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Advertising Rates 2015
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Advertising Rates 2015
www.photon.info g media
Advertising Rates 2015
Contents
02
Contents & Essential information
07 Readers analysis / Image profile
03
Description of PHOTON International
08
04
PHOTON Magazine digital edition
05
06
12
Inserts
16
PHOTON Website advertising
Ad sizes and price list
13
Supplements
18
PHOTON Newsletter advertising
09
Discounts, surcharges and terms
14
Postcards
20
General terms and conditions
Deadlines and main features
10
Employment classified ads
15
Lithography
22
Contacts
Distribution report
11
PHOTON Company Directory
Essential information
Magazine size
210 × 297 mm
Type area
174 × 265 mm
Number of pages
Average of 100 full color pages, including
cover and back page, extra content in the
digital edition
Binding
Adhesive binding
Paper
Cover 170 g/m2, content 80 g/m2, dull
stroked from 100% recycled paper
Publication dates
The magazine is published monthly. For
exact publication dates, see page 5.
Ad requirements
Each advertiser must submit a PDF file
of its advertisement (for details, see
lithography, page 15). Upon request, we
will design your ad using the text you
provide and your company logo. You
will receive a copy to approve before
publication.
Circulation
PHOTON International is circulated
worldwide, with an emphasis on decision
makers in industry, government, utilities,
research institutes, financial institutions
and NGOs. For details, see page 6 & 7.
Number of copies
The print run of the English-language
edition is at least 20,000 copies per issue.
Another 8,000 copies of the English digital
PDF edition are downloaded every month.
Chinese-language translated edition upon
request.
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Advertising Rates 2015
PHOTON International – The Solar Power Magazine
PHOTON International is the world’s leading solar
power magazine. If photovoltaics is your business,
then PHOTON International is the perfect way to reach
your customers. Now in its second decade, and with a
print run of 20,000 copies per month in 2015, PHOTON
International continues to cover the world of photovoltaics like no other publication. Our in-depth, independently researched articles are written by our own
editorial staff. The magazines are distributed at major
solar trade fairs and conferences worldwide – a total of
over 700 events per year.
Target audience
PHOTON International is the ﬂagship publication
of the PHOTON Group, which has published monthly
PV magazines covering various markets since 1996.
While articles in the national editions are written primarily for end-consumers and installers, PHOTON International is the leading source of information for
decision makers in the global solar industry: from
managers at multinational solar companies to investors
and lenders; and from engineers and scientists involved
in R&D and the production of silicon, wafers, cells and
modules to utilities, project developers and operators of
large-scale solar power plants.
Each issue contains the most important news about:
•Markets: Highlighting the most significant developments and news in global solar markets, including
government incentives and utility-scale installations;
•Business: Surveying strategic moves and actions by
key international solar players and analyzing companies’ quarterly results; looking regularly into new production lines; and reporting on company strategies,
expansions, mergers and acquisitions;
•Finance & economics: Tracking module and inverter
prices, as well as solar stock performances, with our
own indexes and covering venture capital investment in
the sector and news related to international financial
markets;
•S cience & technology: Featuring the latest products and new technologies; providing the sector’s
most extensive global market surveys on production
equipment for wafer, cell and module manufacturing;
focusing on R&D related to manufacturing equipment,
materials and production processes; reporting on the
latest product tests (for example, inverters, modules
and connectors) by PHOTON Laboratory, which is the
only independent test lab owned and operated by a
publishing company in the solar sector;
•Service: Including the most comprehensive and regularly updated listing of international PV conferences
and trade fairs (updated daily on our website) and offering customers the chance to advertise job opportunities and to be listed in our comprehensive industry
registry, which is published in the print and electronic
editions of the magazine, as well as on our website.
One ad, multiple platforms
When you place an ad in PHOTON International, it will be
published in both the print edition and the digital
editions of the magazine. Find more information on
the next page. Your ad will also be published in the electronic editions of the magazine for tablets and PCs.
You receive all of this for the price of one ad in PHOTON
International.
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Advertising Rates 2015
PHOTON Magazine digital edition
Standard option: Your ad is available on all devices
NEW
OPT
IO
MU
LTIM NS:
EDI
A FO
YOU
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PHOTON readers are always on the move. They want the latest news on PV wherever they are – and fast.
Approximately 10 days before PHOTON has arrived in their mailbox, every subscriber has immediate access to our online edition. The online editions
feature extra content, such as additional testing reports from our laboratory, detailed tables related to our market surveys and translated articles from the
national magazines, to name just a few. The digital versions include your advertisement, of course, and as an extra service for our customers, we embed a hyperlink to your
company’s website at no additional cost – ensuring readers are just one click away from learning more about your products and services firsthand. You can provide us with a
specific hyperlink that, for example, is connected with the product or service you are highlighting in your advertisement.
Special options: Multimedia in your ads
Advertisers now have the option of increasing the exposure rate of their digital ad by implementing multimedia taps on top of the ads. Be it a 3D object, an audio file, a movie or
several interactive click-fields, the new multimedia function enables you to enhance the way readers interact with your ad and can meaningfully increase reader response rates. Our sales
team will be happy to assist you in bringing
your ad to life.
(Supported file types for multimedia: prc /
swf / flv / mov / 3gp / mp3 / mp4 and more.)
Free trial access
The digital versions of PHOTON
International are available at
www.photon.info g myPHOTON and
can be accessed on a trial basis by entering
the word »guest« under both username and
password on the login screen.
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Advertising Rates 2015
Deadlines and main features of PHOTON International – The Solar Power Magazine
Reservation by
Files by
Publication dates
Main features
January 2015
February 2015
March 2015
Dec. 05, 2014
Dec. 09, 2014
Dec. 22, 2014
yy Luminescence cameras and
systems
yy Mounting systems
Jan. 09, 2015
Jan. 13, 2015
Jan. 26, 2015
yy Solar modules
Feb. 06, 2015
Feb. 10, 2015
Feb. 23, 2015
yy SiNx deposition systems
yy Passivation equipment
yy 7th Mia Green (USA)
yy 18th Genera (Spain)
yy 8th PV EXPO (Japan)
yy Solar Middle East (UAE)
yy Ecobuild (UK)
yy 7th ENREG Energia
Regenerabila (Romania)
Mar. 06, 2015
Mar. 10, 2015
Mar. 23, 2015
yy Polysilicon deposition
equipment
yy Inverters
yy SNEC preview
yy Klimaenergy (Italy)
yy IFT Energy (Chile)
yy Energymed (Italy)
yy 8th SolarEx Istanbul (Turkey)
yy 4th Intersolar China 2015 &
yy 9th SNEC PV Power Expo (China)
yy 8th RoEnergy (Romania)
7th CIPV Expo
yy 12th Green Energy Expo Korea yy 53rd Australian PV Solar Energy
yy 16th Solarexpo (Italy)
Conference and Exhibition –
AUPVSEE (Australia)
July 2015
August 2015
September 2015
Jun. 12, 2015
Jun. 16, 2015
Jun. 29, 2015
yy Screen printers and
printing lines
yy Printing pastes
yy Plating
Jul. 10, 2015
Jul. 14, 2015
Jul. 27, 2015
yy Doping equipment (diffusion,
ion implantation)
yy Module encapsulation
materials (encapsulation,
backsheets)
Main distribution points yy 8th World Future Energy
Summit (UAE)
yy 19th Clean Tech (Israel)
yy 7th Intersolution (Belgium)
yy Solar Power Generation USA
Reservation by
Files by
Publication dates
Main features
April 2015
Main distribution points yy 8th PV Japan
yy 8th Intersolar North America
yy 4th Intersolar South America
(Brazil)
Aug. 07, 2015
Aug. 11, 2015
Aug. 24, 2015
yy Cell interconnection equipment (tabbers and stringers)
yy Ribbon
yy Laser systems for c-Si
technology
yy SPI & EU PVSEC preview
yy 9th Renewable Energy India
yy 30th EU PVSEC (Germany)
yy 7th EXPO Solar / PV Korea
yy 12th Solar Power International
yy 23rd The Green Expo (Mexico)
– SPI (USA)
yy 2nd GulfSol (UAE)
yy 17th Power Generation &
Renewable Energy (Indonesia)
yy 4th EnerSolar+ Brazil
May 2015
June 2015
Apr. 10, 2015
Apr. 14, 2015
Apr. 27, 2015
yy Sawing and grinding
equipment
yy Sawing wire
May 08, 2015
May 12, 2015
May 25, 2015
yy Crystal growth equipment
yy Crucibles
yy Solar simulators for modules
yy Intersolar Europe preview
yy 25th Intersolar Europe
(Germany)
yy Renewable Energy Asia
(Indonesia)
yy 42th IEEE Photovoltaic
Specialists Conference (USA)
yy 7th Indo Renergy (Indonesia)
yy PV America
October 2015
November 2015
December 2015
Sep. 11, 2015
Sep. 15, 2015
Sep. 28, 2015
yy Cell testers and cell sorters
yy Lay-up tools
Oct. 09, 2015
Oct. 13, 2015
Oct. 26, 2015
yy System monitoring
yy Conductive adhesives
Nov. 06, 2015
Nov. 10, 2015
Nov. 23, 2015
yy Wafer etching equipment
yy Storage systems
yy 5th Solar Power UK
yy 9th PV Taiwan
yy Genera Latin America (Chile)
yy 7th Intersolar India
yy 9th Energaia (France)
yy China International Photovol- yy 12th Solar Canada
yy 2nd Africa PVSEC (South
taic Exhibition – CPVE &
Africa)
15th China Photovoltaic
Conference – CPVC
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Advertising Rates 2015
Distribution report by channel / country
Circulation
PHOTON International is circulated worldwide and is focused on manufacturing in the Asia Pacific region, North America and Europe.
Apart from paid subscriptions, ordered free trial copies and marketing mailings, PHOTON International is distributed at major solar trade shows and conferences worldwide. On average,
PHOTON International is available at more than 700 events per year. Check out our complete schedule for distribution at worldwide events on our website: www.photon.info.
Distribution by channel
Distribution by region
Subscriptions (paid)
35%
Europe
31%
Asia
22%
Pacific
3%
Event distribution
43%
Australia
1%
Middle East
5%
Free trial copies and
marketing mailings
22%
Africa
4%
North America
26%
Latin America
8%
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Advertising Rates 2015
Readers analysis / Image profile
PHOTON International is the leading source of information for decision makers in the solar industry, in government and at utilities, research institutes, financial institutions
and NGOs. Our readers range from managers at multinational solar companies to investors and lenders; from engineers and scientists involved in R&D and the production of silicon,
wafers, cells and modules to employees at utilities, project developers and operators of large-scale solar power plants.
The results of our comprehensive readers’ questionnaire can be summarized as follows:
»The strengths of PHOTON International include the relevance of the topics
discussed, the quality of editorial coverage and the magazine’s clarity and
Sector of readers
credibility. Subscribers describe the magazine as having a very positive image.«
Project developer
26 %
Manufacturer
39 %
»More than two-thirds of PHOTON International subscribers have been subscribers
for over 2 years, while more than 90% say they read every issue closely.«
»The printed issues continue to have the highest readership: the majority of our
Installer
17 %
subscribers still prefer the printed magazines over the digital editions. Many
subscribers do say, however, that they use the digital editions for the quick
research option and as a way to preview the magazine before the printed edition
Service provider
9%
Wholesaler
9%
arrives.«
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Advertising Rates 2015
PHOTON International Magazine – Ad sizes and price list
2/3 page,
vertical
1/1 page,
vertical
1/2 page,
vertical
1/3 page,
vertical
1/4 page,
vertical
2/9 page,
vertical
1/6 page,
vertical
1/9 page,
vertical
Non-bleed
(Type Area)
174 × 265 mm
114 × 265 mm
85 × 265 mm
55 × 265 mm
85 × 130 mm
55 × 175 mm
55 × 130 mm
55 × 85 mm
€5,800
€3,800
€2,800
€1,900
€1,400
€1,250
€950
€650
Bleed
216 × 303 mm
136 × 303 mm
106 × 303 mm
76 × 303 mm
–
–
–
–
€5,800
€4,600
€3,400
€2,300
–
–
–
–
2/1 page,
horizontal
2/3 page,
horizontal
1/2 page,
horizontal
1/3 page,
horizontal
1/4 page,
horizontal
2/9 page,
horizontal
1/6 page,
horizontal
1/9 page,
horizontal
Non-bleed
(Type Area)
384 × 265 mm
174 × 175 mm
174 × 130 mm
174 × 85 mm
174 × 63 mm
114 × 85 mm
174 × 40 mm
114 × 40 mm
€11,000
€3,800
€2,800
€1,900
€1,400
€1,250
€950
€650
Bleed
426 × 303 mm
213 × 198 mm
213 × 152 mm
213 × 108 mm
–
–
–
–
€11,000
€4,600
€3,400
€2,300
–
–
–
–
Non-bleed advertisements �� The advertisement is integrated into the standard type area of 174 × 265 mm.
Bleed advertisements . ......... A 3 mm bleed space is included in all ad formats. In order to avoid cutting off important text or design, please adhere closely to the instructions on page 15.
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Advertising Rates 2015
Discounts and Surcharges – Special placement
Quantity discounts ............ 3 or more issues:
5% discount
6 or more issues: 12% discount
9 or more issues: 20% discount
12 or more issues: 30% discount
Combination discounts...... An additional 5% discount is available when placing simultaneous advertisements in the magazine and in the newsletter or on the website at the same time;
if placing ads on all three channels (magazine, newsletter and website), an addtional discount of even 12% is available.
Placement desires............. We take into consideration all technically feasible placement requests at no additional charge.
Placement instructions..... +10%. Placement instructions are limited to the formats in the editorial section starting with 1/3 page or bigger.
Special pages .................... Pages 4 and 5: +20%. Only full-page advertisements will be accepted for these special placements. First, second and third ad pages after the table of
contents: +15%.
Multimedia.......................... Including multimedia files on top of your ad in the digital PDF versions: +30%. (Supported file types: swf / u3d / flv / mov / 3gp / mp3 / mp4 and more.)
Cover pages......................... Inside front cover: +40%; inside back cover: +20%; outside back cover: +100%. Only full-page advertisements will be accepted for these special placements.
Designing services............ Standard rate is €60 per hour, with the total price depending on the complexity of the job.
Terms
Terms of payment .............. Due upon receipt of invoice.
Payment by bank transfer is preferred. However, you can also pay by credit card. Visa, MasterCard, American Express and JCB are all accepted.
Value Added Tax................. Advertising clients located in the European Union will receive an invoice without value-added tax (VAT) included if the customer’s ID number is provided in
advance. Our ID number is DE287824550.
Legal .................................... Place of performance and jurisdiction is Aachen, Germany. German law is applicable.
Terms & conditions............ Our business terms, detailed on page 20 and 21, apply to all advertising orders.
Order confirmations........... Order confirmations are considered binding contracts.
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Advertising Rates 2015
Employment classified ads
SPEC
IAL
50% OFFER
REGU OFF
LAR
PRIC AD
E
1/1 page, vertical
Non-bleed
(Type Area)
2/3 page, square
1/3 page, horizontal
2/9 page, horizontal
1/9 page, vertical
174 × 265 mm
174 × 175 mm
174 × 85 mm
114 × 85 mm
55 × 85 mm
€2,900
€1,900
€950
€625
€325
Sizes ......................................... Job advertisements are restricted to the five formats shown at the top of the page.
Placement ............................... Job advertisements appear only in the employment classified section of the magazine.
Layout....................................... Upon request, we will design the advertisement free of charge. Changes or additions to the text can be made only once, after review of the proof copy.
Any additional changes can be made for a fee of €60 per hour.
Cipher code............................. Available upon request for a charge of €30.
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Advertising Rates 2015
The PHOTON Company Directory
Benefit from the advantages of an entry in PHOTON’s company directory. With this cost-effective
advertising opportunity you will profit from continuous exposure of your company’s info around the
year and enjoy all the benefits of a subscription at the same time!
The basic entry includes your full address and main business activity. You can highlight your
company entry by including your company’s logo next to your entry. This new eye-catching option
will quickly ensure you readers’ attention.
Prices for »PHOTON International – The Solar Power Magazine«
The basic option includes an entry in our magazine and on our new website. The entry in one
product category costs €600 per year, €150 per year for every additional product category. The entry
is also available for half year periods.
The extended option includes the entry in our magazine along with your company logo, and an extended
entry on our website in the online directory, with
a 150 word description, additional pictures, your
company logo, links to your company’s social media
pages and more. This option costs €1,200 per year,
€150 for every additional product category.
Click here to download the order forms from our
website or contact us for more details.
g Order form: PHOTON Company Directory
This is what the PHOTON Company Directory
looks like in the print magazines:
This is what the PHOTON Company Directory looks like on the new website online directory:
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Advertising Rates 2015
Inserts
General
Inserts are the ideal advertising medium for products and services that require especially detailed explanations
or truly attention-grabbing photos and illustrations. Inserts are the perfect platform for creative and successful
brand communication because they give you complete control over the editorial and visual medium.
Costs�� Prices refer to the insertion of promotional flyers in selected, partial circulations
of PHOTON International.
Advertisers are responsible for the printing and delivery of the inserts.
€360 per 1,000 copies / up to 25 g
€720 per 1,000 copies / up to 50 g
€1,080 per 1,000 copies / up to 75 g
€1,440 per 1,000 copies / up to 100 g
Minimum size�� 105 × 148 mm
Maximum size�� 205 × 287 mm
Copies�� Must be 5,000 or greater
Distribution�� Paid subscriptions and back-issue orders, promotional mailings, distribution at PV conferences and trade shows worldwide, for details see page 6
Delivery�� In manageable packages up to 10 kg
Delivery address�� PHOTON Publishing GmbH, Juelicher Strasse 378, 52070 Aachen, Germany
Reservation deadlines for each issue are listed on page 5. Advertisers are responsible for delivery of inserts by the deadline.
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Advertising Rates 2015
Supplements
General
Supplements are integrated into the pages of the magazine. Advertisers can deliver them print-ready, or we can
produce them for you. Because they are included in the pages of the magazine, readers will have the supplements at
their fingertips whenever they open up their copies of PHOTON International. In addition, because of the way they are
incorporated into PHOTON International, readers opening copies of the magazine usually turn right to supplements.
Costs�� Prices refer to supplements included in selected, partial circulations of PHOTON
International.
The ordering party is responsible for the printing and delivery of the supplements.
4 pages = €380 per 1,000 copies
6 pages = €560 per 1,000 copies
8 pages = €740 per 1,000 copies
Max. weight�� 135 g/m2
Formats�� A4 with three borders and a trim size of 3 mm
4 pages with middle fold
6 pages with wrap fold, in which the outer fold can have a maximum distance of 200 mm from the binding
8 pages with middle fold, not combined together
Copies�� The minimum number of copies integrated is 5,000
Distribution�� Paid subscriptions and back-issue orders, promotional mailings, distribution at PV conferences and trade shows worldwide, for details see page 6
Delivery�� In manageable packages up to 10 kg
Delivery address�� PHOTON Publishing GmbH, Juelicher Strasse 378, 52070 Aachen, Germany
Reservation deadlines for each issue are listed on page 5. Advertisers are responsible for delivery of the supplements by the deadline.
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Advertising Rates 2015
Postcards
General
Reply postcards attached to an advertisement in PHOTON International are an ideal way for companies to
initiate a dialogue with prospective clients and customers. Pre-addressed, ready-to-be-mailed postcards are
glued directly to a company’s ad and can allow a reader to easily request more information, enter a contest
or place an order.
Costs......................................... €260 per 1,000 copies, which includes the costs for paper and printing.
Postcards are only available in combination with full-page advertisements. The
cost of the advertisement is not included.
Format�� 105 × 148 mm (DIN A6)
Printing�� Double-sided, four colors (4/4) and in bleed format
Copies�� Must be 5,000 or greater
Printing materials�� Digital artwork; see page 15 for details. Printing will take place with the same technical guidelines as FOGRA.
Distribution�� Paid subscriptions and back-issue orders, promotional mailings, distribution at PV conferences and trade shows worldwide, for details see page 6
Design of advertisement ...... Upon request, we can take care of the layout and design of your postcard and advertisement. The total price depends on the complexity of the task and is
charged at a standard rate of €60 per hour.
and postcard
Delivery�� In manageable packages up to 10 kg
Delivery address�� PHOTON Publishing GmbH, Juelicher Strasse 378, 52070 Aachen, Germany
Reservation deadlines for each issue are listed on page 5. Advertisers are responsible for delivery of the ads and the digital artwork for the postcards by the deadline.
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Advertising Rates 2015
Lithography – Specifications for digital and print ads
General
Care must be taken when creating a digital lithograph. Faulty files can lead to faulty printing. Errors resulting from the use of improper files are not valid grounds for price reductions. Only
one file per advertisement. If more than one file per advertisement is received, there is no guarantee that the right one will be used. Please don’t send any preview files in advance.
File transfer�� Please send the ad files to ads@photon.info as well as to the responsible sales manager.
Data format�� Files must be sent as PDF files, please make sure the file you send will meet the following specifications:
• PDF must be version 1.3 (according to Acrobat 4.0)
• Please apply CMYK composite
• No password protection in the PDF file, no overprint settings, no transparent background
• File format is the actual size: no trim marks or calibration bars (including faded or hidden)
• In order to avoid cutting off important text or design, please allow 11 mm distance from the perimeter of the page.
• No placement of advertisements on paper formats larger than actual advertisement size: page size is advertisement size
• All fonts must be converted to outlines; no embedded fonts (Photoshop: flatten image)
• For embedded pictures, please use the TIFF format only; please check the following:
* No alpha channels / No JPEG compression / No color profiles
* Resolution at 300 dpi or higher
* Colors CMYK-separated (no black and white picture, please convert them to CMYK)
* With CMYK separation, dot gain should be set based on printing process (sheet-fed or web offset), according to your advertisement’s page placement
• multimedia supported file types: u3d / swf / flv / mov / 3gp / mp3 / mp4
Printing process�� Cover pages and postcards on sheet-fed offset with dot gain of 18%
Inside pages on web offset with dot gain of 24%
Area coverage to maximal 350% (CMYK)
Paper�� Cover and postcards: both sides use recycled dull-stroked paper; inside pages use recycled offset dull-stroked paper.
Printable tones�� Printable tones start at 4%; photo borders should not be less than 7%.
Proof�� A proof only serves as an orientation regarding color and is not an exact representation of how the final printed version will appear.
Note........................................... Recycled paper can cause variations in color and shapes due to how it is made. Such occurrences are not considered grounds for reclamation or price reductions.
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Advertising Rates 2015
PHOTON Website advertising – Visitor statistics
1/2
With a banner on our website, you can quickly and directly communicate with a very large reader base. Numerous different spots and different
languages give you the opportunity to place your banners where they will achieve the most success. You will also have the ability to track exactly where your
potential customers are coming from by including your own tracking link in the ad.
600,000
With over 100.000 unique visitors per month in 2014, you can be sure you are reaching out to new customers worldwide.
O
UNI VER 10
0.00
QUE
PER VISIT 0
O
MO
NTH RS
!
Demography of PHOTON website visitors 2014
Visitor statistics
500,000
all page impressions
visits
unique visitors
400,000
300,000
Norway
1%
Belgium
1%
Japan
2%
Austria
2%
ROW
18 %
Germany
31 %
Switzerland
2%
Spain
2%
Australia
3%
200,000
France
3%
UK
3%
100,000
0
Aug
2013
Sep
2013
Oct
2013
Nov
2013
Dec
2013
Jan
2014
Feb
2014
Mar
2014
Apr
2014
May
2014
Jun
2014
Jul
2014
India
4 % The Netherlands
4%
China
4%
USA
13 %
Italy
7%
These graphs account for all PHOTON websites; on your request we can provide you the stats for any individual website, which will vary from these stats.
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Advertising Rates 2015
PHOTON Website advertising – Ad spots and price list
PHOTON will be launching a new website by the end of this year. This overview will give you a glimpse of what to expect
from the new site in terms of what types of ads will be available. Detailed analytics and a variety of rotating or fixed ad
positions will provide advertisers with the most comprehensive tools for reaching their target audience. There are larger
or slightly smaller ad sizes available, which are displayed centered
Prices fixed position
/ rotating position
1L
1M
Dimensions
980 × 126 large size leaderboard
728 × 90 mid size leaderboard
3,000 €
2,500 €
1,800 €
1,500 €
2
300 × 250 1st rectangle
300 × 250 2nd rectangle
1,800 €
1,300 €
1,100 €
800 €
3
300 × 600 1st skyscraperXL
300 × 600 2nd skyscraperXL
2,500 €
2,000 €
1,500 €
1,200 €
1,500 €
1,200 €
1,500 €
1,000 €
1,200 €
900 €
900 €
700 €
900 €
600 €
700 €
550 €
1,500 €
1,300 €
900 €
800 €
4L
4M
5L
5M
660 × 85 1st large size billboard
468 × 60 1st mid size billboard
660 × 85 2nd large size billboard
468 × 60 2nd mid size billboard
660 × 85 3rd large size billboard
468 × 60 3rd mid size billboard
980 × 126 large size footboard
720 × 90 mid size footboard
Position: fixed or rotating
If you purchase a fixed position for your ad, then that’s that, the ad space is yours alone for the duration of the contract.
If you buy a rotating position, available for nearly half the price of the fixed position, another one or two ad customer/s can
buy in to that space. Ads placed in a given rotating position will be shuffled each time the webpage is reloaded.
You can also purchase advertising space in a way that your ads only appear to customers viewing our website from certain
countries of regions or in a certain language. To meet your specific goals, a detailed targeted advertising plan, including
various cost calculations, is available upon request.
2/2
1L
1M
4L
4M
2
3
4L
4M
4L
4M
5L
5M
17
Advertising Rates 2015
PHOTON Daily Newsletter advertising – Subscriber statistics
1/2
The pace of events in the world of PV is fast. To stay up to speed on all of the most important global policy, business and technology developments,
PHOTON’s newsletters provide daily in-depth coverage of everything that matters in the solar industry. With the same high standards of objective
journalism found in all of PHOTON’s magazines, our newsletters are an important complement to our monthly print publications. Want to get details
and analyses of quarterly earnings reports? Or is it important to stay abreast of potential policy changes? Then PHOTON’s newsletters are a daily must-read.
More than half of our magazine subscribers are also subscribers to our free daily newsletters.
40,00
0-PL
US
O
SUB PT-IN
SCRI
BERS
!
Advertising in PHOTON’s newsletters is a unique opportunity to complement ads in the magazines or to make a timely announcement about your company or a new product.
Readers of the newsletter are only one click away from any specific website you would like to guide the reader’s attention to.
Number of subscribers
German ........................................................................ 18,100
English ......................................................................... 17,800
Italian ............................................................................ 4,700
Spanish.......................................................................... 2,100
Chinese............................................................................. 800
..................................................................... As of September 2014
Demography of PHOTON English Newsletter 2014
Started 2008
Started 2008
Started 2009
Started 2008
Started 2013
Subscribing
To receive your own copy of our free daily newsletter, simply register at
www.photon.info g newsletter g register
Content
Feel free to send your latest company updates and press releases to our newsletter
team at news@photon.info. The PHOTON Newsletter editors will decide whether the
announcements would be of interest to our readers. The purchase of ad space does not
guarantee that your announcements will be included in the PHOTON Newsletter.
Japan
2%
Canada
2%
Australia
3%
Greece
3%
Belgium
3%
ROW
11 %
USA
25 %
The Netherlands
3%
India
4%
China
13 %
Italy
4%
Spain
4%
UK
5%
South Korea
5%
France
5%
Germany
8%
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Advertising Rates 2015
PHOTON Daily Newsletter advertising – Ad spots and price list
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Every newsletter features one leading ad customer (with ads at the top and bottom of the newsletter) and, optionally, one or more
accompanying ad customers (with one ad banner in the middle of the newsletter). It is possible to book the whole newsletter if you
want to be the exclusive ad customer for that day.
Dimensions
The leading ad consists of two parts:
1) Top (1,028 × 236 pixels, max. file size 50 KB)
2) Bottom (1,028 × 1,565 pixels, max. file size 250 KB)
data format for both: JPEG
The accompanying ad consists of one part:
1) Middle (1,028 × 236 pixels, max. file size 50 KB)
Leading Ad Top
1,028 × 236 pixels
data format: JPEG
Prices
German or English
newsletters
Leading ad
€720 per day at standard rate
€930 per day before major exhibitions
Accompanying ad
€360 per day at standard rate
€460 per day before major exhibitions
Italian or Spanish
newsletters
€380 per day at standard rate
€460 per day before major exhibitions
€190 per day at standard rate
€230 per day before major exhibitions
Discounts
Discount of 20% when booking the entire newsletter for one day, including the two-part leading ad and two accompanying ads.
Accompanying Ad Middle
1,028 × 236 pixels
Leading Ad Bottom
1,028 × 1,565 pixels
Quantity discounts and combination discounts are available for the newsletter in the same way they are for the magazines. For
details, see page 9.
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Advertising Rates 2015
General terms and conditions for advertisements and supplements
1. According to the following general terms and conditions, an »advertising order« is understood as a contract
to publish one or more advertisements by a particular
party in one of the publisher’s publications with the intention of being circulated.
2. Orders for advertisements or external supplements,
which are only to be published in a predesignated
amount, in a predesignated issue and in a predesignated
area within a publication, must be received in a timely
manner by the publisher so that the publisher can inform the client prior to the reservation deadline whether
the order cannot be completed according to the above
criteria.
3. The client is responsible for the timely delivery of suitable, flawless documents or supplements. The contract
becomes legally binding after the client has received an
official order confirmation from the publisher and the order confirmation is not disputed within 10 (ten) working
days after the date of issue, or after the client sends its
ad file to the publisher for insertion (whichever comes
first). In the event of cancellation of an advertisement
order, the publisher will charge the client the full price of
the advertisement as a cancellation fee.
4. Advertisements that are not readily recognizable as
such because of their design will be clearly marked »Advertisement« by the publisher.
5. The publisher, based on justifiable and equal principles, has
the right to refuse an advertisement order if that advertisement’s content, source or technical form is illegal or infringes
upon official regulations, or if the publisher feels the publication of the advertisement is unacceptable. This also holds true
for orders received by agencies or company representatives.
Supplement orders are only completed after the publisher receives and approves an exact sample copy of the supplement.
Supplements that give readers the impression that they are
an integral part of the publication as a result of their format or
presentation, or supplements that contain additional external
advertisements, will not be accepted.
6. In the event that a printed advertisement is partially or totally unreadable, incorrect or incomplete, the client has the
right to demand a reduction in price or the substitution of a
corrected advertisement in a later issue of the publication,
but such claims can only be made in the event the purpose
of the advertisement is negatively affected. If the publisher
fails to reduce the cost of the advertisement within a given
period of time that is acceptable, or if the substitute advertisement is again incorrect, the client has the right to a further reduction in price or a change of the contract. Claims for
damages regarding positive infringement on requirements,
default on the contract or other unacceptable actions cannot
be made, even if an order is placed by telephone. Claims for
damages as the result of an order’s incompletion and other
delays are limited to compensation for predictable damages
and the total price of the advertisement or supplement.
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This does not refer to intentional and gross negligence on
the part of the publisher, its legal representatives and its
employees. The publisher’s responsibility for damages as a
result of the absence of guaranteed features remains unaffected. Furthermore, the publisher is not responsible in commercial business connections for gross negligence on the
part of employees who are not executive staff. In all other
cases toward salespersons, the responsibility for gross
negligence and compensation will be limited to foreseeable
damages, thus not exceeding the cost of the advertisement
in question. Apart from non-obvious mistakes, complaints
must be registered 2 weeks after arrival of the invoice and
sample.
7. In the event that the client doesn’t pay in advance, the
invoice will be sent immediately, but, if possible, 14 days
after publication of the advertisement. Invoices are to be
paid without delay and any deductions – that is, unless the
client and the publisher have already agreed in writing to a
different payment period.
8. The contract is considered fully performed by the publisher once the magazine has been released online in the
myPHOTON section (www.photon.info g myPHOTON).
In the event of a delay of payment or moratorium, interest
and collection costs will be added to the invoice. The publisher can demand a payment of €5 for expenses with every
reminder. In the event of a delay in payment, the publisher
can refuse fulfillment of open orders for which prepayment
20
Advertising Rates 2015
General terms and conditions for advertisements and supplements
has not been received prior to the advertising deadline of the
corresponding issue. In the event of nonpayment, the publisher will charge the client the full price of the advertisement
as a compensation for loss.
If the publisher has justified doubts as to whether a client
can pay an invoice, the publisher has the right, without consideration of an originally agreed term of payment and even
during an advertisement’s runtime, to request a credit card for
payment. The publisher has the right to charge the credit card
upon the advertising deadline and the advertising deadlines
of all future ads for which prepayment is delayed.
Furthermore, the publisher has the right to close the online access to myPHOTON for the people employed at the customer’s
company until payment has been received.
12. Layout sketches will not be returned.
13. Remuneration for an intermediary will only occur if the
third party has directed a new client to the publisher, and
only if expressly agreed upon by the publisher at the time
of the contract’s award. New clients are defined as clients
seeking to advertise that have no prior contact with the publisher. A client will not be considered »new« if that client has
already received advertising rates or other information from
the publisher. The limit for remuneration of intermediaries is
15% of the cost of the advertisement or supplement.
10. Upon request, the publisher will deliver a sample of the
advertisement with the invoice. Depending on the type and
size of the order, this sample may consist of only advertisement segments, single pages or a complete issue.
14. Place of payment is Aachen, Germany. Aachen is the
area of jurisdiction for business dealings with traders, legal
representatives of public law and public assets. As long as
PHOTON Publishing GmbH’s demands cannot be enforced in
a dunning procedure, the place of legal venue for nontraders/sales personnel is the customer’s place of residence. If
the customer’s home or typical place of residence, including
nontraders/sales personnel, is unknown at the time of the
lawsuit, or if the customer moves his/her home or place of
residence outside the area of legal jurisdiction following
the conclusion of the contract, Aachen will automatically
become the agreed legal venue. German law is applicable.
11. The client is responsible for any costs accrued during
the preparation of reproductions and paper originals requested by the client or for major changes to the originally
»agreed upon« design.
15. In the event that one or more of the paragraphs in this
general terms and conditions is or are made null and void,
it will not affect the validity of the remaining paragraphs.
The void paragraphs, or those paragraphs made null and
9. If the client placing the order is not the same as the advertiser, and if the client delays payment despite two reminders,
the client will be required to give the publisher the right to
demand payment directly from the advertiser.
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void, are to be replaced with a new regulation that comes
as close as possible to fulfilling the original commercial
purpose.
16. Insofar as the ordering party is obligated under statutory regulations to withhold a tax or other dues from the
invoiced amount and to pay them, he undertakes vis-à-vis
the publishing house, upon placing of the order, to promptly
fulfill the fiscal duties to withhold and pay the taxes or dues
in accordance with the legal requirements. The ordering
party also undertakes to provide, unprompted and within
two weeks of payment of the invoice amount, the publishing
house with proof of payment of the withheld tax amount by
means of a copy of the voucher for payment. If the ordering
party fails to meet his obligation in spite of the publishing
house’s request that he do so, the publishing house is entitled to withdraw from or terminate the contract concluded
with the ordering party. Further, the publishing house is
entitled to make the appearance of further advertisements
dependent on the provision of the proof.
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Advertising Rates 2015
Contacts
Nicolaus J. Yuan
Oliver B. Ashrafi
phone
fax
phone
fax
+49/241/4003-5256
+49/241/4003-5656
nicolaus.yuan@photon.info
oliver.ashrafi@photon.info
Giacomo Brings
Thomas F. Schilling
phone
fax
phone
fax
+49/241/4003-5368
+49/241/4003-5768
giacomo.brings@photon.info
CEO
Register no.
VAT ID
Address
Tel. and Fax
Email and Internet
+49/241/4003-5355
+49/241/4003-5755
+49/241/4003-5374
+49/241/4003-5751
thomas.schilling@photon.info
PHOTON Publishing GmbH
Annegret Kreutzmann
HRB Aachen 18023
DE 287 824 550
PHOTON Publishing GmbH, Juelicher Straße 378-384, 52070 Aachen, Germany
Tel. +49 / 241 / 40 03 - 0, Fax +49 / 241 / 40 03 - 300
info@photon.info, www.photon.info
www.photon.info g media22