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c/o Heather Peterkin
Osceola Medical Center
PO Box 218
Osceola, WI 54020
Invites You to Attend the
HFMA 2015 Winter Conference
“Leading the Change”
January 28-30, 2015
The Wilderness Resort, WI Dells
To:
• “Understanding Change and Transitions” - Amy Climer
• “From Bricks and Mortar to New Models of Care Delivery”- Larry Volkmar
• “New Perspectives on Revenue Cycle Performance: From Panoramas to Gnats Eyelashes” –
David Dyke
• “Using Demand Forecasting to Support Revenue Strategies” – Tom Manak
• Amounts Generally Billed – Who, What, When, Where, and How- Brian Stephens
• “If Healthcare is about wellbeing, then why am I so stressed out?” – Jerry Bridge
• “How to Survive in Today’s Environment of Healthcare Pricing Scrutiny”- Brian Workinger
• “The True Financial Impact of Readmissions” - Jim Hoffman
• “Evaluating Potential Partnerships: Financial and Strategic Considerations” – Barry Segraves
and Emily Wadhwani
• “Wisconsin Health Care: Where Are We and What Lies Ahead” – Jenny Boese
Program Sponsored by:
MMIC Group and ProAssurance
Sponsors
Program Location
The Wilderness Resort
45 Hillman Road
Wisconsin Dells, WI 53965
Phone: (800)867-9453
Reserve your room by January 7, 2015 to receive the discounted
room rate of $99*. Be sure to mention “Wisconsin HFMA” when
making your reservation. A special rate is being offered for the
weekend: $119* for Friday night and $139* for Saturday night.
*Rate subject to 11.5% sales tax and a $12.95 nightly resort fee.
Wilderness Resort is located in the heart of the WI Dells. From
I-90/94, take exit 92 and turn north. After the stop light, go 4
blocks, the Wilderness Resort is on the right side of the street.
Sponsor Registration:
If you are a sponsor of HFMA Wisconsin, you were mailed free program registration certificates. To use these certificates,
please register online at http://hfmawisconsin.com/Events.html and select the option “Sponsor (Free Certificate)”. Upon
completion, please mail the certificate to:
Wendy Ellwein
P.O. Box 25413
Woodbury, MN 55125
For further information on this program,
contact program chair:
Heather Peterkin
Osceola Medical Center
PO Box 218
Osceola, WI 54020
Heather.Peterkin@myomc.org
(715) 294-4519
To view the HFMA Wisconsin sponsor listing for information on complimentary program registrations, visit:
http://hfmawisconsin.com/Sponsors.html.
We accept all major credit cards and checks. Please make checks payable to HFMA Wisconsin and mail to:
Wendy Ellwein
P.O. Box 25413
Woodbury, MN 55125
Sponsor Faire
Conference Registration
Registration is only being accepted online at: http://hfmawisconsin.com/Events.html
If you have any questions please contact Heather Peterkin at Heather.Peterkin@myomc.org or (715) 294-4519.
EARLY BIRD Discount for Members ends January 16th!
Member Rates:
Full Program $195 (after January 16th $225)
Thursday Only $135 (after January 16th $150)
Friday Only $60 (after January 16th $75)
New for this event: Sponsor Faire!!!! HFMA will be hosting a Sponsor Faire during our Winter Conference on Thursday,
January 29th.
Sponsors: Current sponsors, you should have received an email with details. Make sure you register and sign up quickly to
get best spots. Not a current sponsor? It’s not too late. You can still become an HFMA sponsor so you can exhibit at this
event. Contact sponsor chair Art Mertig at amertig@ashlandmmc.com with any sponsor related questions.
Attendees: Plan on attending the event and mingling with our sponsors during a fun filled casino night in the vendor hall.
Non-Member Rate:
Full Program: $275
Thursday Only $175
Friday Only $100
Guest Pass Rates:
Wednesday: $25
Thursday: $50
(Guest Passes can only be purchased with a conference registration and be used by a family member or significant other.)
Special Promotion… Want a free Membership??
Free HFMA WI Membership Offer! Any non-member of HFMA that registers and pays for the entire conference will
receive a free HFMA WI membership through 5/31/2015, a value worth $163. Upon registration, a membership
application will be emailed to you. All you have to do is complete the application and return it to the registration desk at
the conference.
HFMA Refund Policy: A full refund of the registration fee, less a $25.00 processing charge, will be granted if a cancellation is received up
to 5 days prior to the meeting. A 50% refund, less a $25.00 processing charge will be granted if a cancellation is received up to 48 hours
prior to the meeting. No refund will be granted if a cancellation is received less than 48 hours prior to the meeting. Substitutions with the
same organizations are allowable. Exceptions to this policy may be allowed at the discretion of the VP of Programs, in consultation with
the Program Chair and the President of the Wisconsin HFMA Chapter.
Social Activities
Wednesday, January 28, 2015
6:00-8:00 pm
Dinner and Networking
(on site at hotel and included in the cost of Educational Registration)
Join us for a night of networking with other attendees, casual food and of course drinks (host bar from 6-7pm)
Thursday, January 29, 2015
6:00 pm – 9:00 pm
Sponsor Faire with Casino Night
(on site at hotel and included in the cost of Educational Registration)
Join us for our Sponsor Faire showcasing many of our current HFMA sponsors. In the vendor hall, you can network with
other attendees while you try your luck at a variety of casino games. Casual dinner will also be provided along with
drinks.
11:45 am Friday, January 30, 2015
Door prize drawing (must be present to win).
Conference Agenda
Wednesday, January 28
6:00-8:00pm Dinner and Networking
Thursday, January 29
7:45 – 8:30 am
Continental Breakfast and Registration
8:20-8:30 am
President’s Welcome
8:30 – 9:45 am
General Session I: Amy Climer, Climer Consulting
Understanding Change and Transitions
The old adage that people hate change is not true. Think about how many people voluntarily bring change into their lives by having
babies, getting married, accepting a new job, or going on vacation some where they have never been. Change can be welcomed and
positive, but organizations often struggle with implementing change because they inadvertently force it on their employees. In this
workshop we will examine a change model that helps us understand how we respond to change as well as the equation for leading
successful change.
Educational objectives/ Participants will
1.Understand the difference between change and transition
2. Learn a change model and equation that help explain how change actually works
3.Explore what managers and leaders can do to smoothly implement change.
9:45-10:00 am
Switch Sessions
10:00 -11:00 am
Breakouts:
Session 101: Larry Volkmar, The Claro Group
From Bricks and Mortar to New Models of Care Delivery
At the end of this session the participants will be able to describe at least one new Care Delivery Model for the Chronically Ill The
participants will be able to Define “Marketshare in An Era of Accountable Care”
The participants will be able to identify which patients are utilizing your organization’s resources The participants will be able to
explain the importance of care management in the Era of Accountable Care.
Session 102: David Dyke, Relay Health
New Perspectives on Revenue Cycle Performance: From Panoramas to Gnats Eyelashes
Session will focus on sharing ideas related to understanding & measuring organizational performance prior to during a period of sustained industry changes (ICD10, ACA, Revenue Pressure, etc).
Learning Objectives (a description of what attendees will learn from the presentation)
• Identify opportunities to improve internal measurement of key performance areas
• Understand the potential for comparing internal measurements against relevant peer groups externally
• Gain insight into measuring various internal and external areas to improve financial and operational metrics
Target Audience (who should attend and will benefit from the presentation)
• Revenue cycle leadership
• Process improvement teams
• Analytics & Quality Assurance
Conference Agenda
11:00-11:15 am
Switch Sessions
11:15-12:15
Breakouts
Session 201: Tom Manak, Sg2
Using Demand Forecasting to Support Revenue Strategies
During this session we will talk about 10-year inpatient and outpatient forecasts and the impact changes in care delivery and policy
will have on those forecasts. From there we will look at specific clinical examples within the forecast, how an organization must look
at their future volumes, and discuss new metrics and statistics that must be thought about in determining future organizational utilization.
• Understand the impact factors beyond population growth and aging that will affect the long-term demand for health care services.
• Determine the influence of demand forecasting on revenue-based decision making within a sample service line (eg, women’s services).
• Connect the importance of demand forecasting to market sensitivity planning.
• Define a series of advanced growth metrics grounded in demand forecasting.
Session 202: Brian Stephens, Ministry Door County Medical Center
Amounts Generally Billed – Who, What, When, Where, and How
We will review the proposed IRS regulation 501(r) with particular attention to the calculation and implementation of AGB. By the end
of the session, participants will:
• Know how to calculate AGB for their facility and when it should be applied
• Understand various options and examples of how the proposed regulations might be applied at their facility and other facilities
• Gain a greater appreciation for Judge Smails of Caddyshack fame! (Hey, you have to do something to lighten up a discus
sion on proposed IRS regulations)
12:15 – 1:15 pm
Lunch
1:15 – 2:45 pm
Keynote Speaker: Jerry Bridge, Lifeworks Education
“If healthcare is about well being, why am I so stressed out?”
The purpose of h ealthcare is to alleviate suffering and increase well being. And yet, vast numbers of healthcare workers,
administrators and managers are feeling over stressed, overwhelmed, over tired and burned out. Sick, distressed employees are
prone to poor diet, lack of exercise, low energy and depression.
Questions and key points:
1.Facing the challenge: exploration of the individual and collective sources of stress, anxiety and negativity.
2. Assessment: what are your challenges and where do you need support?
3. Inspiration, encouragement, tips and tools for prac¬ticing ‘self care’- ideas for exchanging anxiety and stress for relaxation, focus, improved performance and greater well being!
TAKE AWAY MESSAGE – Learning how to be ‘selfishly healthy’ - without sacrifice or guilt - will help you to be more relaxed, focused
and effective at work and in life!
Conference Agenda
2:45 – 3:00 pm
Break
3:00 – 4:00 pm
Breakouts
Session 301: Brian Workinger, Craneware, Inc.
Gaining Clarity from Complexity: Front Line Views on Pricing Strategy
Gaining clarity into the complexities of effectively managing variation in healthcare charges & prices is a key priority — one which is
often veiled in intricacy. Given the competitive healthcare marketplace and changing economic landscape, strategic processes are
necessary to proactively offer understandable, market-appropriate service pricing.
Attendees will learn:
• Five best practices for establishing a meaningful, effective and understandable pricing strategy that improves business performance.
• Keys to ensuring prices & charges remain current & competitive within your marketplace.
• The importance of validating that charges remain current with your payor plans & educating staff on relevant changes.
Session 302: Jim Hoffman, Besler Consulting
The Financial Impact of Readmissions
The presentation will explore:
• The history and current state of the CMS Hospital Readmissions Reduction Program
• The impact of the CMS Hospital Readmissions Reduction Program on hospitals
• Underlying readmissions trends based on the QualityNet Hospital-Specific Readmissions Report
• Calculation of an individual hospital’s readmission penalty and the financial impact related to reducing excess readmissions
• The ways in which future reimbursement models will influence provider efforts to reduce readmissions
4:00 –6:00 pm
HFMA WI Board Meeting
6:00 – 9:00 pm
Sponsor Faire and Casino Night
Conference Agenda
10:15 – 10:30 am
Switch Sessions
10:30-11:45am
General Session III
Jenny Boese, Wisconsin Hospital Association
Wisconsin Health Care: Where Are We and What Lies Ahead
11:45-12:00 Door Prize Giveaway – Must be present to win!
Objectives
• Hear an overview of the industry environment
• Understand how Wisconsin is positioned relative to national trends
• Learn how legislative changes impact that environment and what you can do to impact those
Important Announcements
• Register by January 16th and receive an Early Bird Discount for Members:
• Make your hotel reservation by January 7th to receive the best rates! $99.
• WI-HFMA is going Green. One week prior to the meeting, presentations will be made available through an online link.
• We take Program Evaluations seriously. This Program has been assembled based on your feedback.
• Business casual attire is appropriate.
• 9.25 CPE credits are available.
Upcoming Events
Friday, January 30
8:30 – 9:00 am
Breakfast
9:00-10:15 am
General Session II
Barry Segraves, Juniper Advisory & Emily Wadhwani, Fitch Ratings
Evaluating Potential Partnerships: Financial and Strategic Considerations
How to manage the financial and strategic implications of your organization’s decision to merge or
affiliate: key considerations within an evolving healthcare landscape.
Objectives:
• Identify the drivers of the current wave of consolidation in the healthcare industry
• Evaluate the various types of transactions, and how to determine which fits your organization
• Understand the implications to your financial profile and credit rating
2015 Annual Meeting
May 20-22, 2015
Stone Harbor
Sturgeon Bay, WI
Program Sponsored by:
MMIC Group and ProAssurance