FAST FACTS C O M PA N Y I N F O R M AT I O N Founded 2000 by Andrew Reid Vision Critical provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Unlike traditional customer research, which is slow, expensive and gathers dust on a shelf, Vision Critical’s customer intelligence platform replaces static data and cumbersome reports with real-time actionable customer intelligence that companies need to build better products, deliver better services and achieve better business outcomes. Hundreds of high-performance organizations use Vision Critical’s technology, including Banana Republic, Yahoo and Discovery Communications. Ownership Privately held Corporate headquarters Vancouver, British Columbia Employees LEADERSHIP Scott Miller, CEO 650+ Andrew Reid, Founder, President and Chief Number of offices Product Officer 16+ Ed Morawski, President and Global Chief Funding information 2006, $3M from Wellington 2012, $20M from OMERS Ventures Acquisitions Dec. 31, 2012, DiscoverText Brands worked with to date 650+ Industries we support Operating Officer Derek Smyth, Chief Revenue Officer Donna de Winter, Chief Financial Officer Kobi Ofir, Chief Technology Officer Denise Jasienczyk, Executive Vice President, Customer Success Mark Bergen, Executive Vice President, Sales Tyler Douglas, Chief Marketing Officer Media and Entertainment Retail CPG Finance Education Healthcare Technology BOARD OF DIRECTORS Jim Fletcher, Chairman of the Board Brands we work with visioncritical.com/customer-stories Allure Magazine ASDA AvalonBay Communities Banana Republic Campbell Soup Company City of Vancouver Cleveland Clinic Discovery Communications Guitar Center Intuit Kaiser Permanente Lonely Planet Molson Coors NASCAR Nordstrom PPL Electric Utilities Radio One SingTel Yahoo University of British Columbia World Vision Eileen Campbell, Chief Marketing Officer, IMAX Corporation Jenny Smelyanets Insight Communities Enables companies to engage in meaningful conversations with their stakeholders or a broader market audience. Insight Communities deliver actionable insight that helps drive better business decisions. Member Feedback People are bombarded with requests to fill out surveys—and the problem is only getting worse. We see things differently. It’s not about a oneway questionnaire directed “at” customers. We believe people want to have a meaningful conversation with brands rather than an interrogation. Discussions Learn what customers think and why by engaging them in fun, thoughtful and visually appealing discussions that are easy to design and moderate. Reporting & Analytics Howard Gwin, Corporate Director Real-time reporting and analytics tools helps inspire, empower and activate stakeholders with the insight they need to make better decisions faster. Kevin Kimsa, Managing Director, OMERS Ventures IdeaHub Mathew George, Vice President, TELUS Ventures Donald Lenz, Director of Newport Private Wealth Inc. Scott Miller, Group CEO Jennifer Reid, Independent Director, Angus Reid Enterprises MARKET PRESENCE IdeaHub reduces the time, effort and expense of generating new ideas for businesses within a secure, online community. IdeaScreen IdeaScreen is a web based application that screens early-stage ideas. Enable the target audience to assess the appeal and value of new concepts quickly and easily. Member Portals Vision Critical works with one in three Fortune 500 companies. Uniquely branded Member Portals help keep community members continuously engaged. Vision Critical products are distributed in 27 languages. Voice of Market Vision Critical spans five continents and nine countries. Vision Critical’s customers deploy tens of thousands of surveys each year to tens of millions of community members. MEDIA CONTACT PRODUCTS jenny.smelyanets@visioncritical.com +1.212.402.8238 Delivers the voice of the market to enable companies to reach an audience outside their immediate network to get a different point of view or validate an existing one. Offers the industry’s highest response rates across four separate communities with participants in over 100 countries. www.visioncritical.com