WTM Global Trends Report The latest trends from around the world
WTM Global Trends Report CE The latest trends from around the world • Eating in a Local’s House Poshtels EUROPE UK & Ireland L E B R AT I N G • • ® O YEARS F B S USINES • Bookings on WeChat ASIA SMS Travel Bookings Rise of the MAMILs INDIA AMERICAS & THE CARIBBEAN Wearable Tech TRAVEL TECHNOLOGY Braggies Design Weeks GLOBAL VILLAGE MIDDLE EAST Africa’s New Wave AFRICA In association with 3 - 6 November 2014 London CE The latest trends from around the world Official Partner 3-6 November 2014• ExCeLEating LONDON in a Local’s House Poshtels EUROPE UK & Ireland • L E B R AT I N G • WTM. Means Business • WTM Global Trends Report O YEARS F B S USINES • Bookings on WeChat ASIA SMS Travel Bookings Rise of the MAMILs INDIA AMERICAS & THE CARIBBEAN Wearable Tech TRAVEL TECHNOLOGY Braggies Design Weeks GLOBAL VILLAGE MIDDLE EAST Africa’s New Wave AFRICA In association with 3 - 6 November 2014 London 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 25/09/2014 15:38 2 CE The latest trends from around the world Official Partner 3-6 November 2014• ExCeLEating LONDON in a Local’s House Poshtels EUROPE UK & Ireland • L E B R AT I N G • WTM. Means Business • WTM Global Trends Report O YEARS F B S USINES • Bookings on WeChat ASIA World Travel Market Global Trends Report 2014 SMS Travel Bookings Rise of the MAMILs AMERICAS & THE CARIBBEAN Braggies Design Weeks GLOBAL VILLAGE MIDDLE EAST INDIA Wearable Tech TRAVEL TECHNOLOGY Africa’s New Wave AFRICA In association with 3 - 6 November 2014 London 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 25/09/2014 15:38 1 WTM Global Trends Report • The latest trends from around the world Official Partner Global Trends Report - Key Findings UK & Ireland Local’s House EUROPE YEARS F B S USINES • Bookings on WeChat ASIA Cycling is rivalling golf for the leisure time of middle-aged men, which is Rise of the MAMILs Tourism: The Rise of Middle Aged Men in expected to have an impact on the tourism industry. Lycra (MAMILs) O 3-6 November 2014• ExCeLEating LONDON in a Poshtels Americas: Cycling a Threat to Golf • L E B R AT I N G • WTM. Means Business CE SMS Travel Bookings INDIA AMERICAS & THE CARIBBEAN Wearable Tech UK: Poshtels Have a Luxury Facelift Braggies GLOBAL VILLAGE Europe: Eating Like Europeans TRAVEL TECHNOLOGY Hostels are making a bid for the cost-conscious, style-seeking consumer, glamourising their properties to compete with boutique hotels. Design Weeks MIDDLE EAST Peer-to-peer dining websites, offering not only meals but also more Africa’s authentic travel experiences, are expected to follow in Airbnb’s footsteps. New Wave AFRICA Travel Technology: Wearable Wearable electronics will become an important tool for always-connected Electronics Go Mainstream consumers to receive notifications and make bookings. Middle East: Designing a New Face of Middle East design weeks are changing the face of the region and the Middle East attracting an increasing number of creative minds. In association with 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 3 - 6 November 2014 London 25/09/2014 15:38 2 CE The latest trends from around the world Official Partner 3-6 November 2014• ExCeLEating LONDON in a Local’s House Poshtels Global Trends Report - Key Findings EUROPE UK & Ireland Africa: Surfing the African Wave Rise of the MAMILs AMERICAS & THE CARIBBEAN • L E B R AT I N G • WTM. Means Business • WTM Global Trends Report O YEARS F B S USINES • Bookings on WeChat ASIA Surfing tourism is growing quickly in Africa and represents SMS Travel an Bookings INDIA interesting opportunity for sustainable tourism development. Global Village: Hotels – Wearable Tech Hotels are responding to guests’ online behaviour by encouraging them TRAVEL TECHNOLOGY “Braggies”: The New Selfies to post photos on social media in exchange for rewards and perks. Braggies Asia: Travel Bookings onGLOBAL WeChat VILLAGE Design Weeks Chinese WeChat is leading MIDDLEthe EAST expansion of messaging services from communication-only to mobile commerce and payment tools. India: Online Rail Booking Boom In association with Africa’s New Wave Rail is the fastest growing sector in India for online travel bookings, AFRICA with the new channel helping it to compete with low-cost airlines. 3 - 6 November 2014 London 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 25/09/2014 15:38 3 CE The latest trends from around the world Official Partner World Travel Market 3-6 November 2014• ExCeLEating LONDON in a Local’s House Poshtels EUROPE UK & Ireland • L E B R AT I N G • WTM. Means Business • WTM Global Trends Report O YEARS F B S USINES • Bookings on WeChat ASIA The WTM Global Trends Report 2014, in association with Euromonitor International, highlights the emerging trends in the global travel and tourism industry. The GTR has been at the forefront of SMS Travel Bookings Rise of the MAMILs predicting major trends in the travel and tourism industry since its launch in 2006. The 2014 report is no INDIA AMERICAS & THE CARIBBEAN Wearable different forecasting a number of trends I’m sure will bear fruit over the coming years. I would TRAVEL like to Tech TECHNOLOGY thank Euromonitor International for compiling the WTM Global Trends Report 2014. I hope you find the Braggies Design Weeks report useful and interesting and GLOBAL VILLAGE and wish you a thought-provoking MIDDLE EAST productive WTM 2014. Africa’s New Wave AFRICA In association with 3 - 6 November 2014 London Simon Press 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 25/09/2014 15:38 Senior Exhibition Director World Travel Market 4 WTM Global Trends Report The latest trends from around the world Official Partner Euromonitor International Euromonitor International • O 3-6 November 2014• ExCeLEating LONDON in a Local’s House Poshtels EUROPE UK & Ireland L E B R AT I N G • • WTM. Means Business CE YEARS F B S USINES • Bookings on WeChat ASIA The Global Trends Report provides the inside track into the future trends that will shape the global The Trends provides inside track into the future trends that will shape the global travelGlobal industry in theReport year ahead, asthe identified by Euromonitor’s travel experts. New technology travel industry in the year ahead, connect as identified Euromonitor’s travel devices experts.including New technology SMS Travel continues to disrupt travellers with by brands across multiple mobile phones Riseas of the Bookings MAMILs INDIA AMERICAS & continues to disrupt as travellers connect with brands across multiple devices including mobile phones and wearables. Instant messaging is set to overtake social media for customer service, bookings and THE CARIBBEAN Wearable Tech and wearables. Instantare messaging is set to overtake socialshifts, mediawith for cycling customer bookings and TRAVEL TECHNOLOGY payments. Operators responding to changing lifestyle theservice, new golf, while payments. Operators are as responding changingthe lifestyle the new emerging concepts such “poshtels”tochallenge statusshifts, quo. with Evencycling destinations aregolf, not while afraid of a Braggies Design Weeks emerging such as “poshtels” challenge the status not afraid of a GLOBAL VILLAGE MIDDLE Even EAST makeover concepts with the Middle East rebranding as a design hub quo. while Africadestinations is the latestare surfers’ paradise. makeover with the Middle East rebranding as a design hub while Africa is the latest surfers’ paradise. Africa’s New Wave AFRICA Caroline Bremner Head of Travel and Tourism Caroline Bremner Head of Travel and Tourism In association with 3 - 6 November 2014 London 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 Angelo Rossini Analyst Angelo Rossini Analyst Michelle Grant Research Manager Michelle Grant Research Manager 25/09/2014 15:38 Nadejda Popova NadejdaPopova Popova Nadejda Senior Analyst Nadejda Popova Senior Analyst 5 GLOBAL OVERVIEW CE The latest trends from around the world Official Partner 3-6 November 2014• ExCeLEating LONDON in a Poshtels Local’s House • • • • • • • EUROPE O YEARS F B S USINES ASIA The International Monetary Fund predicts global Gross Domestic Product growth of 3.4% for 2014, up from 3% in 2013, with China, India and the Association of South East Asian Nations key drivers SMS Travel Rise of the of growth. Bookings MAMILs INDIA AMERICAS & Brazil, Russia, THE India and China have lost their shine with China seeing an expected slowdown, but CARIBBEAN still is poised to overtake the US as the world’s largest economy in Purchasing Power Parity terms Wearable Tech TRAVEL TECHNOLOGY in 2014. Travel and tourism continues to prosper globally, with arrivals reaching a record 1.1 billion in 2013, Braggies Design Weeks up by 5.1%. 2014GLOBAL is forecast to see a further increase, estimated at 4.7%. VILLAGE MIDDLE EAST Inbound receipts are also expected to see healthy growth, with Asian middle and affluent classes the biggest spenders when travelling overseas. Africa’s New Wave Hotel sales globally are rising, driven by strong performances in North America and Asia Pacific. AFRICA Low-cost carriers continue to be the most successful sector in air travel with the business model 3 - 6 November 2014 London embraced by many scheduled airlines. Mobile technology is currently transforming the tourism landscape in terms of bookings, customer service and consumer behaviour. Destination services, personalisation, mobile bookings and peer-to-peer are expected to be the main disruptive forces in the travel industry over the next five years. In association with 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 • • Bookings on WeChat Global Overview - Travel and Tourism Continues to Prosper UK & Ireland • L E B R AT I N G • WTM. Means Business • WTM Global Trends Report 25/09/2014 15:38 7 WTM Global Trends Report • The latest trends from around the world • 3-6 November 2014• ExCeLEating LONDON in a Official Partner Local’s House Poshtels EUROPE UK & Ireland L E B R AT I N G • WTM. Means Business CE O YEARS F B S USINES • Bookings on WeChat ASIA World Economy and Travel Performance % Value Growth 2013-2018 9 GDP Growth INDIA AMERICAS & THE CARIBBEAN 7 % y-o-y growth SMS Travel Real Bookings Rise of the MAMILs 8 Wearable Tech TRAVEL TECHNOLOGY Incoming Receipts 6 5 4 Braggies Design Weeks GLOBAL VILLAGE MIDDLE EAST 3 Africa’s New Wave 2 1 0 Arrivals Online Travel AFRICA In association with 2013 3 - 6 November 2014 London 2014 2015 2016 2017 2018 Offline Travel 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 25/09/2014 15:38 Source: Euromonitor International Note: Travel is composed of car rental, travel accommodation, transportation and tourist attraction sales, based on US$ at constant 2013 prices 8 AMERICAS: CYCLING A THREAT TO GOLF TOURISM, THE RISE OF THE MAMILS CE The latest trends from around the world Official Partner Americas - Overview 3-6 November 2014• ExCeLEating LONDON in a Local’s House Poshtels EUROPE UK & Ireland • L E B R AT I N G • WTM. Means Business • WTM Global Trends Report O YEARS F B S USINES • Bookings on WeChat ASIA Americas: Key Performance Indicators 2013-2015 % growth 2013 2014 Real GDP GrowthMAMILs 2.1 2.0 Arrivals (Trips) 3.4 4.1 Rise of the AMERICAS & THE CARIBBEAN Incoming Tourist Receipts Value (US$) 3.9 Air Transport Value (US$) Braggies 3.5 Hotels Value (US$) GLOBAL VILLAGE Travel Retail Value (US$) Source: Euromonitor International In association with • • • Design Weeks MIDDLE EAST 3.2 2.3 Africa’s New Wave 2015 SMS Travel Bookings 3.2 INDIA 4.3 5.3 5.7 4.0 4.1 5.1 3.9 2.2 1.8 Wearable Tech TRAVEL TECHNOLOGY AFRICA 3 - 6 November 2014 London International arrivals were boosted from the global economic recovery and the US continues to benefit from strong growth in arrivals from emerging markets. Strong demand coupled with consolidation has allowed the travel industry to raise prices. Demand growth is expected in 2015, thanks to the uptick in economic growth, which will drive price increases and sales for the travel industry. 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 25/09/2014 15:38 10 CE The latest trends from around the world Official Partner • 3-6 November 2014• ExCeLEating LONDON in a Poshtels Local’s House EUROPE L E B R AT I N G • WTM. Means Business • WTM Global Trends Report O YEARS F B S USINES • Bookings on WeChat Americas: Cycling a Threat to Golf Tourism, The Rise of The MAMILs UK & Ireland ASIA • The popularity of golf in the US hit its peak in the early 2000s, thanks to the popularity of Tiger Woods, with around 25 million players, but has declined to 19 million in 2013. SMS Travel Rise of the • The number of cycling enthusiasts grew from 3.5 million in 2012 to 3.8 million inBookings 2013, MAMILs according to Elliot Gluskin of cycling research firm Gluskin Townley Group. Wearable Tech • In particular, cycling has become a competitive sport for affluent, middle-aged men – traditionally the core market for golf, known as MAMILs (Middle-Aged Men in Lycra). • Although industryBraggies views vary, cycling appears to have Design become Weeks a strong contender for the leisure time of middle-aged men. INDIA AMERICAS & THE CARIBBEAN TRAVEL TECHNOLOGY GLOBAL VILLAGE MIDDLE EAST Africa’s New Wave Travel industry takes notice • DuVine Cycling + Adventure Co has experienced an increase of 70% in demand for its tours 3 - 6 November 2014 London since 2009. Destinations in Europe and California are the most popular. • Cycling tourists are lucrative. Travel Oregon found that cyclists on overnight trips within the state spent an average of US$744 - 20% more than the average overnight traveller. • According to Linea Gagliano of Travel Oregon, the state caters to cyclists with its strong road infrastructure, bike-friendly business programme, the website www.rideoregonride.com and scenic bikeways. AFRICA In association with 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 25/09/2014 15:38 11 WTM Global Trends Report • The latest trends from around the world Official Partner • 3-6 November 2014• ExCeLEating LONDON in a Local’s House Poshtels EUROPE UK & Ireland L E B R AT I N G • WTM. Means Business CE O YEARS F B S USINES • Bookings on WeChat ASIA “Travellers crave authentic experiences filled with activities not possible at home. Riseallows of the Cycling tourism travellers to get a MAMILs unique sense of the destination.” Mark Thomsen, Marketing Manager of Trek Travel Number of Participants by Sport in the US 2003/2013 INDIA AMERICAS & THE CARIBBEAN “We foresee more demand for high performance trips where training and nutrition tips are integral to the experience. Also, combining bike travel with other active pursuits, like kayaking and hiking, will be essential to keep the experience fresh and to attract new active travellers.” Michelle Duffy, DuVine Cycling + Adventure Co GLOBAL VILLAGE In association with 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 35 Wearable Tech TRAVEL TECHNOLOGY 30 Million Braggies SMS Travel Bookings 40 25 Design Weeks 2003 MIDDLE EAST 20 2013 Africa’s 15 New Wave AFRICA 10 5 0 3 - 6 November 2014 London Cycling Golf 25/09/2014 15:38 Source: National Sporting Goods Association Note: 7 years or older; those who cycle at least six times a year, and those who spend at least two days a year golfing 12 CE The latest trends from around the world Official Partner 3-6 November 2014• ExCeLEating LONDON in a Poshtels Americas - Cycling is the New Tour Bus UK & Ireland Local’s House EUROPE • L E B R AT I N G • WTM. Means Business • WTM Global Trends Report O YEARS F B S USINES • Bookings on WeChat ASIA • The growing consumer interest in fitness and experiential travel is likely to boost cycling tourism, which delivers an active holiday that appeals to Generation X and Boomers. Travel • Successful tour will have off-cycle activities engaging travellers withSMS customer Riseoperators of the Bookings MAMILs service that supports all cycling abilities. • Newer destinations, such as Costa Rica, could grow in popularity if they offer strong Wearable Tech infrastructure such as good roads and cycle-friendly businesses. • However, Gluskin warns that demographics may challenge cycle tours as baby-boomers age Design Weeks out of the activityBraggies and today’s children lack interest. Targeted marketing will be key. INDIA AMERICAS & THE CARIBBEAN TRAVEL TECHNOLOGY GLOBAL VILLAGE MIDDLE EAST Africa’s Don’t write off golf yet New Wave • As golf remains popular abroad, and is growing in popularity in some areas such as Asia, another strategy for the industry is to court international travellers. 3 - 6 November 2014 London • The golf industry is catering to changing consumer preferences by offering new amenities and styles of golf. • Many resorts have added additional water features, such as child-friendly pools and group golf activities to appeal to all family members on a multigenerational trip. • Other resorts appeal to young professionals offering Wi-Fi access and putting courses. 13 AFRICA In association with 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 25/09/2014 15:38 UK: POSHTELS HAVE A LUXURY FACELIFT CE The latest trends from around the world Official Partner 3-6 November 2014• ExCeLEating LONDON in a Local’s House Poshtels UK - Overview EUROPE UK & Ireland • L E B R AT I N G • WTM. Means Business • WTM Global Trends Report O YEARS F B S USINES • Bookings on WeChat ASIA UK: Key Performance Indicators 2013-2015 % growth 2013 2014 Real GDP GrowthRise of the 1.7 2.9 Arrivals (Trips) 6.5 -3.9 0.8 Incoming Tourist Receipts Value (US$) 11.5 -6.1 5.9 Air Transport Value (US$) 2.4 3.2 4.0 Hotels Value (US$) 1.1 1.5 Design Weeks 1.7 MAMILs AMERICAS & THE CARIBBEAN Braggies GLOBAL VILLAGE Travel Retail Value (US$) Source: Euromonitor International • • MIDDLE EAST 2.2 2.3 2015 SMS Travel 2.4 Bookings INDIA Wearable Tech TRAVEL TECHNOLOGY 3.2 Africa’s New Wave AFRICA The UK’s economy will grow faster in 2014. Real GDP is expected to rise by 2.9% in 2014 3 - 6 November 2014 London due to increases in consumer spending. Incoming tourist receipts are expected to record 5.9% growth by 2015 with accommodation taking the largest part of this spending, followed by food and shopping. Consumer expenditure per capita was £16,075 (US$25,126) in 2013. It is expected to grow by 1.6% in constant value terms in 2014. In association with 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 • 25/09/2014 15:38 15 CE The latest trends from around the world Official Partner 3-6 November 2014• ExCeLEating LONDON in a Poshtels UK - Poshtels Have a Luxury Facelift UK & Ireland • • • • Local’s House EUROPE • L E B R AT I N G • WTM. Means Business • WTM Global Trends Report O YEARS F B S USINES • Bookings on WeChat ASIA Consumption patterns shifted after the economic crisis, leading to a rise in demand for lowcost, high-value travel and non-conventional lodging establishments. SMS Travel Rise of the a bid for the cost-conscious but style-seeking consumer, glamourising Hostels are making Bookings MAMILs communal living, rooms and atmosphere to compete with the boutique hotel offer. Many are emphasising modern and luxurious design with high-tech facilities,Wearable offering Tech restaurants, twin en-suite rooms, free Wi-Fi and breakfast, while coining the term “poshtels”. This concept is popular with the young, families, business and single travellers who Braggies Weeks appreciate the social aspect of staying at hostels for aDesign price tag starting at £12. INDIA AMERICAS & THE CARIBBEAN TRAVEL TECHNOLOGY GLOBAL VILLAGE MIDDLE EAST High design, low cost Africa’s New Wave • The hostels segment in the UK is set to record 3% growth over 2013-2018 to reach sales of £216 million in 2018, with a total of 653 hostel outlets by the end of the same year. 3 - 6 November 2014 London • VisitEngland highlights the segment as a growing market niche. Poshtels are cheaper accommodation options but, at the same time, offer a more authentic experience than hotels. • Clink, St Christopher's Inn-Village, Safestay and The Dictionary hostels are some of the players investing in improving their offerings and upgrading their designs. • This in turn is changing the long-standing perception that hostels represent old and out-dated developments. AFRICA In association with 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 25/09/2014 15:38 16 CE The latest trends from around the world Official Partner 3-6 November 2014• ExCeLEating LONDON in a Local’s House Poshtels EUROPE UK & Ireland • L E B R AT I N G • WTM. Means Business • WTM Global Trends Report O YEARS F B S USINES • Bookings on WeChat ASIA “The hostels market has been neglected for some time in the UK. This is a growingSMS segment Travel and one that we identified Bookingsearly on as a gap ready for investment.” Wearable Tech Safestay Hostels Outlets in the UK: Absolute Growth 2008/2013 vs. 2013/2018 Absolute growth (sites/outlets) 30 20 Rise of the MAMILs INDIA AMERICAS & THE CARIBBEAN TRAVEL TECHNOLOGY 10 0 Braggies Design Weeks GLOBAL VILLAGE MIDDLE EAST -‐10 Africa’s New Wave -‐20 AFRICA In association with -‐30 -‐40 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 -‐50 2008-13 2013-18 “The term ‘poshtel’ identifies the lifestyle hostels that have sprung up, as distinct from the more basic hostels. It highlights the desire to have a 3 - 6 November 2014 more differentiated offering – it’s not about being the absolute cheapest anymore.” Carl Michel, Executive Chairman, Generator Hostels London 25/09/2014 15:38 Source: Euromonitor International 17 CE The latest trends from around the world Official Partner 3-6 November 2014• ExCeLEating LONDON in a Poshtels UK - The Future is “Cheap but Chic” UK & Ireland • • Local’s House EUROPE • YEARS F B S USINES • Bookings on WeChat New budget accommodation offerings are thriving and increasingly popular with older age groups as well as the business segment. SMSage Travel groups, The fastest population growth over 2012-2030 in UK will be witnessed by 60+ Rise of the Bookings MAMILs with the 80+ group alone increasing by 2.3 million or 77.1% to reach 5.2 million people by 2030. Wearable Tech Generation Y, those born between 1981 and 1990 and who embrace mobile technology and favour designer brands, represents another potential consumer segment. Trading with Bitcoins by Clink Hostels, enables the use Braggiesas payments for rooms, as adopted Design Weeks of digital wallets which can diversify the client base and help compete with OTAs. By 2018, domestic tourist expenditure on accommodation in the UK will fall to £82 (US Africa’s $128) per capita due to increased price pressure, making hostels more appealing. New Wave INDIA TRAVEL TECHNOLOGY GLOBAL VILLAGE • O ASIA AMERICAS & THE CARIBBEAN • • L E B R AT I N G • WTM. Means Business • WTM Global Trends Report MIDDLE EAST AFRICA Multi-channel distribution is key In association with • • • • 3 - 6 November 2014 London The poshtels that are most likely to succeed are those that keep operating costs down. One way of doing so is by adopting alternative distribution, such as adding online features that allow guests to book directly from social media sites or via mobile devices. Embracing Airbnb is another approach for minimising expenditures and booking charges. Budget and mid-priced hotels are increasingly competitive in terms of price and service and present a major threat to the future performance of hostels. 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 18 25/09/2014 15:38 EUROPE: EATING LIKE EUROPEANS CE The latest trends from around the world Official Partner 3-6 November 2014• ExCeLEating LONDON in a Local’s House Poshtels Europe - Overview Europe: Key Performance Indicators 2013-2015 EUROPE UK & Ireland % growth 2014 Real GDP GrowthMAMILs 0.6 1.4 Arrivals (Trips) 4.9 2.6 AMERICAS & THE CARIBBEAN Incoming Tourist Receipts Value (US$) 4.9 Air Transport Value (US$) Braggies 1.6 Hotels Value (US$) GLOBAL VILLAGE Travel Retail Value (US$) Source: Euromonitor International In association with • • • YEARS F B S USINES • Bookings on WeChat MIDDLE EAST Africa’s New Wave 2015 SMS Travel Bookings 1.9 INDIA 2.9 2.4 3.0 2.0 2.0 0.3 0.7 1.3 1.5 Design Weeks -0.4 1.0 O ASIA 2013 Rise of the • L E B R AT I N G • WTM. Means Business • WTM Global Trends Report Wearable Tech TRAVEL TECHNOLOGY AFRICA 3 - 6 November 2014 London Europe remains troubled by minimal economic growth, with Italy back in recession and France stagnating, as well as Germany performing weaker than expected in 2014. Airlines continue to see some growth across the region, while consumers increasingly seek cheaper alternative accommodation options, often peer-to-peer. Incoming receipts and arrivals are expected to continue recording healthy growth in 2014, driven by tourist flows from both advanced and emerging markets. 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 20 25/09/2014 15:38 CE The latest trends from around the world Official Partner 3-6 November 2014• ExCeLEating LONDON in a Europe - Eating Like Europeans Poshtels UK & Ireland Local’s House EUROPE • L E B R AT I N G • WTM. Means Business • WTM Global Trends Report O YEARS F B S USINES • Bookings on WeChat ASIA • The advance of peer-to-peer offerings continues in Europe, as consumers search for value for money combined with more authentic experiences for their travel and holidays. SMS Travel Rise of the Bookings • After the success of peer-to-peer holiday rentals such as Airbnb and HomeAway, travellers MAMILs are now increasingly enjoying eating with local residents at holiday destinations. Wearable Tech • Eating the local food of a country is considered one of the best ways to discover it, and eating with locals is a great way to meet people and gain a new perspective on the destination. INDIA AMERICAS & THE CARIBBEAN TRAVEL TECHNOLOGY Braggies Design Weeks Airbnb model works well for dining GLOBAL VILLAGE MIDDLE EAST • One popular site is Eatwith.com which works by pairing travellers with home cooks at their Africa’s New Wave holiday destination. The motto of the site is to “Experience life like a local”. • Bookalokal is a network of locals who offer meals, cooking classes, workshops and tours to 3 - 6 November 2014 London tourists. Events are listed on the site, with all payments done at the time of booking. • With both these sites, hosts are reviewed by guests and some are verified by the sites in terms of food quality, venue and cleanliness. AFRICA In association with 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 25/09/2014 15:38 21 WTM Global Trends Report • The latest trends from around the world Official Partner • 3-6 November 2014• ExCeLEating LONDON in a Local’s House Poshtels EUROPE L E B R AT I N G • WTM. Means Business CE O YEARS F B S USINES • Bookings on WeChat Tourism Expenditure In-Country ASIA on Food 2013/2018 UK & Ireland 45,000 “My best travel Rise of theexperiences have MAMILs always involved having a local person on the ground, so I set out to launch a platform where travellers could connect with local people. Sharing a meal is one of the best ways to break the ice and Braggies learn about culture, so I chose gastronomy as the core theme behind Bookalokal events.” Evelyne White, Founder, Bookalokal 40,000 35,000 AMERICAS & THE CARIBBEAN In association with 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 INDIA 30,000 US$ million GLOBAL VILLAGE SMS Travel Bookings Wearable Tech 25,000 TRAVEL TECHNOLOGY 20,000 Design Weeks 15,000 MIDDLE EAST 10,000 Africa’s 5,000 New Wave AFRICA 0 3 - 6 November 2014 London 2013 2018 Source: Euromonitor International Note: In-country tourism expenditure on food refers to sales to incoming and domestic tourists 22 25/09/2014 15:38 CE The latest trends from around the world Official Partner 3-6 November 2014• ExCeLEating LONDON in a Poshtels Local’s House Europe - Not Just Meals but Travel Experiences UK & Ireland EUROPE • L E B R AT I N G • WTM. Means Business • WTM Global Trends Report O YEARS F B S USINES • Bookings on WeChat ASIA • Bookalokal has seen rapid expansion from its creation in Brussels in 2012 to a further 20 countries worldwide by 2014. SMS Travel Rise of the • EatWith has expanded from starting in Spain and Israel in 2013 to a total of 21 Bookings cities worldwide MAMILs less than a year later. Wearable Tech • Expansion to more countries in Europe is expected, particularly in Eastern Europe, where the sharing economy is still young and there is a strong gastronomical heritage to be built upon. INDIA AMERICAS & THE CARIBBEAN TRAVEL TECHNOLOGY Braggies Design Weeks GLOBAL VILLAGE MIDDLE EAST Appetite for online acquisitions • In-destination services including meals are forecast to be one of the fastest growing areas in Africa’s New Wave the travel industry in the next five years, driven also by on-the-go bookings via mobile devices. • Online travel companies’ acquisition activity in dining reservations has been very intense in 3 - 6 November 2014 London 2014. • Priceline bought OpenTable, an online dining reservations company, for US$2.6 billion, while TripAdvisor bought La Fourchette, a European online restaurant reservations service. • Travel corporations are likely to become interested in peer-to-peer dining companies in the future to diversify their offer and improve travel experiences. AFRICA In association with 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 25/09/2014 15:38 23 Travel Technology: Wearable Electronics Go Mainstream CE The latest trends from around the world Official Partner 3-6 November 2014• ExCeLEating LONDON in a Local’s House Poshtels Travel Technology - Overview Travel Technology: World Key Performance Indicators 2013-2015 EUROPE UK & Ireland Internet value % growth (US$) Rise of the MAMILs Car Rental Air Transport AMERICAS & THE CARIBBEAN Other Transportation Hotels Braggies Travel Retail GLOBAL VILLAGE Source: Euromonitor International • • • • 7.2 7.0 7.1INDIA 8.4 7.5 7.7 • 2015 SMS Travel Bookings 7.9 6.7 6.6 10.1 Design Weeks 9.3 8.0 7.9 YEARS F B S USINES ASIA 2014 MIDDLE EAST O Bookings on WeChat 2013 7.8 • L E B R AT I N G • WTM. Means Business • WTM Global Trends Report Wearable Tech TRAVEL TECHNOLOGY 7.8 Africa’s New Wave Global online travel sales amounted to US$590 billion in 2013, 27% of total travel sales. 3 - 6 November 2014set London Asia Pacific is expected to drive global growth in online travel, with its online travel sales to double from US$90 billion in 2013 to US$180 billion in 2018. Mobile devices are increasingly key in the travel industry in terms of both customer service and bookings. Mobile bookings are expected to reach 35% of online travel bookings by 2018. Big data analytics, peer-to-peer services and in-destination services are currently the fastest growing trends in online travel. AFRICA In association with 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 25/09/2014 15:38 25 CE The latest trends from around the world Official Partner 3-6 November 2014• ExCeLEating LONDON in a Poshtels Local’s House Travel Technology - Wearable Electronics Go Mainstream UK & Ireland EUROPE • L E B R AT I N G • WTM. Means Business • WTM Global Trends Report O YEARS F B S USINES • Bookings on WeChat ASIA • Wearable electronics will become an important tool for travellers, who will be increasingly connected to the internet through different types of mobile devices. SMS Travel Rise of the • Wearable internet-connected devices will allow travellers to constantly receive notifications Bookings MAMILs and services during their trip, as well as make bookings. Wearable Tech • This represents a challenge for travel companies which will need to build a flexible technological architecture to follow their customers from one device to another. INDIA AMERICAS & THE CARIBBEAN TRAVEL TECHNOLOGY Braggies Design Weeks GLOBAL VILLAGE MIDDLE EAST Sharp growth forecast • According to Euromonitor International’s Consumer Electronics research, wearable Africa’s New Wave electronics technology is expected to go mainstream by 2016. • Wearable internet-connected devices are expected to rise from 9 million units sold globally 3 - 6 November 2014 London in 2013 to a forecast 180 million in 2016. • Products currently on sale include Sony SmartWatch, Samsung Galaxy Gear and Google Glass. Google also developed Android Wear software for wearable electronics. • Apple Watch will go on sale from early 2015 and is expected to take this sector by storm, as other Apple products have done for smartphones and tablets. AFRICA In association with 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 25/09/2014 15:38 26 WTM Global Trends Report • The latest trends from around the world Official Partner • 3-6 November 2014• ExCeLEating LONDON in a Local’s House Poshtels O YEARS F B S USINES • Bookings on WeChat EUROPE UK & Ireland L E B R AT I N G • WTM. Means Business CE ASIA AMERICAS & THE CARIBBEAN GLOBAL VILLAGE In association with 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 160 140 Million units “We build the technology so that those Rise of the MAMILs same notifications can easily go to a Google Glass or someone’s watch. With the proliferation of devices coming out, you have to build your Braggies technology with very flexible architecture, so that notifications can be sent to basically any device.” Dara Khosrowshahi, CEO, Expedia Inc Global Wearable Electronics Volume Sales by Type 2013-2018 SMS Travel Bookings 120 INDIA 100 Wearable Tech 80 TRAVEL TECHNOLOGY 60 40 Design Weeks MIDDLE EAST 20 0 Africa’s New Wave AFRICA 2013 2014 2015 2016 2017 2018 Autonomous Wearable Electronics Passive Wearable Electronics 3 - 6 November 2014 London Source: Euromonitor International Notes: Passive wearable electronics collect data and relay it to another device for processing; autonomous wearable electronics include a built-in processor and can be used as stand-alone products; smartwatches and smartglasses are defined as autonomous wearable electronics 25/09/2014 15:38 27 CE The latest trends from around the world Official Partner 3-6 November 2014• ExCeLEating LONDON in a Poshtels Local’s House • L E B R AT I N G • WTM. Means Business • WTM Global Trends Report O YEARS F B S USINES • Bookings on WeChat Travel Technology - Wearable Electronics for Mobile Travellers UK & Ireland EUROPE ASIA • Expedia released an app for the Samsung Galaxy Gear smartwatch in August 2014 and is working on one for Google Glass, both focusing on notifications for travellers. SMS Travel Rise of the Samsung Galaxy Gear is mainly focused on customer service but it does • The Qunar app for the Bookings MAMILs also have booking functionalities, in particular for last-minute hotel deals. Wearable Tech • The Starwood app for Google Glass allows bookings and provides directions to get to the hotel when at the destination. It will be possible to use Apple Watch as a room key in Starwood hotels. • Iberia, Vueling andBraggies Air Berlin announced that their passengers will be able to download boarding Design Weeks passes directly onto their wearable devices. INDIA AMERICAS & THE CARIBBEAN TRAVEL TECHNOLOGY GLOBAL VILLAGE MIDDLE EAST Africa’s Speed of change requires fast response New Wave • Travel companies will need to be swift to embrace wearable electronics as part of their strategies targeting always-connected consumers in order not to lose ground to 3competitors. - 6 November 2014 London • The challenge is to be present and easy to reach by consumers throughout the whole travel experience in terms of notifications, assistance, service and additional bookings. • This is expected to be a key area of competition in the travel industry over the next few years, with companies increasingly focusing on the period after the booking and during the whole trip. AFRICA In association with 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 25/09/2014 15:38 28 MIDDLE EAST: DESIGNING A NEW FACE OF THE MIDDLE EAST CE The latest trends from around the world Official Partner 3-6 November 2014• ExCeLEating LONDON in a Local’s House Poshtels Middle East - Overview EUROPE UK & Ireland • L E B R AT I N G • WTM. Means Business • WTM Global Trends Report O YEARS F B S USINES • Bookings on WeChat ASIA Middle East: Key Performance Indicators 2013-2015 % growth 2013 2014 2015 3.2 3.9 4.8 SMS Travel Bookings 4.4 6.3 7.0 INDIA Incoming Tourist Receipts Value (US$) 4.4 10.9 10.4 Air Transport Value (US$) 6.1 10.0 12.0 Hotels Value (US$) 7.4 8.6 9.1 MIDDLE EAST 9.3 9.7 Real GDP Growth Rise of the MAMILs Arrivals (Trips) AMERICAS & THE CARIBBEAN Braggies Travel Retail Value (US$)GLOBAL VILLAGE Design Weeks 7.1 Wearable Tech TRAVEL TECHNOLOGY Source: Euromonitor International • Africa’s The number of trips taken to the Middle East rose 4.4% in 2013 and the trend is set to Newby Wave continue in 2014 and 2015, alongside GDP growth and revenues. Incoming tourist receipts will grow by as much as 10.9% in 2014 and then 10.4% in 2015 3 - 6 November 2014 London driven by infrastructure developments. Growth is concentrated in the few remaining pockets of calm, mostly in the Gulf countries which are safe, oil-rich and a magnet for jobseekers from across the globe. Violence elsewhere is stifling performance and hindering tourism development in countries from Syria, Libya, Iraq and Egypt and is even affecting neighbouring Jordan and Lebanon. AFRICA • • • In association with 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 25/09/2014 15:38 30 CE The latest trends from around the world Official Partner 3-6 November 2014• ExCeLEating LONDON in a Poshtels Local’s House Middle East - Designing a New Face of the Middle East UK & Ireland EUROPE • L E B R AT I N G • WTM. Means Business • WTM Global Trends Report O YEARS F B S USINES • Bookings on WeChat ASIA • The Middle East is positioning itself as a design hub, from Beirut, which has the talent and production capabilities, to Dubai, which has the financial resources to create the environment. Travel attracted • In recent years, such as Design Days Dubai and Beirut Design WeekSMS have Riseevents of the Bookings MAMILs international design professionals and helped “design a new face of the Middle East”. • The events have launched local talent internationally such as Emirati interior designer Khalid Wearable Tech Shafar and Lebanese designers Ghassan Salameh and Roula Dfouni. • The Middle East’s design weeks are also helping revive Arabic culture and authenticity Braggies Design Weeks through works inspired by regional roots, tradition, calligraphy and styles. INDIA AMERICAS & THE CARIBBEAN TRAVEL TECHNOLOGY GLOBAL VILLAGE MIDDLE EAST Africa’s Promoting a new dimension in tourism New Wave • Design Days Dubai attracted 12,150 visitors in 2014, 40% of whom were regional and international tourists, while Beirut Design Week had a total of 4,000 visitors, mostly local. 3 - 6 November 2014 London • Both events attract international speakers, artists and professionals although Dubai is far more international in nature, with Beirut relying on its very strong local “design ecosystem.” • Yet these two events are equally important in terms of communicating their destinations under a very different light, away from the “bling bling” of Dubai and political instability of Beirut. AFRICA In association with 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 25/09/2014 15:38 31 WTM Global Trends Report • The latest trends from around the world Official Partner • 3-6 November 2014• ExCeLEating LONDON in a Local’s House Poshtels “Beirut is the true design capital of MENA. It has a long history of craftsmanship infused with contemporary design Rise of the schools, which have helped in developing MAMILs its dense ecosystem and bringing up some of today’s most established Arab designers.” Maya Karanouh and Doreen Toutikian Braggies Co-Founders and Organisers of Beirut Design Week YEARS F B S USINES • ASIA Design Days Dubai Visitors by Region 2014 SMS Travel Bookings INDIA AMERICAS & THE CARIBBEAN Wearable Tech 15% TRAVEL TECHNOLOGY Design Weeks GLOBAL VILLAGE “Beirut Design Week, Design Days Dubai and Saudi Design Week have different formats, each based on the very different environments in each destination.” Cyril Zammit Fair Director of Design Days Dubai O Bookings on WeChat EUROPE UK & Ireland L E B R AT I N G • WTM. Means Business CE MIDDLE EAST 25% 60% Africa’s New Wave AFRICA In association with 3 - 6 November 2014 London 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 25/09/2014 15:38 UAE Gulf International Source: Design Days Dubai Activity Report 2014 32 CE The latest trends from around the world Official Partner 3-6 November 2014• ExCeLEating LONDON in a Poshtels Local’s House Middle East - Different Formats in Different Destinations UK & Ireland EUROPE • L E B R AT I N G • WTM. Means Business • WTM Global Trends Report O YEARS F B S USINES • Bookings on WeChat ASIA • Design week fever has recently caught on to a new and unexpected destination, Saudi Arabia, which organised its first Design Week in Riyadh in 2014 but with a very different format. SMS Traveleditions, • While Design Days Dubai is a fair focusing on galleries exhibiting and selling limited Rise of the Bookings Beirut’s Design MAMILs Week is a diversified festival, much like the Design Weeks in London and Paris. • Meanwhile, Saudi Design Week’s first edition in 2014 remained limited to a series of talks, Wearableand Tech the destination’s complex visa regulations made it difficult to gain international attention. • The trend is reaching even further in 2014, with Bahrain International Design Week launching Weeks in December and Braggies set to encompass a designer bazaarDesign as well as a series of talks. INDIA AMERICAS & THE CARIBBEAN TRAVEL TECHNOLOGY GLOBAL VILLAGE MIDDLE EAST Africa’s A future for “design hotels”? New Wave • Design hotels should benefit from this trend by associating themselves with the design events in a profitable way as seen at Beirut’s new design hotel: the Smallville. 3 - 6 November 2014 London • The outlet, which opened in 2014, hosted guests coming to Beirut Design Week, showcased the works of local designers in the lobby and offered special cocktails. • Such hotels are much less commonly found in GCC countries. Nonetheless, Jumeirah Creekside Hotel commissioned pieces of design to be shown there during Design Days Dubai. AFRICA In association with 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 25/09/2014 15:38 33 AFRICA: SURFING THE AFRICAN WAVE CE The latest trends from around the world Official Partner 3-6 November 2014• ExCeLEating LONDON in a Africa - Overview Africa: Key Performance Indicators 2013-2015 % growth Real GDP Growth Arrivals (Trips) Rise of the MAMILs AMERICAS & THE CARIBBEAN Incoming Tourist Receipts Value (US$) Air Transport Value (US$) Hotels Value (US$) Braggies GLOBAL VILLAGE Travel Retail Value (US$) Source: Euromonitor International • Local’s House Poshtels EUROPE UK & Ireland • L E B R AT I N G • WTM. Means Business • WTM Global Trends Report O YEARS F B S USINES • Bookings on WeChat ASIA 2013 2014 5.1 5.1 5.5SMS Travel 4.7 4.6 4.8 4.2 4.0 4.2 - 2.9 3.9 0.5 3.9Weeks Design 4.4 MIDDLE EAST -0.6 2.8 2015 Bookings INDIA Wearable Tech TRAVEL TECHNOLOGY 3.4 Africa’s New Wave Africa continues to experience solid economic expansion, resulting in rising middle classes and benefiting both business and leisure travel across the continent. 3 - 6 November 2014 London Strengthening transport infrastructure and a steady increase in hotel openings and flight connections are boosting arrivals, especially in Ghana, Madagascar and South Africa. Intra-regional tourism remains key, accounting for 50% of international arrivals, but visitors from China and India are taking on greater importance. The spread of the Ebola virus had a negative impact on tourism in Western Africa in 2014. AFRICA In association with • • • 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 25/09/2014 15:38 35 CE The latest trends from around the world Official Partner 3-6 November 2014• ExCeLEating LONDON in a Africa - Surfing the African Wave Poshtels UK & Ireland Local’s House EUROPE • L E B R AT I N G • WTM. Means Business • WTM Global Trends Report O YEARS F B S USINES • Bookings on WeChat ASIA • Surfing is characterised by a youthful demographic and sporting lifestyle and it is estimated that 35 million people surf worldwide. SMS Travel Rise ofbeautiful the • Thanks to Africa's and expansive coastlines and ease of access to waves, Bookingsthe MAMILs International Surfing Association (ISA) is currently targeting the region. Wearable Tech • ISA has made expansion of the sport on the continent a major priority, aiming to stimulate and develop local economies by increasing tourism and creating new jobs. INDIA AMERICAS & THE CARIBBEAN TRAVEL TECHNOLOGY Braggies Design Weeks GLOBAL VILLAGE MIDDLE EAST Ideal for adventure and family surf holidays • South African company All Aboard offers family surf holidays to Madagascar, Zanzibar and Africa’s New Wave Mozambique. • UK-based specialised surf holidays company Errant Surf goes to Morocco, Ghana, South Africa and Mozambique, focusing most of its “surf adventures” in the region. 3 - 6 November 2014 London • Traditionally more popular in the Americas, Europe and Australasia, surfing is also growing in popularity across African countries, benefiting intra-regional and domestic travel. • In South Africa, where there is already a thriving surf scene centred around Durban, surf schools are proliferating and there are plans to open a surfing museum. AFRICA In association with 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 25/09/2014 15:38 36 CE The latest trends from around the world Official Partner 3-6 November 2014• ExCeLEating LONDON in a Local’s House Poshtels In association with YEARS F B S USINES • Forecast Leisure Arrivals to Key ASIA Emerging International Surfing Association African Member Countries 2013-2018 1,400 AMERICAS & THE CARIBBEAN SMS Travel Bookings INDIA 1,200 Cape Verde Wearable Tech Côte d'Ivoire 1,000 ‘000 trips GLOBAL VILLAGE O Bookings on WeChat EUROPE UK & Ireland “If surf tourism is developed in a Rise of the sustainable fashion, it can lead to MAMILs improvements in health care, education, job opportunities and infrastructure. Additionally, the sport of surfing acts as a catalyst for peacekeeping, since the Braggies youth have a positive activity to focus on.” Sean Brody, ISA Africa Advisor and Owner of Kwepunha Surf Retreat • L E B R AT I N G • WTM. Means Business • WTM Global Trends Report TRAVEL TECHNOLOGY Ghana 800 Design Weeks MIDDLE EAST 600 Liberia Africa’s 400 New Wave Nigeria AFRICA 200 Senegal 3 - 6 November 2014 London - 3 201 4 201 5 201 6 201 7 201 8 201 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 25/09/2014 15:38 Source: Euromonitor International Note: South Africa has been excluded for comparison purposes 37 CE The latest trends from around the world Official Partner Africa - Catching the Waves 3-6 November 2014• ExCeLEating LONDON in a Poshtels UK & Ireland Local’s House EUROPE • L E B R AT I N G • WTM. Means Business • WTM Global Trends Report O YEARS F B S USINES • Bookings on WeChat ASIA • Surfer Today estimates that there will be 50 million people surfing worldwide by 2020. • The African continent has 26,000km of coastline, with the vast majority offering perfect SMS Travel Rise unlike of the uncrowded waves popular destinations in Europe, Australasia and the Americas. Bookings MAMILs • Sierra Leone will host its first grassroots surf invitational event in 2014 which features a weekWearable Tech long competition, surf development clinics, film screenings and a musical festival. • Ghana will host the Africa Surf Series in 2015, which aims to attract surfers from Africa and dispersed surf communities across the globe. Braggies Design Weeks INDIA AMERICAS & THE CARIBBEAN TRAVEL TECHNOLOGY GLOBAL VILLAGE MIDDLE EAST West Africa to benefit most Africa’s New Waveattractions such as safaris is an • Combining a surf holiday with traditional African tourist effective way for travel retailers to attract older surfers who are prepared to spend more. 3 - 6 November 2014 London • Thanks to their natural resources, Sierra Leone, Liberia, Ghana and Cote d’Ivoire are expected to benefit most from the rise of surfing tourism to Africa in the next five years. • These countries are currently building a West African Surfing Association and working together to promote tourism through surfing in the West African region. • The spread of the Ebola virus is, however, a major threat which could delay the development of surf tourism in Western Africa. AFRICA In association with 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 25/09/2014 15:38 38 GLOBAL VILLAGE: HOTELS “BRAGGIES”: THE NEW SELFIES CE The latest trends from around the world Official Partner 3-6 November 2014• ExCeLEating LONDON in a Local’s House Poshtels Global Village - Overview Global Village: World Key Performance Indicators 2013-2015 UK & Ireland Value % growth (US$) Car Rental Rise of the MAMILs 2013 2014 YEARS F B S USINES • Bookings on WeChat ASIA 2015 SMS Travel 5.1 6.7 7.1INDIA Hotels 5.2 6.5 6.5 Other Travel Accommodation 3.0 4.5 4.4 AMERICAS & THE CARIBBEAN O Bookings Braggies Design Weeks GLOBAL VILLAGE MIDDLE EAST Source: Euromonitor International • EUROPE • L E B R AT I N G • WTM. Means Business • WTM Global Trends Report Wearable Tech TRAVEL TECHNOLOGY Boosted by a persistent recovery, global hotel sales Africa’smarked a fourth year of consecutive New Wave growth in 2013, at 5.2%, and are expected to end 2014 with growth of 6.5%. Other travel accommodation also experienced 3% growth in 2013 and is set to grow by a 3 - 6 November 2014 London further 4.5% in 2014. As the hotels industry remains dynamic with new brand launches, network expansion across the world and innovative strategies, non-stop growth through to 2018 is expected. The most interesting developments are taking place in mobile technology, where brands are embracing social media more than ever as part of their marketing strategies. AFRICA • • In association with 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 • 25/09/2014 15:38 40 CE The latest trends from around the world Official Partner 3-6 November 2014• ExCeLEating LONDON in a Poshtels Local’s House EUROPE Global Village: Hotels - “Braggies”: The New Selfies UK & Ireland • L E B R AT I N G • WTM. Means Business • WTM Global Trends Report O YEARS F B S USINES • Bookings on WeChat ASIA • According to a survey by eMarketer, the number of social media users across the globe increased by 18% in 2013, to exceed 1.7 billion users. SMS Travel Rise of the Bookings daily, • In 2013, Facebook revealed that there is an average of 350 million photos uploaded MAMILs while Instagram had 58 million daily uploads, and WhatsApp saw 400 million images a day. INDIA AMERICAS & THE CARIBBEAN Wearable Tech TRAVEL TECHNOLOGY Bragging about hotels Braggies Design Weeks • Hotels’ social media strategies have been robust in recent years, and nearly all major brands and global chains are now present on platforms such as Facebook, Instagram and Twitter. • However, those brands that have succeeded the Africa’s most on social media are the ones using New Wave content drawn from their customers’ and potential customers’ behaviour online. • The “braggie” photo is one such recent behaviour whereby holidaymakers have been 3 - 6 November 2014 London uploading photos of themselves on holiday within 10 minutes of arriving at their hotel. • This is a new, fast and efficient way of “bragging” to their friends about where they are, and it is comparable to the “selfie” craze which also emerged from increased social media usage. • According to a survey by hotels.com (October 2013), the top images captured by customers include a view from the hotel window, the room’s bed and the surrounding landscape. GLOBAL VILLAGE MIDDLE EAST AFRICA In association with 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 25/09/2014 15:38 41 WTM Global Trends Report • The latest trends from around the world Poshtels UK & Ireland Number of Photos Uploaded Daily to Social Networks and Mobile Apps 2013 Rise of the MAMILs Number of photos (million) 500 400 500 Local’s House EUROPE YEARS F B S USINES • Bookings on WeChat ASIA “Kimpton’s Karma loyalty program SMS Travel Bookings considers brand engagement and other ‘good deeds’ such as social media Wearable Tech interaction. Based on client engagement and ‘random acts of Karma’ which include among others Design Weeks posting photos on the hotel’s Facebook or Instagram account, users are Africa’s granted free perks and rewards.” INDIA AMERICAS & THE CARIBBEAN TRAVEL TECHNOLOGY 350 Braggies GLOBAL VILLAGE MIDDLE EAST 300 214 New Wave 200 AFRICA In association with 100 0 O 3-6 November 2014• ExCeLEating LONDON in a Official Partner 600 • L E B R AT I N G • WTM. Means Business CE 58 From Kimpton Karma 3Rewards - 6 November 2014 Media Fact Sheet London 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 WhatsApp Facebook 25/09/2014 15:38 Google + Instagram Source: Companies’ statistics compiled by Euromonitor International as of August 2014 42 CE The latest trends from around the world Official Partner 3-6 November 2014• ExCeLEating LONDON in a Poshtels Local’s House EUROPE Global Village - Hotels’ Response to the Braggie Trend UK & Ireland • L E B R AT I N G • WTM. Means Business • WTM Global Trends Report O YEARS F B S USINES • Bookings on WeChat ASIA • Reacting to the trend, Kimpton Hotels introduced the Kimpton Karma Rewards programme that offers perks including free Wi-Fi and spa vouchers for guests posting on social media. SMS Travel to earn • Marriott also embraced the trend, with the PlusPoints programme allowing members Rise of the Bookings MAMILs points thanks to their social media behaviour, be it check-ins, photos or other activities. • Omni Hotel’s Summer Passport social media programme also offers customers a chance Wearableto Tech earn additional entries to a sweepstake with the chance to win a trip through social sharing. INDIA AMERICAS & THE CARIBBEAN TRAVEL TECHNOLOGY Looking towards emerging markets • Social media sharing and adoption is growing globally, yet according to a Pew Research Africa’s Center Report, consumers in emerging marketsNew are the most active on social media. Wave • Hotels and travel accommodation outlets should therefore look towards countries such as China, Brazil, Argentina and the Middle East where social media usage is growing very2014 fast. 3 - 6 November London • The airline sector can also benefit from the trend. Qantas is already reviewing social media conversations but further action could be taken to boost loyalty. • These trends also create a new challenge for operators: customer reviews and spontaneous uploads mean their services need to be flawless in order to maintain a strong reputation. Braggies Design Weeks GLOBAL VILLAGE MIDDLE EAST AFRICA In association with 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 25/09/2014 15:38 43 ASIA: TRAVEL BOOKINGS ON WECHAT CE The latest trends from around the world Official Partner 3-6 November 2014• ExCeLEating LONDON in a Asia - Overview Asia: Key Performance Indicators 2013-2015 % growth Local’s House Poshtels EUROPE UK & Ireland 2015 Real GDP GrowthRise of the 5.4 5.3 SMS Travel 5.6 Bookings Arrivals (Trips) 5.9 5.0 5.2 Incoming Tourist Receipts Value (US$) 5.5 5.9 5.8 Air Transport Value (US$) 6.5 7.2 7.5 Hotels Value (US$) 5.0 Design Weeks5.4 5.1 Braggies GLOBAL VILLAGE Travel Retail Value (US$) YEARS F B S USINES • ASIA 2014 MAMILs O Bookings on WeChat 2013 AMERICAS & THE CARIBBEAN • L E B R AT I N G • WTM. Means Business • WTM Global Trends Report MIDDLE EAST 4.4 5.0 INDIA Wearable Tech TRAVEL TECHNOLOGY 4.6 Source: Euromonitor International Africa’s New Wave Note: GDP refers to Asia Pacific only, all others include Australasia AFRICA • • • Economic growth in the region continues to be driven by China, although Southeast Asian 3 - 6 November 2014 London countries including Indonesia, Malaysia and Thailand are also enjoying sound progress. Hotels and airlines are both recording strong growth, benefiting from the rise of intra-regional and domestic travel in the region. Online travel sales are predicted to post a 15% Compound Annual Growth Rate over the 2013-2018 period as Asian consumers embrace online travel and increasingly make mobile purchases. In association with 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 25/09/2014 15:38 45 CE The latest trends from around the world Official Partner 3-6 November 2014• ExCeLEating LONDON in a Asia – Travel Bookings On WeChat Poshtels UK & Ireland Local’s House EUROPE • L E B R AT I N G • WTM. Means Business • WTM Global Trends Report O YEARS F B S USINES • Bookings on WeChat ASIA • The popularity of instant messaging is recording a strong rise worldwide, driven by the growth of smartphones, making it a rival for social media and telecom companies. SMS Travel of the • Its popularity isRise especially significant in Asia, where the leading companies are China-based Bookings MAMILs WeChat (Weixin in Chinese) by Tencent and Japan-based LINE. Wearable Tech • WeChat was estimated to have 440 million active users in Q2 2014 and to be the second largest global messaging service after WhatsApp, which had 500 million active users. • WeChat is, however, leading the world in terms of monetising its popularity by offering new Braggies Design Weeks services, challenging the Alibaba Group in e-commerce and online payments in China. INDIA AMERICAS & THE CARIBBEAN TRAVEL TECHNOLOGY GLOBAL VILLAGE MIDDLE EAST Africa’s New Wave Travel companies join in • Leading Chinese online travel agency Ctrip sells air, train and attraction tickets and groupbuying deals through WeChat and is expected to use it soon for all its products.3 - 6 November 2014 • Didi Dache, a leading Chinese taxi app, doubled its number of users to 40 million in one month after starting a partnership with WeChat in January 2014. • Low-cost carrier Spring Airlines launched a WeChat service in April 2014 allowing users to book flights, check in, check flight status and communicate with customer service. AFRICA In association with London 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 25/09/2014 15:38 46 WTM Global Trends Report • The latest trends from around the world Official Partner Local’s House EUROPE UK & Ireland “We’ve enhanced our leading WeChat app from a communication tool to a Rise of the MAMILs multi-functional platform through initiatives such as smartphone games, official accounts and payment functions. All of our businesses are based on the Braggies WeChat platform and we are confident that they will generate great returns in the long run.” Ma Huateng, Chairman and CEO Tencent YEARS F B S USINES • Bookings on WeChat Online Travel Sales ValueASIAin Key Asian Markets by Product % CAGR 2013-2018 SMS Travel Bookings Japan AMERICAS & THE CARIBBEAN In association with O 3-6 November 2014• ExCeLEating LONDON in a Poshtels GLOBAL VILLAGE • L E B R AT I N G • WTM. Means Business CE INDIA China Wearable Tech TRAVEL TECHNOLOGY Thailand Design Weeks MIDDLE EAST Philippines Malaysia Africa’s New Wave AFRICA South Korea 0 3 - 6 November 2014 London 5 10 15 20 % value CAGR 2013-2018 25 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 25/09/2014 15:38 Online Travel Agencies Flights Accommodation Source: Euromonitor International 47 CE The latest trends from around the world Official Partner 3-6 November 2014• ExCeLEating LONDON in a Asia - Instant Messaging Craze Poshtels UK & Ireland Local’s House EUROPE • L E B R AT I N G • WTM. Means Business • WTM Global Trends Report O YEARS F B S USINES • Bookings on WeChat ASIA • According to The Economist, WeChat is expected to generate revenues of US$1.1 billion in 2014 and to record growth of 40% in 2015. SMS Travel Risemostly of the • Revenues come from virtual goods, in particular online games, but the company is Bookings MAMILs currently focusing on increasing its revenues from mobile commerce and payments. Wearablein Tech • WeChat is steadily expanding into international markets, recording especially rapid growth the emerging markets of Southeast Asia and Latin America. • Over the next fewBraggies years, WeChat is expected to be launched on all internet-connected mobile Design Weeks devices including smartwatches and smartglasses. INDIA AMERICAS & THE CARIBBEAN TRAVEL TECHNOLOGY GLOBAL VILLAGE MIDDLE EAST Africa’s New Wave Overtaking social media • According to a Hotel.com survey, WeChat is the favourite platform in China today for 3 - 6 November 2014 London consumers to share travel experiences, ahead of social media. • WeChat and LINE now allow companies to manage customer support through their apps, which is especially interesting for travel where timely responses to customer issues are key. • Given the fast-growing role of messaging services worldwide, travel companies are expected to embrace them for customer service, bookings and payments as they did with social media. AFRICA In association with 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 25/09/2014 15:38 48 INDIA: ONLINE RAIL BOOKING BOOM CE The latest trends from around the world Official Partner 3-6 November 2014• ExCeLEating LONDON in a Local’s House Poshtels India - Overview EUROPE UK & Ireland • L E B R AT I N G • WTM. Means Business • WTM Global Trends Report O YEARS F B S USINES • Bookings on WeChat ASIA India: Key Performance Indicators 2013-2015 % growth Real GDP Rise of the Growth MAMILs Arrivals (Trips) AMERICAS & THE CARIBBEAN 5.4 7.1 7.9 6.4 INDIA 8.6 3.8 Air Transport Value (US$) Braggies 8.3 16.8 Design Weeks 15.7 GLOBAL VILLAGE Wearable Tech TRAVEL TECHNOLOGY 6.1 Source: Euromonitor International • 5.1 2015 SMS Travel Bookings -0.6 Travel Retail Value (US$) • 2014 Incoming Tourist Receipts Value (US$) Hotels Value (US$) • 2013 MIDDLE EAST 0.1 3.9 Africa’s New Wave 12.5 3.0 9.5 9.2 AFRICA In association with 3 - 6 November 2014 London India looks set to overtake Brazil as the second largest BRICS economy by 2018 as the country’s economic and demographic growth continues. Strong promotional campaigns by the Ministry of Tourism followed by the continued depreciation of the Indian Rupee are driving the strong growth of inbound tourism. The majority of online travel services in India currently target the young and urban consumer, but are increasingly starting to adjust their offer to suit a wider audience. 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 25/09/2014 15:38 50 CE The latest trends from around the world Official Partner 3-6 November 2014• ExCeLEating LONDON in a India - Online Rail Booking Boom Poshtels UK & Ireland Local’s House EUROPE • L E B R AT I N G • WTM. Means Business • WTM Global Trends Report O YEARS F B S USINES • Bookings on WeChat ASIA • Rail is the most popular mode of transport in India, particularly for rural consumers, but long queues for purchasing tickets are a deterrent. SMS Travel Rise of 300% the • With an increase of in online bookings between March 2013 and March 2014, Bookingsrail is the MAMILs fastest growing sector in online travel in India. Wearable Tech • The Indian government is constantly improving the telecommunications infrastructure in order to increase internet penetration in the country. • Moreover, travel agents can book train tickets online forDesign consumers who do not have internet Braggies Weeks access. INDIA AMERICAS & THE CARIBBEAN TRAVEL TECHNOLOGY GLOBAL VILLAGE MIDDLE EAST Africa’s New Wave OTAs on board • As well as booking direct via the Indian Railways Company (IRCTC) website, consumers can also book train tickets from online travel retailers such as Yatra and ClearTrip. 3 - 6 November 2014 London • The increase in bookings via online travel agents has been one of the main drivers of rail online sales growth over 2012-2014. • Many foreign travellers in India prefer to book train tickets online through online travel agents as IRCTC only accepts American Express credit cards from international tourists. AFRICA In association with 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 25/09/2014 15:38 51 WTM Global Trends Report • The latest trends from around the world Official Partner • 3-6 November 2014• ExCeLEating LONDON in a Local’s House Poshtels EUROPE UK & Ireland L E B R AT I N G • WTM. Means Business CE O YEARS F B S USINES • Bookings on WeChat ASIA Rail Transportation Forecast Sales in India 2014-2018 “Indian Railways Rise ofis theexpanding the scope MAMILs of online booking for people to book additional services. The need of the hour is to bring in a total change in the work culture and delivery of railway services by investing in large-scale integrated Braggies computerisation of major functions of Indian Railways.” Sadanand Gowda, Indian Minister of Railways 9,000 8,000 AMERICAS & THE CARIBBEAN In association with INDIA 7,000 US$ million GLOBAL VILLAGE SMS Travel Bookings Wearable Tech TRAVEL TECHNOLOGY 6,000 Design Weeks 5,000MIDDLE EAST 4,000 Africa’s New Wave 3,000 AFRICA 2,000 3 - 6 November 2014 London 1,000 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 - 25/09/2014 15:38 2013 2014 2015 2016 2017 2018 Source: Euromonitor International 52 CE The latest trends from around the world Official Partner India - Next Step…Mobile 3-6 November 2014• ExCeLEating LONDON in a Poshtels UK & Ireland Local’s House EUROPE • L E B R AT I N G • WTM. Means Business • WTM Global Trends Report O YEARS F B S USINES • Bookings on WeChat ASIA • Mobile devices are the most popular way to access the internet in India. Mobile internet subscriptions reached 72 million in 2013, more than 70% of total internet subscriptions in the SMS Travel country. Rise of the Bookings MAMILs • ClearTrip has created a specific, very successful app to book rail tickets. Tech • IRCTC launched a mobile app for bookings, train schedules and real-time train statusWearable updates. • Since 2013, IRCTC rail bookings are also possible from non-internet mobile phones through SMS messages. Braggies This is facilitated by consumers registering their mobile phone number with Design Weeks their bank. INDIA AMERICAS & THE CARIBBEAN TRAVEL TECHNOLOGY GLOBAL VILLAGE MIDDLE EAST Africa’s Competition between high-speed rail and LCCs New Wave • The boost in online bookings is part of a larger innovation effort by IRCTC to compete with low3 - 6 November 2014 London cost carriers in the country on a number of key routes. • Six high-speed corridors have been identified with Mumbai-Ahmedabad, the fast-track pilot scheme. The ultimate aim is to connect all of India’s major cities and possibly abroad. • However, there have been rises in rail fares to help fund the new ventures and recentlylaunched AirAsia India has stated that its aim is to gain market share from IRCTC. AFRICA In association with 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 25/09/2014 15:38 53 WTM Global Trends Report • The latest trends from around the world Official Partner • 3-6 November 2014• ExCeLEating LONDON in a Poshtels L E B R AT I N G • WTM. Means Business CE O YEARS F B S USINES • Local’s House Bookings on The Global Trends Report was created exclusively for World Travel Market WeChat by Euromonitor International’s Travel and Tourism research team UK & Ireland EUROPE ASIA Caroline Bremner, Head of Travel and Tourism Caroline Bremner manages the global research programme for the travel industry at Euromonitor International. Caroline SMS Travel leads aRise team of of thetravel experts and has played an integral role in creating the most extensive travel intelligence system Bookings globally. MAMILs Caroline has a Master degree in French (University of Edinburgh) and a postgraduate diplomaINDIA in European AMERICAS & marketing and languages (PG Dip, University of Napier, Edinburgh). THE CARIBBEAN Wearable Tech TRAVEL TECHNOLOGY Nadejda Popova, Senior Travel and Tourism Analyst Lead Editor – Global Trends Report As Senior Research Analyst, Nadejda Popova is responsible for the content and quality of Euromonitor International’s Braggies Design Weeks travel research, providing strategic analysis and in-depth coverage of the travel industry with a special focus on Airlines. GLOBAL VILLAGE MIDDLE EAST Nadejda has a degree in Finance (UNWE Sofia) and a PhD in Management (University of London). Africa’s Angelo Rossini, Travel and Tourism Analyst New Wave Editor – Global Trends Report AFRICA Angelo Rossini is responsible for Online Travel research at Euromonitor International. Previously, Angelo worked in the In association with inbound tourism sector in Italy and attained the qualification of technical director of a travel agency. He was also lecturer 3 - 6 November 2014 London at the University of Salerno and Researcher at Datamonitor. Angelo has a degree in political sciences (University of Salerno) and a Master in Marketing Communications (University of Venice). Michelle Grant, Travel and Tourism Research Manager As Travel and Tourism Research Manager, Michelle Grant is responsible for Euromonitor’s Hotels research, which provides analysis and in-depth coverage of the hotel industry worldwide. She works closely with hotel companies, providing insights into consumer trends and market performance. Michelle has a Bachelor of Arts in Economics and Finance from Washington University in St. Louis. 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 25/09/2014 15:38 54 WTM Global Trends Report • The latest trends from around the world Official Partner • 3-6 November 2014• ExCeLEating LONDON in a Local’s House Poshtels EUROPE UK & Ireland L E B R AT I N G • WTM. Means Business CE O YEARS F B S USINES • Bookings on WeChat ASIA For more information: SMS Travel Bookings RiseBremner of the Caroline MAMILs AMERICAS & Head of Travel and Tourism THE CARIBBEAN Euromonitor International caroline.bremner@euromonitor.com @CarolineBremner Braggies GLOBAL VILLAGE www.euromonitor.com/travel-and-tourism Paul Nelson Press & PR Manager World Travel Market Portfolio paul.nelson@reedexpo.co.uk www.wtmlondon.com In association with 12_5258_WTM_GlobalTrends_Cover_A4L_AW.indd 1 INDIA Wearable Tech TRAVEL TECHNOLOGY Design Weeks MIDDLE EAST Africa’s New Wave AFRICA 3 - 6 November 2014 London Follow us on TwiEer! #WTMEMI @WTM @Euromonitor 25/09/2014 15:38 55
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