• Cognizant Solution Overview Gain Business Confidence and Compliance with Enterprise Data Clarity Poor user clarity leads to lack of faith on the BI/ analytical reports delivered undermining several million dollars of investment and efforts in developing a robust Enterprise Analytics infrastructure. This calls for a better understanding of how well data is understood by business communities and identifying areas of work and redesign. By constantly monitoring Data Health in a scientific manner, the BI team can identify areas of concern and measure delta improvements in a definitive way. Cognizant's Enterprise Data Clarity (EDC) framework and solution helps customers keep a constant tab on the data pulse of the organization. Cognizant's EDC Framework Our transformational concept, Enterprise Data Clarity (EDC), is a scientific approach towards continuously improving the health of enterprisewide data. EDC is defined on the basis of multiple data themes. Business teams rate these themes and lead to improved understanding of focus areas for Enterprise Analytics (EA) teams. Solution Overview | 2014 Data Themes in EDC Survival Is the right set of data available to the user? What are the missing data elements? Is the adequate amount of historical data available to users? Sales data beyond 2 years is not in the DW but backed up on tapes. Timeliness Do I receive the data when I need it? Data latency delays information availability for a critical decision. Significance Is my data complete and unique? Gender information not captured hampers gender specific targeting needs. Legitimacy Is my data valid, relevant and accurate? Majority of the mails sent out in an email campaign return due to invalid or old addresses. Uniformity Is the data consistent and relatable across my systems or business process areas? Call center not updated with payment information and they keep calling customers for payment reminders. Measuring EDC EDC is primarily measured using EDC Maturity Index (EMI) that precisely determines the extent of adherence to EDC maturity levels. EMI is typically calculated and presented in a Fit-ForFunction scorecard that highlights the functions' / business units' ratings across the data themes. © Copyright 2014, Cognizant. All rights reserved. Today, organizations view data as a valuable asset, the availability of which enables business users to make well-informed and effective business decisions. However, good, information-based decisions are incumbent upon the users’ interpretation and understanding of the analysis or data delivered. And users' understanding of information is a challenge that goes beyond conventional data quality issues. Other challenges include timeliness, reliability and completeness. T h i s m o d e l s ta t i s t i ca l l y a g g re g a te s t h e measurement scores of each of the data themes against each of the business themes (Subject Area, Systems or Business Processes). However, these measurements are point-in-time and allows for continuous measurement to identify and weed-out any ambiguous data. The EDC tool also provides a Time Series Chart to measure improvements made over time under different business themes and data clarity themes. Even the EMI can be tracked as a time series enabling one to track the effect of the steps taken to improve EDC scores. EDC Fit-For-Function Scorecard Business Themes EDC Fit-For-Function Scorecard Data Clarity Themes Sales Marketing HR Finance Support Survival 83 72 65 88 68 73 Significance 82 84 79 76 81 81 Timeliness 59 61 68 72 86 71 Legitimacy 64 62 62 62 67 64 Uniformity 81 72 79 70 70 75 71 68 70 74 77 72 Enterprise-wide EDC score for Finance Enterprise-wide score for Data Timeliness EDC Maturity Index About Cognizant Enterprise Analytics Cognizant Enterprise Analytics drive tangible business benefits to every customer and shifts analytics from being cost centers to revenue centers. We future-proof visionary businesses by combining in-depth domain expertise with analytics and information management best practices that help clients optimize decisions and results. Enterprise Analytics is committed to helping clients run better through a range of integrated analytics and enterprise performance management services and solutions. We help clients run differently by grounding our services and solutions in foundational components including mobility, cloud, big data and smart data. Our end-to-end blend of business and technology solutions already reflects the future of analytics, and enables us to create transformational value through innovation and agility. For more information please send an e-mail to our global team at inquiry@cognizant.com or visit our Web site at http://www.cognizant.com/enterpriseanalytics World Headquarters European Headquarters India Operations Headquarters 500 Frank W. Burr Blvd. Teaneck, NJ 07666 USA Phone: +1 201 801 0233 Fax: +1 201 801 0243 Toll Free: +1 888 937 Email: inquiry@cognizant.com 1 Kingdom Street Paddington Central London, W26BD UK Phone: +44 (0) 207 297 7600 Fax: +44 (0) 207 121 0102 Email: infouk@cognizant.com #5/535, Old Mahabalipuram Road Okkiyam Pettai, Thoraipakkam Chennai, 600 096 India Phone: +91 (0) 44 4209 6000 Fax: +91 (0) 44 4209 6060 Email: inquiryindia@cognizant.com © Copyright 2014, Cognizant. All rights reserved. No part of this document may be reproduced, stored in a retrieval system, transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the express written permission from Cognizant. The information contained herein is subject to change without notice. All other trademarks mentioned herein are the property of their respective owners.