Telling your story
Audacious Story Telling Nicola McConnell Brand Amp April 2015 Brand Amp draws on the experience of Nicola McConnell, a marketing communications professional whose experience has been gained on both sides of the Tasman. After 15 years in drinks, food and lifestyle comms in Australia, Nicola has returned to New Zealand and established Brand Amp. Brands Nicola has worked on include THE MARKET What’s the competition? STORY TELLING Is the art of sharing a story STORY TELLING Why do businesses need a story? You must inspire users A unique story sets you apart from the competition Claiming you are better than the rest isn’t enough You must build real connections with loyal customers You must build a strong company culture with shared goals You want to build brand equity that will reward you and your investors Story telling builds love, trust, loyalty and ultimately profit Impressing the judges isn’t an option… its mandatory STORY TELLING TIPS BRAND STORY Identifies the problem Solves the problem Authentic Makes a Promise BRAND STORY Walk in the users shoes WITFM Friend Test Time BRAND STORY No longer than one page Elevator test 50 and 100 word versions The basis for every brief Nicola McConnell Director, Brand Amp nicola@brandamp.co.nz +64 (0) 27 218 8120 NicolaMcConnellBrandAmp @NicolaBrandAmp www.linkedin.com/pub/Nicola-mcconnell/13/843/15a www.brandamp.co.nz
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