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5th edition
bdigital
apps
11 - 12 November 2014
Organised by
Barcelona, COSMOCAIXA
Platinum sponsor
Gold sponsors
www.bdigitalapps.com
Silver sponsors
Bronze sponsors
Program
What is BDigital Apps?
bdigital
apps
BDigital Apps is one of the most important conference specialised
in the latest trends, strategies and mobile applications of the mobility sector.
It aims to promote a sector that currently generates a large volume
of business and has good prospects for growth in the years to come.
FOLLOW OUR 2.0 CHANNELS
@bdigital
#bdigitalapps
BDigital Channel
Tuesday - 11 November
08:30
09:00
09:35
BDigital Apps
BDigital Technology
Centre
Wednesday - 12 November
AUDITORIUM
Registration
WELCOME
Mr. Antoni Massanell I BDigital
Hble. Mr. Felip Puig I Government of Catalonia
09:00
CAT
ES
RETAIL, E-COMMERCE & LOYALTY STRATEGIES
Moderator: Ms. Gemma Batlle I BDigital
Mr. Xavier Fisa I Lavinia Interactiva
Mr. Antonio Cantalapiedra I mytaxi
Mr. Santiago Sánchez I Openshopen
Ms. Núria Guix I BP
ES
FACEBOOK SOLUTIONS TO INCREASE YOUR RESULTS
Ms. Sara Martínez I Facebook Iberia
ES
Download the official congress app “bdigitalapps” now for iOS or Android.
Don’t miss out on the chance to:
11:00
∙ Connect with other professionals from the mobile sector
11:30
∙ Expand your network of contacts
∙ Boost your business
∙ Check the programme and prominent sessions
12:30
∙ And other features
We hope that you get the most out of this new BDigitalApps tool!
For any issues with the app, please write to events@bdigital.org
Apple Store
Google
Play
FOLLOW BDIGITAL APPS by STREAMING
12:45
13:30
If you can not attend the conference, you can follow BDigital Apps by streaming. You just need to register on the website:
http://www.bdigitalapps.com
Streaming powered by DracPixel
15:30
16:30
ES
ES
WHAT DO DATA TELL US? REAL TIME MATTERS
Moderator: Mr. Carles Fradera I BDigital
Mr. Juan Manuel Robles I Arsys
Mr. Ricard Borràs I Counterest
Mr. Gerard Peiró | PUSH Technologies
Mr. Jordi Cirera | iCity project
Video Sendible
ES
ES
HIRING MOBILITY
Mr. Javier Ochoa I Tecnocom
ES
Coffee-break
TRENDS IN CORPORATE MOBILITY
Mr. Miguel Ángel Sastre I Telefónica
ES
SPORT R-EVOLUTION
Moderator: Mr. Gerard Figueras I Government of Catalonia
Mr. Paco Maldonado I PlayfulBet
Mr. Santiago Casado I RiderState
Ms. Susana López I Runtastic
PhD. Marc Bigas I Skitude
Mr. Marc Garcia I Viuing
PhD. Lluis Capdevila I Health & SportLab
ES
13:15
HOW THE WEARABLES ARE CHANGING
OUR BEHAVIOURS OR IMPACT ON OUR LIVES?
Ms. Hind Hobeika I Instabeat
EN
ES
13:35
14:00
Lunch break
END OF THE FIRST DAY
11:30
11:45
MONETIZE YOUR APP! AMAZON EXPLAINS YOU HOW TO DO IT
Mr. Ricardo Cabornero I Amazon
WORKSHOP: GETTING STARTED WITH FABRIC AND
TWITTER’S MOBILE DEVELOPER TOOLS
ES
EMPOWERING INNOVATORS
Moderator: Ms. Beatriz Domènech I BDigital
Mr. Joan Mas I BDigital
Mr. José Luís García I Fluzo
Mr. David Laseras I O&S Consultores
Mr. Roger Pastor I Pangea Reality
Mr. Òscar Lechago I Unit4
11:00
MEET THE WEARABLE APPS WINNERS OF THE
FINAPPSPARTY 4th EDITION
Mr. David Urbano I “e-laCaixa”
14:00
CAT
10:45
Coffee-break
TWITTER PRESENTS FABRIC, A MODULAR MOBILE
PLATFORM FOR DEVELOPERS
Mr. Romain Huet I Twitter
iDIGITAL NEWS
Mr. Sergi Marcén I Government of Catalonia
09:30
10:30
YOU STILL HAVEN’T DOWNLOADED THE CONGRESS APP?
AUDITORIUM
Registration
08:30
EN
EN
ES
ECOSYSTEM AND TRENDS OF THE APPS INDUSTRY
Mr. Marcos Ordenes I Google
ES
CLOSURE
Ms. Gemma López | BDigital
ES
ES
ES
CAT
ES
EN
ES
Spanish session
Catalan session with simultaneous translation into Spanish
English session with simultaneous translation into Spanish
REGISTRATION
9:00 - 9:35 h
WELCOME
ES
CAT
Mr. Antoni Massanell
President
Barcelona Digital Technology Centre
Tuesday
11 November
ES
MODERATOR
ES
Hble. Mr. Felip Puig
Minister for Enterprise and Labour
Government of Catalonia
RETAIL, E-COMMERCE & LOYALTY STRATEGIES
9:35 - 10:30 h
MONETIZE YOUR APP! AMAZON EXPLAINS YOU HOW TO DO IT
12:30 - 12:45 h
PRESENTS
8:30 - 9:00 h
The retail industry includes companies specialising in the mass marketing of uniform products and/or services. In Catalonia, it accounts
for nearly 30% of the GDP. According to a study conducted by the Professional Economists Association of Catalonia, this figure makes it the
leading sector in generating wealth and a strategic focal point for the Catalan economy. Across Spain as a whole, retail accounts for 25%.
In this session, we will learn about how ICTs help to bring value, real utility and improvement to how business is managed, as well as
consumers’ purchasing experiences.
ES
MODERATOR
Mr. Xavier Fisa
Mr. Santiago Sánchez
Mr. Antonio Cantalapiedra
Ms. Núria Guix
Iberia CRM Manager & Mobile Lead
BP | www.bp.com
General Manager
Barcelona Digital Technology Centre | www.bdigital.org
EN
Ms. Sara Martínez
Head of e-Commerce
Facebook Iberia | www.facebook.com
14:00 - 15:30 h
11:30 - 12:30 h
MEET THE WEARABLE APPS WINNERS OF THE FINAPPSPARTY 4th EDITION
15:30 - 16:30 h
Mr. David Urbano
Mobile and Digital Networks Director
“e-laCaixa” | www.elacaixa.es
www.finappsparty.com
Mr. Ricard Borràs
Mr. Jordi Cirera
Managing Director
PUSH Technologies | www.pushtech.com
Project Manager
iCity project | icityproject.eu
TWITTER PRESENTS FABRIC, A MODULAR MOBILE PLATFORM FOR DEVELOPERS
13:30 - 14:00 h
COFFEE-BREAK
The 4th FinAppsParty, one of the leading events for
developers and designers, wants to reward the 3 best apps
for wearables. CaixaBank organized this 24-hour marathon
with the cooperation of the American company Global
Payments and Barcelona Digital Technology Centre.
Mr. Gerard Peiró
Furthermore we will watch exclusively the video presentation of Sendible project, from UK. LEARN HOW TO ENGAGE WITH YOUR CUSTOMERS!
11:00 - 11:30 h
ES
Mr. Juan Manuel Robles
Product designer and developer
Counterest | www.counterest.net
ES
PRESENTS
PRESENTS
Mr. Carles Fradera
Head of Content Acquisition of Spain and Italy
Amazon | www.amazon.com
The real-time analysis of large volumes of information means new challenges, such as giving meaning to these data and
allowing developers to build interesting applications based on the information. This session will show us new business models
inspired by this new situation that could revolutionise the market.
Cloud Solutions Director
Arsys | www.arsys.es
General Manager & Founder
Openshopen | openshopen.com
The paper will focus on the latest solutions available on Facebook to improve results, focusing on online sales and acquiring and
retaining customers. It will also stress the different options for segmentation, retargeting and mobile measurement, together
with current market trends, best practices and local and international success stories. The presentation will include a practical
part on how to monetize traffic from IOS and Android applications through Facebook’s Audience Network.
ES
Mr. Ricardo Cabornero
General Manager
Barcelona Digital Technology Centre | www.bdigital.org
FACEBOOK SOLUTIONS TO INCREASE YOUR RESULTS
10:30 - 11:00 h
General Manager
Barcelona Digital Technology Centre | www.bdigital.org
Mr. Carles Fradera
Managing Director of Digital Cluster
Barcelona Digital Technology Centre | www.bdigital.org
General Manager
mytaxi | es.mytaxi.com
Mr. Carles Fradera
WHAT DO DATA TELL US? REAL TIME MATTERS
12:45 - 13:30 h
Ms. Gemma Batlle
Marketing Director & New Business
Lavinia Interactiva | www.laviniainteractiva.com
One of the developers’ main concerns is how to monetize their apps. One of the most widespread models nowadays is the freemium model,
when the strategy in deciding the prices and items distributed can affect monetization.
This presentation includes the different IAP models and gives examples of which ones work best, based on real data and specific examples.
EN
Twitter was born on mobile, and we know what it takes to design, release, and grow a great mobile app. In this talk, we will share
some of the lessons we have learned and highlight how Fabric, Twitter’s newly announced modular mobile platform, makes it
easy for developers to build great apps. Fabric combines the services of Crashlytics, MoPub, Twitter and others to address some
of the most common and pervasive challenges that all app developers face: stability, distribution, revenue and identity.
Mr. Carles Fradera
General Manager
Barcelona Digital Technology Centre | www.bdigital.org
Mr. Romain Huet
Developer Advocate
Twitter | www.twitter.com
LUNCH BREAK
WORKSHOP: Getting Started with Fabric and Twitter’s Mobile Developer Tools
ES
Learn how to get started with Fabric and Twitter’s mobile developer tools to build the best mobile apps. In this workshop, you will be
right at home if you live, breathe and occasionally dream in Swift, Objective-C or Java. Together we will see how to build an app using
the different kits from Fabric: Crashlytics, to help you build more stable apps, MoPub, to generate revenue through the world’s largest
mobile ad exchange, and the Twitter Kit, to enable you to tap into Twitter’s sign-in systems and rich streams of real-time content for
greater distribution and simpler identity.
ES
Spanish session CAT
ES
Catalan session with simultaneous translation into Spanish
EN
ES
English session with simultaneous translation into Spanish
REGISTRATION
8:30 - 9:00 h
IDIGITAL NEWS
9:00 - 9:30 h
PRESENTS
ES
Ms. Beatriz Domènech
Head of Public Administration Sector
Barcelona Digital Technology Centre | www.bdigital.org
Wednesday
12 November
SPORT R-EVOLUTION
11:45 - 13:15 h
ES
MODERATOR
Mr. Gerard Figueras
Mr. Sergi Marcén
Managing Director
Catalan Sports Council | Government of Catalonia | http://esports.gencat.cat
ICT & Mobile Phone Industry Development Manager
Government of Catalonia | www.gencat.cat
Mr. Paco Maldonado
EMPOWERING INNOVATORS
9:30 - 10:45 h
ES
MODERATOR
The implementation of creative proposals based on technological innovation can make the difference between survival and growth, and slow
disappearance. In this session we will find out the ingenious way the hundred-year-old Moscow Zoo has managed to increase its species (and
its attraction to the public) based on augmented reality.Technological innovation is the key to success for many companies that revolutionize
the market with new products or solutions will seen it in this session.
Ms. Beatriz Domènech
Head of Public Administration Sector
Barcelona Digital Technology Centre | www.bdigital.org
Mr. Joan Mas
R&D Director
Barcelona Digital Technology Centre | www.bdigital.org
Mr. José Luís García
CEO & Co-Founder
Fluzo | www.fluzo.co
Mr. David Laseras
Mr. Roger Pastor
Co-Founder
Pangea Reality | www.pangeareality.com
PRESENTS
13:15 - 13:35 h
EN
ES
Mr. Òscar Lechago
Head of Public Administration Sector
Barcelona Digital Technology Centre | www.bdigital.org
Mr. Javier Ochoa
Mobility Director
Tecnocom | www.tecnocom.es
ES
PRESENTS
TRENDS IN CORPORATE MOBILITY
11:30 - 11:45 h
PRESENTS
ES
Analysis of the impact of the new uses of mobile technology on users. How mobility changes the paradigm of communication
between businesses and their customers and how it can impact on improving internal processes.
Ms. Beatriz Domènech
Head of Public Administration Sector
Barcelona Digital Technology Centre | www.bdigital.org
Mr. Miguel Ángel Sastre
Consultant. Development of Digital Markets
Telefónica | www.telefonica.com
CEO
Viuing | www.viuing.com
PhD. Lluís Capdevila
CEO
Health & SportLab | www.healthsportlab.com
HOW THE WEARABLES ARE CHANGING OUR BEHAVIOURS OR IMPACT
ON OUR LIVES?
14:00 - 14:05 h
ES
Ms. Beatriz Domènech
Head of Public Administration Sector
Barcelona Digital Technology Centre | www.bdigital.org
Ms. Hind Hobeika
Founder and CEO
Instabeat | www.instabeat.me
ECOSYSTEM AND TRENDS OF THE APPS INDUSTRY
13:35 - 14:00 h
COFFEE-BREAK
11:00 - 11:30 h
Mr. Marc Garcia
Hind Hobeika is the founder and CEO of Instabeat, an award winning startup developing a heads-up display for swimmers to monitor their workouts,
dubbed as the “Google glass and the Nike Fuelband for swimming”. A big believer in the power of technology to improve the quality of life, she is an active member of the Quantified Self organization, and has founded the Beirut Chapter, becoming a pioneer in the movement’s launch in the Middle East.
In 2012, Hind was selected as one of the top 5 Pan Arab innovators under 35 by MIT Technology Review tr35. Instabeat won the best of Wearable
Technology at CES 2014, 1st prize of the MIT Enterprise Forum Pan Arab Business Plan competition in 2012, and was chosen as one of the 7 hottest
Global startups of 2013 by Forbes. Hind is a former swimming champion, a big fan of running and yoga and never goes out without her pedometer.
Product Manager – Social & Mobile
Unit4 | www.unit4.com
The proliferation of applications for individual and professional use based on mobility and data sharing in the cloud, together with
the exponential increase in smartphone use have brought down most of the barriers that were preventing the implementation of
these technologies in the business world.
Ms. Beatriz Domènech
Mr. Santiago Casado
Marketing Manager
Runtastic | www.runtastic.com
PRESENTS
ES
Co-Founder
Skitude | www.skitude.com
Ms. Susana López
General Manager
O&S Consultores | www.oysconsultores.com
PhD. Marc Bigas
COO
PlayfulBet | www.playfulbet.com
CEO
RiderState | https://riderstate.com
HIRING MOBILITY
10:45 - 11:00 h
The sports R-Evolution is a fact. Nowadays we don’t just do sport; through apps and various technological devices, we challenge ourselves, compete
or measure our vital constants. The Sports R-Evolution session will analyse and show how technology is changing our consumption habits in sport too.
Analysis of the major global trends in the mobile application industry. Review of the factors leading the sector in recent months
and a preview of the main trends coming in the year ahead.
Ms. Beatriz Domènech
Head of Public Administration Sector
Barcelona Digital Technology Centre | www.bdigital.org
Mr. Marcos Ordenes
Mobile Apps Specialist
Google | www.google.com
CLOSURE
Ms. Gemma López
BDigital Apps Director | Head of Promotion, Dissemination and Training Department
Barcelona Digital Technology Centre | www.bdigital.org
ES
Spanish session CAT
ES
Catalan session with simultaneous translation into Spanish
EN
ES
English session with simultaneous translation into Spanish
BDigital Events Program
BDigital Events, the outreach program organised by the Barcelona Digital Technology Centre.
Provides knowledge and the latest trends related to Information and Communication Technologies
applied to different business sectors.
The program brings annual conferences, debates, seminars, networking sessions or training
capsules themselves or in cooperation with companies. The program is open to new initiatives
that respond to business demands.
Do you want to collaborate or sponsoring BDigital Events Program?
Please contact with events@bdigital.org
CHECK OUT OUR NEXT EVENTS AND SAVE THE DATES! www.bdigitalevents.com
2nd edition
When: 3 December 2014 | Where: Mobile World Centre
URL: www.bdigitaliotforum.com
3rd edition
When: 15-16 April 2015 | Where: CaixaForum Barcelona
URL: www.forumturistic.com
17th edition
When: 3-4 June 2015 | Where: CaixaForum Barcelona
URL: www.bdigitalglobalcongress.com
BARCELONA DIGITAL TECHNOLOGY CENTRE
We’re an advanced technology centre in the field of ICTs: cross-over technologies that are key
for strengthening industry and for the emergence of new business opportunities.
We orient our knowledge and technological capacities to the MARKET’s NEEDS, thereby
offering proposals of value and innovative services to business and society through applied
research, technology transfer, and the dissemination of digital innovation.
Our areas of specialisation in R&D include Health, Security, Mobility and energy, and Food and
the environment. We enrich these areas of knowledge by forming a part of a broader innovative
ecosystem, both national and international, and by belonging to prestigious industry platforms.
In Catalonia, we manage the Digital Cluster.
We are pioneers and specialists on testing
and certifying mobile applications