(610) 878-5550 800 Third Ave. King of Prussia, PA 19406 FOR IMMEDIATE RELEASE: www.lillypulitzer.com Contact: Angela DeCasperis Amendola Senior Manager, Public Relations Lilly Pulitzer (917) 484-0683 aamendola@lillypulitzer.com www.lillypulitzer.com LILLY PULITZER LAUNCHES “FIT AND FABULOUS” LINE KING OF PRUSSIA, PA – JUNE 7, 2013 – Lilly Pulitzer® announced today their entrance into the world of fitness attire with the “Fit and Fabulous” collection. Featuring four key fitness pieces, Lilly Pulitzer has created a collection that is both functional and fashionable. Sales director Heather Adams explains, “Exercise wear has become such a fashion statement recently, and we couldn’t wait to get on board. Why not maintain your style while maintaining your health? Our loyal Lilly lovers have been asking for fitness attire for quite a while now, and we are happy to finally oblige.” The “Fit and Fabulous” collection will be released in stores on July 15th, 2013 and online at lillypulitzer.com on August 1st, 2013. The four pieces, each of which will be available in multiple patterns and colors, include: The Zoe Short: The key to any workout attire is a great pair of running shorts. Lilly has designed a dynamic, elastic waist short ideal for all women ranging from marathoner to power walker. The Natalie Pant: Any yoga goddess knows that you can’t reach your full potential without the right pair of yoga pants. The flexible, breathable material is designed to help Lilly lovers reach that perfect Crane pose. The Madison Tank: This fitted racer back tank is made to keep cool and dry during rigorous exercise. The water-wicking material is also resistant to sweat stains so women can wear it over and over again. -more- The Helena Headband: A limited edition item, the Helena Headband is a workout necessity. With a no-slip guarantee, it is sure to keep hair in place during any and alltypes of exercise. The headband will be available in sorority prints throughout the Fall season. Adams continues, “We at the Pink Palace are so excited to present this new collection and sincerely hope that our customers love it as much as we do. You can look cute while you work out; all you need is a splash of Pink!” About Lilly Pulitzer It all started with a juice stand. Lilly McKim married Peter Pulitzer and needed something to keep her busy down there in Palm Beach all day long. She opened a juice stand and soon found the need for something comfortable that would camouflage the stains she would get on her clothes when squeezing fruit. The result was a brightly printed dress she could wear every day, everywhere. Not only was the dress practical, it quickly became the iconic style of a fun-loving lifestyle... The Classic Lilly Shift was born. For more information, visit http://lillypulitzer.com or call (610) 878-5550 !!! (610) 878-5550 800 Third Ave. King of Prussia, PA 19406 FOR IMMEDIATE RELEASE: www.lillypulitzer.com Contact: Angela DeCasperis Amendola Senior Manager, Public Relations Lilly Pulitzer (917) 484-0683 aamendola@lillypulitzer.com www.lillypulitzer.com LILLY PULITZER’S “ZOE SHORT” MAKES FITNESS FASHIONABLE KING OF PRUSSIA, PA – JUNE 7, 2013 – With the announcement of the new “Fit and Fabulous” line from Lilly Pulitzer comes one of one of the most anticipated products they have ever released: the Zoe Short. Heather Adams, director of sales said, “The Zoe Short is by far the most exciting new product in the Fit and Fabulous line. It’s such a versatile piece, ideal for any type of exercise, running errands, or lounging at home. We’re releasing the shorts in five prints to begin with, but hope to expand to the sorority prints in the future, especially since this line will be very popular with our college-aged Lilly Lovers.” Like Adams said, the shorts will initially be released in five of Lilly Pulitzer’s signature prints. Ranging from the classic “First Impression” to the ultra-modern “Hearts a Flutter”, there is sure to be a print for every occasion. Other print options include “Chin Chin,” “Garden by the Sea,” and “Let’s Cha Cha.” The Zoe Shorts feature side mesh panels for ventilation and dry-fit fabric that wicks away moisture from the skin. The shorts also have an internal pocket for small items and a drawstring for a more customized fit. The shorts will be released in stores on July 15th, 2013 and online at lillypulitzer.com on August 1st, 2013 with the rest of the pieces being introduced for the Fall season. Because they are expected to be in such high demand, the Zoe Shorts will be the only item available for pre-order online at lillypulitzer.com one week before the release date. -more- About Lilly Pulitzer, Inc. It all started with a juice stand. Lilly McKim married Peter Pulitzer and needed something to keep her busy down there in Palm Beach all day long. She opened a juice stand and soon found the need for something comfortable that would camouflage the stains she would get on her clothes when squeezing fruit. The result was a brightly printed dress she could wear every day, everywhere. Not only was the dress practical, it quickly became the iconic style of a fun-loving lifestyle... The Classic Lilly Shift was born. Lilly Pulitzer, Inc. is devoted to For more information, visit http://lillypulitzer.com or call (610) 878-5550 !!!