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The Innovative Makeup Packaging Design & Engineering Contest
The Challenge!
Makeup in New York invites Kansas State University to participate in the First Innovative Makeup
Packaging Design & Engineering Contest. The contest will consist to Design, Engineer and Rapid Prototype
an Innovative new Face Make-up Package.
At the heart of Manhattan!
MakeUp in NewYork will take place next year on 16th and 17th September 2015 at the PENNPLAZA
PAVILION. A unique venue and extremely convenient to access, right in front of Penn Station, actually the
main intercity train station in New-York where most subway lines and trains converge including those
coming from New Jersey, where the real industrial core of the New-York Beauty sector is.
A unique event!
Next year it will be the turn of MakeUp in NewYork to celebrate its fifth anniversary! "It’s both a very
young and very old age," explains Jean-Yves Bourgeois, President of Beauteam US. "Very young because
the creation of this event seems to have happened yesterday... very old because with today's digital
economy and speed of information along with the evermore ephemeral nature of our consumer society,
events that pass the five year mark are not so many nowadays.” MakeUp in NewYork is offering a
platform of opportunities to grow knowledge and build network with like-minded professionals.
Exciting concepts at MakeUp in NewYork !
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GATHERING THE INDUSTRY
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REACHING OUT TO KEY DECISION MAKERS MASS & SELECTIVE MARKET
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Suppliers - formula, packaging, full-service, accessories, ingredients
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Brands - Marketing, R&D, Buyers
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Creative - Makeup artists, make-up schools, designers art directors
makeup-in-newyork.com
The Innovative Makeup Packaging Design & Engineering Contest
Competition
Design, Engineer and Rapid Prototype an Innovative new Face Make-up Package. Student teams will
research different types of consumer needs in the category of face makeup, specifically face, eyes, and
lips to identify an unfilled consumer need. You will identify current packaging concepts that fail to meet
the consumer need and why. It will be your task to design and engineer an innovative new packaging
concept to meet the unfilled need.
Prizes to be awarded
Make-Up in New York and Sponsors will allocate a fixed lump sum to cover the travel expenses to the 5
selected team finalists to be present at MUNY 2015. Winning entries (“Winners”) will be selected form all
qualifying, eligible and timely received entries. Financial awards will be given to the Winners as follows:
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First Place – $3000
Second Place – $2000
Third Place – $1000
Honorable Mention $500
Deadlines for submissions
Kindly email Ms. Marie Wimmer at marie@makeup-in.com if your school plans to participate in The
Innovation Makeup Packaging Design and Engineering Contest and the number of teams by Friday, March
27, 2015.
All final contest submissions must be sent by no later than 11:59 PM. (Eastern Standard Time) on Sunday,
June 14, 2015. Acceptance of untimely submissions shall be in the sole and absolute discretion of the
Organization, whose decision shall be final, binding and non-appealable in all respects.
Please send your submission to:
Ms. Marie Wimmer
Beauteam US
575 Madison Avenue Suite 2512
New York , NY 10022
makeup-in-newyork.com
The Innovative Makeup Packaging Design & Engineering Contest
ENTRY FORM
Please complete this form for each package design being submitted for judging.
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Graphic Rendering and Rapid Prototype (3D printing) of your packaging concept
3D Prototype of your Innovative Package Design
Photos of your 3D mock up or drawings of your package design
Poster Template:
 36 x 48 Display board
 Background information on the design
 Materials of design
 Functionality- Does your package promote consumer convenience?
 Creative & Originality- How does the product stand out on the shelf?
 Practicality- Designed for business
 Emotional connection- Does it have the “got to have it” feeling?
1 copy (word or pdf) of the design rationale supporting your entry, maximum 1000 words
 Title
 Author(s) and Contact information
 Abstract
 Consumer need
 Comparable current packaging
 Describe your Innovative New Concept (including)
o Engineering Drawings
o Graphic Renderings (high pixels)
 Written in APA (American Psychological Association) format
1 YouTube style video with your “sales pitch”, max. 2 minutes. (Provide a link to the video URL
on YouTube on your Entry Form below AND include a compressed version in your zipped
folder. If for some reason the file is too large for uploading on our ftp server, you may also
send it via WeTransfer. Make sure you name the video file in your university and team
leader’s name, so we know from whom it is.
All documents should be included in one zipped folder; the folder must be named in your name and
university.
makeup-in-newyork.com
The Innovative Makeup Packaging Design & Engineering Contest
Qualifying entries must send form of shipment with tracking number of submission to ______ (email) by
12:59 PM, on Sunday, June 14, 2015.
College/University: _____________________________________________________________________
YouTube URL: _________________________________________________________________________
Advisor Contact Information:
Name:_______________________________________Title_____________________________________
Address:______________________________________________________________________________
City: __________________________________State: _____________Zip Code: _____________________
Telephone: ______________________________ Email_________________________________________
Team Leader Contact Name:
Address:______________________________________________________________________________
City: __________________________________State: _____________Zip Code: _____________________
Telephone: ______________________________ Email_________________________________________
Team Member Name:
Address:______________________________________________________________________________
City: __________________________________State: _____________Zip Code: _____________________
Telephone: ______________________________ Email_________________________________________
Team Member Name:
Address:______________________________________________________________________________
City: __________________________________State: _____________Zip Code: _____________________
Telephone: ______________________________ Email_________________________________________
Team Member Name:
Address:______________________________________________________________________________
City: __________________________________State: _____________Zip Code: _____________________
Telephone: ______________________________ Email_________________________________________
makeup-in-newyork.com
The Innovative Makeup Packaging Design & Engineering Contest
There can be no more than 4 students per team!
makeup-in-newyork.com