2015 MEDIA PLANNER - Gardner Business Media

CHARTING NEW DIRECTIONS
IN THE MANUFACTURE
OF GEARS
2015 MEDIA PLANNER
PRINT
ONLINE
EMAIL
EVENTS
In Association with
MESSAGE FROM THE EDITOR
Designing and manufacturing gears requires a unique knowledge base and skillset. As it
is with all areas of specialization, it has its own language and lore. Still, gear production should
not, and cannot, exist within a vacuum. As an important piece in the global manufacturing puzzle,
gear manufacturers require the same constant stream of new ideas, processes and technologies
as any other successful businessperson. That, in fact, describes the impetus behind Gardner
Business Media’s decision to launch Gear Production as a supplement to Modern Machine Shop
magazine in 2013. An annual publication then, it will be produced quarterly beginning this year.
The reason for this development has to do with the response we’ve received, both from
supporters as well as the subjects of the articles we’ve produced so far. In short, we’ve taken the
Modern Machine Shop model of working directly with business owners, end users and operators
in order to explore successful experiences they’ve had and approaches they’ve developed
harnessing the power of a particular process, technology, service or piece of equipment.
By sharing these successes with our audience we’re both celebrating the achievement and
encouraging readers to take the same entrepreneurial approach to their own operations.
Every manufacturing company has its own configuration—its own DNA, if you will—that has been
MAGAZINE:
Print Edition:
10,000
Subscribers
6,500 MODERN MACHINE SHOP
3,500 AUTOMOTIVE DESIGN & PRODUCTION
shaped by events, decisions, resources, markets served, global economics and the technologies
that are available. This makes every gear manufacturer a singular case study in how it has gone
about setting, and reaching, its goals. By visiting these shops to learn about their achievements
firsthand, we are then able to share that lesson in the pages of Gear Production to the benefit
of the gear manufacturing industry at large. This is a responsibility that we take seriously, and
thoroughly enjoy meeting.
Please join us in this exploration of the industry’s best practices by reaching
out to me whenever you have an idea for an article that you’d care to
share. We are interested in your work, and—like your colleagues in the gear
manufacturing industry—we’re here to learn from your example.
Digital Edition:
2,150+
Average
issue vews
36,500+
Average
issue page views
ONLINE:
14,00+ Ad impressions
annually
EMAIL:
Russ Willcutt
Editor-in-Chief
rwillcutt@gardnerweb.com
80,000
Digital Editions emailed
to manufacturing professionals
gardnerweb.com
EVENTS:
IN EACH ISSUE:
• Editor’s Commentary
• Feature Articles
• Product Information
Gear Production has
featured case studies and
applications stories on:
3M Industrial Abrasives
Ford
Gear Expo
Gleason
Liebherr
Mitsubishi Heavy Industries
Romax Technology
Sandvik Coromant
Southern Gear & Machine
ZF Friedrichshafen AG
• Gear Expo
mmsonline.c om /ge a r
1
• Bonus distribution at major
industry events
2
Modern Machine Shop
Gear Production
Distribution (MMS):
mmsonline
6,500
.com
North America’s premier metalworking media brand.
Reaching more than 96,000 owners, executives and
engineers at facilities ranging from contract shops to
tier 1 suppliers to OEMs, Modern Machine Shop is the
best outlet to reach manufacturers who are interested
or engaged in buying products and services used in
gear manufacturing.
The Cos
Horizonttsaand Benefits of
l Machinin
g
Automotive Design & Production
Gear Production
Distribution (AD&P):
3,500
The only media brand to address product and
process development for OEM and supplier readers,
Automotive Design & Production delivers managers,
designers, manufacturing engineers and purchasing
agents involved in gear production.
TOTAL AUDIENCE
PRINT:
EMAIL:
ONLINE:
DIGITAL:
10,000 80,000 1,200+ 2,150+
quarterly
3
quarterly
monthly
impressions
quarterly
issue views
EVENTS:
Coverage and
distribution
4
Special Bundled Ad Package
All (4) Print Supplements:
$6,250 gross per ad
1 Full-page, 4-color ad in each
VALUE
INVESTMENT
$25,000
$25,000
$14,820
INCLUDED
$12,000
INCLUDED
Bonus Full Page Print Ad:
1 Full-page ad in October issue of MMS
$7,790 gross per ad
1 Full-page ad in October issue of AD&P
$7,030 gross per ad
(12) Months Online Ads:
2015 Gear Production­ — EDITORIAL CALENDAR
ISSUE
March
Ad Close:
1/27/2015
Materials Due:
2/3/2015
June
Ad Close:
4/28/2015
Materials Due:
5/5/2015
September
Ad Close:
7/28/2015
Materials Due:
8/4/2015
December
Ad Close:
10/27/2015
Materials Due:
11/3/2015
FEATURE COVERAGE
Traditional Gear
Manufacturing
Gear Milling
BONUS DISTRIBUTION
The MFG Meeting/IAMA — March 4-7, 2015 - Orlando, FL
12 Banner Ad Package – Includes one (1) hybrid or text plus your choice of
a flash or video ad that will rotate on MMS Gear Production Zone and AD&P
Gear Manufacturing Zones
Total Value: $51,820
Total Investment: $25,000
(Limited Availability: 12) Note: Must run in all (4) editions to qualify. Must contract before January 1, 2015
NPE ­— March 23-27, 2015 - Orlando, FL
A-La-Carte Ad Pricing
Traditional Gear
Manufacturing
Gear Milling
Gear Expo
Traditional Gear
Manufacturing
Gear Milling
Traditional Gear
Manufacturing
Full Page
Half Page Horizontal
Half Page Vertical
$6,250
$4,000
$4,000
MD&M East ­— June 9-11, 2015 - New York, NY
Amerimold — June 17-18, 2015 - Rosemont, IL
Specifications
WESTEC — Sept. 15-17, 2015 - Los Angeles, CA
AM Conference — Sept. 22-23, 2015 - Knoxville, TN
Quality Expo — Sept. 29-Oct. 1, 2015 - Chicago, IL
Gear Expo — October, 20-22, 2015 - Detroit, MI
Print Specifications:
Full Pg
Half Pg
Hor.
Web Specifications:
Half Pg
Vert.
PRI Performance Racing
December 11-12, 2015 - Indianapolis, IN
Gear Milling
Half Pg Hor.
5.625" W x 4.1875" H
143 mm x 106 mm
Your bundled ad package includes – One free full page print ad
in the October issues of Modern Machine Shop and Automotive Design & Production
FEATURE COVERAGE
BONUS DISTRIBUTION
Chassis / Materials / Digital Technology
Multitasking Machines / Titanium
Titanium — October 4-7, 2015 – Orlando, FL
EMO — October 5-10, 2015 – Milan, Italy
Gear Expo — October 20-22, 2015 – Detroit, MI
South-Tech — October 27-29, 2015 – Charlotte, NC
Free, Full Run Ad
Ad Close:
8/27/2015
Materials Due:
9/3/2015
5
Sample Branded Hybrid Ad
Half Pg Vert.
2.75" W x 8.5" H
70 mm x 216 mm
Full Pg
Bleed: 7.125" W x 9.875" H (181 mm x 251 mm)
Trim: 6.625" W x 9.375" H (168 mm x 238 mm)
Live: 5.875" W x 8.875" H
Brand Hybrid Ad:
300W x 100H pixels, 72dpi
Left: 150 x 100 pixels; text
or logo on white background;
10K; GIF/JPG (static)
Right: Brand logo/image
150 x 100 pixels; 10K;
GIF/JPG (static)
––– OR –––
Sample Live Text Hybrid Ad
Live Text Hybrid Ad:
Left: Live text entered by MMS
Advertising Mgr. 120 characters.
Right: Brand logo/image/tag
150 x 100 pixels; 10K;
GIF/JPG (static)
––– AND –––
Special Bundled Ad Package BONUS
October
Total Savings
$26,820
Gear Production
DIGITAL EDITION
The Gear Production
Digital Edition is
delivered via email to
80,000+ manufacturing
professionals.
Flash Ad:
300W x 250H pixels; 40K
Animated SWF/FLA; 15 sec. max;
25 frames/sec; 2 loops max.
Submit both .FLA and .SWF files.
––– OR –––
Video Ad:
AD: 300W x 250H pixels;
40K; PNG, JPG, GIF;
VIDEO: (16:9), .wmv, .avi, .mov,
mpeg4, 29.97 fames/sec
30 sec. - 4 minutes
6
CHARTING NEW DIRECTIONS IN THE MANUFACTURE OF GEARS
INDUSTRY EVENT:
GEAR EXPO is a biennial event and the world’s
only conference and expo designed exclusively
for the gear industry.
October 20-22, 2015
Detroit, MI
www.gearexpo.com
www.agma.org
For three days, gear buyers and manufacturers
network and build relationships that benefit their
respective companies. Attendees see firsthand the
latest technology on the market and discuss trends
in the industry with experts. Exhibitors have the
opportunity to meet face-to-face with attendees and
other exhibitors and will display more than 750,000
pounds of machinery on the show floor!
PRESENTED BY:
THE AMERICAN GEAR MANUFACTURERS
ASSOCIATION is a voluntary association of
companies, consultants, and academicians with
a direct interest in the design, manufacture, and
application of gears, couplings and related power
transmission components and equipment.
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