1. business and industrial
2. advertising and marketing
3. advertising

MeMphis
parent
MEDIA KIT 2015
TING
BRA
25
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460 Tennessee sTreeT suiTe 200 • memphis, Tennessee 38103 • 901.521.9000 • fax 901.521.0129 • www.memphisparenT.com
Memphis Parent
the go to
Our History
Source Parents
When you’re looking for reliable, local information about raising kids
in the Mid-South, where do you go? For 25 years, informed parents
have relied on Memphis Parent magazine, the region’s top parenting
authority. Every month, we provide accurate, up-to-date information
on topics that affect family life. From parenting trends and behaviorial
issues to learning more about health, cooking, baby care, education,
and more. Each month, we talk to local and national authorities to
bring you the latest information on topics parents care about. We also
boast the best family calendar in the city. If you’re looking for activities
for kids, we’ve got it covered. Memphis Parent: Reliable, accurate, a
name you can trust.
Our Audience
So who does Memphis Parent reach? Parents, educators, doctors,
grandparents, business leaders, child care professionals, to name
a few. Simply put, our readers share a common goal: to do what
is best for children. Our broad distribution places us in front of
readers, with more than 400 outlets around the Mid-South. You’ll
for
find us in hospitals, child care centers, schools, retail outlets, as
well as more than 28 Kroger supermarkets. Our demographic is
diverse — 82,507* readers and counting — and many tell us they
hold on to our magazine for more than three weeks. Our readers
are smart, educated, and dedicated to family life. Aren’t those the
type of customers you desire, too?
Our Value
Lots of readers tell us they pick up Memphis Parent for our
advertisers, because parents (and moms in particular) are always in
the market for new products. Whether it’s locating a pediatrician,
buying new furniture for the home, finding shoes for the kids,
or shopping for a new school or car, our readers are looking for
those businesses that target their needs. Our advertisers frequently
tell us: placing an ad with Memphis Parent gets results. Why?
Because you’ll reach a target audience that’s looking for your
goods and services. That’s what advertising is all about — building
relationships. Come join our family, you’ll be glad you did.
*Source: CVC 2014
460 Tennessee street suite 200 • memphis, tennessee 38103 • 901.521.9000 • fax 901.521.0129 • www.memphisparent.com
Our Readers
61, 880
planning pediatric/medical care
The average age of a Memphis
Parent reader is 35.
30,856
The average household income is
$93,806.
planning to purchase
children’s clothing
41% have household incomes of
$100,000+.
65,180
planning to enroll kids/self
in class/education
78% are between the ages of 25–44.
57% have a college degree or higher.
Source: CVC June 2014
66,830
planning dining/entertainment
Circulation
Memphis Parent distributes over 34,000 papers
every month throughout Memphis, Collierville,
Germantown, Cordova, Bartlett and DeSoto
County, MS areas. You can pick up Memphis
Parent at over 400 locations, including doctors
offices, most private schools, preschools and
daycares, 28 Kroger stores, public libraries, retail
stores, recreation facilities and museums.
Source: CVC 2014
460 Tennessee street suite 200 • memphis, tennessee 38103 • 901.521.9000 • fax 901.521.0129 • www.memphisparent.com
parent 2015 Planning Calendar
MeMphis
January 2015 — Education Issue
Editorial: Education, Performing Arts, Travel
Special Advertising Sections: Travel Directory, Services & Misc, Classes & Lessons
space deadline / materials deadline by noon cst: December 17, 2014 / December 19, 2014
february 2015 — Residential Camps
Editorial: Renewal Issue
Special Advertising Sections: Baby & Kid Expo Guide, Doctor Profiles, Services & Misc,
Classes & Lessons
space deadline / materials deadline by noon cst: January 16, 2015 / January 20, 2015
March 2015 — Camp Issue
Editorial: Summer Camp Issue
Special Advertising Sections: 5 Fabulous: Gear, Services & Miscellaneous, Classes & Lessons
Event: Virtual Camp Fair*
*Note: All listings are $100, plus $50 to upgrade. List each camp individually for searchability.
space deadline / materials deadline by noon cst: February 18, 2015 / February 20, 2015
April 2015 — Baby Issue
Special Advertising Sections: 5 Fabulous: Nursery, Services & Miscellaneous, Classes & Lessons
space deadline / materials deadline by noon cst: March 18, 2015 / March 20, 2015
May 2015 — 25th Anniversary Issue
Editorial: Mom Issue, Party Ideas, Pre-School Guide
Special Advertising Sections: Services & Miscellaneous, Classes & Lessons
Event: Cover Kids Announcement
space deadline / materials deadline by noon cst: April 17, 2015 / April 20, 2015
June 2015 — Summer Fun
Editorial: Outdoor Travel
Special Advertising Sections: 5 Fabulous, Services & Miscellaneous, Classes & Lessons
space deadline / materials deadline by noon cst: MAY 18, 2015 / MAY 20, 2015
460 Tennessee street suite 200 • memphis, tennessee 38103 • 901.521.9000 • fax 901.521.0129 • www.memphisparent.com
2015 Planning Calendar
MeMphis
parent
July 2015 — Family Survival Guide
Editorial: Family Survival Guide
Special Advertising Sections: Services & Misc, Classes & Lessons
space deadline / materials deadline by noon cst: JUNE 17, 2015 / JUNE 19, 2015
August 2015 — Back to School Issue
Editorial: After School Activites
Special Advertising Sections: Services & Misc, Classes & Lessons
space deadline / materials deadline by noon cst: July 17, 2015 / July 20, 2015
September 2015 — Wellness Issue
Editorial: Nutrition & Fitness, Fall Festivals, Performance Arts
Special Advertising Sections: Doctor Profiles, Services & Miscellaneous, Classes & Lessons
space deadline / materials deadline by noon cst: August 18, 2015 / August 20, 2015
October 2015 — Health Issue
Editorial: Women’s Health Issue, Special Needs Guide
Special Advertising Sections: Special Needs, Services & Miscellaneous, Classes & Lessons
space deadline / materials deadline by noon cst: September 18, 2015 / September 21, 2015
November 2015 — Holiday Issue
Editorial: Travel
Special Advertising Sections: 5 Fabulous: Gifts, Services & Miscellaneous, Classes & Lessons
space deadline / materials deadline by noon cst: October 16, 2015 / October 19, 2015
December 2015 — Family Choice Awards
Special Advertising Sections: 5 Fabulous: Exercise, Services & Miscellaneous,
Classes & Lessons
space deadline / materials deadline by noon cst: November 18, 2015 / November 20, 2015
460 Tennessee street suite 200 • memphis, tennessee 38103 • 901.521.9000 • fax 901.521.0129 • www.memphisparent.com
Rates/Ad Specs/Policies
MeMphis
parent
display advertising rates (Per ad)
B/W
Full Page
3/4 Page
1/2 Page
1/4 Page
1/8 Page
1/16 Page
1x
$ 1870
$ 1395
$ 1020
$ 540
$ 285
$ 160
4x
$ 1700
$ 1290
$ 890
$ 475
$ 250
$ 135
6x
$ 1550
$ 1175
$ 815
$ 425
$ 225
$ 125
12x
$ 1390
$ 1045
$ 755
$ 390
$ 205
$ 115
Color = $250 – $650 depending on size of ad.
Call for more information.
Back Cover: 25% premium
Inside Front Cover: 15% premiun
Inside Back Cover: 10 % premium
*Rates are based on advertisers supplying camera-ready art.
Halftones should be 85 linescreen. An art production fee may be
added for ads not camera-ready.
display ad sizes
*Full page
9 in x 12 in
*1/4 page strip horizontal
9 in x 2.875 in
*3/4 page horizontal
9 in x 9 in
*1/4 page strip vertical
2.125 in x 12 in
*3/4 page vertical
6.75 in x 12 in
ADVERTISING POLICIES
Memphis Parent reserves the right to reject or cancel any advertisement
which is not in keeping with the publication’s standards. Advertisers
assume responsibility for the content of the advertisements and for any
resulting claims, expenses or losses arising from the advertising content.
*1/4 page square
4.375 in x 5.875 in
*1/8 page horizontal
4.375 in x 2.875 in
*1/2 page horizontal
9 in x 5.875 in
*1/2 page vertical
4.375 in x 12 in
*1/8 page vertical
2.125 in x 5.875 in
*1/16 page
2.125 in x 2.875 in
Publication Schedule
Memphis Parent is published the first of every month.
Cancellations are not accepted after closing date for space reservations. Advertising copy from most recent insertion will
be run if copy is not received by specific deadline.
Advertising Specifications/Production
File Format:
A high-resolution CMYK PDF (PDF/X-1a, 300
dpi) is the most desirable file format. Highresolution (300 dpi) TIFFs and JPEGs are also
acceptable. Anything below this resolution will
appear pixelated when printed.
Adobe Illustrator, InDesign, and Photoshop files
should be converted to PDF/X-1a before sending.
Please ensure all fonts are embedded and all
blacks used are 100% black.
Please do not submit ads in Microsoft Word or
Publisher formats. We no longer use nor have
access to Quark or Publisher files.
Our Production Staff:
The advertising and production staff of Memphis
Parent is available to assist advertisers in ad
production from initial concept to finished ad. If
more than one proof is required, Memphis Parent
reserves the right to add production charges to
the cost of the ad.
If the Memphis Parent art department is
producing the ad, all fonts and artwork must be
provided. Photo images should be scanned in at
300 dpi. Any artwork used must be provided by
and licensed/owned by the advertiser.
Production Hints:
Reversed ads (white type on a dark background)
are more difficult to read and may print poorly on
newsprint. Small, thin type may also be difficult to
read when printed on newsprint.
If you have any questions, please call
901.521.9000 and ask for the Memphis Parent
Art Department.
Please e-mail all ads and artwork to
sheryl@memphisparent.com
and cc:
art@memphisparent.com
460 Tennessee street suite 200 • memphis, tennessee 38103 • 901.521.9000 • fax 901.521.0129 • www.memphisparent.com
Inside Memphis Parent
MeMphis
parent
family survival Guide
Family choice awards
family table
2
4
around town
Calendar of events
1. My little brother is always acting silly.
2. We love an afternoon snack
$42 from Janie and Jack
Kathryn: Tea Collection from Sachi • green bird T,
Will: Tea Collection from Cottontails • Scandinavian
Kathryn: Gap’s new uniform collection, with Gap shield repellent:
$26; black and white stripe leggings, $22
inspired boy’s T, $26; brown shorts, $26
grey jumper/$26.95, pink & grey cardigan, $39.95 • Mary Janes, $34
Special thanks to our vendors: Bella
Will: Itty Bitty Bella • Navy stripe top and shorts,
Kathryn: Tea Collection from Sachi • Fuschia flower
Maggie: Denim jacket, $34.95, shirt, $16.95, pleated gray skirt, $19.95, glitter print
Vita, Itty Bitty Bella, Cottontails, Sachi,
$61; Blabla monkey, $53
dress, $29
lunch bag, $17.95 all from Gap Kids • headband, Bella Vita, $29
Canvas rucksack, Gap Kids, $39.95
5. What's best about school? Spending time with friends.
Bradley: Khaki pants, $29.95, blue oxford cloth shirt, $24.95
Credits:
Set design by Sarah Crawford
Photography by Allison Rodgers
Photo editing by Jeff Rodgers
Art layout by Melissa Ellis
Produced by Jane Schneider
Will: Lakeside weekend collection • lightning bug top, $22, madras shorts,
Special thanks to our models: Maggie,
Kathryn, Bradley, Will, and their parents.
23
Gap Kids, and Patricia’s Gift Store
august 2012
Too Cool for School
Owl backpack, Itty Bitty Bella, $23
www. me mphi s pa r e nt . c o m
5
3 & 4. Stash your school supplies in these hip backpacks this year.
22
M e M p h i s pa r e n t a u g u s t 2 0 1 2 www. me mphi s pa r e nt . c o m
1
M e M p h i s pa r e n t
3
Fashion
Dear Teacher
can-do kids
our favorite Moments
460 Tennessee street suite 200 • memphis, tennessee 38103 • 901.521.9000 • fax 901.521.0129 • www.memphisparent.com
Digital Rate Card
728x90
Memphisparent.com site sponsorships
are now available! Receive a 25% share
of audience reach with your sponsorship.
300x250
Ad sizes include: 300x250 and 728x90.
Your ad will be rotated through these positions
to 25% of our readership in a one-month time
period.
Every day our readers log on to memphisparent.
com to check our our editor’s daily blog, “In The
Moment,” to read our parenting tools and tips,
and to check out our robust and popular online
parents and kids event calendar.
$275/month
BONUS:
Our site sponsorship clients also receive inclusion in two
of our weekly emails, with an ad placement of 600x200. Our optin email readership of 3,300+* subscribers receives a weekly email
update about our fresh online and print content and our picks of
things to do around town. Your ad will appear on two (2) emails in
the month of your site sponsorship purchase.
600x200
Additional Digital Opportunities
Social Lift Package
We have developed an audience of over 6,800*
fans and followers across our various social media
platforms. We offer one promoted “post” per
week. Post your message to our followers for $100,
which includes our Facebook audience, our Twitter
audience, our Pinterest audience, and our Instagram
audience. All four platforms are included for the
$100 cost. Subject to publisher approval.
Dedicated Email Blast
We offer the opportunity to mail your email message
to our 3,300+* email subscribers, at a cost of $500 per
dedicated email. Subject to publisher approval.
Facebook
Twitter
And More!
We offer website services, SEO/SEM services, ad network
opportunities, custom content creation, photography
and video services, event ticketing services, and more.
Ask your account rep for more details on any of our
additional offerings.
* As of October 1, 2014. Acceptable ad formats are GIF (animated or static) and JPG. Image resolution should be 72 DPI and RGB color.
Maximum file size is 1MB. All ads should link to a URL provided by client. For social lift and dedicated email blasts, client and Memphis Parent
digital team will coordinate art needs together. Design services are available.
460 Tennessee street suite 200 • memphis, tennessee 38103 • 901.521.9000 • fax 901.521.0129 • www.memphisparent.com