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Arionne@ArionneAlyssa.com
www.ArionneAlyssa.com (Portfolio)
Arionne Nettles
MEDIA & MARKETING
PROFESSIONAL
(708) 714-6641
www.linkedin.com/in/arionnenettles
@AriAlyssa
Chicago, IL
EDUCATION
Florida A & M University, Tallahassee, FL
Bachelor of Science & Master of Business Administration (Combined Program)
Graduation: April 27, 2008, Cumulative Graduate GPA: 3.76/4.00
Aug. 2003–Apr. 2008
WORK EXPERIENCE
MEDIA & ENTREPRENEURIAL
Principal, Fourth Concept Media Group, Chicago, IL Nov. 2010–Present
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Creates and executes overall marketing strategy and identifies content marketing opportunities and concepts for clients in multiple markets and industries
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Serves as Editor-in-Chief of Urban Shake Magazine—developing and publishing content in the areas of entertainment, lifestyle, fashion, and community/politics on an online platform
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Writes as a freelance journalist and contributor to local and national publications and blogs
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Hires personnel and edits staff articles, interviews, and pitches
Branding Director/Head of Operations, Pure DOPE Magazine, Hollywood, CA Mar. 2012–Present
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Executes online marketing initiatives including website management, social media strategy, and online advertisement
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Works with entertainment executives in music, television, and film to develop marketing techniques for cover stories and creatively directs photoshoots
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Conducts in-depth interviews and writes corresponding articles as a journalist
CORPORATE MARKETING
Social Marketing Lead, Coyote Logistics, Chicago, IL Dec. 2011–Aug. 2014
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Worked as Coyote’s online voice in its social media strategy; monitored, analyzed, and reported activity on website, Facebook, Twitter, LinkedIn, YouTube, etc.—doubling the company’s following and interaction
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Designed sales collateral (case studies, presentations, brochures, etc.) and customer updates (graphs, charts, spreadsheets, etc.) for Sales Representatives
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Wrote internal and external documents for Sales Team initiatives and researched necessary market, competitor, and customer information for strategic decision-making
SKILLS
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Strong digital marketing acumen including Google and social analytics as well as campaign management
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Extensive knowledge of Wordpress-based website building and CMS-based website editing
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Experience with Adobe programs (Photoshop, InDesign, Illustrator, Acrobat X)
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Basic knowledge of programming languages (Visual C++, Java, Visual Basics, HTML)
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Proficient with some enterprise software (Salesforce, SAP, Oracle, PeopleSoft)
HIGHLIGHTS & VOLUNTEERING
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Contributor to JET Magazine­­—2013-2014
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Entertainment magazine cover stories for Dascha Polanco, Angela Yee, Lola Monroe, Kirko Bangz, Casey Veggies, Jasmine Villegas, Zulay Henao, Cymphonique Miller, and more­—2011-2014
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Interviewed Spike Lee and assisted with the promotion of “Red Hook Summer”—2012
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Directed photoshoots for Epic/Sony artist Yo Gotti and Def Jam/Universal artist August Alsina­—2013
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Guest blogger for The BOSS Network (on the 2013 Forbes list of the 10 Best Websites for Women)—2013
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Teaches writing workshops to local teens as Executive Director/Creator of Write Chicago—Present
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Volunteers as a mentor for high school seniors as a part of Step Women’s Network—Present