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OFFICIAL
JOB SPECIFICATION
Job Title/ Position Code
Communications Officer/ APD.GZ.Communications.A2(L).1.2
Section
Communications
Post
British Consulate-General
Guangzhou
Line Manager Position
Head of Communications
Jobholder Grade
A2(L)
Jobholder Start Date
As soon as possible
Duration of
Employment
Fixed-term
Duration if FixedTerm/Short-Term
1 year, with possibility of
subsequent renewal subject
to performance
MAIN PURPOSE OF JOB
The job holder will be responsible for coordinating all on-line campaigns and activity for the UK’s operations in
Guangdong, Hunan, Jiangxi, Fujian, Guangxi, and Hainan province.
This opportunity comes at a particularly exciting time as we look to build on the success created following a series
of high profile events associated with the UK. These have included: the GREAT campaign, the GREAT Festival, and
the UK culture year of 2015. In the upcoming year, there are more exciting opportunities ahead of us. The UK also
has a huge variety of engaging selling points, including a plethora of world famous designers, innovators, and
scientists, captivating history and heritage, vibrant contemporary cultural scene with particular strengths in music,
and literature—all of which can be used to raise the profile of the UK in China, contributing directly and indirectly
to the British Government’s prosperity agenda.
The successful candidate will need to demonstrate that they have the skills to engage our online target audience.
S/he will need to have a proven track record in digital media. Good team working and interpersonal and
communication skills are also essential. Designing, implementing, and promoting innovative video content is also
essential for this role.
Offline campaigning will also feature prominently throughout this exciting role and give the job holder the
opportunity to develop in areas including, but not limited to, marketing and communications. In addition,
occasionally the job holder will support the Head of Section in coordinating activities falling within the values
agenda, and be an active team member in implementing the essential elements of high level visits from the UK to
China.
Approximate
ROLES AND RESPONSIBILITIES (What will the jobholder be expected to achieve?)
% of time
Managing the Consulate’s online branding, communications and activities by using existing digital
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media platforms; reviewing new technologies; and exploring new developments in the digital
landscape, as well as incorporating creative ideas to leverage the Consulate’s online presence to
meet agreed objectives.
Evaluating the impact of activities delivered against initial objectives.
Providing data analysis and evaluation of activities carried out (statistical and qualitative)
As an “in-house journalist”, in addition to specific digital communications remit, there will be
various opportunities to collaborate with all sections of the Consulate.
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Public Diplomacy initiatives feature prominently in work of the communications team, and the job
holder will be expected to help facilitate both online and offline activities.
Assist in the planning of high-level events and developing communications strategies and
responsibility for internal digital communications. Online news researching skills would be
advantageous.
ASIA PACIFIC
OFFICIAL
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OFFICIAL
JOB SPECIFICATION
ROLES AND RESPONSIBILITIES (What will the jobholder be expected to achieve?)
Managing the Consulate’s internal communications and information sharing channels, supporting
staff on issues around digital content transfer and creation.
Approximate
% of time
10
Conduct daily media monitoring for stories on the UK or on key consulate priorities. Collect media
reports for Consulate events/visits.
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Collaborate with members of Communications team of the Consulate in exploring new
developments in the digital landscape, as well as incorporating creative ideas to leverage the
Consulate’s online presence to meet agreed objectives.
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RESOURCES MANAGED (Staff and Expenditure)
No direct management
KEY COMPETENCES REQUIRED FOR THE JOB (Maximum of 6 competences)
Refer to the local website for more information on these specific competences.
Competence 1:
Delivering at Pace
Competence 4:
Managing a Quality Service
Competence 2:
Collaborating & Partnering
Competence 5:
Choose an item.
Competence 3:
Leading & Communicating
Competence 6:
Choose an item.
KEY SKILLS, EXPERIENCE, QUALIFICATIONS REQUIRED
LANGUAGE / COMMUNICATIONS
ENGLISH
Spoken
English
Written
OTHER LANGUAGES
Fluent
Spoken
Fluent
Written
Fluent
Mandarin
Fluent
Other
Language Requirements
OTHER SKILLS, EXPERIENCE & QUALIFICATIONS
Essential on Arrival
 Bachelor’s degree. Proven knowledge of the internet, intranet, social media,
online campaigning, and digital media.
 Strong IT skills.
 Familiarity and interest in international and domestic media reports.
 Ability to translate between English and Chinese and back again.
 Awareness or experience of the UK, particularly public diplomacy objectives.
 Experience of online communications environment in China.
Desirable

Experience in media relations and event planning.
VISA, PASSPORT AND SECURITY CLEARANCE RESTRICTIONS (As necessary to perform the role)
Holds a local working visa.
Visa/Passport Requirement
Security Clearance
ASIA PACIFIC
Specify other Visa /
Passport requirements
Open to Chinese nationals, British nationals, and
spouses/ partners of diplomats (all nationalities) who
are ‘W’ (diplomatic) visa holders.
Official
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JOB SPECIFICATION
WORKING PATTERNS
Employment Type
Full-time Employment
If Part-time: FTE or
Required Hours per Week
Other details of working
patterns, and/or options
for flexibility.
GENERAL CONDITIONS OF THE JOB
We are an equal opportunities employer, dedicated to inclusivity, a diverse workforce, and valuing difference.
We offer a competitive package, which includes basic salary, good leave entitlement, and insurance plan etc. The
gross starting salary for this position before all deductions is RMB 9,850/ month for Chinese Nationals and an
abated monthly salary of RMB 15,757/ month for British Nationals and spouses/ partners of diplomats with W
(diplomatic) visa. We also offer excellent development opportunities and a 22-day annual leave entitlement in pro
rata. Conditioned working hours is 35 hours/ week from Monday to Friday and flexible working can be arranged
upon personal needs. For more details on our Total Rewards Package, please visit our website
http://www.gov.uk/government/world/china.
Staff recruited locally by the British Consulate-General Guangzhou is subject to Terms and Conditions of Service
according to local Chinese employment law.
To apply, please accomplish the Job Application Form which can be downloaded from this link:
https://www.gov.uk/government/world/organisations/british-consulate-generalguangzhou/about/recruitment#current-vacancies and send it to Guangzhou.Recruitment@fco.gov.uk. Deadline
for submitting applications is at 17.00 (China Standard Time) on 15 January 2015.
Only short-listed applicants will be contacted regarding the next phase of the selection process. To those
applicants not short-listed, we extend our appreciation for considering the British Government as a potential
employer.
ASIA PACIFIC
OFFICIAL
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