(Microsoft PowerPoint - Mobility as a Service \226 New European
The first MaaS services on our journey towards MaaS vision "Mobility as a Service – New European Model for Transportation“ Brussels 14th of October, 2015 Jouni Sintonen Business Development Director TeliaSonera Finland Ltd. TeliaSonera in brief TeliaSonera provides network access and telecommunication services that help people and companies communicate in an easy, efficient and environmentally friendly way, all the way from the Nordic countries to Nepal. We are also a leading wholesale provider who owns and operates one of the world’s most extensive fiber backbones. TeliaSonera - in brief • Result of a merger of the Swedish Telia AB and Finnish Sonera Corporation in December 2002 • Head office in Stockholm, Sweden • 2014 net sales SEK 101.1 billion • Approximately 26,000 employees 2015-10-14 The world of TeliaSonera NORWAY NORWAY NORWAY NORWAY NORWAY NORWAY NORWAY NORWAY NORWAY NORWAY NORWAY NORWAY NORWAY NORWAY NORWAY NORWAY NORWAY Subsidiaries Associated companies Customers recognize us in each of our markets by our common identity. Our icon represents the international strength of TeliaSonera combined with a strong local connection as represented by our well-known local brand names 2015-10-14 Footprint of TeliaSonera Subsidiaries Associated companies International Carrier 2015-10-14 TeliaSonera International Carrier • Strong global presence • 1/3 of the global internet transits our network • ’Top 2’ global IP backbone directly connecting 345 million end-users • Over 85 percent of European ISPs connect to our IP backbone • More than 47,600 km of fiber network, owned and operated, our network reaches 62 countries across Europe, North America and Asia 2015-10-14 Executing on our strategic agenda ENHANCE THE CORE Develop the core business in the Nordics & Baltics CONNECTIVITY CONVERGENCE COMPETITIVE #1 Take Eurasia to the next level OPERATIONS EXPLORE OPPORTUNITIES CLOSE TO THE CORE IOT E-HEALTH MUSIC SECURITY FINANCIAL Invest in areas that complement and/or strengthen the core business SERVICES 2015-10-14 TV MaaS (Mobility-as-a-Service) The MaaS concept is a focus on purchasing mobility services based on user needs instead of focus on buying means of mobility (e.g., car, bike, bus ticket). The transport sector has been identified by the Finnish government as a focus area in the development of new service concepts based upon the digitalization of our society. TeliaSonera is about to produce concrete answers to that challenge. The background for MaaS • The future of transportation will be radically different from today • Three trends shape the transportation landscape: – electrification of vehicles, – autonomous driving – the use of the internet to mobilize new service concepts for users to fulfil their transport needs with smooth, seamless and cost-effective way and same time reducing the carbon emissions. • Despite the technological forces that shape transportation landscape and have the potential to support development of sustainable mobility practices, there might be a risk for public planners if they misread the transition. The risk is that the transition can be seen as a threat for public transport system instead of MaaS services will bring more users to the public transport. The change will be that users are customers of MaaS operator which are using public transport as an essential part of users’ chain of travelling. 2015-10-14 Paradigm shift from vehicle ownership to vehicle usage = New Mobility Business model Impacting facts Transport = Door-to-door services Transport = Private vehicle - 2015-10-14 Freedom Convenience Status No real alternatives - With same freedom At least same level of convenience Real alternatives Mobility operators’ offering to handle total cost of mobility (TCM) rather than total cost of ownership (TCO). The user can make rational transportation decisions attracting several new services. The old logic and still existing system is based on two different drivers 2015-10-14 The user can make rational transportation decisions attracting several new services. With over 120 micro mobility models outlined by 2017 to target first/last mile connectivity. Source: Frost & Sullivan 2015-10-14 Making MaaS concrete • Intelligent Transportation Systems (ITS) vs. Integrated Transportation Services (ITS) • Put the end-user to centric • Personalize the service based on end-user’s needs and real-time informing • Our first MaaS service will offer through smartphone application seamless, costeffective and need based way to travel. • Goal is to have a service, where all transportation means are under one umbrella from door-to-door and easily available for end-users to buy. One ticket one travel. 2015-10-14 Layouts – still draft. End-users are involved based on Lean Service Creation principles. 2015-10-14 Layouts – still draft. End-users are involved based on Lean Service Creation principles. 2015-10-14 Layouts – still draft. End-users are involved based on Lean Service Creation principles. 2015-10-14 The transport market in Finland Passenger transport 1,0 Mrd€ Municipalities 1,4 Mrd€ Corporations Households 15,9 Mrd€ (Transports and logistics) 33,1 Mrd€ Government 1,5 Mrd€ - Basic transport infra 1,0 Mrd€ Development 0,4 Mrd€ AOB 0,1 Mrd€ Finnish household yearly spending on average is 930 € for transportation services, 2450 € for buying vehicles and 2730 € for using the vehicles. The total spending was 15.9 mrd€ of which for transportation services 2.0 mrd€. Assumption is that the use of transportation services will increase while the spending on privately owned cars will diminish. (Source: Tilastokeskus) 2015-10-14 Household yearly spending on average for transportation services 2015-10-14 FI 210 mrd€ 26 mrd€ 21 mrd€ 4,3 mrd€ Capital region 56 mrd€ 7 mrd€ 5,6 mrd€ 1,1 mrd€ Benefits for end-users (first ones) • One of the first targets is make the need of households second car questionable by offering smooth, seamless and cost-effective way for managing your transportation needs. – From owning the vehicle to use the vehicle • First phase end-users will pay the trip by transaction based. After using the service several times, end-users are willing to move towards a transport account for trip payments. And after that we can create monthly based packets with different kind of content to different customer segments. • No parking problems, no need to invest or maintain/repair the vehicle, the trip can be planned according to your time schedule and utilize the travel time to working, studying or for entertainment services. 2015-10-14 2015-10-14 Thank You for listening! email jouni.sintonen@teliasonera.com phone +358 40 5333364 2015-10-14
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