Adult Swim The Adult Swim logo is a trademark of The Cartoon Network, Inc. A Time Warner Company. All Rights Reserved. 1 Adult Swim ADuLt SwIm Adult Swim is a late-night entertainment destination for young adults 18-34 featuring a variety of original, innovative and irreverent animation and live-action series, ranging from smart, edgy comedy to intense action-adventure. Adult Swim produces successful original series such as Robot Chicken, Childrens Hospital, NTSD:SD:SUV, Aqua Unit Patrol Squad 1, Eagleheart, Delocated, Squidbillies, Metalocalypse and Black Dynamite. Additionally, Adult Swim features off-network acquisitions, including Family Guy, King of the Hill and American Dad, plus highoctane animé series, including Bleach, Durarara!! and Fullmetal Alchemist: Brotherhood. Airing overnight from 9 p.m. to 6 a.m. seven nights a week (ET, PT), Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in nearly 100 million U.S. homes. network ProgrAm FormAt Local Avails: 2 minutes per hour times: 2 - 60 seconds breaks per hour Insertion Hours: 9pm - 6am network InFormAtIon Subscribers: 99,072,000 million U.S. homes Source: Nielsen Universe Estimates, November 2011 Service type: Basic, Wireless, VOD Satellite Feed: Dual Launch Date: September 2001 ownership: Turner Broadcasting System, Inc. beneFItS to ADvertISerS 1. Adult Swim ranks #1 among all ad-supported cable for Total Day delivery of A18-34, M18-49 and A18-49. 2. Adult Swim is also #3 in A25-54, HH and P2+ delivery Total Day. 3. Adult Swim has posted double-digit gains in Total Day deliveries of HH (10%), A25-54 (15%), M18-49 (13%), and P2+ (12%) 4. Adult Swim’s Saturday premieres posted mostly double-digit delivery growth vs. the same time period last year among all key demos, including Bleach, Fullmetal Alchemist; Brotherhood and Durarara!!* Sources: Turner Research from Nielsen Media Research. Based on Final Live+7 data (12/28/09-09/26/10). 12/27.10 - 09/11/11 and Live+SD data 09/12/11 *Turner Research from Nielsen Media Research. Based on Final Live+7Sat 9p-1a, 06/26/10 - 09/26/10 and 06/27/11 - 09/25/11. 2 Adult Swim ADuLt SwIm reSeArCH vIewer tArgeteD Persons: 18+, 12-17, 18-34, 18-49, 25-49, 25-54, 35+ men: 18-24, 18-34 vIewer ProFILe Adult Swim P2+: Median Age: Median HHI: % with 4+ years College: % Households with Children: % A Counties 21 $43K 17% 63% 35% ethnicity breakdown: % White % Black % Other: % Hispanic Origin 63% 27% 10% 11% Source: Research based on Nielsen Marketbreaks. Final Live+7 data Q409-Q310 (09/27/10 - 09/25/11). All percentages based on P2+ vIewer LIFeStYLe watched Adult Swim Past 7 Days electronics HHLD Currently Has Video Game System MP3 Player Smartphone (Blackberry, iPhone) HD Radio DVD/Blue-Ray Disc Player Fast-Food restaurants Taco Bell Burger King Ate QSR 6+ times/per month KFC Wendy’s Domestic Places visited Past Year Los Angeles San Francisco New York City Index 175 160 150 142 116 Activities Past Year Bowling Jogging/Running Swimming Fishing 180 160 155 150 137 168 140 112 Index 171 159 143 131 retail Stores Shopping Past 3 months Bridal Shop Music/Video Store Toy Store Sporting Goods Store Pet Supply Store 148 133 121 118 113 ways used Internet Past 30 Days Fantasy Sports Job/Employment Search Auction Site Movie Listings 223 218 188 176 Source: Adult Swim Research based on Scarborough USA+ 2011 Release 1. Base: All Adults 18+ DAYPArt vIewIng Day Mon-Sun Mon-Sun time 9p-6a 6a-6a P18-24 22% 22% P18-34 40% 40% Source: Turner Research from Nielsen Media Research 09/28/2010-09/25/2010. Live+7 data. Comp% Based on P2+ 3 P18-49 56% 56% Adult Swim ADuLt SwIm ProgrAmmIng ProgrAmmIng genreS: Animation, Comedy, Action Entertainment vIewer tArgeteD ProgrAmmIng Persons 12+: Aqua Unit Patrol Squad 1, Black Dynamite, Children’s Hospital, China, IL, Delocated, Eagleheart, Family Guy, Robot Chicken, Metalocalypse, Superjail, Venture Brothers, NTSF:SD: SUV, King of the Hill, Squidbillies, Bleach, Durarara!! new ProgrAmS For 2012/PoPuLAr eStAbLISHeD ProgrAmS Comedy Aqua Unit Patrol Squad 1 – Formerly known as Aqua Teen Hunger Force, Aqua Unit Patrol Squad 1 stars three human-sized, mystery-solving food detectives: Master Shake, Meatwad and Frylock, along with their associate, Carl. Together, they try to thwart villains whom all seem to have some sort of connection to the evil Dr. Weird. That is, when they're not trespassing in their neighbor Carl's pool. Black Dynamite – Starring Michael Jai White, Black Dynamite is a badass kung fu superhero with no sense of humor and a fist full of fury. Based on the feature film of the same name. Childrens Hospital – Created by Rob Corddry and featuring an all-star cast, Childrens Hospital explores the emotional struggles and sexual politics of a group of doctors charged with healthy libidos. Their dedication to their personal lives is relentless, interrupted only by the occasional need to treat sick children. China, IL – A reverse Animal House set on the nation’s worst college campus, where the teachers are out of control and the students just want to learn. Delocated – Delocated is the story of a family in the witness protection program who have been given their own reality show. Moved to New York City from the small town the government placed them in, they wear ski masks at all times to protect their identities, trying to live their anonymous lives on camera while attempting to avoid being murdered by the Russian mob. Eagleheart – Chris Elliott stars in this Walker, Texas Ranger parody as an over-the-top crime fighter whose misguided heroism is often the cause of even more trouble. Family Guy – Meet the Griffins: Peter (dad), Lois (mom), Chris (son), Meg (daughter), Stewie (maniacal toddler bent on world domination) and Brian (talking dog who prefers his martinis extra dry). Did we mention that they are just your average suburban family? Didn’t think so. Robot Chicken – Using stop-motion animation to bring pop-culture parodies to life in a modern take on the variety/sketch show format. In Robot Chicken, no pop-culture target is safe. Metalocalypse – Dethklok is a Norwegian heavy metal band. No matter what they do, be it playing sold-out festival gigs or going to the grocery store, Dethklok leaves a path of destruction and murder behind. Superjail – Created by Christy Karacas, Stephen Warbrick and Ben Gruber, Superjail is the most violent prison complex in the universe. The staff and inmates cower under the watchful eye of the mysterious Warden, who presides over them like a sadistic Willy Wonka. The psychedelic landscape of Superjail features dangerous criminals, fantastic creatures, bizarre contraptions and frequent riots. Venture Brothers – The Venture Brothers are two all-American teens who spend most of their time hopping from one adventure to the next. Beset on all sides, the Venture Brothers do all they can just to make it out alive. NTSF:SD:SUV – Created by Paul Scheer, NTSF:SD:SUV is a live action comedy about a clandestine unit of Homeland Security located in San Diego. They do whatever it takes to stop terrorism before it terrorizes YOU. This highly trained team has one job – saving your ass so you can drive your Prius and see your movies in 3-D without worrying about living in a country run by Al Qaeda. King of the Hill - A half-hour animated comedy that follows the day-to-day activities of Hank Hill, his family and their neighbors in a suburban Texas town. Squidbillies - This returning series, from Aqua Teen Hunger Force co-creator Dave Willis and The Brak Show co-creator Jim Fortier, features a family of cephalopods stranded in the North Georgia mountains as they raise hell and anger local officials. Action/Anime Bleach – Ichigo Kurosaki is an average 15-year-old who never asked for the ability to see ghosts. He was born with the gift. When his family is attacked by a Hollow, a malevolent lost soul, Ichigo becomes a Soul Reaper, dedicating his life to protecting the innocent and helping the tortured spirits find peace. Durarara!! - “Durarara!!” the animated TV series is based on the hit novel “Durarara!!” by Ryohgo Narita. This series has shocked readers and the light-novel industry with its unique characters and out-of-this-world-story. A high school student who longs for an un-ordinary life, the strongest man in Ikebukuro, an information broker, an underground doctor, a stalker, a “headless” rider, and many others both cause and get caught up in trouble. 4 LeADIng nAtIonAL ADvertISerS Please contact Adult Swim directly for information. network ContACtS Affiliate marketing: Turner Network Sales, Inc. 101 Marietta Street NW 22nd Floor Atlanta, GA 30303 Affiliate Ad Sales representatives Manager, Brand Revenue/Account Mgmt. Josh Baron josh.baron@turner.com P:(404) 827-2231 national Ad Sales: Adult Swim 1065 William Street 2nd Floor Atlanta, GA 30309 Affiliate Ad Sales Support: Director, Marketing Strategy Laura Rouse laura.rouse@turner.com P:(404) 828-0716 Director, Brand Revenue/Account Mgmt. Doug George doug.george@turner.com P:(404) 827-4350 new York Sales: P:(212) 275-6635 Manager, Marketing Strategy Christina Schoellen christina.schoellen@turner.com P:(404) 827-0795 Director, Brand Revenue/Account Mgmt. Torrae Lawrence torrae.lawrence@turner.com P:(404) 827-0210 Manager, Brand Revenue/Account Mgmt. Chris Seaver chris.seaver@turner.com P:(404) 827-1473 Director, Affiliate Ad Sales Kim Copeland kim.copeland@turner.com P:(404) 827-2525 Director, Marketing Activation Kathy Govier-Hirsch kathy.govier-hirsch@turner.com P:(404) 827-3943 Manager, Marketing Activation Thuy Burchette thuy.burchette@turner.com P:(404) 827-5571 Manager, Marketing Activation Corrie Howard corrie.howard@turner.com P:(404) 827-4057 Manager, Brand Revenue/Account Mgmt. Jamelia Smith jamelia.smith@turner.com P:(404) 827-3440 Director, Brand Revenue/Account Mgmt. Mindy Snider mindy.snider@turner.com P:(404) 827-0569 Manager, Brand Revenue/Account Mgmt. Kevin Wood kevin.wood@turner.com P:(404) 827-2477 Manager, Marketing Activation Michelle Lavender michelle.lavender@turner.com P:(404) 827-5335 Manager, Marketing Activation Donna Stiles donna.stiles@turner.com P:(404) 827-3409 webSIte InFormAtIon Consumer website: Affiliate website: www.adultswim.com www.turnerresources.com 5 Atlanta Sales: P:(404) 575-6441 Chicago Sales: P:(312) 729-5971 Los Angeles Sales: P:(310) 788-6826 Adult Swim ADuLt SwIm