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about world coffee events
World Coffee Events is the premier producer of events for the coffee community and licenses
national championships in more than 60 countries involving thousands of participants worldwide.
The World Coffee Events’ mission is to develop events that engage the specialty coffee community
and promote coffee excellence.
about the world barista championship
The World Barista Championship (WBC) is the premiere
international coffee competition produced annually by
World Coffee Events (WCE). The competition focuses on
promoting excellence in coffee, advancing the barista profession,
and engaging a worldwide audience with an annual championship
event that serves as the culmination of local and regional events
around the globe.
wbc facts & statistics
each competitor prepares
4 espresso, 4 cappuccino &
4 original signature drinks to
exacting standards during a
15-minute performance
set to music
since its inception, WBC
has been hosted by parent
organizations and global
partners
last year, partnering with
international tradeshows, we
welcomed nearly 10,000
attendees onsite with
an additional 40,000 unique
viewers watching the Livestream
coverage
there are 60+ national bodies
participating in the WBC
15
= previous championship
= 2015 World Barista Championship
years of WBC
WBC 2000
Monte Carlo Monaco
Hosted by SCAE
WBC 2001
Miami USA
Hosted by SCAA
WBC 2002
Oslo Norway
Hosted by SCAE
WBC 2003
Boston USA
Hosted by SCAA
WBC 2004
Trieste Italy
Hosted by SCAE
WBC 2005
Seattle USA
Hosted by SCAA
WBC 2006
Berne Switzerland
Hosted by SCAE
WBC 2007
Tokyo Japan
Hosted by SCAJ
WBC 2008
WBC 2009
Copenhagen Denmark Atlanta USA
Hosted by SCAE
Hosted by SCAE
WBC 2010
London UK
Hosted by SCAE
WBC 2011
Bogota Colombia
Hosted by FNC
WBC 2012
Vienna Austria
Hosted by SCAE
WBC 2013
Melbourne AUS
Hosted by MICE
WBC 2014
Rimini Italy
Hosted by SCAE
WBC 2015
Seattle USA
Hosted by SCAA
world coffee competitions
Between 2011-2012, World Coffee Events grew its
competition portfolio when it agreed to run preexisting
competitions (World Latte Art Championship, World
Cup Tasters Championship, and World Coffee in Good
Spirits Championship) in addition to developing two new
competition formats, World Brewers Cup and World
Coffee Roasting Championship.
world brewers cup
highlights the craft of filter coffee brewing by hand
in a competition platform, promoting manual
coffee brewing and service excellence.
world latte art championship
highlights artistic expression in a
competition platform that challenges
the barista in an on-demand
performance.
world coffee in good spirits championship
promotes innovative beverage recipes
that showcase coffee, spirits, and unique
ingredients in a competition format.
world cup tasters championship
awards the professional coffee cupper who demonstrates
speed, skill, and accuracy in distinguishing the taste
in a competition format.
world coffee roasting championship
highlights the talent & skill of those involved in the
discerning of high-quality product and the artisanal craft of
roasting specialty coffee within a competitive format.
= previous world coffee competitions
= 2015 world coffee competitions
world coffee competitions 2012-2015
World Latte Art Championship (WLAC)
World Coffee in Good Spirits Championship (WCIGS)
World Cup Tasters Championship (WCTC)
World Brewers Cup (WBrC)
World Coffee Roasting Championship (WCRC)
June 2015
Gothenburg Sweden
WLAC / WCIGS / WCTC
Aug 2014 - Melbourne
WLAC / WCIGS / WCTC
Jun 2013 - Nice
WBrC / WCRC
June 2014 - Rimini
WBrC / WCRC
May 2013 - Melbourne
WLAC / WCIGS / WCTC
WBrC / WCRC
Jun 2012 - Vienna
worldwide feature events
wce all stars
There is more than one way to promote excellence
in coffee: World Coffee Events develops feature events
like WBC All Stars and Re:co for cutomized regions and
audiences in order to promote specialty coffee to a
wider audience of consumers, as well as initiate dialogues
about important issues that impact the coffee industry
and those who work within it. WCE acts as consultants,
offering feature event development and execution services.
WCE All-Stars events showcase some of the world’s best
baristas in activities including: espresso & cappuccino
challenges, on-demand performances, pop quiz segments,
surprise challenges, and more. All-Stars events offer a
unique opportunity to engage with coffee consumers through
a fun and informal--yet informative--platform.
= TED coffee
= previous wbc all stars
= 2015 wbc all stars
= Re:co
= tamper tantrum live
previous & upcoming events
Re:co - The Specialty
Coffee Symposium
June 2015
Gothenburg Sweden
Re:co Latin America
Guatemala City
August 2015
WCE All Stars
Shanghai, China
March 2015
WCE All Stars
Milan, Italy
October 2015
WCE All Stars
Sydney, Australia
September 2015
WCE All Stars
Bogota, Colombia
October 2015
WCE All Stars
Guangzhao, China
November 2015
WBC All Stars
Oct 2013 - Milan
Mar 2013 - Shanghai
Oct 2014 - Seoul
Nov 2014 - Dubai
Tamper Tantrum Live
Jun 2012 - Vienna
Jun 2013 - Nice
Oct 2014 - Asia Tour
TED Coffee
Mar 2014 - Vancouver
Sep 2014 - Rio Di Janero
Re:co is a unique, new symposium, launching
in Europe at the Nordic World of Coffee in
Gothenburg on the 15th & 16th of June 2015.
Re:co is an event designed for high-level
discussion, leading innovation and strategy
development for those passionate and
influential in the world of specialty coffee.
Through a mixture of speakers, interactive
experiencesand opportunities for conversation,
Re:co will look primarily at the new specialty
coffee market in Europe. The event will have a
wider scope than the state of the market, the
challenges we face and some of the solutions we
have. Re:co will also shine a light on opportunities
for growth and development, delving into how
these can be approached.
Re:co’s audience are those looking to gain
insight into the new specialty coffee market
in Europe, as well as those looking to be
challenged and inspired by their industry. It
is an essentisal event for leaders of businesses
who believe that collaborative work and
discussion can benefit all involved.
advisory board
staff
Cindy Ludviksen
Managing Director
Amy Ball
Special Projects Manager
Irene Dennehy
Finance Executive
Irene Beretta
Events Manager
Shelby Paul
Events Manager
Nathan Slabaugh
Media Specialist
Jenn Rugolo
Communications &
Marketing Manager
Roukiat Delrue
National Bodies Manager
Drewry Pearson
Director, Treasurer
James Shepherd
2014 Chair (SCAE)
Bart Deprez
SCAE
Lina Chodo
SCAE
David Veal
SCAE Executive Director
Mike Yung
2015 Chair (SCAE)
Marcus Boni
SCAA
Yoshihito Kato
SCAE
Jamie Jessup
Partnership Manager
Ric Rhinehart
SCAA Executive Director
Carl Sara
SCAA
Stephen Morrissey
SCAA
Tereza Vertatova
Re:co Event Coordinator
Peter Giuliano
Director, SCAA
Dan Streetman
SCAA
Laura Lee
Director of Business
Development
work groups
press information
partnering to create an
experience that shares
specialty coffee to the
world
WCE Work Groups are
made up of volunteers
that support the mission
of the organization
and assist in developing
initiatives toward the
strategic plan. Annual
working groups may
also be formed to
assist with specific
projects related to one
or more activities.
Want to join us at one
of our events?
Contact us for a FREE pass:
press@worldcoffeeevents.org
Need a photograph or video?
We’ve got you covered.
Contact us for free access to
our photoshelter and/or
video clip licensing information:
press@worldcoffeeevents.org
We’re always happy to answer any questions you might have,
so please don’t hesitate to get in touch.
More Information
Website: www.worldcoffeeevents.org
Facebook: www.facebook.com/WorldCoffeeEvents
Twitter: www.twitter.com/WCoffeeEvents
Instagram: www.instagram.com/WCoffeeEvents
Livestream: www.livestream.com/worldcoffee
Youtube: www.youtube.com/WorldCoffeeEvents
World Barista Championship: www.worldbaristachampionship.org
World Brewer’s Cup Championship: www.worldbrewerscup.org
World Latte Art Championship: www.worldlatteart.org
World Cup Tasters Championship: www.worldcuptasters.org
World Coffee in Good Spirits: www.worldcoffeeingoodspirits.org
World Coffee Roasting Championship: www.worldcoffeeroasting.org
Re:co: www.recosymposium.org