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OCTOBER 23, 2014
BUSINESS EDUCATION COMPLEX
THE COMMONS
BATON ROUGE, LOUISIANA
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Since its inception in 2004, Louisiana Looking Up has annually celebrated
entrepreneurship in our state. The purpose of the event, however, extends well beyond that.
Louisiana Looking Up exists to support the E. J. Ourso College of Business’ Globalization initiative, to promote economic development in
the state, and to showcase the successes of companies, regardless of their size. Funds raised from the event support the education of LSU
Flores MBA students who clearly see their futures tied to international commerce.
While we are certainly interested in aiding our students, the E. J. Ourso College has partnered with the LSU Flores MBA Alumni
Association to make this event mutually beneficial for its sponsors. Benefits include networking opportunities, business acumen, support,
and brand awareness. Most importantly, attendees from sponsoring organizations will gain knowledge, insight, and innovations that they
can immediately bring back to the workplace and implement. For sponsors, this is as sound of an investment as can be found in today’s
economic climate.
Please consider sponsoring Louisiana Looking Up 2014. The event will take place Thursday, October 23, 2014, from 1:30 p.m. to
4:30 p.m. on the LSU campus at the E. J. Ourso College Business Education Complex. This year’s installment will feature Baton Rouge
Area Foundation (BRAF) President and CEO John Davies as keynote speaker. Additionally, Thrive BR Executive Director Sarah Broome;
Capital Area United Way President and CEO Darrin Gross; Covalent Logic Co-founder and Principal Stafford Kendall; and Triumph Kitchen
Founder Chris Wadsworth are serving as panelists. There will also be a reception immediately following the event until 5:30 p.m.
The information included in this packet will help you identify which level of support is right for you. Become a part of what is now an
established tradition in the Baton Rouge area for all of Louisiana.
I look forward to seeing you in October!
Sincerely,
Richard D. White Jr.
Dean and Ourso Distinguished Professor
2014 S P O N S O R S
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Each year, Louisiana Looking Up brings business leaders together to share positive
news, innovative plans, and success stories. As established members of the business community, those of us
who make up the LSU Flores MBA Alumni Association are eager to hear these stories. More importantly, we know others can benefit by
hearing this information, including our sponsors.
For the last 10 years, Louisiana Looking Up has celebrated entrepreneurship in Louisiana. It will do so once again this year, focusing on
globalization, which is a key growth initiative for the E. J. Ourso College. Without question, business is being conducted more and more
outside of our state’s borders. In many cases, borders no longer exist when it comes to business. That is where Louisiana Looking Up’s
primary focus lies.
When you become a sponsor for Louisiana Looking Up, you are not only promoting local entrepreneurship, but you are also helping to
connect the Louisiana business community to the global marketplace. Louisiana Looking Up makes emerging BRIC countries (Brazil,
Russia, India, and China) tangible to the LSU Flores MBA students. As these students are tomorrow’s leaders, the best way to teach them
how to succeed in a global economy is to give them hands-on global experiences. The reach of our local businesses extends throughout
the globe - in Louisiana, we have small businesses who deal in international trade to global corporations whose global headquarters are
in our home state. By preparing today’s students and tomorrow’s leaders to operate in a global environment, we are helping them to
connect Louisiana to the global economy.
I hope you will become a sponsor of Louisiana Looking Up. There are several levels of sponsorship to choose from, and we are certainly
appreciative of your support. Considering the steady increase in attendance at Louisiana Looking Up, we fully expect to have nothing less
than a capacity crowd at this year’s offering.
Sincerely,
Craig Juengling
President, LSU Flores MBA Alumni Association–Louisiana Chapter
Chair, Louisiana Looking Up
For more information, contact:
Craig Juengling
President, LSU Flores MBA Alumni Association
Co-Chair, Louisiana Looking Up
e-mail-Juenglingc@Juengling.us
301-502-5005
Wendy Osborn Marx
Director, Alumni & External Relations
LSU E. J. Ourso College of Business
e-mail-wendy@lsu.edu
225-578-8865
Shalan Randolph
Co-Chair, Louisiana Looking Up
e-mail-shalan.randolph@me.com
504-400-6775
Dana Hart
Interim Director, LSU Flores MBA Program
LSU E. J. Ourso College of Business
e-mail-dhart@lsu.edu
225-578-2502
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AG E N D A
Location:
Business Education Complex
The Commons
Baton Rouge, Louisiana 70803
Date:
Thursday, October 23, 2014
Time:
11:30 a.m. - 1:00 p.m. Speaker Luncheon (By Invitation Only)
1:00 - 1:30 p.m. Registration, The Commons
1:30 - 4:30 p.m. Speakers
4:30 - 5:30 p.m. Reception
Theme:
Celebration of Entrepreneurship in Louisiana
Speaker luncheon and reception catered by Triumph Kitchen.
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BIOS
Emcee:
Gordy Rush
Vice-President/Marketing Manager
Guaranty Broadcasting
Gordy Rush serves as the vice-president/market manager of Guaranty Broadcasting, which includes Eagle
98.1, the flagship radio station for LSU Sports. Rush has more than 20 years of experience covering LSU
football as the sideline reporter for the LSU Sports Radio Network and as host of the Inside LSU Football with
Les Miles television show. Rush remains strongly involved with his alma mater by serving as a member of the
TAF Executive Board of Directors and as the emcee of TAF’s annual Tiger Tour.
Rush has collected several prestigious awards, including the 2013 Louisiana Association of Broadcasters’
“Broadcaster of the Year” given to the state’s top broadcast executive and the 2009 “Golden Mike Award”
for the state’s top on-air talent. He became the first person to win both awards and the youngest person to
win the “Broadcaster of the Year” at the age of 44.
Rush is the son of Beth and the late Gordon Rush II of Gretna, La. and has one sister, Lynn. He is married to
former LSU All-American softball pitcher Ashley Lewis and has three children. The couple currently resides in
Central, La.
Keynote Speaker:
John Grady Davies
President & CEO
Baton Rouge Area Foundation
John Davies has served as president and CEO of the Baton Rouge Area Foundation (BRAF) since June
1988. BRAF is dedicated to enhancing the quality of life in Louisiana’s capital region through the awarding
of grants and the launching of community initiatives without the hindrance of political interference.
Since its inception in 1964, BRAF has granted more than $325 million to nonprofits and to pay for civic
improvement projects. A group of 12 business leaders originally created BRAF to raise funds to purchase
land so that the Gulf South Research Institute (GSRI) would locate its offices in Baton Rouge.
During Davies’ tenure, BRAF’s assets have grown from $3 million to $608 million. Projects that BRAF has
been a part of in that time have included supporting the Citizen’s Task Force on Education, coordinating
the process that lead to Baton Rouge being awarded an $18.6 million Hope VI Grant to revitalize the area
between downtown and LSU, spearheading the creation of the Shaw Center for the Arts, initiating the HIV/
AIDS Awareness Campaign to educate local citizens, and creating new schools for the capital city. BRAF
has also created a redevelopment authority for East Baton Rouge and, after the Gulf of Mexico oil spill,
provided grants from a $100 million BP gift to deepwater rig workers who suffered financial hardships.
The son of a former American diplomat stationed in Lima, Peru, Davies grew up in Latin America and
earned his bachelor’s in political science from the University of North Carolina at Asheville.
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BIOS
Panelist:
Sarah Broome
Executive Director
Thrive BR
Sarah Broome established Thrive BR in 2012 at the age of 25, after teaching middle school math for three
years at Prescott Middle School in Baton Rouge. Thrive BR is Louisiana’s first charter boarding school that
serves at-risk students and is housed in the former Louisiana School for the Visually Impaired.
Broome moved to Baton Rouge in 2008, after joining Teach for America. Her decision to open Thrive BR
was partially the result of a stabbing that took the life of one of Prescott Middle School’s students. Prior
to the 2012-13 school year, Broome raised more than $250,000 in less than a month’s time, and opened
with a class of 20 sixth graders. The school added an additional 30 sixth graders this past year and the
ultimate plan is to serve sixth through 12th graders.
A native of Cincinnati, Ohio, Broom earned her bachelor’s in political science and non-profit management
from George Washington University. The Greater Baton Rouge Business Report recognized Broome
as one of its 40 Under 40, and she was also nominated as a semifinalist for this year’s National Lady
Godiva Award.
Panelist:
Darrin Gross Sr.
President & CEO
Capital Area United Way
Darrin Gross joined Capital Area United Way in July 2013, after serving as vice president of Community
Impact for the United Way of Greenville County where he oversaw the community engagement, public
policy, strategic initiatives, and allocations process.
Prior to becoming a member of United Way’s staff, Gross held the position of director of Multicultural
Affairs at Wofford College and assistant dean of Students and Director of Career Services at the college.
Additionally, he served as an officer in the United States Army, holding several leadership positions,
including nine years as an instructor and writer for the U.S. Army Ordinance Center and School at
Aberdeen Proving Ground in Maryland.
Gross earned his bachelor’s in psychology from Wofford College and his master’s in Christian ministries
from North Greenville University in Tigerville, South Carolina. Additionally, he is the author of The
Leadership Option: Decision Making Essentials, which he published last March.
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BIOS
Panelist:
Stafford Kendall
Co-founder & Principal
Covalent Logic
Stafford Kendall co-founded Covalent Logic in 2005, and also serves as chief internet strategist for
numerous clients, including the Louisiana Governor’s Office, Woman’s Hospital, and the Louisiana
Department of Children and Family Services. Covalent Logic is an integrated communications firm that the
U.S. Chamber recently named one of 75 national Blue Ribbon Small Business Award winners.
Under Kendall’s leadership, Covalent has been recognized repeatedly and has developed a number of
award-winning advertising and branding campaigns, including the 2011 Bulldog Award for Excellence in
Media and Public Relations Campaigns. In the last two years alone, Covalent has claimed a total of more
than two dozen national and international awards. The Greater Baton Rouge Business Report
named Kendall to its 40 Under 40 in 2011. In 2012, that same organization, in conjunction with Junior
Achievement, named her the 2012 Young Business Person of the Year. She has also been the recipient of
the Women in Media Award of Excellence.
A native of Shreveport, La., Kendall earned her bachelor’s in political science from LSU. Additionally,
she earned a degree in Eastern European Politics from Boston College and completed two years of
postgraduate work in education at LSU.
Panelist:
Chris Wadsworth
Founder
Triumph Kitchen
Chris Wadsworth and his wife, Sommer, founded Triumph Kitchen in 2014. Wadsworth has more than
20 years of experience as a chef, winning numerous awards from various culinary events along the way.
Triumph Kitchen is Baton Rouge’s first space where at-risk young adults and teens can learn cooking skills
along with life lessons.
Before establishing Triumph Kitchen, Wadsworth served as head chef of Restaurant IPO in downtown
Baton Rouge. He also operates the Office Bar and his own company, Bon Repas. In 2013, Louisiana
Cookin’ magazine selected him as a “Chef to Watch,” and he was also one of “Padma’s Picks” on the
Web series that previewed Top Chef New Orleans. It was around that time that Café Reconcile, which gives
inner-city New Orleans youths culinary training, inspired him to launch Triumph Kitchen.
Though born in Champaign, Ill., Wadsworth considers himself a native of Louisiana, having moved to the
Pelican State at seven weeks old. He entered the restaurant industry at 14 years of age and became a selftaught chef whose biggest culinary influences were his grandfather and grandmother.
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L L U S P O N S O R L E V E LS
Presenting Sponsor • $15,000
Sponsor • $2,500
Top billing on prominent LLU signs
Inclusion on LLU signs
Top billing on promotional materials
Four priority seats for sponsor attendees
Opportunity to address LLU attendees and address
speaker luncheon attendees
Two seats for speaker luncheon
Four invitations to LLU speaker luncheon
Friends of LLU •$1,000
Placement of information on LLU tables Inclusion on LLU signs
Sixteen priority seats for sponsor attendees
Four priority seats for sponsor attendees
Two seats at LLU speaker table
In-kind donations valued at less than $1,000 retail
value will receive sign recognition for item(s).
Year-long website exposure
Sign sizes must be approved in advance by the LLU
planning committee.
Premier Sponsors • $10,000
Secondary billing on prominent LLU signage
In-kind donations with retail value of greater than
$1,000 will receive above sponsorship benefits
provided minimum dollar value is met.
Secondary billing on promotional materials
Opportunity to address LLU attendees and address
speaker luncheon attendees
Two invitations to LLU speaker luncheon
Eight priority seats for sponsor attendees
Year-long website exposure
Break Sponsor • $6,000
Reception Sponsor • $6,000
Luncheon Sponsor • $5,500
Major Sponsor • $5,000
Inclusion on prominent LLU signage
Sponsorship acknowledgement by emcee during
second half of LLU
Two invitations to speaker luncheon
Eight priority seats for sponsor attendees
Break, Reception, and Luncheon sponsors all receive
additional signage at respective function.
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PA S T PA RTI C I PA N T S A ND
SPONSORS
Adams & Reese
Amedisys
Antares Technology Solutions
Associated Grocers
Association of Corporate Counsel
BancorpSouth
Barefoot Wine & Bubbly
Baton Rouge Coca-Cola
Baton Rouge Water Company
Billy Heroman’s
Blue Cross Blue Shield Association
Brezeale, Sachse and Wilson LLP
Business Depot
Business First Bank
Campus Federal Credit Union
Capital City Consultants
Capital One Bank
Cherbonnier, Mayer & Associates
Charles Schwab
Chase
Chemtech Chemical Services LLC
Citizens Bank & Trust
City of Baton Rouge
C-K Associates LLC
CMA Technology Solutions
Commercial Properties
Commonwealth Advisors
Community Coffee
Cox Communications
D. Honoré Construction Inc.
Debra Todd Agency LC
Delahaye & Associates
Department of Commerce
Dow
Dow Louisiana Federal Credit Union
EATEL
ECD/HOPE
Entergy
Ernst & Young
FPL Asset Management
Golden & Associates
Greater Baton Rouge Business Report
Greater Baton Rouge Industry Alliance
Guaranty Broadcasting
Gulf Gate Construction
Gulf South Business Systems &
Consultants Inc.
Hancock Bank
HELP Solutions
Honeywell
HUB International Gulf South
InfiniEDGE Software
JPMorgan Chanse & Co.
Jones Walker
Juengling & Associates
Kean Miller LLP
Kurz & Hebert Commercial Real Estate Inc.
Lamar
LaPorte, Sehrt, Romig, Hand
Latter & Blum Realtors
Lee Michaels
Lehman Brothers
Louis DeAngelo’s Restaurants
Louisiana Association of Business and
Industry
Louisiana Capital CDC Inc.
Louisiana Economic Development
Louisiana Public Facilities Authority
Louisiana Technology Park
LUBA Workers’ Comp
Magellan Health Services
Merrill Lynch
Meredith Warner MD
Mesh Design
Mockler Beverage Company
New Orleans U.S. Export Assistance Center
Nugent Steel & Supply Co.
Pennington BioMedical Research Center
Peters Financial Services LLC
Petroquest Energy Inc.
Postlethwaite & Netterville, APAC
Primo Water
Professional Technical Support Services Inc.
Provost, Salter, Harper and Alford LLC
Raising Cane’s Chicken Fingers
Regions
Remarkable Recovery Medical Billing
River Road Coffees
Roemer, Robinson, Melville and Company
Roy O. Martin Lumber Company LLC
Saurage Realtors
Sealy & Falgoust
Shadow Broadcasting
Sparkhound
SSA Consultants
Stonetrust Commercial Insurance Company
Sunbelt Business Brokers
Sunland Construction
Talk 107.3 FM
The Celtic Group
The Shaw Group
Tin Roof Brewing Co.
Traffic Scan Network
TSC Logistics
Turner Industries
U.S. Government
Vivid Ink
WAFB
Warner Orthopedics and Wellness
Whitney National Bank
Williams Investment Group LLC
Wright & Percy Insurance
Zehnder Communications Inc.
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PA S T S P E A K E R S
A N D PA N E L I S T S
2013
2012
2011
Gordy Rush, Emcee
Vice-President/Marketing Manager
Guaranty Broadcasting
Christel Slaughter, Emcee
Partner
SSA Consultants
Eli Jones, Moderator
Dean
LSU E. J. Ourso College of Business
Halimah DeLaine Prado, Keynote
Director of Legal
Google Inc.
Lenny Lemoine, Keynote
President
Lemoine Company
David Steiner, Keynote
CEO
Waste Management
Jay Jackson, Panelist
President & CEO
Stuller Inc.
Don Chachere, Panelist
President & CEO
Tony Chachere’s Creole Foods Inc.
Todd Graves, Panelist
President & Founder
Raising Cane’s
Shawn Usher, Panelist
President & CEO
Sparkhound
Teri Fontenot, Panelist
President & CEO
Woman’s Hospital
Charles Caldwell III, Panelist
Co-founder
Tin Roof Brewing Company
Matthew Magnuson, Panelist
President, CTO, & Co-Founder
St. James Technologies
Patrick Mulhearn, Panelist
Director
Raleigh Studios Baton Rouge at the Celtic Media
Center
William McGehee, Panelist
Co-founder
Tin Roof Brewing Company
Jack Warner & Brandon Landry, Panelists
Co-founders/Co-owners
Last In Concepts LLC
Renae Conley, Panelist
Executive Vice President, Human Resources
and Administration
Entergy
William Jenkins, Welcome
Interim President
LSU System
Stuart Bell, Welcome
Executive Vice Chancellor and Provost
LSU
Richard D. White Jr., Welcome
Dean
LSU E. J. Ourso College of Business
Matt Saurage, Panelist
President
Community Coffee
Peter Stewart, Panelist
President, CEO & Co-founder
Trace Security
Adam Knapp, Panelist
President & CEO
Baton Rouge Area Chamber
Michael Martin, Special Guest Speaker
Chancellor
LSU
Richard D. White Jr., Welcome
Dean
LSU E. J. Ourso College of Business
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THE LSU FLORES MBA PROGRAM
The world of business has evolved in countless ways since LSU began awarding the Master of Business Administration. When the LSU
Flores MBA Program first opened its doors nearly 80 years ago, entrepreneurship was alive and well in America, just as it is now. In 1935,
the world’s first parking meters were installed in Oklahoma City and the first canned beer was sold in Richmond, Virginia. Today
microbrewers have created successful niche markets, and inventors made it so debit cards have largely replaced coins as the means to
pay for parking.
Over the years the LSU Flores MBA Program has continued to change to ensure its graduates are equipped for an ever-changing world.
Louisiana Looking Up is just one of the initiatives that has helped the program to grow, and that growth is due in large part to the
support of LSU MBA Alumni and the business community, two groups for which the LSU Flores MBA Program is extremely grateful.
The world has become smaller. Globalization is vital, and internationalization of the LSU Flores MBA Program is critical to its students’
futures. As the program has expanded its borders to include partnerships in China, Brazil, and India, it has found advantages in three
areas:
•
•
•
Recruiting—Intense business study trips to BRIC countries are viewed as a competitive advantage to many MBA prospects.
Program Experience—The LSU Flores MBA experience is greatly enhanced when students have a global perspective. Many
LSU Flores MBAs take two study trips during their time in the program, and these trips have had a profound impact on their worldview and on their knowledge of the global economy.
Marketability—LSU Flores MBAs are leveraging their program experience to land more lucrative jobs and to take on more challenging assignments involving global initiatives in their companies. Additionally, the program encourages its alumni to participate in these trips and share in this learning experience so that they might do the same.
Your support of Louisiana Looking Up provides stipends directly to students that make a difference. Without this support, many students
would be unable to participate in study abroad trips. Thank you for choosing to be a part of this incredible event!
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LSU FLORES MBA ALUMNI ASSOCIATION–
L O U I S I A N A C H A P T ER
The LSU Flores MBA Alumni Association was launched in August 2002, to support the LSU Flores MBA Program and its
alumni by providing a forum for MBA alumni to network, stay in touch with classmates, and continue their business education
through various sponsored events.
Alumni Networking
Strong alumni networks have proven to be critical to the success of the nation’s top universities and business programs.
For LSU to reap the same type of benefits as other institutions, the LSU Flores MBAAA hosts events to enable contact
amongst alumni. Networking functions established by the LSU Flores MBAAA include Louisiana Looking Up, an annual
meeting, “Jazz & Cocktails” socials, tailgate parties, and spring training.
Flores MBA Program Development
The LSU Flores MBAAA has developed an innovative student-to-professional transition program that introduces current
LSU Flores MBA students to successful LSU Flores MBA alumni. This program provides opportunities for students to have
discussions about career choices, the business environment, and opportunities to forge lifelong contacts in the business
community. The LSU Flores MBAAA is also researching ways to play a meaningful role in helping end the exodus to other
states of LSU Flores MBA graduates who wish to remain in Louisiana and have a lucrative career.
Fundraising
The LSU Flores MBAAA is committed to contributing to the general benefit of the LSU Flores MBA Program and the LSU
Flores MBAAA through a variety of ways. Primarily through Louisiana Looking Up, the LSU Flores MBAAA assists in
underwriting students’ participation in international programs.
The overall hope is that by assisting future MBA alumni, the LSU Flores MBAAA is playing its part in ensuring the
continued success of the LSU Flores MBA Program. In March 2014, U.S. News and World Report ranked the
program 37 among public institutions, one year after the program jumped 20 spots overall. As the program enhances its
national prominence, the value of the LSU Flores MBA continues to increase.
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