 Exhibitor Registration
T Item 12 Liquor Order Form
T Item 13 Conexsys Lead Retrieval Early Bird Price
T Item 17 Certificate of Insurance
Action Items
T Item 14 Art Craft Display (Decorator/Furniture/Sign) Order Form
T Item 15 BoCo Enterprises (Electric/Gas/Internet) Order Form
T Item 5 Free Show Admission Ticket and Free Marketing Promotions
T Item 16 Tabletop Design Competition
T Show Move In 12 p.m. – 7 p.m.
T Complimentary Lunch 12 p.m. – 3 p.m.
Tuesday, October 15 Show Day One
Action Items
T Show Floor Hours 10 a.m. – 5 p.m.
T Exhibitor Happy Hour 5 p.m. – 6:30 p.m.
T Select October 14-15, 2014 Booth Space
Any questions please
contact Carol Dunn, Show
Concierge, at: concierge@
mramail.org or 800-9689668, ext. 3945
800-968-9668
Q
Wednesday, October 16 Show Day Two
Action Items
T Show Floor Hours 10 a.m. – 4 p.m.
T Select October 14-15, 2014 Booth Space
T Move Out 4 p.m. – 10 p.m.
T Return Home Safely
michiganrestaurantshow.org
Action Dates Item 3
Q
Restaurateur
MICHIGAN
A PUBLICATION OF THE MICHIGAN RESTAURANT ASSOCIATION
MRA Member Ad Rates
Color
Color
Color
Color
FULL PAGE
2/3 PAGE
1/2 PAGE
1/3 PAGE
Non-Member Ad
FULL PAGE
2/3 PAGE
1/2 PAGE
1/3 PAGE
Ad Size
Width
11”
2/3 Page
4.75” x
10”
1/2 Page Horz.
7.25” x
5”
10”
1/3 Page Horz.
7.25” x
3.33”
1/3 Page Vert.
2.25” x
10”
2013
Editorial Calendar
February – The Year Ahead
Ad copy deadline January 4
April – Employment
Ad copy deadline March 8
June – Restaurant Design
Ad copy deadline May 13
August – Technology*
Ad copy deadline July 3
October – Michigan Restaurant Show*
Ad copy deadline September 6
December – Business & Operations
Ad copy deadline November 8
*Increased circulation
800-968-9668
Q
Full Year
$1265
$1165
$1355
$7370
$1140
$1055
$1200
$6620
$1030
$960
$1090
$6020
$940
$880
$990
$5500
1 Issue
4 Issues
Increased Circulation
Aug. & Oct.
Full Year
$1580
$1455
$1690
$9200
$1420
$1320
$1510
$8300
$1285
$1195
$1355
$7490
$1175
$1095
$1235
$6850
Publication is saddle stitched, and printed sheet fed offset. Ads should
d be submitted
via e-mail or mail:
x
x
Aug. & Oct.
Ad Submission Standards:
8.5”
3.5”
Color
Color
Color
Color
4 Issues
Depth
Full Page
1/2 Page Vert.
Rates
Increased Circulation
1 Issue
michiganrestaurantshow.org
Human Resources
urces
es p14
DSA Recognition
cognition p38
Finding the Right Employees
F
• InDesign (Stuffed or Zipped PACKAGED files + Fonts)
• .eps (300dpi)
• .tif (300dpi)
• HiRES.pdf (use “press” settings with bleeds and crop marks)
MRA Honors Conrad Knape
Gov
ernm
Issu
e for
Sm ent
all
A
Bus
ines ffa
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0
AN
Restaur
taurateur
MICHIGAN
A Big
MIC
HIG
APRIL 2013 • VOL 78, NO.2
A PUBLICATION
OF THE MICHIGAN RESTAURANT ASSOCIATION
JUNE
2013
• VO
L 78
, NO
.3
Bus
ines
ova
te or
s St
Buy
rate
New
gy p3
Ren
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4
Health Care
CHANGE
ANG
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& Restaurateurs
aurate
An Essential Guide
uide for Employers
Em
AP
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ICA
TIO
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THE
MICH
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p24
Bleed area: 8.75” x 11.25”
Trim area: 8.5” x 11”
Live area (Full Page): .50” in from Trim
Visit the MRA
PPACA Webpage
Ad Creation & Design Services:
“Like
on
” the
Face MRA
book
Free to MRA members. Non-members - $65.00 minimum charge for design and layout.
t
Billing:
Invoices rendered upon release of issue(s) with a signed contract. Agency commission
is 15% of gross billing allowed to recognized advertised agencies on space, color and
position for non-member rates only.
Contact:
Contact Lisa at the MRA to reserve your ad space today!
Toll-Free 800-968-9668,
800.968.9668, ext. 3935 or lpowers@mramail.org
michiganrestaurant.org • 800.968.9668
DEADLINE
FRI., SEPT. 6
ANT
Magazine Advertising Item 4
Q
October 15 & 16, 2013
■
Suburban Collection Showplace
■
Novi, MI
I’m interested in learning more about FREE
marketing opportunities!
Company Name: _______________________________________________________________
Contact Name: _______________________________________________________________
Address: _______________________________________________________________
Phone: _______________________________________________________________
E-mail: _______________________________________________________________
Website: _______________________________________________________________
YES! I want more help with my Required information.
q Show Program and Michigan Restaurant Show Website Categories and Contact Information
YES! I want to know more about: (Mark as many as apply.)
q
q
q
q
q
q
q
q
E-mail marketing
Facebook www.facebook.com/mrashow
Twitter www.twitter.com/MRAShow
Excitement! Blog www.mrashowexcitement.com
New Product/Service Debuts
Show Specials
Customized Complimentary Attendee Admission Tickets
Tangerine Mobile App
For assistance please contact Carol Dunn, Show Concierge, at concierge@mramail.org, 800-968-9668
ext. 3945 or directly at 517-702-3945
800-968-9668
■
michiganrestaurantshow.org
Free Marketing Opportunities Item 5
■
October 15 & 16, 2013
Q
Suburban Collection Showplace
Q
Novi, MI
Tangerine Mobile App
New this year, the
Michigan Restaurant
Show will be offering a
FREE mobile app. The
mobile app will be made available on the App Store, iTunes and
Google Play and provide access to Michigan Restaurant Show
information including schedule, exhibitors, speakers and maps.
As an exhibitor, you will have the complimentary opportunity
to enhance your listing in the event app by providing a brief
description of your company, contact information, website
(URL) and your logo.
Company descriptions should be no more than 700 characters.
Logos should be high resolution and JPG, GIF or PNG format.
If you are interested in an expanded listing, please email your
company descriptions and logos to Carol Dunn at concierge@
mramail.org.
For assistance please contact Carol Dunn, Show Concierge, at
concierge@mramail.org, 800-968-9668 ext. 3945 or directly at
517-702-3945.
800-968-9668
Q
michiganrestaurantshow.org
Tangerine Mobile App Item 6
Q
October 15 & 16, 2013
Q
Suburban Collection Showplace
New Product or Service Debuts
Q
Novi, MI
PROGRAM
and Schedule of Events
The Michigan Restaurant Show Program provides a complimentary opportunity
for you to promote your company by offering a New Product or Service Debut.
To participate, submit the following by email to concierge@mramail.org:
RES TAU RAN T SHO W
46100 Grand River Avenue, Novi,
MI
michiganrestaurantshow.org
Company Name:_________________________________
Booth Number: _________________________________
5VFTEBZ0DUPCFSBNoQN
t8FEOFTEBZ0DUPCFSBNo
QN
Contact Information as it will appear in the Ad:
Name:________________________________________
Email:________________________________________
Phone number:_________________________________
Product Image: 300 dpi 1x2 inches in a .jpg format or similar
2012 New Product Sample
(Actual Size)
Booth #207
Copy: 25 word description of your new product or service
Company or product logo: 300 dpi or vector art in a .jpg format or
similar
The complimentary design work is provided by the Michigan
Restaurant Show.
For assistance please contact Carol Dunn, Show Concierge, at
concierge@mramail.org, 800-968-9668 ext. 3945 or directly at
517-702-3945.
New Product
The Dyson Airblade™ hand dryer is the fastest, most
hygienic hand dryer, drying hands in just 12 seconds.
Dyson B2B, Inc.
Contact:
888.Dyson.AB
airbladeinfo@dyson.com
800-968-9668
Q
michiganrestaurantshow.org
DEADLINE
FRI., SEPT. 6
New Product/Service Debuts Item 7
Q
October 15 & 16, 2013
Q
Suburban Collection Showplace
Q
Show Specials
Novi, MI
PROGRAM
and Schedule of Events
The Michigan Restaurant Show Program provides a complimentary opportunity
for you to promote your company by offering a Show Special.
RES TAU RAN T SHO W
To participate, submit the following by email to concierge@mramail.org:
46100 Grand River Avenue, Novi,
MI
michiganrestaurantshow.org
Company Name:_________________________________
Booth Number: _________________________________
5VFTEBZ0DUPCFSBNoQN
t8FEOFTEBZ0DUPCFSBNo
QN
Contact Information as it will appear in the Ad:
Name:________________________________________
2012 Show Special Sample
(Actual Size)
Email:________________________________________
Phone number:_________________________________
Booth #117
Product Image: 300 dpi 1x2 inches in a .jpg format or similar
Copy: 25 word description of your Show Special
Company or product logo: 300 dpi or vector art in a .jpg format or
similar
The complimentary design work is provided by the Michigan
Restaurant Show.
For assistance please contact Carol Dunn, Show Concierge, at
concierge@mramail.org, 800-968-9668 ext. 3945 or directly at
517-702-3945.
4IPX4QFDJBM
Save $5 per case (minimum of 4 cases) any combo
Tea Wave Smoothies or Caffe D’ Amore Blended
Beverage Bases.
Aloha Beverage Solutions
Contact:
Roger Jones
517.745.3089
Rgj712@aol.com
800-968-9668
Q
michiganrestaurantshow.org
DEADLINE
FRI., SEPT. 6
Show Specials Item 8
Q
October 15 & 16, 2013
Q
Suburban Collection Showplace
Q
Novi, MI
Show Program and Michigan Restaurant Show
Website Categories and Contact Information
This information will be used in the Show Program. Please verify that your company
name, address, phone, fax, website and categories are as you want them in the Show
Program.
Your company is entitled to three categories per each 10’x10’ booth space and may be
selected from the enclosed list. If you would like additional categories, they may be
purchased for $50/category.
Please submit any changes, additions, or corrections on the enclosed sheet or verify that
all information is correct.
Contact Change Verification Form
yƁ$ Leonard’s Syrups
Booth 220
4225 Nancy St
Detroit, MI 48212-1213
Phone: 313.891.4141
Fax: 313.892.9200
leonardssyrups.com
y Luna Tech 3D
Booth 130
15357 Farmington Rd
Livonia, MI 48154-2847
Phone: 313.355.1630
Fax: 484.340.1824
lunatech3d.com
Mama C’s Gourmet & Finishing
Sauce
Booth 354
13467 Peacock Rd
Laingsburg, MI 48848-9296
Phone: 517.641.6541
mamacssauce.com
y Mama Mucci’s Pasta
Booth 720
7676 Ronda Dr
Canton, MI 48187-2430
Phone: 734.453.4555
Fax: 734.453.1722
mamamuccispasta.com
yƁ$ Mark’s Quality Meats/
Culinary Specialties
Booth 305
6800 Dix St
Detroit, MI 48209-1269
Phone: 313.554.2500
Fax: 313.554.2504
y
Booth 534
1333 Highland Rd E Ste C
Macedonia, OH 44056-2398
Phone: 330.653.8213
Fax: 330.653.8173
markhamsales.com
y Marygrove Awning Company
Booth 230
12700 Merriman Rd
Livonia, MI 48150-1818
Phone: 734.422.7110
Fax: 734.261.3396
marygrove.com
Massaging Insoles
Booth 128
363 Robincrest Lane
Lindenhurst, IL 60046
Phone: 847.712.2127
massinginsoles.com
yƁMatrix Proven POS
Booth 604
29240 Buckingham St Suite 6B
Livonia, MI 48154
Phone: 877.456.8890
Fax: 800.501.4013
matrixprovenpos.com
y MCS Custom Design Cabinets
Booth 242
37100 Enterprise Dr
Westland, MI 48186-4028
Phone: 734.722.1800
Fax: 734.722.1802
mcscustomdesign.com
y$ Menuvative
Booth 340
3051 Miller Rd
Ann Arbor, MI 48103-2122
Phone: 877.878.4535
menuvative.com
Metropolitan Baking Company
Booth 437
8579 Lumpkin St
Hamtramck, MI 48212-3622
Phone: 313.875.7246
Fax: 313.875.7792
metropolitanbaking.com
yMichaels & Associates
Booth 414
47816 Galleon Dr
Plymouth, MI 48170-2468
Phone: 734.392.5966
Fax: 734.454.7165
michaelsinc.com
y Michigan Brewers Guild, Inc.
Booth 157
225 W Washtenaw St Ste C
Lansing, MI 48933-1506
Phone: 517.327.5004
Fax: 989.732.0639
mibeer.com
$ Michigan Department of
Agriculture & Rural Development
Booth 354
525 W Allegan St
Constitution Hall
Lansing, MI 48909
Phone: 517.241.3628
Fax: 517.335.0628
michigan.gov/mdard
Michigan Grape & Wine Industry
Council
Booth 354
PO Box 30017
Lansing, MI 48909-7517
Phone: 517.373.9789
michiganwines.com
y Michigan Green Safe
Products, LLC
Booth 336
1331 Holden St
Detroit, MI 48202-3325
Phone: 313.871.4000
Fax: 313.871.5329
michigangreensafeproducts.com
Ɓ
Commission
Booth 132
PO Box 30005
Lansing, MI 48909-7505
Phone: 517.322.1370
Fax: 517.322.5188
michigan.gov/lcc
y Michigan Merchant Services
Booth 233
302 W Main St
Belding, MI 48809-1676
Phone: 616.794.3271
Fax: 616.794.7491
michiganmerchantservices.com
yMichigan Restaurant
Association
Booth 339
225 W Washtenaw St
Lansing, MI 48933-1533
Phone: 517.482.5244
Fax: 517.482.7663
michiganrestaurant.org
michiganrestaurantshow.org | 57
I have verified the information and category choices for my company.
___All information is correct
___My category choices are marked on the enclosed sheet.
___The following changes are needed:
______________________________________________________________________
______________________________________________________________________
Company Name:__________________________________________________________
Contact Name:___________________________________________________________
Phone: ________________________________________________________________
Email: _________________________________________________________________
For assistance please contact Carol Dunn, Show Concierge, at concierge@mramail.org, 800-968-9668
ext. 3945 or directly at 517-702-3945.
Please return this form to concierge@mramail.org or by fax to 517-702-3953.
800-968-9668
Q
michiganrestaurantshow.org
DEADLINE
FRI., SEPT. 13
Show Program / Website Categories and
Contact Information Item 9
Q
Exhibitor Directory
Located on the flash drive containing your Exhibitor Manual is a separate document containing information
about your company as it is found by potential customers on the Show website, www.
michiganrestaurantshow.org.
October 15 & 16, 2013
Q
Suburban Collection Showplace
Q
Novi, MI
Show Program and Michigan Restaurant Show Website Category Choices
T Accounting & Bookkeeping
T Advertising, Graphic Design,
Promotion
T Air Conditioning/Heating Sales, Service, Parts
T Air Filtration Systems
T Appetizers, Hors d’oeuvres
T Appraisals
T Architects, Interior Design
T Associations
T Attorneys, Law, Legal
T Audio Visual Equipment
T Awnings
T Baked Goods
T Bar Equipment, Liquor Service
T Bar Stools
T Beef, Veal
T Beer, Ale
T Beverage Dispensing
Equipment
T Beverages, Alcoholic
T Beverages, Carbonated
T Beverages, Non-Carbonated
T Bread, Breadstuffs, Rolls
T Broilers - Electric, Gas,
Conveyor
T Cameras, Surveillance
T Cappuccino Equipment
T Carpets, Carpet Cleaning
T Cash Registers - Equipment &
Supplies
T Catering
T Certified Public Accountants
T Charbroilers, Grills
T Cheese
T China
T Cleaners, Chemicals
T Cleaning, Sanitizing Systems
T Coffee Brewing Equipment
T Coffee, Tea
T Communication Systems
T Communications
T Computerized Restaurant
Management Systems
T Computer Software Systems,
Supplies
T Condiments
T Conference Planning, Facilities
T Construction, Builders
T Consultants
T Cooking Equipment - Sales,
Service, Parts
T Cookware, Kitchen Tools
T Coolers
T Credit Card Services
T Dairy, Deli Products
T Decorating Services
T Designers, Decorators
T Desserts, Pastries
T Dining Reward Programs
T Dinnerware, Flatware
T Dishwashers, Dishwashing
Products
T Doors, Garage
T Dough Mixers
T Dressings, Salads, Sauces
T Educational Materials
T Employee Benefits
T Employee Training
T Employment Agencies &
Services
T Energy, Retail Marketers
T Energy Savings
T Equipment - Sales & Leasing
T Equipment - Service & Parts
T Espresso, Cappuccino Products,
Equipment
T Exhaust, Ventilation Systems,
Cleaning
T Financial Planning & Services
T Fire Protection - Sales & Service
T First Aid Safety
T Fish, Seafoods
T Floor Products, Treatments
T Floral, Holiday Décor
T Food Brokers
T Food Distributors
T Food Safety
T Fountain Equipment, Syrups,
Flavors
T Franchises
T Freezers
T Frozen Foods
T Fruits, Produce
T Fryers
T Furniture
T Gelato, Sorbetto
T Glassware
T Gourmet, Exotic Foods
T Grease - Cleaning, Maintenance,
Traps
T Green
T Guest Checks
T Health Departments, Hospitals
T Herbs, Spices, Seasonings
T Hood Duct Systems
T Ice Cream & Equipment
T Icemakers, Ice
T Insurance
T Interior Design
T Internet Services
T Juices
T Linen Sales & Rentals
T Liquor Control Systems &
Inventory
T Liquor, Wine, Beer
T Loss Prevention, Theft
T Management Services
T Marketing
T Matting, Flooring
T Meat - Fresh & Frozen
T Menus & Accessories
T Music Licensing
T Online Services & Supplies
T Ovens, Warmers
T Paper & Plastic Products
T Pasta
T Patio Enclosures, Screen or
Vinyl
T Payroll Processing
T Personnel Services,
Recruitment
T Pest Control
T Pizza Equipment, Ovens,
Production
T Plumbing, Sewer Service
T Point of Sale Systems
T Pork, Poultry, Fowl
T Printing, Promotional Materials
T Public Relations
T Publications
T Real Estate
T Recipes, Development
T Refrigeration - Equipment,
Repair, Service
T Remodeling, Restoration
T Renderers
T Retirement, 401K Plans
T Rotisseries
T Sanitation - Equipment &
Supplies
T Satellite - Radio & Television
T Screens, Manual or Motorized
T Seating, Tables
T Security Systems, Alarms
T ServSafe Training
T Shortening, Oils
T Signs
T Soft Serve Equipment &
Products
T Soup
T Stainless Steel Fabrication
T Tabletop Accessories
T Tile & Grout Cleaning
T Training Materials
T Transportation
T Uniforms, Apparel, Chef Wear
T Utility Companies
T Vacuum Cleaners
T Vending Products, Candy
T Waffles - Product & Equipment
T Waste Management, Recycling
T Water Treatment, Filtration
T Weather Strip Material
T Wine, Spirits
T Wireless Communication, Pager
Company Name: _________________________________________________________________________________
Contact Name: __________________________________________________________________________________
Phone: _____________________________ Email: _____________________________________________________
For assistance please contact Carol Dunn, Show Concierge, at concierge@mramail.org, 800-968-9668 ext. 3945 or directly at 517-702-3945.
Please return this form to concierge@mramail.org or by fax to 517-702-3953.
800-968-9668
Q
michiganrestaurantshow.org
DEADLINE
FRI., SEPT. 13
Show Program / Website Categories and
Contact Information Cont’d. Item 9
Q
October 15 & 16, 2013
Q
Suburban Collection Showplace
Q
Novi, MI
Show Booth Furniture Package
Your company is entitled to one skirted table and one wastebasket for each 10’ x 10’ space of your booth. Please
note the deadline date as these must be pre-ordered. You will be charged by Art Craft Display for any changes
or additions made at the Michigan Restaurant Show.
Your booth package does not include chairs however you may order from Art Craft Display or bring your own.
Please indicate quantity, size and skirt color below:
Skirting choices:
_____ Black
_____ Burgundy
_____ Silver
_____ White
Table choices and quantity:
One free skirted table for each 10x10 space.
#_____ 2’x4’x30” table
#_____ 2’x6’x30” table
#_____ 2’x8’x30” table
#_____ Wastebasket(s)
Any other table size must be ordered directly from Art Craft Display and is not included in your booth
package.
_____ I do not choose to use a skirted table provided with the booth package.
Company Name:________________________________________________
Contact Person:_________________________________________________
Phone: _______________________________________________________
Email:________________________________________________________
For assistance please contact Carol Dunn, Show Concierge, at concierge@mramail.org, 800-968-9668 ext. 3945
or directly at 517-702-3945.
Please return this form to concierge@mramail.org or by fax to 517-702-3953.
800-968-9668
Q
michiganrestaurantshow.org
DEADLINE
FRI., SEPT. 27
Show Booth Furniture Package Item 10
Q
October 15 & 16, 2013
Q
Suburban Collection Showplace
Q
Novi, MI
Pre-Register Your Exhibitor Representatives
Deadline Friday, September 27, 2013
Exhibitor representatives may be added or changed at any time.
Register online at www.michiganrestaurantshow.org/registration
Or, complete this form and return to Show Concierge, Michigan Restaurant Association, 225 W. Washtenaw, Lansing MI
48933 or e-mail to concierge@mramail.org or fax to 517-702-3953.
Name:___________________________________________________________________________
Company:________________________________________________________________________
Address:_________________________________________________________________________
City: ___________________________________________ State:_______________ Zip:__________
Phone: (_____) _______-____________________ Fax: (_____) ______-______________________
E-mail: __________________________________________________________________________
General Information: All persons listed must be authorized Exhibitor Representatives. Please type or print legibly.
1.____________________________________ 6.________________________________________
2.____________________________________ 7.________________________________________
3.____________________________________ 8.________________________________________
4.____________________________________ 9.________________________________________
5.____________________________________ 10._______________________________________
For additional badges, please list the names on company letterhead and fax to 517-702-3953
NOTE: All badges will be held at the Show floor exhibitor registration desk for pickup onsite.
For assistance please contact Carol Dunn, Show Concierge, at concierge@mramail.org, 800-968-9668 ext. 3945 or
directly at 517-702-3945
800-968-9668
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michiganrestaurantshow.org
DEADLINE
FRI., SEPT. 27
Exhibitor Registration Item 11
Q
October 15 & 16, 2013
Q
Suburban Collection Showplace
Q
Novi, MI
27
800-968-9668
Q
michiganrestaurantshow.org
DEADLINE
FRI., SEPT. 27
Liquor Order Form Item 12
Q
Michigan Restaurant Show
October 15-16, 2013
Suburban Collection Showplace
Novi, MI
Exhibitor Information
Company
Booth #
Address
City
Onsite Contact
Prov/State
Phone
Postal/Zip Code
Fax
*Early Bird Price: order and payment must be received by September 27, 2013
The SST (Portable Scanner with Printer)
A compact, portable battery-powered scanner. Fast and easy
to use. Freedom to scan anywhere in the show and no
electrical power required. Ability to personalize with custom
qualifiers or use of 10 standard qualifiers. Leads print off
automatically in your booth and an electronic file is provided
within one business day after the show closes.
x Email To: ____________________________
Quantity
Amount
*Early Bird Price $335.00
$
Price (After Sept 27th) $385.00
The Opticon (Hand-Held Portable Scanner)
A small, light weight & easy to carry scanner, equipped with
just one key, allows for easy and straight forward use.
Equipped with 128 kB of memory, it provides an economical
method of collecting leads. An electronic file is provided
within one business day after the show closes. No electrical
power required.
*Early Bird Price $155.00
$
Price (After Sept 27th) $190.00
x Email To: ____________________________
Payment
Paying by Check
Check Payable to
CONEXSYS
Tax ID #76-0704632
Total amount due in U.S. dollars
Account #
Expiry Date
Cardholder
Please Print
Ordered By
Please Print
Signature
$
TOTAL
Email address for receipt
CANCELLATION POLICY: No refunds after September 27, 2013
Please Note:
Order Online: www.conexsysleads.com
Event Code: MRA13
Order By Fax: (877) 247-0864
Order By Mail: CONEXSYS INTERNATIONAL
100 Cummings Center, Suite 320-H
Beverly, MA 01915
Order By Email: samantha@conexsys.com
For additional Information
(978) 338-4194
800-968-9668
Q
michiganrestaurantshow.org
Barcode Scanners must be picked up at the
Lead Retrieval Services desk located at the registration area.
On-site orders see CONEXSYS at the Lead Retrieval Services desk.
CONEXSYS will take reasonable precautions to ensure the safety
and integrity of the data produced from this service and does not
accept liability for any losses incurred resulting from missing or
invalid information.
DEADLINE
FRI., SEPT. 27
Conexsys Lead Retrieval Item 13
Q
Re:
Michigan Restaurant Show 2013
October 15-16, 2013
Suburban Collection Showplace
Dear Exhibitor:
Art Craft Display, Inc. has been selected by your show management to serve as the Official
Exhibition Service Contractor for this event.
The following items are included as part of your booth fees paid to show management.
Provided by Art Craft Display:
- 3’ and 8’ High – Booth Draping
- Choice of table and wastebasket, IF ORDERED IN ADVANCE, on MRA
Item application
10
- (1) 7” X 44” Booth I.D. Sign
HALL IS CARPETED
Your Exhibitor Kit is available on our website for download or for online ordering. If you do not
have internet access, Art Craft Display can fax or mail the kit to you by calling (248) 380-0843.
Go to the following website:
www.artcraftdisplay.com
On the Home Page, click on: “Get Exhibitor Kit”
Enter Event Code: 220383
PLEASE NOTE:
x Read the enclosed Payment Policy form thoroughly.
x Assess your show needs carefully.
x Avoid unnecessary delays and save valuable time and money by following all instructions
contained herein.
TO QUALIFY FOR ADVANCE RATES, YOUR ORDERS WITH PAYMENT MUST BE RECEIVED
BY US BY October 4,
7, 2013 by 5:00 p.m. (SOME EQUIPMENT OR SERVICES MAY
REQUIRE MORE LEAD TIME. PLEASE SEE APPROPRIATE ORDER FORMS FOR ACTUAL
DEADLINES.
If we can be of any further assistance, please contact us.
General questions can be directed to: detroit@artcraftdisplay.com
We are looking forward to being of service to you.
THANK YOU FOR YOUR PATRONAGE.
800-968-9668
Q
michiganrestaurantshow.org
DEADLINE
FRI., OCT. 4
Art Craft Display Order Form Item 14
Q
800-968-9668
Q
michiganrestaurantshow.org
DEADLINE
FRI., OCT. 4
BoCo Enterprises Order Form Item 15
Q
‰ Check
Exp. Date:
Fax #
‰ Master Card
If paying by credit card, please place authorization signature here:
Extension
Form Of Payment: ‰ Cash
‰Visa
Date Of Show
Customer Name
City
State
Security Code:
Booth #
‰American Express
Authorized Charge Amount:
Zip
Order Date
‰ Discover
You may also order all services online at www.SuburbanCollectionShowplace.com
phone: 248-348-5600 fax: 248-380-3005
$1260
$1170
Total Booth Sq. Ft.
X Total Show Days
Total Due
X .11
=
$1200
$750
$625
Advance
$1200
$1050
$950
Floor
480 V ² Three Phase
Qty
Total Due
Internet Hardwire Installation Fee
(service extra, see above)
$65
$95
$175
$200
Telephone services - incoming/outgoing calls
All internet services provided on-site by Bright House Networks. Service is
accessed through web browser (wireless or hardwire) & paid for by credit
card. The service is $20.00/day with additional charges for IT support.
$175
Gas
Grand Total
Total Due
Labor
$295
$225
$185
Floor
$50.00 per hour Straight Time
$75.00 per hour Overtime
Contact BOCO Enterprises, Inc. directly at 248348-5600 ext. 205 for pricing and connection
information.
**Compressed Air Connection 1/2 Inch
$235
Air**
$150
Floor
Qty
Advance
$175
Drain
Advance
$145
Qty
Water
Telephone services - outgoing calls
Total
Water/drain/air/gas
Water service is 3/8µ poly pipe with shut off. Any required connections are the responsibility of the
exhibitors. Drains are provided via pump. Power outlet in booth is required for drain but may be
connected with other equipment. *if draining any tub or unit, a small amount of excess water will
remain. Exhibitors should use caution when moving units in the building.
$1460
$1160
$950
$425
$410
$285
Floor
Please note:
$OOFUHGLWFDUGPDFKLQHVODSWRSVID[PDFKLQHVHWFPXVWEHSURJUDPPHGWRGLDO´µ for all
outgoing calls. Data transmission capabilities are limited and exhibitors should inquire if there
are questions concerning the compatibility of any equipment with BOCO Enterprises, Inc. phone
system. Direct lines may need to be ordered through SBC. Customers are responsible for all local
and long distance charges made on phone lines from move-in through move-out of show.
Billing for all additional charges will be at a later date.
Phone and Internet
All orders for phone service must have credit card number and expiration date
filled out on top of form, even if paid by cash or check. Phone service includes all
connection and instrument if necessary.
$1370
$895
$685
$285
$275
$200
Advance
208 V ² Three Phase
Qty
Once move-in has begun, please visit the service desk for all related issues.
Total Cost
B. One time Cleaning Service - Carpets vacuumed or floor swept,
wastebaskets emptied, tables wiped. One time service provided the night before
the first open show day only
A. Nightly cleaning services - carpets vacuumed or floor swept, wastebaskets
emptied, tables wiped. Service is provided nightly, after show closing. Service
commences on the final night of move in and ends the night before closing of
the show.
X
Total Booth Sq. Ft.
.11
X Total Show Days
=
Total Cost
Choose one:
BOCO Enterprises, Inc. is the exclusive contractor for all cleaning services at the Suburban
Collection Showplace. For your convenience, we are offering an individual booth cleaning
service for your upcoming show. This is an optional service that will not be provided without
the return of this form as well as advanced payment.
Exhibit booth cleaning
200 amp
$1050
$775
150 amp
$445
$835
$390
$595
$345
60 amp
$245
50 amp
$340
$250
Floor
100 amp
$240
Advance
208 V - Single Phase
Qty
$170
$95
Floor
40 amp
$65
Advance
120 V - Single Phase
Qty
30 amp
Lighting outlet 120 volt.
60 cycle outlet up to 2000 watts
Requirement(s)
Rates quoted include bringing of service to the exhibit booth. All wiring of electrical work on exhibitors displays are charged on time and material basis. Tagging of equipment for proper voltage, phase, connections, etc. is exhibitor·VUHVSRQVLELOLW\
Exhibitors using sensitive electronic equipment should provide their own power conditioning. BOCO Enterprises and/or Suburban Collection Showplace are not responsible for voltage or frequency variances.
*Full payment must accompany order to receive advance rate. No exceptions. Payment in full must be rendered prior to opening of show. Advance order deadline: five (5) working days prior to first move-in day. All orders received after deadline or on site are subject to floor order rate. Any orders
requiring collection during or after the show are subject to the floor rate, including declined credit cards.
Please make checks payable to BOCO Enterprises, Inc.* No refunds five days prior to show. If faxing order, please call to confirm receipt.
Check / Credit Card Number:
Name Of Show
Company Name
Address
Email Address
Phone
BOCO Enterprises, Inc. 46100 Grand River Ave, Novi, MI 48374
2
nd
Annual
Tabletop
Design Competition
$250
Cash
Prize
Tuesday, October 15
10 a.m. – 5 p.m.
Wednesday, October 16
10 a.m. – 4 p.m.
46100 Grand River Avenue, Novi, MI
The Tabletop Design Competition is a premier
presentation of creativity and skill in tabletop design.
Attendees get to vote for their favorite table design!
The Tabletop Design Competition will be located in the
Diamond Center – be sure to check it out!
If you’re not yet registered for the Show, visit
michiganrestaurantshow.org or call 800-968-9668 to
sign up today.
To display,
michiganrestaurantshow.org
800-968-9668
■
michiganrestaurantshow.org
call Amanda at 800-968-9668 ext. 3927 by October 4.
deadline
Fri., Oct. 4
Tabletop Design Competition Item 16
■
2
nd
Annual
Tabletop
D e s i g n Co m p e t i t i o n
Procedures & Rules
October 15-16, 2013
Suburban Collection Showplace, Novi
1. Entry Forms must be submitted by October 4, 2013.
2. The Tabletop Design Competition takes place at the
Michigan Restaurant Show (Show) on October 15-16, 2013.
3. Each display must consist of a table with place settings.
(Seating is not required but may be added.)
4. Designs must be contained within a pre-assigned 12’ x 12’
space with a 12’ height restriction.
5. The Show will provide you a table. You may choose from: 60”
round, 30” round, or two 4’ foot tables. You may also bring
your own table. The Show will also provide chairs; however,
they must be requested at the time of registration. All other
equipment including specialty tables, chair coverings, china,
linens, floral, and other design elements are the contestant’s
responsibility.
6. Real food items may not be used on the tabletop displays
and no open flames are permitted.
7. The tabletop contest schedule is as follows:
Set-Up
Options
Tabletop
Viewing
Monday,
October 14
Noon – 7:00 p.m.
Tuesday,
October 15
7:00 a.m. – 9:00 a.m.
Dismantle
Tuesday,
Wednesday,
October 15
October 16
10:00 a.m. – 5:00 p.m. 4:00 p.m. – 8:00 p.m.
Wednesday,
October 16
10:00 a.m. – 4:00 p.m.
Final touches may be done to the tabletops the morning of
Tuesday, October 15 but MUST be completed by 9:00 a.m.
800-968-9668
Q
michiganrestaurantshow.org
8. People’s Choice winners will be selected by popular vote.
Attendees will vote for their favorite tabletop. This will be
done by issuing a ticket to each attendee. The attendees will
then place the ticket in the voting box of their choice. An
independent panel will count the tickets to determine the
winner at the close of the show on Wednesday, October 16.
The winner will receive a $250 cash prize, an award suitable
for displaying, and announcements on the Show Facebook
page and website. In the event of a tie, prize money will be
split between winners.
9. Competitors agree to allow attendees to photograph and/
or videotape their displays. The Show is given permission
to use photos and/or video of the displays in future Show
marketing.
10. The Show may adjust these rules. Please contact the
Michigan Restaurant Show (800-968-9668) with any
questions.
11. Once registered to compete in the Tabletop Design
Competition, information will be sent on check-in
procedures. All display materials enter and exit the exhibit
hall from the back entrance. At no time should Tabletop
Design Competition materials be brought in through the
main entrance to the hall.
12. Competitors are responsible for all items used in the
Competition. The Show is not responsible for any lost,
damaged, or stolen products.
13. Registration for the Tabletop Competition is $25 if you are
NOT exhibiting at the Michigan Restaurant Show. Exhibitors
at the Michigan Restaurant Show are able to enter three
tables in the competition at no charge.
DEADLINE
FRI., OCT. 4
Tabletop Design Competition Cont’d. Item 16
Q
2
nd
Annual
Tabletop
D e s i g n Co m p e t i t i o n
Chairs:
I wish to use chairs provided by organizers. Please provide
me with ___________ number of chairs
Entry Form
I will bring my own chairs
October 15-16, 2013
Suburban Collection Showplace, NOVI
Tabletop Name: ________________________________________
Entry Forms Must Be Submitted
by Tuesday, October 4, 2013
Company Name: _______________________________________
Key Contact: __________________________________________
Address: _____________________________________________
City: _________________________________________________
State: __________ Zip: _________________________________
Phone: _______________________________________________
Cell: _________________________________________________
Email: _______________________________________________
Registration fee:
Enclosed is my $25 registration fee. Check payable to
Michigan Restaurant Association.
I am a registered exhibitor at the Michigan Restaurant Show
— my booth is number _________.
Please provide a brief description of your tabletop (this will
be published on a sign placed by your table and given to the
judges): _______________________________________________
______________________________________________________
______________________________________________________
______________________________________________________
______________________________________________________
______________________________________________________
______________________________________________________
______________________________________________________
______________________________________________________
______________________________________________________
______________________________________________________
______________________________________________________
______________________________________________________
______________________________________________________
______________________________________________________
______________________________________________________
______________________________________________________
______________________________________________________
______________________________________________________
______________________________________________________
______________________________________________________
______________________________________________________
_____________________________________________________
Please return form to:
Amanda Smith
Michigan Restaurant Association
225 W Washtenaw
Lansing, MI 48933
Fax 517-702-3955
asmith@mramail.org
Questions:
800-968-9668 or 517-377-3927
Tables:
I wish to use the 60” round table
I wish to use 2 4’ square tables
I wish to use the 30” round table
I will bring my own table
800-968-9668
Q
michiganrestaurantshow.org
DEADLINE
FRI., OCT. 4
Tabletop Design Competition Cont’d. Item 16
Q
October 15 & 16, 2013
Q
Suburban Collection Showplace
Q
Novi, MI
Certificate of Insurance
While all possible care will be exercised by Michigan Restaurant Association and its agents, you
are responsible for insuring the safety of your personnel and your exhibit materials from theft,
damage, accident, fire and other causes. Exhibitors who desire to carry insurance must do so at their
own expense (a rider on your existing coverage may be sufficient). All property of the exhibitors is
understood to remain in their own care, custody and control in transit to and from the confines of
the exhibit hall as well as when it is on the floor. Please submit your Certificate of Insurance to Show
Concierge by Friday, September 27, 2013.
Contact Show Concierge
Fax: 517-702-3953
Email: concierge@mramail.org
Mail: Michigan Restaurant Association, 225 W. Washtenaw, Lansing, MI 48933
800-968-9668
Q
michiganrestaurantshow.org
DEADLINE
FRI., SEPT. 27
Certificate of Insurance Item 17
Q
October 15 & 16, 2013
Q
Suburban Collection Showplace
Q
Novi, MI
Rules and Regulations
These rules and regulations have been adopted to give each exhibitor more effective use of his/her space
without infringing on the rights of neighboring booths. Space dimensions shown on floor plans are from
center line of booth equipment, such as side rails and/or back drape. Exhibit structures must be constructed to
allow sufficient tolerance on each side for this equipment and for utility service at rear of booth.
Standard Booth
Definition: One or more standard units in a straight line.
Booth Design: Exhibit fixture, components and identification signs will be permitted to a maximum height
of 8’3” (2.5m). All display fixtures over 4’0” (1.22m) in height and placed within 10 lineal feet (3.05m) of an
adjoining exhibit, must be confined to that area of the exhibitor’s space which is at least 5’0” (1.52m) from the
aisle line for those exhibits with 14’0” (4.27m) depth or more. Meanwhile, for those exhibits with 9’0” (2.75m)
or less of depth, they must confine their display fixtures over 4’0” in height to the back half of the booth.
Intent: Each exhibitor is entitled to a reasonable sight-line from the aisle regardless of the size of the exhibit.
Exhibitors with larger space- 30 lineal feet (9.14m) or more- should also be able to effectively use as much
of the total floor space as possible as long as they do not interfere with the rights of others. The limitation on
display fixtures over 4’0” (1.22m) and within 10 lineal feet (3.05m) of a neighboring exhibit is intended to
accomplish both of these aims.
Perimeter Wall Booth
Definition: Standard booth located on the outer perimeter wall of the exhibit floor.
Booth Design: Exhibit fixtures, components and identification sign will be permitted to a maximum height
of 12’0” (3.66m) in perimeter wall booths. All display fixtures over 4’0” (1.22m) in height and placed within
10 lineal feet (3.05m) of an adjoining exhibit, must be confined to that area of the exhibitor’s space which is
at least 5’0” (1.52m) from the aisle line for those exhibits with 14’0” (4.27m) depth or more. Meanwhile, for
those exhibits with 9’0” (2.75m) or less of depth, they must confine their display fixtures over 4’0” in height to
the back half of the booth.
Intent: See Standard Booth guidelines above.
800-968-9668
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michiganrestaurantshow.org
Rules & Regulations Item 18
Q
October 15 & 16, 2013
Q
Suburban Collection Showplace
Q
Novi, MI
Demonstration Regulations
When sampling or demonstrating, booths must be arranged so attendees come into your booth to receive
their samples and do not block the aisles, which, if obstructed, could hurt the traffic to neighboring exhibits.
Service tables must be at least 3’ back from the aisle. The exhibitor is held responsible if a line of samplers or
spectators interferes with adjoining exhibits. In such cases, Exposition Management is required to insist on
intermittent sampling or demonstrating to avoid line formation. If you expect many people to congregate
at one time, you must leave space within your own exhibit area to absorb the majority of the crowd. Intent:
The aisles are the property of all exhibitors; therefore, each exhibitor has the responsibility to assure proper
flow of traffic through the entire show. When large crowds gather to watch a demonstration or entertainment
and interfere with the flow of traffic down aisles, or create excessive crowds in neighboring booths, this is an
infringement on the other exhibitors’ rights. Aisles must not be obstructed at any time.
Sound
Monitor your own booth to be sure the noise level from any demonstrations or sound system is kept to a
minimum and does not interfere with others. Remember the use of sound system or equipment producing
sound is an exception to the rule, not a right. Show Management reserves the right to determine at what
point sound constitutes interference.
800-968-9668
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michiganrestaurantshow.org
Rules & Regulations Continued Item 18
Q
October 15 & 16, 2013
Q
Suburban Collection Showplace
Q
Novi, MI
Fire Prevention: Practices For Exposition Events
City of Novi Fire Department
The Novi Fire Department, in an attempt to maintain a safe and enjoyable exposition event, has established the
following Rules and Regulations to be observed by all exhibitors and vendors. These rules are derived from model
fire prevention codes such as NFPA 101, Life Safety Code and the International Fire Code. If you have any questions
regarding these regulations, contact the Fire Prevention Bureau of the Novi Fire Department at 248-349-2293.
General Precautions
1. No display or exhibit shall be installed or operated to interfere in any way with access to any required exit or with
the visibility of any required exit or required exit sign.
2. Fire Fighting Equipment: No fire extinguishers and hose valves shall be blocked by displays or exhibits
and shall remain accessible at all times.
3. Electrical: The use of unfused multi-plug adaptors and multi-plug extension cords is prohibited.
Temporary use of extension cords is allowed under the following conditions:
1) Of adequate gauge (size) for the equipment being supplied
2) Protected from damage and not in traffic areas.
4. Smoking: Smoking is prohibited in all exhibitions areas. “No Smoking” signs shall be posted. Smoking is allowed
only in areas so designated.
5. Compressed flammable gases; flammable or combustible liquids; hazardous chemicals or materials; and Class II
or greater lasers, blasting agents, and explosives shall be prohibited within exhibit halls unless approved by the fire
department.
Exhibits
1. The travel distance within the exhibit booth or exhibit enclosure to an exit access aisle shall not exceed 50 ft.
2. The upper deck of multilevel exhibits exceeding 300 square feet shall have not less than two remote means of egress.
3. Exhibit booths shall be constructed of the following:
a.
b.
c.
d.
Noncombustible or limited-combustible materials
Fire-retardant wood
Flame-retardant materials
Textile wall coverings, such as carpeting and similar products used as wall or ceiling finishes having a Class A
flame spread rating.
4. Draperies, curtains, and other similar loosely hanging furnishings and decorations shall be flame resistant.
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Fire Prevention: Practices For Exposition Events
5. Acoustical and decorative material including, but not limited to, cotton, hay, paper, straw, moss, split bamboo, and
wood chips shall be flame retardant treated to the satisfaction of the fire department. Materials that cannot be treated
for flame retardancy shall not be used.
6. The following shall be protected by automatic extinguishing systems:
a. Single-level exhibit booths exceeding 300 ft and covered with a ceiling.
b. Each level of multilevel exhibit booths, including the uppermost level where the uppermost level is
covered with a ceiling.
c. A single exhibit or group of exhibits with ceilings that do not require sprinklers shall be separated by a
distance of not less than 10 ft where the aggregate ceiling exceeds 300 ft.
7. No open flame devices or pyrotechnic device shall be used in any assembly occupancy unless approved by the fire
department.
8. Open flame devices, where approved, shall be isolated from the public by at least 48 inches and shall be separated
from combustible materials by at least 24 inches.
9. Combustible materials within exhibit booths shall be limited to a one-day supply. Storage of combustible materials
behind the booth shall be prohibited.
10. The use of compressed natural gas is allowed where permitted by the fire department.
11. The use of LP-gas cylinders is prohibited unless approved by the fire department.
Exception: Vehicles, boats, and similar exhibited products having over 100 ft of roofed area shall
be provided with smoke detectors acceptable to the fire department.
Vehicle Displays
1. All fuel tank openings shall be locked and sealed in an approved manner to prevent the escape of vapors. Fuel tanks
shall not contain in excess of one-quarter their capacity or contain in excess of 5 gallons of fuel, whichever is less.
2. Fueling or de-fueling of vehicles is prohibited inside the building.
3. At least one battery cable shall be removed from the batteries used to start the vehicle engine. The disconnected
battery cable shall then be taped.
4. Batteries used to power auxiliary equipment shall be permitted to be kept in service.
5. Vehicles shall not be moved during exhibit hours.
42975 Grand River Ave. Novi, MI
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Area Hotels
Although the Michigan Restaurant Association does not recommend a specific hotel, the
following properties are offering special rates to our exhibitors:
Comfort Suites $75
Hampton Inn Northville $109
comfortsuitesnovi.net
28049 Wixom Road (1 mile)
Wixom MI 48393
248-504-5080
Rate is valid until September 30, 2013
hamptoninn.com
20600 Haggerty Road (6 miles)
Northville MI 48167
734-462-1119
Crowne Plaza $95
cpnovi.com
27000 Sheraton Drive (2 miles)
Novi MI 48377
248-348-5000
DoubleTree by Hilton $125
Rate is valid until September 30, 2013
doubletree.hilton.com
42100 Crescent Blvd (2 miles)
Novi MI 48375
248-344-8800
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Staybridge Suites - Novi $148
staybridge.com/novimi
27000 Providence Parkway (1 mile)
Novi MI 48374
248-349-4600
Hyatt Place at Suburban Collection
Showplace - Novi $169
46100 Grand River Avenue
Novi MI 48374
248-348-5600
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2013 Show Sponsorship Opportunities
**Please call Lisa Powers, Director of Development, at 517.377.3935, or email lpowers@mramail.org for
details and to secure your sponsorship**
Seminar Tracks ($1,000 each)
Each track sponsorship includes your corporate name and logo on all seminar signage and printed material
promoting the educational track. You will also be mentioned and thanked at the beginning of each educational seminar and on the Show website and blog
• Track 1-Customer Experience
• Track 2-Health Care Mandate
• Track 3-Michigan Beverages
Keynote Speakers ($1,500 each)
Keynote Speakers bring business owners to the Show. Each keynote sponsorship includes your corporate
name and logo on all keynote signage and printed material promoting the keynote speaker. Your business will
also be mentioned on social media sites, the Show website, and the Show blog when promoting the keynote
speaker.
• Day One- Phil Hickey: Chairman of the National Restaurant Association; CEO of Jocks II
• Day Two- Fred Bueltmann: the Beer-Vangelist at New Holland Brewing Co.
Spotlight Theatre ($5,000) SOLD
Bag Sponsor ($1,000)
Have your logo placed on all bags given out to attendees throughout the two-day Show. This bag travels the
Show and houses all take home materials given out at booths.
Parking ($5,000 OR $2,500/day) SOLD
Sponsoring the parking portion of the Show entitles you to signage outside of the Suburban Collection Showplace, as well as parking passes included in Show attendee and exhibitor kits. You will also be included on
social media, the Show website as the parking sponsor, and in the Show blog.
Show Program Sponsor ($1,500) Back Cover Ad
Have your ad displayed prominently on the back cover of the Show Program. Attendees rely on the program
to find booths, educational seminars, and other Show happenings.. Your ad can include your Show booth and
any specials you may have running during the Show. The $1,500 includes design of your ad if needed.
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2013 Show Sponsorship Opportunities
Reception ($5,000)
The Tuesday night reception (Happy Hour) is a very popular event held during the Michigan Restaurant
Show. Many attendees, suppliers, business owners, and MRA Board members attend the Happy Hour. Your
corporate name and logo will be included on all signs and printed material promoting the Reception. You
will also be included on social media, the Show website as the reception’s sponsor, and in the Show blog.
You will be personally thanked during the reception.
VIP Luncheon ($5,000)
Want to ensure the who’s who of the Show see you and your business as supporters of the Michigan Restaurant Show? Sponsor the VIP Luncheon and have your corporate name and logo included on all signage and
printed material for the VIP Luncheon. Your logo will also be included on invites for the lunch, and you may
send a representative to welcome those attending the VIP luncheon, as well as have a table set up for any
materials you’d like to ensure are on-hand for those attending.
Exhibitor Hospitality Suite ($1,500)
Exhibitors need a place to sit and relax for moments during the Show. Sponsoring the exhibitor hospitality
suite entitles you to your corporate name and logo being included at the entrance to the hospitality suite,
and you may also include any marketing materials within the suite.
Table Top Competition ($1,000)
The Table Top Competition was a huge success in its inaugural year in 2012. The competition is back again
this year and you can sponsor the Table Top Competition and have your corporate name and logo included
on all signage and printed material. You will also be included on the Show’s Facebook page and the Show
blog.
Mobile App (2 Sponsors $500 each, 1 Sponsor $1,000)
New to the Michigan Restaurant Show this year, is the mobile app featuring exhibitors and all Show activities. Sponsoring the new Show app entitles you to your corporate name and logo being included on the app,
and in any marketing materials produced promoting the new mobile app.
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