1. travel

Table of Contents
MAGAZINE
AAA Southern Traveler...2
AAA Texas Journey...3
AARP, The Magazine...4
American Road Magazine...5
BirdWatching Magazine...6
Bridal Guide...7
Cooking Light...8
Edible...9
Family Circle...10
Food & Travel Magazine...11
Food Network Magazine...12
Garden and Gun...13
Hearst Women’s Travel Magazine co-op...14
Hoffman Media Power Buy...15
Local Palate...16
Louisiana Cookin’...17
Louisiana Kitchen...18
Martha Stewart Living...19
Midwest Living “Out and About Chicago”...20
Multiple Magazine Insert- Family Travel Planner...21
O, The Oprah Magazine...22
OffBeat Magazine-Festival Insert...23
Outdoor Life...24
Southern Living Co-op...25
Southern Living Travel Directory Ads...26
Taste of the South...27
Texas Monthly Co-op...28
Texas Monthly Formatted Travel Ad...29
Travel 50 & Beyond...30
Travelhost Regional...31
DIRECTORY and GUIDES
AAA TourBook...53
Louisiana Attractions Brochure...54
Good Sam Travel Guide & Campground Directory...55
TRADE ADVERTISING
Connect Magazine...56
Convention South...57
Culinary Group Tour...58
Destinations Magazine...59
Group Tour Magazine...60
Leisure Group Travel...61
LTPA Group Planner E-Newsletter...62
Meetings and Conventions Magazine...63
Prevue Magazine...64
Rejuvenate Magazine...65
SportsEvents...66
Student Group Tour Magazine...67
LOUISIANA CHRISTMAS BROCHURE...68
LOUISIANA CULINARY TRAILS...69 LOUISIANA FISHING & OUTDOOR
ADVENTURES PROGRAM...70
TRADE and TRAVEL SHOWS
Bank Travel...71
SYTA...72
Travel and Vacation Shows (Recipe Book)...73
AAA E-NEWSLETTER...74
LTPA EXPLORES...74
ESSENTIAL ATTRACTIONS PACKAGE...75
ESSENTIAL FESTIVAL PACKAGE...75
BROCHURE DESIGN...76 VISITOR CENTER DISTRIBUTION...77-78
FORMS & INDEXES
Deadline Sheet...79-81
Contract & Reservation Forms...83-95
NEWSPAPER
Best of American Travel...32
Fall Travel Insert & Online Insert...33
Louisiana Great Summer Getaways...34
Louisiana Newspaper Program...35
STS Newspaper Insert...36
DIGITAL
AAA Digital and Reputation Management...37
Compass Custom Digital Ad Campaign...38
Content Marketing Kit...39
Digital Advertising Analysis...40
Facebook Fan & Lead Generation Campaign...41
Louisiana Newspaper Websites...42
Madden’s Retargeting & Prospecting Display Campaign...43
Multi-Media Destination Campaign...44
Orbitz Worldwide...45
Outdoor Digital Campaign...46
Platefull.com...47
Rich Media Banner Ad Campaign...48
Southern Living Online Campaign...49
Travel Media Press Room...50
TripAdvisor...51
Weather Channel...52
* Also Note: Many of the Magazines, Newspapers, Directories & Guides and Trade Advertising
programs
haveOrder
an added
digital
component
Contract
or Insertion
and Ad value
Materials
are sent
directly to LTPA
1
magazine
AAA Southern Traveler
Coop Ad
TRAVEL
AAA Southern Traveler features articles on regional, national and
international travel opportunities. The South is often the focus of
travel articles and every issue has editorial on Louisiana. As the
official publication for AAA members in Arkansas, Louisiana, and
Mississippi, AAA Southern Traveler reaches an audience that travels
throughout the year. AAA, America’s premier travel organization,
serves more than 54 million members throughout North America.
Reader Profile:
Female Readership 65.1 %
HHI $69,300
Median Age 63
Reader Service:
Reader Service Card is included and the leads can
be retrieved online by the advertiser
Bonus:
Eventsanddestinations.com: Advertisers can have
their events, attractions, points of interest and a
downloadable brochure listed for 12 months.
Ad Specs
1/3 page ad - 2.25” w x 8.375” h
1/6 page ad - 2.25”w x 4”h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must
specify program and company name in the subject line.
Ad Representative • Stu Barash
stu@ajrmediagroup.com
Issue
March/April 2015 & 2016
May/June 2015 & 2016
September/October 2015
November/December 2015
Market/Circulation
LA, MS, AR / 290,000
Readership/667,000
LTPA Member Rate
January 2015 -June 2015
1/3 page $2558
1/6 page $1279
LTPA Member Rate
July 2015 -June 2016
1/3 page $2600
1/6 page $1300
Space & Materials Deadlines
March/April 2015 December 23, 2014
May/June 2015 Feb 5, 2015
September/October 2015 June 20, 2015
November/December 2015 - August 15, 2015
March/April 2016 December 23, 2015
May/June 2016 Feb 5, 2016
Contract or Insertion Order and Ad Materials are sent directly to LTPA
2
AAA Texas Journey
Coop Ad
TRAVEL
AAA Texas Journey covers travel, lifestyle, and automotive topics. In the travel
section, practical advice is mixed with stories on local, national, and international
destinations. The lifestyle sections feature interesting and entertaining places
to visit, as well as insurance and financial information, calendar listings and
profile of interesting locals. AAA, America’s premier travel organization,
serves more than 54 million members throughout North America.
Reader Profile:
Female Readership 51%
HHI $88,300
Median Age 52
Ad Specs
1/3 page ad - 2.25” w x 8.375” h
1/6 page ad - 2.25”w x 4”h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must
specify program and company name in the subject line.
Issue
March/April 2015 & 2016
May/June 2015 & 2016
September/October 2015
November/December 2015
Market/Circulation
TX Households / 1,000,000 +
Readership of 2,300,000
LTPA Member Rate
1/3 page $5,830
1/6 page $2,915
Space & Materials Deadlines
March/April 2015 Dec 23, 2014
May/June 2015 Feb 10, 2015
September/October 2015 June 20, 2015
November/December 2015 - August 20, 2015
March/April 2016 - Dec 23, 2015
May/June 2016 Feb 10, 2016
Ad Representative • Stu Barash
stu@ajrmediagroup.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
3
AARP, The Magazine
Coop Ad
LIFESTYLE
AARP The Magazine reaches the largest and most powerful demographic
segment in America. Distributed bi-monthly to 22 million households,
AARP The Magazine is the largest circulating publication in the nation
highlighting the unique and active lifestyles of the best boomers and
beyond. Every seven seconds someone turns 50 and AARP The
Magazine is their voice. Representing 43% of the population and 88%
of the growth over the next 10 years, the 50+ market controls more
than 75% of all discretionary income, making them the “sweet spot”
for all travel advertisers.
Added Value:
LTPA will receive one listing in Reader Service (reaching all 22 million
homes) within the issues advertised generating leads for LTPA & Partners
throughout the nation. The LTPA has been one of our top lead generators
generating over 5,006 leads in each issue!
LTPA and Partners will be placed under Select Destinations on AARP.org
with logo, URL, and copy for up to 3 months per issue advertised.
LTPA will be eligible as a Silver Sponsor for the 2015 and/or 2016 Media
Road Show hosting over 10,000 attendees each. This includes branded
signage with sponsor logo, clickable logo on AARP Media Road Show
website’s sponsor page, and the opportunity to have AARP distribute literature, products or coupons for the LTPA. This event is completely turn-key!
Ad Specs
1/2 page ad - 7.375” w x 4.125” h
1/4 page ad - 3.5875” w x 4” h
1/8 page ad - 3.5875” w x 2” h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
Issue
April/May 2015 & 2016
October/November 2015
Market/Circulation
TX 50-59 / 343,400
LTPA Member Rate
1/2 page $10,341
1/4 page $5,171
1/8 page $2,586
Space & Materials Deadlines
April/May 2015 January 25, 2015
October/November 2015 July 15, 2015
April/May 2016 January 20, 2016
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Ad Representative • Brittanie Buchanan Oleniczak
brittanie@carolorr.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
4
American Road Magazine
Coop Ad
TRAVEL
We’re taking the ultimate road trip, and we’d like to take you along.
Whether you burn rubber, or stop and smell the coffee, we’ll show you
what’s out there to help you plan your next adventure. AMERICAN ROAD
is your guide to the back roads—complete with breathtaking photography
and tales to make you laugh out loud.
Reader Profile:
Female Readership: 60%
Male Readership: 40%
Median Age: 50
Added Value:
• A free hyperlink in digital edition & online reader service card.
• Social Networking post monthly with coded hyperlink to
client’s website (via third-party Clickmeter.com).
• A 1/2 page ad buy qualifies for a FREE online 1-page PDF Itinerary
in a Louisiana section on Americanroadmagazine.com’s regional
itinerary page.
.
Ad Specs
1/2 page ad - 7.875”w x 4.25”h
1/4 page ad - 3.875” w x 4.25” h
1/8 page ad - 3.875” w x 2.125” h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Issue
Spring 2015 and 2016
Autumn 2015
Market/Circulation
National - 22,000
Readership 54,000 - 96,000
Spring 2015
LTPA Member Rate
1/2 page
$1500
1/4 page $750
1/8 page
$375
Autumn 2015-Spring 2016
LTPA Member Rate
1/2 page
$1590
1/4 page $797
1/8 page
$399
Space & Materials Deadlines
Spring 2015 January 20, 2015
Autumn 2015 July 20, 2015
Spring 2016 January 20, 2016
Ad Representative • Becky Repp
becky@americanroadmagazine.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
5
Birdwatching Magazine
Coop Ad
OUTDOOR
BirdWatching magazine is the premier publication dedicated to both the
serious and casual bird watcher. Our award winning bimonthly publication
combines birding articles that are intriguing, authoritative, amusing and
educational with stunning color photography that sets us apart from our
competitors.
Our subscribers tell us they read each issue from cover to cover.
BirdWatching delivers an effective advertising market boasting a largely
professional, high-income readership that relies on the magazine for bird
information, tips, and inspirational photography. Our readers use the
magazine to plan their next birding adventure, and to make decisions
on their next optics and bird related product purchase.
Reader Profile:
Female Readership: 54%
Male Readership: 46%
Median Age: 60
Added Value:
• 3 months banner ads for each participant with reporting,
728x90 on Birdwatching website
• Ad position within the first 15 pages of the magazine
Ad Specs
1/3 page ad - 2.35”w x 8.5”h
1/6 page ad - 2.35” w x 4.125” h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Issue
March/April 2015 & 2016
September/October 2015
Market/Circulation
National/ 30,000
LTPA Member Rate
1/3 page $1,300
1/6 page $680
Space & Materials Deadlines
April 2015 December 20, 2014
October 2015 July 1, 2015
April 2016 December 20, 2015
Ad Representative • Jordan Desrosier
jdesrosier@madavor.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
6
Bridal Guide
Coop Ad
LIFESTYLE
Bridal Guide offers our brides-to-be practical advice, unique solutions and
absolute inspiration to assist them in selecting that memorable honeymoon
spot or that perfect destination wedding, through our highly acclaimed print
magazine.
Added Value:
• Exposure in the Southeast Regional edition in Nov/Dec 2015
and May/June 2015 & 2016 Issues – 4 issues for one investment
• National Reader service, web guide and Reply Card listings in
Sept/Oct & Nov/Dec 2015 and March/April & May/June 2015
& 2016 issues
• Inclusion in 2 section email blasts to 25,000 opt-in brides
• Reader service listing on bridalguide.com for 8 months
• Web link on bridalguide.com for 8 months
Ad Specs
1/2 page ad - 7.25”w x 4”h 1/4 page ad - 3.5” w x 4” h
1/8 page ad - 3.5” w x 1.875” h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Issue
March/April 2015 National- plus bonus exposure in
the May/June SE region
Sept/Oct 2015 National- plus bonus exposure
in the Nov/Dec SE region
Mar/Apr 2016 National- plus bonus exposure
in the May/June SE region
Market/Circulation
145,000- National
Mar/April 2015 &
Sept/Oct 2015 issue
LTPA Member Rate
1/2 page $6823
1/4 page $3412
1/8 page $1706
Mar/April 2016 issue
LTPA Member Rate
1/2 page $8350
1/4 page $4175
1/8 page $2088
Space & Materials Deadlines
March/April 2015 November 1, 2014
Sept/Oct 2015 April 20, 2015
Mar/April 2016 October 20, 2015
Ad Representative • Pam Fox
pfox@navigate-media.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
7
Cooking Light
Individual Travel Directory Ads
CULINARY
With Cooking Light, good food does much more than fill the plate; it fills a
good life with limitless possibilities. We give you the know-how to prepare
and share what you love with who you love, so you can nourish everyone,
inside and out. With fresh ideas and a flavor all our own, Cooking Light
makes life healthy, joyful and delicious. Cooking Light also wets the
appetite for travel, near and far. Showcase the culinary highlights of
your destination to our travel-savvy readers.
Cooking Light takes us on an exhilarating journey exploring new cultures
and cuisines. Along the way, editors will spotlight local chefs, restaurants,
artisans, hotels, shopping spas, or fitness attractions. Your brand can
reach our travel-hungry consumers whenever and wherever they engage
with our delicious travel content- whether in print, online, on mobile, or on
social platforms.
Added Value:
• Each Participant receives 1 month Sights & Bites directory listing
and an online Sights & Bites lead generation for 3 months
Ad Specs
1/3 page: Trim: 5”x 5.125”
Bleed: 5.25” x 5.375”
1/6 page: Trim: 2.625” x 5.125”
Bleed: 2.875” x 5.375”
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Issue
April 2015 & 2016
September 2015
Market/Circulation
Southeast Regional Buy/
600,000
LTPA Member Rate
1/3 page $10,812
1/6 page $5,406
Space & Materials Deadlines
April 2015 January 1, 2015
September 2015 June 1, 2015
April 2016 January 1, 2016
Ad Representative • Dawn Bar
dawn_bar@timeinc.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
8
edible
Coop Ad
CULINARY
edible offers LTPA the opportunity to be part of a movement.
In the twelve years since the title’s inception, food awareness, farm-to-table culture and eating locally has become
the framework for a lifestyle. What started as a few editions
in key regions throughout the country has grown into nearly
80 editions strong – all mostly through the largest downturn
in the economy since the Great Depression AND when
many are saying “But isn’t print dead?” even more are
saying “But not when it comes to edible.”
Added Value:
• Participants receive banner ads, an e-newsletter and a
dedicated email blast promotion
Ad Specs
1/2 page ad - 7.875”w x 4.125”h
1/4 page ad - 3.875” w x 4.375” h
1/8 page ad - 3.875” w x 2.125” h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Issue
Spring 2015 & 2016
Fall 2015
Market/Circulation
Regional - Austin, Dallas+Ft.
Worth, Manhattan, New Orleans, Chicago, Atlanta, Memphis and San Antonio/ 227,000
LTPA Member Rate
1/2 page $13,400
1/4 page $6,720
1/8 page $3,360
Space & Materials Deadlines
Spring 2015 January 1, 2015
Fall 2015 July 10, 2015
Spring 2016 December 20, 2015
Ad Representative • Tina Paul
tina@ediblebrooklyn.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
9
Family Circle
Coop Ad
WOMEN
Family Circle celebrates today’s families and champions the women at its
center. Every page provides smart, practical solutions to help moms raise
happy healthy families. With a particular emphasis on the concerns and
issues faced by the mothers of tweens and teens, Family Circle fills a void as
the only family service magazine.
Reader Profile:
Female 89%
Male 11%
Median Age 52
Issue
May 2015 & 2016
Market/Circulation
Texas - 265,800
Added Value
In book and online national reader service listing
Ad Specs
1/2 page ad - 7.375”w x 4.125”h
1/4 page ad - 3.625” w x 4.125” h
1/8 page ad - 3.625” w x 2” h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
May 2015
LTPA Member Rate
1/2 page $9905
1/4 page $4953
1/8 page $2477
May 2016
LTPA Member Rate
1/2 page $9,960
1/4 page $4,980
1/8 page $2,490
Space & Materials Deadlines
May 2015 February 3, 2015
May 2016 February 2, 2016
Ad Representative • Beth West
beth.west@meredith.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
10
Food & Travel Magazine
Coop Ad
CULINARY & TRAVEL
With a focus on the destinations, the food and the chefs, Food & Travel
Magazine brings together culture, cuisine, and the people to give life to a
beautiful travel experience for the readers as well as the advertising partners.
We touch every season to highlight the best from Spring, Summer, Fall, and
Winter. Our content shares experiences that reveal a true sense of place—
turning adventure vacations, family trips, and weekend getaways into transformative journeys.
Issue
Quarterly Issues:
April-June 2015
July-Sept 2015
Oct-Dec 2015
Added Value
• 2 full pages of editorial per issue for full page buy.
• Digital package includes:
Advertised issues will be available for purchase on Zinio.com
(world’s largest newsstand with 3.5 million customers) also Readly.com
• Ads and editorial will appear on all of Food & Travel’s digital and
online campaigns. i.e. Amazon, Google Play, iTunes etc. Digital is
interactive so it would provide link to be in the ad and editorial.
Ad Specs
1/2 page ad - 7.25”w x 4.25”h
1/4 page ad - 3.5” w x 4.125” h
1/8 page ad - 3.5” w x 2” h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
Market/Circulation
National - 750,000
May 2015
LTPA Member Rate
1/2 page $3,900
1/4 page $1,950
1/8 page $975
Space & Materials Deadlines
April - June 2015 February 1,2015
July - Sept 2015 April 1, 2015
Oct- Dec 2015 July 1, 2015
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Ad Representative • JR Prevatt
jrprevatt@zalasinpublishing.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
11
Food Network Magazine
Coop Ad
CULINARY
Together, Food Network Magazine and LTPA will tap into our passionate
engaged audience to align our brands for an exclusive, intimate look at the
best Louisiana has to offer! Food Network Magazine is pleased to offer LTPA
a series of Single sheet inserts that will bring to life the culture, arts, history
and cuisine of each partner—ultimately enticing readers to book travel to
the different LA destinations.
Issue
April 2015
October 2015
April 2016
Added Value
• Each Participant receives one month lead generation listing
in-book and 2 month listing online.
• Each participant also has the choice of 1 tweet through our twitter
feed AND 2 month posting of a video to our foodnetmag.com site.
Ad Specs
1/2 page ad - 8.5”w x 4.25”h
1/4 page ad - 4.125” w x 4.25” h
1/8 page ad - 4.125” w x 2” h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Market/Circulation
Alabama, Florida, Texas,
Mississippi, Louisiana/ 227,200
April 2015
LTPA Member Rate
1/2 page $14,250
1/4 page $7,125
1/8 page $3,563
October 2015 & April 2016
LTPA Member Rate
1/2 page $15,570
1/4 page $7,785
1/8 page $3,893
Space & Materials Deadlines
April 2015 December 15, 2014
Oct 2015 June 20, 2015
April 2016 December 15, 2015
Ad Representative • Jennifer Walker
Jennifer@theingersollcompany.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
12
Garden and Gun
Coop Ad
LIFESTYLE
Garden & Gun is the only magazine that combines the sporting life with
the arts, culture and cuisine shaping each destination. G&G uncovers
Southern and Caribbean adventures, hotels and resorts – the exploring,
the connecting with the surroundings, the traditions and culture, the whole
experience – for discriminating travelers
Reader Profile:
Women 50%
Male 50%
Median Age 48
Issue
February/March 2015
October/November 2015
February/March 2016
Added Value
• One Run of Site banner (728x90) for each partner for 2 months
on gardenandgun.com
• 2 Months for each partner- Live the Life online
Ad Specs
1/2 page ad - 8.5”w x 4.5”h
1/4 page ad - 4.125” w x 4.25”h
1/8 page ad - 4.125” w x 2”h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Market/Circulation
National/325,000
February/March 2015
& October/November 2015
LTPA Member Rate
1/2 page $13,418
1/4 page $6,709
1/8 page $3,354
February/March 2016
LTPA Member Rate
1/2 page $14,490
1/4 page $7,245
1/8 page $3,623
Space & Materials Deadlines
February/March 2015 November 1, 2014
October/November 2015 July 7, 2015
February/March 2016 November 1, 2015
Ad Representative • Michael Stafford
Michael@lewisstafford.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
13
Hearst Women’s Travel Group
Coop Ad
WOMEN
LIFESTYLE
The Hearst Women’s Travel Group (Country Living, Good
Housekeeping and Woman’s Day) combines three iconic lifestyle
brands into a powerhouse partnership. With nearly 50 million
readers, the group delivers unparalleled reach via in-magazine,
online, social, and experiential brand extensions.
Ad placed in the Travel Section within Woman’s Day,
Good Housekeeping
and Country Living.
Issue
October 2015
Added Value
Featured Destination:
• In-Magazine: Listing to run in alignment with three insertions
• Online: 12 months
Facebook Promotional Tout:
• In-Magazine: One tout to run on all three brands Facebook pages
• Online: One Month
Sweepstakes:
• In-Magazine: One sweepstakes, within all three magazines**
• Prize provided by Louisiana, sweeps hosted and fulfilled by HWTG
•Online: Two months
**Available on a first-come, first served basis with a travel
issue month
Ad Specs
1/2 page ad - 7”w x 4.1875”h
1/4 page ad - 3.375” w x 4”h
1/8 page ad - 3.375” w x 1.875”h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
Market/Circulation
Regional - AL, FL, GA, LA, MS,
NC, SC, TN, TX/ 2,111,500
Country Living 380,500
Good Housekeeping - 1,019,000
Woman’s Day 712,000
LTPA Member Rate
1/2 page $27,744
1/4 page $13,872
1/8 page $6,936
Space & Materials Deadlines
June 20, 2015
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Ad Representative • Barbara Crittenden
barbara@theingersollcompany.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
14
Hoffman Media Power Buy
Individual Ad
WOMEN
LIFESTYLE
EPICUREAN
Hoffman Media’s portfolio of women’s lifestyle and epicurean publications delivers
an audience of over 900,000 affluent travelers and culinary adventurers. The
Hoffman Media Power Buy allows you to reach this active audience of travelers
through our publications Cooking with Paula Deen, Taste of the South, Southern
Lady, Louisiana Cookin’, Victoria and TeaTime. Your ad message with be strengthened with a digital campaign including a custom travel newsletter and online
banner ads placed on each publication’s website. The travel newsletter opportunity
will be customized around each participating Louisiana destination and will be
sent to our database of 850,000 newsletter subscribers who are highly responsive
to newsletter campaigns, historically producing an average open rate of 15%-20%
for each publication. Online banner ads will be placed on each publication’s
website for the duration of their print campaign exposure.
Added Value
• LTPA email newsletter reaching 850,000
• Each participant gets their banner ad on all 6 publications’
websites= 198,000 monthly unique visitors. Specs: 300x250
or 160x600
Ad Specs
1/4 page - 3.375w” x 4.625h”
1/6 page - 2.1875w” x 4.625h”
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Issue
Spring (May/June issues)
2015 & 2016
Fall (Nov/Dec issues) 2015
Market/Circulation
National-905,000
LTPA Member Rate
1/4 page $9774
1/6 page $6520
Space & Materials Deadlines
May/June 2015 February 4, 2015
November/December 2015 - August 5, 2015
May/June 2016 February 4, 2016
Ad Representative • Barrett Miller
bmiller@hoffmanmedia.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
15
The Local Palate
CULINARY
TRAVEL
SOUTHERN HERITAGE
Coop Ad
Food is intrinsically connected to life in the South. It is through creating,
eating, and sharing food that pleasure is evoked, connections forged, context is learned and history is created. Across Southern states, individual
interpretations of food are as varied and compelling as the people who live
in our unique cities and towns. Yet the importance of food in enriching our
lives, our culture and ourselves is a concept that is usually understood.
In The Local Palate, evolving trends are complemented by traditions. We
celebrate people, reveal processes, share recipes, and most of all indulge
in our love for food and the culinary experience. The South is known for
hospitality, so sit back, relax and allow us to serve you the best offerings of
our region.
Reader Profile:
Female: 68%
Male: 32%
Median Age: 32-55
Added Value
• The Local Palate will run a banner ad for 2 months for each
participating LTPA partner who advertises.
Ad Specs
1/2 page ad - 8.125”w x 4.125”h
1/4 page ad - 4” w x 4.125” h
1/8 page ad - 4” w x 2” h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Issue
March 2015 & 2016
September 2015
Market/Circulation
National / Est. 140,000
March 2015
LTPA Member Rate
1/2 page $3,090
1/4 page $1,545
1/8 page $773
September 2015 &
March 2016
LTPA Member Rate
1/2 page $3,660
1/4 page $1,830
1/8 page $915
Space & Materials Deadlines
Ad Representative • Joe Spector • Neal DiPentino
jjspector@gmail.com • neal@thelocalpalate.com
Mar 2015
- December 10, 2014
September 2015 July 1, 2015
March 2016 December 15, 2015
Contract or Insertion Order and Ad Materials are sent directly to LTPA
16
Louisiana Cookin’
Individual Ad
CULINARY
Louisiana Cookin’ is the only national publication devoted to true
connoisseurs of Louisiana’s unique culture, cuisine, and travel destinations.
Our mission is to provide our readers with the insider’s guide to the best
Louisiana foods, restaurants, culinary stops, and travel destinations throughout
our 64 parishes. Each issue is full of specialty Cajun and Creole products,
menu ideas, how-tos, and tips from amateur cooks and professional chefs
alike. Louisiana Cookin’ offers readers a glimpse into the ways of life of the
unique individuals that give Louisiana a culture unto itself—and second to none
when the subject is food.
Reader Profile:
Female: 76%
Male: 24%
Median Age: 51 years
Added Value:
• Web Enabled Ads
Run a Full-Page Ad, and automatically receive Web-Enabled
ad on digital editions of magazine. Integrate up to 5 hyper
links in ad, which send readers to landing page(s) of
advertiser’s choice when clicked.
• Event/Festival listing on “Around Louisiana” column in
Louisiana Cookin’s weekly e-newsletter. The e-newsletter is
sent out to over 29,000 subscribers every Friday, and is
promoted on Facebook and Twitter.
Ad Specs
Full page non-bleed6.875” X 9.375”
Full page bleed
8.125” X 10.75”
2/3 page 4.5” X 9.375”
1/2 page 6.875” X 4.625”
1/3 page (sq)
4.5” X 4.625”
1/3 page (V) 2.1875” X 9.375”
1/4 page 3.375” X 4.625”
1/6 page (V) 2.1875” X 4.625”
CMYK ad saved as a press quality PDF
Issue
Bi-Monthly
January/ February 2015 & 2016
March/April 2015 & 2016
May/June 2015 & 2016
July/August 2015
September/October 2015
November/December 2015
Market/Circulation
National/50,000
LTPA Member Rate
Full page $3180
2/3 page $2450
1/2 page $1850
1/3 page $1320
1/4 page $975
1/6 page $610
Space & Materials Deadlines
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must
specify program and company name in the subject line.
January/ February 2015-November 1, 2014
March/April 2015- December 15, 2014
May/June 2015-February 15, 2015
July/August 2015- April 15, 2015
September/October 2015- June 2, 2015
November/December 2015- August 15, 2015
January/February 2016- November 1, 2015
March/April 2016- December 15, 2015
May/June 2016- February 15, 2016
Ad Representative • Barrett Miller
bmiller@louisianacookin.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
17
Louisiana Kitchen
Individual Ad
CULINARY
Louisiana Kitchen & Culture is an award-winning high quality print publication
from Our Kitchen & Culture, LLC, a Louisiana-based publishing company owned
by Susan Ford and James Capparell. Published on a bi-monthly schedule, it provides an informed, intelligent guide into Louisiana’s unique culinary culture and
heritage, and the many nationalities, ethnicities, and traditions that came together
over centuries to shape the state’s cuisine into what it is today. By immersing itself
in local communities, and building a network of local contributors, Louisiana
Kitchen & Culture provides an insider’s guide to the authentic experiences today’s
cultural and culinary travelers seek, and the recipes they’ll need to recreate the
experience at home for friends and family.
Added Value:
For 3x and higher frequency:
• Online lead generation for advertisers
• Enhanced events listings on website and email newsletter
for advertisers
• Bonus space on website and newsletters, depending on
frequency levels and size of ads.
Ad Specs
Trim size: 8 x 10.875; live area .25 in from trim;
SpaceBleedNon-Bleed
Full Page
8.25 x 11.125
7 x 10
2/3 Vertical 4.625 x 10
1/2 Vertical
3.5 x 10
1/2 Horizontal
7 x 4.875
1/2 Spread
15 x 4.875
1/2 Jr. 4.625 x 7
1/3 Vertical 2.25 x 10
1/3 Square 4.625 x 4.875
1/4 Vertical
3.5 x 4.875
1/6 Vertical 2.25 x 4.875
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must
specify program and company name in the subject line.
Ad Representative • Susan Ford
susan@kitchenandculture.com
Issue
Bi-monthly
Jan/Feb 2015 & 2016
Mar/April 2015 & 2016
May/June 2015 & 2016
July/August 2015
Sept/Oct 2015
Nov/Dec 2015
Market/Circulation
50,000
LTPA Member Rate 1x
3x
Full Page$3,400$2,720
2/3 Page$2,380$1,904
1/2 Jr.$2,210$1,768
1/2 $2,040$1,632
1/2 Spread$3,672$2,938
1/3 $1,360$1,088
1/4 $1,122$898
1/6 $680$544
Travel & Events
Full Page$2,700$2,160
1/2 Page $1,620
$1,296
1/4 Page $891
$713
1/8 Page $540
$432
Space & Materials Deadlines
Jan/Feb 2015: Nov 9, 2014
Mar/Apr 2015: Jan 10, 2015
May/Jun 2015: March 13, 2015
July/Aug 2015: May 10, 2015
Sept/Oct 2015: July 20, 2015
Nov/Dec 2015: Sept. 5, 2015
Jan/Feb 2016: Nov 9, 2015
Mar/Apr 2016: Jan 10, 2016
May/Jun 2016: March 13, 2016
Contract or Insertion Order and Ad Materials are sent directly to LTPA
18
Martha Stewart Living
Coop Ad
LIFESTYLE
According to Media Research Institute, women make 90% of all travel decisions, and Ad Ink Network provides advertisers a way to reach women who
are the primary decision makers regarding their families travel choices and
who also read Martha Stewart Living. Also according to MRI, over 1.21
million Martha Stewart Living readers are women who’ve taken 4+
domestic trips in the last 12 months. This represents over one in nine
(11.4%) of readers, more than double the U.S. average (5.1%).
Reader Profile:
Women: 88.9%
Median age: 49
Issue
June 2015- The Food Issue
October 2015
May 2016
Added Value
• Each Participant gets an online listing
Ad Specs
1/2 page ad - 8.25”w x 4.125”h
1/4 page ad - 4” w x 4.125” h
1/8 page ad - 4” w x 2” h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Market/Circulation
Southeast Regional AL,AR,FL,GA,LA,MS,SC,TN,TX/
250,933
LTPA Member Rate
1/2 page $13,690
1/4 page $6845
1/8 page $3423
Space & Materials Deadlines
June 2015 February 20, 2015
October 2015 June 20, 2015
May 2016 January 20, 2016
Ad Representative • Randy Reagor
reagor@bellsouth.net
Contract or Insertion Order and Ad Materials are sent directly to LTPA
19
Midwest Living *Out & About Chicago
Coop Ad
LIFESTYLE
Like a close friend, Midwest Living is a trusted guide showcasing hidden treasures throughout the region and beyond. Life is richer in the Midwest because
consumers have the means and desire to indulge in an active, on-the-go
lifestyle. In fact, Midwesterners have among the highest discretionary incomes
of any region in the country. How do you reach these powerful consumers?
Through Midwest Living. Midwest Living readers are enthusiastic travelers
actively seeking out new destinations, events and activities. Almost 4 million
readers turn to every issue of Midwest Living for the most up-to-date travel
information, and use the magazine as an indispensable travel resource to
plan their next getaway.
Reader Profile:
Female 75%
Male 25%
Median Age 50
Issue
September/October 2015
Market/Circulation
Added Value:
• Reader service both in-book and online for six issues
WI, IL, MI, IN / 340,000
Ad Specs
1/2 page ad - 7.375”w x 4.125”h
1/4 page ad - 3.625” w x 4.125” h
1/8 page ad - 3.625” w x 2” h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
LTPA Member Rate
1/2 page $7800
1/4 page $3900
1/8 page $1950
Space & Materials Deadlines
June 10, 2015
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Ad Representative • Beth West
beth.west@meredith.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
20
Multiple Magazine Insert
Family Travel Planner Coop Ad
LIFESTYLE/WOMEN
Better Homes & Gardens, Family Circle, Family Fun and MORE.
The most popular multiple magazine and online program ever created in the
twenty-nine year history of Compass Media. One powerful multiple page insert
runs simultaneously in four family oriented publications, targeted regional subscriber circulation, great family demographic. Each advertiser will be entitled to
an additional digital ad and up to 400 word feature article on www.VisitSouth.
com Family channel.
Reader Profile:
Majority Female readership
Median Age 50
Added Value:
• Up to 400 word article on VisitSouth.com/Family
• ADDITIONAL advertorial content including up to 400 words, photo
or image and website link in downloadable Visit South Family
Travel Planner digital guide
• Weekly reader service leads
Ad Specs
1/2 page ad - 6.5”w x 4”h
1/4 page ad - 3.1675” w x 3.75” h
1/8 page ad - 3.1675” w x 1.875” h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Issue
February 2015 & 2016
Market/Circulation
AL, FL, GA, LA, MS, OH, TN, TX
Total Circulation- 1,005,261
Family Circle -379,061
MORE -136,200
Family Fun -200,000
Better Homes & Garden -290,000
Feb 2015
LTPA Member Rate
1/2 page $32,749
1/4 page $16,374
1/8 page $8,187
Feb 2016
LTPA Member Rate
1/2 page $33,300
1/4 page $16,650
1/8 page $8,325
Space & Materials Deadlines
February 2015 October 10, 2014
February 2016 October 10, 2015
Ad Representative • Joe Palvado
jpalvado@compassbiz.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
21
O, The Oprah Magazine
Individual Ads
LIFESTYLE
O, The Oprah Magazine is a circulation leader among the women’s lifestyle
category with over 2.41MM subscribers which is an all time high for subscribers,
a 3.7% increase year over year.
The average Oprah reader spends 46 minutes per session reading Oprah
and will engage with each issue for more than 3 days. O readers spend 16.1
billion on travel annually, more that the readers of Conde Nast Traveler, Travel
& Leisure or National Geographic Traveler, making it a lucrative investment
for travel advertisers.
Reader Profile:
Female 86%
Median age: 49.9
Average HHI: $66,928
Added Value:
• Lead Generation- 2,500-3,500 estimated leads per participant
• Search Engine Marketing-dependent on final program
participation
• eZines sent to 25,000 VacationFun.com subscribers
• eBlasts sent to 25,000 Vacationfun.com subscribers
• Sweepstakes management
• Reader Service
Ad Specs
1/8 page ad - 1.75”w x 4”h
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Issue
May 2015 issue:
Adventurous Getaways
October 2015 issue:
Girlfriend Getaways
Market/Circulation
Midwest Region: TX, LA, MS, AL,
OK, AR, TN, KY, OH, IL, MO, KS,
NE, IA, IN, SD, ND, MN, WI, MI
Circulation- 640,000
LTPA Member Rate
1/8 page- $7,400
Space & Materials Deadlines
May 2015 January 10, 2015
October 2015 August 1, 2015
Ad Representative • Danah Heye
dheye@maddenmedia.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
22
Offbeat Magazine Festival Insert
Coop Ad
CULTURE/MUSIC
OffBeat is a 25+-year-old New Orleans-based magazine focusing on New
Orleans and Louisiana music and culture. It is printed on glossy 4-color paper
and it concentrates coverage on homegrown musicians, artists and food, and
also focuses on festivals throughout the state. It is respected worldwide as the
best source of information on Louisiana music, festivals and culture.
Reader Profile:
Female: 49%
Male: 51%
Median Age: 29
Issue
Spring (March) 2015 & 2016
Fall (September) 2015
Added Value:
• Stitched into OffBeat issue, 45,000 copies. Mention of Festival
Guide included on OffBeat cover.
• Festival guide will be posted on OffBeat.com for six months with
links to festivals and advertisers.
• Rectangle ad for LTPA Festival Guide included on OffBeat.com
for six months (Value of this alone is $3,900).
Ad Specs
Contact Tiffany Schultz at tschultz@ltpa.org
Market/Circulation
National - 45,000
Website reaches 80,000 unique
visitors per month.
LTPA Member Rate
1/2 page $1,000
1/4 page $500
1/8 page $250
Space & Materials Deadlines
March 2015 February 1, 2015
September 2015 August 1, 2015
March 2016 February 1, 2016
Ad Representative • Jan Ramsey
janramsey@offbeat.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
23
Outdoor Life
Coop Ad
OUTDOOR
Outdoor Life is the go-to magazine for sportsmen who want to improve their hunting
and fishing skills. Each issue is loaded with tips, new product information and adventure stories from the wild to provide readers with everything they need to know to take
full advantage of their time spent in the great outdoors.
Reader Profile:
Issue
March 2015 & 2016
October 2015
Male: 81%
Median Age: 44
Market/Circulation
168,463- TX, MS, AR, AL, TN,
OK, MO, KS, KY, IL & NE
Added Value:
• LTPA.com listing in six OL.com eNewsletters
Ad Specs
1/2 page ad - 7.375”w x 4.125” h
1/4 page ad - 3.625”w x 4.125” h
1/8 page ad - 3.625”w x 2” h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
March 2015 Rates
LTPA Member Rate
1/2 page $6,560
1/4 page $3,280
1/8 page $1640
October 2015 &
March 2016 Rates
LTPA Member Rate
1/2 page $6,757
1/4 page $3,379
1/8 page $1,690
Space & Materials Deadlines
March 2015 December 15, 2014
October 2015 July 20, 2015
March 2016 December 15, 2015
Ad Representative • Katie Logan
katie.logan@bonniercorp.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
24
Southern Living
Coop Ad
LIFESTYLE
Southern Living. Your neighbors are reading it. Millions of Americans,
across the South and across the United States are reading it to learn the best
places to visit, the best things to do and the best places to stay. No other
magazine tells as many Americans about Louisiana as Southern Living. With
the LTPA member co-op you can tell them about your destination.
Reader Profile:
Female : 78%
Male : 22%
Median Age : 52
Issue
May 2015 & 2016
Market/Circulation
Added Value:
• Full circulation (2,800,000) reader response listing for each
participant in the issue carrying their advertisement.
• Reader response listing on southernlivingvacations.com for a
30-day cycle concurrent with issue date of issue carrying
advertisement.
• Bonus Advertising Exposure in Dedicated Travel Newsletter
which is sent to many opt-in travel enthusiasts. Each co-op
partner will receive an image or logo, copy and click-thru URL.
Ad Specs
1/2 page ad - 7.75”w x 4.125” h
1/4 page ad - 3.75”w x 4.125” h
1/8 page ad - 3.75”w x 2” h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
Southeast edition/ 622,000
LTPA Member Rate
1/2 page $12,717
1/4 page $6,359
1/8 page $3,180
Space & Materials Deadlines
May 2015 February 9, 2015
May 2016 February 9, 2016
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Ad Representative • Jenny Hedges
jenny_hedges@timeinc.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
25
Southern Living
Individual Travel Directory Ads
LIFESTYLE
There is no magazine in America that Southerners rely upon and
trust as much as they rely upon and trust Southern Living. There is
no magazine in America that tells as many people as many stories
about Louisiana destinations and attractions as Southern Living.
With the arrival of each issue, millions of Southern Living readers turn
to our travel pages to find the best places to visit in the South. With
our 1/6-page four-color travel directory advertisement you have the
opportunity to tell them about you.
Reader Profile:
Female: 78%
Male: 22%
Median Age: 52
Added Value:
• Full circulation (2,800,000) reader response listing for each
participant in the issue carrying their advertisement.
• Reader response listing on southernlivingvacations.com for a
30-day cycle concurrent with issue date of issue carrying
advertisement.
Ad Specs
1/6 page - 2.25”w x 4”h
saved as a high resolution PDF
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must
specify program and company name in the subject line.
Issue
Monthly:
January 2015-June 2016
Market/Circulation
Southeast edition / 622,000
LTPA Member Rate
1/6 formatted ad $4482
Space & Materials Deadlines
January 2015: Oct 15, 2014
February 2015: Nov 15, 2014
March 2015: Dec 15, 2014
April 2015: Jan 15, 2015
May 2015: Feb 15, 2015
June 2015: Mar 15, 2015
July 2015 : April 15, 2015
August 2015: May 15, 2015
September 2015: June 15, 2015
October 2015: July 15, 2015
November 2015: August 15, 2015
December 2015: Sept. 15, 2015
January 2016: October 15, 2015
February 2016: November 15, 2015
March 2016: December 15, 2015
April 2016: January 15, 2016
May 2016: February 15, 2016
June 2016 ; March 15, 2016
Ad Representative • Jenny Hedges
jenny_hedges@timeinc.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
26
Taste of the South
Coop Ad
CULINARY
EPICUREAN
Taste of the South is a bi-monthly magazine that celebrates the heritage of
Southern cuisine and highlights its rising contemporary food scene. Each
issue features over 50 recipes, Southern chef and restaurant reviews as well
as the South’s most unique culinary destinations.
Reader profile:
Women: 89%
Male: 11%
Average Age: 51 years
Issue
March/April 2015 & 2016
September/October 2015
Market/Circulation
Added Value:
• Editorial feature commensurate with ad size placed and online
promotional listing with web link to help drive traffic to
advertiser website.
• The LTPA Advertorial will be featured in a flipbook format on
the Taste of the South website.
Ad Specs
1/2 page ad - 7.25”w x 4.25”h
1/4 page ad - 3.625”w x 4.25”h
1/8 page ad - 3.625”w x 2”h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
National / 100,000
LTPA Member Rate
1/2 page $2500
1/4 page $1250
1/8 page $625
Space & Materials Deadlines
March/April 2015 December 10, 2014
September/October 2015 June 5, 2015
March/April 2016 December 10, 2015
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Ad Representative • Barrett Miller
bmiller@hoffmannmedia.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
27
Texas Monthly
Coop Ad
GENERAL INTEREST
Since 1973, TEXAS MONTHLY has chronicled life in contemporary Texas, reporting on vital issues such as politics, the environment, industry, and education. As
a leisure guide, TEXAS MONTHLY continues to be the indispensable authority on
the Texas scene, covering music, the arts, travel, restaurants, museums, and
cultural events with its insightful recommendations.
With a total readership of more than 2.5 million, TEXAS MONTHLY delivers the
state’s largest and most affluent print audience.
Texas is the number one feeder market into Louisiana. More than 40% of outof-state visitors to Louisiana come from Texas and 26% of TEXAS MONTHLY
subscribers on vacation visited in the past 12 months.
Reader Profile:
Female: 48%
Male: 52%
Median Age: 51
Issue
April 2015 & 2016
October 2015
Added Value:
• Year round reader response card listings within all travel planners
for all participating members; currently scheduled for March, April,
May, August, October and Nov issues. All leads generated will be
forwarded.
• Event listing on the promotional page of texasmonthly.com; 30 day
event listing including 30 words of copy, phone and URL.
Market/Circulation
300,945 total circulation
LTPA Member Rate
1/2 page $9,425
1/4 page $4,712
Ad Specs
1/2 page ad - 6.75”w x 3.825”h
1/4 page ad - 3.25” w x 3.825” h
1/8 page ad - 3.25” w x 1.825” h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
1/8 page $2,356
Space & Materials Deadlines
April 2015 February 15, 2015
October 2015 August 15, 2015
April 2016 February 15, 2016
Ad Representative • Sunday Leek
sleek@texasmonthly.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
28
Texas Monthly
Individual Formatted Travel Ad
GENERAL INTEREST
Since 1973, TEXAS MONTHLY has chronicled life in contemporary Texas, reporting on vital issues such as politics, the environment, industry, and education. As
a leisure guide, TEXAS MONTHLY continues to be the indispensable authority on
the Texas scene, covering music, the arts, travel, restaurants, museums, and
cultural events with its insightful recommendations.
With a total readership of more than 2.5 million, TEXAS MONTHLY delivers the
state’s largest and most affluent print audience.
Texas is the number one feeder market into Louisiana. More than 40% of outof-state visitors to Louisiana come from Texas and 26% of TEXAS MONTHLY
subscribers on vacation visited in the past 12 months.
Reader Profile:
Female: 48%
Male: 52%
Median Age: 51
Issue
Monthly
January 2015- June 2016
Added Value:
• Year round reader response card listings within all travel planners
for all participating members; currently scheduled for March, April,
May, August, October and Nov issues. All leads generated will be
forwarded.
• Event listing on the promotional page of texasmonthly.com; 30 day
event listing including 30 words of copy, phone and URL.
Market/Circulation
300,945 total circulation
LTPA Member Rate
1/3 formatted ad $5370
1/6 formatted ad $2700
Space & Materials Deadlines
Ad Specs
1/3 page V - 2.25 x 9.625
1/3 page H - 4.625 x 4.75
1/6 page V - 2.25 x 4.75
1/6 page H - 4.625 x 2.25
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Ad Representative • Sunday Leek
sleek@texasmonthly.com
January 2015: Nov 15, 2014
February 2015: Dec 15, 2014
March 2015: Jan 15, 2015
April 2015: Feb 15, 2015
May 2015: Mar 15, 2015
June 2015: Apr 15, 2015
July 2015: May 15, 2015
August 2015: June 15, 2015
September 2015: July 15, 2015
October 2015: August 15, 2015
November 2015: Sept. 15, 2015
December 2015: October 15, 2015
January 2016: November 15, 2015
February 2016: December 15, 2015
March 2016: January 15, 2016
April 2016: February 15, 2016
May 2016: March 15, 2016
June 2016: April 15, 2016
Contract or Insertion Order and Ad Materials are sent directly to LTPA
29
Travel 50 & Beyond
Individual Ad
TRAVEL
People who are 50 and older take 80% of all the vacations in this country. Compared
to younger vacationers, they travel more frequently and tend to take longer vacations. Travel 50 and Beyond is the only national travel magazine conceived and
designed specifically for this group. The mission of Travel 50 & Beyond is to inform
the reader who demands quality, value and enriching experiences.
Reader Profile:
Female - 59%
HHI $101,000
Average # of trips in past 12 months: 3.8
Reader Service:
Reader Service is included and leads will be sent directly to the
advertiser.
Added Value:
Plan A Vacation Planning Guide ad in addition to the on-page and
online reader service bonus (30 words of copy and 4C image)
Value: $1,180.00
Ad Specs
1/2 page ad - 7”w x 5”h
1/3 page ad - 4.625” w x 4.875” h
1/6 page ad - 2.25” w x 4.875” h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Issue
Winter 2015 & 2016
Spring 2015 & 2016
Summer 2015 & 2016
Fall 2015
Market/Circulation
National / 115,000 + Readership 276,000
Winter 2015-Summer 2015
LTPA Member Rate
1/2 page $4000
1/3 page $2800
1/6 page $1650
Fall 2015-Summer 2016
LTPA Member Rate
1/2 page $4085
1/3 page $2800
1/6 page $1680
Space & Materials Deadlines
Winter 2015 - Nov 8, 2014
Spring 2015 - Jan 9, 2015
Summer 2015 - Mar 7, 2015
Fall 2015 - July 10, 2015
Winter 2016 - Nov 1, 2015
Spring 2016 - Jan 5, 2016
Summer 2016- Mar 10, 2016
Ad Representative • Stu Barash
stu@ajrmediagroup.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
30
Travelhost Regional
Individual Ad
TRAVEL
Reach Travelers in Louisiana’s drive markets in the Southeast and
Texas Regions with TravelHost, the Premier Destination Resource.
Reaching over 9.2 Million hotel guest every month across the USA
through our network of Local Publishers. Your Regional Ad will
reach Travelers locally in Louisiana and across the drive markets
of Texas, Arkansas, Tennessee, Georgia, Alabama, Kentucky,
N. Carolina, S Carolina. For over 45 Years TravelHost has been
serving Travelers and is preferred by hotels, welcome centers and
CVBs to recommend local destinations and businesses to their
guests with entertaining and informative editorial and design.
Added Value:
LTPA Members will receive a spotlight listing in magazine and
online, 1st Class web package with full information page and promotional page, and included in social media promotions. Online
Editorial per participant.
Ad Specs
1/2 page - 7.083”w x 4.92”h
1/3 page - 4.66”w x 4.92”h
1/6 page - 2.25”w x 4.92”h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Issue
Spring 2015 & 2016: Feb-April
Summer 2015: May-July
Fall 2015: Aug-Oct
Winter 2015/2016: Nov-Jan
Market/Circulation
Southeast Region- 245,000
Texas Region- 243,000
LTPA Member Rate
1/2 page $9468
1/3 page $6368
1/6 page $3445
Space & Materials Deadlines
Spring 2015 December 1, 2014
Summer 2015
March 1, 2015
Fall 2015 June 1, 2015
Winter 2015/2016 September 1, 2015
Spring 2016 December 1, 2015
Ad Representative • Chris Savoca
csavoca@travelmedianetwork.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
31
newspaper
Best of American Travel
Newspaper Insert
Coop Ad
GENERAL INTEREST/
CANADIAN TRAVELERS
Twenty-one million Canadian travelers visit the United States (U.S.)
annually, ranking Canada as the #1 international market for the U.S.
(Source: U.S. Travel Association 2011) This high-quality newspaper
insert targets your best prospects in the coveted Canadian market,
combines the power of print with valuable online promotions, and
delivers branding and direct response throughout the fall/winter or
spring/summer travel seasons
Issue
Spring 2015 & 2016
Fall 2015
Added Value:
• VacationFun.com landing page with listing and hyperlinks
for each advertiser Landing Page workload
• Sweepstakes promotion and campaign-specific search
engine marketing
• Launch eBlast sent to targeted travelers
• Temple University conversion study conducted at program’s
conclusion
• In-depth geographic and demographic PRIZM®
segmentation analysis of leads for the Spring and Fall
programs
Ad Specs
1/2 page ad - 6.835”w x 3.525”h
1/4 page ad - 3.325” w x 3.525” h
1/8 page ad - 3.325” w x 1.625” h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must
specify program and company name in the subject line.
Ad Representative • Danah Heye
dheye@maddenmedia.com
Market/Circulation
Spring 2015 & 2016 - 600,000
Montreal Gazette
Ottawa Citizen
Toronto Star
Windsor Star
Hamilton Spectator
London Free Press
Fall 2015 - 400,000
Montreal Gazette
Ottawa Citizen
Toronto Star
Windsor Star
Hamilton Spectator
London Free Press
Spring 2015 & 2016
LTPA Member Rate
1/2 page $9,452
1/4 page $4,726
1/8 page $2,363
Fall 2015:
LTPA Member Rate
1/2 page $7,709
1/4 page $3,855
1/8 page $1,928
Space & Materials Deadlines
Spring 2015 - March 1, 2015
Fall 2015 - July 13, 2015
Spring 2016 -March 1, 2016
Contract or Insertion Order and Ad Materials are sent directly to LTPA
32
Fall Travel Newspaper and Online Insert
Coop Ad
GENERAL
INTEREST
Compass Fall Travel Planner is a multiple market, focused, timed seasonal dual
media promotion designed to stimulate autumn and early winter travel.
Issue
September 2015
Market/Circulation
Added Value:
• Weekly readers service leads
• A choice of GUARANTEED deliverables: Choose One – SEM text
ad campaign delivering up to 4,000 CTR OR digital display
banners OR YouTube views of advertiser-supplied video.
Ad Specs
1/2 page ad - 8”w x 3.875”h
1/4 page ad - 3.925”w x 3.825”h
1/8 page ad - 3.925”w x 1.875”h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
650,000
Thirteen regional newspapers
comprising many Louisiana top origin
drive markets plus advertiser digital display ads on Compass Digital
Network comprising more than 4,000
websites! Sites include Travel Channel,
USA Today, Oprah, MSNBC, People,
HGTV, Priceline, Food Network and
Oxygen.
Arkansas Democrat Gazette
Baton Rouge Advocate
Birmingham News
Charlotte Times Free Press
Dallas Morning News
Gwinnett Daily Post
Houston Chronicle
Huntsville Times
Jackson Clarion Ledger
Louisville Courier Journal
Memphis Commercial Appeal
Nashville Tennessean
LTPA Member Rate
1/2 page $15,750
1/4 page $7875
1/8 page $3938
Space & Materials Deadlines
June 1, 2015
Ad Representative • Joe Palvado
jpalvado@compassbiz.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
33
Louisiana Great Summer Getaways
Newspaper Insert
Coop Ad
GENERAL INTEREST
Focused & dedicated expressly for Louisiana destinations, LOUISIANA GREAT
SUMMER GETAWAYS targets three highly important audiences in Dallas,
Houston and Little Rock and delivers a captivating invitation for vacationing
families to come and visit Louisiana. A four page full color tabloid, all content
is expressly and exclusively dedicated to promoting Louisiana destinations.
Issue
May 2015 & 2016
Market/Circulation
150,000
Dallas Morning News
Houston Chronicle
Little Rock Democrat Gazette
Added Value:
Weekly readers’ service leads
Ad Specs
1/2 page ad - 7.8”w x 3.625”h
1/4 page ad - 3.825”w x 3.525”h
1/8 page ad - 3.825”w x 1.75”h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
May 2015
LTPA Member Rate
1/2 page $13,548
1/4 page $6,774
1/8 page $3,387
May 2016
LTPA Member Rates:
1/2 page $13,790
1/4 page $6,897
1/8 page $3,449
Space & Materials Deadlines
February 6, 2015
February 6, 2016
Ad Representative • Joe Palvado
jpalvado@compassbiz.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
34
Louisiana Newspaper Program
GENERAL INTEREST
2x2, 2x4 & 2x6 Individual Ads
Pick the week and LTPA will run your 2x2, 2x4 or 2x6 ad in 90+ LPA
newspapers statewide or in geographic zones for a very low price. This
is a great way to advertise the exciting events, festivals, etc. in your area.
Issue
Weekly
Market/Circulation
North Zone- 468,846
Southwest Zone- 435,407
Southeast Zone- 901,410
Statewide- 1,805,663
Zones:
The program can be purchased by statewide
coverage or by zone. The program offers
North, Southwest and Southeast zones.
Ad Specs
2x2 ad - 3.25”w x 2”h
2x4 ad - 3.25”w x 4”h
2x6 ad - 3.25”w x 6”h
• Grayscale, high resolution ad saved as a
press quality PDF
• Fonts embedded or converted to outlines
**LPA can not 100% guarantee that participant’s ad will appear in all newspapers.
However, they guarantee the participant at
least a 3 to 1 ROI.
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must
specify program and company name in the subject line.
LTPA Member Rate
2x2 ad North zone $450
2x2 ad Southwest zone $420
2x2 ad Southeast zone $600
2x2 3 zones $1170
2x4 ad North zone $1020
2x4 ad Southwest zone $990
2x4 ad Southeast zone $1290
2x4 3 zones $2640
2x6 ad North Zone $1500
2x6 ad Southwest zone $1410
2x6 ad Southeast zone $1740
2x6 ad 3 zones $3600
**If you would like to purchase 2 zones to
advertise please contact Tiffany Schultz.
Space & Materials Deadlines
Monday @ noon three weeks prior to the
publication week.
Ad Representative • Erin Palmintier
erin@lapress.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
35
STS Newspaper Insert
Coop Ad
GENERAL INTEREST
LEISURE
The Southeast Tourism Society’s integrated insert program has been delivering
leads to DMOs since 1989. Published in both spring and fall, these inserts are
targeted to affluent readers in the markets that are most desirable for marketing travel to the southeast. The fall 2014 insert provides a print circulation to
more markets to target those looking to plan an impromptu fall or winter getaway. Full digital integrated campaign is included. Each advertiser will receive
leads for 4 months.
Issue
Spring 2015 & 2016
Fall 2015
Added Value:
• VacationFun.com landing page with listing and hyperlinks for
each advertiser Landing Page workload
• Sweepstakes promotion and campaign-specific search engine
marketing
• Launch eBlast sent to targeted travelers
• Temple University conversion study conducted at program’s
conclusion
• In-depth geographic and demographic PRIZM® segmentation
analysis of leads for the Spring and Fall programs
Ad Specs
1/2 page ad - 9.25”w x 3.375”h
1/4 page ad - 4.525”w x 3.375”h
1/8 page ad - 4.525”w x 1.625”h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Market/Circulation
Spring 2015 & 2016 - 700,000
Fall 2015 - 550,000
Spring 2015 & 2016
LTPA Member Rate
1/2 page $19,273
1/4 page $9,636
1/8 page $4,818
Fall 2015
LTPA Member Rate
1/2 page $14,418
1/4 page $7,209
1/8 page $3,605
Space & Materials Deadlines
Spring 2015 January 1, 2015
Fall 2015 July 14, 2015
Spring 2016 January 1, 2016
Ad Representative • Danah Heye
dheye@maddenmedia.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
36
Individual Buy
BANNER ADS/
IMPRESSIONS
Combination Contextual and Behavioral Digital Advertising
Campaign – Regional or National Coverage – 1 display
advertisement design with 3 sizes.
Issue
Start at any time:
1 month Campaign
Added Value:
• With the purchase of any of these packages, AAA will
provide LTPA members 3 months of the Reputation
Management/Digital Starter Program as part of the
package.
• This program offers Reputation Management along
with 2 Directory Listing Changes on up to 15
Directories with monthly reporting -$300 value
Ad Specs
Contact Tiffany Schultz tschultz@ltpa.org
Market/Circulation
Gold Package - 266,500
impressions. Reach local or national target audience. Reporting
and analytics
Silver Package - 187,500
impressions. Reach local or national target audience. Reporting
and analytics
Bronze Package - 111,000
impressions. Reach local or national target audience. Reporting
and analytics
Media/Delivery
Email ad materials to tschultz@ltpa.org,
emails must specify program and company
name in the subject line.
LTPA Member Rate
Gold $2400
Silver $1800
Bronze $1200
Space & Materials Deadlines
1 month prior to start date
Ad Representative • Terry Patton
tpatton@national.aaa.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
37
digital
AAA Digital and Reputation Management
Compass Custom Digital Ad
Campaign
Individual Buy
BANNER ADS/
GUARANTEED CLICKS
Multiple site digital advertising campaign providing LTPA
marketing partners a simple, efficient and predictable means to
promote online and drive website views.
• Place your captivating online display advertising across a world of
relevant websites.
• Interact with an audience specifically searching for venues like yours.
• Time your messaging precisely.
• Target your geography and demographic.
Issue
Starts any time
Program
1) 10,000 GUARANTEED
CLICKS to website- $9000
2) 5,000 GUARANTEED CLICKS
to website- $4500
Ad Specs
728 x 90 leader board
160 x 600 tower
300 x 250 medium box
300 x 50 mobile
3) 2,500 GUARANTEED CLICKS
to website- $2250
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
LTPA Member Rate
1) $9000
2) $4500
3) $2250
Space & Materials Deadlines
30 days before deployment
Ad Representative • Joe Palvado
jpalvado@compassbiz.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
38
Content Marketing Kit Individual Buy
Aria proposes an innovative marketing program that focuses on one of the
hottest and most demanded services in the tourism industry – content marketing. Unlike paid advertising that is interruptive, content marketing is based on
the principles of producing informative, entertaining content that brings value
to the visitor. With these elements, the visitor chooses to engage rather than
filter out the message. Content Marketing delivers 54% more leads than
traditional efforts – source: Hubspot 2014
Program Details:
This program will focus on providing content marketing “starter solutions”
to LTPA members at three affordable tiers. The program will help members
build the framework for a successful content marketing program through
education by Aria as well as design and deployment of new content and
platforms.
Issue
Starts any time
Campaign Components:
Gold Package: $9000
•
•
•
•
•
•
•
•
•
•
•
Blog Website platform
Design adapted to your brand
Basic organic search and keyword audit
Basic target audience personas
6 custom blog posts
6 month editorial calendar for your use
Setup & training of Hootsuite for content publishing
Integration of photo gallery from Instagram
Setup & training on Pinterest
Audit and recommendations for all existing social channels
12 month hosting fee included
Blog Website platform
Design adapted to your brand
Basic organic search and keyword audit
Basic target audience personas
4 custom blog posts
3 month editorial calendar for your use
Setup & training of Hootsuite for content publishing
Integration of photo gallery from Instagram
Setup & training on Pinterest
12 month hosting fee included
Bronze Package: $3800
•
•
•
•
•
•
•
Silver Package $6500
Bronze Package $3800
Space & Materials Deadlines
Determined once participant
signed up
Silver Package: $6500
•
•
•
•
•
•
•
•
•
•
LTPA Member Rate
Gold Package $9000
Ad Representative • Ryan Thompson
ryan@ariaagency.com
Blog Website platform
Design adapted to your brand
Basic organic search and keyword audit
Basic target audience personas
2 custom blog posts
3 month editorial calendar for your use
12 month hosting fee included
Contract or Insertion Order and Ad Materials are sent directly to LTPA
39
Digital Advertising Analysis
Individual Buy
TwoSix Digital proposes a detailed Digital Advertising Analysis
and Tactical Advertising Plan to review the results of web site traffic
and previous digital ad buys done in the past calendar or fiscal year.
The goal of this program is to determine the effectiveness of
previous digital advertising and web site traffic and then
propose a digital marketing strategy that can be developed to
improve online advertising performance and visitor conversions.
Following the analysis, we will begin to build a tactical digital
advertising guide that is based on the findings of our results.
We will assist your organization with direction for a targeted digital
ad campaign strategy that will provide you with the best return on
investment based on our research and analysis.
Materials
Access to the organization’s google analytics, past ad reporting
and media schedule and access to social media insights for profiling purposes
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Issue
Starts any time
LTPA Member Rate
$6600
Space & Materials Deadlines
30 days before deployment
Ad Representative • Dave Serino
dave@twosixdigital.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
40
Facebook Fan &
Lead Generation Campaign
Individual Buy
LEAD
GENERATION
Our Facebook Fan and Lead Generation campaign capitalizes on that
time to create more fans for destinations’ Facebook pages and ultimately, more leads. These fans and leads serve as a foundation to
remarket over social media channels.
Facebook has the ability to target LTPA and partners’ desired audiences
by age, gender, education, HHI and interests, among other qualifiers.
These targeting parameters ensure that the state’s branding and message gets to the right people.
A sweepstakes drives the call-to-action in this campaign to garner leads.
Our campaign construction include sweepstakes management so that
all LTPA and partners need do is furnish a prize. Similar to the rich
media co-op, sweepstakes will be hosted on both Facebook and
VacationFun.com.
Issue
Starts any time
How It Works
• Targeted Facebook ads encourage users to “like” a
participating partner’s page, thereby increasing Fans
• Once users “like” the partner Facebook page, they are invited
to enter the sweepstakes
• The entry form captures postal and email leads, which
Madden Media manages, filters, and delivers on a
weekly basis
• After entering the sweepstakes, users are served a
confirmation page with a promotional call-out linking back to
the partner’s website.
Ad Specs
• 4-5 Images (150 dpi, at least 4” wide). Clean, uncluttered
images with bright colors are preferred.
• Logo (EPS files preferred)
• Facebook URL
For your Sweepstakes, please provide:
• 40 words of copy, describing your destination and/or
attraction(s) (min. value is $400, max. value is $2,000). We suggest a few nights hotel stay, 1-2 meals and passes to an attraction or event for a family of 4.
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
LTPA Member Rate
Package 1- $12,000
8-9 million Facebook ads
impressions. Vacationfun.com
emails sent to 50,000.
2,000-3,000 estimated leads
and 4,750-5,750 estimated
fans.
Package 2- $6,000
3-4 million Facebook ads
impressions. Vacationfun.com
emails sent to 50,000.
1,000-2,000 estimated leads
and 2,000-3,000 estimated
fans.
Space & Materials Deadlines
To be set up as participant
signs up
Ad Representative • Danah Heye
dheye@maddenmedia.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
41
Louisiana Newspaper Websites
Individual Buy
BANNER ADS/
IMPRESSIONS
Reach travelers online by creating mass awareness on the newspaper
websites across the state. This year LTPA is offering two different online
programs to guarantee mass reach or a highly targeted reach. Online
advertising has been proven effective for the tourism industry.
Program 1
Program 2
Major Metro Newspaper
Websites (Travel Page)
Select one or more major metro site
for a discounted price
• NOLA.com / 200,000 impressions Visitor
& Festival Pages
• houmatoday/dailycomet / 200,000
impressions Home, Entertainment & Run of
Site
• americanpress.com / 156,000
impressions (approximant) Run of Site
(Lake Charles)
• theadvocate.com / 200,000
impressions Travel & News
• La gannet sites / 400,000 impressions
Includes shreveporttimes.com, thetowntalk.
com, theadvertiser.com, dailyworld.com,
thenewsstar.com
• Extended Network Buy/targeted to Travel
Enthusiasts in LA/ 500,000 impressions
Statewide Online Network
Buy a Total of 30 newspapers sites
500,000 impressions guaranteed
Timeframe
Online ads are live for 30 days in both programs.
300 x 250 & 728 x 90 mix run of site live for 30 days
LTPA Member Rate
$3,000
Space & Materials Deadlines
Three weeks prior to the date the ad is to be placed.
Ad Specs
AD UNIT SPECS FORMAT
MAX. SIZE
LeaderBoard
728x90 GIF/JPG/SWF 30k
Large Rectangle 300x250 GIF/JPG/SWF 35k
Timeframe
Online ads are live for 30 days in both
programs.
LTPA Member Rate
NOLA.com 728 x 90, 300 x 250 - $1800
Houmatoday/dailycomet 300 x 250 - $1250
americanpress.com 300x250 - $960
2theadvocate.com 300 x 250- $1500
La gannet sites 728 x 90 - $4800
Extended Network Buy - $4200
Space & Materials Deadlines
Three weeks prior to the date
the ad is to be placed.
Ad Representative • Erin Palmintier
erin@lapress.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
42
Madden’s Retargeting & Prospecting Campaign
Individual Buy
BANNER ADS/IMPRESSIONS
Uses a combination of the following:
• Site retargeting to “remarket” to your existing customer base
• Prospecting banners targeted to reach your specific core audience
and drive new traffic
• A retargeting pool has been set up on Louisianatravel.com for
retargeting by individual destinations
• A retargeting pool will be set up on the participants website
How it works:
Timeframe
Can start at any time
LTPA Member Rate
300,000 impressions- $2,160
470,000 impressions- $3,240
640,000 impressions- $4,320
1,711,600 impressions- $8,250
Space & Materials
Deadlines
2 weeks before
start date
Site Retargeting
Site retargeting keeps your brand front and center to bring “window
shoppers” back to take action. Many users will view your site once
without interacting in ways such as opting-in to email lists or booking
a stay. In this campaign, we will identify these users and, as they
continue their web activity, serve ads with a strong call-to-action to
return and complete the conversion funnel.
Prospecting Ads
Additionally, within this campaign, highly-targeted prospecting ads
are strategically designed and placed to drive new traffic to your site.
Banners will be geo-, demo-, contextually and behaviorally targeted
to your key audiences with specific creative messaging and direct
clicks to the corresponding page of interest on your site.
Our campaign structure offers fluidity so that each individual
participant can target their best audience. Geographic, demographic, behavioral or contextually-based parameters are set to meet
partner’s needs.
Ad Specs
Static/flash: 300x250, 728x90, 160x600
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must
specify program and company name in the subject line.
Ad Representative
Danah Heye
dheye@maddenmedia.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
43
Multi-Media Destination Campaign
Individual Buy
Combine the power of Facebook advertising, sweepstakes, social media,
search engine marketing, content market, and vacations2discover.com to
extend branding, drive traffic and collect leads for a full-spectrum marketing
approach. Reach people with the highest propensity to travel to your destination as they plan their vacations, book their stay and finalize their itinerary.
Engage potential buyers.
Timeframe
1 month preparation
and 2 month
campaign
LTPA Member Rate
$4590
Campaign Objectives:
• Reach and targeted audience. By state and/or city
• Generate sales leads
• Increase website traffic
• Enhance your database
• Branding and interaction
• Leverage your fan-base to influence others
Campaign Targets:
• Geographic - Southeast. The target audience can be customized based on
the organization goals and objectives
• Demographic - Families; Women 25-54; HHI 50,000+; with children.
Lifestyle emphasis: Culinary travelers, outdoor enthusiasts, art and culture
Space & Materials
Deadlines
45 days prior to the
campaign launch date
Campaign Components:
Email: Destination specific research, content development and deployed to a total of 100,000 targeted opt-in
subscribers
Sweepstakes: Management and promotions through social media channels and sweepstakes platforms
Social Media: Facebook: 2 postings. Twitter: 2 tweets; Pinterest- pins; YouTube- 1 video. Location:
Vacations2Discover social media channels
Facebook display ad: 1 million impressions per partner
Blogs: Two custom blogs including research, copy writing and posting on Voyage – Vacations2Discover.com Blog
Page and other available travel blogs. Partner owns the content.
Online Marketing: One article featured in the Louisiana Digital Magazine hosted on Vacations2Discover.com
Mobile Friendly: Responsive designed landing page featured on LTPA custom designed landing pages.
Reporting/Case Study: Analytics report - Includes by state statistics
Added Value: Custom graphic design, copy writing by professional travel writers, QR codes, opt-in email leads,
and partner owns content to extend the campaign on your managed sites.
Specifications: Facebook and Website links, 8 newsletter topics with specific URLs, full access to media library
(videos and images), prize package for sweepstakes
Estimated Impressions: (per partner) 1,613,984* Email 100,000; Facebook ads 1 million; vacations2discover
375,000; Facebook 51,492; twitter 6,000; Pinterest and YouTube.
Ad Representative
• Scott
Templeton
scott@iti-marketing.com
Contract or Insertion
Order
and Ad• Materials
are sent directly to LTPA
44
Orbitz Worldwide
Individual Buy
BANNER ADS/IMPRESSIONS
Orbitz Worldwide is the number two Online Travel Company; Number one
in all flights. With 20 Million unique visitors per month, Orbitz delivers
access to a large number of travel enthusiasts – both leisure and business.
Issue Quarterly
January/February/March 2015 & 2016
April/May/June 2015 & 2016
July/August/September 2015
October/November/December 2015
Market/Circulation
Ad Specs
Destination Targeting: LA
300x250,
300x600
160x600
Orbitz: Destination Targeting: LA /142,857 impressions
Orbitz: Destination Targeting: LA /214,286 impressions
Orbitz: Drive Market Targets AR, LA, MS, OK, TX / 142,857 impressions
Orbitz: Drive Market Targets AR, LA, MS, OK, TX / 214,286 impressions
Orbitz: Combination Drive & Destination Targeting/ 285,714 impressions
Targets: LA, OK, TX, AR, MS
300x250
300x600
160x600
Orbitz: Combination Drive & Destination Targeting/ 357,143 impressions
CheapTickets.com/Destination Targeting: LA/ 214,286 impressions
CheapTickets.com/Targets: LA, OK, TX, AR, MS/ 214,286 impressions
CheapTickets: Combination Drive and Destination Targeting/ 357,143 impressions
Media/Delivery
Email ad materials to
tschultz@ltpa.org, emails
must specify program and
company name in the
subject line.
LTPA Member Rate
Orbitz: Destination Targeting: LA / 142,857 - $2400
Orbitz: Destination Targeting: LA / 214,286 - $3600
Orbitz: Drive Market Targets: AR, LA, MS, OK, TX/ 142,857- $2400
Orbitz: Drive Market Targets: AR, LA, MS, OK, TX/214,286 - $3600
Orbitz: Combination Drive and Destination Targeting/285,714 - $4800
Orbitz: Combination Drive and Destination Targeting/357,143 - $6000
CheapTickets/Destination Targeting: LA - $3600
CheapTickets/Targets LA, OK, TX, AR, MS - $3600
Ad Representative
Mark Hansen
CheapTickets: Combination Drive and Destination Targeting - $6000
mark.hansen@orbitz.com
Space & Materials Deadlines
15th of the month before the ad begins to run
Contract or Insertion Order and Ad Materials are sent directly to LTPA
45
Outdoor Digital Campaign
Individual Buy
BANNER ADS/IMPRESSIONS
Much like Field & Stream print content, fieldandstream.com
is dedicated to the outdoors and covers topics such as hunting, fishing, conservation shooting, survival and even cooking wild game. Our interactive websites include photo
galleries, video galleries, and variety of blogs, which are
updated daily by our talented editors. Our online visitors
come to our sites to interact with other outsdoorsmen as they
know that at fieldandstream.com they can share their trophy
shots and hunting stories, get the latest outdoor news and
all that’s happening in the outdoors.
Like Outdoor Life magazine, Outdoorlife.com is dedicated
to the outdoors. Hunting, Survival, Gear and Fishing are
among the online channels that can be found on
Outdoorlife.com. How-to tips, product reviews, photo
galleries, blogs, and videos can all be found on our
interactive site.
Issue
Starts any time
Campaign 1 - $12,000
• Banner Ads- 500,000 impressions
• Eblast (1x)- 100,000
Total Impressions: 600,000
LTPA Member Rate
Package 1: $12,000
Package 2: $6,000
Space & Materials Deadlines
Package 2 - $6,000
• Banner Ads- 166,650
• Eblast (1x)- 100,000
Total Impressions: 266,650
2 weeks prior to start date
Ad Representative
Katie Logan
katie.logan@bonniercorp.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
46
Platefull.Com
Individual Buy
Culinary Banner Ad Placements
BANNER ADS/IMPRESSIONS
Platefull is a carefully selected collection of 150 websites that have each met
the high standards of editorial excellence demanded by General Mills, who
owns and operates the community. Platefull provides the ideal environment
for LTPA to engage these consumers and encourage them to visit Louisiana to
add some new flavor to their next vacation. Recipes can tell a story and food
can reveal so much about a place and about the hands that prepared it. From
the beautiful coastline to rich farmlands, Louisiana harvests fresh food that has
become the foundation of their diet.
Issue
Program will start anytime and
can run for 3 or 6 months, client
choice.
Market/Circulation
Platefull reaches a community of
16 million household chefs responsible for buying groceries and preparing meals for themselves and
their families.
January 2015- June 2015
LTPA Member Rate
Option A: 303,030 Impressions- $3000
Option B: 625,000 Impressions- $6000
Ad Specs:
Banner placements will include:
300w x 250h pixels
160 w x 600h pixels
728w x 90h pixels
July 2015- June 2016
LTPA Member Rate
Option A: 303,030 Impressions- $3100
Option B: 625,000 Impressions- $6200
Space & Materials Deadlines
Based on start date
Ad Representative • Pam Fox
404.915.5731 • pfox@navigate-media.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
47
Rich Media Banner Ad
Coop Ad
Rich media video banners are the new online co-op format of choice for
state tourism offices and their industry partners. Our campaigns have won
national creative awards and routinely beat travel industry benchmarks for
advertising performance. This program will give Louisiana tourism
industry partners access to websites that would be out of reach without
a cooperative effort and deliver measurable results for all.
How it works:
Co-op program targeted to reach Louisiana’s best geographic and
demographic targets on sites such as TripAdvisor, Scripps Food Vertical
Network including, Food Network, Cooking ChannelTv.com, Food.com
and RachelRay.com
Participants will receive direct clicks and view-through traffic to their site
as well as email and postal leads. Individual Reports with your total traffic
and lead numbers plus all key rich media metrics in comparison to travel
industry benchmark averages. 1.2 million+ targeted rich media
impressions.
Issue
Spring 2015 & 2016 and
Fall 2015
Added value
• Postal and email lead generation
• View-through tracking during campaign
LTPA Member Rate
$5,800 per participant
Ad Specs
Contact TiffanySchultz tschultz@ltpa.org
Space & Materials Deadlines
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Spring 2015 February 1, 2015
Fall 2015 July 1, 2015
Spring 2016 February 1, 2016
Ad Representative
Danah Heye
dheye@maddenmedia.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
48
Southern Living OnlineIndividual
Campaign
Buy
BANNER ADS/
IMPRESSIONS
Digital ad campaign to be placed in the Travel Section of
Southern Living.com.
Package 1 - $12,000
• Targeted banner ads that run throughout the travel channel
page and Run of SouthernLiving.com
Total Impressions: 741,758
Package 2 - $6,000
• Targeted banner ads that run throughout the travel channel
page and Run of SouthernLiving.com
Total Impressions: 370,758
Issue
Starts any time
LTPA Member Rate
Package 1: $12,000
Package 2: $6,000
Space & Materials Deadlines
2 weeks before start date
Added Value:
Each advertiser will be listed in the TravelPlanner.com site, and
can be featured as a Featured Getaway on SouthernLiving.com
Ad Specs:
728x90
300x250
Ad Representative • Jenny Hedges
Jenny.Hedges@timeinc.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
49
Travel Media Press Room
Individual Buy
Online Media Room: Connecting destinations and tourism venues with today’s
travel media
The Travel Media Press Room is a virtual media room that allows journalists quick
access to quality information and images from your destination or venue.
www.travelmediapressroom.com
**All Campaigns are promoted across all of the LRC social media platforms which
are “liked and followed” by hundreds of travel and lifestyle journalists
**LRC generates for our clients millions of print and media impressions each year
Option 1:
New PR content, campaigns and custom media room
creation
• Consultation with LRC specialist
• New content and hi-res images uploaded to create custom
media room
• Distribution
• 12 month subscription
Option 2:
Submit existing press kit content for editing, campaign
and custom media room creation
• Consultation with LRC specialist
• Submission and editing of existing PR content
• Edited content and hi-res images uploaded to create custom
media room
• Distribution
• 12 month subscription
Option 3:
Special Offer for Festival and Events
• Consultation with LRC specialist
• Creation of press release and event listing
• Press release, event listing and images uploaded to custom
media room
• Distribution and online posting of press release
•12 month subscription
Timeframe
start at any time
LTPA Member Rate
Option 1: $6,800
Option 2: $3,500
Option 3: $2,000
Space & Materials
Deadlines
Determined after sign up
Ad Representative
Laurie Rowe
laurierowe@lrc-media.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
50
TripAdvisor
Individual Buy
BANNER ADS/IMPRESSIONS
TripAdvisor is the world’s largest travel site, enabling travelers to plan and
have the perfect trip. TripAdvisor offers trusted advice from real travelers and
a wide variety of travel choices and planning features with seamless links to
booking tools.
As part of the LTPA’s 2015/2016 Marketing Plan we are offering 3 program
options to choose from to help promote your destination and drive traffic to
your website
Package 1 - $12,000
• 185,222 Impressions targeted to TripAdvisor users who live in Louisiana
and surrounding states – Ad sizes include – 300x250, 728x90, 300x600,
160x600
• 392,118 Impressions to targeted to Louisiana and competing states content
- Ad sizes include – 300x250, 728x90, 300x600, 160x600
• 28,867 Bonus Run of Site Impressions - Ad sizes include – 300x250,
728x90, 300x600,160x600
• 10% Discount Off TripAdvisor’s Tourism Sponsorship Program (DMOs Only)
• Monthly Spotlight/Floodlight Tag Tracking
Total Impressions: 606,207
Issue
Campaigns may be
flighted anytime throughout
the year for a minimum of
3 months.
Package 2 - $9,000
• 138,889 Impressions targeted to TripAdvisor users who live in Louisiana
and surrounding states – Ad sizes include – 300x250, 728x90, 300x600,
160x600
• 294,118 Impressions to targeted to Louisiana and competing states content
- Ad sizes include – 300x250, 728x90, 300x600,160x600
• 21,650 Bonus Run of Site Impressions - Ad sizes include – 300x250,
728x90,160x600, 300x600
• 5% Discount Off TripAdvisor’s Tourism Sponsorship Program (DMOs Only)
Total Impressions: 526,855
Package 3 - $6,000
LTPA Member Rate
• 83,333 Impressions targeted to TripAdvisor users who live in Louisiana and
Package 1
surrounding states – Ad sizes include – 300x250, 728x90, 300x600,160x600
$12,000
• 205,882 Impressions to targeted to Louisiana and competing states content
Package 2 - Ad sizes include – 300x250, 728x90, 300x600,160x600
$9,000
• 14,000 Bonus Run of Site Impressions - Ad sizes include – 300x250,
Package 3 728x90, 300x600,160x600
Total Impressions: 303,215
$6,000
Space & Materials
Deadlines
10 days before launch
Guidelines & Restrictions:
• Campaign must run for a minimum of 3 months between January 2015 –
June 30, 2016
• Additional targeting may result in fewer impressions per package
Ad Representative • Meredith Dillon
mdillon@tripadvisor.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
51
Weather ChannelIndividual
Campaign
Buy
BANNER ADS/
IMPRESSIONS
The Weather Channel is the #1 cross platform weather provider,
reaching 152MM unduplicated monthly unique users. Weather.
com is the 11th largest online property, reaching 69MM monthly
unique users, achieving 60% YOY growth as of January 2014.
The Weather Channel Mobile is the 7th largest mobile property,
reaching 48MM unique users each month. The Weather Channel’s
key areas of focus are keeping people safe in times of danger,
and being the trusted source to help people plan their daily lives.
For marketers, the company seeks to be a key strategic partner
that can offer the exposure and insights that provide maximum
value for their investment.
Issue
Package 1 can run across any
two calendar months, Packages
2-3 must run within a single calendar month
LTPA Member Rate
Package 1: $12,000
Package 2: $9,000
Package 3: $6,000
Space & Materials Deadlines
2 weeks prior to launch creative
files & click URLs
Weather is one of the most important factors when choosing a
travel destination and a campaign with The Weather Channel
ensures your messaging reaches a captivated, professional
audience when they are planning trips and activities. Our
advertising package uses proven placements to drive bookings
for your company.
Targets: Geo-targeted: AL, AR, GA, FL, LA, MS, NC, SC, TN, TX
Package 1 - $12,000
• Banner ads that run on the homepage and Local Forecast Pages
online, targeted to key states or those planning vacation travel in your
key states. Can also run on the iPhone App.
Total Impressions: 809,091
Package 2 - $9,000
• Banner ads that run on the homepage and Local Forecast Pages
online, targeted to key states or those planning vacation travel in your
key states. Can also run on the iPhone App.
Total Impressions: 602,273
Package 3 - $6,000
• Banner ads that run on the homepage and Local Forecast Pages
online, targeted to key states or those planning vacation travel in your
key states.
Total Impressions: 397,436
Ad Representative • David Drake
david.drake@weather.com
Ad Specs
Call Tiffany Schultz for specs
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must
specify program and company name in the subject line.
Contract or Insertion Order and Ad Materials are sent directly to LTPA
52
Coop Ad
TRAVEL
AAA’s 54 million members’ primary travel planning tools-AAA TourBookprinted travel directory and aaa.com-including aaa.com travel agency,
Ebook, online TourBook and Triptik Travel Planner map product.
Issue
2016 Guide
Market/Circulation
MS, LA/ 425,000
Over 1 million total readers
Added value
Each participant receives a 3/8 page display ad
Receive online listing on aaa.com
LTPA Member Rate
10 min participants with 10
panel fold out card.
1 Panel- $7600
Ad Specs
Contact Tiffany Schultz tschultz@ltpa.org
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must
specify program and company name in the subject line.
Space & Materials Deadlines
May 16, 2015
Ad Representative • Terry Patton
tpatton@national.aaa.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
53
directories & guides
AAA Tourbook
Louisiana Attractions Directory
Louisiana Travel Promotion Association will produce a brochure that highlights
Louisiana’s Attractions. Attractions will be able to purchase a listing for as little as
$225 and all other Travel Industries can purchase advertisement.
Issue
June/July 2015 & 2016
Added value
Each advertiser that purchases a full page (or premium ads)
would receive two coupons, and any half page advertiser would
receive one.
Brochure available for download on louisianatravel.com
available on Group Tour pieces (SYTA, ABA, and Travel South).
Ad Specs
Full page ad - trim 4”w x 9”h
non bleed ad - 3.5”w x 8.5”h
keep live matter .25” from trim
bleed 4.25”w x 9.25”h
1/2 page ad - 3.5” w x 4.125” h
1/4 page ad - 3.5” w x 2.125” h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
Listing Specs
Photo listing - 35 words of copy & contact info
1.75”w x 1.85”h 300 dpi color photo saved as an .EPS,
.JPG or .TIF
Basic listing - 35 words of copy & contact info
Coupon Specs: Logo, offer, disclaimer on back side for blackout
dates or special events.
Market/Circulation
Welcome Centers throughout LA,
Travel Shows, Certified Folder
Display / 100,000
LTPA Member Rate
Advertising (open to all)
Inside Front Cover $4,000
Outside Back Cover $5,000
Full page $1650
1/2 page $935
1/4 page $525
Listing (only for Louisiana attractions)
Photo Listing $385
Basic Listing $225
Coupons $400
Space & Materials Deadlines
April 1, 2015 & 2016
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Ad Representative • Tiffany Schultz • Laine Garner
tschultz@ltpa.org • lgarner@ltpa.org
Contract or Insertion Order and Ad Materials are sent directly to LTPA
54
Good Sam Travel Guide &
Campground Directory Coop Ad
TRAVEL
The Good Sam RV Travel Guide and Campground Directory reaches the
largest audience of RVers and Family Campers. Good Sam is the most
recognized and trusted brand among RVers. Two online Directories and
a Mobile App will be available to the public: GoodSamCamping.com
and GoodSamClub.com and the Good Sam Camping App.
Issue
2016
Added value
As an LTPA participant, each advertiser is able to obtain larger ad
space with added Welcome to Louisiana exposure in the Good
Sam RV Travel Guide & Campground Directory and the
Woodall’s/AAA Southeast Regional Guide, at discounted rates
through LTPA compared to purchasing on their own.
Each Advertiser receives an Enhanced Listing in the above two
publications and on GoodSamCamping.com, GoodSamClub.com
and on the Good Sam Mobile App. This Enhanced Advertiser
listing draws attention to your business and includes complete
information.
Market/Circulation
Over 1 million readership annually of our printed Directories by
traveling Rvers, Family Campers,
and renters of RVs and Camping
Cabins.
LTPA Member Rate
1/6 page $1999
1/12 page $999
Space & Materials Deadlines
Ad Specs
LTPA formatted 1/6 & 1/12 page ad
300 dpi B&W logo saved as an .EPS, . JGP or .TIF file
and up to 25 words of copy, 50 words of copy for 1/6 page ad
July 15, 2015
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Ad Representative • Johnny and Nancy Johnson
GetMoreCampers@gmail.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
55
trade advertising
Connect
ASSOCIATION
SPECIALTY GROUPS
SPORTS
Individual Ad
CONNECT speaks directly to the people charged with organizing
specialty group conventions, tradeshows and conferences. It provides
real-world stories and looks at this special world of meeting planning, giving readers a mix of practical advice, insight and inspiration.
Case histories, profiles, how-to articles and destination reviews help
our planners manage their site selection process.
Issue
January 2015 & 2016
September 2015
Added Value
10 Custom Sales Leads
Market/Circulation
10,100 Planner Circulation
Ad Specs
1/2 page ad - 7”w x 4.75”h
1/3 page - 4.604”w x 4.75”h
Save ad as CMYK press quality .PDF, all fonts embedded
or converted to outlines.
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must
specify program and company name in the subject line.
LTPA Member Rate
1/2 page $3,000
1/3 page $2,700
Space & Materials Deadlines
January 2015 November 1, 2014
September 2015 June 20, 2015
January 2016 November 1, 2015
Ad Representative • Derek Rodriguez
drodriguez@collinsonmedia.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
56
ConventionSouth
Coop Ad
MEETINGS (TRADE)
ConventionSouth has been the #1 national meetings magazine focused
exclusively on the Southern region for the past 30+ years. The publication
covers the 16 southern states editorially and our readers are the movers and
shakers of the industry, planning for events from 5 to 5,000 attendees,
booking more than 160 million guest room nights and spending more than
$33 billion in the South each year. ConventionSouth.com keeps planners
engaged on a daily basis with information that is focused on Southern
meeting sites that they can’t get anywhere else. The website offers planners
direct Southern content, current and cutting-edge interactive planning tools,
online polls and the digital edition of ConventionSouth. Social media –
Facebook, Twitter, Pinterest – are updated daily with information about
advertisers and relevant industry news. Advertisers can increase their exposure to meeting planners with custom plans that include a multimedia package to maximize their budget.
Issue
February, April, June, Sept 2015
February, April, June 2016
Added value
Along with ad in ConventionSouth, advertisers receive additional
exposure by submitting information to be included in our Hot
Dates and Hot Deals section of our website. Planners looking
for special booking incentives or last minute hot deals use this
feature. LTPA advertisers may submit 3 Hot Dates and Hot Deal
information.
Market/Circulation
AL, AR, FL, GA, KY, LA, MS, OK,
NC, SC, TN, TX, VA, WV, MD/
DC, MO & Caribbean/ 18,285
Ad Specs
1/2 page ad - 8.125”w x 4.125”h
1/4 page ad - 4”w x 4.125”h
1/8 page ad - 4”w x 2”h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
Space & Materials Deadlines
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Ad Representative • Laura English
lenglish@coveypubs.com
LTPA Member Rate
1/2 page $2268
1/4 page $1134
1/8 page $567
February 2015 December 15, 2014
April 2015 February 15, 2015
June 2015 April 15, 2015
September 2015 July 20, 2015
February 2016 December 15, 2015
April 2016 February 15, 2016
June 2016 April 15, 2016
Contract or Insertion Order and Ad Materials are sent directly to LTPA
57
Culinary Group Tour PlanningIndividual
Guide
Ad
GROUP
TOUR
(TRADE)
Everyone has to eat! This guide will help tour planner make each meal an
experience. Culinary travel is one of the fastest growing segments in the
group tour industry.
Issue
September 2015
Added value
300-word advertorial on www.grouptourmagazine.com and
www.grouptourculinary.com
Editorial Coverage:
This Guide will show tour planners special culinary experiences
to include in their itineraries.
Ad Specs
Ad Specs:
1/2 page - 4.75” x 7.25”
1/4 page - 2.25” x 7.25”
1/6 page - 2.25”x 4.75
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
Market/Circulation
National-15,000 tour planners
constructing tour itineraries for
adult leisure groups.
These groups include a wide
variety of preformed, affinity
groups, as well as ad-hoc individuals traveling as a group.
Including all ABA, NTA, OMCA
buying members.
LTPA Member Rate
1/2 page $3418
1/4 page $2298
1/6 page $1386
Space & Materials Deadlines
September 2015 June 20, 2015
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Ad Representative • Marlene Smith
Email: marlene@grouptour.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
58
Destinations Magazine
Coop Ad
GROUP (TRADE)
Highly visible exposure in ABA’s premier travel publication, Destinations.
Printed and distributed 6x per year, Destinations includes state and
region-specific coverage and special industry guides in every issue.
Destinations Digital edition is online for 2 full months. In addition e-mailed
to 4,700 members and non-members, the digital edition is posted and
archived on buses.org, The Insider, and facebook.
Issue
Jan/Feb 2015 & 2016
Marketplace Issue
Sept/Oct 2015 Louisiana Travel
Resource
Added value
Digital Banner on www.buses.org per each page of advertising.
A landing page can be created to accommodate multiple
advertisers.
Ad Specs
1/2 page ad - 7.75”w x 4.125”h
1/4 page ad - 3.775”w x 4.125”h
1/8 page ad - 3.775”w x 2”h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Market/Circulation
Tour Operators, Motorcoach
Operators, Travel Industry Reps,
Paid Subscribers and Tour
Planners/Travel Agents/Receptive
Operators/ 22,500
LTPA Member Rate
1/2 page $1587
1/4 page $794
1/8 page $397
Space & Materials Deadlines
Jan/Feb 2015 November 20, 2014
Sept/Oct 2015 July 25, 2015
Jan/Feb 2016 November 20, 2015
Ad Representative • Kristen Gillespie
kgillespie@pohlyco.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
59
Group Tour Magazine
Individual Ad
GROUP TOUR (TRADE)
Group Tour Magazine focuses on tour planners’ needs serving as a quarterly
planning resource with a menu of everything group-friendly. Every issue contains editorial specific to Louisiana. Advertisements, editorial and itineraries
are clustered by state to create the maximum impact of group tour planners.
The partnership of our print and Internet opportunities work well to stay at the
tour planner’s “Top of Mind”.
Issue
March 2015
June 2015
September 2015
December 2015
March 2016
June 2016
Added Value
Web Listing with any placement. Web Page with any 3X or
4X placement. Editorial is available by contacting editor@
grouptour.com
Editorial Coverage
Each issue contains a Louisiana State Section with Itinerary
and Editorial. Louisiana Editorial surrounds all Louisiana
Advertising.
Reader Service Info
RSC is available for all advertisers; leads are retrievable
24/7 online with links to all relevant contact information.
Ad Specs
1/2 page ad - 4.75”w x 7.25”h
1/4 page ad - 2.25”w x 7.25”h
1/6 page ad - 2.25”w x 4.75”h
Send a CMYK, 300 dpi ad as an .EPS, .JPG or .TIF or press
quality .PDF, all fonts embedded or converted to outlines.
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must
specify program and company name in the subject line.
Ad Representative • Marlene Smith
marlene@grouptour.com
Market/Circulation
15,000 tour planners constructing tour itineraries for adult leisure groups. These groups include
a wide variety of preformed, affinity groups, as
well as ad-hoc individuals traveling as a group.
Including all ABA, NTA, OMCA buying members.
March 2015-June 2015
LTPA Member Rate
1/2 page $2922
1/4 page $1968
1/6 page $1190
September 2015- June 2016
LTPA Member Rate
1/2 page $2995
1/4 page $2017
1/6 page $1220
Space & Materials Deadlines
March 2015 January 1, 2015
June 2015 April 1, 2015
September 2015 July 1, 2015
December 2015 October 1, 2015
March 2016 January 1, 2016
June 2016 April 1, 2016
Contract or Insertion Order and Ad Materials are sent directly to LTPA
60
Leisure Group Travel
Individual Ad
Leisure Group Travel is America’s leading group travel publication and
website. Each edition is new and inviting – opening up a world of travel
possibilities for subscribers. Alongside award-winning destinations articles,
readers discover insightful columns on industry best practices.
Issue
April 2015 & 2016
October 2015
December 2015
Added value
Leisure Group Travel advertisers get a showcase web page with
any buy, plus they will be placed within Louisiana editorial.
Ad Specs
1/2 page ad - 7 1/2” w x 5“h
1/3 page ad - 4 3/4”w x 5“h
1/4 page ad - 3 5/8”w x 4 3/4”h
1/6 page ad - 2 3/8”w x 4 7/8”h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Market/Circulation
20,000 Group travel planners,
leaders, tour operators, bus
companies, banks, churches,
Niche Affinity Groups, bonus
distribution at 50 trade shows
annually including ABA, NTA,
Travel South.
LTPA Member Rate
1/2 page $2904
1/3 page $2250
1/4 page $1692
1/6 page $900
Space & Materials Deadlines
April 2015 February 10, 2015
October 2015 August 10, 2015
December 2015 October 10, 2015
April 2016 February 10, 2016
Ad Representative • Cheryl Rash
cheryl@ptmgroups.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
61
LTPA Group Travel E-Newsletter
Individual Ad
MEETINGS (TRADE)
LTPA Group Travel E-Newsletter will target national and international operators
that are actively planning trips to Louisiana. Each newsletter will contain group
friendly destinations, attractions, and events from all five regions of the state.
Issue
January 2015 & 2016
June 2015 & 2016
October 2015
Added value
All advertisers will get an attraction and event from their area to
showcase in their particular region. This will also include 100
words of copy, and a URL link to your website.
Ad Specs
Side Banner Ad: 180 x 180 pixels
Bottom Page Banner Ad: 600 x100
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Market/Circulation
700 tour operators
LTPA Member Rate
Side Banner Ad
$250
Bottom of Page Banner Ad
$500
Space & Materials
Deadlines
January 1, 2015
June 1, 2015
October 1, 2015
January 1, 2016
June 1, 2016
Ad Representative • Tiffany Schultz • Laine Garner
tschultz@ltpa.org • lgarner@ltpa.org
Contract or Insertion Order and Ad Materials are sent directly to LTPA
62
Meetings and Conventions
Magazine
Individual Ad
MEETINGS (TRADE)
M&C continues to deliver an audience of the industry’s highest qualified full-time
meeting professionals. At the forefront of industry trends and developments, our
engaged audience of professional planners maintain a powerful influence on all
aspects of their meetings and programs, with over 95% making decisions regarding destinations, hotel and venue selection. This planner audience averages 15.2
meetings per year and includes 100% coverage to Fortune 1000 companies and
Top 5o US Associations.
Issue
April 2015 & 2016
September 2015
Added value
All advertisers receive a featured listing on M&C’s
Meeting Facility pages for one month.
Market/Circulation
National Circulation/50,000
Ad Specs
1/2 page ad - 7” w x 5.125“h
1/3 page ad - 2.25”w x 9.75“h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
LTPA Member Rate
1/2 page $3600
1/3 page $2400
Space & Materials Deadlines
April 2015 February 20, 2015
Sept/ 2015 July 20, 2015
April 2016 February 20, 2016
Ad Representative • Shalise DeMott
SDeMott@MCMag.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
63
Prevue Magazine
QUALIFIED
MEETING
PLANNERS
Coop Ad
Prevue reaches meeting planners both digitally and in print. Prevue’s editorial
is 100% focused on unique meeting experiences offered by destinations,
hotels/resorts, venues and convention centers. Prevue provides fresh ideas
and activities for their next group meeting or event.
Of our subscribers, 80% are directly involved in site selection for a wide
variety of meetings and group travel. Approximately 35% are corporate, 26%
association, and 39% independent. 55% are responsible for convention
planning/coordination. 62% have considered new destinations never booked
before after reading editorial in Prevue and 57% have contacted an
advertiser because of an ad seen in Prevue. *2013 Signet Research AdStudy/
Publishers’ Profiling
Added value
1/4 page page advertisers receive:
• 1x 300x90 ROS banner on prevueonline.net
• 1x Geo-targeted e-blast to 5,000 meeting planners in choice
of states: LA, TX, MS, AL, AR, TN, FL GA, MO & OK
1/2 page advertisers receive:
• 1x 300x90 ROS banner on prevueonline.net
• 2x Geo-targeted e-blast to 5,000 meeting planners in choice
of states: LA, TX, MS, AL, AR, TN, FL GA, MO & OK
• PLUS for March/April issues only in 2015 and 2016: AdStudy
Report
Ad Specs
1/2 page ad - 7.75”w x 4.125”h
1/4 page ad - 3.775”w x 4.125”h
1/8 page ad - 3.775”w x 2”h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Issue
March/April 2015 & 2016
July/August 2015
Market/Circulation
Prevue bi-monthly magazine
targets 35,000 meeting planners
with a pass-along readership of
3 or 105,000 readers.
LTPA Member Rate
1/2 page
$3,600
1/4 page $1,800
1/8 page
$900
Space & Materials Deadlines
March/April 2015 Feb 1, 2015
July/Aug 2015 June 1, 2015
March/April 2016 Feb 1, 2016
Ad Representative • Terri Tonkin
terri@worthit.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
64
Rejuvenate
Individual Ad
FAITH BASED
Rejuvenate is the only independently produced magazine offering indepth, targeted editorial for planners of faith-based meetings. Our readers often wear many hats within their organizations, and our editorial
mission is to give them insight and intelligence when it comes to their role
as meeting planners for all kinds of faith-based events.
Issue
October 2015
Market/Circulation
Faith-based market,
5,500 circ.
Added Value
10 Custom Leads
Ad Specs
1/2 page ad - 7”w x 4.75”h
1/3 page - 4.604”w x 4.75”h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
LTPA Member Rate
1/2 page $3,000
1/3 page $2,700
Space & Materials Deadlines
August 15, 2015
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must
specify program and company name in the subject line.
Ad Representative • Derek Rodriguez
drodriguez@collinsonmedia.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
65
SportsEvents
Coop Ad
MEETINGS (TRADE)
SportsEvents Media Group, producers of SportsEvents magazine,
www.sportseventsmagazine.com and S.P.O.R.T.S- The Relationship
Conference, is the leading resource for sports events planners to help
them be more effective, informed and successful with their events and
competitions.
Added Value
May 2015 & 2016
• Free Matching Advertorial
• Listing in Advertisers Reference Guide in Print & Online
• Enrollment in Event Match Leads Program
• Hyperlinked ad in digital edition
June 2015 & 2016
• Editorial Mention via editors in LA Guide
• Listing in Advertisers Reference Guide in Print & Online
• Enrollment in Event Match Leads Program
• Hyperlinked ad in digital edition
December 2015
• Free Matching Advertorial
• Listing in CVB Directory in Print & Online
Mechanical Specifications
• Enrollment in Event Match Leads Program
• Hyperlinked ad in digital edition
Ad Specs
1/2 page ad - 7.635”w x 4.25”h
1/4 page ad - 3.75”w x 4.25”h
1/8 page ad - 3.75”w x 2”h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Issue
May 2015 & 2016
** Small Markets: BIG on Sports—Free Matching Advertorial
June 2015 & 2016
**Louisiana Site Selection Guide
December 2015
**Annual Planners Guide to Sports Commissions & CVBs—Free Matching Advertorial with 1/2 page ad or larger
Market/Circulation
Sports events planners,
tournament directors & other
sports prospects / 16,500
(qualified) 23,500 Total (Monthly
E-Newsletter Recipients, Digital
Edition Monthly Visitors + Print
Circulation)
LTPA Member Rate
1/2 page $1800
1/4 page $900
1/8 page $450
Space & Materials Deadlines
May 2015 - April 10, 2015
June 2015 - May 11, 2015
December 2015 - Nov. 1, 2015
May 2016 - April 10, 2016
June 2016 - May 10, 2016
Ad Representative • Shellie Kichler
skichler@coveypubs.com
Contract or Insertion Order and Ad Materials are sent directly to LTPA
66
Student Group Tour
Individual Ad
GROUP TOUR (TRADE)
Student Group Tour Magazine is a targeted publication for educators
and student tour planners actively planning tours for student groups.
Issue
January 2015
April 2015
October 2015
January 2016
April 2016
Added Value
Web Listing with any placement. Web Page with any 3X placement. Editorial is available by contacting editor@grouptour.com
Editorial Coverage
We invite you to submit story ideas to editor@grouptour.com
Market/Circulation
15,000 educators, student tour
operators, homeschoolers who
are decision makers in student
travel, including all buying members of SYTA.
Reader Service Info
RSC is available for all advertisers; leads are retrievable
24/7 online with links to all relevant contact information
January-April 2015
LTPA Member Rate
1/2 page $2922
1/4 page $1968
1/6 page $1190
Ad Specs
1/2 page ad - 4.75”w x 7.25”h
1/4 page ad - 2.25”w x 7.25”h
1/6 page ad - 2.25”w x 4.75”h
Send a CMYK, 300 dpi ad as an .EPS, .JPG or .TIF or press
quality .PDF, all fonts embedded or converted to outlines.
October 2015- April 2016
LTPA Member Rate
1/2 page $2978
1/4 page $2004
1/6 page $1206
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Ad Representative • Marlene Smith
marlene@grouptour.com
Space & Materials Deadlines
January 2015 Nov 1, 2014
April 2015 Feb 1, 2015
October 2015 August 1, 2015
January 2016 Nov 1, 2015
April 2016 Feb 1, 2016
Contract or Insertion Order and Ad Materials are sent directly to LTPA
67
Christmas in Louisiana
Louisiana Travel Promotion Association will produce a Christmas in
Louisiana Brochure that will be available in October of 2015. Participants
will be able to purchase a listing for as little as $150.
Issue
October 2015
Ad Specs
Full page ad - trim 4”w x 9”h
live area - 3.5”w x 8.5”h
keep live matter .25” from trim
bleed 4.25”w x 9.25”h
1/2 page ad - 3.5” w x 4.125” h
1/4 page ad - 3.5” w x 2.125” h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
Listing Specs:
Photo Listing: 25 words of copy and high resolution color photo.
This includes a listing on the calendar of events
Basic Listing: 25 words of copy
Calendar of Event Listing: Name, Website and Number
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Market/Circulation
Welcome Centers throughout LA,
Certified Folder/ 50,000
LTPA will market the brochure in
ads that will be placed in publications (determined at a later
date) and consumers will have
the opportunity to upload the
brochure online at
Louisianatravel.com
LTPA Member Rate
Ads:
Full Page: $1350
1/2 Page: $825
1/4 Page: $495
Listings:
Photo Listing: $350
Basic Listing: $200
Calendar Event Listing: $150
Space & Materials Deadlines
September 1, 2015
Ad Representative • Tiffany Schultz • Laine Garner
tschultz@ltpa.org • lgarner@ltpa.org
Contract or Insertion Order and Ad Materials are sent directly to LTPA
68
Louisiana Culinary Trails
In 2015 we will be celebrating and promoting our great food and food culture!
LTPA has created an exciting food lovers’ campaign! This will include a brand new
Culinary Trails guide, print ads, digital ads, sweepstakes, blog posts, social media
campaigns and last but not least TWO public relations events that will be sure to
let everyone know that Louisiana is a Foodie’s Paradise!
INDIVIDUAL TRAIL SPONSORSHIP - $25,000
• Name your own trail in the Louisiana Culinary Trails Guide along with a Full page ad &
editorial
• Louisiana Culinary Trails social media campaign: Receive facebook sweepstakes
campaign as well as mentions on other social media channels
• Louisiana Culinary Trails web site: Banner ads and feature a product/experience in the
Experience the Trail Section
• Louisiana Culinary Trails App
• Texas Monthly Campaign:
• Custom VIP Event with Texas Monthly Editors in Austin, TX
• Inbook opportunities
• Online elements
PLATINUM SPONSORSHIP - $12,000
• Full page ad in Culinary Trails Guide
Individual Trail
• Louisiana Culinary Trails social media campaign: 10-day contest promotion
Sponsorship on Facebook as well as mentions on other social media channels
$25,000
• Louisiana Culinary Trails web site: Banner ads and feature a product/experience in the
Platinum Sponsorship - Experience the Trail Section
$12,000
• Louisiana Culinary Trails App
Gold Sponsorship • Texas Monthly Campaign:
$6,000
• Custom VIP Event with Texas Monthly Editors in Austin, TX
Bronze Sponsorship • Inbook opportunities
$3,000
• Online elements
Deadline
January 1, 2015
Contact Tiffany
Schultz for
full detailed
deliverables in
each sponsorship
Wine Week in The
Woodlands,TX,June
2015- Louisiana Culinary
Trails will be a big
sponsor of this event
which will include chef
demonstrations and
media opportunities.
We will keep everyone
updated as details are
finalized.
GOLD SPONSORSHIP - $6,000
• 1/2 page ad in Culinary Trails Guide
• Louisiana Culinary Trails social media campaign: Five-day contest promotion
on Facebook as well as mentions on other social media channels
• Louisiana Culinary Trails web site: Banner ads and feature a product/experience in the
Experience the Trail Section
• Louisiana Culinary Trails App
• Texas Monthly Campaign:
• Custom VIP Event with Texas Monthly Editors in Austin, TX
• Inbook opportunities
• Online elements
BRONZE SPONSORSHIP - $3,000
• 1/4 page ad in Culinary Trails Guide
• Louisiana Culinary Trails social media campaign: Mentions on social media channels
• Louisiana Culinary Trails web site: Banner ads and feature a product/experience in the
Experience the Trail Section
• Louisiana Culinary Trails App
• Texas Monthly Campaign:
• Custom VIP Event with Texas Monthly Editors in Austin, TX
• Online elements
Ad Representative:
Contract or Insertion Order and Ad Materials are sent directly to LTPA
69
Tiffany Schultz
tschultz@ltpa.org
Louisiana Fishing & Outdoor Adventures
Louisiana Travel Promotion Association (LTPA) is producing this program targeting visitors
that want to explore Louisiana for its Fishing & Outdoor Adventures. This product will showcase Louisiana’s outdoor activities from birding and hiking to cycling to fishing and hunting,
not to mention, water sports and geo caching. It will also feature our nature museums, parks,
gardens and scenic byways. Members can participate in this program by just purchasing a
basic listing for only $150 or you can have the opportunity to be a sponsor as well. The outdoor publication will be distributed in our state welcome centers/certified centers and also
through ad fulfillment and trade shows.
Issue
Spring of 2015 & 2016
Sponsorships Levels:
Platinum- $6000
-Representation at Shows
- (10) photo listings in guide
- Full Page Ad in Guide
Louisiana Outdoor Adventure
Trade Show Opportunities:
Gold- $3250
-Representation at Shows
- (6) photo listings in guide
- 1/2 page ad in guide
• Louisiana Sportsman Show,
2015:
• BassMasters Classic, Greenville, SCFebruary 20-22, 2015
Market/Circulation
Welcome Centers throughout
Louisiana, Outdoor Shows,
Certified Folder Display and
e-Brochure on Louisianatravel.com
Gonzales, LA- March 12 -15, 2015
LTPA Member Rate
Listings
Photo Listing- $300
Basic Listing- $150
2016 Shows: TBD
Silver - $1750
-Representation at Shows
- (3) photo listings in guide
- 1/4 page ad in guide
Space & Materials Deadlines
March 1, 2015 & 2016
Ad Specs
Full page ad - trim 4”w x 9”h
non bleed ad - 3.5”w x 8.5”h
keep live matter .25” from trim
bleed 4.25”w x 9.25”h
1/2 page ad - 3.5” w x 4.125” h
1/4 page ad - 3.5” w x 2.125” h
• PDF files preferred
• CMYK, high resolution ad saved as a press quality PDF
• Fonts embedded or converted to outlines
• eps, jpeg or tif files are accepted
Listing Specs (GPS Coodinates for all listings)
Photo listing - 35 words of copy & contact info
1.75”w x 1.85”h 300 dpi color photo saved as an .EPS, .JPG or .TIF
Basic listing - 35 words of copy & contact info
Added Value:
Advertising Opportunities in Outdoor
Publications - Promoting the guide
and website.
Ad Representative
Tiffany Schultz • Laine Garner
tschultz@ltpa.org • lgarner@ltpa.org
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify program and
company name in the subject line.
Contract or Insertion Order and Ad Materials are sent directly to LTPA
70
Bank Travel
Conference Pamphlet
Bank Travel is the nation’s leading organization of Bank Loyalty Program
Directors. Serving 3,000 banks and financial institutions nationwide with
information on building and growing loyalty programs. Bank Clubs are
generating the newest sales markets and creating opportunities for travel
companies, destinations, and suppliers that want new group sales. Market
your business to the Bank Travel Directors who choose the southern states as
42% of their desired destinations.
Shows
February 8-10, 2015 Nashville, TN
TBD 2016
Added Value
• Reader service card of brochures
• Downloadable format and searchable.
Market/Circulation
300
Ad Specs
Full Page Formatted Ad – 200 words of copy, and 3 photos
(300dpi full color saved as TIF, JGP, or EPS)
1/2 Page Formatted Ad - 100 words of copy, and 1 photo
(300dpi full color saved as TIF, JGP, or EPS)
Brochure Listing - Business Name, Address, Phone Number,
Email and web address. (Reader service card of brochures)
LTPA Member Rate Ads
Full page
1/2 page Brochure Listing
Space & Materials
Deadlines
January 5, 2015 & 2016
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Ad Representative • Tiffany Schultz • Laine Garner
tschultz@ltpa.org • lgarner@ltpa.org
Contract or Insertion Order and Ad Materials are sent directly to LTPA
71
$750
$400
$100
Student Youth Travel Assoc.
Conference Pamphlet
LTPA will directly target the Student Youth Travel Market on behalf of its members by participating in Student Youth Travel Conference. If you’re an attraction, hotel, restaurant, or DMO that is currently serving or wants to serve the
Student Travel Tour Operators, LTPA is producing a pre-conference pamphlet
that will be sent out to these directors throughout the US. The pamphlet will
then be used during the conference by LTPA’s tour and travel manager and as
a follow up piece for all show leads. Leads from SYTA will first be distrubuted
to all participants.
Shows
August 28- Sept 1, 2015 Branson, MO
TBD 2016
Added Value
• Reader service card of brochures
• Downloadable format and searchable.
Ad Specs
Full Page Formatted Ad – 200 words of copy, and 3 photos
(300dpi full color saved as TIF, JGP, or EPS)
1/2 Page Formatted Ad - 100 words of copy, and 1 photo
(300dpi full color saved as TIF, JGP, or EPS)
Brochure Listing - Business Name, Address, Phone Number,
Email and web address. (Reader service card of brochures)
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must specify
program and company name in the subject line.
Market/Circulation
400
LTPA Member Rate Ads
Full page
1/2 page Brochure Listing
Space & Materials Deadlines
Deadline July 15, 2015 & 2016
Ad Representative • Tiffany Schultz • Laine Garner
tschultz@ltpa.org • lgarner@ltpa.org
Contract or Insertion Order and Ad Materials are sent directly to LTPA
72
$750
$400
$100
Travel & Vacation Shows
Recipe Book
LTPA attends these travel & vaction shows on behalf of our members.
A specially designed recipe book is created for primary distribution at
these six consumer shows. If you are interested in working in the LTPA
booth for any of these shows, please contact Tiffany Schultz at
225-408-4029 or tschultz@ltpa.org.
Shows
• 2015 Florida Snowbird Extravaganza,
Lakeland, FL- January 27-28, 2015
Specs
Full Sponsor (2 pages) $1500
First Page • 150 words of copy
• phone # & website
• up to 3 high resolution (300 dpi) CMYK photos
• high resolution CMYK logo
Second Page
• recipe
• high resolution (300 dpi) CMYK photo of the recipe or
ingredients
• recipe courtesy of….
• phone # & website to correlate with the first page
Partial Sponsor (1 page) $800
• recipe
• high resolution (300 dpi) CMYK photo of the recipe or
ingredients
• recipe courtesy of….
• phone # & website
• 35 words of copy
• high resolution CMYK logo
• The Bay Area Travel & Adventure
Show, Santa Clara, CA February 7-8, 2015
• AARP Life @50+, Denver, Co September 17-18, 2015
2016: Shows TBD
Market/Circulation
10,000
LTPA Member Rate Ads
Full Sponsor (2 pages) - $1500
Partial Sponsor (1 page) - $800
Space & Materials Deadlines
2015-November 1, 2014
2016-November 1, 2015
The colors of the headers & footers will match the regional
marketing colors of the state and the book will be laid out by
marketing regions.
Media/Delivery
Email ad materials to tschultz@ltpa.org, emails must
specify program and company name in the subject line.
Ad Representative • Tiffany Schultz • Laine Garner
tschultz@ltpa.org • lgarner@ltpa.org
Contract or Insertion Order and Ad Materials are sent directly to LTPA
73
AAA E-Newsletter
LTPA will target the AAA offices in US and Canada with a specially designed
e-newsletter to offer them options to order participants’ brochures through our
online ordering system on ltpa.org. LTPA will send out a quarterly e-newsletter to
those AAA offices featuring travel ideas, DMO’s, hoteliers, attractions, and restaurants. This e-newsletter will also link to the participant’s website.
Ad Specs
Side Banner Ad: 180 x 180 pixels
Bottom Page Banner Ad: 600 x100
Media/Delivery
Email ad materials to
tschultz@ltpa.org, emails must
specify program and company name
in the subject line.
Issue
January 2015
March 2015
June 2015
October 2015
January 2016
March 2016
June 2016
Market/Circulation
US and Canada AAA Offices
LTPA Member Rate Ads
Side Banner Ad - $150
Bottom of Page Banner Ad - $300
LTPA Explores
Space & Materials Deadlines
January 2015 - December 15, 2014
March 2015 - February 15, 2015
June 2015 - May 15, 2015
October 2015 - September 15, 2015
January 2016 - December 15, 2015
March 2016 - February 15, 2016
June 2016 - May 15, 2016
LTPA Explores will showcase your businesses to the Welcome Centers around
the state. Mingle with them, let them
know about your business, let them
have a face with a name. Everyday
travel counselors are informing visitors about YOU! - Make sure your brochures are stocked and your business
is ready for the summer season. Join
us for a two day bus trip around the
state.
Places: State Welcome Centers and Certified welcome centers (up to 12 visited)
Departure: Summer 2015
Rate: $275
LTPA will coordinate bus travel to all centers, set up boxed lunches, and provide you with a list of counselors.
• You will need to pay for Dinner, and one night hotel stay
• Brochures of your business
• Giveaway for Counselors
Ad Representative • Angie Burley• Laine Garner
aburley@ltpa.org • lgarner@ltpa.org
Contract or Insertion Order and Ad Materials are sent directly to LTPA
74
Essential Attractions Package
Want to increase visitors to your attraction? LTPA has developed a discounted package
of the essential marketing programs designed just for you, our valued member attractions! We have hand-selected these five programs to offer you several discounted marketing opportunities that we feel are vital to increasing your business. This package deal
is the most cost-effective way for you to reach potential visitors through LTPA programs.
Sign up today!
Components
2016 Louisiana Inspiration Guide
2015 Visitor Center Distribution
2016 Recipe Book
2015 Attractions
AAA Newsletter: one side banner
ad in June 2015 newsletter
LTPA Member Rate
$1000
Space & Materials Deadlines
April 1, 2015
Essential Festival Package
Components
• One-Time Visitor Center Distribution
• Offbeat Magazine Festival Insert
Fall (September Issue)
Spring (March issue)
• Louisiana Newspaper Ad
Looking for a cost effective way to get more Louisiana visitors to your
festival for the spring and fall? LTPA has developed a discounted
package of the essential marketing programs designed just for promoting your event! We have chosen 3 marketing opportunities that
we feel are vital to increasing your business, and are offering them
to you at one low price!
LTPA Member Rate
$750
Space & Materials Deadlines
Spring 2015 & 2016 February 1st 2015 & 2016
Fall 2015 August 1st 2015
Contract or Insertion Order and Ad Materials are sent directly to LTPA
75
brochure design & distribution
Brochure & Rack Cards
Printing Program
ONE STOP SHOP!!! Let LTPA design, print and distribute your
brochure. Save money by using LTPA and receive ten hours of
graphic design!
LTPA Member Rate Ads
Rack Card
(4”x9”)
10,000 - $960
25,000 - $1325
50,000 - $2000
Brochure Prices
Preparation Of Materials
Choose your format
First you must determine the size of your brochure. This will be dictated either
by your budget or by what you need to include in your brochure. It is wise to
consult an experienced graphic designer to finalize exactly what you need.
LTPA’s graphic designer can assist you in these matters.
Create an effective brochure
The following are points to consider in the design of your brochure. Keep in
mind that additional costs may be incurred in this phase of the project.
• Copy writing: Participants are responsible for writing their own copy. If
possible, email or provide typed copy saved on a disk in Microsoft Word.
• Photographs: Photos are also a participant responsibility. If you wish for
the LTPA graphic designer to design your brochure, we ask that you furnish
high resolution digital photos.
• Maps: Original map drawings can be a major expense, so whenever possible use existing public maps with minor changes to indicate your location.
It is important to provide accurate positioning of your company. The association staff can work with you in this area.
• Original Artwork: Original artwork should never be folded, stapled, taped,
or written on.
• Proofing: In order for you to see how your final product will appear, a
proof will be made by the printer before the brochure goes to press. This
allows a final chance to check for any mistakes and to be sure color is correct. This proofing should be done in a timely manner so as not to delay the
production process. At this point changes are costly, so proof all prior laser
copies carefully.
2 Panel
10,000
25,000
50,000
(8”x9”)
- $1020
- $1450
- $2260
3 Panel
10,000
25,000
50,000
(8.5”x11”)
- $1200
- $1700
- $2700
4 Panel
10,000
25,000
50,000
(8.5” x 14”)
- $1200
- $1820
- $2980
• Prices do not
include taxes
• These prices include
shipping to ONE location.
• Any hours of design
exceeding 10 will be
billed at $50 an hour.
Call or email for more information
Natalie Hutchinson • Laine Garner
nhutchinson@ltpa.org • lgarner@ltpa.org
Contract or Insertion Order and Ad Materials are sent directly to LTPA
76
Visitor Center Distribution
What Is the Visitor Center Distribution Program?
The Louisiana Travel Promotion Association provides members with a low cost means of distributing literature
through the state’s network of visitor information centers. These visitor centers are operated by the State of
Louisiana on the major interstate highways at entry points to Louisiana, and by city or parish governments, chambers of commerce, or tourist bureaus throughout Louisiana. This program assists members in getting their brochures into the hands of visitors who have stopped at one of our centers.
How Does The Program Work?
A master list of visitor center distribution participants is supplied to the network of centers together with each
participant’s brochure, which has been assigned a code number for use in ordering. Updates are sent to each
center monthly. Quarterly computer reports allow participants to review where their brochures are used most
frequently. While every effort is made to encourage each center to order all participating members’ brochures,
LTPA cannot be responsible for making certain that is the case. We urge participants to review their quarterly
reports and to contact centers who are not ordering their brochures.
How Can I Participate?
A member must sign a yearly contract based on a price according to the brochure size. The first 5,000 brochures
are automatically distributed in the first month of joining the VCD program to all centers in predetermined quantities. The brochure is assigned a codenumber and a copy of the brochure is sent to each center for inclusion in
a master book of brochures available to each center. Following the initial shipment, LTPA will warehouse the
remaining brochures and bulk ship them as ordered. You will be furnished with quarterly computer reports detailing the distribution of your brochure. A maximum of 10,000 brochures will be distributed per year; additional
shipments will be pro-rated based on contracts. As we near your annual contract renewal date, the LTPA office
will notify you that it is necessary for you to renew your participation if you wish to continue to have your promotional literature distributed.
How Many Brochures Will I Need?
It is not possible to determine how many of your brochures will be needed to satisfy the requests of the visitor
centers each year. While the number of brochures needed varies according to the participant’s location and
description, the average is 10,000 copies. This should assist you in budgeting on an annual basis for the distribution of your promotional literature. Remember that new brochures on the program will be distributed quickly
at first but will settle to a normal level once the centers are familiar with their availability. Every brochure must
meet certain guidelines set by the Louisiana Office of Tourism in order for it to be distributed to the thirteen state
information centers. A copy of the guidelines can be obtained by calling the LTPA office. All brochures are
approved for distribution at LTPA-certified centers.
Where Do I Send My Brochures For Distribution?
The brochures should be shipped prepaid to:
LTPA Warehouse / 1165 S Foster Dr / Baton Rouge, LA 70806.
**Please Clearly & Accurately Label Each Box with the quantity of brochures included.
****It is the participant’s responsibility to notify LTPA of ANY changes in design or content of their brochure.
They must also contact LTPA when a special offer has expired.
Continued on next page
Ad Representative • Angie Burley & Laine Garner
aburley@ltpa.org • lgarner@cox.net
Contract or Insertion Order and Ad Materials are sent directly to LTPA
77
Visitor Center Distribution
Deadline Brochures must be approved before the 20th of the month that distribution begins
VCD ANNUAL PRICING
One panel rack card (no larger than 4" x 9")
$450/yr
2-3 panel brochure (no larger than 4" x 9")
$550/yr
Multiple page brochure (no larger than 4" x 9")
$650/yr
Call or email
Angie Burley
225.408.4033
aburley@ltpa.org
Digest size / Full Size $750/yr
One-time distribution 1-3 panel brochure (4" x 9")
(maximum of 5,000 quantity needed) $250/yr
A maximum of 10,000 brochures will be distributed per year;
additional shipments will be pro-rated based on contracts.
1. Clearly & accurately label each box with the quantity of brochures included.
2. All brochures must be banded or shrink-wrapped in quantities of 25, 50, or 100 for ease of tracking
distribution.
3. No more than 10,000 brochures should be sent for distribution at a time, or a warehousefee of $5.00
per box will be charged. A maximum of 10,000 brochures will be distributed per year; additional shipments
will be pro-rated based on contracts.
4. A service fee of $10.00 per box will be assessed for third-party pick-up of inventory.
5. To facilitate delivery, we request that all pallet shipments sent by freight carrier arrive in trucks equipped
with a lift gate.
ADDITIONAL INFORMATION & GUIDELINES
Reports: Quarterly reports on inventory levels and distribution points will be sent out by
the 15th of January, April, July, and October.
Quantity of Brochures: No more than 10,000 brochures should be sent for distribution at a time, or a fee of $5.00 per box will be charged. When your inventory level
reaches 1,000 LTPA will send notification to request additional brochures.
Labeling & Banding: All brochures must be banded or shrink-wrapped in quantities of
25, 50, or 100 for ease of tracking distribution. Also remember to label each box
with the name & quantity of brochures.
Non-Member Pick Up: A service fee of $10.00 per box will be assessed for third-party
pick-up of inventory.
Lift-Gate: We request that all shipments sent by a freight company that involve a pallet
be sent via trucks with a lift-gate to assist with delivery.
Auto Renewals: Your business will be bill on an annual basis unless LTPA is notified to
cancel the program, however, if full payment has not been received in 90 days,
termination of distribution will be implied and remaining brochures discarded.
Inventory of Non-Renewals: Customers who do not wish to renew must notify LTPA
within 30 days of their contract’s expiration date in order to stop distribution and avoid
re-billing. Any inventory of brochures will need to be picked up by the owner or their
designee, shipped at the owner’s expense or will be disposed of by LTPA.
For all other7/16/08
brochure
2:40 distribution
PM Page 1
needs LTPA recommends:
Certified Ad
S E R V I N G L O U I S I A N A’ S T O U R I S M I N D U S T R Y
BROCHURE DISTRIBUTION
to Hotels › Restaurants › Airports
in L O U I S I A N A and T E X A S
1-800-799-7373
Contract or Insertion Order and Ad Materials are sent directly to LTPA
78
w w w. c e r t i f i e d f o l d e r. c o m
Deadline Sheet for Materials
October 2014
10/10
Multiple Magazine Insert-Family Travel Planner
Feb 2015
10/15
Southern Living TDA Jan 2015
November 2014
11/01
Bridal Guide Mar/Apr 2015
11/01
Connect, January 2015
11/01
Garden & Gun, Feb/Mar 2015
11/01
Louisiana Cookin Jan/Feb 2015
11/01
Student Group Tour Magazine Jan 2015
11/01
Travel and Vacation Show Recipe Book, 2015
11/08
Travel 50 & Beyond Winter 2015
11/09
Louisiana Kitchen Jan/Feb 2015
11/15
Texas Monthly FTA Jan 2015
11/15
Southern Living TDA Feb 2015
11/20
Destinations Jan/Feb 2015
December 2014
12/01
Travelhost Spring 2015
12/10
Local Palate, March 2015
12/10
AAA Newsletter Jan
12/10
Taste of the South Mar/April 2015
12/15
Convention South, Feb 2015
12/15
Southern Living TDA March 2015
12/15
Louisiana Cookin Mar/Apr 2015
12/15
Texas Monthly FTA Feb 2015
12/15
Orbitz Jan/Feb/Mar 2015
12/15
Food Network Magazine April 2015
12/15
Outdoor Life, March 2015
12/20
BirdWatching April 2015
12/23
AAA Texas Journey Mar/Apr 2015
12/23
AAA Southern Traveler Mar/Apr 2015
January 2015
01/01
Louisiana Culinary Trails 2015
01/01
Cooking Light April 2015
01/01
Edible Spring 2015
01/01
Group Tour Magazine Mar 2015
01/01
LTPA Group Travel E-Newsletter
01/05
Bank Travel Brochure March 2015
01/01
STS Newspaper Insert, Spring 2015
01/10
Louisiana Kitchen Mar/Apr 2015
01/10
O, The Oprah Magazine May 2015
01/09
Travel 50 & Beyond Spring 2015
01/15
Texas Monthly FTA Mar 2015
01/15
Southern Living TDA Apr 2015
01/20
American Road Magazine, Spring 2015
01/25
AARP,The Magazine, April/May 2015
February 2015
02/01
Food & Travel Magazine Apr-June 2015
02/01
Spring Festival Package
02/01
OffBeat Magazine Insert, March 2015
02/01
Rich Media Banner Co-Op Spring 2015
02/01
Prevue Magazine Mar/Apr 2015
02/01
Student Group Tour Magazine Apr 2015
02/03
Family Circle May 2015
02/04
Hoffman Media Power Buy, Spring 2015
02/05
AAA Southern Traveler May/June 2015
02/06
Louisiana Great Summer Getaways Insert
May 2015
02/09
Southern Living Co-Op May 2015
02/10
AAA Texas Journey May/June 2015
02/10
Leisure Group April 2015
02/15
Convention South, April 2015
02/15
Louisiana Cookin May/June 2015
02/15
Texas Monthly FTA April 2015
02/15
Texas Monthly Co-Op Apr 2015
02/15
Southern Living TDA May 2015
02/15
AAA Newsletter March
02/20
Martha Stewart Living May 2015
02/20
Meetings and Conventions April 2015
March 2015
03/01
03/01
03/01
03/07
03/10
03/15
03/15
03/15
Louisiana Fishing & Outdoor Adventures 2015
Best of American Travel Spring 2015
Travelhost Summer 2015
Travel 50 & Beyond Summer 2015
Louisiana Kitchen May/June 2015
Texas Monthly FTA May 2015
Orbitz Worldwide Apr/May/June 2015
Southern Living TDA June 2015
April 2015
04/01
04/01
04/01
04/01
04/10
04/15
04/15
04/15
04/15
04/20
Louisiana Attractions
Attractions Package
Food & Travel Magazine July-Sept 2015
Group Tour Magazine June 2015
SportsEvents May 2015
Louisiana Cookin July/Aug 2015
Texas Monthly FTA June 2015
Southern Living TDA July 2015
Convention South June 2015
Bridal Guide Sept/Oct 2015
May 2015
05/10
05/11
05/15
05/16
05/15
05/15
Louisiana Kitchen July/Aug 2015
SportsEvents June 2015
Texas Monthly FTA July 2015
AAA TourBook 2016
Southern Living TDA Aug 2015
AAA Newsletter June
Contract or Insertion Order and Ad Materials are sent directly to LTPA
79
June 2015
06/01
06/01
06/01
06/01
06/01
06/15
06/05
06/10
06/15
06/15 06/15
06/20
06/20
06/20
06/20
06/20
06/20 06/20
Cooking Light Sept 2015
Travelhost Fall 2015
Fall Travel Newspaper Insert Sept 2015
LTPA Group Travel E-Newsletter
Prevue Magazine July/Aug 2015
Louisiana Cookin Sept/Oct 2015
Taste of the South Sept/Oct 2015
Midwest Living Sept/Oct 2015
Texas Monthly FTA Aug 2015
Orbitz Worldwide July/Aug/Sept 2015
Southern Living TDA Sept 2015
AAA Southern Traveler Sept/Oct 2015
Food Network Magazine October 2015
Connect Magazine Sept 2015
AAA Texas Journey Sept/Oct 2015
Hearst Women’s Travel Group Oct 2015
Martha Stewart Living Oct 2015
Culinary Group Tour Planning Guide
July 2015
07/01
Food & Travel Magazine Oct-Dec 2015
07/01
Rich Media Fall 2015
07/01
Group Tour Magazine Sept 2015
07/01
Local Palate, Sept 2015
07/01
BirdWatching October 2015
07/10
Travel 50 & Beyond Fall 2015
07/07
Garden & Gun, Oct/Nov 2015
07/10
Edible Fall 2015
07/13
Best of American Travel Fall 2015
07/14
STS Newspaper Fall 2015
07/15
SYTA August 2015
07/15
AARP, The Magazine October/November 2015
07/15
Texas Monthly FTA Sept 2015
07/15
Good Sam Travel Guide & Campground Directory 2016
07/15
Southern Living TDA Oct 2015
07/20
American Road Magazine, Fall 2015
07/20
Convention South Sept 2015
07/20
Louisiana Kitchen Sept/Oct 2015
07/20
Outdoor Life Oct 2015
07/20
Meetings and Conventions Sept 2015
07/25
Destinations Sept/Oct 2015
August 2015
08/01
08/01 08/01 08/01
08/05
08/10
08/15
08/15
08/15
08/15
08/15
08/20
08/15
Fall Festival Package
Offbeat Sept 2015
O, The Oprah Magazine Oct 2015
Student Group Tour Magazine Oct 2015
Hoffman Media Power Buy, Fall 2015
Leisure Group Travel Oct 2015
AAA Southern Traveler Nov/Dec 2015
Louisiana Cookin Nov/Dec 2015
Texas Monthly Co-Op Oct 2015
Texas Monthly FTA Oct 2015
Rejuvenate Magazine, October 2015
AAA Texas Journey Nov/Dec 2015
Southern Living TDA Nov 2015
September 2015
09/01
Travelhost Winter 2015/2016
09/01
Christmas Brochure Oct 2015
09/05
Louisiana Kitchen Nov/Dec 2015
09/15
Texas Monthly FTA Nov 2015
09/15
Orbitz Worldwide Oct/Nov/Dec 2015
09/15
Southern Living TDA Dec 2015
09/15
AAA Newsletter
October 2015
10/01
Group Tour Magazine Dec 2015
10/01
LTPA Group Travel E-Newsletter
10/10
Leisure Group Travel Dec 2015
10/10
Multiple Magazine Insert-Family Travel Planner Feb 2016
10/15
Texas Monthly, FTA, Dec 2015
10/15
Southern Living TDA Jan 2016
10/20
Bridal Guide Mar/Apr 2016
November 2015
11/01
Connect, January 2016
11/01
Garden & Gun, Feb/Mar 2016
11/01
Student Group Tour Magazine Jan 2016
11/01
Travel and Vacation Show Recipe Book, 2016
11/01
Travel 50 & Beyond Winter 2016
11/09
Louisiana Kitchen Jan/Feb 2016
11/01
SportsEvents Dec 2015
11/15
Louisiana Cookin Jan/Feb 2016
11/15
Texas Monthly FTA Jan 2016
11/15
Southern Living TDA Feb 2016
11/20
Destinations Jan/Feb 2016
December 2015
12/01
Travelhost Spring 2016
12/15
Local Palate Mar 2016
12/10
Taste of the South Mar/April 2016
12/15
Convention South, Feb 2016
12/15
Southern Living TDA March 2016
12/15
Louisiana Cookin Mar/Apr 2016
12/15
Texas Monthly FTA Feb 2016
12/15
Orbitz Jan/Feb/Mar 2016
12/15
Food Network Magazine April 2016
12/15
Outdoor Life, March 2016
12/15
AAA Newsletter
12/20
BirdWatching April 2016
12/20
Edible Spring 2016
12/23
AAA Texas Journey Mar/Apr 2016
12/23
AAA Southern Traveler Mar/Apr 2016
Contract or Insertion Order and Ad Materials are sent directly to LTPA
80
January 2016
01/01
Cooking Light April 2016
01/01
STS Newspaper Spring 2016
01/01
Group Tour Magazine Mar 2016
01/01
LTPA Group Travel E-Newsletter
01/05
Bank Travel Brochure February 2016
01/05
Travel 50 & Beyond Spring 2016
01/10
Louisiana Kitchen Mar/Apr 2016
01/15
Texas Monthly FTA Mar 2016
01/15
Southern Living TDA Apr 2016
01/20
American Road Magazine, Spring 2016
01/20
AARP, The Magazine, April/May 2016
01/20
Martha Stewart Living May 2016
May 2016
05/10
05/15
SportsEvents June 2016
AAA Newsletter June 2016
June 2016
06/01
LTPA Group Travel E-Newsletter
February 2016
02/01
Spring Festival Package
02/01
OffBeat Magazine Insert, March 2016
02/01
Prevue Magazine Mar/Apr 2016
02/01
Rich Media Banner Co-Op Spring 2016
02/01
Student Group Tour Magazine Apr 2016
02/02
Family Circle May 2016
02/04
Hoffman Media Power Buy, Spring 2016
02/05
AAA Southern Traveler May/June 2016
02/09
Southern Living Co-Op May 2016
02/10
AAA Texas Journey May/June 2016
02/10
Leisure Group Travel Apr 2016
02/06
Louisiana Great Summer Getaways Insert May 2016
02/15
Convention South, April 2016
02/15
Louisiana Cookin May/June 2016
02/15
Texas Monthly FTA Apr 2016
02/15
Texas Monthly Co-Op Apr 2016
02/15
Southern Living TDA May 2016
02/15
AAA Newsletter March
02/20
Meetings and Conventions April 2016
March 2016
03/01
03/01
03/10
03/13
03/15
03/15
03/15
Best of American Travel Spring 2016
Louisiana Fishing & Outdoor Adventurers 2016
Travel 50 & Beyond Summer 2016
Louisiana Kitchen May/June 2016
Texas Monthly FTA May 2016
Orbitz Worldwide Apr/May/June 2016
Southern Living TDA June 2016
April 2016
04/01
04/01
04/01
04/10
04/15
04/15
Louisiana Attractions
Attractions Package
Group Tour Magazine June 2016
SportsEvents May 2016
Texas Monthly FTA June 2016
Convention South June 2016
Contract or Insertion Order and Ad Materials are sent directly to LTPA
81
Contract or Insertion Order and Ad Materials are sent directly to LTPA
82
Contract & Reservation Form 1
Magazine
AAA Southern Traveler
____Mar/Apr 2015
____1/6 page $1279
____Sept/Oct 2015
____ Mar/Apr 2016
____1/6 page $1300
____ May/June 2015
____1/3 page $2558
____Nov/Dec 2015
____ May/June 2016
____1/3 page $2600
$_______
AAA TX Journey
____Mar/Apr 2015
____Sept/Oct 2015
____ Mar/Apr 2016
____1/6 page $2915
____ May/June 2015
____Nov/Dec 2015
____ May/June 2016
____1/3 page $5830
$_______
If minimum participation requirements are not met for any
program, LTPA has the right to cancel that program.
Participants will be notified. The rates reflected are for LTPA
members. Non-members may participate in any LTPA
program at a rate increase of 20%.
Please complete and sign this contract form.
Contact _________________________________
Business_________________________________
Address_________________________________
City ___________________________________
AARP, The Magazine
____Apr/May 2015___Oct/Nov 2015$_______
____Apr/May 2016
____1/8 page $2586
____1/4 page $5171
____1/2 page $10341
State____________________Zip_____________
American Road Magazine
____Spring 2015
____1/8 page $375
____1/4 page $750
____1/4 page $1500
____ Autumn 2015
____Spring 2016
____1/8 page $399
____1/4 page $797
____1/4 page $1590
Billing E-mail______________________________
$_______
BirdWatching Magazine
____Apr 2015____ Oct 2015$_______
____Apr 2016
____1/6 page $680
____1/3 page $1300
Bridal Guide
____Mar/Apr 2015____Sept/Oct 2015$_______
____1/8 page $1706
____1/4 page $3412
____1/2 page $6823
____Mar/Apr 2015
____1/8 page $2088
____1/4 page $4175
____1/2 page $8350
Cooking Light
____Apr 2015____ Sept 2015$_______
____Apr 2016
____1/6 page $5406
____1/3 page $10812
Edible
___Spring 2015
____Fall 2015
___Spring 2016
___1/8 page $3360
____1/4 page $6720
___1/2 page $13,400
Phone________________Fax________________
E-mail__________________________________
Signature________________________________
Date___________________________________
If you are an advertising agency, please complete the top
section on behalf of your client and the bottom section for
your agency.
Contact _________________________________
Business_________________________________
Address_________________________________
City ___________________________________
State____________________Zip_____________
Phone________________Fax________________
E-mail__________________________________
Billing E-mail______________________________
$_______
Family Circle
____May 2015$_______
____1/8 page $2477
____1/4 page $4953
____1/2 page $9905
____May 2016
____1/8 page $2490
____1/4 page $4980
____1/2 page $9960
Food & Travel Magazine
____April-June 2015
____July-Sept 2015$_______
____Oct-Dec 2015
____1/8 page $975
____1/4 page $1950
____1/2 page $3900
Food Network
____April 2015$_______
____1/8 page $3563
____1/4 page $7125
____1/2 page $14250
____Oct 2015
____April 2016
____1/8 page $3893
____1/4 page $7785
____1/2 page $15570
Signature________________________________
Date___________________________________
PAYMENT INFORMATION
Check (made payable to LTPA)____ Bill Me_____
Credit Card: Circle Type of Card
Master Card Visa
American Express
Discover
Amount to charge $__________________________
Card # __________________________________
Expiration date:____________________________ Name as it appears on card: ______________________________________
Billing address for card:________________________
Garden & Gun
______________________________________
____Feb/Mar 2015____Oct/Nov 2015$_______
____1/8 page $3354
____1/4 page $6709
____1/2 page $13418
Signature:________________________________
____Feb/Mar 2016
Date: __________________________________
____1/8 page $3623
____1/4 page $7245
____1/2 page $14490
LTPA • 1165 south foster
driveor
• Insertion
baton rouge,
la and
70806
• 225.346.1857
fax 225.410.2272
• www.LTPA.org
Contract
Order
Ad Materials
are sent •directly
to LTPA
83
Contract or Insertion Order and Ad Materials are sent directly to LTPA
84
Contract & Reservation Form 2
Hearst Women’s Travel Group
____Oct 2015$_______
____1/8 page $6936
____1/4 page $13,872 _____1/2 page $27744
Hoffman Media Power Buy
____Spring 2015
____Fall 2015
____Spring 2016
____1/4 page $9774
____1/6 page $6520
$_______
____Mar/Apr 2015
____Sept/Oct 2015
____Mar/Apr 2016
____1/4 page $975
____2/3 page $2450
Louisiana Kitchen
____Jan/Feb 2015
____Mar/Apr 2015
____July/Aug 2015
____Sept/Oct 2015
____Jan/Feb 2016
____Mar/Apr 2016
____1/6 page $680
____1/4 page $1122
____1/2 page $2040
____1/2 spread $3672
____2/3 page $2380
____full page $3400
Travel and Events Section **Back of Publication
____1/8 page $540
____1/4 page $891
____full page $2700
Please complete and sign this contract form.
Contact _________________________________
Local Palate
____Mar 2015$_______
____1/8 page $773
____1/4 page $1545
____1/2 page $3090
____Sept 2015
____Mar 2016
____1/8 page $915
____1/4page $1830
____1/2 page $3660
Louisiana Cookin’
____Jan/Feb 2015
____July/Aug 2015
____Jan/Feb 2016
____1/6 page $610
____1/2 page $1850
If minimum participation requirements are not met for any
program, LTPA has the right to cancel that program.
Participants will be notified. The rates reflected are for LTPA
members. Non-members may participate in any LTPA
program at a rate increase of 20%.
____ May/June 2015
____Nov/Dec 2015
____ May/June 2016
____1/3 page $1320
____full page $3180
$_______
Business_________________________________
Address_________________________________
City ___________________________________
State____________________Zip_____________
Phone________________Fax________________
E-mail__________________________________
Billing E-mail______________________________
Signature________________________________
____ May/June 2015
____Nov/Dec 2015
____ May/June 2016
____1/3 page $1360
____1/2 page jr. $2210
$_______
Date___________________________________
If you are an advertising agency, please complete the top
section on behalf of your client and the bottom section for
your agency.
Contact _________________________________
____1/2 page $1620
Business_________________________________
Martha Stewart
____June 2015____Oct 2015$_______
____May 2016
____1/8 page $3423
____1/4 page $6845
____1/2 page $13690
Address_________________________________
City ___________________________________
State____________________Zip_____________
Phone________________Fax________________
Midwest Living *Out & About Chicago
Sept/Oct 2015$_______
____1/8 page $1950
____1/4 page $3900
____1/2 page $7800
E-mail__________________________________
Multiple Magazine Insert- Family Travel Planner
____February 2015$_______
____1/8 page $8187
____1/4 page $16374
____1/2 page $32749
____February 2016
____1/8 page $8325
____1/4 page $16650
____1/2 page $33300
Signature________________________________
O, The Oprah Magazine
____May 2015____October 2015$_______
____1/8 page $7400
Credit Card: Circle Type of Card
OffBeat Magazine
____March 2015
____1/8 page $250
Amount to charge $__________________________
____September 2015
____1/4 page $500
____March 2016 ____1/2 page $1000
$_______
Billing E-mail______________________________
Date___________________________________
PAYMENT INFORMATION
Check (made payable to LTPA)____ Bill Me_____
Master Card Visa
American Express
Discover
Card # __________________________________
Expiration date:____________________________ Outdoor Life
____March 2015$_______
Name as it appears on card: ____1/8 page $1640
____1/4 page $3280
____1/2 page $6560
____October 2015
____March 2016
______________________________________
____1/8 page $1690
____1/4 page $3379
____1/2 page $6757
Billing address for card:________________________
Southern Living Co-op
____May 2015____May 2016$_______
____1/8 page $3180
____1/4 page $6359
____1/2 page $12717
______________________________________
Signature:________________________________
Date: __________________________________
LTPA • 1165 south foster
drive or
• baton
rouge,
la and
70806
225.346.1857
fax 225.410.2272
• www.LTPA.org
Contract
Insertion
Order
Ad •
Materials
are sent•directly
to LTPA
85
Contract or Insertion Order and Ad Materials are sent directly to LTPA
86
Contract & Reservation Form 3
Southern Living TDA ____Jan 2015
____Feb 2015
____Mar 2015
$_______
____Apr 2015
____May 2015
____June 2015
____July 2015 ____Aug 2015
____Sept 2015
____Oct 2015
____Nov 2015
____Dec 2015
____Jan 2016
____Feb 2016
____Mar 2016
____Apr 2016
____May 2016
____June 2016
____1/6 page $4482
If minimum participation requirements are not met for any
program, LTPA has the right to cancel that program.
Participants will be notified. The rates reflected are for LTPA
members. Non-members may participate in any LTPA
program at a rate increase of 20%.
Please complete and sign this contract form.
Contact _________________________________
Business_________________________________
Taste of the South ____March/April 2015
____September/October 2015
$_______
Address_________________________________
____March/April 2016
____1/8 page $625
____1/4 page $1250
____1/2 page $2500
City ___________________________________
Texas Monthly Co-op ____Apr 2015____Oct 2015 $_______
____Apr 2016
____1/8 page $2356
____1/4 page $4712
____1/2 page $9425
State____________________Zip_____________
Phone________________Fax________________
E-mail__________________________________
Texas Monthly FTA Billing E-mail______________________________
____Jan 2015
____Feb 2015
____Mar 2015
$_______
Signature________________________________
____Apr 2015
____May 2015
____June 2015
____July 2015
____Aug 2015
____Sept 2015
Date___________________________________
____Oct 2015
____Nov 2015 ____Dec 2015
If you are an advertising agency, please complete the top
____Jan 2016
____Feb 2016
____Mar 2016
____Apr 2016
____May 2016
____June 2016
section on behalf of your client and the bottom section for
____1/6 page formatted ad $2700
your agency.
____1/3 page formatted ad $5370
Contact _________________________________
Travel 50 & Beyond Business_________________________________
____Winter 2015
____Spring 2015
____Summer 2015
$_______
____1/6 page $1650
____1/3 page $2800
____1/2 page $4000
Address_________________________________
____Fall 2015
____Winter 2016
____Spring 2016
____Summer 2016
City ___________________________________
____1/6 page $1680
____1/3 page $2800
____1/2 page $4085
State____________________Zip_____________
Travelhost
Phone________________Fax________________
____Southeast Region
____Texas Region$_______
____Spring 2015
____Summer 2015
____Fall 2015
E-mail__________________________________
____Winter 2015
____Spring 2016
____1/8 page $3445
____1/4 page $6368
____1/2 page $9468
Billing E-mail______________________________
NEWSPAPER
Signature________________________________
Best of American Travel
Date___________________________________
____Spring 2015____Spring 2016$_______
____1/8 page $2363
____1/4 page $4726
____1/2 page $9452
PAYMENT INFORMATION
____Fall 2015
Check (made payable to LTPA)____ Bill Me_____
____1/8 page $1928
___1/4 page $3855
____1/2 page $7709
Fall Travel Newspaper & Online Insert
September 2015
____1/8 page $3938
____1/4 page $7875
____1/2 page $15750
$_______
Louisiana Great Summer Getaways
____May 2015$_______
____1/8 page $3387
____1/4 page $6774
____1/2 page $13548
____May 2016
____1/8 page $3449
____1/4 page $6897
____1/2 page $13790
Louisiana Newspaper Program
Ad week runs Sunday-Saturday, any week Jan 2015-June 2016
____2x2 ad North $450 ____2x2 ad SW $420
____2x2 ad SE $600
____2x2 3 Zones $1170
____2x4 ad North $1020 ____2x4 ad SW $990
____2x4 ad SE $1290
____2x4 3 Zones $2640
____2x6 ad North $1500 ____2x6 ad SW $1410
____2x6 ad SE $1740
____2x6 3 Zones $3600
$_______
Credit Card: Circle Type of Card
Master Card Visa
American Express
Discover
Amount to charge $__________________________
Card # __________________________________
Expiration date:____________________________ Name as it appears on card: ______________________________________
Billing address for card:________________________
______________________________________
Signature:________________________________
Date: __________________________________
LTPA • 1165 south foster
drive
baton rouge,
70806
• 225.346.1857
• fax 225.410.2272
• www.LTPA.org
Contract
or•Insertion
Orderlaand
Ad Materials
are sent directly
to LTPA
87
Contract or Insertion Order and Ad Materials are sent directly to LTPA
88
Contract & Reservation Form 4
STS Newspaper Insert
____Spring 2015____Spring 2016$_______
____1/8 page $4818
____1/4 page $9636
____1/2 page $19273
____Fall 2015
____1/8 page $3605
____1/4 page $7209
____1/2 page $14418
If minimum participation requirements are not met for any
program, LTPA has the right to cancel that program.
Participants will be notified. The rates reflected are for LTPA
members. Non-members may participate in any LTPA
program at a rate increase of 20%.
Please complete and sign this contract form.
Contact _________________________________
INTERNET
AAA Digital and Reputation Management
Business_________________________________
____Gold $2400
____Silver $1800
____Bronze $1200
$_______
Address_________________________________
Compass Custom Digital Ad Campaign
____$9000 ____$4500 ____$2250 $_______
City ___________________________________
Content Marketing Kit
____Gold $9000
____Silver $6500
Phone________________Fax________________
____Bronze $3800
$_______
Digital Advertising Analysis
____$6600$_______
State____________________Zip_____________
E-mail__________________________________
Billing E-mail______________________________
Signature________________________________
Facebook Fan & Lead Gen
____Package 1 $12000 ____Package 2 $6000
$_______
Louisiana Newspaper Websites
Program 1
Ads live for 30 days$_______
____NOLA.com 728 x 90/300x250 $1800
____houmatoday /dailycomet 300x250 $1250
____americanpress.com 300x250 $960
____theadvocate.com 300x250 $1500
____La gannet sites 728x90 $4800
____Extended Network Buy $4200
Program 2
Ads live for 30 days
Statewide Online Network
____$3000
Date___________________________________
If you are an advertising agency, please complete the top
section on behalf of your client and the bottom section for
your agency.
Contact _________________________________
Business_________________________________
Address_________________________________
City ___________________________________
State____________________Zip_____________
Phone________________Fax________________
E-mail__________________________________
Billing E-mail______________________________
Madden’s Retargeting & Prospecting Campaign
Signature________________________________
____$2160- 300,000 Impressions$_______
____$3240- 470,000 Impressions
Date___________________________________
____$4320- 640,000 Impressions
PAYMENT INFORMATION
____$8250- 1,711,600 Impressions
Check (made payable to LTPA)____ Bill Me_____
Multi Media Destination Campaign
____ $4590$_______
Credit Card: Circle Type of Card
Orbitz Worldwide Banner Ads
____Jan/Feb/Mar 2015
____Apr/May/June 2015$_______
____July/Aug/Sept 2015 ____Oct/Nov/Dec 2015
____Jan/Feb/Mar 2016 ____Apr/May/June 2016
____destination targeting: LA $2400
____destination targeting: LA $3600
____targets: AK, LA, MS, OK, TX $2400
____targets: AK, LA, MS, OK, TX $3600
____Combination Drive & Destination Targeting: $4800
____Combination Drive & Destination Targeting: $6000
____CheapTickets.com: Destinations Targeting: $3600
____CheapTickets.com: Geo Targets: $3600
____CheapTickets.com: Combination Drive & Destination Target: $6000
Amount to charge $__________________________
Master Card Visa
American Express
Discover
Card # __________________________________
Expiration date:____________________________ Name as it appears on card: ______________________________________
Billing address for card:________________________
______________________________________
Signature:________________________________
Date: __________________________________
LTPA • 1165 south foster
drive or
• baton
rouge,
la and
70806
225.346.1857
fax 225.410.2272
• www.LTPA.org
Contract
Insertion
Order
Ad •
Materials
are sent•directly
to LTPA
89
Contract or Insertion Order and Ad Materials are sent directly to LTPA
90
Contract & Reservation Form 5
Outdoor Digital Campaign
____Package 1 $12000 ____Package 2 $6000
$_______
If minimum participation requirements are not met for any
program, LTPA has the right to cancel that program.
Participants will be notified. The rates reflected are for LTPA
members. Non-members may participate in any LTPA
program at a rate increase of 20%.
Platefull.com
____Option A $3000
____Option B $6000
$_______
Please complete and sign this contract form.
Rich Media Banner Ad Campaign
____Spring 2015 $_______
____Fall 2015
____Spring 2016
____$5800
Southern Living Online
_____Package 1 $12000 ____Package 2 $6000
$________
Travel Media Press Room
____Option 1 $6800
____Option 2 $3500
$_______
Contact _________________________________
Business_________________________________
Address_________________________________
City ___________________________________
State____________________Zip_____________
Phone________________Fax________________
E-mail__________________________________
____Option 3 $2000 Billing E-mail______________________________
Signature________________________________
TripAdvisor ____Option 1 $12000
____Option 2 $9000
____Option3 $6000 $_______
Date___________________________________
If you are an advertising agency, please complete the top
Weather Channel
section on behalf of your client and the bottom section for
____Package 1 $12000 ____Package 2 $9000
____Package 3 $6000
$_______
your agency.
Directory and Guides
AAA TourBook
____2016 $7600 $_______
Contact _________________________________
Louisiana Attractions Directory
____April 2015____April 2016$_______
____1/4 page $525
____1/2 page $935
____Full page $1650
____basic listing $225
____photo listing $385
____Coupons $400
____Inside Front Cover $4000
____Outside Back Cover $5000
City ___________________________________
Business_________________________________
Address_________________________________
State____________________Zip_____________
Phone________________Fax________________
E-mail__________________________________
Billing E-mail______________________________
Good Sam Travel Guide & Campground Directory
2016
Signature________________________________
____1/12 page $999
____1/6 page $1999
$_______
Trade Programs
Connect Magazine
___January 2015
____1/3 page $2700
Date___________________________________
PAYMENT INFORMATION
____September 2015
____1/2 page $3000
___January 2016 $_______ Check (made payable to LTPA)____ Bill Me_____
Credit Card: Circle Type of Card
Master Card Visa
American Express
Discover
ConventionSouth
Amount to charge $__________________________
____Feb 2015
____April 2015
____June 2015 $_______
Card # __________________________________
____September 2015
____Feb 2016
____April 2016
____June 2016
Expiration date:____________________________ ____1/8 page $567
____1/4 page $1134
____1/2 page $2268
Name as it appears on card: Culinary Group Tour
____September 2015$______
____1/8 page $1386
____1/4 page $2298
____1/2 page $3418
______________________________________
Billing address for card:________________________
______________________________________
Destinations
____Jan/Feb 2015
____1/8 page $397
____Sept/Oct 2015
____1/4 page $794
____Jan/Feb 2016
____1/2 page $1587
$______
Signature:________________________________
Date: __________________________________
LTPA • 1165 south foster
driveor• Insertion
baton rouge,
70806
• 225.346.1857
fax 225.410.2272
• www.LTPA.org
Contract
Orderlaand
Ad Materials
are sent •
directly
to LTPA
91
Contract or Insertion Order and Ad Materials are sent directly to LTPA
92
If minimum participation requirements are not met for any
program, LTPA has the right to cancel that program.
Participants will be notified. The rates reflected are for LTPA
Group Tour Magazine
members. Non-members may participate in any LTPA
____Mar 2015____June 2015 $_______
program at a rate increase of 20%.
Contract & Reservation Form 6
____1/6 page $1190
____Sept 2015
____June 2016
____1/6 page $1220
____1/4 page $1968
____Dec 2015
____1/2 page $2922
____March 2016
____1/4 page $2017
____1/2 page $2995
Please complete and sign this contract form.
Contact _________________________________
Leisure Group Travel
____April 2015
____October 2015
____December 2015 $_______
____April 2016
____1/6 page $900
____1/4 page $1692
____1/3 page $2250
____1/2 page $2904
Business_________________________________
LTPA Group Travel Planner E-Newsletter
____January 2015
____June 2015
____Oct 2015
____January 2016
____June 2016
____Side Banner $250
____Bottom Banner $500
Phone________________Fax________________
Meetings and Conventions MagazinE
____April 2015
____September 2015
____1/3 page $2400
____1/2 page $3600
Prevue Magazine
____Mar/Apr 2015 ____1/8 page $900
____July/Aug 2015
____1/4 page $1800
$_______
Address_________________________________
City ___________________________________
State____________________Zip_____________
E-mail__________________________________
Billing E-mail______________________________
Signature________________________________
____April 2016 $_______
____Mar/Apr 2016
____1/2 page $3600
$_______
Date___________________________________
If you are an advertising agency, please complete the top
section on behalf of your client and the bottom section for
your agency.
Contact _________________________________
Business_________________________________
Rejuvenate Magazine
Address_________________________________
October 2015
____1/3 page $2700
____1/2 page $3000 $_______
City ___________________________________
SportsEvents ____May 2015
____June 2015
____ Dec 2015 $_______
____May 2016
____June 2016
____1/8 page $450
____1/4 page $900 ____1/2 page $1800
Student Group Tour Magazine ____Jan 2015____Apr 2015 $_______
____1/6 page $1190
____1/4 page $1968
____1/2 page $2922
____Oct 2015
____Jan 2016
____Apr 2016
____1/6 page $1206
____1/4 page $2004
____1/2 page $2978
State____________________Zip_____________
Phone________________Fax________________
E-mail__________________________________
Billing E-mail______________________________
Signature________________________________
Date___________________________________
PAYMENT INFORMATION
Check (made payable to LTPA)____ Bill Me_____
Louisiana Christmas Brochure
Credit Card: Circle Type of Card
____October 2015 $_______
____Full Page $1350
____1/4 page $495
____1/2 page $825
Master Card Visa American Express
____Photo Listing $350
____Basic Listing $200
____Calendar Listing $150
Discover
Amount to charge $__________________________
Louisiana Culinary Trails
____platinum $12000
____gold $6000 ____silver $3000
____Individual trail $25000
$_______
Louisiana Outdoor Program
____2015____2016 $_______
____Platinum $6000
____Gold $3250
____Bronze $1750
____Photo Listing $300
____Basic Listing $150
Card # __________________________________
Expiration date:____________________________ Name as it appears on card: ______________________________________
Billing address for card:________________________
______________________________________
Signature:________________________________
Date: __________________________________
LTPA • 1165 south foster
driveor
• Insertion
baton rouge,
laand
70806
• 225.346.1857
fax 225.410.2272
• www.LTPA.org
Contract
Order
Ad Materials
are sent •directly
to LTPA
93
Contract or Insertion Order and Ad Materials are sent directly to LTPA
94
Contract & Reservation Form 7
TRADE AND TRAVEL SHOWS
Bank Travel Pamphlet ____Feb 2015____2016 $_______
____Full Page $750
____1/2 page $400
____Listing $100
Student Youth Travel Association Pamphlet ____Aug 2015 $_______
____Full Page $750
____1/2 page $400
____Listing $100
Travel & Vacation Show Recipe Book ____2015 Shows____2016 Shows $_______
____full sponsor $1500
____partial sponsor $800
____Donate a giveaway
AAA Newsletter
___January 2015
____March 2015
____June 2015 $_______ ___October 2015
____January 2016
____March 2016
___June 2016
___Side Banner $150
____Bottom Banner $300
Festival Package
____Spring 2015
____$750
____Fall 2015
____Spring 2016
$______
If minimum participation requirements are not met for any
program, LTPA has the right to cancel that program.
Participants will be notified. The rates reflected are for LTPA
members. Non-members may participate in any LTPA
program at a rate increase of 20%.
Please complete and sign this contract form.
Contact _________________________________
Business_________________________________
Address_________________________________
City ___________________________________
State____________________Zip_____________
Phone________________Fax________________
E-mail__________________________________
Billing E-mail______________________________
Signature________________________________
Date___________________________________
If you are an advertising agency, please complete the top
section on behalf of your client and the bottom section for
your agency.
Contact _________________________________
Attractions Package
____2015 $1000
$______
Business_________________________________
Brochure & Rack Card Printing
Rack Card $_______
____10,000 - $960
____25,000 - $1325
____50,000 - $2000
2 Panel (8”x9”)
____10,000 - $1020
____25,000 - $1450
____50,000 - $2260
3 Panel (8.5”x11”)
____10,000 - $1200
____25,000 - $1700
____50,000 - $2700
4 Panel (8.5”x14”)
____10,000 - $1200
____25,000 - $1820
____50,000 - $2980
Address_________________________________
Visitor Center Distribution Program
____one panel rack card (no larger than a 4” x 9”) $450 ____2-3 panel brochure (no larger than a 4” x 9”) $550
____multiple page brochure (no larger than a 4” x 9”) $650
____digest or magazine size $750
____one-time distribution (max 5,000 brochures) $250
Master Card Visa
$_______
City ___________________________________
State____________________Zip_____________
Phone________________Fax________________
E-mail__________________________________
Billing E-mail______________________________
Signature________________________________
Date___________________________________
PAYMENT INFORMATION
Check (made payable to LTPA)____ Bill Me_____
Credit Card: Circle Type of Card
American Express
Discover
Amount to charge $__________________________
Card # __________________________________
Expiration date:____________________________ Name as it appears on card: ______________________________________
Billing address for card:________________________
______________________________________
Signature:________________________________
Date: __________________________________
LTPA • 1165 south foster
driveor•Insertion
baton rouge,
70806
• 225.346.1857
• fax 225.410.2272
• www.LTPA.org
Contract
Orderlaand
Ad Materials
are sent directly
to LTPA
95
Contract or Insertion Order and Ad Materials are sent directly to LTPA
96