1. business and industrial
2. advertising and marketing
3. advertising

2015 Production Specifications
Print Ad Sizes
Specifications for Web Offset Publications: S.W.O.P for the New Millennium - Eleventh Edition 2007.
Publication Trim Size: 7 3⁄4” x 10 1⁄2”; 197mm x 267mm. Bleed: Please add .125”/3mm all around for bleed.
IMPORTANT: Vital advertising matter must be kept 1⁄4” (13mm) from the publication trim edge in saddle-stitched issues
and 1⁄4” (13mm) from gutter in perfect-bound issues.
Standard Unit Size in Inches/mm: Space can be used only in the following forms. Advertisements exceeding size in
any dimension are considered oversized.
Specifications for Non-Bleed
Space Unit
Vertical Width X Depth
Horizontal Width X Depth
Trim Size
7 ⁄ ” x 10 ⁄ ”; 197mm x 267mm
—
Single-page: Add .125”/3mm for bleed
7 ⁄ ” x 10 ⁄ ”; 197mm x 267mm
—
1 pg., non-bleed
7” x 9 ⁄ ”; 178mm x 248mm
—
Spread bleed
15 ⁄ ” x 10 ⁄ ”; 400mm x 273mm
—
2/3 pg.
4 ⁄ ” x 9 ⁄ ”; 116mm x 248mm
—
1/2 pg. horizontal
—
7” x 4 ⁄ ”; 178mm x 121mm
1/2 pg. island*
4 ⁄ ” x 7 ⁄ ”; 116mm x 184mm
—
1/3 pg.
2 ⁄ ” x 9 ⁄ ”; 55mm x 248mm
7” x 3 ⁄ ”; 178mm x 79mm
1/3 pg. square
4 ⁄ ” x 4 ⁄ ”; 116mm x 121mm
—
1/4 pg.**
3 ⁄ ” x 4 ⁄ ”; 86mm x 121mm
—
1/6 pg.
2 3⁄16” x 4 3⁄4”; 55mm x 121mm
4 9⁄16” x 2 1⁄4”; 116mm x 57mm
1/9 pg.**
2 1⁄8” x 3”; 54mm x 76mm
—
Gutter-bleed spread (each page)
7 3⁄8” x 9 3⁄4”; 187mm x 248mm
—
34
12
34
12
34
34
9 16
9 16
3 16
9 16
38
34
34
34
14
34
18
34
34
*Two-column one-half page accepted on condition advertising can be placed on top, bottom or side of it.
**Aerospace Products & Services (AP&S) only.
Width of Column: 2 3⁄16”; 55mm
Depth of Column: 9 3⁄4”; 248mm
Number of Columns to Page: 3
Total Agate Lines to Page: 420
Screen: 120-line screen for B&W; 150-line screen for four-color.
Surprinting: Use a screen of not more than 30% density for the background where type is surprinted.
Density of Tone: Sum percentage of tone values in two-color wet printing must not exceed 160%. Single screen
should not have screened value less than 5% or greater than 90%. A required value over 90% should be made solid.
Sum percentage of tone values in four-color printing must not exceed 300%.
Classified and Recruitment Sizes
Space Unit
Vertical Width X Depth
Horizontal Width X Depth
1 pg.
7” x 9 3⁄4”
—
2/3 pg.
4 9⁄16” x 8 1⁄2”
—
1/2 pg.
4 9⁄16” x 7 1⁄4”
7” x 4 3⁄4”
1/3 pg.
2 3⁄16” x 8 1⁄2”
4 9⁄16” x 4 3⁄4”
1/4 pg.
—
4 9⁄16” x 3 9⁄16”
1/6 pg.
2 3⁄16” x 4 3⁄4”
4 9⁄16” x 2 1⁄4”
Per column inch: 1 col. wide = 2 3⁄16”, 2 col. wide = 4 9⁄16”, 3 col. wide = 7”
Classified section closes twelve days prior to publication date
2015 Production Specifications
Print Ad Materials
Computer-to-Plate Printing
File Formats:
Preferred File Format — SWOP Recommended: PDF/X-1A:2001 (Note: This particular setting is especially
important if you are using transparencies in your document.), 300 dpi as CMYK. Other accepted file formats:
High resolution PDF.
Please move all crop marks and color bars out of the bleed area to ensure that they do not show in the final
printed piece.
Do not submit Application Files and Native Files (Quark, Illustrator, Pagemaker, Photoshop, etc.) which by
themselves are not predictable. Contract color proof must be furnished in order to guarantee color.
Digital Specs:
• File to contain only 1 page or 1 spread
• Line screen: 150 line screen.
• Screen angles used unless otherwise requested on disk label: C-15%, M-45%, Y-90%, K-75%
• All required trapping should be done prior to creating the fill
• Color traps = .08mm/0.144 pt and black overprint set when necessary
• Include quality control patch (color bars) within maximum dimension of ad file
• All marks (trim, bleed, center) should be included in all colors
Publication Trim Size:
• 7 3⁄4” x 10 1⁄2” (197mm X 267mm)
• See Ad Size: Page 1 for bleed and standard unit sizes
Delivery Instructions — General:
For all ad submissions please upload files to https://penton.sendmyad.com/
All space contracts, insertion orders, advertising proofs, copy, and correspondence pertaining to advertising,
printing and reproduction material should be sent to:
Attention: Donna Brown or Kara Walby, Production
Aviation Week & Space Technology
Penton Media, 9800 Metcalf, 4th Floor, Overland Park, KS 66212
Tel: 913-967-7203 or 913-967-7476
Fax: 913-514-3997 or 913-514-7018
e-mail: donna.brown@penton.com
or contact:
e-mail: kara.walby@penton.com
All packages should be labeled with the date of the issue. For furnished inserts, contact Production
Department.
*Miscellaneous surcharges will be at prevailing rates.
2015 Production Specifications
Print Ad Materials
Proofing: For checking make-ready values, all digital files sent to AW&ST must include one of the following proofs in
compliance with S.W.O.P. procedures: matchprints; cromalins or other proofs pulled on stock similar to publication’s.
Printing: R-O-P forms are printed on high-speed rotary-web offset presses. Printing is wet on wet. Covers and specialpublication printing forms are printed offset (wet). Color rotation black, blue, red, and yellow down last.
Digital Specifications: Aviation Week & Space Technology accepts only digital ad files. Follow normal deadlines of
three weeks before issue date. All digital submissions must include contract proofs. Miscellaneous surcharges will be
at prevailing rates.
Furnished-Insert Specifications: Check publication for mechanical specifications, quantity needed and shipping
instructions.
Binding: Saddle-stitched. Some special issues are perfect bound.
Paper Stock: R-O-P Forms: 28-lb. offset coated.
Premium-Stock Printing Forms: 50-lb. offset coated.
Cover Forms: 60-lb. offset coated.
Material Storage: Materials will be stored by Publisher for 13 months and then destroyed, unless advised otherwise in
writing by the advertiser or agency.
Proofs: Xerox or Dylux proofs of publication-set advertisements will be furnished upon request in time for approval,
providing closing dates are met. Proofs of complete advertisements will not be sent.
Delivery Instructions — General:
For all ad submissions please upload files to https://penton.sendmyad.com/
All space contracts, insertion orders, advertising proofs, copy, and correspondence pertaining to advertising, printing
and reproduction material should be sent to:
Attention: Donna Brown or Kara Walby, Production
Aviation Week & Space Technology
Penton Media, 9800 Metcalf, 4th Floor, Overland Park, KS 66212
Tel: 913-967-7203 or 913-967-7476
Fax: 913-514-3997 or 913-514-7018
e-mail: donna.brown@penton.com
or contact:
e-mail: kara.walby@penton.com
All packages should be labeled with the date of the issue.
For furnished inserts, contact Production Department.
CLOSING DATES:
Advertising material should be received 3 weeks prior to publication issue date.
Please see AW&ST Editorial Calendar for issues and closing dates.
GENERAL TERMS AND CONDITIONS:
For full terms and conditions, please refer to General Terms and Conditions.
2015 Production Specifications
Print Ad Sizes - AW&ST’s Defense
Technology International
Specifications for Web Offset Publications: S.W.O.P for the New Millennium - Eleventh Edition 2007.
Publication Trim Size: 7 3⁄4” x 10 1⁄2”; 197mm x 267mm. Bleed: Please add .125”/3mm all around for bleed.
IMPORTANT: Vital advertising matter must be kept 1⁄4” (13mm) from the publication trim edge in saddle-stitched issues
and 1⁄4” (13mm) from gutter in perfect-bound issues.
Standard Unit Size in Inches/mm: Space can be used only in the following forms. Advertisements exceeding size in
any dimension are considered oversized.
Specifications for Non-Bleed
Space Unit
Vertical Width X Depth
Horizontal Width X Depth
Trim Size
7 ⁄ ” x 10 ⁄ ”; 197mm x 267mm
—
Single-page: Add .125”/3mm for bleed
7 ⁄ ” x 10 ⁄ ”; 197mm x 267mm
—
1 pg., non-bleed
7” x 9 ⁄ ”; 178mm x 248mm
—
Spread bleed
15 ⁄ ” x 10 ⁄ ”; 400mm x 273mm
—
2/3 pg.
4 ⁄ ” x 9 ⁄ ”; 116mm x 248mm
—
1/2 pg. horizontal
—
7” x 4 ⁄ ”; 178mm x 121mm
1/2 pg. island*
4 9⁄16” x 7 1⁄4”; 116mm x 184mm
—
1/3 pg.
2 3⁄16” x 9 3⁄4”; 55mm x 248mm
7” x 3 1⁄8”; 178mm x 79mm
1/3 pg. square
4 9⁄16” x 4 3⁄4”; 116mm x 121mm
—
1/4 pg.**
3 3⁄8” x 4 3⁄4”; 86mm x 121mm
—
1/6 pg.
2 3⁄16” x 4 3⁄4”; 55mm x 121mm
4 9⁄16” x 2 1⁄4”; 116mm x 57mm
1/9 pg.**
2 1⁄8” x 3”; 54mm x 76mm
—
Gutter-bleed spread (each page)
7 ⁄ ” x 9 ⁄ ”; 187mm x 248mm
—
34
12
34
12
34
34
9 16
38
34
34
34
34
*Two-column one-half page accepted on condition advertising can be placed on top, bottom or side of it.
Width of Column: 2 3⁄16”; 55mm
Depth of Column: 9 3⁄4”; 248mm
Number of Columns to Page: 3
Total Agate Lines to Page: 420
Screen: 120-line screen for B&W; 150-line screen for four-color.
Surprinting: Use a screen of not more than 30% density for the background where type is surprinted.
Density of Tone: Sum percentage of tone values in two-color wet printing must not exceed 160%. Single screen
should not have screened value less than 5% or greater than 90%. A required value over 90% should be made solid.
Sum percentage of tone values in four-color printing must not exceed 300%.
2015 Production Specifications
Print Ad Materials - AW&ST’s Defense
Technology International
Computer-to-Plate Printing
File Formats:
Preferred File Format — SWOP Recommended: PDF/X-1A:2001 (Note: This particular setting is especially
important if you are using transparencies in your document.), 300 dpi as CMYK. Other accepted file formats:
High resolution PDF.
Please move all crop marks and color bars out of the bleed area to ensure that they do not show in the final
printed piece.
Do not submit Application Files and Native Files (Quark, Illustrator, Pagemaker, Photoshop, etc.) which by
themselves are not predictable. Contract color proof must be furnished in order to guarantee color.
Digital Specs:
• File to contain only 1 page or 1 spread
• Line screen: 150 line screen.
• Screen angles used unless otherwise requested on disk label: C-15%, M-45%, Y-90%, K-75%
• All required trapping should be done prior to creating the fill
• Color traps = .08mm/0.144 pt and black overprint set when necessary
• Include quality control patch (color bars) within maximum dimension of ad file
• All marks (trim, bleed, center) should be included in all colors
Publication Trim Size:
• 7 3⁄4” x 10 1⁄2” (197mm X 267mm)
• See Ad Size: Page 1 for bleed and standard unit sizes
Delivery Instructions — General:
For all ad submissions please upload files to https://penton.sendmyad.com/
All space contracts, insertion orders, advertising proofs, copy, and correspondence pertaining to advertising,
printing and reproduction material should be sent to:
Attention: Donna Brown or Kara Walby, Production
Aviation Week & Space Technology
Penton Media, 9800 Metcalf, 4th Floor, Overland Park, KS 66212
Tel: 913-967-7203 or 913-967-7476
Fax: 913-514-3997 or 913-514-7018
e-mail: donna.brown@penton.com
or contact:
e-mail: kara.walby@penton.com
All packages should be labeled with the date of the issue. For furnished inserts, contact Production
Department.
*Miscellaneous surcharges will be at prevailing rates.
2015 Production Specifications
Print Ad Materials - AW&ST’s Defense
Technology International
Proofing: For checking make-ready values, all digital files sent to AW&ST must include one of the following proofs in
compliance with S.W.O.P. procedures: matchprints; cromalins or other proofs pulled on stock similar to publication’s.
Printing: R-O-P forms are printed on high-speed rotary-web offset presses. Printing is wet on wet. Covers and specialpublication printing forms are printed offset (wet). Color rotation black, blue, red, and yellow down last.
Digital Specifications: Aviation Week & Space Technology accepts only digital ad files. Follow normal deadlines of
three weeks before issue date. All digital submissions must include contract proofs. Miscellaneous surcharges will be
at prevailing rates.
Furnished-Insert Specifications: Check publication for mechanical specifications, quantity needed and shipping
instructions.
Binding: Saddle-stitched. Some special issues are perfect bound.
Paper Stock: R-O-P Forms: 28-lb. offset coated.
Premium-Stock Printing Forms: 50-lb. offset coated.
Cover Forms: 60-lb. offset coated.
Material Storage: Materials will be stored by Publisher for 13 months and then destroyed, unless advised otherwise in
writing by the advertiser or agency.
Proofs: Xerox or Dylux proofs of publication-set advertisements will be furnished upon request in time for approval,
providing closing dates are met. Proofs of complete advertisements will not be sent.
Delivery Instructions — General:
For all ad submissions please upload files to https://penton.sendmyad.com/
All space contracts, insertion orders, advertising proofs, copy, and correspondence pertaining to advertising, printing
and reproduction material should be sent to:
Attention: Donna Brown or Kara Walby, Production
Aviation Week & Space Technology
Penton Media, 9800 Metcalf, 4th Floor, Overland Park, KS 66212
Tel: 913-967-7203 or 913-967-7476
Fax: 913-514-3997 or 913-514-7018
e-mail: donna.brown@penton.com
or contact:
e-mail: kara.walby@penton.com
All packages should be labeled with the date of the issue.
For furnished inserts, contact Production Department.
CLOSING DATES:
Advertising material should be received 3 weeks prior to publication issue date.
Please see AW&ST Editorial Calendar for issues and closing dates.
GENERAL TERMS AND CONDITIONS:
For full terms and conditions, please refer to General Terms and Conditions.
2015 Production Specifications
Print Ad Sizes - AW&ST’s MRO Edition
Specifications for Web Offset Publications: S.W.O.P for the New Millennium - Eleventh Edition 2007.
Publication Trim Size: 7 3⁄4” x 10 1⁄2”; 197mm x 267mm. Bleed: Please add .125”/3mm all around for bleed.
IMPORTANT: Vital advertising matter must be kept 1⁄4” (13mm) from the publication trim edge in saddle-stitched issues
and 1⁄4” (13mm) from gutter in perfect-bound issues.
Standard Unit Size in Inches/mm: Space can be used only in the following forms. Advertisements exceeding size in
any dimension are considered oversized.
Specifications for Non-Bleed
Space Unit
Vertical Width X Depth
Horizontal Width X Depth
Trim Size
7 ⁄ ” x 10 ⁄ ”; 197mm x 267mm
—
Single-page: Add .125”/3mm for bleed
7 ⁄ ” x 10 ⁄ ”; 197mm x 267mm
—
1 pg., non-bleed
7” x 9 ⁄ ”; 178mm x 248mm
—
Spread bleed
15 ⁄ ” x 10 ⁄ ”; 400mm x 273mm
—
2/3 pg.
4 ⁄ ” x 9 ⁄ ”; 116mm x 248mm
—
1/2 pg. horizontal
—
7” x 4 ⁄ ”; 178mm x 121mm
1/2 pg. island*
4 9⁄16” x 7 1⁄4”; 116mm x 184mm
—
1/3 pg.
2 3⁄16” x 9 3⁄4”; 55mm x 248mm
7” x 3 1⁄8”; 178mm x 79mm
1/3 pg. square
4 9⁄16” x 4 3⁄4”; 116mm x 121mm
—
1/4 pg.**
3 3⁄8” x 4 3⁄4”; 86mm x 121mm
—
1/6 pg.
2 3⁄16” x 4 3⁄4”; 55mm x 121mm
4 9⁄16” x 2 1⁄4”; 116mm x 57mm
1/9 pg.**
2 1⁄8” x 3”; 54mm x 76mm
—
Gutter-bleed spread (each page)
7 ⁄ ” x 9 ⁄ ”; 187mm x 248mm
—
34
12
34
12
34
34
9 16
38
34
34
34
34
*Two-column one-half page accepted on condition advertising can be placed on top, bottom or side of it.
Width of Column: 2 3⁄16”; 55mm
Depth of Column: 9 3⁄4”; 248mm
Number of Columns to Page: 3
Total Agate Lines to Page: 420
Screen: 120-line screen for B&W; 150-line screen for four-color.
Surprinting: Use a screen of not more than 30% density for the background where type is surprinted.
Density of Tone: Sum percentage of tone values in two-color wet printing must not exceed 160%. Single screen
should not have screened value less than 5% or greater than 90%. A required value over 90% should be made solid.
Sum percentage of tone values in four-color printing must not exceed 300%.
MRO Links Spotlight Print Specifications
Item: Description
Product/Service Name: 50 characters max
Product/Service Description: 300 characters max
URL: Company URL
300 dpi image saved as jpg, .eps or .tif; 2” x 3”
2015 Production Specifications
Print Ad Materials - AW&ST’s MRO Edition
Computer-to-Plate Printing
File Formats:
Preferred File Format — SWOP Recommended: PDF/X-1A:2001 (Note: This particular setting is especially
important if you are using transparencies in your document.), 300 dpi as CMYK. Other accepted file formats:
High resolution PDF.
Please move all crop marks and color bars out of the bleed area to ensure that they do not show in the final
printed piece.
Do not submit Application Files and Native Files (Quark, Illustrator, Pagemaker, Photoshop, etc.) which by
themselves are not predictable. Contract color proof must be furnished in order to guarantee color.
Digital Specs:
• File to contain only 1 page or 1 spread
• Line screen: 150 line screen.
• Screen angles used unless otherwise requested on disk label: C-15%, M-45%, Y-90%, K-75%
• All required trapping should be done prior to creating the fill
• Color traps = .08mm/0.144 pt and black overprint set when necessary
• Include quality control patch (color bars) within maximum dimension of ad file
• All marks (trim, bleed, center) should be included in all colors
Publication Trim Size:
• 7 3⁄4” x 10 1⁄2” (197mm X 267mm)
• See Ad Size: Page 1 for bleed and standard unit sizes
Delivery Instructions — General:
For all ad submissions please upload files to https://penton.sendmyad.com/
All space contracts, insertion orders, advertising proofs, copy, and correspondence pertaining to advertising,
printing and reproduction material should be sent to:
Attention: Donna Brown or Kara Walby, Production
Aviation Week & Space Technology
Penton Media, 9800 Metcalf, 4th Floor, Overland Park, KS 66212
Tel: 913-967-7203 or 913-967-7476
Fax: 913-514-3997 or 913-514-7018
e-mail: donna.brown@penton.com
or contact:
e-mail: kara.walby@penton.com
All packages should be labeled with the date of the issue. For furnished inserts, contact Production
Department.
*Miscellaneous surcharges will be at prevailing rates.
2015 Production Specifications
Print Ad Materials - AW&ST’s MRO Edition
Proofing: For checking make-ready values, all digital files sent to AW&ST must include one of the following proofs in
compliance with S.W.O.P. procedures: matchprints; cromalins or other proofs pulled on stock similar to publication’s.
Printing: R-O-P forms are printed on high-speed rotary-web offset presses. Printing is wet on wet. Covers and specialpublication printing forms are printed offset (wet). Color rotation black, blue, red, and yellow down last.
Digital Specifications: Aviation Week & Space Technology accepts only digital ad files. Follow normal deadlines of
three weeks before issue date. All digital submissions must include contract proofs. Miscellaneous surcharges will be
at prevailing rates.
Furnished-Insert Specifications: Check publication for mechanical specifications, quantity needed and shipping
instructions.
Binding: Saddle-stitched. Some special issues are perfect bound.
Paper Stock: R-O-P Forms: 28-lb. offset coated.
Premium-Stock Printing Forms: 50-lb. offset coated.
Cover Forms: 60-lb. offset coated.
Material Storage: Materials will be stored by Publisher for 13 months and then destroyed, unless advised otherwise in
writing by the advertiser or agency.
Proofs: Xerox or Dylux proofs of publication-set advertisements will be furnished upon request in time for approval,
providing closing dates are met. Proofs of complete advertisements will not be sent.
Delivery Instructions — General:
For all ad submissions please upload files to https://penton.sendmyad.com/
All space contracts, insertion orders, advertising proofs, copy, and correspondence pertaining to advertising, printing
and reproduction material should be sent to:
Attention: Donna Brown or Kara Walby, Production
Aviation Week & Space Technology
Penton Media, 9800 Metcalf, 4th Floor, Overland Park, KS 66212
Tel: 913-967-7203 or 913-967-7476
Fax: 913-514-3997 or 913-514-7018
e-mail: donna.brown@penton.com
or contact:
e-mail: kara.walby@penton.com
All packages should be labeled with the date of the issue.
For furnished inserts, contact Production Department.
CLOSING DATES:
Advertising material should be received 3 weeks prior to publication issue date.
Please see AW&ST Editorial Calendar for issues and closing dates.
GENERAL TERMS AND CONDITIONS
For full terms and conditions, please refer to General Terms and Conditions.
2015 Production Specifications
Website
Accepted Formats: Animated GIF, JPG, Gif, Flash version 10.1 or lower and Rich Media. Please note that if creative
does not meet specifications, we will require a revision to be resent.
Art specs are as follows:
• 300x250 and URL link
• 728x90 and URL link
• 640x480 and URL link (Interstitial)
• 180x150 and URL link (in-article ad)
Max File Size: 45 KB
Looping: 3 times
Frames: 4
Animation length: 15 seconds
Max FPS (frames per second): 18
Flash ads must come with a back up GIF or JPG also no larger than 36K and the clickTAG to be inserted should
be as follows:
Flash clickTAG spec: You must code your clickTAG in one of the following ways. Our spec is case-sensitive and we
cannot accurately track clicks if it is coded any other way. These files MUST be saved as version 10.1 or lower.
Please send your desired clickthrough URL separate from your Flash/SWF file.
Example: Adding a clickTAG to ActionScript 2.0
Create a button on your Flash movie and use “getURL()“ to specify the clickTAG:
on (release) {
getURL (_level0.clickTAG, “_blank”);
}
Example: Adding a clickTAG to ActionScript 3.0
If you use the example below, change ‘Link_1’ to the instance name of your clickTAG button.
Link_1.addEventListener(MouseEvent.MOUSE_UP, function(event: MouseEvent): void {
var sURL: String;
if ((sURL = root.loaderInfo.parameters.clickTAG)) {
navigateToURL(new URLRequest(sURL), “_blank”);
}
Standard script ad calls, iframes, internal redirects, Eye Blaster, and motif tags accepted.
Contact/Instructions: For All ad submissions please upload files to https://penton.sendmyad.com
To pick up an existing ad and for all insertion orders, contact Digital Ad Ops:
Deanna Harwig
email: Deanna.harwig@penton.com
Tel: 913-967-1825
Adriane Wineinger
email: Adriane.wineinger@penton.com
Tel: 913-967-7439
2015 Production Specifications
App: Smart phones and Tablets
Accepted Formats:
Platform: Smart phones
Name: Smart phone Standard Wide Banner
Information: 320x50 pixels
Specs and format: GIF, PNG, JPG, Animated GIF with Clickthrough URL. 3rd party tags. Flash not accepted.
40K max file size
Platform: Tablets
Name: Tablet Banner
Information: 728x90 pixels
Specs and format: GIF, PNG, JPG, Animated GIF with Clickthrough URL. 3rd party tags. Flash not accepted.
40K max file size
Platform: Smart phones and Tablets
Name: Smart phone and Tablet Rectangle
Information: 300x250 pixels
Specs and format: GIF, PNG, JPG, Animated GIF with Clickthrough URL. 3rd party tags. Flash not accepted.
40K max file size.
Platform: Smart phones and Tablets
Name: Daily/Weekly Sponsorship Logo
Information: Advertiser logo will appear in designated daily or weekly sponsorship location.
Specs and format: EPS (vector file) with Clickthrough URL.
Platform: Smart phones and Tablets
Name: Expandable
Information: Expandable banner begins by showing a regular banner. The user taps on the banner to open the
panel. Because the panel is part of the ad, the user experience is immediate. Close button required.
Specs and format: Smart phone Banner - 320x50 to Panel 300x 250. Tablet Banner - 300x250 or 728x90 to
Panel 768x1024. 3rd party tags.
Platform: Tablets
Name: Full Page Interstitial/Full Screen Ad
Information: The full page interstitial ad can be thought of as a very large banner. It serves as a full-screen
experience in-between content. The ad is always in view and overlays on top of content. No Flash Animation.
Close button required. Full screen ads will serve after third swipe or after the third non-full screen ad screen.
Full screen ads will not appear on Smart phones.
Specs and format: 768x1024. Acceptable file formats are: GIF, PNG, JPG, Animated GIF with Clickthrough URL.
3rd party tags. Flash not accepted. 100K max file size.
n Penton can provide digital ad production assistance, if needed. Additional costs may be associated.
n Landing pages from mobile advertising should be mobile web optimized.
n When developing an ad creative for a mobile handheld device it is important to think about where the ad unit
will be delivered and optimize all assets and coding to produce the smallest total ad unit size possible to ensure
a positive user experience.
Contact/Instructions: For All ad submissions please upload files to https://penton.sendmyad.com
To pick up an existing ad and for all insertion orders, contact Digital Ad Ops:
Deanna Harwig, Deanna.harwig@penton.com, 913-967-1825
Adriane Wineinger, Adriane.wineinger@penton.com, 913-967-7439
2015 Production Specifications
Daily & Weekly Sponsorship Packages
For the Sponsor acknowledgement and logo placement:
Format: EPS (vector file) Logo, with Clickthrough URL
For the Banner on Tablet:
Size: 728x90 pixels
Format: GIF, PNG, JPG, Animated GIF with Clickthrough URL. 3rd party tags. Flash not accepted. 40K max file size.
For the Banner on Smartphone:
Size: 320x50 pixels
Format: GIF, PNG, JPG, Animated GIF with Clickthrough URL. 3rd party tags. Flash not accepted. 40K max file size.
Contact/Instructions: For All ad submissions please upload files to https://penton.sendmyad.com
To pick up an existing ad and for all insertion orders, contact Digital Ad Ops:
Deanna Harwig
email: Deanna.harwig@penton.com
Tel: 913-967-1825
Adriane Wineinger
email: Adriane.wineinger@penton.com
Tel: 913-967-7439
2015 Production Specifications
eNewsletter
Art specs are as follows:
• 300x250 and URL Link – eBulletin & BC&A
• 468x60 and URL Link – BC&A
Max File Size: 45 KB
Looping: 3 times (GIF)
Frames: 4 (GIF)
Animation length: 15-20 seconds
Max FPS (frames per second): 18
Accepted Formats: Animated GIF, JPG, or static GIF. Rich media is not accepted for enewsletter placements.
Note: Outlook users cannot see animated GIFs, therefore it is our recommendation that the first frame of your
animated GIF be a stand-alone or call to action frame.
Penton Media will accept most third party ad tags. Third party ad tags for enewsletters must be standard IMG SRC
and HREF tags only and must be accompanied by anti-caching documentation.
Contact/Instructions: For All ad submissions please upload files to https://penton.sendmyad.com
To pick up an existing ad and for all insertion orders, contact Digital Ad Ops:
Deanna Harwig
email: Deanna.harwig@penton.com
Tel: 913-967-1825
Adriane Wineinger
email: Adriane.wineinger@penton.com
Tel: 913-967-7439
GENERAL TERMS & CONDITIONS:
a. All contents of advertisements are subject to the Publisher’s approval. The Publisher reserves the right to reject or cancel
any advertisement, insertion order, space reservation, or position commitment (collectively, an “advertisement”) at any time,
if for any reason the Publisher deems it to be unacceptable. As used in these General Terms and Conditions, the term
“advertiser” includes any advertiser’s advertising agency, if there is one.
b. All advertisements must be clearly identifiable as such with a trademark or signature of the advertiser. If in Publisher’s
judgment any advertisement creates the illusion of editorial matter, Publisher reserves the right to decline such advertisement
and/or to place the word “Advertisement” in it.
c. It is the advertiser’s responsibility to ensure that all inserts and other advertising comply with U.S. postal regulations and
other applicable Federal and State laws and regulations.
d. Positioning of advertisements is at the Publisher’s discretion, except when the advertiser requests a guaranteed advertisement placement, to which premium charges may apply.
e. The advertiser and its agency, if there is one, each acknowledge that it is fully authorized and/or licensed to publish and
assumes all liability for the entire contents of its advertisements, including without limitation: text; testimonials; representations; illustrations; maps; labels; trademark and other copyrighted or proprietary matter; and the use of the name or likeness
of persons, living or dead. The agency and the advertiser, jointly and severally, will indemnify and save harmless the Publisher
against all loss, liability, damage and expenses of any nature (including reasonable attorney’s fees) resulting from any actions,
claims or suits (“claims”) resulting from advertising purchased pursuant to this rate card, including, without limitation, claims
for libel, violation of rights of privacy or publicity, infliction of emotional distress, unfair competition, or copyright, trademark
or other proprietary rights infringement.
f. Advertisements not received by Publisher’s production department by the production materials closing date will not be
entitled to the privilege of O.K. or revision by the advertiser.
g. Cancellations or changes in orders may not be made by the advertiser after the closing date. Contracts may be cancelled by
the advertiser or Publisher on written notice not less than (i) 30 days in advance of the closing date or (ii) for covers, 90 days
in advance of the closing date.
h. All insertion orders are accepted subject to the provisions of the current rate card. Conditions, including rates, are subject to
change upon notice from the Publisher. Should a rate change be made, the advertiser may cancel space reserved at the time
the change becomes effective without incurring short-rate charges, provided the contract rate has been earned up to the date
of cancellation. Cancellation of space reservations for any other reason (in whole or part) by the advertiser will result in an
adjustment of the rate (short-rate) based on the number and type of insertions placed to the cancellation date, to reflect
actual space used at the earned frequency or volume rate, as of cancellation.
i. Advertisers will be short rated, if within a 12-month (52-week) period from the date of the first insertion, they do not use
the amount of space upon which their billings have been based. Advertisers will be rebated if, within a 12-month (52-week)
period from the date of the first insertion, they have used sufficient space to earn a lower rate than that at which they have
been billed.
j. The Publisher will not be liable under any circumstance for any costs or damages (including consequential damages)
resulting from either the failure to print any advertisement or the appearance of any errors in any advertisement as published.
In such case, the advertiser’s sole remedy will be the right to place a “make-good” advertisement.
k. Failure to make any insertion order correspond in price or otherwise with the rate schedule shall be deemed a clerical error
only; publication thereof shall be made and charged without further notice according to the terms of the rate schedule in force
at the time.
l. The Publisher or its sales agency shall have the right to hold the advertiser and/or its agency jointly and severally liable for
such monies as are due and payable to the Publisher for published advertising.
m. No conditions other than those set forth in this rate card shall be binding on the Publisher unless the Publisher specifically
so agrees in writing, in advance. Specifically, the Publisher will not be bound by conditions or terms printed or appearing on
order blanks or copy instructions submitted by or on behalf of the advertiser.
n. The Publisher will not be liable for any delays affecting the timing or cancellation of any advertisement scheduled to be
published in the event of an act of God, action by any governmental or quasi-governmental entity, fire flood, accidents,
insurrection, act of terrorism or war, embargo, strikes (whether legal or illegal), labor or materials shortages, transportation
interruption of any kind, work slowdown, or any other condition beyond the control of the Publisher affecting production or
delivery in any manner.
o. As used in this section entitled “General Terms and Conditions” the term “Publisher” shall refer to AVIATION WEEK’s
AVIATION WEEK & SPACE TECHNOLOGY.
2015 Production Specifications
Ad Size
Specifications for Web Offset Publications: S.W.O.P for the New Millennium - Eleventh Edition 2007.
Publication Trim Size: 7 3⁄4” x 10 1⁄2”; 197mm x 267mm
IMPORTANT: Vital advertising matter must be kept 1⁄4” (13mm) from the publication trim edge in saddle-stitched issues
and 1⁄4” (13mm) from gutter in perfect-bound issues.
Standard Unit Size in Inches/mm: Space can be used only in the following forms. Advertisements exceeding size in
any dimension are considered oversized.
Specifications for Non-Bleed
Space Unit
Width X Depth
Horizontal Width X Depth
1 Page
7” x 9 3⁄4”, 178mm x 248mm
2/3 Page
4 9⁄16” x 9 3⁄4”, 116mm x 248mm
—
—
1/2 Page*
4 9⁄16” x 7 1⁄4”, 116mm x 184mm
7” x 4 3⁄4”, 178mm x 121mm
1/3 Page
2 3⁄16” x 9 3⁄4”, 55mm x 248mm
4 9⁄16” x 4 3⁄4”, 116mm x 121mm
1/4 Page**
2 3⁄16” x 9 3⁄4”, 55mm x 248mm
—
1/6 Page
2 ⁄ ” x 4 ⁄ ”, 55mm x 121mm
4 ⁄ ” x 2 ⁄ ”, 116mm x 57mm
1/9 Page*
2 ⁄ ” x 3”, 54mm x 76mm
—
3 16
34
9 16
14
18
*Two-column one-half page accepted on condition advertising can be placed on top, bottom or side of it.
**Aerospace Products & Services (AP&S) only.
Specifications
Width X Depth
1/2 Page Spread Non-Bleed
394 x 132mm
1/2 Page Spread Bleed
402mm x 136mm
1 Page Bleed
8” x 10 3⁄4”, 203mm x 273mm
1 Page Non-Bleed
6 11⁄16” x 9 7⁄16”, 170mm x 240mm
2 Page Spread Trim
15 1⁄2” x 10 1⁄2”, 394mm x 267mm
2 Spread Bleed*
15 3⁄4” x 10 3⁄4”, 400mm x 273mm
2/3 Page (Vertical)
4 7⁄16” x 9 7⁄16”, 112mm x 240mm
1/2 Page (Vertical)
3 3⁄8” x 9 7⁄16”, 85mm x 240mm
1/2 Page (Horizontal)
6 11⁄16” x 4 1⁄2”, 170mm x 114mm
1/3 Page (Vertical)
2 1⁄8” x 9 7⁄16”, 54mm x 240mm
1/3 Page (Horizontal)
4 7⁄16” x 4 1⁄2”, 112mm x 114mm
1/4 Page (Vertical)
3 3⁄8” x 4 1⁄2”, 85mm x 114mm
1/4 Page (Horizontal)
6 11⁄16” x 2 1⁄8”, 170mm x 54mm
1/6 Page (Vertical)
2 1⁄8” x 4 1⁄2”, 54mm x 114mm
All live copy and/or illustrations must be at least 1/2" (13mm) from any trim or
binding edge. *Spread Bleed = 1/8” (3mm) on all outside edges of publication trim.
Width of Column: 2 3⁄16”; 55mm
Depth of Column: 9 3⁄4”; 248mm
Number of Columns to Page: 3
Total Agate Lines to Page: 420
Screen: Up to 133-line screen.
Surprinting: Use a screen of not more than 30% density for the background where type is surprinted.
Density of Tone: Sum percentage of tone values in two-color wet printing must not exceed 160%. Single screen
should not have screened value less than 5% or greater than 90%. A required value over 90% should be made solid.
Sum percentage of tone values in four-color printing must not exceed 300%
2015 Production Specifications
Ad Materials
Digital Specifications: Preferred File Format — SWOP Recommended: PDF/X-1A:2001 (Note: This particular setting is
especially important if you are using transparencies in your document.), 300 dpi as CMYK.
Email to john.carroll@penton.com.
Translation from English to Russian with standard typesetting and new text file made by Air Transport Observer magazine available at no additional charge, upon request.
Russian Text:Text in ATO advertisements should appear in Russian. Please supply ads with Russian text or we can
translate text for you.
We offer free text translations for ATO advertisements. To have us translate your ad from English into Russian please
do the following:
1. E-mail a high resolution PDF of your ad showing the English text in position to john.carroll@penton.com.
2. Next, Send a high-resolution digital file with ALL English text removed. We will use this file to position your
Russian text. Follow digital specs above.
3. Upon request, we will e-mail you a low resolution proof of your ad showing Russian text in position.
For questions regarding the above specifications please contact: John Carrol at john.carroll@penton.com.
If text to be translated is reversed or overprinted on halftones or color panels, final material must be supplied in digital format.
For shipping instructions and questions regarding material specification, contact John Carrol at
john.carroll@penton.com.
Delivery Instructions — General: For all ad submissions please upload files to https://penton.sendmyad.com/
All space contracts, insertion orders, advertising proofs, copy, and correspondence pertaining to advertising, printing
and reproduction material should be sent to:
Attention: John Carroll, Production
Air Transport Observer
Penton Media, 9800 Metcalf, 4th Floor, Overland Park, KS 66212
Tel: 913-967-1331
Fax: 913-514-7303
e-mail: john.carroll@penton.com
GENERAL TERMS & CONDITIONS:
a. All contents of advertisements are subject to the Publisher’s approval. The Publisher reserves the right to reject or cancel
any advertisement, insertion order, space reservation, or position commitment (collectively, an “advertisement”) at any time,
if for any reason the Publisher deems it to be unacceptable. As used in these General Terms and Conditions, the term
“advertiser” includes any advertiser’s advertising agency, if there is one.
b. All advertisements must be clearly identifiable as such with a trademark or signature of the advertiser. If in Publisher’s
judgment any advertisement creates the illusion of editorial matter, Publisher reserves the right to decline such advertisement
and/or to place the word “Advertisement” in it.
c. It is the advertiser’s responsibility to ensure that all inserts and other advertising comply with U.S. postal regulations and
other applicable Federal and State laws and regulations.
d. Positioning of advertisements is at the Publisher’s discretion, except when the advertiser requests a guaranteed advertisement placement, to which premium charges may apply.
e. The advertiser and its agency, if there is one, each acknowledge that it is fully authorized and/or licensed to publish and
assumes all liability for the entire contents of its advertisements, including without limitation: text; testimonials; representations; illustrations; maps; labels; trademark and other copyrighted or proprietary matter; and the use of the name or likeness
of persons, living or dead. The agency and the advertiser, jointly and severally, will indemnify and save harmless the Publisher
against all loss, liability, damage and expenses of any nature (including reasonable attorney’s fees) resulting from any actions,
claims or suits (“claims”) resulting from advertising purchased pursuant to this rate card, including, without limitation, claims
for libel, violation of rights of privacy or publicity, infliction of emotional distress, unfair competition, or copyright, trademark
or other proprietary rights infringement.
f. Advertisements not received by Publisher’s production department by the production materials closing date will not be
entitled to the privilege of O.K. or revision by the advertiser.
g. Cancellations or changes in orders may not be made by the advertiser after the closing date. Contracts may be cancelled by
the advertiser or Publisher on written notice not less than (i) 30 days in advance of the closing date or (ii) for covers, 90 days
in advance of the closing date.
h. All insertion orders are accepted subject to the provisions of the current rate card. Conditions, including rates, are subject to
change upon notice from the Publisher. Should a rate change be made, the advertiser may cancel space reserved at the time
the change becomes effective without incurring short-rate charges, provided the contract rate has been earned up to the date
of cancellation. Cancellation of space reservations for any other reason (in whole or part) by the advertiser will result in an
adjustment of the rate (short-rate) based on the number and type of insertions placed to the cancellation date, to reflect
actual space used at the earned frequency or volume rate, as of cancellation.
i. Advertisers will be short rated, if within a 12-month (52-week) period from the date of the first insertion, they do not use
the amount of space upon which their billings have been based. Advertisers will be rebated if, within a 12-month (52-week)
period from the date of the first insertion, they have used sufficient space to earn a lower rate than that at which they have
been billed.
j. The Publisher will not be liable under any circumstance for any costs or damages (including consequential damages)
resulting from either the failure to print any advertisement or the appearance of any errors in any advertisement as published.
In such case, the advertiser’s sole remedy will be the right to place a “make-good” advertisement.
k. Failure to make any insertion order correspond in price or otherwise with the rate schedule shall be deemed a clerical error
only; publication thereof shall be made and charged without further notice according to the terms of the rate schedule in force
at the time.
l. The Publisher or its sales agency shall have the right to hold the advertiser and/or its agency jointly and severally liable for
such monies as are due and payable to the Publisher for published advertising.
m. No conditions other than those set forth in this rate card shall be binding on the Publisher unless the Publisher specifically
so agrees in writing, in advance. Specifically, the Publisher will not be bound by conditions or terms printed or appearing on
order blanks or copy instructions submitted by or on behalf of the advertiser.
n. The Publisher will not be liable for any delays affecting the timing or cancellation of any advertisement scheduled to be
published in the event of an act of God, action by any governmental or quasi-governmental entity, fire flood, accidents,
insurrection, act of terrorism or war, embargo, strikes (whether legal or illegal), labor or materials shortages, transportation
interruption of any kind, work slowdown, or any other condition beyond the control of the Publisher affecting production or
delivery in any manner.
o. As used in this section entitled “General Terms and Conditions” the term “Publisher” shall refer to Air Transport Observer.
2015 Production Specifications
Print Ad Requirements
PRINT SPECIFICATIONS
ATW’s preferred file format is a press-ready PDF, created from a postscript file from your native application.
Please do not export to a PDF from your applications.
ATW uses computer-to-plate technology for all printed material. When sending digital files, please use the
following specifications/instructions:
Platform:
Apple or PC accepted.
Files Accepted:
PDF/X, DCS2, PDF (Pre-press high resolution), or Postscript files. All PDF/X files should be verified by the DDAP
Verifier program (www.ddap.org).
Instructions for creating Postscript or PDF files are available at www.pentondigitalads.com. You can access
them by selecting “Creating Postscript” or “Creating PDF Files” from the list of options in the upper left-hand
corner. Native Adobe InDesign files with all supporting elements may be submitted; however, a $250
conversion charge will be applied.
For information on other file formats, please visit https://penton.sendmyad.com/.
Color:
Please send all files in CMYK mode unless a Pantone color is running. RGB files must be converted to CMYK.
Please indicate all colors, including pantone colors, on the checklist. Do not embed CID Lab color or ICC profiles
in your files. These will not render correctly.
Embedded Images:
The minimum resolution requirements are 300 dpi for full-color artwork or grayscale artwork and 1200 dpi for
Bitmap (black & white line art). Images and logos from websites are not usable for print ads.
Proof:
SWOP-certified proofs for all color critical ads must be provided. Recommended SWOP-certified proofs:
u
Imation Matchprint SWOP Lo-Gain Negative Proofing System
u
Fuji Pictoproof
u
Imation Matchprint SWOP Lo-Gain Positive Proofing System
u
Fuji Finalproof
u
Imation Matchprint Digital Halftone Proof CreoScitex
u
AGFA Pressmatch Dry Negative Proofing System
u
Imation Matchprint Pro with Xerox DocuColor 12
u
DuPont Digital Waterproof
u
Trendsetter Spectrum/Proofsetter Spectrum
u
DuPont Waterproof
u
Kodak Approval Digital Color Proofing
u
Polaroid Polaproof Digital Halftone Proofing
u
Iris Pro SWOP
u
ORIS/Epson
u
Fuji Color-Art System CR-T4 SWOP
MORE INFORMATION:
For more information or for help in creating digital files for ATW, please contact the Penton Technical Support
Team at +1-212-696-7000 ext. 1727 or 1-800-321-7003.
NOTE:
All material shipped from outside the US must be shipped prepaid via air mail..
CANCELLATION POLICY:
Cancellations after closing are subject to a 50% cancellation fee.
2015 Production Specifications
Print Ad Sizes
Electronic file transfer:
You may submit electronic files via our digital drop-off site: https://penton.sendmyad.com/. When submitting files
via the website, a SWOP-certified proof must be mailed to:
Air Transport World
Attention: Carey Sweeten
Penton Media
9800 Metcalf Ave
Overland Park, KS 66212
Storage: ATW does not keep a copy of electronic files. Advertisers must retain their original copy.
PRINT AD SIZE REQUIREMENTS
Sizes are indicated in inches first, then in millimeters.
Magazine Trim Size:
Trim Size: 7.75” x 10.5”/197mm X 267mm
• For bleed ads, provide .125” (3.2mm) bleed on all sides.
• Keep all live matter 3/16” (4.7625 mm) from trim edge or 5/16” (7.9375 mm) from bleed edge.
Specifications for Non-Bleed
Ad Size
Dimensions (inches)
Dimensions (millimeters)
Full Page
7.75” x 10.5”
197 mm x 267 mm
1/3 Vertical
2” x 9”
51 mm x 229 mm
2/3 Vertical
4.125” x 9”
105 mm x 229 mm
Full Spread Bleed
15.75” x 10.75”
400 mm x 273 mm
Junior Spread
13.875” x 4.5”
352 mm x 114 mm
Junior Spread Bleed
15.75” x 5.25”
400 mm x 133 mm
1/2 Horizontal
6.3125” x 4.5”
160 mm x 114 mm
1/2 Vertical
3.0625” x 9”
78 mm x 229 mm
1/2 Island
4.125” x 6.75”
105 mm x 171 mm
1/3 Square
4.125” x 3”
105 mm x 76 mm
1/3 Horizontal
6.3125” x 3”
160 mm x 76 mm
1/3 Vertical
2” x 9”
51 mm x 229 mm
1/4 Vertical
3.0625” x 4.5”
78 mm x 114 mm
1/4 Horizontal
6.3125” x 2.25”
160 mm x 57 mm
1/6 Horizontal
3.0625” x 2.25”
78 mm x 57 mm
1/6 Vertical
2.125” x 4.875”
54 mm x 124 mm
Special Advertising Options:
u Bellybands
u
CD-ROMs
u
Inserts (Perforated & Non-Perforated)
u
BRCs
u
Gatefolds
u
Posters
u
French Doors
u
Dot-Whacking
u
Bind-In Cards
u
Barn Doors
u
Post-It Notes
u
Rich media in ATW’s digital edition
GENERAL TERMS & CONDITIONS:
a. All contents of advertisements are subject to the Publisher’s approval. The Publisher reserves the right to reject or cancel
any advertisement, insertion order, space reservation, or position commitment (collectively, an “advertisement”) at any time,
if for any reason the Publisher deems it to be unacceptable. As used in these General Terms and Conditions, the term
“advertiser” includes any advertiser’s advertising agency, if there is one.
b. All advertisements must be clearly identifiable as such with a trademark or signature of the advertiser. If in Publisher’s
judgment any advertisement creates the illusion of editorial matter, Publisher reserves the right to decline such advertisement
and/or to place the word “Advertisement” in it.
c. It is the advertiser’s responsibility to ensure that all inserts and other advertising comply with U.S. postal regulations and
other applicable Federal and State laws and regulations.
d. Positioning of advertisements is at the Publisher’s discretion, except when the advertiser requests a guaranteed advertisement placement, to which premium charges may apply.
e. The advertiser and its agency, if there is one, each acknowledge that it is fully authorized and/or licensed to publish and
assumes all liability for the entire contents of its advertisements, including without limitation: text; testimonials; representations; illustrations; maps; labels; trademark and other copyrighted or proprietary matter; and the use of the name or likeness
of persons, living or dead. The agency and the advertiser, jointly and severally, will indemnify and save harmless the Publisher
against all loss, liability, damage and expenses of any nature (including reasonable attorney’s fees) resulting from any actions,
claims or suits (“claims”) resulting from advertising purchased pursuant to this rate card, including, without limitation, claims
for libel, violation of rights of privacy or publicity, infliction of emotional distress, unfair competition, or copyright, trademark
or other proprietary rights infringement.
f. Advertisements not received by Publisher’s production department by the production materials closing date will not be
entitled to the privilege of O.K. or revision by the advertiser.
g. Cancellations or changes in orders may not be made by the advertiser after the closing date. Contracts may be cancelled by
the advertiser or Publisher on written notice not less than (i) 30 days in advance of the closing date or (ii) for covers, 90 days
in advance of the closing date.
h. All insertion orders are accepted subject to the provisions of the current rate card. Conditions, including rates, are subject to
change upon notice from the Publisher. Should a rate change be made, the advertiser may cancel space reserved at the time
the change becomes effective without incurring short-rate charges, provided the contract rate has been earned up to the date
of cancellation. Cancellation of space reservations for any other reason (in whole or part) by the advertiser will result in an
adjustment of the rate (short-rate) based on the number and type of insertions placed to the cancellation date, to reflect
actual space used at the earned frequency or volume rate, as of cancellation.
i. Advertisers will be short rated, if within a 12-month (52-week) period from the date of the first insertion, they do not use
the amount of space upon which their billings have been based. Advertisers will be rebated if, within a 12-month (52-week)
period from the date of the first insertion, they have used sufficient space to earn a lower rate than that at which they have
been billed.
j. The Publisher will not be liable under any circumstance for any costs or damages (including consequential damages)
resulting from either the failure to print any advertisement or the appearance of any errors in any advertisement as published.
In such case, the advertiser’s sole remedy will be the right to place a “make-good” advertisement.
k. Failure to make any insertion order correspond in price or otherwise with the rate schedule shall be deemed a clerical error
only; publication thereof shall be made and charged without further notice according to the terms of the rate schedule in force
at the time.
l. The Publisher or its sales agency shall have the right to hold the advertiser and/or its agency jointly and severally liable for
such monies as are due and payable to the Publisher for published advertising.
m. No conditions other than those set forth in this rate card shall be binding on the Publisher unless the Publisher specifically
so agrees in writing, in advance. Specifically, the Publisher will not be bound by conditions or terms printed or appearing on
order blanks or copy instructions submitted by or on behalf of the advertiser.
n. The Publisher will not be liable for any delays affecting the timing or cancellation of any advertisement scheduled to be
published in the event of an act of God, action by any governmental or quasi-governmental entity, fire flood, accidents,
insurrection, act of terrorism or war, embargo, strikes (whether legal or illegal), labor or materials shortages, transportation
interruption of any kind, work slowdown, or any other condition beyond the control of the Publisher affecting production or
delivery in any manner.
o. As used in this section entitled “General Terms and Conditions” the term “Publisher” shall refer to AIR TRANSPORT WORLD.
2015 Production Specifications
Ad Size
Specifications for Web Offset Publications: S.W.O.P for the New Millennium - Eleventh Edition 2007.
Publication Trim Size: 7 3⁄4” x 10 1⁄2”; 197mm x 267mm
IMPORTANT: Vital advertising matter must be kept 1⁄4” (13mm) from the publication trim edge in saddle-stitched issues
and 1⁄4” (13mm) from gutter in perfect-bound issues.
Standard Unit Size in Inches/mm: Space can be used only in the following forms. Advertisements exceeding size in
any dimension are considered oversized.
Specifications for Non-Bleed
Space Unit
Vertical Width X Depth
Horizontal Width X Depth
Trim Size
7 ⁄ ” x 10 ⁄ ”; 197mm x 267mm
—
Single-page bleed
8” x 10 ⁄ ”; 203mm x 273mm
—
1 pg., non-bleed
7” x 9 ⁄ ”; 178mm x 248mm
—
Spread bleed
15 ⁄ ” x 10 ⁄ ”; 400mm x 273mm
—
2/3 pg.
4 ⁄ ” x 9 ⁄ ”; 116mm x 248mm
—
1/2 pg. horizontal
—
7” x 4 ⁄ ”; 178mm x 121mm
1/2 pg. island*
4 ⁄ ” x 7 ⁄ ”; 116mm x 184mm
—
1/3 pg.
2 ⁄ ” x 9 ⁄ ”; 55mm x 248mm
7” x 3 ⁄ ”; 178mm x 79mm
1/3 pg. square
4 ⁄ ” x 4 ⁄ ”; 116mm x 121mm
—
1/4 pg.**
3 3⁄8” x 4 3⁄4”; 86mm x 121mm
—
1/6 pg.
2 3⁄16” x 4 3⁄4”; 55mm x 121mm
4 9⁄16” x 2 1⁄4”; 116mm x 57mm
1/9 pg.**
2 1⁄8” x 3”; 54mm x 76mm
—
Gutter-bleed spread (each page)
7 3⁄8” x 9 3⁄4”; 187mm x 248mm
—
34
12
34
34
34
9 16
9 16
3 16
9 16
34
34
34
14
34
34
18
*Two-column one-half page accepted on condition advertising can be placed on top, bottom or side of it.
Width of Column: 2 3⁄16”; 55mm
Depth of Column: 9 3⁄4”; 248mm
Number of Columns to Page: 3
Total Agate Lines to Page: 420
Screen: 120-line screen for B&W; 150-line screen for four-color.
Surprinting: Use a screen of not more than 30% density for the background where type is surprinted.
Density of Tone: Sum percentage of tone values in two-color wet printing must not exceed 160%. Single screen
should not have screened value less than 5% or greater than 90%. A required value over 90% should be made solid.
Sum percentage of tone values in four-color printing must not exceed 300%.
2015 Production Specifications
Ad Materials
Computer-to-Plate Printing
File Formats:
Preferred File Format — SWOP Recommended: PDF/X-1A:2001 (Note: This particular setting is especially
important if you are using transparencies in your document.), 300 dpi as CMYK. Other accepted file formats:
High resolution PDF.
Please move all crop marks and color bars out of the bleed area to ensure that they do not show in the final
printed piece.
Do not submit Application Files and Native Files (Quark, Illustrator, Pagemaker, Photoshop, etc.) which by
themselves are not predictable. Contract color proof must be furnished in order to guarantee color.
Digital Specs:
• File to contain only 1 page or 1 spread
• Line screen: 150 line screen.
• Screen angles used unless otherwise requested on disk label: C-15%, M-45%, Y-90%, K-75%
• All required trapping should be done prior to creating the fill
• Color traps = .08mm/0.144 pt and black overprint set when necessary
• Include quality control patch (color bars) within maximum dimension of ad file
• All marks (trim, bleed, center) should be included in all colors
Publication Trim Size:
• 7 3⁄4” x 10 1⁄2” (197mm X 267mm)
• See Ad Size: Page 1 for bleed and standard unit sizes
Delivery Instructions — General:
For all ad submissions please upload files to https://penton.sendmyad.com/
All space contracts, insertion orders, advertising proofs, copy, and correspondence pertaining to advertising,
printing and reproduction material should be sent to:
Attention: John Carroll, Production
Business & Commercial Aviation
Penton Media, 9800 Metcalf, 4th Floor, Overland Park, KS 66212
Tel: 913-967-1331
Fax: 913-514-7303
e-mail: john.carroll@penton.com
All packages should be labeled with the date of the issue. For furnished inserts, contact Production
Department.
*Miscellaneous surcharges will be at prevailing rates.
2015 Production Specifications
Print Materials
Proofing: For checking make-ready values, all digital files sent to BCA must include one of the following proofs in
compliance with S.W.O.P. procedures: matchprints; cromalins or other proofs pulled on stock similar to publication’s.
Printing: R-O-P forms are printed on high-speed rotary-web offset presses. Printing is wet on wet. Covers and specialpublication printing forms are printed offset (wet). Color rotation black, blue, red, and yellow down last.
Digital Specifications: Business & Commercial Aviation accepts only digital ad files. Follow normal deadlines of three
weeks before issue date. All digital submissions must include contract proofs. Miscellaneous surcharges will be at
prevailing rates.
Furnished-Insert Specifications: Check publication for mechanical specifications, quantity needed and shipping
instructions.
Binding: Saddle-stitched. Some special issues are perfect bound.
Paper Stock: R-O-P Forms: 28-lb. offset coated.
Premium-Stock Printing Forms: 50-lb. offset coated.
Cover Forms: 60-lb. offset coated.
Material Storage: Materials will be stored by Publisher for 13 months and then destroyed, unless advised otherwise in
writing by the advertiser or agency.
Proofs: Xerox or Dylux proofs of publication-set advertisements will be furnished upon request in time for approval,
providing closing dates are met. Proofs of complete advertisements will not be sent.
Delivery Instructions — General:
For all ad submissions please upload files to https://penton.sendmyad.com/
All space contracts, insertion orders, advertising proofs, copy, and correspondence pertaining to advertising, printing
and reproduction material should be sent to:
Attention: John Carroll, Production
Business & Commercial Aviation
Penton Media, 9800 Metcalf, 4th Floor, Overland Park, KS 66212
Tel: 913-967-1331
Fax: 913-514-7303
e-mail: john.carroll@penton.com
All packages should be labeled with the date of the issue.
For furnished inserts, contact Production Department.
CLOSING DATES:
Advertising material should be received 3 weeks prior to publication issue date.
Please see BCA Editorial Calendar for issues and closing dates.
GENERAL TERMS AND CONDITIONS:
For full terms and conditions, please refer to General Terms and Conditions on next page.
GENERAL TERMS & CONDITIONS:
a. All contents of advertisements are subject to the Publisher’s approval. The Publisher reserves the right to reject or cancel
any advertisement, insertion order, space reservation, or position commitment (collectively, an “advertisement”) at any time,
if for any reason the Publisher deems it to be unacceptable. As used in these General Terms and Conditions, the term
“advertiser” includes any advertiser’s advertising agency, if there is one.
b. All advertisements must be clearly identifiable as such with a trademark or signature of the advertiser. If in Publisher’s
judgment any advertisement creates the illusion of editorial matter, Publisher reserves the right to decline such advertisement
and/or to place the word “Advertisement” in it.
c. It is the advertiser’s responsibility to ensure that all inserts and other advertising comply with U.S. postal regulations and
other applicable Federal and State laws and regulations.
d. Positioning of advertisements is at the Publisher’s discretion, except when the advertiser requests a guaranteed advertisement placement, to which premium charges may apply.
e. The advertiser and its agency, if there is one, each acknowledge that it is fully authorized and/or licensed to publish and
assumes all liability for the entire contents of its advertisements, including without limitation: text; testimonials; representations; illustrations; maps; labels; trademark and other copyrighted or proprietary matter; and the use of the name or likeness
of persons, living or dead. The agency and the advertiser, jointly and severally, will indemnify and save harmless the Publisher
against all loss, liability, damage and expenses of any nature (including reasonable attorney’s fees) resulting from any actions,
claims or suits (“claims”) resulting from advertising purchased pursuant to this rate card, including, without limitation, claims
for libel, violation of rights of privacy or publicity, infliction of emotional distress, unfair competition, or copyright, trademark
or other proprietary rights infringement.
f. Advertisements not received by Publisher’s production department by the production materials closing date will not be
entitled to the privilege of O.K. or revision by the advertiser.
g. Cancellations or changes in orders may not be made by the advertiser after the closing date. Contracts may be cancelled by
the advertiser or Publisher on written notice not less than (i) 30 days in advance of the closing date or (ii) for covers, 90 days
in advance of the closing date.
h. All insertion orders are accepted subject to the provisions of the current rate card. Conditions, including rates, are subject to
change upon notice from the Publisher. Should a rate change be made, the advertiser may cancel space reserved at the time
the change becomes effective without incurring short-rate charges, provided the contract rate has been earned up to the date
of cancellation. Cancellation of space reservations for any other reason (in whole or part) by the advertiser will result in an
adjustment of the rate (short-rate) based on the number and type of insertions placed to the cancellation date, to reflect
actual space used at the earned frequency or volume rate, as of cancellation.
i. Advertisers will be short rated, if within a 12-month (52-week) period from the date of the first insertion, they do not use
the amount of space upon which their billings have been based. Advertisers will be rebated if, within a 12-month (52-week)
period from the date of the first insertion, they have used sufficient space to earn a lower rate than that at which they have
been billed.
j. The Publisher will not be liable under any circumstance for any costs or damages (including consequential damages)
resulting from either the failure to print any advertisement or the appearance of any errors in any advertisement as published.
In such case, the advertiser’s sole remedy will be the right to place a “make-good” advertisement.
k. Failure to make any insertion order correspond in price or otherwise with the rate schedule shall be deemed a clerical error
only; publication thereof shall be made and charged without further notice according to the terms of the rate schedule in force
at the time.
l. The Publisher or its sales agency shall have the right to hold the advertiser and/or its agency jointly and severally liable for
such monies as are due and payable to the Publisher for published advertising.
m. No conditions other than those set forth in this rate card shall be binding on the Publisher unless the Publisher specifically
so agrees in writing, in advance. Specifically, the Publisher will not be bound by conditions or terms printed or appearing on
order blanks or copy instructions submitted by or on behalf of the advertiser.
n. The Publisher will not be liable for any delays affecting the timing or cancellation of any advertisement scheduled to be
published in the event of an act of God, action by any governmental or quasi-governmental entity, fire flood, accidents,
insurrection, act of terrorism or war, embargo, strikes (whether legal or illegal), labor or materials shortages, transportation
interruption of any kind, work slowdown, or any other condition beyond the control of the Publisher affecting production or
delivery in any manner.
o. As used in this section entitled “General Terms and Conditions” the term “Publisher” shall refer to AVIATION WEEK’s
Business & Commercial Aviation.
China Regional Advantage
2015 Production Specifications
Ad Size
China Regional Advantage: International Aviation, Business & General Aviation, Aviation Maintenance & Engineering
Publication Trim Size: 8” x 10 3/4”; 205mm x 275mm Screen: Up to 133-line screen
Specifications
Width X Depth
1 Page Bleed
8 ⁄ ” x 11”, 211mm x 281mm
1 Page Non Bleed
8” x 10 3⁄4”, 205mm x 275mm
2 Page Spread Trim
16” x 10 3⁄4”, 410mm x 275 mm
2 Page Spread Bleed
16 1⁄4” x 11”, 416mm x 281mm
2/3 Page (Vertical)
5” x 10 3⁄4”, 130mm x 275mm
1/2 Page (Vertical)
4” x 10 3⁄4”, 102mm x 275mm
1/2 Page (Horizontal)
7” x 4 1⁄2”, 178mm x 114mm
1/3 Page (Vertical)
2 1⁄2” x 10 3⁄4”, 65mm x 275mm
1/3 Page (Horizontal)
8” x 3 1⁄2”, 205mm x 90mm
1/4 Page (Vertical)
4” x 5 3⁄8”, 102 mm x 136mm
1/4 Page (Horizontal)
8” x 2 5⁄8”, 205mm x 67mm
1/6 Page (Vertical)
2 5⁄8” x 5 3⁄8”, 65mm x 136mm
1/9 Page (Vertical)
2 1⁄2” x 3 1⁄2”, 65mm x 90mm
Vertical Ad on Copyright Page
4 3⁄4” x 9 1⁄2”, 124mm x 242 mm
14
Production:
Attention: John Carroll, Production
Penton Media, 9800 Metcalf, 4th Floor, Overland Park, KS 66212
Tel: 913-967-1331
Fax: 913-514-7303
e-mail: john.carroll@penton.com
China Regional Advantage
2015 Production Specifications
Ad Materials
ACCEPTABLE FILE FORMATS:
- High Resolution PDFX1A:2001 format.
- Convert all text into outlines/paths prior to creating final PDF.
- CMYK, 300 dpi
- Embed all fonts
- DO NOT resample images
- Leave color unchanged
- Set all components to print as knock out. Do not set any images to overprint
TEXT:
- Text in International Aviation, Aviation Maintenance & Engineering & Business & General Aviation publications
must be in Chinese.
- Text in Beijing Show News can appear in either English or Chinese. This is a bilingual publication.
CHINESE TEXT:
- If material is supplied with Chinese text already included, please use simple Chinese characters only.
- Do not use superlative saying that “rank” your product such as “the best”, “#1”, “the greatest”, etc.*According
to Chinese advertising law, they do not allow superlative language in their advertisements.
We offer free text translations. To have us translate your ad from English into Chinese please do the following:
- E-mail a PDF of your ad showing the English text in position to john.carroll@penton.com.
- For final material send a high-resolution digital file with ALL English text removed. We will use this file to
position your Chinese text. Follow digital specs listed above.
- Upon request, we will e-mail you a low resolution proof of your ad showing Chinese text in position.
- A second option is for the agency to email us the PDF ad file with the English copy in place, we then send the
agency a Word document with the translated copy. The agencies designers then place the Chinese copy and
send us the final ad.
Delivery Instructions — General: For all ad submissions please upload files to https://penton.sendmyad.com/
OR, Email ad files to:
e-mail: john.carroll@penton.com or send CD with color proof to:
Attention: John Carroll, Production
Penton Media, 9800 Metcalf, 4th Floor, Overland Park, KS 66212
Tel: 913-967-1331
Fax: 913-514-7303
e-mail: john.carroll@penton.com
GENERAL TERMS & CONDITIONS:
a. All contents of advertisements are subject to the Publisher’s approval. The Publisher reserves the right to reject or cancel
any advertisement, insertion order, space reservation, or position commitment (collectively, an “advertisement”) at any time,
if for any reason the Publisher deems it to be unacceptable. As used in these General Terms and Conditions, the term
“advertiser” includes any advertiser’s advertising agency, if there is one.
b. All advertisements must be clearly identifiable as such with a trademark or signature of the advertiser. If in Publisher’s
judgment any advertisement creates the illusion of editorial matter, Publisher reserves the right to decline such advertisement
and/or to place the word “Advertisement” in it.
c. It is the advertiser’s responsibility to ensure that all inserts and other advertising comply with U.S. postal regulations and
other applicable Federal and State laws and regulations.
d. Positioning of advertisements is at the Publisher’s discretion, except when the advertiser requests a guaranteed advertisement placement, to which premium charges may apply.
e. The advertiser and its agency, if there is one, each acknowledge that it is fully authorized and/or licensed to publish and
assumes all liability for the entire contents of its advertisements, including without limitation: text; testimonials; representations; illustrations; maps; labels; trademark and other copyrighted or proprietary matter; and the use of the name or likeness
of persons, living or dead. The agency and the advertiser, jointly and severally, will indemnify and save harmless the Publisher
against all loss, liability, damage and expenses of any nature (including reasonable attorney’s fees) resulting from any actions,
claims or suits (“claims”) resulting from advertising purchased pursuant to this rate card, including, without limitation, claims
for libel, violation of rights of privacy or publicity, infliction of emotional distress, unfair competition, or copyright, trademark
or other proprietary rights infringement.
f. Advertisements not received by Publisher’s production department by the production materials closing date will not be
entitled to the privilege of O.K. or revision by the advertiser.
g. Cancellations or changes in orders may not be made by the advertiser after the closing date. Contracts may be cancelled by
the advertiser or Publisher on written notice not less than (i) 30 days in advance of the closing date or (ii) for covers, 90 days
in advance of the closing date.
h. All insertion orders are accepted subject to the provisions of the current rate card. Conditions, including rates, are subject to
change upon notice from the Publisher. Should a rate change be made, the advertiser may cancel space reserved at the time
the change becomes effective without incurring short-rate charges, provided the contract rate has been earned up to the date
of cancellation. Cancellation of space reservations for any other reason (in whole or part) by the advertiser will result in an
adjustment of the rate (short-rate) based on the number and type of insertions placed to the cancellation date, to reflect
actual space used at the earned frequency or volume rate, as of cancellation.
i. Advertisers will be short rated, if within a 12-month (52-week) period from the date of the first insertion, they do not use
the amount of space upon which their billings have been based. Advertisers will be rebated if, within a 12-month (52-week)
period from the date of the first insertion, they have used sufficient space to earn a lower rate than that at which they have
been billed.
j. The Publisher will not be liable under any circumstance for any costs or damages (including consequential damages)
resulting from either the failure to print any advertisement or the appearance of any errors in any advertisement as published.
In such case, the advertiser’s sole remedy will be the right to place a “make-good” advertisement.
k. Failure to make any insertion order correspond in price or otherwise with the rate schedule shall be deemed a clerical error
only; publication thereof shall be made and charged without further notice according to the terms of the rate schedule in force
at the time.
l. The Publisher or its sales agency shall have the right to hold the advertiser and/or its agency jointly and severally liable for
such monies as are due and payable to the Publisher for published advertising.
m. No conditions other than those set forth in this rate card shall be binding on the Publisher unless the Publisher specifically
so agrees in writing, in advance. Specifically, the Publisher will not be bound by conditions or terms printed or appearing on
order blanks or copy instructions submitted by or on behalf of the advertiser.
n. The Publisher will not be liable for any delays affecting the timing or cancellation of any advertisement scheduled to be
published in the event of an act of God, action by any governmental or quasi-governmental entity, fire flood, accidents,
insurrection, act of terrorism or war, embargo, strikes (whether legal or illegal), labor or materials shortages, transportation
interruption of any kind, work slowdown, or any other condition beyond the control of the Publisher affecting production or
delivery in any manner.
o. As used in this section entitled “General Terms and Conditions” the term “Publisher” shall refer to International Aviation,
Aviation Maintenance & Engineering & Business & General Aviation.
Market Briefings
2015 Production Specifications
Ad Size
Publication Trim Size: 8” x 11”; 215mm x 280mm
Important: Vital advertising matter (all live copy and illustrations) must be kept 1/2” (12mm) from any trim edge.
Files should be in PDF Format (JPEG and TIFF files are acceptable).
Standard Unit Size in Inches/mm: Space can be used only in the following forms. Advertisements exceeding size in
any dimension are considered oversized. Fractional ads are accepted in horizontal format only.
Specifications
Width X Depth
Full Page Non-Bleed
7 ⁄ ” x 10”— File size: 500K max
Full Page Bleed
8 1⁄2” x 11”— File size: 500K max
1/2 Page Horizontal
7 1⁄2” x 4 3⁄4”— File size: 400K max
1/3 Page Horizontal:
7.5” x 3.5”— File size: 350K max
1/4 Page Horizontal
7.5” x 2.5”— File size: 300K max
1” Strip
7.5” x 1”— File size: 250K max
12
Internet:
125 pixels W x 125 pixels H @ 72 dpi. GIF or JPEG format.
Materials:
E-mail PDF, JPEG or TIFF file to Morgan Edwards-McGee at address below. File size should not exceed 500KB please.
Delivery Instructions — General: For all ad submissions please upload files to https://penton.sendmyad.com/
Production materials and correspondence pertaining to printing and reproduction materials should be sent to:
Aviation Week, Advertising Services Coordinator, Attn: Morgan Edwards-McGee
9800 Metcalf Ave., Overland Park, KS 66212
Tel: 913-967-7223
e-mail: Morgan.Edwards-McGee@penton.com
Insertion orders, space contracts and correspondence pertaining to advertising should be sent to:
Spaceage Publishing
Vince Cavaseno
Tel: 617-232-2000
e-mail: vince@spaceage1.com
GENERAL TERMS & CONDITIONS:
a. All contents of advertisements are subject to the Publisher’s approval. The Publisher reserves the right to reject or cancel
any advertisement, insertion order, space reservation, or position commitment (collectively, an “advertisement”) at any time,
if for any reason the Publisher deems it to be unacceptable. As used in these General Terms and Conditions, the term
“advertiser” includes any advertiser’s advertising agency, if there is one.
b. All advertisements must be clearly identifiable as such with a trademark or signature of the advertiser. If in Publisher’s
judgment any advertisement creates the illusion of editorial matter, Publisher reserves the right to decline such advertisement
and/or to place the word “Advertisement” in it.
c. It is the advertiser’s responsibility to ensure that all inserts and other advertising comply with U.S. postal regulations and
other applicable Federal and State laws and regulations.
d. Positioning of advertisements is at the Publisher’s discretion, except when the advertiser requests a guaranteed advertisement placement, to which premium charges may apply.
e. The advertiser and its agency, if there is one, each acknowledge that it is fully authorized and/or licensed to publish and
assumes all liability for the entire contents of its advertisements, including without limitation: text; testimonials; representations; illustrations; maps; labels; trademark and other copyrighted or proprietary matter; and the use of the name or likeness
of persons, living or dead. The agency and the advertiser, jointly and severally, will indemnify and save harmless the Publisher
against all loss, liability, damage and expenses of any nature (including reasonable attorney’s fees) resulting from any actions,
claims or suits (“claims”) resulting from advertising purchased pursuant to this rate card, including, without limitation, claims
for libel, violation of rights of privacy or publicity, infliction of emotional distress, unfair competition, or copyright, trademark
or other proprietary rights infringement.
f. Advertisements not received by Publisher’s production department by the production materials closing date will not be
entitled to the privilege of O.K. or revision by the advertiser.
g. Cancellations or changes in orders may not be made by the advertiser after the closing date. Contracts may be cancelled by
the advertiser or Publisher on written notice not less than (i) 30 days in advance of the closing date or (ii) for covers, 90 days
in advance of the closing date.
h. All insertion orders are accepted subject to the provisions of the current rate card. Conditions, including rates, are subject to
change upon notice from the Publisher. Should a rate change be made, the advertiser may cancel space reserved at the time
the change becomes effective without incurring short-rate charges, provided the contract rate has been earned up to the date
of cancellation. Cancellation of space reservations for any other reason (in whole or part) by the advertiser will result in an
adjustment of the rate (short-rate) based on the number and type of insertions placed to the cancellation date, to reflect
actual space used at the earned frequency or volume rate, as of cancellation.
i. Advertisers will be short rated, if within a 12-month (52-week) period from the date of the first insertion, they do not use
the amount of space upon which their billings have been based. Advertisers will be rebated if, within a 12-month (52-week)
period from the date of the first insertion, they have used sufficient space to earn a lower rate than that at which they have
been billed.
j. The Publisher will not be liable under any circumstance for any costs or damages (including consequential damages)
resulting from either the failure to print any advertisement or the appearance of any errors in any advertisement as published.
In such case, the advertiser’s sole remedy will be the right to place a “make-good” advertisement.
k. Failure to make any insertion order correspond in price or otherwise with the rate schedule shall be deemed a clerical error
only; publication thereof shall be made and charged without further notice according to the terms of the rate schedule in force
at the time.
l. The Publisher or its sales agency shall have the right to hold the advertiser and/or its agency jointly and severally liable for
such monies as are due and payable to the Publisher for published advertising.
m. No conditions other than those set forth in this rate card shall be binding on the Publisher unless the Publisher specifically
so agrees in writing, in advance. Specifically, the Publisher will not be bound by conditions or terms printed or appearing on
order blanks or copy instructions submitted by or on behalf of the advertiser.
n. The Publisher will not be liable for any delays affecting the timing or cancellation of any advertisement scheduled to be
published in the event of an act of God, action by any governmental or quasi-governmental entity, fire flood, accidents,
insurrection, act of terrorism or war, embargo, strikes (whether legal or illegal), labor or materials shortages, transportation
interruption of any kind, work slowdown, or any other condition beyond the control of the Publisher affecting production or
delivery in any manner.
o. As used in this section entitled “General Terms and Conditions” the term “Publisher” shall refer to Aerospace Daily &
Defense Report, Aviation Daily, and The Weekly of Business Aviation.
2015 Production Specifications
Ad Size
New Cover Opportunities
ShowNews Bottom Strip Dimensions:
Space Unit
Width X Depth
Trim
9” x 1.1875”
Bleed
9.25” x 1.4375”
Please keep all vital copy .125” away from trim edge. Bleed dimensions include
bleed all around.
ShowNews Flag Dimensions:
Space Unit
Width X Depth
Trim
2.375” x 2”
Bleed
2.625” x 2.25”
Please keep all vital copy .125” away from trim edge. Bleed dimensions include
bleed all around.
ShowNews Corner Box Dimensions:
Space Unit
Width X Depth
Trim
2.75” x 2”
Bleed
3” x 2.25”
Please keep all vital copy .125” away from trim edge. Bleed dimensions include
bleed all around.
ShowNews Circle Dimensions:
Space Unit
Width X Depth
Diameter
4.1625”
Live Area: From left Edge Radius
2.675” x 3”
2015 Production Specifications
Ad Size
ShowNews Cover Sponsor Circle Specs:
Diameter: 4.1625
Live Area: From left Edge Radius – 2.675”w x 3”h (please see diagram below showing live area.)
3”
LIVE AREA: Please keep
all vital copy inside of
the red lines.
2.675”
ShowNews Cover Tab Ad Specs:
2015 Production Specifications
Ad Size
ShowNews Dimensions: Sizes for a 9 x 12 inch ShowNews publication based on a live area
of 8 x 11 inches on the page:
Space Unit
Width X Depth
Trim Size
9” x 12 “, 228mm x 304mm
Bleed Page
9 ⁄ ” x 12 1⁄4”, 235mm x 311mm
Full Page (non-bleed)
8” x 11”, 203mm x 279mm
Spread Bleed
18 1⁄4” x 12 1⁄4”, 464mm x 311mm
2/3 Page
5” x 10 1⁄2“, 127mm x 266mm
1/2 Page Horizontal
7 3⁄4” x 5 1⁄2”, 197mm x 139mm
1/2 Page Horizonal Bleed
9 1⁄4” x 6 1⁄8”, 235mm x 156mm
1/2 Page Island
5” x 8 1⁄4”, 127mm x 210mm
1/3 Page Square
5” x 5 1⁄4”, 127mm x 133mm
1/3 Page Vertical
2 3⁄8” x 10 1⁄2”, 60mm x 266mm
1/6 Page
2 3⁄8” x 5 1⁄4”; 60mm x 133mm
14
Please keep live matter 1/4” from trim on all sides.
ShowNews Briefing Dimensions: Sizes for a 8 x 10 3/4 inch ShowNews Briefing publication based on a
live area of 7 x 10 inches on the page:
Space Unit
Width X Depth
Trim Size
8” x 10 3⁄4“, 203mm x 273mm
Bleed Page
8 1⁄4” x 11”, 210mm x 279mm
Full Page (non-bleed)
7” x 10”, 178mm x 254mm
2-Page Bleed Spread
16 1⁄4” x 11”, 413mm x 279mm
2-Page Non-Bleed Spread
15 1⁄4” x 10”, 387mm x 254mm
2/3 Page
4 1⁄2“ x 9 1⁄2”, 114mm x 241mm
1/2 Page Horizontal
6 3⁄4“ x 4 3⁄4”, 171mm x 121mm
1/2 Page Island
4 1⁄2“ x 7 1⁄2”, 114mm x 191mm
1/3 Page Square
4 1⁄2” x 4 3/4”, 114mm x 121mm
1/3 Page Vertical
2 1⁄8” x 9 1⁄2”, 54mm x 241mm
1/6 Page Vertical
2 1⁄8” x 4 3⁄4”, 54mm x 121mm
1/6 Page Horizontal
4 1⁄2“ x 2 1⁄8”, 114mm x 54mm
Please keep live matter 1/4” from trim on all sides.
2015 Production Specifications
Ad Materials
File Formats:
Preferred File Format — SWOP Recommended: PDF/X-1A:2001 (Note: This particular setting is especially important if
you are using transparencies in your document.), 300 dpi as CMYK. Other accepted file formats: High resolution PDF.
Please move all crop marks and color bars out of the bleed area to ensure that they do not show in the final
printed piece.
All advertisements should be supplied by email, FTP or on a disk/CD/DVD.
General Information:
• All advertisements must be delivered to the ShowNews office by the due date. In extreme circumstances an
advertiser/agency will be given an extension to this date only after consultation and subsequent agreement.
Late materials should ship directly to the printer only AFTER speaking with the ShowNews office.
• If an advertisement is sent directly to the printer, you must advise the ShowNews office of the name of your
advertiser’s/agency’s courier and the relevant tracking number of the package.
• If an advertisement is a fractional ad, it is very important that the agreed dimensions accompany the
advertisement in inches, and indicate which is the width and height.
• Translations of ads are available. Contact the ShowNews office for availability and procedures.
• Legal: Publisher will not be bound by conditions printed or appearing on order blanks or copy instructions unless
acknowledged by the publisher in writing. Guaranteed positioning available upon request, premium charges
may apply. Bound Inserts may take precedence for Center Spread positioning.
Trim Sizes:
• ShowNews Trim Size: 9” x 12”
• ShowNews Briefing Trim Size: 8” x 10 3⁄4”
Delivery Instructions — General: For all ad submissions please upload files to https://penton.sendmyad.com/
All space contracts, insertion orders, advertising proofs, copy, and correspondence pertaining to advertising, printing
and reproduction material should be sent to:
Attention: John Carroll, Production
Aviation Week ShowNews
Penton Media, 9800 Metcalf, 4th Floor, Overland Park, KS 66212
Tel: 913-967-1331
Fax: 913-514-7303
e-mail: john.carroll@penton.com
All packages should be labeled with the date of the issue.
For furnished inserts, contact Production Department.
GENERAL TERMS & CONDITIONS:
a. All contents of advertisements are subject to the Publisher’s approval. The Publisher reserves the right to reject or cancel
any advertisement, insertion order, space reservation, or position commitment (collectively, an “advertisement”) at any time,
if for any reason the Publisher deems it to be unacceptable. As used in these General Terms and Conditions, the term
“advertiser” includes any advertiser’s advertising agency, if there is one.
b. All advertisements must be clearly identifiable as such with a trademark or signature of the advertiser. If in Publisher’s
judgment any advertisement creates the illusion of editorial matter, Publisher reserves the right to decline such advertisement
and/or to place the word “Advertisement” in it.
c. It is the advertiser’s responsibility to ensure that all inserts and other advertising comply with U.S. postal regulations and
other applicable Federal and State laws and regulations.
d. Positioning of advertisements is at the Publisher’s discretion, except when the advertiser requests a guaranteed advertisement placement, to which premium charges may apply.
e. The advertiser and its agency, if there is one, each acknowledge that it is fully authorized and/or licensed to publish and
assumes all liability for the entire contents of its advertisements, including without limitation: text; testimonials; representations; illustrations; maps; labels; trademark and other copyrighted or proprietary matter; and the use of the name or likeness
of persons, living or dead. The agency and the advertiser, jointly and severally, will indemnify and save harmless the Publisher
against all loss, liability, damage and expenses of any nature (including reasonable attorney’s fees) resulting from any actions,
claims or suits (“claims”) resulting from advertising purchased pursuant to this rate card, including, without limitation, claims
for libel, violation of rights of privacy or publicity, infliction of emotional distress, unfair competition, or copyright, trademark
or other proprietary rights infringement.
f. Advertisements not received by Publisher’s production department by the production materials closing date will not be
entitled to the privilege of O.K. or revision by the advertiser.
g. Cancellations or changes in orders may not be made by the advertiser after the closing date. Contracts may be cancelled by
the advertiser or Publisher on written notice not less than (i) 30 days in advance of the closing date or (ii) for covers, 90 days
in advance of the closing date.
h. All insertion orders are accepted subject to the provisions of the current rate card. Conditions, including rates, are subject to
change upon notice from the Publisher. Should a rate change be made, the advertiser may cancel space reserved at the time
the change becomes effective without incurring short-rate charges, provided the contract rate has been earned up to the date
of cancellation. Cancellation of space reservations for any other reason (in whole or part) by the advertiser will result in an
adjustment of the rate (short-rate) based on the number and type of insertions placed to the cancellation date, to reflect
actual space used at the earned frequency or volume rate, as of cancellation.
i. Advertisers will be short rated, if within a 12-month (52-week) period from the date of the first insertion, they do not use
the amount of space upon which their billings have been based. Advertisers will be rebated if, within a 12-month (52-week)
period from the date of the first insertion, they have used sufficient space to earn a lower rate than that at which they have
been billed.
j. The Publisher will not be liable under any circumstance for any costs or damages (including consequential damages)
resulting from either the failure to print any advertisement or the appearance of any errors in any advertisement as published.
In such case, the advertiser’s sole remedy will be the right to place a “make-good” advertisement.
k. Failure to make any insertion order correspond in price or otherwise with the rate schedule shall be deemed a clerical error
only; publication thereof shall be made and charged without further notice according to the terms of the rate schedule in force
at the time.
l. The Publisher or its sales agency shall have the right to hold the advertiser and/or its agency jointly and severally liable for
such monies as are due and payable to the Publisher for published advertising.
m. No conditions other than those set forth in this rate card shall be binding on the Publisher unless the Publisher specifically
so agrees in writing, in advance. Specifically, the Publisher will not be bound by conditions or terms printed or appearing on
order blanks or copy instructions submitted by or on behalf of the advertiser.
n. The Publisher will not be liable for any delays affecting the timing or cancellation of any advertisement scheduled to be
published in the event of an act of God, action by any governmental or quasi-governmental entity, fire flood, accidents,
insurrection, act of terrorism or war, embargo, strikes (whether legal or illegal), labor or materials shortages, transportation
interruption of any kind, work slowdown, or any other condition beyond the control of the Publisher affecting production or
delivery in any manner.
o. As used in this section entitled “General Terms and Conditions” the term “Publisher” shall refer to AVIATION WEEK’s
ShowNews.