1. technology and computing
2. consumer electronics
3. telephones
4. mobile phones

SOUTHERN CHAPTER
INTERNATIONAL SOCIETY OF ARBORICULTURE
73rd Annual Conference & Trade Show
in partnership with the Utility Arborist Association
March 7–10, 2015  Mobile, Alabama
Arthur R. Outlaw Convention Center • www.isasouthern.org
Trade Show Prospectus
Exhibit
Sponsor
Advertise
Conference Features
SCISA Tree Climbing Championship
Pre-Conference Workshops
Certification Exams & CEU Credits
Golf Tournament
Trade Show & Arbor Market
Concurrent Commercial/Municipal
& Utility Sessions
SCISA
2015
Mobile, Alabama
2
Mobile, Alabama
Where Glitz Meets Grits!
Located on the southern tip of ordinary, Mobile,
Alabama is the oft-neglected middle child on the
road between New Orleans and the beautiful
beaches of the Gulf Coast. It’s where glitz meets grits
and old school joins with new to make this one of
the most exciting convention destinations you may
not know much about.1
The historic port city was founded by the French in
1702, but would eventually fly under the British,
Spanish, American, Alabama, and Confederate flags.
These worldly influences can be found in the
architecture around the city, as well as in historical
landmarks and museums, food and music, and ageold cultures and traditions. 1
Once you’ve arrived in Mobile Bay, you’ll find
fantastic downtown accommodations with a
southern accent on value, service, and hospitality.
The waterfront Arthur R. Outlaw Convention Center,
within walking distance to hotels, restaurants,
attractions, and shopping, is one of the premiere
meeting and exhibition venues of its kind in the
country.1
1
2015 Trade Show Schedule
You asked! We listened!
Based on the much appreciated feedback from
exhibitors, the 2014 organizing committee revised
the conference schedule in order to minimize downtime for exhibitors and maximize the networking
opportunities. The revised schedule was a great
success in 2014 and will be continued in 2015.
• Presidents’ Reception will be earlier on Sunday
evening (5:00 pm–7:00 pm) so you can entertain
clients afterwards.
• No early morning starts. The trade show will open at
9:00 am each day.
• Longer morning and afternoon breaks.
• Two lunch breaks on the show floor instead of one.
• And no rental fee increases. Exhibit rental fees will
remain the same as 2013 and 2014.
SCISA
2015
Mobile, Alabama
Excerpt from Meeting Expectations, Mobile Bay Convention & Visitors
Bureau, www.mobile.org
Photo credit: Tad Denson – MyShotz.com
Schedule is subject to change.
Sunday, March 8
10:00 am–3:00 pm
Exhibitor Move-In
5:00 pm–7:00 pm
Presidents’ Reception
Trade Show Open
Monday, March 9
9:00 am–3:00 pm
Trade Show Open
9:30 am–10:15 am
Refreshment Break
11:30 am–12:45 pm
Lunch with Exhibitors
2:15 pm–3:00 pm
Refreshment Break
Tuesday, March 10
9:00 am–1:00 pm
Trade Show Open
9:15 am–10:00 am
Refreshment Break
11:30 am–12:45 pm
Light Snacks / Lunch Concessions
1:00pm–5:00 pm
Exhibitor Move-Out
 www.isasouthern.org/conference
3
2015 Rental Fees & Inclusions
Inline Booth or Bulk Space?
Inline Booth Rental Fees
Early Rental Fee*: $10/square foot
Standard Rental Fee: $12/square foot
Inline Corner Premium: Add $100/corner
• Minimum booth size is 10’ x 10’ (100 sq. ft.).
• Corner premiums apply to inline booth rental fees.
•
8’ backwall drape, 3’ sidewall drapes, and ID sign featuring
company’s name
One furniture package (6’ display, table, 2 chairs, and
wastebasket) per 10’ x 10’ space
Booth Rental also includes:
•
•
•
Early Rental Fee*: Standard Rental Fee: One complimentary full conference badge for each 10’ x 10’
space. Pre-registration is required.
Company will be listed in the printed program’s Trade Show
Directory and will include a 50-word description.
Use of the pre-conference and post-conference
mailing lists.
$9/square foot
$10/square foot
• Minimum booth size is 20’ x 20’ (400 sq. ft.)
Construction:
•
Construction:
•
Bulk Space Rental Fees
•
Bulk space is defined as open floor space. No walls are
constructed.
One furniture package (6’ display, table, 2 chairs, and
wastebasket)
Booth Rental also includes:
• Three complimentary full conference badges.
Pre-registration is required.
•
•
Company will be listed in the printed program’s Trade Show
Directory and will include a 50-word description.
Use of the pre-conference and post-conference
mailing lists.
*Early Rental Fees are available through December 15, 2014.
2014 Trade Show, Myrtle Beach, SC
New in 2015!
Arbor Market
Introducing Arbor Market ....
An Arborists’ One-Stop-Shop for Supplies!
An estimate of 500 arborists come to conference for
education, networking, and to shop for equipment,
services, gear, and supplies for their profession.
Southern Chapter ISA delivers these things.
However, a comment that frequently appears in
post-conference evaluations is there are not enough
arborist supply companies.
To meet this need of the attendees, Southern Chapter ISA
introduces Arbor Market. Located in aisle 400 near the
Tree Worker Training Center, the Arbor Market will
feature a maximum of eight arborist supply companies.
Because space is limited, a special application
is required. Interested in being a vendor at
Arbor Market , email ISASouthern-Exhibition
@comcast.net for more details.
SCISA
2015
Mobile, Alabama
4
2015 Floor Plan
Tree Worker
Training
Center
Reception &
Break Area
Arbor Market
Reception &
Break Area
Pick Your Booth!
ISA
Store
Reception &
Break Area
Conference & Show Specifics
Important Information
The Conference
The Show Floor
•
•
The Trade Show will be held in the South Hall.
•
Ceiling height is 30’.
•
Load-in door is 16’ high by 20’ wide.
•
Floor load capacity is 350 pounds per square foot.
•
For large vehicles or trailers, a marshaling yard is
located adjacent to the building.
The 2015 Conference is being organized in partnership with the Utility Arborist Association (UAA).
SCISA
2015
Mobile, Alabama
•
Estimated attendance: 500
•
Conference Hotel: Renaissance Riverview
Plaza Hotel. Rates and booking details
will be available in November 2014.
5
SOUTHERN CHAPTER ISA
72nd Annual Conference & Trade Show
Build Booth Traffic
Get Caught in the ...
Get caught in the
Here’s how it works:
•
Hot
Spot
•
•
and win $150!
•
How ?
Hot Spots are featured exhibitors’ booths, which will be
Be1. A
“Hot
Spot”
on logo.
the Trade Show Floor
marked
with
the Hot Spot
2. During each break and luncheon on Monday and Tuesday,
•
an announcement
will be
made. traffic
“Are youbuilding
in the Hot Spot?”
Participate
in this trade
show
game,
exhibitor’s booth # and name will be called.
whereThen
wean
create
a buzz of excitement at your booth.
3. If you
are visitingwill
thatwin
exhibitor
whenAmerican
announced, your
A lucky
attendee
a $150
Express
name will be put into a drawing for a $150 gift card.
gift card
in thedrawings.
right spot at the right time.
Therefor
willbeing
be six random
And most
importantly,
the
program supports the
The Hot Spot game is funded by participating exhibitors
and
is
a
50/50
drawing
that
benefits
Southern Chapter’s
Southern Chapter’s scholarship the
fund.
•
Attendees will see advertising and signage that states
“Get Caught in a Hot Spot! Visit the Trade Show and
you could win.” Hot Spot companies will be featured
as Scholarship Fund contributors.
Participating companies and other “decoy” companies
will have a “Hot Spot” sign visible in their booth.
During breaks and luncheons, there will be two game
announcements made. “Freeze. Are you in the Hot
Spot? If you are at the (insert your company name
and booth # here), you could win a $150 American
Express gift card. ”
A member of the organizing committee will be at the
announced booth to administer the games. Each
non-exhibiting attendee will receive a playing card.
The person with the highest card wins.
Fee to Participate: $300. 50% will be donated to
the Southern Chapter Scholarship fund.
We are looking for 10 companies to participate.
Interested in participating, please check the
Hot Spot box on the exhibit application contract.
Thomas G. Dedrick & Dustin L. Heitschmidt
Memorial Scholarship Fund.
– ARBORISTS –
M
Conference Pocket Guide
20
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tle Beac
yr
14
Enhance Your Print Presence!
S.C.
Free Company ListingLIFEGUARDS
Advertising Opportunity
Exclusive for exhibitors & sponsors
FOR OUR TREES
The Conference Pocket Guide will be given to each
attendee and includes the conference schedule, sponsor/
donor acknowledgements, trade show floor plan,
and the exhibitor directory.
Each exhibitor will receive a free listing featuring
company name, booth number, mailing address, web
address, email address, and 50-word description.
Descriptions are due by January 15, 2015. Listings for
advertisers, Hot Spot companies, door prize donors, and
sponsors will also be branded with the company’s logo.
Full Page, 4-Color Cover Ads
•
•
•
Back Cover @ $750
Inside Front or Back Cover @ $600
Content Page @ $500
Black & White Content Ads
•
•
Full page (b/w) @ $400
Half page (b/w) @ $200
Ad Specifications
•
•
•
•
•
•
•
Full page, 4-color ad size is 8.5” tall x 5.5” wide
with a .25” bleed.
Full page, black and white ad size is 8” tall x 5” wide
with no bleed.
Half page, black and white ad size is 4” tall x 5” wide
with no bleed.
Artwork deadline is January 15, 2015.
Artwork formats accepted include .pdf,
.ai, .eps, or .tif.
Print-quality artwork (300 dpi) is needed.
Email artwork by January 15, 2015, to
ISASouthern-Exhibition@comcast.net.
SCISA
2015
Mobile, Alabama
6
Sponsorship Opportunities
Contributing to Success!
Sponsorships are the ideal way to place your company name before the attendees while making their
conference experience affordable and more enjoyable. To confirm your sponsorship, complete the
sponsorship application and return as soon as possible.
Exclusive Sponsor
Featured Sponsor
Contributor
Presidents’ Reception
Presidents’ Reception
Tree Worker Training Center
Trade Show Lunch (Monday)
Spouse/Guest Program
Conference Bag
UAA Luncheon (Tuesday)
Session Support
Conference Mobile App
$5,000
NEW
$5,000
$5,000
Conference Wi-Fi
$5,000
NEW
$500
Conference Signs
$500
NEW
$2,500
Networking Breakfasts
$5,000
2 opportunities @ $1,500 each
Name Badge Holders
Refreshment Breaks
$5,000
$5,000
$2,500
$500
$2,500
Hotel Key Cards
Notepads & Pens
2 Lead Sponsor @ $2,500 each
4 opportunities @ $1,500 each
NEW
Tuesday Snack Break
SCTCC* Contributor
$500
Session Door Prizes**
Product, Gear, or Gift Card
SCTCC* Prizes
Product, Gear, or Gift Card
* SCTCC = Southern Chapter Tree Climbing
Championship
$1,000
Annual Closing Banquet
Co-sponsor @ $1,000
** Door prize announcements will be at the
end of each session. The winner will visit the
exhibitor’s booth to collect the prize.
Sponsor Benefits
$5,000 +
$2,500 +
$1,000 +
Contribution
Recognition at Opening Session
Using large
company logo
Using medium
company logo
Using small
company logo
Using company
name
Recognition in Pocket Program Ad
Using large
company logo
Using medium
company logo
Using small
company logo
Using company
name
Full page, 4-color
Half page, 4-color
--
--
Recognition on conference website
Using large
company logo
Using medium
company logo
Using small
company logo
Using company
name
Recognition on conference signage
Using large
company logo
Using medium
company logo
Using small
company logo
Using company
name
Sponsor ribbons for staff
Yes
Yes
Yes
Yes
Complimentary Conference Badge
1
--
--
--
Yes
as appropriate
Yes
as appropriate
--
--
In powerpoint presentation
and in registration brochure if booked by 10/31/14
Complimentary Advertisement in
Pocket Program
Recognition using logo
on sponsored items, and session slides
SCISA
2015
Mobile, Alabama
 www.isasouthern.org/conference
7
Who to Contact
Southern Chapter ISA
213 Apollo Drive
Mt. Airy, NC 27030
Dwayne Carter, Executive Director
Phone: (888) 339-8733 or (336) 789-4747
Fax: (336) 789-0202
Email: dcarter@isasouthern.org
www.isasouthern.org
Utility Arborist Association
PO Box 3129
Champaign, IL 61821
Philip Charlton, Executive Director
Phone: (217) 355-9411
Fax: (217) 355-9516
Email: uaa@isa-arbor.com
www.utilityarborist.org
Questions?
Trade Show & Marketing
Connie Hilson
SCISA Trade Show Manager
Phone: (217) 766-1044
Email: ISASouthern-Exhibition@comcast.net
Sponsorships
Jessica Carroll
UAA Finance & Marketing Manager
Phone: (217) 355-9411 ext. 221
Email: jcarroll@isa-arbor.com
Registration
Melissa Hardy
Southern Chapter ISA
Phone: (336) 789-4747
Email: dcarter@isasouthern.org
SCISA
2015
Mobile, Alabama
Mobile, Alabama
SCISA
2015
Arthur R. Outlaw Convention Center • www.isasouthern.org
March 7–10, 2015  Mobile, Alabama
in partnership with the Utility Arborist Association
73rd Annual Conference & Trade Show
INTERNATIONAL SOCIETY OF ARBORICULTURE
SOUTHERN CHAPTER
Southern Chapter ISA
213 Apollo Drive
Mt. Airy, NC 27030