Marina Gorbis

Marina Gorbis
Executive Director
INSTITUTE FOR THE FUTURE
@mgorbis
mgorbis@iftf.org
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foresight to insight to action
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two-curve framework
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Paul Baran, On Distributed Communications,1964
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why organization?
“The main reason why it is
profitable to establish a
firm is … the cost of using
a price mechnism
(transaction costs)…”
–Ronald Coase,
The Nature of The Firm,1937
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institutions are a technology
and this technology is being
disrupted …
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two-curve framework
institutional
production
socialstructed
creation
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SOCIALSTRUCTING:
creating value by aggregating micro
contributions by large networks using
social tools and technologies
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organizations
platforms
socialstructed
creation
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socialstructed work:
new worker archetypes
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Microworker
Work is a string of tasks that shape
the rhythm of work in any given day.
These workers move in and of multiple
microwork platforms
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Platform Maker
The “recombiners” – they train, code,
and find creative solutions to streamline
processes and enable disruption
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Amplified Entrepreneur
Work is an adventure for these selfstarters, who reject career ladders
and organize work as a series of
passion-driven projects
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Dream Builder
Balancing jobs and careers that pay
the rent with passion projects and big
dreams that make the future
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Culture Hacker
Hacking culture to break down
divisions between work and life,
colleagues and friends, profession
and family
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socialstructed science:
everyone’s a scientist
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lightweight research tools
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open science data
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lightweight research tools
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crowdfunding platforms
for science
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alternative science communities
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science was not always done
through large institutions
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two-curve
framework
when
to jump the curve
the key innovation challenge is deciding
when to shift from the first curve to the
second curve…
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TEN-YEAR FORECAST 2015
ECONOMIES OF THE FUTURE
Contact: Sean Ness | sness@iftf.org
© 2015 Institute for the Future. All rights reserved.
© 2015 Institute for the Future. All rights reserved.