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2015 ANNUAL EEO PUBLIC FILE REPORT
MMP License LLC
Max Media of Pennsylvania LLC
Stations:
WVSL-FM, Riverside, PA
WYGL-FM, Elizabethville, PA
WWBE(FM), Mifflinburg, PA
WFYY(FM), Bloomsburg, PA
Reporting Period:
March 22, 2014 – March 21, 2015
No. of Full-time Employees:
Small Market Exemption:
5 – 10 _____ / More than 10___XX____
Yes
During the Reporting Period, a total of 4 full time positions were filled. The information
required by FCC Rule 73.2080(c)(6) is provided in the charts that follow.
INITIATIVES
The employment unit engaged in the following broad outreach initiatives in accordance with
various elements of FCC Rule 73.2080(c)(2):
Participated in at least 4 events sponsored
by organizations representing groups
present in the community interested in
broadcast employment issues, including
conventions, career days, workshops, and
similar activities.
Max Media was the media sponsor for the Greater
Susquehanna Valley Chamber of Commerce Women’s
Leadership Symposium on 10/2. As media sponsor
we promoted the event on WWBE/WYGL and
WFYY. Promoted on the air, conducted interviews
with the Chamber organizers and posted on our
website yoursusquehannavalley.com. GM was in
attendance at the event.
Max Media of Pennsylvania LLC conducted tours of
its facilities as follows:
 Kreamer Boy Scouts toured the station on April 25,
2014. WFYY evening On Air Talent conducted
the tour.
 Mifflinburg Area High School students toured the
station on June 18, 2014. WFYY evening On Air
Talent conducted the tour.
 Elysburg Cub Scouts toured the station on February
7, 2015. WWBE On Air Talent conducted the tour.
 Cub Scouts of America Troop #3309 of Sunbury
toured the station on February 23, 2015. WFYY
evening On Air Talent conducted the tour.
 Cub Scouts of America Troop #3309 Pack member
of Sunbury toured the station on March 4, 2015.
WFYY evening On Air Talent conducted the tour.
MMP LICENSE LLC 2015 ANNUAL EEO PUBLIC FILE REPORT – PAGE 1
 Bloomsburg High School students toured the
station on April 22, 2014. WFYY evening On Air
Talent conducted the tour.
 Bloomsburg Cub Scouts troop #20 toured the Mall
Studio on March 7, 2015. Mark Roberts, ESPN
PD, conducted the tour.
Established an internship program
designed to assist members of the
community to acquire skills needed for
broadcast employment.
The licensee intern programs as follows during the
reporting period:
Max Media of Pennsylvania LLC is under contract
with Bloomsburg University to provide internships to
students. Agreement will remain in effect through
2016.
Max Media of Pennsylvania LLC has an intern
program with Susquehanna University (Non contract).
The contact person at the University is the department
head of the Mass Communication Department. Note:
the company hired a full time staff member (prior yr)
from this affiliation.
Participated in at least 4 events or
programs sponsored by educational
institutions relating to career opportunities
in broadcasting.
Each month, Max Media of Pennsylvania LLC
participated in “Adopt a Classroom” with Selinsgrove
Intermediate School for the 2014-2015 school year.
WFYY FM Program Director Tom Morgan, WWBE
Program Director Shelly Marx, Local Sales
Mgr/Digital Manager Chad Evans, IT/Engineer Kyle
Alexander and various on air staff participated. The
“Adopt a Classroom” is designed to explain and
showcase what members of the radio stations do in
their careers and counsel students on which classes
and skills are needed to pursue a career in radio
broadcasting. The program also takes the current class
curriculum and relates that to duties/responsibilities of
a job in a radio station.
Max Media of Pennsylvania LLC participated in
Millville High School Job Fair, May 2014. Staff
members Trevor Polly from Digital and Nate O’Brian
from admin/on air attended.
Max Media of Pennsylvania LLC participated in the
Bloomsburg Middle School Career Day March 2014.
Tom Morgan PD WFYY and Shelly Marx PD
WWBE/WYGL attended.
Max Media of Pennsylvania LLC spoke to a class at
McCann School of Business in Sunbury about
Broadcasting and Digital sales opportunities that are
available. Chad Evans, Local Sales Mgr/Digital
Manager spoke to the class. April 2014.
MMP LICENSE LLC 2015 ANNUAL EEO PUBLIC FILE REPORT – PAGE 2
Max Media of Pennsylvania LLC participated in the
Penn State University Job Expo on March 20, 2015.
Production Director/On Air talent Nick Shoe &
IT/Engineer/On Air talent Kyle Alexander, attended
to discuss/answer questions about broadcast
opportunities as an intern or employee.
Provided training to management level
personnel on methods of ensuring equal
employment opportunity and prevent
discrimination.
General Manager, Nancy Dymond, held meetings with
the management team on hiring, mentoring and
internal cooperation, sensitivity and effective
communication.
Developed a mentor program for Sales supervised by
Sales Manager and General Manager. Senior team
member mentors a new member of the sales team
answering daily questions and/or traveling with the
rep to help build team unity. Started this program
7/1/14.
Participated in other activities designed by
the station employment unit reasonably
calculated to further the goal of
disseminating information as to
employment opportunities in broadcasting
to job candidates who might otherwise be
unaware of such opportunities.
General Manager, Nancy Dymond, along with an
Account Executive, participated in the Greater
Susquehanna Valley Chamber of Commerce’s
Women’s Leadership Symposium on 10/2/14 at
Country Cupboard in Lewisburg, PA. Participated
and answered questions on positions in broadcasting
for women and also discussed advertising and
community involvement with attending clients. As a
General Manager, Nancy Dymond was one of a small
number of women in upper management at the
conference (example for the young women in
business). Max Media (WFYY / WWBE/WYGL)
were the media partners for the Symposium. This was
a 9a-4p all day event
________________________
LIST OF POSITIONS FILLED
DATE OF HIRE
JOB TITLE
RECRUITMENT SOURCE REFERRING HIREE
April 21, 2014
General Manager
Referral
July 1, 2014
Account Executive/Sales
Newspaper
Feb 16, 2015
Account Executive/Sales
Referral
July 7, 2014
Office Manager/Sales Asst –
Referral
MMP LICENSE LLC 2015 ANNUAL EEO PUBLIC FILE REPORT – PAGE 3
INTERVIEWEE REFERRAL SOURCE SUMMARY
Total Number of Persons Interviewed during the Reporting Period:
27
Bloomsburg University
Number of Persons
Interviewed that the
Source Referred
0
Susquehanna University
0
McCann School of Business – Sunbury
0
Pennsylvania College of Technology
0
Susquehanna University
0
Pennsylvania Association of Broadcasters
0
Radio Announcements
2
Internal Postings – station websites (3) and community information bulletin
board posting
1
Employee Referrals
7
Recruitment Sources Referring Interviewees in Reporting Period
Daily Item – Newspaper & newspaper On line Monster post
15
Spots and Dots – print and on line web post & Craigslist on line
1
The Daily Record – Newspaper & web
0
Walk in/Phone call in
1
Penn State University
0
MMP LICENSE LLC 2015 ANNUAL EEO PUBLIC FILE REPORT – PAGE 4
RECRUITING SOURCES USED
Job Title of Position: General Manager
Date of Hire:
Account Executive
Date of Hire:
Office Mgr/Sales Assistant
Date of Hire:
Account Executive
Date of Hire:
REFERRAL SOURCE
*
ADDRESS OF SOURCE
April 21, 2014
July 1, 2014
July 7, 2014
February 16, 2015
CONTACT PERSON AT
SOURCE
Amy Johnson
TEL. NO. AND E-MAIL
ADDRESS OF SOURCE
(570) 389-4070
E-mail:
ajohnson@bloomu.edu
Bloomsburg
University
N
Career Development Center
201 Student Services Center
Bloomsburg, PA 17815
Susquehanna
University
N
Center for Career Services
514 University Avenue
Selinsgrove, PA 17870-1001
Tish Showers
(570) 372-4146
E-mail: career@susqu.edu
McCann School of
Business – Sunbury
N
1147 N 4th St
Sunbury, PA 17801
Tony Fetter
(570) 988-2290
Pennsylvania College
of Technology
N
One College Avenue
DIF 72
Williamsport, PA 17701
Shawnalee E. Miller
Secretary, Career
Services
Can now post on line.
Phone: 570-327-4502
Fax: 570-321-5445
Email: smiller3@pct.edu
Susquehanna
University
N
514 University Ave.
Selinsgrove, PA 17870
Larry D. Augustine
Head, Department of
Communications
570-374-0101
Pennsylvania
Association of
Broadcasters
On Air
Announcements
WVSL FM,
WYGL-FM,
WWBE(FM), or
WFYY(FM)
Daily Item Newspaper
N
PAB.org
N/A
N/A
N
P.O. Box 90
Selinsgrove, PA 17870
Nancy Dymond
General Manager or
Chad Evans Sales Mgr
Max Media of
Pennsylvania LLC
Phone: (570) 374-8819
Fax: (570) 374-7444
Email:
nancymaxmedia@ptd.net
or Chadevans@ptd.net
N
Ms. E. Borgese
Phone: (570) 286-5671
eborgese@dailyitem.com
Monster.com posting
thru Daily Item – Web
advertising
N
Ms. E. Borgese
Phone: (570) 286-5671
eborgese@dailyitem.com
Spots n Dots print &
on line
N
Ms. Borgese
Daily Item
P.O. box 607
Sunbury PA 17801-0607
Ms. Borgese
Daily Item
P.O. box 607
Sunbury PA 17801-0607
SND Publishing LLC
1635 Old Highway 41 NW,
Suite 112-338
Kennesaw GA 30152
Ad rep
Ad repr
The Daily Record
Newspaper & on line
N
The Daily News-Record
P.O. Box 193
Harrisonburg, VA 22803
Ad reo
Ad rep
Craigslist
N
On Line/Craigslist.com
On line – n/a
On line – n/a
Phone: (814) 863-4674.
Penn State University, 208D
Bob Martin
rpm163@psu.edu
Carnegie Building, University
Park, PA 16802
* Indicate “Y” (yes) or “N” (no) if the organization requested that the station provide it with notice of all job
vacancies.
Penn State University
N
MMP LICENSE LLC 2015 ANNUAL EEO PUBLIC FILE REPORT – PAGE 5