1. business and industrial
2. advertising and marketing
3. public relations

Liquid Learning Presents the
Women in Media and
Communications
Leadership
Forum 2014
Inspiring, empowering and building capacity for women to
succeed as leaders in the dynamic media and communications
environment
Liquid Learning is delighted to present the Women in Media and
Communications Leadership Forum Asia 2014 – the premier
professional development and networking platform for female
leaders in the media and communications professions to exchange
ideas and share practical insights for achieving leadership
excellence.
FEATURED SPEAKERS
Liz Kamaruddin Senior General Manager, Group Strategic
Communications
PETRONAS
Jika M Dalupan APR Vice President, Corporate Affairs and
Communications
Pepsi-Cola Products Philippines, Inc.
Yoko Shimizu Broadcast Journalist
Noor Yang Azwar bte Kamarudin Director, Public Affairs
and Communications
Pfizer Malaysia/ Brunei
Michelle Wood Director, Communications
Macquarie Graduate School of Management, Australia
Jacey Lee Managing Director
Ogilvy Public Relations Kuala Lumpur
Marla Alvarez Manager, Strategy, Communications and
Corporate Responsibility
Thomson Reuters Manila, Philippines
Ruhizani Alias Head, Mass Communication
Faculty of Social Sciences and Liberal Arts, UCSI
University
Associate Professor Dr Kiranjit Kaur Lecturer, Faculty of
Communication and Media Studies
Universiti Teknologi MARA (UiTM)
Jamuna Karmehen Director and Corporate Trainer
Knowledge Adventure Sdn Bhd
Indira Nair Managing Partner and Communications Coach
Influence 360 Sdn Bhd
Sairana Mohd Saad Communications Strategist/Writer
18 & 19 November 2014
JW Marriott Hotel, Kuala Lumpur
Plus Two Separately Bookable
Half-Day Workshops
20 November 2014
EXPLORE
Inspirational stories of transformational
leadership and advice for emerging
leaders
Strategies for optimal leadership
effectiveness in a diverse and fast-paced
media environment
Mastering critical business and
leadership skills to enhance your Media
and Communications career
Becoming a well-rounded leader and
building your professional identity
HRDF/SBL CLAIMABLE for
MALAYSIAN COMPANIES
EARLY BIRD & GROUP
DISCOUNTS AVAILABLE
See booking form for details
Phone: +60 3 2164 9920
Fax: +60 3 2164 9921
www.liquidlearning.asia
info@liquidlearning.asia
Refining leadership skills to be
Day One 18 November 2014
8.30 - 9.00
Registration and Morning Coffee
8.55 - 9.00
Official Welcome and Opening Remarks from
the Chair
Confidence, influence and an integrated
approach to communications – Factors for
success in 2014
• Taking an integrated approach to communications:
Developing a holistic skill-set for success
• Developing authentic confidence in order to back
yourself in your career and a variety of workplace
situations
• Effectively influencing key stakeholders and senior
organisational leaders
9.15 - 10.00 OPENING KEYNOTE
Transitioning into a successful female leader in
media and communications
Marla Alvarez Manager, Strategy, Communications
and Corporate Responsibility
Thomson Reuters Manila, Philippines
• Being open-minded to opportunities and not viewing
your career in strict linear terms
• Successfully transitioning throughout your career
• Lessons learnt, rewards gained and advice for current
and emerging female Media and Communication
leaders
Marla has over 24 years of experience in corporate
communications and public relations. Prior to her current
position, she was with Intel Corporation as the Operations
Manager for Asia handling employee communications
and later joined San Miguel Corporation, handling internal
communications and media relations. She is currently
responsible for communications strategy, support and
counsel to site leaders, external public relations and social
media strategy, employer branding, as well as corporate
responsibility initiatives for the company’s Philippines
operations.
Associate Professor Dr Kiranjit Kaur Lecturer,
Faculty of Communication and Media Studies
Universiti Teknologi MARA (UiTM)
Dr Kiranjit Kaur has about 30 years of experience in the
area of communications and media. Specialising in public
relations, she has served on various corporate and social
committees for research, training, module development,
examination and conference organising. She has written
and presented papers on gender and media, public
relations, media and civic society issues and media ethics,
at both national and international levels. She is a Fellow and
Accredited PR member of the Institute of Public Relations
Malaysia.
12.15 - 12.30 Questions and Discussion
12.30 - 1.45 Networking Lunch
1.45 - 2.30
Licence to lead – Empowering female
leadership in media and communications
10.00 - 10.15 Questions and Discussion
• Leading in an ever–changing era of media and
communications
• Challenges and solutions in adapting to change and
staying ahead of the game
• Fostering strong networks and leveraging team
dynamics to excel in the media and communications
industry
10.15 - 10.30 Morning Tea Break
10.30 - 11.15 CASE STUDY
Resilience – Transforming adversity into
opportunity
• Managing significant career events – Success,
adversity and risk taking
• Operating with change, looking for opportunity and
the attributes of long–term resilient leaders
• Navigating the corporate world – Stepping up,
managing and building egos, managing redundancy
and accepting when it’s time to move on
Jacey Lee Managing Director
Ogilvy Public Relations Kuala Lumpur
Jacey provides strategic counsel to some of the world’s
largest multinationals in Malaysia including Shell, Philips
and Coca-Cola. Over the years, she has advised leading
companies in the consumer marketing, corporate
and financial services, oil and gas, automotive, and
telecommunications sectors. She has extensive experience
in effectively managing issues and crises, media strategy
and stakeholders. Prior to joining Ogilvy PR, Jacey was the
Head of Marketing and Sales in a Malaysian public-listed
company and was in charge of issues management and
green marketing.
Yoko Shimizu Broadcast Journalist
Yoko Shimizu is an international news journalist with 13
years of experience in the industry. Most recently, she was
Senior Asia Planning Producer with Al Jazeera English
in Doha. Prior to that, she was Supervising Producer
of Channel Seven Australia’s flagship public affairs
program. Yoko is currently studying Chinese at National
Taiwan University. She will soon begin a new role as Asia
Assignment Editor at Bloomberg TV in Hong Kong.
11.15 - 11.30 Questions and Discussion
11.30 - 12.15 INTERNATIONAL CASE STUDY
PLUS WORKSHOPS!
TWO Separately Bookable, Half-Day
Workshops on 20 November 2014
EXPERT COMMENTARY
2.30 - 2.45
Questions and Discussion
2.45 - 3.30
INTERNATIONAL CASE STUDY
The new connectedness – The enduring power
of human relationships
VALUE PLUS DISCOUNT
Receive $300 off registration if you
register and pay by 19 September 2014
Buildi
ecome a highly successful female leader
• Demonstrating the authentic values-based
communication skills required for effective
engagement
• Achieving change by empowering and encouraging
diverse voices
• Managing stakeholders needs and expectations in a
diverse media environment
• Empowering a positive workplace culture that
encourages interaction
Michelle Wood Director, Communications
Macquarie Graduate School of Management,
Australia
Michelle has 15 years of experience in media and
communications. She has worked with public and private
organisations in various leadership capacities including
with Austrade, Sydney Water, the Australian Mission to
the UN and Australian Institute of Company Directors
before joining MGSM. Michelle has worked on high-profile
campaigns such as, most recently, AICD’s campaign
for gender diversity on boards. Michelle is also currently
completing a Masters of Research (Business) on strategies
to achieve global gender equity in MBA’s.
3.30 - 3.45
Questions and Discussion
3.45 - 4.00
Afternoon Tea
4.00 - 4.45
INTERACTIVE PANEL DISCUSSION
Efficient women – Juggling both personal and
professional goals
• Streamlining your workload and prioritising your time,
commitments and goals for increased satisfaction
• Key practices of highly-effective women
• Tactics for building a successful support network
Liz Kamaruddin Senior General Manager, Group
Strategic Communications
PETRONAS
Marla Alvarez Manager, Strategy, Communications
and Corporate Responsibility
Thomson Reuters Manila, Philippines
Associate Professor Dr Kiranjit Kaur Lecturer,
Faculty of Communication and Media Studies
Universiti Teknologi MARA (UiTM)
Michelle Wood Director, Communications
Macquarie Graduate School of Management,
Australia
4.45 - 5.00
Questions and Discussion
5.00
Concluding Remarks from the Chair
Day Two
19 November 2014
8.30 - 9.00
Registration and Morning Coffee
9.00 - 9.15
Official Welcome and Opening Remarks from
the Chair
9.15 - 10.00 OPENING KEYNOTE
Embracing the zeitgeist of the media and
communications landscape
• Becoming a holistic leader; stakeholder and social
media engagement, print and digital integration,
crisis, financial and change management
• Navigating the changing news media landscape to
reach audiences and promote thought leadership
• Advice for current and emerging female leaders
Ruhizani Alias Head, Mass Communication
Faculty of Social Sciences and Liberal Arts, UCSI
University
With over 17 years of experience in public relations,
Ruhizani is an expert in the field of communications
which includes PR, corporate communications,
psychology and gender and media. She was previously
the Head of Communications and the Curriculum
Development Panel in Infrastructure at University Kuala
Lumpur, an instructional designer for University Tun Abdul
Razak and was also a part of the team who developed
the syllabus for communication courses.
10.00 - 10.15 Questions and Discussion
10.15 - 10.30 Morning Tea Break
10.30 - 11.15 CASE STUDY
Creating harmonious communications
excellence with business and leadership
savvy
• Lessons learnt from a successful international
career in Media and Communications
• Perfecting your Communications expertise while
developing your business and leadership proficiency
• Advancing in your career – Key strategies for those
looking to take the next step
Jika M Dalupan APR Vice President, Corporate
Affairs and Communications
Pepsi-Cola Products Philippines, Inc.
Jika has at least 20 years of experience in Internal
and External Communications, Media Relations, PR,
Brand and Crisis Communications and CSR. She
began her career in Unilever Philippines where she was
given various recognitions, including an “Outstanding
Coach of the Year” Award. Prior to joining Pepsi, she
was the Communications Director of Pfizer Inc. and
the Communications Country Lead for the Philippines.
Jika is an officer of the local chapter of the International
Association of Business Communicators (IABC) and the
Public Relations Society of the Philippines (PRSP).
SUPER SAVER DISCOUNT
EARLY BIRD DISCOUNT
Receive $200 off registration if you
register and pay by 10 October 2014
Receive $100 off registration if you
register and pay by 31 October 2014
ing confidence and strategic communication skills as a polished communicator
10.15 – 11.30Questions and Discussion
• How do women find their invisible guides?
• Female mentors breaking down barriers toward
misconceptions of women being leaders
• Creating a groundswell of female mentors to ensure that
we all benefit from inclusion
11.30 – 12.15CASE STUDY
Staying ahead of the game – The importance
of innovation and creativity
• Developing an innovative and entrepreneurial mind-set
• Remaining competitive – Staying atop new trends
and market changes and optimising them to your
advantage
• Effective career transitioning – Challenges and lessons
learnt
Jamuna Karmehen Director and Corporate Trainer
Knowledge Adventure Sdn Bhd
Jamuna is a dynamic and results-oriented corporate trainer
and consultant with 12 years of experience in different
aspects of HR and marketing. Well known for her creative
P.O.W.E.R Pack Presentation modules, she drives passion
in strategic communication and presentation skills and
her greatest accomplishment was winning the Top Trainer
Award for 2 years. She is a certified Yellow Belt Trainer for
Continuous Improvement as well as Certified Trainer of the
Charted Institute of Personnel & Development (CIPD), UK.
Noor Yang Azwar bte Kamarudin Director, Public
Affairs and Communications
Pfizer Malaysia / Brunei
Azwar is responsible for Pfizer’s public affairs and policy,
product communication, media relations and their signature
CSR projects. Under Health and Value portfolio, she also
oversees the company’s market access and government
business. Prior to this, Azwar was attached with the Prime
Minister Department’s Legal Affairs and Policy Division. She
also spent 4 years in the Ministry of International Trade and
Industry as Assistant Director. She is an active member of
PhAMA, MICCI and AMCHAM in healthcare and intellectual
property policy.
3.30 - 3.45
Questions and Discussion
3.45 - 4.00
Afternoon Tea
4.00 - 4.45
INTERACTIVE ROUNDTABLE SESSION
Future directions for female leaders in Media and
Communications
• How can organisations and managers continue to
remove barriers preventing women from seeking and/or
acquiring senior leadership positions?
• What does it take for women to reach senior leadership
positions – What has worked previously in assisting
women to advance?
• How can women themselves ensure they are able to
advance to senior leadership and assist in opening the
door for future female leaders?
12.15 - 12.30 Questions and Discussion
12.30 - 1.45 Networking Lunch
1.45 – 2.30
EXPERT COMMENTARY
Globalisation of the media and
communications profession – Tips for building
a successful career
• Addressing challenges in staying relevant and
ensuring successful transformation in your career
• Building professional credibility as a confident woman
leader in media and communications
• Sharpening your creativity and writing skills as key
skill-sets in the communications profession
Sairana Mohd Saad Comunications Strategist/
Writer
With 20 years of experience, Sairana offers Strategic
Communications and Brand Building expertise across
various industries. Her passion in writing combined with
solid media relations skills give her that extra edge amongst
her peers. She has worked with esteemed organisations
such as Alcatel, Starwood Hotels & Resorts Worldwide,
UEM Land Berhad, QIB, Bursa Malaysia, SME Corp and
the country’s Treasury, Ministry of Finance. Sairana was also
part of the team that formulated the Prime Minister Najib’s
Budget Speech.
4.45 - 5.00
Questions and Discussion
5.00
Concluding Remarks from the Chair
WHO WILL ATTEND
Emerging and current female leaders across media sectors,
communications and PR professionals across a broad range of
industry sectors as well as leaders from PR and communications
consulting firms, including:
•
Journalism / news / print /
•
Public Relations
television
•
Corporate social responsibility
•
Media / Digital Media
•
Marketing communications
•
Corporate Communications
•
Advertising
2.30 - 2.45
Questions and Discussion
2.45 - 3.30
EXPERT COMMENTARY
•
Government relations
•
Broadcasting and Production
Role models – The key to generating influential
leaders
•
Stakeholder and community
•
PR and communications
relations
•
Phone: +60 3 2164 9920
Fax: +60 3 2164 9921
www.liquidlearning.asia
Communications
consulting
Workshops 20 November 2014
9.00 - 12.30 WORKSHOP A
An advanced leadership toolkit for female executives in the media and communications industry
Constructing a successful, influential and long-term career in the media and communications sector is a significant challenge in a world of constant
change and competition. In this practical workshop, Jamuna will empower you with effective and practical tips to equip current and emerging
leaders in imperative areas to become a successful and influential female leader in the modern day media and communications landscape,
exploring:
•
Maintaining the competitive edge by driving leadership excellence
•
Getting on the path to self-understanding and regulation for effective leadership influence
•
Cultivating emotionally intelligent talent and teams for positive growth within the organisation
•
Ensuring ethical decision-making in the media and communications sector
•
Mastering conflict resolution and delicate negotiations in the face of resistance
Expert Facilitator: Jamuna Karmehen Director and Corporate Trainer
Knowledge Adventure Sdn Bhd
Jamuna is a dynamic and results-oriented corporate trainer and consultant with 12 years of experience in different aspects of HR and marketing.
Well known for her creative P.O.W.E.R Pack Presentation modules, she drives passion in strategic communication and presentation skills and her
greatest accomplishment was winning the Top Trainer Award for 2 years. She is a certified Yellow Belt Trainer for Continuous Improvement as well
as Certified Trainer of the Charted Institute of Personnel & Development (CIPD), UK.
1.30 - 5.00
WORKSHOP B
Crisis communications: Contain the haemorrhage! The essentials of crisis preparedness and communications in
today’s fast-paced world
In today’s highly fragmented, real-time and borderless media environment - communications and PR professionals require deep skill-sets in order
to effectively deal with an escalating crisis online. In this practical and engaging workshop session, Indira will provide a range of effective and
innovative tools to enhance your capabilities in managing crisis in the media space, exploring:
•
Understanding how an uncontained issue can quickly develop into a full-blown crisis
•
Being aware of the impact of reputational risk during a crisis
•
Preparing a robust crisis plan that is aligned to your organisation’s business plan
•
Ensuring control essentials and response mechanisms are in place prior to ‘chaos’ taking charge
•
Disseminating consistent and effective messages to ensure minimal negative impact
•
Maintaining on-going dialogue and relationships with stakeholders – online and offline – through real-time responses and updates
•
Identifying social media approaches to contain the risk and enhance the company’s reputation
Expert Facilitator: Indira Nair Managing Partner and Communications Coach
Influence 360 Sdn Bhd
Indira is a seasoned communications practitioner with over 32 years of corporate and consultancy experience. Prior to setting up Influence360,
she was the Director of Communications for the Economic Transformation Programme, PEMANDU, in the Prime Minister’s Office. She was also
instrumental in leading the overall communications at Malaysia Airlines. Prior to that Indira was the Chief Talent Officer, Asia Pacific for Ogilvy
PR Worldwide. In her current role, she focuses on strategising and planning communication campaigns with particular emphasis on employee
engagement.
ABOUT THE FORUM
The Media and Communications sector via journalism, public relations, advertising and corporate / government communications holds
considerable power and influence in shaping our society, culture, views and decisions. As such it is imperative there is diversity at the senior
level of all media and communications organisations and departments to ensure the messages that are communicated are representative and
reflective of our diverse population. While many have made significant headway in this, there is still a diverse array of challenges to be navigated
before gender diversity is seen across the board in media and communications.
The Women in Media and Communications Leadership Forum 2014 will explore the unique challenges that women in media and
communications face and provide proven and practical strategies to overcome them for enhanced career and leadership success. Inspirational
women from a variety of media and communications organisations and sectors will share their stories of success and provide critical advice for
current and emerging female leaders for increased professional proficiency and potential.
!
To request an electronic version for
easy circulation, email
marketing@liquidlearning.asia
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Booking Form
Women in Media and Communications
Leadership Forum 2014
18 & 19 November 2014
JW Marriott Hotel, Kuala Lumpur
183 Jalan Bukit Bintang
Kuala Lumpur, 55100 Malaysia
+60 3-2715 9000
VALUE PLUS DISCOUNT
SUPER SAVER DISCOUNT
EARLY BIRD DISCOUNT
Receive USD 300 off registration if you
register and pay by 19 September 2014
Receive USD 200 off registration if you
register and pay by 10 October 2014
Receive USD 100 off registration if you
register and pay by 31 October 2014
Liquid Learning Presents the
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Conf+ 2 Half Day Workshops (3 days)
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