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Oral Care Market:
2014 - 2020
Pages
145
Oral Care Market: BRICS Industry Scenario,
Trends, Industry Analysis, Size, Share and Forecast, 2014 2020
Published Date:
31-Dec 2014
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Oral Care Market:
2014 - 2020
REPORT DESCRIPTION
Increasing Consumer Awareness Fuelling Growth of BRICS Oral Care
Market, Say Future Market Insights
Future Market Insights (FMI) in its latest offering, “BRICS Oral Care Market Analysis and Opportunity
Assessment, 2014–2020”, provides in-depth analysis and strategic recommendations on the BRICS
(Brazil, Russia, India, China and South Africa) oral care market. Personal care includes categories such
as skin care, hair care, cosmetics, oral care and toiletries. The global oral care market represents 15%
of the personal care market in 2014, and is expected to account for almost 20% of the overall market by
2020. Organised retailing, rising per capita income, increasing consumer spending on personal care
products and consumer preferences for value-added products are some of the factors contributing to
growth of the BRICS personal care market. The BRICS region represents a major segment of the global
market. FMI forecasts that the overall oral care market in BRICS will grow at a moderate single-digit
CAGR between 2014 and 2020.
Product-wise, the BRICS oral care market is broadly segmented into primary oral care and secondary
oral care products. The primary oral care products segment comprises toothpaste and toothbrush. The
secondary oral care products segment includes dental floss, mouthwash, denture care and others. The
others segment includes whitening strips, dental chewing gums and mouth fresheners.
“Increasing consumer awareness with regard to better oral hygiene is the primary driver of the overall
BRICS oral care market. Furthermore, dentist recommendations for adoption of various-related products
is projected to lead to a shift in consumer preference from basic oral care products to secondary oral care
products in the coming years,” said Vipassa.K
Growing awareness about better oral hygiene opens up ample opportunities for international players
operating in the BRICS oral care market to introduce enhanced and innovative products, further
increasing competition among the players in this region. This has led key players to adopt various
approaches to increase product visibility in modern retail formats, coupled with branding and
Future Market Insights
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Oral Care Market:
2014 - 2020
advertisement to sustain in the competitive oral care market in BRICS. As a result, demand for secondary
oral care products in BRICS is expected to increase considerably between 2018 and 2020.
Product-wise, toothpaste, in the primary oral care product segment currently dominates the BRICS oral
care market and is expected to grow substantially between 2014 and 2020. This growth can be attributed
to the fact that the BRICS region consists of emerging nations and awareness of basic oral hygiene is
currently growing rapidly, supported by product launches in the region. Hence, consumers are
demonstrating greater demand for primary oral care products such as toothpaste and toothbrush, as
compared to that for secondary oral care hygiene products in these nations.
Browse the full "Oral Care Market: BRICS Industry Segment Analysis, Dynamics, Size, Trends,
CAGR, Opportunity, Share, Competitive Analysis and Forecast 2014 to 2020, Future Market
Insights" market research report at http://www.futuremarketinsights.com/reports/details/brics-oral-caremarket-opportunity-assessment
Furthermore, dentist recommendations will add to the rising consumer awareness about secondary oral
hygiene products towards the end of the forecast period. This will result in growing preference for
mouthwash, thereby driving the demand for this product category among the expanding middle-class
population in the BRICS. Thus, secondary products in the BRICS oral care market such as mouthwash
and dental floss will demonstrate an above-average annual growth percentage.
Some other factors such as adoption of digital marketing and introduction of product variants at affordable
prices are also expected to contribute to growth of the BRICS oral care market. Research results reveal
that in 2013, the top key distribution channels, which are general merchandise retailers and direct selling,
accounted for around 50% share of the BRICS oral care market.
Players in the BRICS oral care market are widening their distribution channels and strengthening
partnerships across the value chain to enhance profitability and increase adoption of oral care products
in the region.
Request Sample Report: http://www.futuremarketinsights.com/reports/sample/rep-br-27
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Oral Care Market:
2014 - 2020
TABLE OF CONTENT
1. BRICS Oral Care Market – Executive Summary
2. Oral Care Market Taxonomy
3. Global Personal Care Market: Overview
3.1. Global Personal Care Market Value Forecast, Y-oY growth, 2013-2020 ($ Bn)
3.2. Global Personal Care Market Value Share by Categories, 2014 & 2020 (%)
3.3. Global Personal Care Market: Key Trends
4. Global Oral Care Market: Overview
4.1. Global Oral Care Market Value Forecast, Y-oY growth, 2013– 2020 ($ Mn)
5. Economic Drivers: BRICS Oral Care Market
6. Supply Side Drivers: BRICS Oral Care Market
7. Demand Side Drivers: BRICS Oral Care Market
8. Restraints: BRICS Oral Care Market
9. Impact Analysis: BRICS Oral Care Market
9.1. Economic Drivers – Impact Analysis of BRICS Oral Care Market
9.2. Supply Side Drivers – Impact Analysis of BRICS Oral Care Market
9.3. Overall Restraints– Impact Analysis of BRICS Oral Care Market
10. BRICS Oral Care Market: Overview
10.1. BRICS Oral Care Market Value Forecast, Y-oY growth, 2013-2020 ($ Mn)
10.2. BRICS Oral Care Market Value Share by Categories, 2014 & 2020 (%)
10.3. BRICS Oral Care Market- by Categories: Key Drivers& Developments
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Oral Care Market:
2014 - 2020
11. BRICS Toothbrush Market: Overview
11.1. BRICS Toothbrush Market Value Forecast, Y-oY growth, 2014-2020 ($ Mn)
11.2. BRICS Toothbrush Market Value Share by Categories, 2014 & 2020 (%)
11.3. BRICS Toothbrush Market: Key Drivers & Developments
12. BRICS Toothpaste Market: Overview
12.1. BRICS Toothpaste Market Value Forecast, Y-oY growth, 2013-2020 ($ Mn)
12.2. BRICS Toothpaste Market Value Share by Categories, 2014 & 2020 (%)
12.3. BRICS Toothpaste Market: Key Drivers & Developments
13. BRICS Mouthrinse Market: Overview
13.1. BRICS Mouthrinse Market Value Forecast, Y-oY growth, 2013-2020 ($ Mn)
13.2. BRICS Mouthrinse Market Value Share by Categories, 2014 & 2020 (%)
13.3. BRICS Mouthrinse Market: Key Drivers & Developments
14. BRICS Dental Floss Market by Segments
14.1. BRICS Dental Floss Market Value Forecast, Y-oY growth, 2013-2020 ($ Mn)
14.2. BRICS Dental Floss Market Value Share by Categories, 2014 & 2020 (%)
14.3. BRICS Dental Floss Market: Key Drivers & Developments
Browse Full Market Research Report: http://www.futuremarketinsights.com/reports/details/brics-oralcare-market-opportunity-assessment
15. BRICS Denture Care Market: Overview
15.1. BRICS Denture Care Market Value Forecast, Y-oY growth, 2013-2020 ($ Mn)
15.2. BRICS Denture Care Market Value Share by Product Categories, 2014 & 2020 (%)
15.3. BRICS Denture Care Market Value Share by Fixtures Categories, 2014 & 2020 (%)
15.4. BRICS Denture Care Products Market Value Share by Categories: Key Drivers & Developments
15.5. BRICS Denture Care Fixtures Market by Categories: Key Drivers & Developments
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Oral Care Market:
2014 - 2020
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Oral Care Market:
2014 - 2020
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