Start-up Tour: Berlin 26/27 February 2015 Programme 26 February 2015: Dinner 19:00h Welcome: Max von Abendroth, Executive Director of the European Magazine Media Association (EMMA) and Sebastian Markowski, Project Manager at VDZ Akademie. Keynote: representative of Bundesverband Deutsche Startups e.V. Start-up: Introduction of Laterpay, a payment system, by CEO and founder Cosmin Ene. Start-up: Introduction of NewsRepublic, a news app, by Country Director, Germany and Spain Stefan Lange. Start-up: Introduction of Sensorberg GmbH, the (i)Beacon infrastructure provider by Founder and CEO Alexander Oelling. Start-up: Introduction of Cloud World, a central and neutral B2B marketplace for cloud products and services by Online Marketing Director Sven Soltau. Get Together. 27 February 2015: Tour 9:15h Pick-up from hotel. 9:30-10:15h Station 1: Visit to Tame, a news selection tool which filters the most important news from your networks. 10:30-11:15h Station 2: Visit to One to Smile, the specialists for personalized messages in advertising. 11:40-12:25h Station 3: Visit to ADSPERT, the software vendor for online advertising. 12:45-13:45h Lunch: Microsoft Venture Accelerator, with an introduction by Marius Sewing, CEO-in-Residence. 14:15 - 15:00h Station 4: Visit to clipkit GmbH, the moving image marketer. 15:15 - 16:00h Station 5: Visit to Blinkist, which compacts non-fiction into 15-minute reads. 16:15 - 17:00h Station 6: Visit to the Axel Springer Plug and Play Accelerator. 17:00h Transfer to airport. CONTACT & INFORMATION Karin Fleming European Magazine Media Assoc. EMMA Square du Bastion 1A 1050 Brussels, Belgium +32 (0)2 536 06 07 +32 (0)2 536 06 01 karin.fleming@magazinemedia.eu www.magazinemedia.eu More information: www.futuremedialab.info Start-up Tour: Berlin 26/27 February 2015 The Start-ups Next Generation Bidding Adspert’s software sets the ideal bid at the right time for every Google ad you are using to advertise online. Thereby, you spend less of your budget and achieve more sales at the same time. Adspert works for an amazing group of smart people at companies all over the world, like Plus Online GmbH – one of the biggest German retailers. More information: www.adspert.net Solve Your Reading Problem Blinkist is a mobile learning company that distills key insights from outstanding nonfiction books into fifteen-minute, made-for-mobile reads. Our mission is to make great knowledge engaging, inspiring, and accessible for the modern reader. Based in Berlin, Blinkist has been serving curious minds since 2013 and is currently available for iPhone, iPad and web. More information: www.blinkist.com Your Favorite Publications in One Place News Republic is the disruptive global news syndicator with mobile apps for smartphones (iPhone and Android), tablets and wearables (Samsung Galaxy Gear, LG smart watch). The app has won many awards including Google’s prestigious “Editor’s Choice.” More information: www.news-republic.com Making People Smile! One to Smile significantly increases response and conversion rates from your customers and creates customer loyalty at the same time. This is proved by up to 267% higher click rates, and up to 700% return on investment. How do we do this? We integrate names and personalized messages into images. We call it SMiP: Short Message in Picture. We “naturally” embedd the recipient’s name into stunning visual motifs. The effect: significantly higher attention. More information: www.onetosmile.com The Evolution of Digital Video clipkit is one of the largest and fastest growing independent online video technology companies in Europe, with locations in Germany, Turkey and Portugal. clipkit is a technology-driven specialist for online video marketing. They connect video owners and publishers with video producers, website editors, as well as advertisers. More information: www.clipkit.com Use Now, Pay Later LaterPay is a service-oriented application programming interface (API) platform which enables content providers to sell digital content without advance registration or advance payment. LaterPay reduces the customer’s resistance to paying for content and simplifies micropayment for print, video, audio, and gaming content on the Internet. More information: www.laterpay.net Driving Innovation Across Europe Launched in 2013, the Axel Springer Plug and Play Accelerator is a Berlin-based accelerator looking for trail-blazing digital entrepreneurs. We’re more than just an accelerator: we provide global opportunities from day one, through our international network in Europe and Silicon Valley. More information: www.axelspringerplugandplay.com The Beacon Management Platform Sensorberg as a (i)Beacon infrastructure provider enables any company to convert their apps into iBeacon aware apps. Sensorberg’s solution and services are based on the provision of the Proximity Interaction Platform, which is composed of basic modules: the Sensorberg SDKs developed on iOS and Android, a cloud-based content management system, the Beacon hardware, a Beacon configuration app, an analytics tool and the technical support. More information: www.sensorberg.com Marketplace for Cloud-Based Software cloud world is the central and neutral B2B marketplace for cloud products and services on the German-speaking market. cloud world provides a directory with SaaS-, IaaS and PaaS-products as well as cloudbased services. Furthermore, cloud world informs about cloud topics with an info-center, a blog, a newsletter and whitepapers. More information: www.cloud.de Organised by: Tame the Noise & Get Insights Tame is the first context search engine for the real-time web. The web-based application delivers at a glance most shared links, most important topics and most mentioned users from Twitter. Within seconds, journalists, PR- and marketing experts find useful information and sources. More information: https://tame.it