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Banff Marathon 2015
Sponsorship Benefit Guide
www.BanffMarathon.com
Information
Page 1
Event Poster
Page 2
Banff Marathon
Half Marathon & 10K
We want you as a partner for the Banff Marathon!
presented by
We would like to invite you to partner with us for a world class marathon in the incredible destination of Banff.
With over 35 million world-wide impressions it will be highly popular and visible in the Alberta, Western
Canadian and US Pacific Northwestern markets and is quickly becoming one of Canada’s (and possibly the
world’s) premier marathon events. Hosting an event in Banff, Canada’s first National Park, makes this a very
unique and special experience. We have also included a half marathon, a 10K race and kids run to make it a very
inclusive experience for all. The event is truly unique in that it will be a point to point adventure with the participants experiencing wilderness, historical and geographical stages along the route and a finish in downtown Banff
“The Bow Valley Experience”!
As the environment is important to runners,
we have partnered with a company that delivers
the most sustainable of events. Our target is the
“World’s Greenest Marathon”. Please join us on
this road to establishing a new standard for Banff,
Alberta, Canada and perhaps the world.
pamdoylephoto.com
Marathon Turn
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21.5k
hw
20k
Bow Valley Loop
Sawback 18.5k
ig
Mule
Shoe 13k
27k
Ri
ve
Backswamp 10.5k
30k
r
Don’t miss out on this amazing exclusive experience – mark your calendars and be part of the Banff Marathon, Half
Marathon & 10K!
Prescribed
15k
Burn
w
A 10K event has been added
Interactive stations with wildlife and historical facts
Every Participant Receives a Helly Hansen Commemorative Technical Race Shirt!
Sport Expo and Festival, Family Activities, Kids’ Run, and more
“Performance in the Park” music festival with renowned artists
“ Touring Tin” classic car show on Saturday
Only 1500 entries available
17k
25k
Bo
The Banff Marathon, which also offers a Half Marathon and 10K distance, is arguably the planet’s most
incredible and beautiful running experience, all in Canada’s first National Park. Starting in the picturesque
village of Banff, participants travel through a series of incredible natural, wildlife, and historical stages as they
pass by the serene Vermilion Lakes and journey along the Bow Valley Parkway surrounded by stunning mountain
vistas – fully closed to traffic. The return trek travels alongside the Bow River and over Banff’s famous bridges
finishing to cheering crowds in Banff’s downtown Central Park.
23.5k Hillsdale
Meadow
9.5k
Half Marathon Turn
32k 11k
Legacy
Trail
Vermilion
Lakes
8k
Bow Valley
Parkway Gate
Vermilion
Lakes
35k 14k
10K Turnaround
Sulfur
Mountain
38k 17k
5k
2k
Caribou St
40k 19k
Ban Ave
The Bow Valley Experience
y
a
This recognition allows the partner to gain a unique market position with thousands of avid sports fans,
recreation enthusiasts, their families and friends. This demographic spend millions of dollars each year on
vehicles, travel, sports activities, clothing, equipment and other consumer products.
Johnston
Canyon
Ca
This includes, but is not limited to, newspaper,
radio, webcast, magazines, websites, blogs, community programs, press conferences, race-generated
support materials, word of mouth, industry,
advertising, and on-site programs.
Lake Baker
Louise Creek
Castle Junction
s
Tran
The Banff Marathon will place its partners directly
in front of the consumer. Exposures reach the
consumer at local, regional and national levels
through an extensive variety of mediums.
Banff National Park
Sunday June 21, 2015
Railway
Bu alo St
Central Park
Glen Ave
Cave Ave
Each participant, spectator and volunteer is repeatedly exposed to the partner’s product and has ample
opportunity to interact with the sponsor. The Banff Marathon encourages its partners to be actively involved,
whether it be with displays, participating, volunteering, handing out awards, mingling with the elites, team
building for their employees, or through VIP programs.
Registration is now open
Check out our website and Facebook page for registration,
course maps and other details about the race
www.banffmarathon.com
MARATHON
HALF MARATHON & 10K
The Banff Marathon is committed to providing the sponsor a high rate of return on their investment. The value
of the sponsorship and the deliverables for each sponsorship level is listed on the attached “Sponsorship Rights
and Benefits Table”. Sponsorship contributions can be comprised of cash, in-kind goods and services or a
combination of both depending on the type of sponsorship.
PRESENTED BY
®
Page 3
Canadian Running Magazine
Green Initiatives
Page 4
The Greenest Marathon in the World for 2015
Destination Race
BanffMarathon
A Natural
Beauty
The 2015 Banff Marathon is an extraordinary event. Hosted in the Banff National Park, which is Canada’s first
national park it provides a wonderful platform to display an integrated effort towards achieving the Greenest
Marathon in the world in 2015.
Utilizing the predisposition that Banff has towards environmentally sensitivity as a friendly authority having
jurisdiction the 2015 Banff Marathon will seek to engage and display the “best practices” in the world of
sustainability.
It’s hard to imagine a more beautiful
setting for a race than through Canada’s first
national park. The Banff Marathon is the
only marathon in North America to take
place entirely within nationally protected
parklands, which on its own is a reason to
add this event to your running bucket list.
The race was supposed to launch in
2013 but race director Paul Regensburg
was forced to make an extremely tough
decision in the 48 hours leading up to
race weekend. The region was devastated
by extreme flooding. Although the town
of Banff largely escaped the flooding that
plagued Calgary and High River farther
downstream, much of the race course was
set to run along the Bow River and with
some sections submerged. Regensburg
also worried about the optics of holding a
race in the midst of such devastation and
opted to pull the plug on the event. The
race shirts, water, energy drinks and bars
were quickly donated to flood relief efforts
and those that registered were offered a
deep discount to run the event in 2014.
Motivated by the emotional comebacks
in New York City and Boston in the last
couple of years, Regensburg was excited
to showcase the park and make the event
a celebration of the community. “This
will be a very special race with the route
Event:
TheBanffMarathon
Races:
Marathon,Half-Marathon,
GrizzlyKidsRun
Date:
June,2015
Registration: OpensDec.1,2014
Cap:
1,500totalrunners
Website:
banffmarathon.com
The 2015 Banff Marathon will complete the following steps and will lay the foundation to create a template for
sustainable events in the future. The target areas for sustainability efforts will be comprehensive and attempt to
cover all aspects of the marathon and production crew.
1. Green electrical energy for all aspects of the operation
2. Global Green House Gas (GHG) credits federally retired for the entire operations include all partici
pant travel from their point of origin.
3. All major purchase and economic decisions measured through a sustainability purchasing and pro
curement guide.
4. A significant educational effort for all participants, friend and family, organizing committee(s), media, politicians, municipal and provincial attending government staff and local high school students.
5. A pilot project for external accreditation for the Bow Valley Waste Management Commissions Towards Zero Waste (TZW) program.
6. An 80% or better waste diversion rate for the TZW program.
7. A knowledge transfer program to selected high school students at the Banff High School and Our Lady of the Snows Catholic Academy.
September & October 2014
How to Get There
Photos: Pam Doyle Photography/pamdoylephoto.com, Marathon Photos, Pam Doyle Photography/pamdoylephoto.com, Pam Doyle Photography/pamdoylephoto.com
Canadian Running
Race Stats
Photos: Pam Doyle Photography/pamdoylephoto.com, Marathon Photos
80
weaving through mountain valleys on
closed roads. It will be worth the wait,”
he told Canadian Running in December
when registration opened for the second
inaugural Banff Marathon.
But this year’s race was not without
its own smaller scale environmental
complication. Both the half and marathon
course were set to take over the Bow Valley
Parkway, one of Canada’s great scenic
drives, which was to be completely closed
for runners. In the days leading up to race
weekend, a pair of male grizzly bears began
to do battle over territory, spilling out onto
the road around Vermilion Lakes. Bears are
a somewhat common sight in Banff and
usually steer clear of humans, but these
two grizzlies were spotted walking the
length of the road refusing to defer to the
presence of humans in the days leading up
to the race. Park officials decided to close
the area to the public due to the aggressive
behaviour of the warring 600 lb. grizzlies.
Regensburg and his crew have developed
a strong relationship with Parks officials
and the community through running the
Banff Triathlon and they already had an
alternative route planned.
The secondary course in Banff tapped
into the area’s extensive paved trail
systems, relying on an out-and-back route
DESTINATION
BANFF
ALBERTA
Photos: Pam Doyle Photography/pamdoylephoto.com, Marathon Photos
NorthAmerica’sonlymarathoninanationalpark
embracesBanff’swildside
Both Air Canada and WestJet have multiple daily
flightsfrommostmajorcitiesintoCalgary.From
there, it’s a scenic 90-minute drive west to the
town of Banff. If you have time, plan for a short
stopinthetownofCanmore.
The 2015 Banff Marathon, 10K and Half Marathon will be measured on its actual performance and at the end
of the year will then be compared to the other major marathons in the world to determine if the title “Greenest
Marathon in the World for 2015” is valid.
Where to Stay
Banffisdesignedtoexpandintoasmallcityduring
peak winter months. In June, there are multiple
affordable options, including the Inns of Banff,
whichhasseenbetterdaysbutwaslessthan$150.
Ideally,findaccommodationsclosertothecentre
oftownatthesouthwestendofBanffAvenue.Of
course,there’salwaystheFairmont Banff Springs,
oneofthecrownjewelsofCanada’sgrandrailway
hotels,perchedatoptheBowRiver.
along the Legacy Trail. Although Banff sits at altitude, making
running a PB challenging, the new course was speedy, delivering
you back into the town after non-stop panoramic views of the
area’s breathtaking mountain ranges. The last few kilometres of
the course around the town are no less spectacular, as you go over
bridges and run along the serene Bow River before crossing the
finish line in Banff ’s Central Park.
Fittingly, the race hosts a small expo, race kit pickup and postrace festivities outdoors, surrounded by mountains in Central
Park. Banff National Park is designated as a unesco World
Heritage site and, because the area is protected, the race is limited
to 1,500 entrants. The inaugural event attracted an international field from over 30 countries, including a delegation of
100 Chinese runners looking for a uniquely Canadian marathon
experience. And what an experience it was. Running the Banff
Marathon’s “A” course will make next another special experience,
if the Grizzlies co-operate, of course.–MD
Solar Panal Truck from 2014
Banff Marathon
runningmagazine.ca
81
Visibility and Exposures
Page 5
2015 BANFF MARATHON
PRINT
RADIO
T.V. WEB
ONSITE/PUBLIC
CLINICS/EXPO/PUBLIC
EVENT LISTINGS
REFERRALS
Canadian Running Magazine Website
Impact Magazine Website
Get Out There Website
Runners World Website
Facebook
# of Exposures (2015)
7,143,000
1,138,800
494,000
19,053,500
1,217,500
112,000
6,028,000
700,000
TOTAL:
On Site and Public
2015 BANFF MARATHON
VISIBILITY AND EXPOSURE DETAIL
Airings / Issues / Articles
Articles:
Globe and Mail
Calgary Herald
Canadian Running Magazine
Banff Crag and Canyon
Rocky Mountain Outlook
Get out There Magazine
Outdoors Northwest
Impact Magazine
Athletics Alberta Magazine
Other Industry and News Articles
Viewers / Listeners
Sub Totals
1
1
3
6
7
1
1
1
2
18
898,000
325,000
65,000
10,000
15,000
30,000
32,000
90,000
14,000
25,000
898,000
325,000
195,000
60,000
105,000
30,000
32,000
90,000
28,000
450,000
3
4
4
2
3
3
1
65,000
15,000
150,000
2,500
90,000
600,000
2,000,000
195,000
60,000
600,000
5,000
270,000
1,800,000
2,000,000
Total
Radio Coverage
Mountain FM (Rogers)
CBC Calgary
Calgary Radio Partner - TBA
Totals
Race Shirts
Volunteer Shirts
Race Numbers
Participant medals
Rack Cards
Posters
Kids Run Posters
Street Banners
Event signage
Event branded vehicles
Community signs in advance of event
Race Announcer Mentions
Race Site Spectators
Results Page On-line
Race Coupons
Invitations to VIP functions
19,053,500
100
50
1
1
1
2
1
36
100
25
12
40
20
5
2
5
Clinics, Expo & Spectators
Banff Marathon Clinics
Lifesport Clinics
Expo Participants
Race Spectators
2,500
300
2,500
2,500
20,000
20,000
2,000
3,000
200
1,000
2,500
1,000
25,000
30,000
5,000
500
250,000
15,000
2,500
2,500
20,000
40,000
2,000
108,000
20,000
25,000
30,000
40,000
500,000
150,000
10,000
2,500
1,217,500
3
4
7
5
Event Listings
6
6
105
8,800
6,000
10,000
52,800
36,000
1,050,000
1,138,800
Athletics Alberta
Canadian Running Magazine
Runners World
Get out There Magazine
Outdoors Northwest Magazine
Impact Magazine
Race On-Line
Industry Running Stores (across Canada)
Industry Running Stores (across N.America)
Running Clubs
Other Running Calendars
Alberta Special Events Calendars
Alberta Tourism
Overseas Athletic Calendars
2,000
12,000
4,000
6,000
6,000
48,000
28,000
30,000
112,000
3
15
3
3
3
3
3
3
4
140
58
3
8
159
25,000
14,000
40,000
20,000
25,000
20,000
20,000
83,000
112,000
500
1,000
22,000
500,000
3,000
75,000
210,000
120,000
60,000
75,000
60,000
60,000
249,000
448,000
70,000
58,000
66,000
4,000,000
477,000
Total
Television Coverage
CTV
Banff Scene
Shaw TV
Global TV
3
85
5
3
38,000
2,000
24,000
30,000
114,000
170,000
120,000
90,000
Total
400,000
27,000
750,000
27,000
1,500
1,200
200,000
54,000
129,000
135,000
85,000
64,000
1,300,000
40,000
30,000
200,000
350,000
415,000
4,000
5,000
5,000
400,000
324,000
750,000
162,000
22,500
18,000
1,200,000
216,000
1,290,000
810,000
340,000
256,000
2,600,000
160,000
30,000
1,200,000
2,800,000
2,490,000
24,000
450,000
410,000
6,028,000
Referrals
Referrals/Word of Mouth
1
700,000
700,000
700,000
494,000
1
12
1
6
15
15
6
4
10
6
4
4
2
4
1
6
8
6
6
90
82
Totals
195,000
72,000
84,000
750,000
2,000,000
Total
7,143,000
Total
Internet / E-blasts
65,000
24,000
28,000
250,000
1,000,000
Sub Totals
Total
Paid Advertisements:
Canadian Running Magazine
Banff Crag and Canyon
Rocky Mountain Outlook
Get out There Magazine
Impact Magazine
Banff Lake Louise Tourism
TransCanada Billboard
Banff Marathon Website
Banff Marathon Newsletter
LifeSport Coaching Website
LifeSport Coaching Newsletter
Banff Marathon Facebook
Banff Marathon Twitter
Banff Lake Louise Tourism Website
Banff Lake Louise Tourism Newsletter
Banff Lake Louise Tourism Facebook
Canadian Running Magazine Website
Impact Magazine Website
Get Out There Website
Runners World Website
Athletics Alberta Website
Parks Canada website
Banff Lake Louise Tourism North America
Banff Lake Louise Tourism Asia
Alberta Tourism
Participant Correspondance
Other Industry Websites & Athlete Blogs
Web news articles
3
3
3
3
2
Viewers / Listeners
Total
35,886,800
Print Coverage
Page 6
Airings / Issues / Articles
Paid Advertisements:
VISIBILITY AND EXPOSURE SUMMARY
MEDIUM
Visibility and Exposures Continued
Totals
35,886,800
Gold Silver Bronze $50,000 √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ Large √ √ √ √ √ √ √ √ √ √ √ √ 20 10 12 $20,000+ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ Large √ √ √ √ √ √ √ √ √ √ √ √ 15 8 10 $10,000+ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ Large √ √ √ √ √ √ √ √ √ √ 12 6 8 $5-­‐10,000 √ √ √ √ √ √ √ √ √ √ √ √ √ √ √ Small √ √ √ √ √ √ √ √ √ √ 6 3 5 $1-­‐5000 √ √ √ √ √ √ √ √ √ √ Small √ √ √ √ √ √ √ √ 2 2 2 0 -­‐ $1,000 √ √ √ √ √ √ √ √ √ √ √ 2 1 PORTA-POTTY
FENCING
FIRE EXTINGUISHERS
GANTRY
BARRICADE
TENTS
HOURS OF OPERATION AT EXPO
SATURDAY JUNE 20 12:00PM – 6:00PM
SUNDAY JUNE 21 8:00AM – 5:00PM
VIP TABLES
CARIBOU STREET
START
PACE
SIGNS
STAGING AREA
BUFFALO STREET
BUFFALO STREET
25
AID
STATION
#9
20
21
SKYFIRE
ENERGY
GEAR DROP
& PICKUP
3(10 x 10)
OPS
18
19
22
17
24
23
FOOD
PARKING LOT
FINISH CHUTE - CARPET
AID
VOLUNTER
TENT
PUBLIC ENTRY WAY
VIP
AREA &
VIEWING
MASSAGE &
REGISTRATION
20x20
(2) 10 X 10
13
16
15
14
1
ZERO
WASTE
STATION
1 3
12
SPONSORS &
EXHIBITOR
AREA
ST
RE
& TC
Y H
AR OG ING
EA A
31
30
29
28
27
4
5
6
7
32
26
25
1 10
NEW PUBLIC
WASH
ROOMS
WATER
STATION
2
GAZEBO
9
FINISH CHUTE - CARPET
POWER
BOX
STATION
#10
FINISHERS ENTER
EXPO AREA HERE
PEDESTRIAN
CROSSING
Presenting BEAR STREET
Rights Granted Event Logo and Titling of Race Exclusivity in the Industry Exclusive products rights Use of Event logo and trademarks Event Component Titling (course, clinics, etc) Media National Magazine Advertisements Selected Newspaper/Thank You Ads Radio spots Media Conference Signage Web Exposure Ad/Logo on monthly E-­‐Newsletter (25,000+) Features in Social Media (facebook, twitter) Corporate ad/banner on Event Home Page Promotion in Partner Newsletters (ie.Helly Han) Logo/Link on Event Website Newsletter mentions/features Promotion at other events (ie.Vcr Mothers run) Logo/Link on Race Results Printed Materials Rack Cards (distributed to W.Canada & PNW) Event Posters Program Brochures Logo on Race Garment and Volunteer Shirts Insert in Athlete/Volunteer Race Kits Logo on Race Numbers Corporate Letterhead On Site Signage Finish Line Gantry Finish Chute Banners along Route Award Ceremonies Expo/Retail Opportunities Expo Booth on Race Weekend Opportunity to display/sell products Pre-­‐event promotion Awards Logo on Medals Participant and Volunteer Certificates Corporate Recognition at Ceremony Sponsor Speaking Opportunities Media Conference Speaking Announcements on Race Day Awards Ceremony Complimentary Passes/VIP Event Entries VIP Accreditation / VIP Tent / Parking Commemorative Clothing Package Title Page 8
14 FEET
SPONSOR RIGHTS AND BENEFITS Local Supplier Expo Site Plan
FINISH
GANTRY
Page 7
BOW AVENUE
Sponsor Rights and Benefits
8
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TENT LEGEND
Exhibitor Booth
Exhibitor Booth
Exhibitor Booth
Exhibitor Booth
Exhibitor Booth
Exhibitor Booth
Exhibitor Booth
Exhibitor Booth
Exhibitor Booth
Exhibitor Booth
Exhibitor Booth
Zero Waste Station
Volunteers
Massage & Registration
VIP & Lifesport
Marathon Retail
Announcer
Timing
Bag Drop/Pickup
Operations
Communication HQ/Medical
Event Storage
Medals & Aid Station #10
Hydration & Finish Food
Aid Station #9
Exhibitor Booth
Exhibitor Booth
Exhibitor Booth
Exhibitor Booth
Exhibitor Booth
Exhibitor Booth
Exhibitor Booth
Exhibitor Booth
RECYCLE
TRAILER
MUSEUM
Virtual Race Bags
Page 9
Our Partners are Virtually Everywhere!
The world is going digital and so is our upcoming event! We have choosen to use the industry-leading software
platform, “Virtual Event Bags® to provide our event participants a digital event bag.
Our goal is to provide a more effective way for you to reach our participants and to eliminate the unnecessary
waste from plastic bags full of paper.
How does a Virtual Event Bag work? Participants receive an invitation email then view, save and redeem content
of personal interest.
More Info at www.virtualeventbags.com
Contact Information
Page 10
Info@BanffMarathon.com
250-744-3648
www.BanffMarathon.com