The magazine for people with allergies and food sensitivities LIVING WITHOUT 2011 Advertising Media Kit ® nd ies a allerg with eople p r ine fo agaz The m ies itivit sens food NG U T I V I L THO WI Now ® In Ou th r 11 Year! e iry-Fre ee, Daecipes r F n e R lut BEST G er-Fresh m Sum ater? Picky E rets SePcarents 7 for us, Delicioitious Nutr to Foods Go Pack & fely Out Sa s Dining od Allergie o with F The Premier Lifestyle Magazine for People with Allergies & Food Sensitivities Living Without is the only national publication specifically targeting readers who need to adhere to a special diet/lifestyle. We provide lifestyle solutions, from innovative recipes using dietary alternatives to recommendations of products that make life simpler and better. The magazine is a life-enhancing resource for the millions of Americans who must adhere to a special diet. Market Size          30–50 million Americans have lactose intolerance. Over 40 million seek out gluten-free products when shopping. Over 20 million have asthma. Over 15 million follow a gluten-free diet . Over 12 million have food allergies. Over 3.3 million have attention deficit disorder. Over 3 million have celiac disease. Food Over 3 million have peanut allergies. allergies affect Over 2 million have autism. 12+ million  Over 900,000 have milk allergies. Living Without at a Glance  9% increase in circulation in past year! Living Without provides informative editorial and advertising to help readers successfully navigate their special dietary needs. We are the magazine that people turn to—and return to—after they begin their special-diet lifestyle.  High newsstand sell-through  100% growth in weekly e-recipe subscribers  Now publishing Special Holiday Food Guide! Americans! Gluten-free products are a fast-growing $2B market. 6% of U.S. children are food allergic. Readers on a Mission to Live Well Household Demographics Presenting a unique opportunity to target affluent, educated and healthconscious females seeking dietary and lifestyle solutions for themselves and their children.  Female Allergies in Household Reader households with at least one member who has: 47  Median HHI $82,500 80% Celiac disease 95%  Median Age 38% Milk allergy (index 167)  College degree or higher 72%  Married 81%  Children in HH 95% Any food allergies/sensitivities Soy allergy 45% Peanut allergy (index 129) 19% 18% On average, our readers are actively managing 2.5 food allergies per household. Engaged, Active & Responsive Audience Seeking Out Quality Products That Fit Their Lifestyle Within the past six months, readers who: 63% Shopped in health food stores or natural foods supermarkets 94% Purchased organic foods Purchased natural household care products Purchased natural personal care products Purchased non-prescription medicines Purchased prescription allergy medicine Personally used vitamins/minerals Personally used probiotics or digestive enzymes Personally used herbs 26% 25% 48% 46% 69% 66% 61% Readers heavily rely on Living Without as a resource for advice and products. 97% save every issue 95% read every page 87% prepared a Living Without recipe within the past month 81% purchased goods advertised in Living Without within the past 6 months 62% visited an advertiser’s website after seeing an ad in Living Without Sources: SPINS, 2009; Claritas, 2007; US Census Bureau, 2006; Hartman Group, 2010; National Institute of Diabetes, Digestive and Kidney Issues (NIDDK); American Lung Association; Food Allergy & Anaphylaxis Network (FAAN); National Health Interview Survey (NHIS); Univ. of Chicago Celiac Disease Center; Jour. of Allergy & Clinical Immunology; Autism Speaks; Living Without Reader Survey, May 2008. UE BY S so go SON VES S od k , Stac Wrap ack! , -free P gluten and with e go On th-free food dairy ood so g m out, Crea head and nut ut milk into solid meal Cocoed coconthe can r and table ck tock ﬂavo in po a por h qui ge fotos Cann tes good pare res/a ple wit ct com liquid ara I pre n just X Pictu sep distin tery Use the hen Brand , p it sim re tha g . wa Ross/ t mo kin am two —a to kee or ersen garlic are cre or ba ©And I wan n. I want ger, e wine nentsa rich ai there ps ional e the or gin t Th ric Today ps than evnutritio and in sou e. Us ces ce, opt ine ric gar, d swee n-up. the bill. wra ue sau k and liquid cook ries, saushake comb , su and an beq no clea ches ﬁt stac h, to ste bar s and sandwi or to in cur can ening e oil breads Wrap, ience a dis ili pa -free m ional st the ﬁxing ade. -free and cea ven ts. You op gluten ons, opt 1. In ns, ch , sesam gluten ser before lk. again ll. al ready-m for con cups ari Wraps llio oni oution and s for des ½ we nly and st ket e red opt s ots ion sca th mi 1-1 , can grie ur ed opt y, tam rs, s, carr tos e thi am resh emade picnic bas the smoo lettuce we cre lslic e and more v Slic a the hun a super-f perat ce. chocsherr skepepper re—hom get ler or edded onut specia and even best h sau tem oo , red not too th ili coc sﬁes more beef t rinad room er befo m in a coo al wit h our v Shr ken mb e ch an, ok sati ase me wit tha r, wi om ma ba r chic m Asi the and at ing at bec we to to e. Co a Purch stores East Island l, toss pack out you inTri ske sh met they great et end Add c ce2. at on tte. vered rinad te bow ully. per Bru pla in. from South Paciﬁ Round tastes me igre so tha ll, it a swe ma ef co . a larg dvina rit in ces filli graa iast. that cas beautif give er.ng t in foil and spi ing tastes a gri and ize 1. In ed k up s in 4 pie ve be nutes few then enthus Threa erv d ian from used in a). ent or at on s oranhea to beforeeth ividual 3.ber Lea and res ated oil for a door Ind nced mi pes pac ute sp t 3 illasssed togparchm e he r ind illa. at, cucum outort ds or (it’s a colad 30 nsfer at or two kies. ee reci to ﬁt you in y a bala foo am ntl5 mintil cri h ttort g. 20 rm y pre Tra for ain me a prehe h he for and salad pliers pin cre nge Waab d coo them goin unfor eac to enjo dairy-fr ed. ou p 2. bles , er hig pte ove t’re e, like htl sup Dr ute has chip e on . ab a s wn rly , vegeta ada -fre tigWra oil-degrers ov seco 3. cas at way rever you stit at olate ula nds le over drink sub which d y bro me a gre gluten y’re easily we and ed t. 30 ough pliable. litt350 all reg an thrken d oil ated ok ske the ddle or whe sm These Here’s oil hed the lightl in Don't onut, ened for 20upy. ng. ho in a d syr Cooven with wit prehea 4. coc eet ok chic tain heatefilliServe more, ary needs. the park— place iron gri until . e co of at at’s ave and illa pre t l, n sw er total Wh diet not nutes bowl rinad thick an ely, he toacon heat. shing d tort son bee ned. microw brume d jusend the poo a ma n m ed pap 27gchilled if mi special anthe tiv war wn in ed wax es, p mg cook ordiu and beach, onut ke thicke until terna spoo at to , 1g me 3. Fill broing . Kee coc . Or icks 70 tea calori ma s at the me il reserv oking (Al ’t fold nutestoothp fat, g sodium ﬁnd can over dy to g 1 and 342eat meal ef. wrap, all. Don mi h ddle il rea 4. Bo an, co er be trans66n. Can't ? You t 2 cup in a 0m tains, 0g addin beef Pu ure wit ut am paratio ov has it cep all at, e, . n grier unt rite g conof fat cre own. cocon h ½ 4. Sec con irotain sau t. juices wrap h he add the wned rted prehydrat g sm e hea r vin r favo d wit this siv hou llin as ser ap hig you you m bo t, (cow, gri xpendiuer Pour ch ansatura car er rite iccate sor y bro mer chilled n Wr dants, stitute favo r me aft r , des proces choice cess k ov oil is ho lightl ine witEahin, 14g ol, 5g n. al for ove sim antioxi ble? Sub Chicke U P TO 6 ay ugh a wo your d uce ide an tei fat til ey’re awthro eating and ove en foo milk of mp). ProPour and with lester gon pro VES ed lett s. Th them saucep vegeta ted oned m flavor rs are try it cho iati Placeoil. Wh ickly un to wok SER 21 cup soy, he tes. wl and . ps e. in we eetable row il hea siti ktast shredd with nu certain variation, in e skelarg fiber, al Var to the and ce ce cu e Th rn if po , soa k .unt rice, o mi o a bo Strain endscook qu rinad r oo eat a Loaded sau cooup or veg , tw ric mb atand lettu onions Option bequeBa etables ing in can’t ing sweete for re int hour. vegbu me d ma d.) clean al rch p, fold and nful of p and bar TIP chic ed red y can For a an xtu like or t ofken . Ad ef ion no sco slic wra mi a t for Hea oo tive ed ces re’s opt as the venand sit ed or ce cu And scribe ble be all sp ce; add shredd pieute alterna let s. Addeful tortpre illas , de d the and slic lettu beef. Add sem a sm ue sau . ds. To . rinkle minan . Be car calories 5. As me oned l of ce. Sp each me using ng barbeq crunch ut 8 355 erol, war deb ng s use , fla tti in in abo nfu ra eri er containgpscholest ients direct before chicken by pu cumb spoo ili sau smatt for ext eds ential Cu ter sauce) ce70m s ingred filling. th a Thai ch ein. cooked da fat, tely. prot tain wa or cu g wi beque transttu in Se an ess are BY WENDY le pre equal 4 cup ed ili an media t bar eet r, 26g MONDELLO le 0g Le to con pin total 1 who ly slic tchsticks d to Cumn seeds,curries, b, red 8g top p of sw red ch im (withourated fat, ane,d4g fibe se litt at is es, d , rve drat the shredde pepper, thin into ma sticks serving 2g satu me ohyef Cumi ring in h lam d egg calori , 20mg ium dollo choppe ds. Se carb Be Each fat, cut te in spicy match an in tled or bell 175 ked fat 34grean g sod ﬂavo us wit rots total 6 carrots, , cut into igrette, bot h, of tas y, the of coo sliced with ame see tains trans 555m ½ red 11g icio sodium, Ko E S ber l del ers, carsting cumir ric dium nty , all con , 0g rate, d, r. 412mg e vina S E RV ’s ple mp fat of ses ving 3 me cucum oonfu peele sting pepp s. Toa nces the ﬂavo plu it dition 40) ten-fre (one ser urated bohyd dium he as ha k for There les. Tra of a sp titute contra s glu and page read dis 1 me Each 3g sat 16g car n. , loo hered, best ds en ma ipe on ps or flatb a tei ger lespoon ol, aro subs see es a bund d on top fat, gin t is wit The els thy 3 tab emade (rec ds in r mewra lester g pro ed. tow ve u can provid ear see fresh tha illas, ted cho er, 10 ser r. It m) t yo hom ing ger ly texturpaper put llet ove a few ich gra e tort fib n.co bu d ect spe st, gin g -fre wh 1g in e n rse for cri ski clea it ba ten er, ric d an en sels. Avoid d coa To toa dry Toast the pa onm ble stic mb v Glu wrap Wh (aar son) all, at. g peele shed ean TIP clump ent an is to vegetaable pla sm cucu h. kin seeds ed ger, d cru per per McL m he on nc firm be pung ginger in the reseal diu tes, sha until rken in of gin d an finely slic cru it: Aar r will to storeerate it in a zen. minu onallying, da grant. d to cred piece , peele y asi ce 2009 pho suga wa refrig frozenstill fro occ popp ell fra a spi inch garlic med an m June/July sm rt lated 1-2 and also be while sta and ds in e the . er clove ns, trim paste granu sherry t.com see eth 1 ili can grated color the pulveriz pestle llio gWithou tay d t tog in nd , .Livin sca oon ch perfine or dry -free and Gri er or r an seeds www 3 p su ly pu el Sa ne sp rta nutty d. ten 38 on t Di tea e wi grind a mo store til use sa glu quick meat Fenn at on lan l, h ½ lespo ons ric ari or be velop t the ad wit coo jar un the and 6 d me tab can Eggp en t de 1 lespo ons tam Wh tight Pork E S 4 TO recipe flavor of s. Threa th a sal y er oky 4 TO 6 gplan rry abou d off. tab air ce wi mm RV Sm y e ke po on S E eg ate an 2 E S oil su sau wo les It’s e rin e. Th y pic Serve a lem hand tab S E RV ing the Don’t rate ce chili am que. enjoy easil 3 This d of tim ile it ma lling. with sau on ses t Thai r. ge celeb barbe and d e to gri soy Sin y flavo n—it’s ed ee or 2 aks ide po g and tim ahea ves wh before drizzl the sw ak ll les div ds in tin ok re ski , l ste gri ste on t tab of sm mo s for ing, ea pared nel ned t n see le oil use the 43 tiona loin 1 impro rs jus ipe tter re’s lespo cke fen ok off T cumi l seeds pla ped in gplan getab tab nce) sir rterho ed, op er, ed bla we d be pre ans the . ust fresh rec or co OU 1 ske sh slic und ne ok th a en ap ) po ou mb ge eg ons ve seeds eled an can co tdo wi fen gro ch ce s me th wr cu (8lar WITH n ou dip ily he wi kit un at cu 1 rice, 1 of fre rette. und shly lespo n cumi ger, pe ING fam d spice gplant e for ese dis s. Th in the (4.5-o mine d, sliced aig ns fre shly gro meric fus t tim ay or and gin 9 LIV 2 tab spoo jas e an vin y eg sat de g. Th nimal e spen ends 200 ken spoo fre e. ed cup tea piece of d tur of ric smok pork e/July 1 desee ½ tainin th mi e, bro d dri tim w fri rsels 2 tea spoons groun entre pof up Jun an inch ped cup nal less er, wo pe mo a bowl Whip enter e wi lettuc shed an ed, to 1 for nc r 1-2 2 tea spoons salt tiz and bell ebar) d ps— ds. pes optio rcrunch ps, wa nly slic chop ns adva guests al appe ce cu aroun suga lemon e sid rea gra charred 2 tea spoo 1 (se o tu raw en atb a y butte into cu chili, thi tea poon zest of cream cut int pass s or ﬂ th gre your a speci d let with n as y 1 es. lightl ow les 1½ ato For beef an ves. Or bread apart hot red s wi e them nut pork, ted ds, tab ast tom also kn that ma gra s coco see n d lea -free 1 y sh e zzl bre ce me err fre sh da nt le, Korea lettu Finely poon ten 1 trim sesam n icken ians, and ch gridd uipme st-iron ing v glu all les pa garni poon t unds of ch getar sm crusty iron e eq a ca anyth les in a dry 6 tab 1½ po s dish to ve eggplan a cast- rbequ cold tab ce asing out with gant to n 1 ing pie sted lled ed in of ba r purch just ab es. Eve ll for ele 1¼ the toa cater th gri soak an small table oil g s ca piece ak wi ipe u’re ough vin nside n cook panc wers, thr eric, ffed se rec luable t, co If yo Vege for ser ske u ca s and fall stu va © Stuart Pearce/Pixtal oo turm t v If no ty. Yo ally ke of the is an Set /age fotostock ds, pers Salad bamb nu nutes grill. varie see v norm hotca ddle. out all coco Some This your g 30 mi Sm te. llin n gri er the nd in es to would ab for v our-year-old pla r rt of e gri eth ato le. ich Daniel Clowes st-iro hand o hot water tog zest. Ble Cove as pa hanc sat quietly by ur tw gridd ur ca d tom s, wh at. in a schoolroom mix himself, alone on come le to en gs an clove st-iron e of yo Hold yo t after too full of excited wl, to co hours. lem “Whether it’s ll bo eg preschoolers. ho d ca rlic happily celebratin dd ts ur a at. a holiday meal we ly a The class was ge gri from e ga g a birthday to 24 hand or a class party, on 1. In sugar an perat prehe ortab hand food allergies rring and everyone into colorful it— ms lik sooner or later take their toll. your mf , sti ur or up cupcakes piled was digging on ur pared the tem grill to These kids want salt, . ces high with frosting a cookie from hold pre t unco t. If yo e all ite Everyone except to be able to pie the buffet table 1 ho ee am it’s can and sprinkles. sm can be to tes rbequ grab Daniel. Instead, cre d pork te for like everyone iry-fr lly ho If you mother, Gina w le. If the teacher handed ba of gluten-free else,” says Daniel’s Clowes, founder , da grill, re’s ho pretzels and a the him a bag gridd e is rea heat. 2. Ad rigera of an online -free ll. bottle of water. lergymoms.com) He ref support group Daniel’s face m le on e the ratur at. ten d The and doleful dd told gri chair of the (aldiu he his mother all an look on advocacy glu gri abov tempe Food Allergy me she needed to low he was feeling. steering committe this m your Initiative (FAI) the hes it’s know about how it’s inc e. “There’s an ds, ddle fro re, with for our allergic obvious need This was one two ds, gri secon or mo son licious children’s physical to care r experience for sea on health but their well-being is fou Daniel, now milk, wheat, sec onds of the and de equally important 8, who’s allergic emotional egg, tree nuts t after six sec to ents, we and often overlooked and peanuts. best d—ho hot anaphylactic need to nurture All youngster . As parthe allergies encounter re for their hearts and s with bodies.” the lcome ul foo souls, as well similar scenarios times throughou as their countless t their childhood avorf We The psycholog . of ﬂ ical aspect of nu anaphylaxis me portant componen is a critically t to raising children imwho are well adjusted 20 www.LivingW 9 W Food and Feelings ood so g SO ting Get lled e tast Gri ood IE JUL e, eg y th n-fre er Enjo glute summ of a y-free dair D Emotional Well ness for F 42 om ut.c itho gW ivin w.L ww e/July Jun 200 ithout.com Allergic Kids October/November 2009 Living Without responds to our readers’ desire for foods and lifestyle choices, offering quality solutions for better, more enriching lives.  Recipes for a wide range of allergies or sensitivities, especially those that require gluten-free and dairy-free meal solutions. Motivational and educational features that offer support and  guidance on living life fully, mindfully and with passion.  Buying advice and resources for alternative ingredients, new products and books, plus the latest medical news. 2011 Editorial Calendar February/March     April/May         Inspirational profiles of people with allergies or food sensitivities.  House Call Easter/Passover/Summer Camp A medical perspective on allergies and food sensitivities. Autism One Conference Celiac Disease Foundation Annual Conference  So Good Delicious recipe ideas for dining gluten-free, wheat-free, dairyfree, sugar-free, egg-free, soy-free, peanut-free and more. Restaurant & Travel Summer Fancy Food Show Thrive Allergy Expo  Cooking School (3x/year) Learn the basics of specialdiet cooking and discover new techniques for successful baking without wheat, dairy and eggs. Back-to-School Gluten-Free Culinary Summit—East  Travel Guide/Across America Places to stay, dine and tour for a fun-packed, allergy-friendly vacation. Halloween/Thanksgiving/Baking  Personal Care (3x/year) Natural Products Expo East Thanksgiving Feast and Other Company Meals Gluten-Free Flour Power Slow Cooking/ One Pot Meals Trick or Treat: Cut-Out Cookies for Kids December/January      Life Story Healthy Bars to Pack for Snack Harvest-Fresh Casseroles Champion Breakfasts Fancy Cakes October/November In Every Issue Natural Products Expo West Dining Out Guide Ten Ways to Top Brownies Summer Smoothies to Cool and Quench Waffles: Not Just for Breakfast Anymore August/September     Additional Distribution Summer Camp Guide Easter Dinner: Everything but the Easter Bunny Simply Seder: Passover Desserts Cinco de Mayo June/July     Romance Gluten-Free, Dairy-Free Italian Desserts Pasta Roundup Sweetheart Cupcakes Baking with Sugar-Free Alternatives Allergy-free skin care and other ways to look your best. American Dietetic Association  Try It • Read It Reviews of new products and books. Holiday & New Year Guide to Special-Diet Entertaining Gifts of [Allergy-Friendly] Food Souper Bowl Snacks: Make Your Own  5 in 25 Winter Fancy Food Show Quick and easy ways to prepare your favorite recipes. Four pantry items plus one commercial product. Teen Allergy Summit QA Pediatric allergi sts Harvey L. Leo, MD, and Neal Jain, MD, answer questi about allergi es and food sensit ons ivities.  Celebrate in Style  Delicious Traditional Menus for Special Dieters  Gluten-Free Cookies and Desserts BY HARVEY L. LEO, MD , AND NEA L JAIN, MD . Sen to Susnitive screen ? try it e e Me a Cak s Ancient Eat ¬ 4282 888-645- Don’t ge t burned N by the in gredient s in your of children under just the strict that can cause avoidance the age of three. hives, swelling, obo ofdy tree nuts, egg, the offending nausea, closing Allergic reactions soy, fish and wan of breathing passages shellfish. can range ts to foods. Ninety percent of all the clos delicious, food allergies look and even death. fruit. These are caused by ients, There is slather e-ups. You like a cord eight foods: wheat, idant-packed der organic ingred 54 www.LivingW milk, peanut, t, antiox gra ova away, ithout.com vee with pure, betwee reappl b a sunscre n loafer. high-nutrien s. Made your April/May 2009 Esp n made with y -up palate Crop o grown of jams Pick of the Spreads, a new line sed Crofter’s are for g with a complex morell ¬ ¬ sun lotio n clavicle skin frequen en wit ecially is as h a dec of cak and in tly, rem soft top e, righ weight ent SPF, and ember ian-ba t? Superfruit undam button, . Startin . Maybe proing by Canad and found This ubi Introducing aged not too sweet s, using minimal produced for som by sum the ten quitou com spreads in 600 as a intense and berrie mon mer’s e baby’s s che full-bodied fruit and brands avor that’s s Add ingred people. mical don’t bottom end ticated ﬂ to this But for ruit Spread r’s adds wild of ient need is not four here's sophis . Piec the Am sunscre base, Crofte jams. Superf ripe taste, sen the sun s in sun of us and so eas ens. e its other red grape screens sitive typ erican with the will mentio to feel y to sugar than cherry and be diag e bursting es alle Cancer , sum Amino crusting. avoid. n oth a third less free. They’r rgic to nosed mer For som the burn— and Society Benzoic It’s cessing and can be the pre er unsight es, all gluten the with zone or the ’s rep e, varieti Acid the skin four and cru ly ma plus ort tha itch ) and el. We mere cancer come in in a jar. the fact ture agin problem enough other pro t one mentio ing, the icked fruit ganic.com s like this g asso and scaling to cau benzophen blematic that in year—n like fresh-p brown other ciated , croftersor thinnin PABA se a ingred n of PAB omes 6301 atm ot to spo of full A wit is the g of (Paraients UVA ospher (see -blown 705-746in a the ozo h unprote ts, wrinkli and sidebar like oils shockin cause ic pro with UVB ng cted ne laye of sun rash. essentialtion blem on pag oxybenrays. runnin sunnin and clove s are screenr, glob by the g 97 per Sudden e 32) thyme g g, wit sprays cen inte rmint, induce Centers are allergie h scis t of ly, goin c insect nsifying al warmin ary, peppe sors. d con What’ for Dise Americ s, hor g to g ologies’ organi with rosem tact e—just a the bea the dan mone s a Ba ase Con ans test ART Techn derma de residu sprays made gers Befo EcoSM disrupt offers ed ch pestici insect ART no thi trol titis pests? re wit is up the you bre , EcoSM ng Be . h ion, They leave to love about s to troublesome a long cellula It’s also asso the con re and garden ak out ing on au n and pets. What’s not notice way s chomp r dam 28 d childre ed for home ciated dithe bioh ty to Do eviction www the insect day. age The Env . to use aroun undertones. Design with that deliver ? and azard bugs, plus the same .LivingWit are safe ironme low outdoor fast but print. chemical suit, hout harvest on spray, birth .com with no kill bugs a littl indoor and ntal If spray and this bug Workin e edu August/ you can that target lergenic PABA is natural scent ART. With cation formulas g Gro pleasant, Septemb advises that on EcoSM sunscre the culp product up goes all-purpose warnings er 2009 en tha rit for you sugges e no such speciﬁc and on the garden ts rea t con , look tions; there’r . The label ding tains for a with precau your garden the ﬁ titaniu nat icides come m oxid ural, hyp ne Most insect are the bugs. to use. oale or label prior ones to worry read the art.com zinc the only . Always ecosm oxid , yourself 59 for e. 3534 any product WITHOUT 877-723safety of LIVING ber 2009 ne the actual determi August/Septem Be a Love Products are subject to change without Achieve better health on a special diet with nutrient-dense foods and supplements. Q I’m severely allergic to dairy. Is there treatment or backsplashes. cure on the Several types horizon for people like me? can pose a health hazard A There are a lot to susceptible of promising individuals. studies The being conducted best known on food allergies, culprit is ticularly related par- Stachybot to peanut allergy. rys, characteri zed by its black, On the blanket-li dairy front, researcher specific reaction ke appearance. to the foods they’re Spores from recently attempted s at Johns Hopkins this mold sitive to, usually senrelease a toxin to desensitize dairy and soy. that’s detrimenchildren and adults older tal to Often, the humans, particular reaction occurs who had documen in infants who ly with proed IgE-anaphyalaxis t- longed exposure. are transitioning from to cow’s milk. A study conducted breast milk to These years patients were ten before their formula ago identified given increasing first birthday but a rare reaction oral doses this of milk in a FPIES can to also be caused mold in the lungs controlled setting by solid foods. of young infants, over a causing period of time. serious breathing At the close of Children with the study, of FPIES issues. many of those typically begin Parents young children treated experienc vomiting 2 to exposed to this ed mouth should 3 hours after itching and some mold even ingesting EENE check with their throat discomfor small quantities REL GR doctor. t BY LAU when ingesting inof the Many milk, nest problem ﬁ food. They people suffer allergic but ultimately with the , 40 to 50 such percent of them symptoms, Vomiting may also develop diarrhea. you’d goods made as itchy, runny could safely us baked is often very developed, nose and eyes, tolerate ing more than a few severe and can carefully breathsells fabulo macatrouble, etc., ounces of milk. ts are so Texas that (biscotti, to outdoor seasonal continue even after the These exciting bakery in special desser delicious choices molds. The most r stomach is empty, with the findings offer gluten-free es of these all. Owne studied is Alternaria hope but a mold child retching many questions There’s a and textur Bakery offers e—but that’s not sp, hour or for an found in the remain. How long Blackbird The ﬂavors ies and chewy more after the websit soil which releases do the spores effects of desensitiz gredients. ed brown gluten free. reaction starts. pie) on its on dry, The youngster t they’re We sampl izes and a bread, ation last? How can become dehydrate e, custom ns, banan many mer. Experts windy days in late sumies to order. patients relapse never suspec are e delicac and develop low celiac diseas and have an anaphylac snaps, mufﬁ d have linked Alternaria you. Prices blood pressure n, who has e your favorit tic reaction? How roons, ginger - blooms with , ships to sp. ing IV fluids. requirdo very young n can prepar of this world! Morga an increase in and, of course Unlike other types children room respond to desensitiz emergency allergy Karen Morga businesses of visits food cookies—out and e. by ation? asthmatic reactions, chip rants s. kids with FPIES A word of caution: incomparabl chocolate for restau If you suspect do not develop hives, t, taste is et goods Several study mold exposure swelling, congestio are modes ticipants required par- home, m caters gourm in your breathing ng costs ry.co hire n or epinephri a shippi reputable bake problems ne and othmold remediabird. er medical interventi reasonable, tion company Unfortunately, on, a reminder to investigate 0707, black idants this there are no and remove that it and be technique is still als, antiox 512-236tests to confirm that a certain to discuss ns, miner in the fare investigat vitami child onal stage and should has FPIES; the your health ion concerns to get your us functi way to diagnose only with your doctor. not be tried outside old) way talking reit is by medical ultra-nutritio controlled research a new (and als offers history. nium. We’re This can lead Here’s a ed setting. to a delay in broccoli. Navitas Natur n beings for millen s, Incas. We sampl –Dr. Leo particular diagnosis, Move over company huma caly if the doctor California –Dr. Leo Q Aztecs, Mayan powder, nourished doesn’t know My child was and more. es like the that have about this relatively pomegranate quickly with just diagnosed from plants powder, Q We’re remodelin ancient cultur uncommon condied food protein gs—acai eaten in produced g our bathroom bowls empti induced enterocoli with tion. The actual incidence can historic foods including new offerin tasty. All the test found some mold and drome. gluten free, tis syn- not of FPIES is makes of Is this like a food ients, all behind a wall. very known but in s products, allergy? ting and Should A Food my practice it wethey be worried? organic ingred baked goods. Plus represeveral Navita sents less than protein induced them interes premium and new 1 percent of e. These and found enterocolitis syndrome, or salads, cereals your body. Try someA Mold can occur naturally the foodour favorit allergic kids I cao nibs— FPIES, differs It’s declared treat. mixes, soups, in damp dard diet. places from nibs trail ay a like stanhies, bathroom showers food the cacao Like other types of smoot of your everyd or kitchen Children allergy in a variety of ways. of food allergies, the taste nt count avoidance of enhance with this problem the nutrie food culprits Food allergies have a very y skyrocket hed. is extremely affect more than important. It’s can literall it nouris om 12 million Americans from mild to also recomme ways to keep aturals.c anaphylaxis, nded that , including 6 a serious condition (and old) no cure, percent , navitasn Bak  Super Foods, Super Supplements house call Special Holiday Issue (newsstand only) ¬ BY BIU Content That Inspires BY J AX PET ERS  Research Roundup LOW ELL The latest news for people with allergies and food sensitivities.  Living Without Pantry Substitution solutions for baking without key ingredients like wheat, dairy and eggs. Bug notice. Only you can photo credit on cover: Aaron McLean (aaronmclean.com) LIVING WITHOUT ® 2011 Rates & Specifications Ad Size Magazine Trim Size  60,000 paid newsstand/ subscription copies sold bi-monthly nationwide.  Sold at nearly 8,000 locations, including Whole Foods, Wegmans, Safeway, Bashas, Meijer’s, Harris Teeter, Sprouts Farmers Market, Sunflower Market, doctors’, allergists’ and nutritionists’ offices, bookstores and more! Dimensions 8” x 10-7/8” 4-Color B&W (rates are net) Spread* 16” x 10-7/8” $9,800 $7,350 Full Page* 8” x 10-7/8” $4,900 $3,675 2/3 Vertical 4-5/8” x 10” $3,705 $2,780 1/2 Horizontal 7” x 4-7/8” $2,855 $2,140 1/3 Vertical 2-1/4” x 10” $1,990 $1,490 1/3 Square 4-5/8” x 4-7/8” $1,990 $1,490 1/6 Vertical 2-1/4” x 4-7/8” $1,140 n/a Resources Ad 3-1/2” x 2” $560 n/a Cover II* 8” x 10-7/8” $5,930 n/a Cover III* 8” x 10-7/8” $5,410 n/a Cover IV* 8” x 10-7/8” $6,185 n/a * For full-page bleed, add 1/4” on all sides. Keep live area 1/4” from trim on all sides. Frequency discounts: 3.5% with 3-5x schedule; 7% with 6x+ schedule. Ad Deadlines Issue Date Ad Close Materials Due Mail Date On Sale Date Feb/Mar 2011 11/22/10 11/29/10 12/28/10 1/11/11 Apr/May 2011 1/17/11 1/24/11 2/22/11 3/ 8/11 June/July 2011 3/14/11 3/21/11 4/20/11 5/ 3/11 Aug/Sept 2011 5/ 9/11 5/16/11 6/21/11 7/ 5/11 Oct/Nov 2011 7/18/11 7/25/11 8/23/11 9/ 6/11 Special Holiday Issue 8/23/11 8/30/11 n/a 10/11/11 Dec/Jan 2012 9/19/11 9/26/11 10/25/11 11/ 8/11 Production Contacts Advertising Contacts  Oksana Charla Design Director 17 Robin Rd, Glastonbury, CT 06033 860-430-9357 design@LivingWithout.com  Susan Tauster National Accounts Manager 630-858-1558 stauster@LivingWithout.com  Upload Ads http://dropbox.yousendit.com/OksanaCharla1233799  Danny Vincent Eastern Advertising Manager 770-437-0861 dvincent@LivingWithout.com LIVING WITHOUT ® LivingWithout.com Extend your reach through LivingWithout.com, our in-depth archival resource for those seeking information on managing allergies and food sensitivities.  Over 300,000 page views per month.  Includes recipes, product reviews, resources, events and more.  Variety of advertising options available, including custom sponsorship opportunities and rich media campaigns. Weekly E-Recipe  Emailed to 75,000 opt-in recipients each week — number of recipients has doubled in past year!  Provides delicious gluten-free meal options and offers a unique sponsorship opportunity to directly reach your target audience via email.  Sponsor’s banner ad appears within email, landing page and all recipe pages during the sponsored week, generating an additional 100,000 page views.  Secondary ad placement and additional weekly advertising opportunities available. Contact your advertising representative for more information. Online Ad Rates and Specifications     All ad sizes are in pixels (not shown actual size). GIF, JPEG and SWF files accepted. Maximum Animation Time 0:15 Looping permitted. Ad Size Dimensions File Size Rate (net) Med. Rectangle 300 x 250 40k $25 cpm Leaderboard 728 x 90 40k $25 cpm Banner 468 x 60 30k $15 cpm Logo Ad 120 x 60 20k $10 cpm Online Materials Advertising Contacts  Tom Canfield V.P. Circulation 203-857-3100 tcanfield@belvoir.com  Susan Tauster National Accounts Manager 630-858-1558 stauster@LivingWithout.com Leaderboard 728 x 90 Banner 468 x 60 Logo Ad 120 x 60 Medium Rectangle 300 x 250  Danny Vincent Eastern Advertising Manager 770-437-0861 dvincent@LivingWithout.com