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Darren Russell
Portfolio: www.unassembled.com.au
Email: darren@unassembled.com.au
PHONE:+44 7706 491666
Experience
Skills
Multimedia Graphic Design Coordinator
Queensland Rugby Union (2012 - 2014)
Print Design
80%
Key Duties
Web & Digital Design
85%
HTML & CSS
70%
Javascript
60%
Processing
70%
Photoshop
90%
Portrait Illustrations
75%
>
Manage projects and a designer developing Electronic Direct
Marketing (EDMs).
>
Design high quality, large scale print publications such as
Annual Reports, Season Guides, Match day programs and
other marketing collateral.
>
>
>
>
>
Prioritise and manage multiple projects at a time.
Create and implement design guidelines.
Coordinate weekly EDM distribution including newsletters
and advertisements.
Develop and maintain websites utilising web technologies
JavaScript, CSS, HTML and PHP.
Learn new skills and technologies as required to support
company objectives.
Multimedia Design Intern
Education
Queensland Rugby Union (2012)
Key Duties
Assist with the production & design of presentations,
>
brochures, flyers and advertising graphics for Queensland
Rugby, Queensland Reds and Queensland Rugby Club.
>
Assistance with multimedia requirements as requested.
Assist with the management of printing and production with
>
print supplier.
Bachelor of Creative Industries, Majoring in Communication
Design. Awarded 15 December, 2009 with Distinction.
G.P.A: 5.875.
Queensland University of Technology, Brisbane, Queensland.
Achievements
OP 1 and DUX of Morayfield State High School.
Member of internationally recognised Honour Society Golden
>
>
Full-time Graphic Designer
Key; this was obtained when I was recognised as being in the
top 15% of my degree.
Worldwide Online Printing (2010 - 2011)
Key Duties
Create high quality designs for clients within strict deadlines.
Communicate with clients from consultation to finished
>
>
product.
Multitask, prioritise jobs and learn new skills to increase
>
>
productivity.
Prepare artwork for standard and speciality printing.
Printing production including shrink wrapping, scoring,
>
saddle stitching and guillotining.
Customer service (phone and counter enquiries).
>
>
Invoicing client
day procedures.
accounts
and
completing
end
References
Amanda McConaghy
(on maternity leave from January 2015)
General Manager, Marketing | Queensland Rugby Union
Phone: +61 417 963 017
Email: amandajean@iinet.net.au
of
Freelance Graphic Designer
John Wiley and Sons (2010)
Philip Pope
General Manager, Communications
| Queensland Rugby Union
Phone: +61 7 3354 9344
Email: Philip.Pope@qru.com.au
Key Duties
>
Produce digital assets and resource images for interactive
applications.
Maintain a strict timeline, multitasking and prioritising jobs.
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>
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Following Corporate Design Guidelines to ensure consistency.
Required to learn new procedures and tasks rapidly.
David Wicks
Creative Director
| Queensland Rugby Union
Phone: +61 7 3354 9341
Email: David.Wicks@qru.com.au
Darren Russell
Portfolio: www.unassembled.com.au
Email: darren@unassembled.com.au
PHONE:+44 7706 491666
Examples
To see more examples, visit my
portfolio at unassembled.com.au
130 Year Exhibition
Tools:
Squared Royals playing cards
Tools:
Queensland Rugby celebrated its 130th anniversary in 2013 and Photoshop, InDesign, Illustrator
as part of the occasion, an exhibition was held at the Museum of
Brisbane. Artwork was done for significant pieces of Queensland Client:
Rugby’s history including information on the Premier Rugby Queensland Rugby
competition, 2011 Super Rugby Championship and British & Irish Year:
Lions tours. There was also a piece done detailing key events during 2013
its 130 year history. I created all of the artwork for this exhibition
and enjoyed the challenge of creating artwork for a public space.
After the exhibition finished, all of the artwork was then hung
throughout Ballymore Rugby House as a permanent reminder of
Queensland Rugby’s history.
At the beginning of 2011, I decided to challenge my designing Photoshop, Illustrator
abilities by creating a deck of cards. I designed all aspects of
the artwork, including the logos, icons and typography. After Client:
completion, I sold the playing cards with the proceeds going to the Personal
victims of the 2011 Queensland floods.
Year:
2011
Darren Russell
Portfolio: www.unassembled.com.au
Email: darren@unassembled.com.au
PHONE:+44 7706 491666
Examples
To see more examples, visit my
portfolio at unassembled.com.au
Exhibitable - Interactive Table Top
Tools:
Reds TV and Inner Sanctum Websites
Tools:
An interactive table design project created for my final year Flash, Actionscript, reacTable
University exhibition, “This Way Up”. It was a digital catalogue of
2009 graduates’ work that used reacTable technology and printed Client:
cards to operate. I was responsible for the interaction design Personal
and assisting with construction, while Jacque Prior and Georgie
Year:
Cassidy designed the logo and Adam Brunckhorst provided the
2009
photograph above.
In 2013, I was tasked with creating a website that housed all of Dreamweaver
Queensland Rugby’s youTube content in one place for their fans.
Utilising HTML, CSS, JavaScript and the youTube API, I was able Client:
to create the website based on a purchased template. I created all Queensland Rugby Union
of the youTube functionality, including a search feature and the
Year:
player on the home page.
2013
After successfully creating the initial website, I was then asked to
Links:
use it to house member exclusive content called “InnerSanctum”.
RedsTV
–
http://unassembled.com.au/redsTV/
I created a video player similar to the one on the RedsTV home
page and also added an advertising banner to promote various
InnerSanctum – http://unassembled.com.au/
initiatives throughout the year.
redsTV/InnerSanctum.shtml
Darren Russell
Portfolio: www.unassembled.com.au
Email: darren@unassembled.com.au
PHONE:+44 7706 491666
Examples
To see more examples, visit my
portfolio at unassembled.com.au
Amua Film Website
Tools:
Anthony Martin approached me for help with a website for Wordpress, Photoshop
an Independent film he is working on, Āmua. I was more than
happy to get involved and created the website utilising the Client:
Anthony Martin
WordPress CMS. You can view the website at the link below.
Year:
Link:
2014
http://amuafilm.com/
redSruGby.com.au
page views on
home page
1,663
5,342
2,194
visitors on
site
3,482
10,322
5,028
4,612
thurS 28/8
Fri 29/8
Sat 30/8
Sun 31/8
average page views on home page: 2,063
Social media
People reached
obserVations
‘Front Row’ EDM squad announcement to members and fans
had the highest click through rate of 2014
Double the average viewership on Facebook for squad
announcement post
Six times average
announcement posts
viewership
on
Twitter
for
squad
Five times average viewership for squad announcement video on
YouTube
22,700
150k
150k
100k
100k
50k
50k
27/8
29/8
30/8
27/8
5,168
likes per post
Normal average per post
1,578
tV
Queensland Rugby announced the 472.8
Reds 2015
squad at the annual Gala Ball and Auction. Due to
the significant nature of the communication it was
decided that we would analyse the statistics closely.
In line with this, an inforgraphic was designed.
Average views
Grill team
deadSet leGendS
ScreenShot from
video
oPen %
click %
38.35%
41.37%
10.53%
17.67%
Tools:
Photoshop, Illustrator and InDesign
Client:
Queensland Rugby Union
Media release statistics
Average
Squad Announcement Release
oPen %
oPenS by country
24.54%
27.97%
258
9
5
46
4
richard GrahaM Video news release
Average
Richard Graham VNR
oPenS by country
29.28%
31.62%
30/8
554.75
2015 Squad Announcement Infographic
edM statistics
Average
Squad Announcement Front Row
oPen %
29/8
8 posts for an average of
views
radio
Promotion of announcement via social media and countdown
clock resulted in more than triple the average daily viewers to
redsrugby.com.au
Average People reached
185,383
62
3
2
2
JaMes o’connor Video news release
1
Year:
2014
ExamplE post
Video News Release downloaded by both domestic and
international media
Average People reached
MainstreaM Media snapshot
Reported on in all mainstream media across online, print,
television and radio
Media Release reached both domestic and international media
135,205
135,205
Print
This plan was formed in alignment with key pillars of the
Communications Strategy for Queensland Rugby.
People reached
185,383
58,177
Queensland Rugby Union determined that the 2015 St.George
Queensland Reds squad would be announced at the Reds Gala Ball
at 6:55pm (AEST) on Friday 29 August, 2014.
In alignment with this approach, QRU Communications created
a plan to roll-out the announcement across all platforms and to
mainstream media simultaneously, to ensure the greatest reach, cut
through and fan engagement - to most effectively launch the 2015
Reds season and membership campaign.
average visitors on site: 3,728
ExamplE post
introduction
quadent
2015S
m
e
c
n
u
o
ann
2,295