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KBB.com’s Advertising Specifications
Toolbar Ad Unit
03/24/15
Description
The Toolbar unit is a prominent, high-impact product that appears just above the fold and stays anchored there,
even as the user scrolls through the page. The Toolbar reaches KBB.com’s in-market shoppers while they are in
active search mode and links directly to your website.
Media Specifications
PAGE(S):
Awareness and Model pages (excludes iPad)
DURATION:
Minimum monthly
SHARE OF VOICE (SOV):
Up to impression goal, non-exclusive
GEOGRAPHY:
National | Regional
AD SERVING:
Agency provided creative
Site-served | 3rd party
LEAD TIME:
10 business days
KBB.com Advertising Specifications
Toolbar
1
DETAILED SPECIFICATIONS
Toolbar
11
300x50 Banner (IAB)
•
•
•
•
•
GIF, JPG, PNG
Dimensions: 300px x 50px
Maximum File Size: 15kb
Ad Tag
Impression Tag
Note: Initiates new window to URL
KBB.com Advertising Specifications
Toolbar
1
2
3
4
DETAILED SPECIFICATIONS
Toolbar (2nd option)
11
LOGO
13
• Hi-Res PNG or GIF (non-animated)
• Max Dimensions: 70px x 40px
Note: Files must have a transparent background
22
• Hi-Res PNG or GIF (non-animated)
• Max Dimensions: 98px x 50px
Note: Files must have a transparent background
BODY COPY
14
CALL TO ACTION
•
•
•
•
• 50 characters max (including spaces); 3 lines max
KBB.com Advertising Specifications
VEHICLE IMAGE
Toolbar
Default color: #005cb0
Select a new color by providing HEX value
Impression Tag
Click Tag
Note: Initiates new window to URL
Ad Operations
AD SERVING
• Agency-provided creative
• Site served
• 3rd party
ACCEPTED 3RD-PARTY
VENDORS:
DoubleClick Rich Media
Eyewonder
Impact Engine
MediaMind
PointRoll
Unicast
ADDITIONAL NOTES:
No fourth-party pixels, JavaScript code or JavaScript calls may be added to
ad tags without the prior written consent of KBB. Advertiser and/or agency is
expressly prohibited from collecting any data from KBB.com, including website
data and user behavioral data, without the prior written consent of KBB.
Deliverable Checklist
Toolbar
M Ad Tag
M
Impression Tag (Optional)
Toolbar (2nd option)
M Logo Image
M Body Copy
M Vehicle Image
M Call to Action HEX Color
M
Click Tag
M
Impression Tag (Optional)
All creative is subject to Kelley Blue Book approval. Please submit all creative materials to creative@kbb.com.
KBB.com Advertising Specifications
Toolbar