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DRAFT PROGRAM
Spanish and Catalan versions will be available soon!
Welcome
Stephen Davies – Co-Founder and Executive Vice President, Project for Public Spaces
(PPS), New York, NY, USA
The Honorable Xavier Trias, Mayor of Barcelona
Keynote: This is the moment for markets
Dr. Joan Clos – Executive Director, UN Habitat, Nairobi, Kenya (invited)
Plenary Panel: Market Cities
Raimond Blasi – Vice Mayor, City of Barcelona, Spain
Fred Kent – Founder and President, PPS, New York, NY, USA
Julie Wagner – Nonresident Senior Fellow, Metropolitan Policy Program, Brookings
Institution, Washington DC, USA
Global Markets Roundup
10-12 quick single-slide presentations on markets across the globe – a multicultural
snapshot of market trends
Nasir Ahmad Salehzada – Municipal Governance Team Leader, UNDP-ASGP,
Kabul, Afghanistan
Leslie Alu – City Administrator – Manager, Markets Division, National Capital District
Commission (NCDC), Port Moresby, Papua New Guinea (invited)
Kamana Manandhar – Program Officer, Resource Centre for Primary Health Care,
Kathmandu, Nepal
Claudia Márquez Cadavid – First Lady of Medellin, Medellin, Colombia (invited)
Mohamed Sefiani – Mayor of Chefchaouen, Representing United Cities and Local
Governments (UCLG), Chefchaouen, Morocco (invited)
More participants to be announced
Sessions
1. Get Healthy! Innovative public market strategies and programs to
increase access to fresh, healthy food
Kristie Daniel – Program Director, Livable Cities, HealthBridge, Ottawa,
ON, Canada (Moderator)
Genís Arnàs – Director of Market Services, IMMB, Barcelona, Spain
Gus Schumacher – Vice President, Wholesome Wave Foundation, Bridgeport,
CT, USA
Additional speaker to be announced
2. Public Markets as a Stepping Stone: securing business opportunities
for underserved populations
Montserrat Miller – Author and Professor, Marshall University,
Huntington, WV, USA (Moderator)
Jeffrey Buchanan – Country Representative Papua New Guinea, UN Women,
Port Moresby, Papua New Guinea
Stefano Ruffini – Manager of Markets, City of Torino, Torino, Italy (invited)
Additional speaker to be announced
3. Celebrating Local: strengthening and preserving local food culture
through public markets
Alessandro Portinaro – Project Manager, Conservatoria delle Cucine
Mediterranee, Torino, Italy (Moderator)
Julie Chaisson – Executive Director, Halifax Seaport Farmers’ Market,
Halifax, NS, Canada
Keith Davis – Managing Director, Borough Market, London, England
Kamal Mouzawak – Founder, Souk el Tayeb Farmers’ Market, Beirut, Lebanon
4. Markets as Engines of Entrepreneurship
Moderator to be announced
Oscar Martín – Head of Studies, IMMB, Barcelona, Spain (invited)
Myron Ng – Assistant General Manager, Fresh Market Asset Management, Hong
Kong, China
Additional speaker to be announced
5. Who’s the Boss?: A discussion of the benefits and challenges of public
vs. private market management
David O’Neil – Senior Director, Public Markets, PPS, Philadelphia, PA, USA
(Moderator)
Jan Cochrane-Harry – CEO, Queen Victoria Market, Melbourne, Australia
Claude Page – Senior Planner, City Planning and Development Department, City
Market, Kansas City, MO, USA
Jordi Torrades – General Manager, IMMB, Barcelona, Spain
6. Design Impacts: how architects and developers are creating
infrastructure to improve the operations of public markets
Pere Xavier Sirvent – Director of Projects, IMMB, Barcelona, Spain (Moderator –
invited)
Josep Llobet – Architect, Pb2 Project, Barcelona, Spain
John Turnbull – Director of Asset Management and Development, Pike Place
Market, Seattle, WA, USA
Gladys Wong – Marketing Manager, Uni-China Group Holdings Ltd., Hong
Kong, China
7. Wholesale-Retail Interactions: from producer to consumer
Moderator to be announced
Jean Paul Auguste – President, Groupe Geraud, Paris, France
Josep Tejedo – Managing Director, Mercabarna, Barcelona, Spain
Additional Speaker to be announced
8. Market Cities in Transition: taking steps to leverage the power of
public markets
José Luis Oyón or Manuel Guàrdia – Author and Professor, Universitat
Politècnica de Catalunya, Barcelona, Spain (Moderator – invited)
Owain Jones – Place Making Project Manager, Cross River Partnership, London,
England
Maria Sisternas – Director of Urban Projects, Urban Habitat Department,
Barcelona City Council, Barcelona, Spain (invited)
Ann Yonkers – Co-Executive Director, FRESHFARM Markets,
Washington DC, USA
9. Building policy support for public markets: linking rural and urban
economies and communities
Moderator to be announced
Sara Hoeflich – Programme Manager, United Cities and Local Governments
(UCLG), Barcelona, Spain
Oran Hesterman – President and CEO, Fair Food Network, Ann Arbor, MI, USA
Additional Speaker to be announced
10. Save the Market: how endangered public markets from around the
world have preserved
Moderator to be announced
Tran Thi Kieu Thanh Ha – Project Manager, Livable Cities, HealthBridge,
Hanoi, Vietnam
Illah van Oijen – Market Manager, Allianca Stara Trznica (Old Markethall),
Bratislava, Slovakia
Additional Speaker to be announced
11. Market Trends: how new and old public markets stay relevant in
today’s competitive marketplace
Kelly Verel – Vice President, PPS, New York, NY (Moderator)
Larry Lund – Principal, Real Estate Planning Group, Chicago, IL, USA
Marcel Van Ooyen – Executive Director, GrowNYC – Greenmarket,
New York, NY, USA (invited)
Rene Van Gool – Owner and Managing Director, VGA Food Concepts and
Development/ Markthal Rotterdam, The Hague, Netherlands
12. More than a Market: how public markets can be community
destinations that serve civic, social and physical needs
Núria Costa – Head of Communications, IMMB, Barcelona, Spain (Moderator)
Kārlis Dambergs – Senior Director, Kalnciema Quarter, Riga, Latvia (invited)
Will Fulford – Co-Founder, Urban Market Company, London, England
Stevi Stoesz – Executive Director, Indianapolis City Market Corporation,
Indianapolis, IN, USA (invited)
Closing Plenary – The Future of Market Cities
Introduction
Stephen Davies – Co-Founder and Executive Vice President, PPS, New York, NY, USA
Presentation of PPS’s 10 Most Endangered Markets
Kelly Verel – Vice President, PPS, New York, NY, USA
Conference Declaration, Panel Discussion, and Closing Comments
Participants to be announced
MARKETS TOUR GUIDES – FRIDAY, MARCH 27TH
Early Morning Optional Tours
La Boqueria
Quim Navarro – Director, La Boqueria Market
Oscar Ubide – Manager, Boqueria Shops Association
Mercabarna
Ingrid Buera – Director of Operations and Communications, Mercabarna
Full-Day Tours
Tour 1: Remodeled Markets
Josep Llobet – Architect, Sants Market and Llibertat Market
Pere Xavier Sirvent – Director of Projects, IMMB
Tour 2: Historic Modernista Markets
Cesar Pérez – Project Manager, Sant Antoni Market
Jordi Torrades – General Manager, IMMB
Tour 3: New Architecture of Markets
Oscar Martin – Head of Studies, IMMB
Fermín Vazquez – Architect, Encants Market
Tour 4: Markets and their Neighborhood Impacts
Genís Arnás – Head of Services, IMMB
Daniel Mòdol – Architect, Remodeling of Guineuta Market