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Cognizant Solution Overview
Bigger Business Analytics, Better
Business Results
Every click, swipe, “like,” buy, comment and search
we make creates a unique virtual identity. The
days of beating the competition based solely on
superior value or customer service have passed.
Great products and people have become essential,
and future-ready businesses are dominating their
sectors by harnessing and acting on the
information swirling around their customers,
products, suppliers, employees – and even their
own brands. This dynamic virtual identity is what
we call a Code HaloTM.
Today’s competitive arena is awash in a continuous
flow of digital information generated by people,
processes and things. From connected cars to
digital wristbands, visionary companies are already
tapping into and enriching their Code Halos. Those
who can read, and act, on Code Halos are capturing
an unprecedented level of insight and business
value. Illuminating the insights contained with Code
Halos requires comprehensive data sets and
sources. Whether big, small, structured or
unstructured data, Code Halos are like puzzles: the
pieces already exist, and are just waiting to be
assembled. What they reveal are actionable
representations of experiences, preferences and
habits.
Fabric of Code Halos: SMAC
Code Halo’s foundation is SMAC (social, mobile,
analytics and cloud technologies) and the digital
information these technologies emit. When
Solution Overview | 2014
wrapped around people, organizations, products
and processes, Code Halos can provide
organizations a unique opportunity to mine data
and distill meaning in a revealing fashion.
Companies such as Apple, Google, Amazon,
Netflix and Pandora have realized the disruptive
value of Code Halo thinking and how distilling
meaning from Code Halo intersections provides a
richness of business insight that far outstrips the
value of physical assets that have historically
underpinned market leadership. Through SMAC
StackTM technologies, companies are decoupling
business processes from the value chain and
transforming old-world industrial models where
physical assets were the primary source of
decision making to new structures built on digits.
A true enabler of business transformation is the
art and science of extracting and applying
insights from Code Halos for proactive decision
making. To do this, organizations need to possess
capabilities for integrating Code Halo insights
with enterprise data sources. Organizational
information systems must mature to a level
where they possess robust capability to handle
universal data – the phenomenon of size, speed
and diversity of data types originating within and
beyond enterprise boundaries.
Cognizant Enterprise Analytics (EA) business unit
has seized the opportunity to lead organizations
in their transformational journey. With an eye on
the elements required to gain cutting-edge
decision-making capability backed by smart
© Copyright 2014, Cognizant. All rights reserved.
Competing on Code Halos
information systems, and by translating the
concept of Code Halos to specific industry use
cases, EA launched the BigDecisionsTM Business
Solutions Platform.
Capable of integrating enterprise, industryspecific, social matrix, smart machine, image,
video, spatial data and more, BigDecisions also
supports in-cloud, multi-tenant and on premise
deployment. This agile information delivery
platform empowers organizations with analytical
apps that are intuitive and self-serving. Our
BigDecisions platform enables end-to-end
decision-making capabilities.
BigDecisions: Winning with Any
Data Integration
BigDecisions is not just an innovative idea but a
n ew pa ra d i g m fo r sea m l ess, e n d - to - e n d
information management and analytics value.
BigDecisions is a universal data platform that
integrates data of any size or shape and brings
Code Halo thinking to light through analytical
insights. While working in corporate realities of
cost, time and resources, the implementation of
BigDecisions platform provides flexible, agile and
cost-effective solutions for quick insights. To
provide business agility, the platform offers a
“Data Integration Workbench” that simplifies data
integration tasks with increased efficiency,
productivity and reduced dependency on
resources.
Capturing Code Halos with BigDecisions
Information-intensive industries such as financial
services, education, healthcare and many others,
face difficult digital transformation challenges.
Our BigDecisions platform will help them unlock
incredible new value. BigDecisions helps
businesses, big and small, make sense of the digital
information generated within the organization
that collides with the Code Halos generated by
customers, partners, devices and organizations.
BigDecisions Platform Architecture
BigDecisions – Business Solutions Platform
Data
Acquisition
Unified Information
Management
Unified
Information
Management
Interface Definition
Structured Data
ODBC / JDBC
Data Mart
File Transfer
RDBMS
Mainframe
Flat Files
Excel Files
XML Files
Message Queue
Semi-structured
Data
-
Change Data
Capture
Information Consumption
Canonical Data Models
Landing / Staging
Streams
Data Lake
In-memory
Database
Data Rendering
Open Data Integrator
COTS Adaptors
Technical Data Connectors
Web Services
Analytical Sandbox
Data Dumps
Data Integration Tools
Social Media
Blogs
Web Pages
Native Toolset
Business Data Connectors
Subscription
D a t a Se c u r i ty (Au t h e n t i ca t i o n & Au t h o r i z a t i o n)
Data Sources
Unstructured
Data
-
Data Discovery
BI & Data Visualization
Analytical Exploration
Data Quality Dashboard
Metadata
Repository
Documents
BI / Analytical Dashboards
Data Quality Rules
Repository
Business Rules
Repository
M e t a d a t a M an ag e m e n t Se r vic e s
Email
M o n it o r in g & Sc h e d u l in g Se r vic e s
Media Files
Device / Machine Data
Data Integration
Workbench
Deployment
Workbench
Metadata / DQ
Workbench
Analytical
Workbench
Provisioning
Workbench
Figure 1
Code Halos are fueling the need for extreme data integration, and BigDecisions can help catapult
enterprises ahead of the competition by turning their digital data into relevant insights. BigDecisions
help companies capture insights from organizational Code Halos – Enterprise Code Halos, Product
Code Halos, Customer Code Halos, Employee Code Halos and Partner Code Halos. The BigDecisions
platform can tap into social sentiments and fortify brand by translating Code Halo insights into digitally
integrated campaigns. The platform can help optimize operations by applying analytics to enterprise
data.
Code Halos Industry Use Cases
Code Halos
Use Cases
Data Source
» Social media
» Transactions data
retention
» Geo-spatial data
» Fraud detection
» Auto-telematics
» Algorithmic trading
» GPS-enabled devices
» Improved security
» Reputation/brand analysis
Banking
Financial Services
and Insurance
» Genetic and claims data
» Pharmacogenomics
» Social media customer
» Pharmaceuticals research
sentiment data
» Unstructured data such as
individual EMRs, lab and imaging
Life Science
and Healthcare
» Increased customer experience, customer
» Bioinformatics
» Predictive modeling
» Patient care quality and program analysis
systems, physician notes,
medical correspondence, claims
and finance
» Digital customer: e-commerce
social media, mobile commerce
» Customer relationship management
» Lost sales minimization
» Transactions data
» Fraud detection and prevention
» Geo-spatial data
» Supply chain optimization
» Eye tracking, video and click
» Dynamic pricing
stream data
Retail
Across industries data is swirling. Our BigDecisions platform enables organizations to decode Code
Halos – the digital data that surrounds people, organizations and things – with business analytics,
helping them maintain a competitive advantage amid the deluge of big data.
Code Halos Representative Experiences
Energy and Utility
Leading utilities are adding power to their business
by combining lifestyle, behavior, social, sensor,
geo-spatial, weather and mobile data to increase
operational efficiency, optimize infrastructures and
reduce energy consumption.
Consumer Goods
A global beverages giant is mixing a variety of digital
data channels to drive revenue growth and brand
value through analytics. Actionable intelligence from
new early warnings, social influencer groups, root
causes and event outcome predictions are virtualized
across the globe through a self-service platform for
key business stakeholder decisioning.
Manufacturing
A premier automobile manufacturer is speeding
ahead by creating seamless car and driver
connections. From traffic and weather conditions
to staying social, it is creating smarter journeys.
Travel and Hospitality
One of the largest airports in the world has
developed a mobile app to capture turbine data
and help decision makers improve customer
experience in the airport. By analyzing the
passengers’ Code Halos, airport services can
create a personalized experience.
Healthcare
A leading multi-specialty hospital revitalized its
business by uniting medical devices, patient
records and treatment processes with tablets and
staff members and it has the world’s first
paperless ICU built on analytics, mobile, cloud,
sensors and devices .
Life Sciences
Clinical apps can be created to integrate patient
and pharmacy data with R&D and clinical results
with pre-built modules for data acquisition,
reports and analytics for clinical trial and
pharmacovigilance. Drug development and clinical
trial data can be leveraged for personalized
patient treatment.
About Cognizant Enterprise Analytics
Cognizant Enterprise Analytics drive tangible business benefits to every customer and shifts analytics from being cost
centers to revenue centers. We future-proof visionary businesses by combining in-depth domain expertise with
analytics and information management best practices that help clients optimize decisions and results. Enterprise
Analytics is committed to helping clients run better through a range of integrated analytics and enterprise performance
management services and solutions. We help clients run differently by grounding our services and solutions in
foundational components including mobility, cloud, big data and smart data. Our end-to-end blend of business and
technology solutions already reflects the future of analytics, and enables us to create transformational value through
innovation and agility.
For more information please send an e-mail to our global team at inquiry@cognizant.com or visit our Web site at
http://www.cognizant.com/enterpriseanalytics
World Headquarters
European Headquarters
India Operations Headquarters
500 Frank W. Burr Blvd.
Teaneck, NJ 07666 USA
Phone: +1 201 801 0233
Fax: +1 201 801 0243
Toll Free: +1 888 937
Email: inquiry@cognizant.com
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Paddington Central
London, W26BD UK
Phone: +44 (0) 207 297 7600
Fax: +44 (0) 207 121 0102
Email: infouk@cognizant.com
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Okkiyam Pettai, Thoraipakkam
Chennai, 600 096 India
Phone: +91 (0) 44 4209 6000
Fax: +91 (0) 44 4209 6060
Email: inquiryindia@cognizant.com
© Copyright 2014, Cognizant. All rights reserved. No part of this document may be reproduced, stored in a retrieval system, transmitted in any form or by any
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