introducing a boutique concept Today’s connected traveler is looking for a vibrant experience, a spacious lobby with technology integration and local offerings. Vīb exceeds guests expectations with high value services and convenience. Best Western International’s new vibrant and stylish boutique concept can be easily adapted for new build and conversions. This unique concept has a minimal footprint, is cost effective to build, efficient to operate, and creates a highly profitable business model. bestwesterndevelopers.com | 800.847.2429 | bwvib@bestwestern.com Best Western International Each Best Western® branded hotel is independently owned and operated. Best Western and Best Western marks are service marks or registered service marks of Best Western International, Inc. ©2014 Best Western International, Inc. All rights reserved. Highly profitable business model Projected cost to build $60,000/key (excluding land) RevPar (midscale – upper-midscale) $56 – $70 180’ LAUNDRY FRONT DESK 50’ CAFE COMMUNITY SEATING Prototypical Model Building Exterior Fitness Center • 500 sq. ft. minimum, depending on total room count • Signature elements – unique exterior with color, lighting • Footprint – 9,000 sq. ft. (53.5’ w x 168’ l) Guestroom • 112 room / 5 stories • 200 sq. ft. rooms Lobby • Unique signature king room design – platform bed with storage below and desk connected • Combined lobby space – 3800 sq. ft. minimum • Smart TV with Lynk Sinc and eConcierge technology (may vary based on the number of guestrooms) • HVAC - high efficiency system, consider compatibility • General lobby – 2100 sq. ft. • Cafe area – 800 sq. ft. premium coffee and food offerings with mobile devises throughout the day top bar area – 900 sq. ft. (beer and wine minimum) • Signature front desk pods • Virtual concierge • Sundry/tech buy • Free Wi-Fi (lobby and guestroom) • Lobby or roof Build 112 rooms for the cost of 80 rooms Target Markets New York, NY Los Angeles, CA Chicago, IL Houston, TX Philadelphia, PA Phoenix, AZ San Diego, CA Dallas, TX Atlanta, GA Miami, FL San Francisco, CA Boston, MA Austin, TX Seattle, WA Denver, CO Washington D.C. Las Vegas, NV Sacramento, CA Toronto, Canada Kansas City, MO