1. food and drink
2. beverages
3. alcoholic beverages
4. cocktails and beer

January 2015
Volume XV * Number I
. . . How Going to the Beach Should Always Be!
Aida & Larry Pulver
The Brown Family enjoy Thanksgiving at Serenata
Serenata’s Upcoming Highlights:
Polar Plunge/ New Year’s Breakfast-Thursday, January 1
Prix Fixe Dinner - Wednesday, January 7
Dog Day Afternoon - Sunday, January 11
Culinary Demo - Thursday, January 15
“The Buddy Holly Story”- Saturday, January 17
(Club Food & Beverages Services limited after 2 p.m. on January 17)
Wine Dinner - Thursday, January 22
Lindsay Huckstep, Karen Martin, Caroline Rehm,
Melissa Syperek, Julie Shimp, Tamara Schwarz
and Coco Scrone at the Holiday Reception
How Going to the Beach Should Alwas Be!
Notes from the GM . . .
Management Team
Jane Z. Norton
General Manager
jnorton@serenataclub.com
Bryan Anderson
Aquatic Facilities Manager
banderson@serenataclub.com
Eric Butcher
Executive Chef
ebutcher@serenataclub.com
Cordel Crowley
Director of Sales & Marketing
ccrowley@serenataclub.com
Carole Hutnan
Executive / HR Administrator
chutnan@serenataclub.com
Jennifer Jones
Membership Director
jschroederjones@serenataclub.com
John Kolbe
Facilities & Property Manager
jkolbe@serenataclub.com
Kate Krenn
Member Relations & Events
kkrenn@serenataclub.com
Kelli Lojacono
Facilities & Aquatics Director
klojacono@serenataclub.com
Katie Randall
Fitness Director
krandall@serenataclub.com
Tiffany Root
Activities Director
troot@serenataclub.com
Don Shepherd
Food & Beverage Director
dshepherd@serenataclub.com
Carrie Whitehill
Accounting Manager
cwhitehill@serenataclub.com
2
“Patience and perseverancehave a magical effect
before which difficulties disappear and obstacles vanish.”
John Quincy
Adams
Here we go – into a brand new year, and I am once again selecting to choose
“One Word” for inspiration and focus instead of creating a list of resolutions that
become a challenge to sustain. I began with progress to concentrate on continual
improvement, and linked together to develop and strengthen our Serenata
mission and club culture. And with the progress we have completed together,
I am going into 2015 with an emphasis on perseverance
. I want to continue
targeting my energies towards building our membership and improving the
member experience – all while embracing any challenges as we move ahead.
As I looked at perseverance
, I was concerned it could be interpreted as a
negative direction with thoughts of difficulty, drudgery and problems. But it is
really the tenacity, loyalty, hope and forward movement that I envisioned with
my “One Word” for this year. We have a beautiful club with an extensive array of
facilities, services and amenities for all ages to enjoy, a loyal group of club
members, and a staff dedicated to exceeding member expectations. And each
day we must be ready to improve, try new things and implement change.
Okay, there it is . . . a word that incites fear and uprising, and I said it – change.
To stay on a progressive path of improvement, change is a necessary component.
We systematically assess what we do and how we do it, and work to develop a
balanced new direction that maintains the value of your club membership. One
club update is the food & beverage service gratuity. In January, your club dining
services will include a 20% gratuity, and our banquet events will be 22%. This
amount has never increased in the almost fourteen years of operation, and we
felt this matches the current day standards. By law, all the funds collected as
gratuity are distributed to our hourly server staff, and this is an acknowledgement
of the quality service they provide.
We recognize there will be challenges, and plan to address them without being
discouraged or giving up. With perseverance
, we will accept the struggles,
learn from the setbacks and keep moving towards our goals. At the same time,
we have so much to be excited about and grateful for as we embark on a new year,
so we know our perseverancewill guide us towards continued health and prosperity as a club. In wishing everyone a very Happy New Year, I also encourage
Serenata Beach Club Mission
Vision:
and
A full service, private beach club experience that blends casual
comforts with a refined beach lifestyle . . . how going to the beach
should always be!
www.serenataclub.com
904 . 823 . 3368
Seeing You at Serenata . . .
Membership Nes
Welcome to Serenata!
Our Newest Members. . .
Karen Grippo & John Chen
Jonathan Hughes
Benjamin & Desiree Boyer
Winnie & Robert Wagner
The Bunch Family
Aurora (6) & Esme (3)
Kenneth & Dianne Johnson
Linda Kobetitsch
Daniel & Bethany Hilbert
Grayson (4) & Sloane (1)
Linda Kobetitsch with
Michael & Teresa Radzinski
Mary Ann & Carl Deus
The Jones Family
Scott & Mary Hall
Pat & John Thomson
Kevin & Beverly Daniel
Nancy & jim Meginniss
with Sean, Aimee and
grandchildren, Maiti
and Liadan
Donna Mays with Gale & Ron Ladwig
Maxine Levy with sister,
Bridget & mom, Hazel
Albert & Becky Lee
Donald & Carol Cariati
www.serenataclub.com
Tony Kippes & Kevin Fraher
904 . 823 . 3368
3
Serenata’s Club Events . . .
ireside
Book Club
Please RSVP with Kate at ext.
217 or kkrenn@serenataclub.com
to attend. Men & women are
welcome!
Upcoming Dates & Books:
Culinary
Demo
Thursday, January 15
11:30 a.m.
Learn how to make a delicious Italian meal!
January 4 at 3:30 p.m.
Featuring:
“Orphan Train”
Fresh Mozzarella Demo
Caprese Salad
Osso Bucco
Homemade Cannolis
by Christina Blake Klein
February 1 at 2 p.m.
“Edge of Eternity”
by Ken Follet
March 1 at 3:30 p.m.
“The Light Between
the Oceans”
$20++
Advanced Reservations Recommended.
Call Ext. 221 or
reservations@serenataclub.com
48 hr. Cancellation
by M.L. Stedman
Please Note: Club Food & Beverage Services will Close
at 2 p.m. on Saturday, January 17th for a private event.
Limited Menu To-Go orders may be placed from 6-9 p.m.
Wednesdas
Group Valet is our
online registration for
the Wednesday play.
The Fitness Center and Pools will remain on the normal Saturday schedule.
To register on Group Valet, contact
Kate - Ext. 217 or the Club Concierge Ext. 238.
“THE BUDDY HOLLY STORY”
at the Alhambra Dinner Theatre
SATURDAY, JANUARY 17
1st Wednesday
Mah Jong
DEPARTING THE CLUB AT 4:30 P.M.
January 7 at 1p.m.
Please call The Dining Room Hostess
at ext. 221 to reserve a table for lunch.
2nd Wednesday
Ladies Canasta
January 14 at 11 a.m.
3rd Wednesday
Join us for an evening at the Alhambra Dinner Theater as we
enjoy the jukebox musical celebrating the story and songs of Buddy
Holly’s rise to fame. We’ve arranged bus
transportation and only have a limited
number of show tickets - so don’t
wait to sign up or you’ll
miss the fun!
$90 PER PERSON
Ladies Bridge
January 21 at 10:30 a.m.
4th Wednesday
Pairs Canasta
January 28 at 5 p.m.
4
www.serenataclub.com
(INCLUDES DINNER, SHOW & TRANSPORTATION)
Advanced Reservations Required.
Call Kate at ext. 217
or e-mail kkrenn@
serenataclub.com
48 hr. Cancellation.
904 . 823 . 3368
. . . Join in the Fun!
DOG DAY AFTERNOON
Super Bowl
Party
Sunday, February 1
Sunday, January 11
11:30 a.m. - 5 p.m.
Bring your favorite Serenata
canines to the Club’s Banquet Deck
for lunch and pet treats!
5 p.m. - End of Game
Cheer for your favorite team on our Big Screen TVs!
Traditional Tailgate Party - We’ll Be Grilling on the Banquet Deck!
Tailgate Menu:
* We ask that all dogs
remain on leashes, and
their owners monitor
behavior and pick up
after their pets!
Burger & Hotdog Bar * Smoked Grilled Wings
Beer Brats & Chili with Toppings * Chip ‘n’ Dip Bar
Salads * Happy Hour Drinks & Beer Specials All Night!
50 + +
Join Us!
Tuesday
Evenings!
$19.
Tailgate Menu Served 6 - 9:30 p.m.
Reservations Recommended - 48 hr. Cancellation
Contact Ext. 221 or reservations@serenataclub.com
Serenata’s Casual Menu will be available until 5 p.m.
ic
s
u
M
Live
Saturday,
January 10:
Matt Harvey
Friday,
January 23:
Lou Parisi
Happy Hour * 5 - 8 p.m.
Happy Hour * 5 - 8 p.m.
*Happy Hour Priced drinks from 4-7 p.m.
Prix Fixe is a multi-course meal at a set price - Select One from each course
House
Salad
Churrasco
Skirt Steak
(with Grilled Asparagus
& Crispy Yucca)
Suspiro
Limeno
Kevin with Trivia Nation runs
the weekly game with play available
in the Club Banquet Rooms and Bar
/ Dining areas!
COME EARLy FOR DiNNER -
TRIVIA PLAY
begins at 6:15 p.m.
We continue to play with the team
size Trivia Guidelines, and Trivia
Sand Dollars as prizes.
$9.50 + + Dinner Specials
Paella
Chocolate
Torte
Soup of
the Moment
Arroz con Pollo
Passion Fruit
Crème Brûlée
Tuesday, January 6
First
Second
Selections
Selections
Caesar
Salad
Course
(with Peppers, Peas & Rice)
(with Rice, Peas
& Plantains)
Course
Third
Course
Pot Roast
Tuesday, January 13
Fish & Chips
Tuesday, January 20
Chicken Cacciatore
Selections
Wednesday, January 7
Prix Fixe Dinner $24
Served 5:30 - 8 p.m.
Tuesday, January 27
Pork Lo Mein
++
Served 5 - 8 p.m. with Advanced Reservations at Ext. 221 or
reservations@serenataclub.com. Casual Menu served until 4 p.m.
www.serenataclub.com
904 . 823 . 3368
5
Staying it at Serenata . . .
itnes Center
Group-X Top Performers
8-Week Fitness Challenge!
Open 7 Das/ Week
Sunday
6 a.m. - 5 p.m.
Saturday & Monday
6 a.m. - 6 p.m.
Tuesday - Friday
5 a.m. - 8 p.m.
PERSONAL TRAINING
Allow Our Certified Personal
Trainers to Enhance and
Customize your Health, Fitness
and Wellness Programs!
Katie
Randall
823 . 3368
Ext. 216
krandall
@serenata
club.com
Mark
Morris
904 . 826 . 6858
ftmark@
aol.com
At the end of the 8-Week Fitness Challenge, the
“Top-3 Performers” will be awarded 6 months of
Group Fitness classes! There is no registration / sign-up,
and the more classes you attend, the more opportunities
you will have to be chosen as a “Top Performer!”
Thinking of the
Beach Yet?
S EASON C HAIR & U MBRELLA R ESERVATIONS
904 . 501.6002
kim@
bodysmart
inc.com
www.bodysmartinc.com
Don’t Forget to
“Like” us on Facebook!
www.facebook.com/
SerenataBeachClub
See Katie for
additional details!
Intro to Spin
with Jeannie
Saturdays in January
12:30-1 p.m.
Learn the set-up of your bike, RPE,
and basic movements, with a
15-minute ride to music.
We are offering the Season Reservation
(Memorial Day - Labor Day) option again for beach
chairs and umbrellas at Serenata!
infant Swimming
Resource
We still offer Daily and On-Site Reservations,
but if you’d like a Season Reservation to
guarantee your equipment without reservations,
place your request before March 1 with Kelli at
ext. 236, or call for pricing and details.
Classes will be offered at
Serenata in March
with Certified ISR
Instructor, Susan
Malota.
As an added amenity, we offer a limited number
of Annual Locker Rentals. Call Kelli at ext. 236
for reservations or further information!
Contact Kelli
at ext. 236 or
klojacono@
serenataclub.com.
A NNUAL L OCKER R ENTALS
Kim
Miller
6
•
Throughout January and February, all Group - X Instructors will be picking one
“Top Performer” from each class! Selections will be based on the following:
* New Student in Class (Try a new class!)
* Attentive/Following Directions
* Energetic & Positive Attitude
* On Time & Correct Sign–ins
* No Talking
* Practicing Good Form
Serenata
Spa Services
Reservations Required for Spa Services.
Contact the Club Concierge at ext. 238.
48-hour Cancellation Policy in Effect.
Massage Establishment License: MM29516
www.serenataclub.com
Manicures * Pedicure
Waxing * Facials
Aesthetician - Tiffany Root
Swedish / Neuromuscular
Massage Therapy
Kim Porter (MA36619)
Johna Beaman (MA68709)
Samantha DiTusa (MA75012)
904 . 823 . 3368
PRSRT STD
U.S. Postage
Paid
Program
Headquarters
32720
3175 South Ponte Vedra Blvd.
Ponte Vedra Beach
Florida, 32082
904 . 823 . 3368
www.serenataclub.com
Having Trouble Reaching
Us On Phone Extensions?
Try Direct Line Service!
Club Concierge:
904 . 823 . 9781
Club Dining Hostess:
904 . 342 . 4970
Holiday Hours at Serenata . . .
NEW YEAR’S DAY - Thursday, January 1 . . . Club Hours: 8 a.m. - 4 p.m. * Breakfast: 10 a.m. -2 p.m.
Club Hours of Operation
Aquatics - Pools & Jacuzzi
Tuesday - Saturday. . . . . . . Sunrise to Sunset
Sunday. . . . . . . . . . . . . . . . . Sunrise to 5 p.m.
Club Administration - Member Services
Accounting - Monday - Friday . . . . . . . . 9 a.m. - 5 p.m.
Concierge - Monday - Sunday . . . . . . . . 9 a.m. - 5 p.m.
Membership - Tuesday - Saturday . . . . . 9 a.m. - 5 p.m.
Dining Services - Food & Beverage
Club Dining / Oceanside Deck & Bar
Tuesday & Wednesday . . . . 11:30 a.m. - 8 p.m.
Thursday - Saturday . . . . . . . 11:30 a.m. - 9 p.m.
Sunday . . . . . . . . . . . . . . . . . 11:30 a.m. - 5 p.m.
(Beverage Service begins 30 minutes prior to the hours listed above, except
by St. Johns County Ordinance, no liquor sales before 1 p.m. on Sunday.)
Breakfast - Sundays . . . . . . . . 9:30 - 11 a.m.
Sea Turtle Café - Closed for the Season
Member Happy Hour
Tuesday - Saturday . . . 4 - 7 p.m.
(All Beer, Wine & Cocktails are $2 Off
for Serenata Members.)
www.serenataclub.com
Fitness Center - Strength & Cardio Studio
Tuesday - Friday . . . . . . . . . . 5 a.m. - 8 p.m.
Saturday & Monday . . . . . . . 6 a.m. - 6 p.m.
Sunday . . . . . . . . . . . . . . . . . . 6 a.m. - 5 p.m.
Kids’ Cove - Children’s Activities & Care
Kids’ Happy Hour Drop-in Child Care (Ages 1-11)
Monday - Saturday. . . . . . . . . 9 a.m. - 1 p.m.
Sunday . . . . . . . . . . . . . . . . . 11 a.m. - 2 p.m.
Child Watch Drop-in Child Care (Ages 1-11)
Tuesday & Thursday . . . . . . . 5:30 - 8 p.m.
Friday Frenzy Dinner & Activities (Ages 3-11)
Friday . . . . . . . . . . . . . . . . . . .5:30 - 9 p.m.
Sizzlin’ Saturday Dinner & Activities (Ages 1-11)
Select Saturdays . . . . . . . . . 4:30 - 8 / 9 p.m.
(Advance Reservations Recommended for All Children’s
Activities to Ensure Availability & Appropriate Supervision.)
Serenata Beach Club
Dining Services & Pools /Jacuzzi
are Closed on Mondays.
904 . 823 . 3368