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Influencer Marketing and Social Media
Social media is a great platform for brands to display their products. Simply by having a social media presence,
you allow your products to be visible to a large number of people. However, it isn’t enough. Having a profile on
social media is just a start. You need to actively post on your profile in order to get noticed by the millions of
people that use and post on social media platforms every day. Even if you post continuously for weeks, there is
still no guarantee that your post will be viewed by the targeted person that may show interest in your products.
So, what other options do you have in this regard? Let’s find out.
Influencer Marketing
Influencer marketing is a word coined specifically for social media. It involves using social media influencers
for the purpose of marketing your products. A social media influencer is a person who holds a certain degree of
influence over people on social media. In other words, an influencer is basically a celebrity of social media.
These influencers usually have a lot of followers on their social media profiles and can garner a large number of
views and shares for each post. There your product receiving endorsement or even being mentioned by a social
media influencer is a sure-fire way to make a considerable impact on your brand awareness.
Find the Right Influencers
While influencer marketing can be very beneficial to your brand, you need to ensure that you are working with
the right influencers for your business. This is important because if your choice of influencer is not appropriate
for your business, you won’t get the desired results. You also have to keep in mind that social media influencers
aren’t your employees. They won’t follow your brand values and will create content that suits their style. If the
influencer’s style clashes with your brand values then it won’t have a positive effect on your business. So, it is
important that you collaborate with influencers whose content is relevant to your niche, have a good follower
base and have the same core values as your business. For example if you were marketing the release of your
new line of clothes, a good social media influencer to reach out to would be somebody like Chiara Ferrangi, a
famous fashion blogger and designer on Instagram.
Anchor Digital is a trusted name in the SEO field in Australia. Feel free to contact us if you need help in finding
the right social media influencer for your brand.