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For Immediate Release
Hot Out of the Oven – ‘Baking with Dorie’ for iPad,
Featuring America’s Top Baker, Dorie Greenspan
CulinApp Brings IACP and James Beard Award-winning Cookbook Author Into Your Kitchen
With Next-generation iPad App
HOUSTON, TX – September 14, 2011 –When you bake a treat with your own hands, you create a gift. Now, in
CulinApp’s “Baking with Dorie,” America’s most beloved baker, Dorie Greenspan, shares her gift of baking
with you, right in your own kitchen. “Baking with Dorie” is not just an app – it’s a fun, one-on-one baking
course with Dorie. Loaded with more than 100 HD videos, this app blurs the lines between a well-produced
cooking show, a hands-on baking class, and a top-quality cookbook, allowing cooks of all levels to advance
their baking skills. “Baking with Dorie” is available now for the iPad at the App Store for $12.99
http://itun.es/iBh7X9.
CulinApp’s “Baking with Dorie” offers a more personal and immersive experience than first generation cooking
apps. Designed for everyone, “Baking with Dorie” is four apps in one, adapting to all personal cooking styles
and delivering a highly visual interactive experience that blends entertainment and education.
The New York Times calls Dorie Greenspan a “culinary guru,” but to millions of home cooks, Dorie is
something more – a good friend in the kitchen. For three decades she has shared her knack for making every
recipe disarmingly simple and fun, as she did for Julia Child in the best-selling “Baking with Julia.” Now, by
sharing many of her favorite recipes, as well as the secrets she learned in the kitchens of the world’s greatest
chefs, Dorie brings her love of baking into your kitchen with “Baking with Dorie.”
“This app brings a whole new dimension to my recipes. There are so many tools I can use to virtually take the
cook by the hand,” said Dorie Greenspan, award-winning author of ten cookbooks, including the James Beard
winner “Baking: From My Home to Yours.” “When I write a recipe, I think like a teacher. I want to help home
bakers be successful and have a fabulous sense of accomplishment – and then a proud opportunity to share their
delicious results.”
“In creating ‘Baking with Dorie,’ we combined all the right ingredients – the most advanced, user-friendly
technology; the highest production quality; and the best baker in the business,” said CulinApp CEO Bob
Huntley.
“Baking with Dorie” is loaded with more than 20 mouthwatering recipes – each a complete baking lesson -from double-crusted blueberry pie to Dorie’s famous chocolate chip cookies. Extensive instructional video
produced by Emmy Award-winning culinary TV producer Geoffrey Drummond showcases Dorie’s baking tips
and techniques.
“Although all of my recipes are my favorites, for the app I wanted to offer a variety of recipes and cover a broad
spectrum of techniques – from easy to hard, from breakfast through celebrations,” said Greenspan.
CulinApp designed “Baking with Dorie” to showcase Dorie Greenspan’s inimitable cooking style, teaching
technique and personality – and to give cooks flexibility in how they use the app. Key customizable features
include:
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Professional Video – Seven-time James Beard and nine-time Emmy Award-winning TV producer and
director Geoffrey Drummond brings big-screen quality to the iPad. Cooks can choose to watch any – or
all – of each recipe’s many instructional videos featuring Dorie demonstrating her signature techniques.
Four-Apps-in-One – Cooks choose the “view” that best fits their style and expertise:
o Cookbook – Visually similar to a traditional cookbook – but with all the multimedia
enhancements.
o Step by Step – A guided walk through the recipe with video instruction each step of the way.
o SpinView – A video carousel allows cooks to set their own pace and skip steps as they become
more comfortable.
o CulinViewTM – A unique opportunity to view the entire cooking lesson, mapped out and
illustrated from start to finish.
Social Networking – Users can connect in an engaging, supportive and resource-rich community.
“Dorie’s warm and giving personality and wonderful approach to writing recipes has already improved my
confidence and, I hope, my skills,” noted OMG!Yummy blogger Beth Lee. “An app is a great way for Dorie to
share her baking techniques and special personality with each of us in the kitchen.”
With more than 30 years of expertise in software development and culinary media production, CulinApp
founders Robert E. Huntley, Geoffrey Drummond and Chris Howard believe that now is the perfect time to
bring new technology into the kitchen.
About CulinApp
Founded in 2010, CulinApp creates cutting-edge culinary apps for the rapidly expanding tablet marketplace. Working in
partnership with the world’s most celebrated chefs and cookbook authors, CulinApp delivers a personal learning
experience to aspiring chefs – of all levels – who want to advance their own skills. For more information, please
visit www.culinapp.com.
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Agency Contact:
Audrey Mann Cronin
Mann Cronin PR
914-861-2009
audrey@manncroninpr.com