1. sports
2. bicycling
3. mountain biking

Do You Know The Benefits Of The NBDA?
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Increased Industry Communication
Access To Market Research
Retail Business Education
Supporting Advocacy
Discounts on Business Services
Professional Retail Promotion
To join, visit nbda.com to complete
your online application today.
Contact Us
Tel>949-722-6909 Email>info@nbda.com www.nbda.com
National Bicycle Dealers Association
3176 Pullman St. #117
Costa Mesa, CA 92626
m
o
c
nb
.
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NBDA Programs Benefit All Bicycle Dealers!
Bicycle Retailer And Industry News
The industry’s leading trade magazine, Bicycle Retailer And Industry News,
is published by the NBDA and distributed for free to all qualifying bicycle
retailers. Revenues from advertising go towards funding new and effective
NBDA programs.
Supplier Scorecard
The growth of cycling in America
depends on a healthy network of
independent bicycle dealers. The
NBDA advances the interests of
every specialty bicycle retailer
This program answers the call to rate suppliers and distributors on how
well their products and their brands serve independent bicycle dealers.
Dealer grade companies online, and provide valuable feedback through
reports to other dealers and supplier brand owners.
Profitability Project–P2
Facilitated to improve the bottom line for participating specialty bike retailers. Groups of non-competing dealers meet to learn, compare, network,
examine and analyze specific data from their businesses. One of NBDA’s
best! Additional fees apply for participation.
America’s Best Bike Shops
Designed to identify and reward bicycle
stores in North America against the
highest performance standards in in
the industry. Applicants are judged and
awarded points based on performance,
and mystery shopped to to evaluate the
shopping and buying experience from a
customer’s perspective.
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Dealer e-Group
Created to help keep specialty bicycle retailers connected, this closed
online email group allows member dealers to chat online, discussing business strategies and share information with other participating dealer members. Over 300 active members!
...even more member benefits and programs can be found by visiting nbda.com.
through education, research and
advocacy. The NBDA can help
your business grow. Join today!
Competition is a Challenge
Advantages for NBDA Membership
Some of the greatest challenges facing all bicycle dealers are listed below.
NBDA members benefit from programs that address these challenges head-on!
Nearly 30% of all bicycle dealers are active members in the NBDA, and they are
more active and progressive in the bike industry. Here are a few numbers and
reasons why:
Internet
Mass Merchants
Fair and equitable dealer agreements
Lack of qualified employees
Showrooming
Discounted pricing
Product quality
Mail Order
Lack of safe places to ride
IncreaseD insurance costs
supply
shrinkage and more...
$ $
Members
$185
Members
NON-Members
98%
85%
NON-Members
$169
Gross revenue dollars per square foot
Have a web site for marketing the business
Members NON-MEMBERS
Own multi-store operations .......................................................................... 14% .......................................... 10%
Annual gross revenue generated by new bicycle sales................................ 41% .......................................... 39%
Complete bike sales are from hybrid/cross bikes .......................................... 25% .......................................... 20%
Family cycling focused ........................................................................................ 89% .......................................... 82%
Offer custom bike fit services............................................................................ 90% .......................................... 77%
Average store size ........................................................................................ 6170 sq ft ..................................4732 sq ft
Advocacy is important to the business........................................................ 90% .......................................... 79%
Source: NBDA Specialty Bicycle Retailer Survey 2014, Gluskin Townley Group
NBDA Programs Benefit All Bicycle Dealers!
Bicycle Retailer And Industry News
The industry’s leading trade magazine, Bicycle Retailer And Industry News,
is published by the NBDA and distributed for free to all qualifying bicycle
retailers. Revenues from advertising go towards funding new and effective
NBDA programs.
Supplier Scorecard
The growth of cycling in America
depends on a healthy network of
independent bicycle dealers. The
NBDA advances the interests of
every specialty bicycle retailer
This program answers the call to rate suppliers and distributors on how
well their products and their brands serve independent bicycle dealers.
Dealer grade companies online, and provide valuable feedback through
reports to other dealers and supplier brand owners.
Profitability Project–P2
Facilitated to improve the bottom line for participating specialty bike retailers. Groups of non-competing dealers meet to learn, compare, network,
examine and analyze specific data from their businesses. One of NBDA’s
best! Additional fees apply for participation.
America’s Best Bike Shops
Designed to identify and reward bicycle
stores in North America against the
highest performance standards in in
the industry. Applicants are judged and
awarded points based on performance,
and mystery shopped to to evaluate the
shopping and buying experience from a
customer’s perspective.
n
ENC E in
LLE
EXC ELL
ON ffor
ATI
nce
ASS OCI
LER S A
Exc elle
CL E DEA
YCL
rat ion al
oca cy
ICY
A BIC
AL
ff • Ope • Bic ycl e Adv
abl e Sta
wle dge
olv em ent
e • Kno
nit y Inv
er Ser vic nce • Com mu
Cus tom
elle
g Exc
Ma rke tin
ed
ized
Re ogn
Rec
ION
he NAT
by the
RE
E HATE
E
NAM
, YOUR ST
YOUR
YOUR CITY
Sponsored
by:
Dealer e-Group
Created to help keep specialty bicycle retailers connected, this closed
online email group allows member dealers to chat online, discussing business strategies and share information with other participating dealer members. Over 300 active members!
...even more member benefits and programs can be found by visiting nbda.com.
through education, research and
advocacy. The NBDA can help
your business grow. Join today!
Competition is a Challenge
Advantages for NBDA Membership
Some of the greatest challenges facing all bicycle dealers are listed below.
NBDA members benefit from programs that address these challenges head-on!
Nearly 30% of all bicycle dealers are active members in the NBDA, and they are
more active and progressive in the bike industry. Here are a few numbers and
reasons why:
Internet
Mass Merchants
Fair and equitable dealer agreements
Lack of qualified employees
Showrooming
Discounted pricing
Product quality
Mail Order
Lack of safe places to ride
IncreaseD insurance costs
supply
shrinkage and more...
$ $
Members
$185
Members
NON-Members
98%
85%
NON-Members
$169
Gross revenue dollars per square foot
Have a web site for marketing the business
Members NON-MEMBERS
Own multi-store operations .......................................................................... 14% .......................................... 10%
Annual gross revenue generated by new bicycle sales................................ 41% .......................................... 39%
Complete bike sales are from hybrid/cross bikes .......................................... 25% .......................................... 20%
Family cycling focused ........................................................................................ 89% .......................................... 82%
Offer custom bike fit services............................................................................ 90% .......................................... 77%
Average store size ........................................................................................ 6170 sq ft ..................................4732 sq ft
Advocacy is important to the business........................................................ 90% .......................................... 79%
Source: NBDA Specialty Bicycle Retailer Survey 2014, Gluskin Townley Group
Do You Know The Benefits Of The NBDA?
>
>
>
>
>
>
Increased Industry Communication
Access To Market Research
Retail Business Education
Supporting Advocacy
Discounts on Business Services
Professional Retail Promotion
To join, visit nbda.com to complete
your online application today.
Contact Us
Tel>949-722-6909 Email>info@nbda.com www.nbda.com
National Bicycle Dealers Association
3176 Pullman St. #117
Costa Mesa, CA 92626
m
o
c
nb
.
a
d