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COOP NORGE – EN E-HANDEL SOM HANTERAR ALLA VÅRA KEDJOR HVEM ER VI? Johan Avensia Jarle Coop • • • • • • Norwegian company Founded 27. june 1906 Appox 35 000 employees in Norway (only) 1500 stores Maintained by 102 cooperativ Owned by 1,5 million members Coops kjedekonsepter 1,5 mill members eCommerce 102 Samvirkelag OM AVENSIA • Arbetar 100% fokuserat med e-handel och PIM. • Rådgivning, design, implementation • Kontor i Stockholm, Lund, Helsingborg, Oslo, Köpenhamn och Cebu Filippinerna. • EPiServer Global Partner, Inner Circle, Quicksilver • Add-on partner med Avensia Storefront THE DECISION IS «ECOMMERCE» • • • • • • • Coop board decision in 2013 November 2013 - Internal project startup March 2014 - Epi Server Partner Summit Oslo April 2014 – Project contract Avensia - Coop June 2015 - Soft Live, without eCommerce August 2015 – full launch with eCommerce October 2015 – Project success!! KEEP THE OLD VS. START ALL OVER? What we had • Epi Server solution established in 2009/2008 • A feature-rich and complex solution • Point-to-point integrations with backend solutions The choice was simple; we implement a new solution based on best-of-breed platforms and best practice implementation (The choice was not obvious for everyone. Why replace something we have invested a lot in, and works perfectly fine ???) STRATEGISK VEIVALG Singel kanal • No involvement from physical stores • Competitor to physically stores Multikanal • Support from the stores with customer contact and return handling • Kickback online sales Omnikanal • Store manager = • Full responsibility for sales revenues and expenses. • eCommerce Store Manager THE MAJOR PROJECT CHALLENGE Omnikanal • Persons involved in project ca 200 • Systems involved = 12 (or more) – Epi Server, InRiver, eSales, IdentityServer, BizTalk, CRM, ECC, LCM, MDM, POS, Nets (PSP), AVS THE MAJOR USER CHALLENGE Omnikanal How do we get the customer to understand that there are 2 chains online (and growing) and 56 online stores Not 1-one Coop online store Hehehe! At least got the start page this week… UTMANINGAR • Kombinera 9 kedjor på en site och skapa en bra upplevelse för kunden. • Hantera ett oerhört brett sortiment med produkter såsom sport, byggmaterial, matvaror, hemelektronik, etc • Lösa det ”glokala” problemet med bl.a. prissättning och kampanjer. • Scope för release 1 PROJEKTET RESULTAT SOM UNDERSTÖDJER PERSONALISERING Product data Content data Personalized content Behavioral data Click, search, add to cart, purchases, rating, customer, market RESULTATET Order Order Kund Varukorg MDM CRM Kassasystem Kassasystem (9 kedjor) (9 kedjor) Klubb Klubb Varukorg Profile Service Kund Identity Provider Service Digitala kuponger MOST IMPORTANT FROM THE TECHNICAL PERSPECTIVE • A partner in Avensia we trust • A solution we can build on the next 5 years • A module based platform which prolongs the life span of the entire solution • “A hard time” maintaining the solution THE FUTURE Threats • Global competition • Low price is the winner • Assortment Possibilities for Coop • Content is still the King! • Mobile Payment fingerprint & selfies • Use of BigData • mCommerce • Local distribution from 1500 stores – Time to Customers • Online shopping Food – Click and Get Thanks! Questions?
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