Major Marketing Events Marketing Incentive Program “Awesome Achievers” (AA / MIP) May 4-10, 2015 | San Francisco, California This program is in its 19th successful year, providing quality product selection, increased distribution, increased supplier support and building retailer relationships. Take advantage of this opportunity to showcase premier products for a 21-week period (October - February). Suppliers may participate at various levels. Vendor Exhibit & Trade Show (TS) February 26-27, 2015 | Grand Rapids, Michigan The SAS Vendor Exhibit and Trade Show is your guide to defining convenience. This show offers a full array of promotional products attractively displayed and merchandised to assist our retailers with store layout. This is your biggest opportunity to display the newest and best items to our customers. $2,800 /booth for our 2016 show SAS Business Exchange (SBX) (Top-to-Top) MARKETING CONTACTS George Bennett, ext. 6220 Vice President, Sales & Marketing EMAIL: George.Bennett@sasinc.com Kaye Powell, ext. 7324 Vice President, Trade Relations & Event Planning EMAIL: Kaye.Powell@sasinc.com Gary Dietrich, ext. 6526 Senior Category Manager EMAIL: Gary.Dietrich@sasinc.com Deb Shaffer, ext. 6527 Senior Category Manager EMAIL: Debbie.Shaffer@sasinc.com Brenda Francisco, ext. 6598 Sr. Manager Retail Pricing EMAIL: Brenda.Francisco@sasinc.com Christa Verrier, ext. 6528 Administrative Assistant, Marketing EMAIL: Christa.Verrier@sasinc.com Bonnie Reineer, ext. 6521 Product Movement Specialist (Spaceman) EMAIL: Bonnie.Reineer@sasinc.com Dates & Location TBD This one-on-one meeting with key customers gives you an opportunity to enroll in manufacturer annual rebate programs, discuss new programs, new items, and “hot” deals for the next year. Invitation Only - $3,000 for our 2015 event Foodservice Showcase (FSS) Dates & Location TBD Regional food show, focusing on convenience foods and the fall/winter “hot-to-go” season. New equipment, products and programs will be displayed. $1,300 / booth Fall / Winter Catalog Presell (FW) Annually - June Products from the Fall/Winter selling season are featured in a catalog, with promotional pricing for retailers. Format and pricing for this program will be communicated mid-year. 2015 Marketing Events Supplier Services *marketing & promotional fees are subject to change Corporate Office / Distribution Center 4001 Three Mile Road NW Grand Rapids, Michigan 49534 Phone: 616-453-6358 | Fax: 616-453-9259 Distribution Center 6579 West 250 North, Suite E Greenfield, Indiana 46140 Phone: 317-891-7752 SAS—Leading the way in Innovation Delivering Solutions—Exceeding Expectations Supplier Services New Product Administrative Fee Welcome! This service provides implementation into our system, publication, and introduction of the item by SAS Sale Reps. $750 per SKU S. Abraham and Sons, Inc. is a proud distributor of groceries, tobacco, general merchandise and convenience foods. Corporate Sales Meetings These business meetings are held throughout the year and are an ideal opportunity to discuss market trends, present new items or programs, provide merchandising ideas, and network with our sales management. Cost is $1,000 /meeting. Our principal philosophy is based upon a commitment to understand our customers and meet their needs. Thank you for your continued support, which enables us to present product diversity, customized programs and services to SAS customers. Regional Sales Meetings These meetings are available for you to present pre-authorized products, programs, and promotions; an ideal opportunity to access SAS Sales Reps and Managers. Eight regional meeting locations monthly. No Charge. Contact Kaye Powell for scheduling and to coordinate your attendance. As we begin 2015, we will continue to exceed all expectations and deliver solutions to our customers. From promoting your products with social media, to arming our Sales force with the latest technology, we want to continue our strong partnership with our suppliers and retailers to mutually build a successful business for us all. Pacesetters Pacesetters provides a “fast track” to distributing your product to our customers who have signed up for immediate shipments of those items designated as “pacesetters.” Cost is $900 /item. Planograms Planograms are developed to meet marketing needs through the software of Spaceman. These planograms provide orderly placement of the top selling products, proportionate to their space in selling popularity. Cost of the Planogram is $100 per item. Seasonal Catalogs Seasonal catalog, featuring confection and general merchandise items. $200 per SKU. Halloween: vendor info deadline 01/30/15 Christmas: vendor info deadline 02/27/15 Valentine: vendor info deadline 04/24/15 Easter: vendor info deadline 05/29/15 Monthly / Special Bookings This booking program is your link to enhancing distribution and introducing new products to the retailer. Published with Monthly Marketing Program, dates below. $600 Monthly Marketing Program This promotional program assists our customers in selecting promotional items, featured in a 16-page brochure, for a six-week period. $1,500 /ad feature Monthly Marketing Promotional Dates January 12.22.14 ‐ 01.30.15 July 06.22.15 ‐ 07.24.15 February 01.26.15 ‐ 02.27.15 August 07.20.15 ‐ 08.28.15 March 02.23.15 ‐ 03.27.15 September 08.24.15 ‐ 09.25.15 April 03.23.15 ‐ 04.24.15 October 09.21.15 ‐ 10.23.15 May 04.20.15 ‐ 05.29.15 November 10.19.15 ‐ 11.28.15 June 05.25.15 ‐ 06.26.15 December 11.23.15 ‐ 12.26.15