Image: Hamelin boardpaper Stora Enso Renewable Packaging Newsletter 3| 2014 EU Ecolabel for boards with graphical end use Stora Enso’s graphical boards Ensocoat and Chromocard have been granted the EU Ecolabel Certificate, which confirms that the boards fulfil the European Commission’s ecological criteria for copying and graphic paper. Customers using boards with the EU Ecolabel can further apply for the certificate to be used on their own products. Stora Enso’s long-time customer Hamelin, specialising in high-quality stationery for school, office and fine art, has already filed an application to acquire the certificate for its notebooks, which use Ensocoat for the covers. “In line with our Code of Conduct on Ecolabels, we have decided to commit to the certification of our stationery products. We are convinced that the EU Ecolabel will soon be the industry standard because it meets all the most demanding customer applications. Together with FSC or PEFC certificates for sustainable forest management, these criteria finally cover all the significant environmental impacts throughout the product life cycle, ensuring a noticeable reduction of our environmental footprint,” says Virginie Ori, Sustainable Development Director for Oxford Brand at Hamelin Group. The EU Ecolabel is also available for Performa White, Performa Bright and Performa Cream when used for graphical end-use areas. The EU Ecolabel criteria includes strict requirements for board production, including the use of certified fibre, limitations on harmful substances and emissions, restrictions on energy use, and implementation of waste management systems. The same environmentally sound processes are used in packaging board production, although the EU Ecolabel only applies to graphical end use areas. “The EU Ecolabel stands for environmental excellence and is awarded to products and services that meet high environmental standards throughout their life cycle, from raw material procurement to production, distribution and disposal,” says Eva Lundqvist, Graphical Boards Segment Development Manager. Ensocoat is now more widely available than ever; besides the obvious mill-direct deliveries, its presence on the market is guaranteed by centrally located sheeting service centres. The 5-day Express Delivery Promise™ and Rapid Link™ service options complement the merchant network for quick deliveries. New digital newsletter Want to receive our news faster? Join the mailing list and subscribe to our new digital newsletter at www.storaensoevents.com, and you will hear from us soon. Entry code: eNewsletter EU demands more package recycling The recycling targets in the European Union are about to be updated. In July 2014, the European Commission adopted a legislative proposal to revise EU environmental policies. This means amendments to the Packaging and Packaging Waste Directive, Waste Framework Directive and Landfill Directive. These are part of a package of measures by the Commission entitled “Towards a circular economy: A zero waste programme for Europe”. The EU Waste Framework Directive entered into force in autumn 2008. The member states must set up a separate collection scheme for paper, metal, plastics and glass by 2015, with the goal of reaching a 50% reuse and recycling level by 2020. The proposed new recycling targets for different materials are higher. Paper and cardboard recycling rates are higher than those of the other materials – therefore, also the proposed future target rates are very high and will not necessarily be accepted as such. The new legislative proposal addresses the full implementation of the five-step waste Board Paper | October 2014 hierarchy: prevention, reuse, recycling, energy recovery and disposal. It also mentions eco-design: all EU members shall take appropriate measures to encourage the design of packaging to reduce environmental impact and the generation of waste. How do Stora Enso’s products fit in? Packaging materials produced by Stora Enso fulfil the requirements of the European Packaging and Packaging Waste Directive. One-way packages are sustainable when they are recycled and 100% recovered. Used fibre-based packages are suitable raw material for new products. Stora Enso’s packaging materials are fully recyclable, but actual recycling depends on local conditions: the infrastructure, collection and recovery systems. The EU establishes common recycling targets but does not define any collection or recovery systems. Recycling schemes and responsibilities vary greatly between countries, even between municipalities. The efficiency of recycling depends on the infrastructure of national collection schemes and recovery systems. If no recovery options are available or utilized, paper has a high energy value, though, and could be combusted – a feasible option also when the fibres have lost their properties after having been recycled many times. Polymer-coated and laminated cardboard packages are also entirely and safely recyclable with the proper technology, like the one Stora Enso uses in Barcelona. Fibre, polymer coating and aluminium layers of used beverage cartons are separated and fully recovered in the process. Polyethylene and aluminium reject is also recovered in Varkaus, Finland, where Stora Enso is converting a fine paper machine into containerboard machine that will use also recovered fibre. “Recycling is important, but there is more to sustainable packaging. At Stora Enso, we think about the sustainability of our products from cradle to cradle. This means responsibility throughout the value chain, from forestry to the recovery of used packages,” says Päivi Harju-Eloranta, Vice President, Global Responsibility. The picture on the right illustrates the various aspects of sustainable and eco-efficient packaging. “Everything begins with responsible sourcing of raw materials. We can trace back the origin of wood. Wood is renewable and continuously growing in forests, which are carefully taken care of. All wood used comes from legal and fully traceable sources. At the other end of the lifecycle, used paperboard packages are fully and safely recyclable when a proper recycling infrastructure exists,” says Ms Harju-Eloranta. extended producer responsibility whenever possible, and cooperate closely with our customers in these matters,” says Ms Harju-Eloranta. The EU debate is now ongoing, and a possible political agreement between the Aspects of sustainable packaging Resource efficiency Based on renewable materials Waste prevention Preparing for the future The EU’s aim is to turn waste into a resource and “close the loop”. Besides increasing the reuse and recycling targets for packaging, the European Commission wants to introduce a food waste prevention obligation and extended producer responsibility requirements. All that means that recycling will become even more important. “The paper and board industry must ensure that the decisions will improve the conditions for recycling rather than complicate them. This is important for the competiveness of our sector. Stora Enso actively participates in platforms such as the ACE [The Alliance for Beverage Cartons and the Environment], Europen, Pro Carton and CEPI [The Confederation of European Paper Industries] to inform decision-makers about the sustainability and recyclability of fibre-based and polymer-coated packaging materials. We also take part in national schemes of European Parliament and the Council could be expected by Q2/2016. If that is the case, the national implementation of the revised directive could take place from 2017–2018 onwards. Sustainable packaging Responsible forest management Recycling Effective transport Safe for food and other sensitive products EU’s proposed new recycling targets Material 2020 2025 2030 Paper and Cardboard 85% 90% Aluminium 70% 80% 90% Ferrous metal 70% 80% 90% Glass 70% 80% 90% Wood 50% 65% 80% Plastic 45% 60% Source: European Commission Package on Green Growth/Circular Economy Image: André Hofmann Innovation that makes a difference An innovative package the size of a fingertip has won the IQ Innovationpreis in Germany. Developed by a team from Dresden University of Technology, the mini-container made of Stora Enso’s Trayforma Natura board carries beneficial insects used in biological pest control. The solution is based on an innovative, industrial packaging process in which the minicontainers are effectively pressed and filled with insect eggs. For the first time, this can be done efficiently by a machine with an output of 150 packs per minute. The insect eggs survive in the board package thanks to its air permeability. The fibre-based packages are safe to spread in fields, where they release the good insects to kill the bad ones, and break down into humus naturally. Nearly 90% of German corn fields suffer from pests. The new biological pest control solution is an environmentally sound alternative to genetic engineering and chemical pest control. Sustainable business Promoting sustainable living through renewable products and solutions is generally my preferred topic. However, this time I’m writing about another kind of sustainability. This year we celebrate the 50th anniversary of Ensocoat. The board was intended for high-quality folding cartons right from the start. It has withstood market changes and economic upswings and downturns much longer than I have been walking on this globe – which of course makes me very happy, as it reminds me how young I am. Unlike me, Ensocoat has gone through a number of makeovers during its lifetime to keep it fresh and competitive, and it has reached for the top in its recent years of product development. Naturally, Ensocoat is the spearhead of our offering also at Luxe Pack 2014 in Monaco. Come and celebrate the 50th anniversary with us. This leads me back to the common meaning of sustainability. Ensocoat is sustainable not only in terms of age, but also because it is a renewable, energy-efficient and recyclable packaging material. And now it is also the first SBS board available with the EU Ecolabel Flower, a graphical industry staple in environmental certification. Might it be time to get rid of non-renewables and switch to renewable materials also in the luxury packaging segment? Focus on Pro Carton ECMA Awards 2014 Finalists with Stora Enso’s board Images: Pro Carton From the editor Beauty & Cosmetics: Fernanda Brandao Carton Producer: Carl Edelmann GmbH Material: Ensocoat 2S Confectionery: Arko Treasure Chest Carton Producer: Hammer GmbH Material: Performa White Pharmaceutical: Mepilex Patch Envelope Carton Producer: A&R Carton Oy Material: Ensocoat Food: Gelato Box Carton Producer: Pringraf S.r.l. Material: CKB Non-food: Gift box Heinemann Carton Producer: Hammer GmbH Material: Ensocoat 2S Meet Stora Enso at these upcoming events! Luxe Pack Monaco 27-29 October 2014, Monaco www.luxepack.com Pace Asia 4-6 November 2014, Singapore www.arena-international.com/ paceasia Les Places d’Or 18-20 November 2014, Paris www.lesplacesdor.com Board Paper | October 2014 Image: SIG Combiblock Cool and round Cupforma Ice SIG Combibloc awarded for combidome SIG Combibloc recently developed a new product that combines the shape of a bottle with all the benefits of a beverage carton. It’s called combidome. The carton pack has received several awards, among them the German “iF Design Award” and the Worldstar packaging award. “We have combined the advantages, such as food quality protection and favourable environmental aspects, of an aseptic beverage carton with a bottle shape. The large opening makes it easy to pour and to drink straight from the package, and it is also easy to grab,” says Hanno Bertling, Global Product Manager for combidome at SIG Combibloc. Board Paper | October 2014 The name derives from carton pack’s dome-like shape and it is currently being used by two customers for juice products in one-litre cartons. It will soon also be launched for 500 ml and 750 ml. According to Michael Olsson, Segment Development Manager for liquid packaging board at Stora Enso, SIG Combibloc and Stora Enso have a long history together. The development of new products and the improvement of existing ones has played an important role in the cooperation. Combidome is made of a specially developed grade of our Natura liquid packaging board. Don’t be square with your ice cream packaging. Cupforma Ice is a new paperboard from Stora Enso for attractive ice cream packages in a range of sizes. The advanced construction of the board provides a lower weight than usual, which helps cut back on raw materials and spare the environment. While a typical 0.5 l ice cream package is made of 350 g/m2 board, the new Cupforma Ice will make it possible to use 290 g/ m2 board without compromising packaging performance. Such a weight reduction generates savings for all companies throughout the supply chain. “A round cup shape is a powerful brand builder in the ice cream business, as some of the world’s leading brands have shown us. Now customers can choose the new Cupforma Ice and make their packages more sustainable. Paperboard cups for ice cream packaging look great and are easy to open and close, unlike plastic containers which often hurt your fingers,” says Jaana Keskitalo, Segment Development Manager for fast food at Stora Enso. Cupforma Ice is also suitable for packaging other frozen foods. Paperboard packages are recyclable. By selecting the sugarcane-based PE-Green coating option the packages made of Cupforma Ice can be made from 100% renewable raw materials. Packages with PE-Green coating can also be recycled with other fibrebased cartons. Stora Enso has also recently introduced a new board grade for microwaveproof cups, Cupforma Natura PP. Stora Enso board offering Tambrite is No. 1 Stora Enso’s Tambrite is the most valuable cartonboard brand among European brand owners, according to Opticom International Research’s Brand Equity Tracking Survey 2014. Ensocoat and Performa were also ranked in the top ten. The aim of the cartonboard Brand Equity Index (BEI) is to define the most valuable brands from the user perspective. It makes it possible to compare brands with each other and rank them on a country and/or European level. A total of 377 brand owners from seven countries, representing six different end-use segments (pharmaceutical & healthcare, cosmetics & beauty care, chocolate & confectionery, dry food, frozen & chilled food, wine & spirits), responded to the survey in spring 2014. The countries were Germany, France, the UK, Italy, Spain, Switzerland, Belgium and the Netherlands. The survey was also conducted among 220 carton converters. Tambrite was the best-known cartonboard brand among converters, with Performa and Ensocoat also in the top five in spontaneous brand awareness. Since the last survey in 2012, Ensocoat took a big step ahead in the converters’ BEI, rising from 8th to 5th place. “Quality weighed the most in choosing Tambrite (contaminantfree, runnability in the machines, grammage and visual appearance).” - Dry food brand owner, Germany Redesigning the Future with Renewable Packaging renewablepackaging.storaenso.com ensocoat.storaenso.com graphicalboards.com Publisher: Stora Enso Consumer Board, FI-55800 Imatra, Finland Editor: Sanna Heiskanen, sanna.heiskanen@storaenso.com Subscriptions and changes of address: anna-liisa.nuutinen@storaenso.com www.storaenso.com/consumerboard www.storaenso.com/boardpaper Material: Ensocoat 2S 220 g/m2 Layout: Onnion Ltd Printer: Grano Oy 10/2014