February 24-25, 2015 | Miami, FL Top to TopExecutive Forum Event Overview With the ongoing move to multichannel shopping, U.S. retailing is in a state of rapid change—some might say turmoil! Today more than ever, retailers are looking for a few select supplier partners to forge a path together. The Top-to-Top Executive Forum is our signature invitation-only annual event designed to brief you on the latest developments in retail, encourage peer networking and problem-solving, and improve your 2016-17 strategic customer business planning and 2015 Top-to-Top meetings. This event will include two days of focused dialogue on a wide range of business issues impacting U.S. retailers and your business. To apply insights to business plans, we’ll offer one-on-one sessions with our subject matter experts as well as individualized Q&A meetings to help your senior team members sort implications for short- and long-term planning. Your colleagues will leave this event with tools and action plans in hand, ready to deploy back at HQ. This event will provide actionable insights on the following agenda topics: Event Structure • REengineer Growth Planning: Master Shopper Centric Growth Plans. Identifying growth opportunities can’t start at the “total customer” level. You need to master your shopper centric growth plans by finding the shopper segments you can win with, knowing where they shop, and identifying which clusters of your customers you can win with. • This two-day event will be a mix of presentations and facilitated group working sessions. • REconnect With The Omni Shopper. As the line between “media consumption” and “path to purchase” blurs you need to build processes, tools and planning models to allow for a much more integrated approach to marketing and trade spending. • Facilitated working sessions allow ample opportunity for your company to distill relevant learnings and implications into action plans for your Top-to-Tops with key customers. • REalign To New Retail Business Models. Media, services and data have move to the forefront of business planning causing business models to disrupt. Almost every retailer that matters will run a variety of stores with different shopper modes and economic models. You must understand and incorporate the new capabilities needed in order to thrive with these models. • REfocus Your Analytics. Digital, mobile, and media have changed what analytics look like and how businesses and shoppers digest them. You must look at analytics with an outcome based, future focused lens. • RElearn Capabilities. The skills required of your sales and marketing teams are foundationally changing. These teams will need to both do their jobs and lead their teams in markedly different ways. • Presentations are intended to serve both as resources for information and as catalysts for discussion and application. • In advance of the event, we’ll work closely with you to identify specific strategic priorities or business issues that you’d like to prioritize and discuss to customize your agenda. Venue: The Biltmore Miami Coral Gables 1200 Anastasia Avenue Coral Gables, FL 33134 (855) 311-6903 Room rate: $319 Cut-off date: 1/30/2015 For more information on this event visit www.kantarretailiq.com/Events/EventDetails.aspx?id=636347