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What Nielsen’s new Digital Content Ratings mean for radio. Nielsen made headlines this week with news that it will
integrate Adobe’s analytics service with its own digital audience measurement to roll out a more comprehensive product next
year called Digital Content Ratings. With online content consumption at an all-time high, the goal is to standardize audience
measurement for digital content. While the initial focus is on TV and online video, Nielsen says it will tackle cross-platform
measurement of total audiences for any type of digital content, including audio. The company’s long-awaited Digital Audio
Measurement product will be rolled into the new more comprehensive digital service. “To be clear, Digital Content Ratings is
not replacing or changing our Digital Audio Measurement plans,” a Nielsen rep tells Inside Radio. “The new audio service will
be a component of the larger, comprehensive product that is Digital Content Ratings.” Incorporating streaming audio, from
both broadcasters and pureplay streamers, into an all-encompassing digital ratings service may help elevate the medium in
the eyes of the large ad agency holding groups that have already expressed support for Digital Content Ratings, including
IPG Mediabrands and Starcom MediaVest Group. So what’s holding up Nielsen’s roll out of streaming radio measurement?
An impassioned disagreement between broadcasters and webcasters over metrics. “The digital radio folks very much want
the same set of metrics so that they can take share of the $17 billion in radio spend,” Nielsen president Steve Hasker said
last month. “And the terrestrial players are basically saying they’re not so keen for that to happen.”
Audio watermarking part of Rentrak’s growing tool kit. Rentrak has become the most-watched media measurement
company as it has shaken up television measurement during the past year. The company hasn’t said whether it plans to
expand beyond video measurement, but if it decides to track audio, a deal just struck in Europe may help make that happen.
The agreement was reached between Kantar Media, which Rentrak has just announced it’s buying for $98 million, and the
Rennes, France-based Civolution. It has audio and video watermarking technology which it uses to track content and measure
audiences across numerous media, including radio. Currently it’s only tracking radio
outside the U.S., but Rentrak’s involvement may bring Civolution stateside. For now, Kantar
Media Audiences global CEO Richard Asquith says the watermarking technology will
help his company to deliver better audience measurement for content “across all devices
in all formats” with a special nod to mobile. It was similar logic that led Nielsen to strike a $1.26 billion deal to buy Arbitron’s
radio business, and even more importantly, its people meter technology. Like broadcasters and other content companies,
measurement firms are scrambling to keep up with how rapidly the media landscape is evolving. Rentrak may also face
demands from its customers seeking a more total picture of media consumption. For now, radio isn’t a priority. “We have no
plans to measure radio at this time,” a spokeswoman says. Audio watermarks were the basis of another radio measurement
project nearly a decade ago when The Media Audit and Ipsos developed a radio measurement system that relied on a
smartphone. It abandoned the project in 2009 as part of an agreement with Arbitron to settle a patent infringement lawsuit.
Radio should get 20% of ad budgets, ROI analysis shows. Despite noteworthy differences, such as the dominance of public
broadcaster BBC, there are plenty of commonalities between U.S. and U.K. radio. In both countries radio is used by roughly
90% of the population each week with FM/AM the dominant audio medium in terms of time spent listening. So when a U.K.
study shows strong correlation between radio ads and shopper behavior, it’s reason for American broadcasters to take notice.
Using IPA Databank figures, the analysis by the U.K.’s Radio Advertising Bureau points to an eight-to-one return on investment
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for marketers who use radio. That’s in line with a study done by the trade group a year ago
suggesting a 7.7 return and just above the six-to-one ROI measure for radio pegged by
Nielsen earlier this year in the U.S. “The data here indicates that including radio in the mix
significantly increases the effect on the client’s profits and margins,” concludes Les Binet,
head of effectiveness at ad agency Adam & Eve DDB, in the study. But an even bigger
conclusion addresses radio’s place in the overall media landscape. When all the numbers
are crunched, the report says rather than its current single-digit share of revenue, radio
should get 20% of advertising budgets if marketers truly want to boost their campaign’s ROI.
“Audio can play an important role not just in ‘activation’ campaigns but also in longer-term
brand-building activity, making it a highly valuable medium and something which advertisers
should not undervalue,” Binet says. The study also suggests more radio commercials include
musical elements, estimating they can increase intent to purchase and boost actual sales
effects by 10% to 30%. “Music increases attention to advertising and makes people more
likely to recall the ad, the brand and the message,” it says.
Radio industry begins settlement talks with SESAC. Just days after SESAC reached a deal with the television industry,
there’s a fresh indication that it may be angling to do the same with radio. SESAC and the Radio Music Licensing Committee
have put their two-year old legal battle on hold while they attempt to reach an out of court settlement. “The TV settlement
has created a template that we in radio hope could lead to serious consideration of a settlement on the radio side,” RMLC
executive director Bill Velez told Inside Radio last week. The bridge building comes 21 months after the private equity firm
Rizvi Traverse bought SESAC. For television stations SESAC agreed to hold its licensing fees steady for the rest of 2014
and all of 2015, refund $42.5 million to stations, and use a binding arbitration process in future negotiations through 2035.
Getting SESAC into a position other than its current take-it-or-leave-it stance with radio stations has been a primary goal
of the RMLC’s lawsuit. It believes if SESAC is brought into something similar to what ASCAP and BMI currently face, it will
mean smaller rate hikes for radio. How close the RMLC and SESAC are to any sort of an agreement isn’t clear, and a federal
magistrate judge has given the two sides 60 days to find some common ground.
Once venerable Pennsylvania station becomes latest poster child for AM’s woes. “The Mighty 590” WARM isn’t so
mighty at the moment, with a transmitter failure that has caused one of the Scranton-Wilkes Barre market’s oldest stations
to go dark. Cumulus Media tells the FCC that WARM’s transmitter is “quite old” and that engineers are working to get their
hands on the parts needed to return the 5,000-watt oldies station to the air. Regional VP Ron Giovanniello tells the Times
Shamrock they’re hoping to get WARM back on the air “sometime in the fourth quarter.” It’s symbolic of the current state of
AM radio that a station that signed on in 1940 and at one point had an astounding 70-share but now captures less than a
1.0 share of listening, according to Nielsen, could be allowed to remain off the air for so long. WARM’s transmitter troubles
began earlier this year when a lightning strike damaged its facilities, forcing it to operate at reduced power earlier this year.
At that time Cumulus said the strike caused its engineers to discover other problems which it told the FCC were “most likely”
related to the age of the system. But before it decided whether to invest in modernizing the site, Cumulus said it was waiting
to see what action the FCC took in its pending AM revitalization proceeding.
From data to exposure, radio and webcasters find new ways to support recording artists. Pandora has formally rolled
out a program that will share a trove of data it collects from its 76 million active listeners with artists and record labels. All
125,000-plus musicians played on the service will be able to access details about where their songs are most popular, based
on the geography, gender and age of the Pandora user. An interactive map showing where an artist’s music is attracting
an audience is intended for labels and artists to help determine where to schedule concerts. The Artist Marketing Platform,
or AMP, will likely be useful to lesser-known musicians who’ve used social media to help chart a course. The webcaster
says more than 80% of the artists it plays don’t receive any airplay on broadcast radio. “We hope to make the day-in and
day-out easier for artists by eliminating the guesswork,” founder Tim Westergren writes in a company blog. Several radio
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groups have also begun working more closely with record labels. Last year CBS Radio launched several programs under
its Amplify umbrella to raise exposure for artists and high-profile new releases. And iHeartMedia has its three-year old Artist
Integration Program designed to increase audience awareness of new music projects from both established and developing
artists through on-air and online promotional campaigns.
Inside Radio News Ticker...Soup chain using radio to reboot...Garden Fresh Restaurant Corp. is in the middle of what it’s
calling a “brand revitalization” for its Sweet Tomatoes and Souplantation restaurants. Radio is the way it’ll do that. Starting in the
San Diego market it will use radio to support a message highlighting the brand’s dedication to local farmers and farm-to-table
menu items. No budget has been announced. Garden Fresh operates 128 restaurants in 15 states under the Souplantation
and Sweet Tomatoes brand names...Neighbors block new tower for AM...BBC Broadcasting’s ethnic Indian KRPI, Ferndale,
WA (1550) will not be able to move forward with a plan to build a new five-tower array for the station. Nearby neighbors and
some across the border in two British Columbia communities have convinced Whatcom County, WA planning officials to reject
the proposal. The Bellingham Herald says examiner Michael Bobbink concluded the 150-foot towers would violate a 45-foot
height restriction...Syracuse host discloses cancer fight... A recent change in his voice helped Syracuse, NY morning host
Joe Galuski determine he had cancer. Galuski revealed to listeners this week that he’s battling non-Hodgkin’s lymphoma.
He’s been off iHeartMedia’s “News Radio 570” WSYR since being diagnosed five weeks ago. Galuski earlier beat cancer
in 1992, and says his current cancer is “much stronger” than what he suffered then. “It’s going to have to be dealt with over
the next few months,” he said. Galuski has been at WSYR since 1988 ... Read People Moves HERE.
Dick Morris to leave his Philly radio show. Political consultant Dick Morris will hang up his headphones after Election Day.
Less than two years after CBS Radio’s “Talk Radio 1210” WPHT, Philadelphia hired Morris for afternoon drive, management
confirms he’ll leave. “We knew his busy schedule might one day make doing a daily radio show difficult,” market manager
Marc Rayfield tells the Philadelphia Daily News. Morris, 65, has been in the political spotlight since working on President Bill
Clinton’s 1996 re-election campaign. More recently he’s worked on statewide elections and those outside the U.S., while at
the same time focusing on his website, columns and writing16 books, including a dozen best-sellers. Morris joined WPHT
in March 2013 after newspaper columnist Buzz Bissinger left his radio post. CBS hasn’t announced who will succeed Morris.
Battle Royale over Lorde’s ‘Royals.’ When it comes to the Word Series, one station’s
nemesis is another station’s anthem. In the Bay Area, Entercom AC KOIT (96.5) and
Cumulus Media adult alternative KFOG (104.5) suspended airplay of Lorde’s omnipresent
hit “Royals” as a show of solidarity for the San Francisco Giants — and to whip up some
good old-fashioned publicity for their stations. It worked. Some 5,599 news articles were
published about the stunt. In Kansas City, KOIT hot AC sister “99.7 The Point” KZPT responded by playing the song every
hour from 7am through 7pm on Tuesday leading up to the opening game of the series. In a press release, KZPT program
director Tony Lorino said he respected the work of his KOIT colleagues, “but we won’t let their anti-Royals spirit ruin this
moment,” adding, “A few angry San Franciscans who don’t have a song called ‘Giants’ won’t rain on our parade.” Back in San
Francisco, CBS Radio all-news KCBS (740, 106.9) got in on the action, too. Newsman Doug Sovern cut a Giants-friendly
parody of the song. The way the San Francisco Chronicle tells it, “Though Sovern’s vocals may leave something to be desired,
he deserves kudos for semi-successfully rhyming ‘power’ with ‘Ishikawa,’” a reference to Giants first baseman Travis Ishikawa.
Ramsey and Cruze take show to big screen. The silver screen has been filled with plenty of actors who got their start on
radio, but Dave Ramsey and his daughter Rachel Cruze will join a short list of personalities who’ve taken their radio act to
the big screen. An event they taped in front of a live audience last month in Grand Rapids will be beamed to nearly 600
cinemas nationwide on Wednesday, November 19 at 7pm local time. Their “Legacy Journey” presentation, says Ramsey, “is
about you taking control of your money; being debt-free, saving and investing.” The show will be monetized through a mix
of a sponsorship from Zander Insurance and ticket sales. Tickets will cost $15. Syndicated talk host Glenn Beck has also
held several in-theater events.
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S A L E S
Bakersfield & Merced, CA — Alpha Media files a $5.8 million deal to
buy six stations from Buckley Radio. In Bakersfield, CA it buys CHR “Kelly 95”
KLLY, rhythmic oldies “Groove 99.3” KKBB, and the talk simulcast of KNZRFM&AM (97.7, 1560). And in Merced, CA the company buys rhythmic CHR
“Hot 104.7” KHTN and country KUBB (96.3). The sale marks the end of the
liquidation of 60-year old Buckley Radio following the July 2011 death of Rick
Buckley, whose father founded the company in 1954. Broker: Dick Foreman
Louisville — Cumulus Media files a deal to sell the standalone FM station
WLCL, Sellersburg, IN (93.9) to Union Broadcasting for $3,138,000. Union
Broadcasting will operate WLCL under a local marketing agreement until closing
with the filing suggesting it will air Westwood One syndicated talk and sports
programming. Union already owns “ESPN Radio 680” WHBE-FM&AM (105.7,
680) in the Louisville market. Broker: Spectrum Media
Sacramento & Modesto — Alfredo Plascencia’s Lazer Broadcasting
strikes a $2.9 million deal to buy in the Sacramento market Spanish CHR
“Latino 97.9” KLMG, and the regional Mexican “La Gran D” simulcast of KGRB
(94.3) and KBAA (103.3) as well as two low-power TV stations KSTV-LP and
KSAO-LD. In the Modesto, CA market it buys the “La Gran D” station KBBU
(93.9). Lazer will operate the stations under a local marketing agreement until
closing and it has installed its flagship regional Mexican “Radio Lazer” format
on all of the stations except for KLMG.
Wichita — Journal Communications files to sell “Classic Country 92.3” KFTIFM to Envision Broadcast Network for $1.55 million. The spinoff is required
to comply with ownership rules as part of Journal’s merger with E.W. Scripps.
The format will be relocated from the 100,000-watt FM to what’s currently
“ESPN Deportes 1070” KLIO. Journal bought KFTI-FM in 2000 for $4.25
million to bulk-up what was then a recently-acquired Wichita cluster. Broker:
Fowler Media Consulting
Springfield, MO — James Campbell’s Radio Training Network strikes a
$1.3 million deal to buy gospel/religious teaching KWFC (89.1) from Baptist
Bible College. Radio Training also owns contemporary Christian “88.3 The
Wind” KWND in Springfield as well as 24 other stations in 14 markets. Brokers:
Greg Guy & Jason James, Patrick Communications
Minnesota — Gregory Jensen’s Hometown Broadcasting expands its
cluster in the Rochester, MN market with a deal to buy easy listening KNXR
(97.5) from Thomas Jones’ United Audio for $1.1 million. The contract says if
Hometown Broadcasting leases space from Silver Creek Tall Tower Associates,
a partnership between United Audio and Minnesota Public Radio, the purchase
price will be cut to $714,910. Hometown Broadcasting already owns classic
rock “Power 96” KQPR and classic country KQAQ (970) in the area.
Oregon — Mark and Mickie Evans’ Spinlogic Enterprises files a $170,000
deal to buy adult alternative “Q-94.9” KQCB-FM, Cannon Beach, OR from
Calcomm Stations Oregon. The deal includes an FM booster station in
Astoria, OR.
Olean, NY — Bettina Finn’s Sound Communications expands its cluster
with a deal to buy country “KZ-102” WZKZ, Alfred, NY from Pembrook Pines
for $130,000. The station has been operated by broker Dick Foreman, acting
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as a receiver, put in charge of Pembrook Pines by a New York State court last
December. Sound Communications earlier closed on a $275,000 deal to buy
CHR “Mix 101.5” WMXO, classic rock “98 Rocks” WQRS and the adult standards
simulcast of WGGO (1590) and WOEN (1360) from Pembrook Pines.
Texas — Southwest of San Antonio, Univision Radio closes a deal to spin-off
standalone KVWG-FM, Dilley (95.3) to David and Marguerite Phillip’s Rufus
Resources for $12,500. The Class A signal has been simulcasting San Antonio’s
“Tejano 107.5 FM” KXTN-FM. Rufus Resources owns three other Texas stations
but none of them overlaps with KVWG-FM.
C L O S I N G S
Minneapolis-St. Paul — David McIver’s Christian Heritage Broadcasting closes
a $5 million deal to convert a 2009 time brokerage agreement into a purchase
of religious teaching “Praise FM” KNOF, St. Paul (95.3) from North Central
University. Christian Heritage already owns three other stations in western
Minnesota that simulcast KNOF. Broker: Phoenix Media Group
Colorado — Blizzard Broadcasting closes a $500,000 deal to buy “96.9 Big
Country Radio” KBCR-FM and sports “AM 1230 The Boat” KBCR in Steamboat
Springs, CO from Cool Radio. Broker: Jody McCoy, Media Services Group
Kentucky — Jonathan Smith’s Lincoln-Garrard Broadcasting closes a deal
to convert a local market agreement into a $500,000 purchase of variety WKYB,
Burgin, KY (105.9) from Baldwin Broadcasting. It has requested the new
call letters WNJK. Smith also has a pending deal to buy “Rock 105” WTBK,
Manchester and owns several other stations in the Lexington, KY region.
Colorado — Don Tlapek’s Blizzard Broadcasting closes a $500,000 deal to
buy 96.9 Big Country Radio” KBCR-FM and sports “AM 1230 The Boat” KBCR
from Cool Radio. Blizzard Broadcasting also has a pending deal to buy “Easy
94.1” KEZZ, Phippsburg, CO from Kevin Youngers for $100,000 in the Steamboat
Springs area. Broker: Jody McCoy, Media Services Group
Wisconsin — Joel Kinlow closes a $100,000 deal to buy WZRK, Lake
Geneva (1550) from Sovereign City Radio Services. Kinlow also owns gospel
WGLB (1560) in the Milwaukee-Racine market. WZRK is nearly a daytimer
with 1,000-watts day and just one watt at night. It has been off the air since
early 2013 while a group of investors tried unsuccessfully to change WZRK’s
city of license.
Pennsylvania — Voice of Divine Mercy closes a $1,000 deal to buy religious
teaching WJVM, Bellefonte, PA (90.3) from KC Club.
T O W ER S
Arizona — Station owner Rick Murphy has struck a deal to sell a tower (FCC
No. 1009400) he owns on Spirit Mountain in Bullhead City, AZ to Dave Denton’s
Tall Tower Ventures. Terms of the sale weren’t released. The tower in Christmas
Tree Pass has been used by Murphy’s hot AC “K-Hits 104.9” KVAL, Cal-NevAri, NV and Calvary Chapel’s religious KVIR, Bullhead City (89.9). Murphy still
owns five FMs in the area. Broker: George Kimble, Kozacko Media Services
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CLASSIFIEDS
DIRECT MEDIA POWER
POWER POSITIONS
Direct Media Power, Inc., (DMP)
is the nation’s liquidator of
unsold commercial radio airtime.
All Major National Networks
and hundreds of local stations
nationwide come to DMP each
week to help sell off their unsold
avails.
We are looking for a working
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plus bonus. This right person,
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make $250,000/year or more.
DMP also has an immediate
need for Inside Sales Reps
to work a proven sales system
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earn a high income with no
territory boundaries. This is a
broadcast salesperson’s dream
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media is essential to success;
radio or TV sales experience a
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Come on! Stop sitting around a
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over $100,000/year with our
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For either position,
send resume to: dean@
directmediapower.com
or, call 1-630-256-8589.
Equal Opportunity Employer.
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@ INSIDERADIO.COM >>
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THURSDAY, OCTOBER 23, 2014
GENERAL SALES MANAGER — WRBR
Are you a Passionate Natural Born Leader?
Federated Media is a true media company comprised
of Radio, Newspaper, Outdoor and Digital Solutions
in Northern Indiana and Oregon. Federated Media
South Bend is now welcoming applications for a GSM
opening at WRBR, 103.9 The Bear, South Bend’s
Real Rock Station. This sales team is ready to be lead by a Coach
with a work hard play hard attitude! Federated Media South Bend
provides a unique growth oriented environment focused on providing
solutions for our Clients, backing our sales teams with comprehensive
resources and capabilities including the Center for Sales Strategy
(CSS) Customer Focused Selling and Talent Focused Management.
Send resume to Stephanie Michel:
smichel@federatedmedia.com
Confidentiality assured. Federated Media is an Equal Opportunity Employer.
Federated Media is a family-owned, Indiana based, privately held company primarily serving the
Fort Wayne and South Bend metropolitan areas. Other advantages include: Our company culture
empowers people. We are a medium market group with large market resources. Our South Bend
cluster includes Three Radio stations. The market’s best radio brands! Radio stations also offer
services through Federated Digital Solutions.
CANNOT FIND THE JOB
YOU’RE LOOKING FOR HERE?
VIEW ALL CURRENT JOBS
ON OUR WEBSITE @
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DIRECTOR OF SALES - COX MEDIA GROUP, MIAMI
Cox Media Group Miami (WEDR, WFLC, WHQT, WFEZ) is seeking
a Director of Sales to lead its top ranked cluster of radio stations
in the Miami market. The Director of Sales is responsible for
development and implementation of a strategic plan to guide the sales
department to successfully attain revenue goals. Leading a team of
sales managers and account executives, the Director of Sales will
create a culture of cross-station and cross-product selling including
radio, digital and event sponsorships.
The ideal candidate will have a Bachelor’s Degree, minimum of 3
years media sales management experience and a minimum of 5
years media sales experience. To be considered, candidates should be
prepared to provide a proven track record of building sales strategies
and talented teams that drive successful business results. At Cox
Media Group, we compete with our products, and win with our people.
CLICK HERE to apply. E.O.E.
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