1. health and fitness

April 2015
Volume XV * Number IV
. . . How Going to the Beach Should Always Be!
Al & Karen Giombetti
Jeff Davidson and Victor Biazis
with Brenda & Pete Montaigne
Serenata’s Upcoming Highlights:
Easter Sunday Brunch Buffet – Sunday, April 5
Low Country Boil – Wednesday, April 15
Family Dive-In Movie – Saturday, April 18
Mom’s Day Out / Dog Day Afternoon – Sunday, April 19
Golf Outing / Amelia National – Wednesday, April 22
Health, Wellness & Fitness Expo – Sunday, April 26
Sunset Sunday Grill & Chill – Sunday, April 26
Mother’s Day Brunch – Sunday, May 10
The Holleran Family at the Spring Break Pool Party
How Going to the Beach Should Always Be!
Notes from the GM . . .
Management Team
Jane Z. Norton
General Manager
jnorton@serenataclub.com
Bryan Anderson
Aquatic Facilities Manager
banderson@serenataclub.com
Eric Butcher
Executive Chef
ebutcher@serenataclub.com
Cordel Crowley
Director of Sales & Marketing
ccrowley@serenataclub.com
Carole Hutnan
Executive / HR Administrator
chutnan@serenataclub.com
Jennifer Jones
Membership Director
jschroederjones@serenataclub.com
John Kolbe
Facilities & Property Manager
jkolbe@serenataclub.com
Kate Krenn
Member Relations & Events
kkrenn@serenataclub.com
Kelli Lojacono
Facilities & Aquatics Director
klojacono@serenataclub.com
Katie Randall
Fitness Director
krandall@serenataclub.com
Tiffany Root
Activities Director
troot@serenataclub.com
Don Shepherd
Food & Beverage Director
dshepherd@serenataclub.com
Carrie Whitehill
Accounting Manager
cwhitehill@serenataclub.com
2
“Perseverance is not giving up – It is persistence and
tenacity, the effort required to do something and keep
doing it till the end, even if it's hard.”
Creating a club experience that exceeds expectations is a goal that I, and the
entire service team at Serenata, have been working towards – and although
achievement of such a distinguished task can be challenging and elusive, we
keep at it. We are persistent in our development and delivery of programs,
services and activities for our members to enjoy; and tenacious in continually
setting high standards for our club staff, facilities and amenities. It may be a grand
vision – but it is one that I sincerely believe in, and continue with perseverance
to deliver to our membership.
So, what can we work on to exceed your expectations? We have continued
training sessions with our staff to reinforce the Serenata C.O.R.E. – principles
of Caring, Ownership, Respect and Excellence that are intended to guide our
daily actions for increased employee engagement and member satisfaction.
We review the Serenata facilities and operations on an ongoing basis to recognize
areas needing improvement or attention. And we ask our members to
communicate their positive experiences, as well as encounters that didn’t hit the
mark of their expectations. I appreciate and thank those who care enough about
their club to express thoughts and ideas in constructive and productive manners.
Our Culinary Team has been busy crafting new menus for the new season –
with a refreshed Sea Turtle Café Menu presented during Spring Break, and the
launch of our newest Casual Menu at the end of March. Executive Chef Eric and
Sous Chef Charlie have infused their passion and dedication into the current
selections, and hope you enjoy. We all share this perseverance to keep at the
efforts to exceed our members’ expectations with energy and focus because we
truly believe Serenata provides an exceptional beach club experience.
As we continue into the spring with optimism and anticipation of the beautiful
days at Serenata Beach ahead, we hope you’ll join us as we get more active in
our spectacular outdoor spaces. Easter Brunch is a wonderful family occasion to
enjoy the seaside buffet with visits by the Easter Bunny. We hope to ease the
pain of Tax Day on April 15 with our Low Country Boil – served at the table Family
Style. Moms are invited for a Day Out with an informative Fitness Seminar and
lunch; and our Health, Wellness & Fitness Expo will present a variety of positive
living options. And we’re starting a new Sunday tradition with our Sunset Sunday
Grill & Chill Cookout this month. We’ll close down the Casual Menu at 4 p.m. and
offer a basic buffet with selections fresh off the grill to complete your meal.
Be sure to also enjoy our Dive-In Movie, Golf Outing and Poolside Music in April.
With all this, I look forward to seeing you at the beach!
Serenata Beach Club Mission
and
Vision:
A full service, private beach club experience that blends casual
comforts with a refined beach lifestyle . . . how going to the beach
should always be!
www.serenataclub.com
904 . 823 . 3368
Seeing You at Serenata . . .
Membership News
Welcome to Serenata!
Our Newest Members. . .
Becky & Albert Lee, Bill & Regina Cline with Abby Anderson
Bob & Suzette Lappi
Keri Robinson & Brett Schirm
Haley Eggers (15), Joshua (9)
& Rainy Schirm (4)
Ryan & Kimmie Palusak
Presley (4) & Walker (2)
Wendy & Matthew Ryno
Nicholas (14), Andrew (12) & Olivia (8)
Linda & Paul Mack
Janet Gandara, Robert & Kathleen
Redling and Shirley Altimore
Jane Gray & Jean Goodwin
YOU Could be the
2015 Referral
Trip Winner!
Wayne & Sandy Caster
Anna & Don Reardon with Betsy Ducat
Refer a new Member to Serenata and you will
be entered into our drawing for an Alaskan
Cruise! In addition to entry into the annual
drawing, our referring Members, get a $250
Club Food & Beverage Credit. For details,
contact Jennifer Jones at 904 .823 .3461 or
jschroederjones@serenataclub.com.
Serenata
Policy
Spotlight
Abby & Gary Anderson
Mike Smith with
Modesto & Heidi Gomez
Poolside Lunch
Zlata Udbinac with
Ed & Suzanne Mickler
www.serenataclub.com
Some Gentle Reminders and
Updates on our Club Policies . . .
As mentioned last month, your 2015 Membership
Card includes a new Access Pass Sticker that identifies
you by your membership number and permits entry
to the beach, and family pool during operating hours.
To ensure the private club security intended for
your membership, please do not hold or prop open the
gates at these areas!
Don’t Forget to
“Like” us on Facebook!
www.facebook.com/ SerenataBeachClub
904 . 823 . 3368
3
Serenata’s Club Events . . .
Fireside
Book Club
RSVP with Kate at ext. 217
or kkrenn@serenataclub.com to
attend. Men & women are welcome!
Upcoming Dates & Books:
April 12 at 3:30 p.m.
NEW
E!
DAT
“Love Anthony”
by Lisa Genov
May 3 at 3:30 p.m.
“One Plus One”
by Jojo Moyes
June 7 at 3:30 p.m.
“Killing Lincoln”
by Bill O’Reilly
Thank you to our
March guest author,
Teri Secrest. Her
book “Eating Out of
Heaven’s Garden”
was interesting and
made us think about
how we eat. We always appreciate our authors when they can
participate in the Book Club!
To register on Group Valet,
contact Kate - Ext. 217 or the Club
Concierge - Ext. 238.
2nd Wednesday
Ladies Canasta
April 8 at 11 a.m.
April 15 at 10:30 a.m.
4th Wednesday
Pairs Canasta
April 22 at 5 p.m.
4
SUNDAY, APRIL 26 * 4 - 8 P.M.
ENJOY
WE’RE STARTING A NEW
SUNDAY TRADITION!
THE PERFECT SUNDAY SUNSET SETTING AT SERENATA
WITH A GREAT GRILLED MEAL PREPARED SEASIDE!
START WITH THE BASIC BUFFET . . .
Chef’s Selection of Seasonal Salads & Vegetables
$9.95 ++Adult * $4.95 ++Age 6-11 * $2.50 ++Age 3-5
ADD YOUR SELECTION OFF THE GRILL . . .
Marinated Chicken: $5 * Burger: $4 * Hot Dog: $3
Steak: $ Based on Selected Cut & Weight
Fresh Catch / Seafood Kabob: $ Market Pricing
Advanced Reservations Appreciated at Ext. 221
- Or - Just Walk Up from the Beach!
Serenata’s Casual Menu will be available until 4 p.m.
Poolside Music
Jim Solari * 1 - 4 p.m.
Group Valet is our
online registration for the
Wednesday play.
Ladies Bridge
GRILL & CHILL
Sunday, April 12
Wednesdays
3rd Wednesday
SUNSET SUNDAY
Sunday, April 26
Les B. Fine * 4:30-7:30 p.m.
Easter
Sunday
Buffet
See Flyer Enclosed
for Details!
Golf Outing -Amelia National
Wednesday, April 22 * $65 Per Player
(Price includes boxed lunch, range balls, carts and green fees.)
All Serenata Members are invited to play the beautiful
course at Amelia National! Shotgun start at 10 a.m.
Contact Kate to join the roster by April 18
at Ext. 217 or kkrenn@serenataclub.com.
(48-hour cancellation policy will apply.)
www.serenataclub.com
904 . 823 . 3368
. . . Join in the Fun!
DOG DA Y AFTERNOON
Sunday, April 19
11:30 a.m. - 5 p.m.
Bring your favorite Serenata
canines to the Club’s Banquet Deck
for lunch and pet treats!
Low Country Boil
. . . Served Family Style
Wednesday, April 15
5 - 8 p.m.
* We ask that all dogs
remain on leashes, and
their owners monitor
behavior and pick up
after their pets!
Salad Wedge . . . Crispy Bacon,
Join Us!
Green Onions & Crisp Iceberg
with Bleu Cheese Vinaigrette
Tuesday
Evenings!
The Boil . . . Sapelo Island Clams,
Louisiana Crayfish, Mayport Shrimp, Kielbasa,
Steamed Broccoli, Local Red Potatoes & Corn
Dessert . . . Key Lime Pie
Kevin with Trivia Nation runs
the weekly game with play available
in the Club Banquet Rooms and Bar
/ Dining areas!
$2er5person
p
++
COME EARLy FOR DINNER -
TRIVIA PLAY
Casual Menu will be available until 4 p.m.
Advanced reservations - Ext. 221. or reservations@serenataclub.com.
begins at 6:15 p.m.
We continue to play with the
Team Trivia Guidelines, and
Trivia Sand Dollars as prizes.
Mother’s Day Brunch
$9.50 + + Dinner Specials
Served 5:30 - 8 p.m.
Sunday, May 10 * 11 a.m. - 2:30 p.m.
Celebrate Mom with Serenata’s Elegant Seaside Buffet!
Menu:
Crab Cake Benedict * Tossed Salad
Waffle Station * Fruit, Vegetable & Charcuterie Displays
Seafood Paella * Roasted Steamship of Beef
Carved Smoked Ham * Chicken Picatta
Assorted Pastries & Desserts
Adults: $ 36.95 + +
Tuesday, April 7
Chicken Parmesan
Tuesday, April 14
Taco Night
Tuesday, April 21
Roasted Pork Loin
Tuesday, April 28
Fried Shrimp
Ages 6-11: $ 17.50 + + Ages 3-5: $ 7.95 + +
Advanced Reservations Required - Call Ext. 221 * 48-hour Cancellation
No a la Carte Breakfast on May 10 * Sea Turtle Cafe is Open 11 a.m.-6 p.m.
www.serenataclub.com
904 . 823 . 3368
5
Staying Fit at Serenata . . .
Fitness Center
Open 7 Days/ Week
Saturday - Monday
6 a.m. - 6 p.m.
Tuesday - Friday
5 a.m. - 8 p.m.
PERSONAL TRAINING
Allow Our Certified Personal
Trainers to Enhance and
Customize your Health, Fitness
and Wellness Programs!
Katie
Randall
904 . 342 . 4975
krandall
@serenata
club.com
Mark
Morris
Dawn
Koval
904 . 342 . 4975
kovaldawn@
gmail.com
JOIN US FOR A HEALTH,
WELLNESS & FITNESS
EXPO AT SERENATA!
DEMONSTRATIONS
EXHIBITS & INSTRUCTION
TRAINING & CLASSES
HEALTHY FOOD TRENDS
SCHEDULED EVENTS:
12 - 4 P.M.
FIRST PLACE SPORTS
CHAIR MASSAGES
WITH SAMANTHA DITUSA
ATHLETA TRUNK SHOW
HEALTHY FOOD ITEMS
1 P.M.
ZEN CARDIO WITH LAURA
1:30 & 2 P.M.
SMALL GROUP TRAINING
WITH DAWN
2 P.M.
NEW TAI CHI SERIES DEMO
3 - 4 P.M.
FUNCTIONAL SCREENINGS
Thinking of the Beach Yet?
N EW THIS SUMMER! - B EACH A TTENDANT G RATUITY
S EASON C HAIR & U MBRELLA R ESERVATIONS
We offer Season Reservations (Memorial Day - Labor Day)
for beach chairs and umbrellas! We will still offer Daily and
On-Site Rentals, but if you’d like to guarantee equipment for the
season without reservations, contact Kelli at ext. 236.
P OOL T
OWEL
R EMINDER
PLEASE sign out your Pool Towels each day with a registration
card, and return the towels to the Towel Bin - taking your card out
of the box. There’s a $25 Fee for towels not returned this way.
L OST L OCKER K
904 . 501.6002
kim@
bodysmart
inc.com
www.bodysmartinc.com
6
HEALTHY
EATING
FITNESS
CLASSES
STAYING
WELL
STRESS
REDUCTION
This summer, we will be collecting a Season Beach Attendant
Gratuity with your first reservation of Beach Chairs after Memorial
Day. The amount is $25, and will be pooled for our Attendant Staff
to be distributed at the end of the season. We hope this will provide
a simple solution for tipping your Beach Attendant Staff.
904 . 826 . 6858
ftmark@
aol.com
Kim
Miller
SUNDAY, APRIL 26 FROM 12 - 4 P.M.
EYS
Don’t wear your key into the ocean - Lost locker keys are $10!
ADULT BEACH FUN
BOCCE SATURDAYS
11 AM-12 NOON WITH WILL
www.serenataclub.com
904 . 823 . 3368
. . . And Family Fun Too!
KIDS’ HAPPENINGS
Moms’ Day Out
Kids’ Happy Hour
SUNDAY, APRIL 19 * 11:30 A.M.-2 P.M.
Drop-in Child Care for Ages 1-11
Join us for an afternoon featuring a Fitness Seminar on training intervals
with Fitness Director, Katie Randall & Personal Trainer, Dawn Koval.
Learn how to burn more calories, improve aerobic capacity, build speed &
endurance and keeping boredom with your workout at bay.
Monday through Saturday:
9 a.m. - 1 p.m.
Sunday:
11 a.m. - 2 p.m.
Child Watch
$25/Person
(Includes lunch,
glass of house wine
& seminar)
Contact Tiffany
at ext. 207 or
troot@serenataclub.com
Evening Drop-in Care
for Ages 1-11
Tuesday & Thursday:
5:30 - 8 p.m.
FAMILY
DIVE-INMOVIE
SATURDAY, APRIL 18
Dusk at the Family Pool!
Lila Huckstep
FRIDA Y FRENZ Y !
Fridays 5:30 - 9 p.m. * Ages 3-11
APRIL 3RD, 10TH, 17TH & 24TH
$3 / Hour - 1st Child
$1.50 / Hour - Siblings
Kids’ Programs Guidelines:
There is a one hour minimum for Kids’
Happy Hour & Child Watch, and a
two hour maximum time for ages 1 and 2.
Parents must remain on Club property.
Family Pool Fun during Spring Break at Serenata
Kaden Babbitt
KIDS’ HAPPY HOUR
& CHILD WATCH
Bring your
pool floats!
Advance Reservations are strongly
recommended to plan proper supervision
and ensure space, and 24-hour cancellation
is requested. Contact Tiffany at Ext. 207
or the direct line to Activities at 342-4977
for registration and additional information.
SIZZLIN’ SATURDA Y !
4:30 - 8 p.m. on Select Saturdays * Ages 1 - 11
Plus “Add-On” Available from 8 - 9 p,m, for
Added $4 - 1st Child & $2 - Additional Siblings
APRIL 11TH & 25TH
FRIDA Y FRENZ Y / SIZZLIN’ SATURDA Y C OST: $18 - 1st Child & $14.50 - Additional SiblinGs
Includes Activities with Kids’ Meal Dinner while Adults Enjoy the Club - Parents MUST remain on Club property. Please pack a swim suit (and
vest for age 5 & under) for swim time if conditions permit. Advance Registration is Required at least 30 minutes prior to each evening event.
Call Activities at Ext. 207 or 342-4977.
www.serenataclub.com
904 . 823 . 3368
7
PRSRT STD
U.S. Postage
Paid
Program
Headquarters
32720
3175 South Ponte Vedra Blvd.
Ponte Vedra Beach
Florida, 32082
904 . 823 . 3368
www.serenataclub.com
Having Trouble Reaching
Us On Phone Extensions?
Try Direct Line Service!
Club Concierge:
904 . 823 . 9781
Club Dining Hostess:
904 . 342 . 4970
Aquatics - Pools & Jacuzzi
Club Hours of Operation
Tuesday - Sunday. . . . . . . Sunrise to Sunset
Club Administration - Member Services
Accounting - Monday - Friday . . . . . . . 9 a.m. - 5 p.m.
Concierge - Monday - Sunday . . . . . . . 9 a.m. - 5 p.m.
Membership - Tuesday - Sunday . . . . . 9 a.m. - 5 p.m.
Dining Services - Food & Beverage
Club Dining / Oceanside Deck & Bar
Tuesday, Wednesday & Sunday . . . . . . 11:30 a.m. - 8 p.m.
Thursday - Saturday . . . . . . . . . . . . . . . .11:30 a.m. - 9 p.m.
(Beverage Service begins 30 minutes prior to the hours listed above, except
by St. Johns County Ordinance, no liquor sales before 1 p.m. on Sunday.)
Breakfast
Sundays . . . . . . . . . . . . . . . . . . . . . . . 9:30 - 11 a.m.
Sea Turtle Café
Saturday & Sunday . . . . 11 a.m. - 6 p.m.
Open Daily Memorial Day - Labor Day
Member Happy Hour
Tuesday - Saturday . . . 4 - 7 p.m.
www.serenataclub.com
Fitness Center - Strength & Cardio Studio
Tuesday - Friday . . . . . . . . . . 5 a.m. - 8 p.m.
Saturday - Monday . . . . . . . 6 a.m. - 6 p.m.
Kids’ Cove - Children’s Activities & Care
Kids’ Happy Hour Drop-in Child Care (Ages 1-11)
Monday - Saturday. . . . . . . . . 9 a.m. - 1 p.m.
Sunday . . . . . . . . . . . . . . . . . 11 a.m. - 2 p.m.
Child Watch Drop-in Child Care (Ages 1-11)
Tuesday & Thursday . . . . . . . 5:30 - 8 p.m.
Friday Frenzy Dinner & Activities (Ages 3-11)
Friday . . . . . . . . . . . . . . . . . . .5:30 - 9 p.m.
Sizzlin’ Saturday Dinner & Activities (Ages 1-11)
Select Saturdays . . . . . . . . . 4:30 - 8 / 9 p.m.
(Advance Reservations Recommended for All Children’s
Activities to Ensure Availability & Appropriate Supervision.)
Serenata Beach Club
Dining Services & Pools /Jacuzzi
are Closed on Mondays.
904 . 823 . 3368