1. business and industrial

May 18–19, 2015 • www.printing.org/pls
The premier annual event for printers, by printers. Discover the significant trends you need to address to keep your company ahead of
the competition and maximize profits. Whether you consider your company a marketing service provider, a packaging solutions firm, a
display graphics enterprise, or a supply chain management company, if you PRINT, the Print Leadership Summit is for you!
2015 BIA
CONFERENCE
MAY 18-19, 2015
BIA Plant Tour: May 20
www.printing.org/biaconference
The leading conference designed for postpress operations, including binderies, graphic finishers, and custom loose-leaf manufacturers
looking to network with industry peers, brainstorm ideas about operating techniques, gain advanced knowledge from leading-edge
speakers, and connect with top suppliers and industry experts.
Minneapolis Marriott City Center • Minneapolis, MN
Hello Printer Leader!
Welcome to the future of print! This is an exciting time as our industry is expanding in new directions. You may consider your company a marketing
service provider. Or perhaps you are a packaging solutions firm, a display graphics enterprise, a direct mail house or even , or a supply chain
management company.
Well we say we’re all in this together—if you print, you belong at the Print Leadership Summit!
The 2015 Print Leadership Summit, May 18-19, in Minneapolis, MN, is the event for printers, by printers. It’s both the education and networking
pinnacle of the year for business leaders, top managers, and owners representing companies that offer printing services. This is where you will make
the connections and get the ideas that will help you transform your business.
That’s right. Transform. Companies don’t grow by doing the same thing year after year. They adapt. At the Print Leadership Conference, you will hear
from a diverse range of pioneering business leaders sharing their inspiring transformation stories.
Here is just a sampling:
• Michael Murphy reveals his reinvestment strategy that’s built Japs-Olson into a top U.S. printing firm as one of the top printing firms in the country.
• Lithexcel’s Waleed Ashoo explains his strategy for building a margin-healthy, growing print business without actually selling “print.”
• Paul Gardner of Hudson Printing shares his strategy for making clients see that print is more powerful and relevant than ever.
These thought-leading speakers offer fresh perspectives in sessions focusing on Leadership and Business Development. You will leave this
conference with innovative ideas to adapt and thrive in this post-recession business environment.
If your business is not adapting to changes, you’re missing out on all of the opportunities those changes can bring. Register today for the 2015 Print
Leadership Summit, May 18-19, in Minneapolis, and start creating your own transformation story. To join, visit www.printing.org/pls.
Sincerely,
Julie Shaffer
Vice President, Digital Strategies
Printing Industries of America
The 2015 BIA Annual Conference is your opportunity as a postpress professional to learn how to increase profits and drive your business to success.
With the co-location of the Print Leadership Summit, this year attendees of the BIA Annual Conference, May 18–20, will have the opportunity to
attend thought-provoking keynote sessions and a specialized BIA track (including speakers Corey Perlman, eBootCamp, Inc.; Scott Warrick, Scott
Warrick Consulting, Training, & Employment Law Services, and Patty Meyer, SR Business Manager Training and Development), and network with
printers, suppliers, and company decision makers. Then on Wednesday, after the conference has ended, I encourage you to participate in the plant
tour that consists of three stops:
• Muscle Bound Bindery: Witness state-of-the-art technology combined with expert craftsmanship
• Daily Printing, Inc.: Get new ideas from their modern full-service operation
• 612Brew: Finish your day at the local landmark before leaving Minneapolis
The future is yours at the 2015 BIA Annual Conference. Register to attend the BIA Conference by visiting www.printing.org/biaconference—to add
the plant tour to your registration, be sure to check the box next to the plant tour option when checking out.
I hope to meet you in Minneapolis!
Sincerely,
Chrystal Kapanyko
Manager, BIA
Printing Industries of America
THE FUTURE IS YOURS | 2
Schedule-at-a-Glance
Sunday, May 17
6:00–7:00 p.m. Welcome Reception for all attendees
Monday, May 18
8:30–9:30 a.m.
9:40–10:40 a.m.
10:40–11:00 a.m.
11:00 a.m.–Noon
Noon–1:00 p.m.
1:00–2:00 p.m.
2:10–3:10 p.m. 3:10–3:40 p.m.
3:40–4:40 p.m.
4:50–5:50 p.m.
6:00–7:00 p.m.
Keynote: The Future of Print in a Transmedia World | Jeff Gomez, Starlight Runner Entertainment
Leadership Track: Mergers and Acquisitions from the Printer’s Perspective | Paul Reilly, New Direction Partners
Business Development Track: Stop Whining and Build a Sustainable Sales Organization | Kate Dunn, InfoTrends
BIA Track: 20/20: Postpress Vision Today through 2020 | Panel Discussion Moderated by T.J. Tedesco, GrowSales, Inc.
Break and Networking
Leadership Track: Meet the TechCreative: Your Next Mission-Critical Employee | Brian Regan, Semper International
Business Development Track: Panel Discussion: Brands & Buyers: How to Become a Print Partner of Choice
Panel Discussion Moderated by Leslie Groene, Groene Consulting
BIA Track: Succession Planning for the Future of Your Company with Training and Development of the Next Generation
Paul Reilly, New Direction Partners
Lunch Break
Keynote: Why It’s Time to Reinvest in Your Business! | Michael Murphy, Japs-Olson
Leadership Track: Capitol Connection: Top “Pay Attention” Issues for Printers | Lisbeth Lyons, Printing Industries of America
Business Development Track: Building a Real ‘Creative Partnership’ With Clients | Michael Marcian, Corporate Press
BIA Track: How to Hit A Home Run…Every Time! (Quality, Efficiency, and What Really Matters)
Panel Discussion Moderated by Valerie Price, SPHR, MBA, MSM, Coyne Graphic Finishing
Vendor Break
Leadership Track: Yes, You Can Beat the Commodity Price Game—With Quality! | David Hunter, Pilot Marketing
Business Development Track: What It Means to Reinvent Print! | Paul Gardner, Hudson Printing
BIA Track: The Skills of Tolerance | Scott Warrick, Scott Warrick Consulting, Training, & Employment Law Services
Leadership Track: How to Build a Margin-Healthy Business | Waleed Ashoo, Lithexcel
Business Development Track: Print, Profit, and Integrated Marketing Communications | Thad Kubis, The Institute for Media Convergence
BIA Track: Vendor Rapid Fire | Speakers TBA
Vendor Reception
Tuesday, May 19
8:15–9:20 a.m.
9:30–10:30 a.m.
10:30–11:00 a.m. 11:00–Noon
Noon–1:00 p.m.
1:00–2:00 p.m.
2:10–3:00 p.m.
3:00–3:15 p.m.
Keynote: How to Dominate Your Market Niche | Ron Rosenberg, Quality Talk, Inc.
Leadership Track: Business Transformation: The Path to Profit for Printers | John Foley, Jr., interlinkONE and Grow Socially
Business Development Track: 11 Ways to Engage Prospects and Customers without Picking Up the Phone | Kelly Quinn Mallozzi, Success.in.Print
BIA Track: The Customer Rules—Complaint Handling That Results in Satisfied Customers (maybe not happy, but satisfied) | Patty Meyer
Break and Networking
Leadership Track: The Big Shake-Up: A Reinvention Story | Joe Gass, Heritage Printing
Business Development Track: Competitive Differentiation: How to Tell a Story That Sells | Kevin McArdle, McArdle Business Advisors
BIA Track: Customized Digital Marketing Strategies for Binders and Finishers In A Social Marketing Environment | Corey Perlman, eBootCamp, Inc.
Lunch Break
Leadership Track: Lights, Camera, Action! Real Business Opportunities in Video Production | Greg Norton, Quad/Graphics
Business Development Track: How to Use Visual Analysis Tools as a Sales Differentiator | Kelly Canavan, 3M Company
BIA Track: The Growing Importance of Finishing and Special Effects Printing | Daniel Dejan, Sappi Fine Paper North America
Keynote: There Is No Work-Life Balance! It’s All Life! | Nancy Lyons, Clockwork Active Media
Wrap Up
THE FUTURE IS YOURS | 3
KEYNOTESESSIONS
Jeff Gomez | CEO, Starlight Runner Entertainment
The Future of Print In a Transmedia World
With printers facing an array of challenges, pundits and gurus have been calling for new directions
and “creative entrepreneurism” in order to maintain the vitality of the industry. But what about the
specifics? In the age of pervasive communications, transmedia storytelling has risen to become one
of the most powerful and lucrative creative approaches for reaching a mass audience. What started
in Hollywood, and has moved into the world of video games and advertising, can now be applied to
print. In this exclusive keynote, Jeff Gomez, the world’s leading expert in transmedia development and production, will discuss new models
for successful multi-platform projects sourced to print. These include new ways to collaborate with clients to expand brand and intellectual
property franchises and new creative applications of vanguard digital print technologies. Born and bred in the print industry, Jeff will
illustrate his points with case studies drawn directly from his exciting career.
Jeff Gomez, CEO, Starlight Runner Entertainment, is the world’s leading transmedia producer. As a consultant to Fortune 500 companies,
Jeff contributes strategic planning and production for the extension of entertainment content and brands across traditional and new
media platforms. He also leverages data, digital assets, and creative skills to extend the story worlds of films, television shows, toys, books,
comics, animation, and videogame titles across multiple media platforms, which deepen audience engagement and generate massive fan
communities and multiple revenue streams.
Michael Murphy | President, Japs-Olson
Why It’s Time to Reinvest in Your Business!
Michael Murphy believes the best way to ensure long-term success in the printing industry is to
provide a top quality product while remaining laser focused on productivity and efficiency in the plant.
His 100-year old-firm, Japs-Olson, did not get to be one of the largest commercial printing and direct
mail production firms in the country by taking a “hunker down” approach to business. The company
has a long history of investment in innovative equipment and technologies, most recently high speed
full-color inkjet presses. In this keynote session, Michael will share how Japs-Olson has prospered under this reinvestment philosophy and
why right now is the right time to reinvest in your business.
Michael Murphy is President of Japs-Olson, a commercial and direct mail printing company located in St. Louis Park, MN. Japs-Olson has
$150MM sales and employs over 600 people.
Michael has been in the graphic arts for his entire career. A third-generation printer, he has been with Japs-Olson since his graduation from
RIT in 1993. He started his career in prepress, where he was responsible for the digital conversion of Japs-Olson’s prepress systems, and
entry into CTP in 1996. He has managed the plant in the roles of VP of technology, COO, and President where he is responsible for all of JapsOlson’s production operations.
THE FUTURE IS YOURS | 4
KEYNOTESESSIONS
Ron Rosenberg | President, Quality Talk, Inc.
How to Dominate Your Market Niche!
These are challenging times in the printing industry. To stay successful, you have to understand
your market and offer your customers something truly unique. Anything less and you become a
commodity and allow people to make their decisions on price alone.
But it doesn’t have to be this way. Marketing and customer service expert Ron Rosenberg will share
his proven strategies for unprecedented business growth. In this highly interactive and entertaining session you will discover:
• The 5 keys to understanding your business
• How to dominate your market with your “Unique Selling Proposition”
• The 4 “Ms” of outrageous marketing—ignore them at your peril!
• The long-term value of a customer and its importance to your bottom line
• Why you should rethink your entire marketing strategy to grow your business
Ron Rosenberg is a nationally recognized, award-winning expert on marketing and customer service and a winner of the prestigious
“Marketer of the Year” award at the International Marketing Summit. He has authored numerous books and learning systems. His newest
program, the Business Self-Defense 90-Day Implementation Fast-Track offers tools, strategies, and resources to help people effectively
define their goals and objectives, overcome obstacles that might impede their efforts, and develop concrete action plans to achieve
dramatic results.
Nancy Lyons | CEO, Clockwork Active Media
There Is No Work-Life Balance. It’s All Life!
Culture is deliberate. You build it just like you build your business. The way people feel at work
has a direct impact on the bottom line. What’s more, your brand and your culture are inextricably
intertwined. And yet most organizations spend more time on their story than they spend thinking
about how to align that story with their culture in a way that best supports their people. And the
people are everything. So how do you build a values-driven culture that promotes whole life balance
while also emphasizing the work ethic you need to fuel a successful business? We’re going to answer that question and others you didn’t
even know you had. Because there is no work/life balance. It’s way better than that.
Nancy Lyons speaks extensively about work culture, entrepreneurship, social media, technology, and leadership. Her guiding philosophy
is that a human-centered approach to technology is the only way to get results that make a difference. Problem solving is about
empowerment: motivated people create good products. Nancy supports clients and teams by fostering a collaborative, idea-driven culture
that nurtures creativity and brainpower.
THE FUTURE IS YOURS | 5
LEADERSHIPSESSIONS
Mergers and Acquisitions from the Printer’s Perspective
Panel of business owners moderated by Paul Reilly, Partner, New Direction Partners
Monday, May 18: 9:40–10:40 a.m.
You have heard the experts, now hear from the voices in the trenches. Paul Reilly from New Direction Partners will
lead this panel of printers who will discuss their decisions to participate in M&A, their views of the process, and their
results. This session will provide a different view on the benefits and pitfalls of today’s very active M&A market.
Meet the TechCreative: Your Next Mission-Critical Employee
Brian Regan, President, Semper International
Monday, May 18: 11:00 a.m.–Noon
A recent study by MIT Sloan Management concluded that companies now face a digital imperative: Adopt new
technologies effectively or face competitive obsolescence. This is especially significant in the light of technology
advances where the rate of change has nearly eclipsed our ability to teach and train for it. Brian Regan has been watching a new role evolve
over the past two decades–one he and his Semper colleagues call the TechCreative. In this session, Brian defines this critical movement and
shows how top businesses are currently deploying their TechCreative assets. He’ll discuss questions you should ask your team to evaluate
their current technological abilities and roles to recognize and respond to these new industry challenges.
Capitol Connection: Top “Pay Attention” Issues for Printers
Lisbeth Lyons, Vice President of Government Affairs, Printing Industries of America
Monday, May 18: 2:10–3:10 p.m.
As the head of government affairs for Printing Industries of America, there is no one better to connect you to what’s
hot on Capitol Hill than Lisbeth Lyons. Legislative debates, potential tax hikes, health insurance issues, and of course
postal reform are just a few of the government affairs topics that matter to our industry today. Join Lisbeth Lyons in what’s sure to be an
eye-opening session in which you will learn about key legislative challenges and opportunities for the industry and how your company can
help affect legislative outcomes.
Yes, You Can Beat the Commodity Price Game—with Quality!
David Hunter, Principal, Pilot Marketing
Monday, May 18: 3:40–4:40 p.m.
The old “price, quality, or speed—pick two” adage is considered a thing of the past; it’s commonly held that
customers today expect all three. But is that really true? David Hunter posits that quality can indeed be a
differentiator today, not only when the competition is one of those low-cost online printing services, but for high-end work as well. David
explains how important it is for owners and managers of printing firms to establish their own color tolerances and quality levels based on
capabilities, and he’ll describe how to build consensus around them with internal sales and operational staff as well as clients. Attendees
have the opportunity to take a color tolerance test during this interactive session to gauge their own quality tolerance.
THE FUTURE IS YOURS | 6
LEADERSHIPSESSIONS
How to Build a Margin-Healthy Business
Waleed Ashoo, President/CEO, Lithexcel
Monday, May 18: 4:50–5:50 p.m.
Growing the bottom line is ultimately what every successful business is all about. In his business, Lithexcel, Waleed
Ashoo has proven that despite the ups and downs in the marketplace, it’s possible to continue to grow a healthier
bottom line—he consistently recognizes net profits many times higher than industry averages. In this session, Waleed will share his strategy
for building a margin-healthy business. He’ll discuss how his team is growing the print business without actually selling “print” and share
how he avoids the “cost plus” model—pricing projects based on opportunity—and what the market will bear, much like technology
companies operate. This is a great opportunity to get some new ideas directly from an industry profit leader.
Business Transformation: The Path to Profit for Printers
John Foley, Jr., CEO and CMO, interlinkONE and Grow Socially
Tuesday, May 19: 9:30–10:30 a.m.
It’s no secret: the print industry is rapidly evolving. And with every industry transformation, there comes the
inevitable mass of solutions and “new ways of thinking” claiming to remedy your decline in sales. But where are the
actionable items? Where are the clear and concise solutions? During this session, John Foley, Jr., will demonstrate in six clear steps, how you
can cut through the clutter and focus on precisely what you need to do to succeed as a print and marketing service provider. This thoughtprovoking presentation will cover how to create a business plan, develop a strategic marketing strategy, track your efforts, and more.
The Big Shake-Up: A Total Business Transformation Story
Joe Gass, President, Heritage Printing
Tuesday, May 19: 11:00 a.m.–Noon
Most printing companies have added new products and services over the years and many have changed their
company names, but few have reinvented themselves as thoroughly as Heritage Printing. Once a greater
Washington, DC-based publication printer, Heritage has grown into a successful wide-format business with a second location in Charlotte,
NC. Heritage President Joe Gass shares the story of his journey reinventing just about every aspect of this family-owned company,
eliminating sales staff entirely while mastering Internet marketing to successfully compete head-to-head with much larger Web-based
printing operations. Prepare to be inspired by this story of what happens when you embrace change and leave the past behind.
Lights, Camera, Action! Real Business Opportunities in Video Production
Greg Norton, Video Development Manager, Quad/Graphics
Tuesday, May 19: 1:00–2:00 p.m.
The growth of integrated media marketing projects that link print with online video (via technologies like QR codes
or image recognition) make video production a very real business opportunity for the commercial printer with
vision. Greg Norton manages Quad/Graphics’ impressive Bloomington, MN, studio, and in this session he will explain what it takes to build a
professional video studio and the streamlined workflow required to efficiently produce thousands of client video projects.
THE FUTURE IS YOURS | 7
BUSINESSDEVELOPMENTSESSIONS
Stop Whining and Build a Sustainable Sales Organization
Kate Dunn, Director, InfoTrends
Monday, May 18: 9:40–10:40 a.m.
Failing to plan is planning to fail. We’ve all heard it before and yet most companies have loose or non-existent plans
to manage their sales organization. Whether one rep or fifty, winning companies have thorough plans that help
them find new business, sign new accounts, and achieve their sales goals. Learn how to manage your sales organization now and build a
foundation for success for the future. You’ll leave this session knowing how to align the goals of the sales organization with your business
goals and sales compensation plan, build performance and developmental goals for your sales talent, and establish a sales management
structure that drives performance and develops sales talent through coaching.
Brands & Buyers: How to Become a Print Partner of Choice
Panel discussion moderated by Leslie Groene, President, Groene Consulting
Monday, May 18: 11:00 a.m.–Noon
What makes print buyers and marketing managers tick? Do they look at print as a vital component in their
marketing mix? How have their relationships with print providers changed over the years, and what could be done
to improve that relationship? Will marketers welcome help from print partners that offer data analytics and analysis? Get answers to these
questions as business development coach Leslie Groene moderates a panel of marketing directors in the health care and insurance verticals
as well as an integrated art producer for a large advertising agency. Expect a lively discussion in this no-holds-barred session.
Building a Real ‘Creative Partnership’ with Clients
Michael Marcian, President, Corporate Press
Monday May 18: 2:10–3:10 p.m.
The old print salesperson/client relationship is a thing of the past for Michael Marcian and his team at Corporate
Press. With their full advertising agency combined with state-of-the-art production capabilities, the company
truly earns its reputation as an integrated direct marketing company. In this session, Michael shares his concept of what it takes to build
true creative partnerships with clients based on establishing a deep understanding of that client’s business needs. He will also talk about
JobOn, the company’s most recent acquisition, and how assisting new clients with hiring provides other opportunities to extend the
definition of a “partnership.”
What it Means to Reinvent Print!
Paul Gardner, Director of Innovation, Hudson Printing
Monday, May 18: 3:40–4:40
Print today isn’t your father’s print; heck, it isn’t even YOUR print of just a few years ago. Paul Gardner, the selfdescribed “Second Most Disruptive Person in Print” knows this, and he aims to change the perception of what it
means to be a printer! Print is an essential information conduit, a vital link in the intersection of data and digital communication. In his
role at Hudson Printing, it is Paul’s job to reinvent print for the company’s clients and potential new customers in ways they may never
have imagined. Join him as he offers a new definition of print and shares just a few of his ideas for making your clients see print as more
powerful and relevant than ever. THE FUTURE IS YOURS | 8
BUSINESSDEVELOPMENTSESSIONS
Print, Profit, and Integrated Marketing Communications
Thad Kubis, Founder, Institute for Media Convergence
Monday, May 18: 4:50–5:50 p.m.
If profit is your goal then why are you still offering a single-tier business model? Printing is viewed by your
marketing partners (clients) as a shallow, limited-in-scope media that is normally positioned at the end of the
advertising, marketing, and communications pipeline. To expand your profits you must alter this incorrect belief. Your profit is in part driven
by your clients’, customers’, or prospects’ vision of who you are and what you can do for them. In short, can you offer a skill set that will
reduce their cost and/or increase their profits?
Integrated Marketing (Brand) Communications (IMC) is not the answer but can be the vehicle of change, a map, a chart, your tool-based GPS
device that will allow you to change the perspective, alter the view, and open your firm to be seen as a multi-channel trusted advisor and
partner offering a defined, needed skill set based on profit advocacy.
11 Ways to Engage Prospects and Customers without Picking Up the Phone
Kelly Quinn Mallozzi, Coach and Mentor, Success.In.Print
Tuesday, May 19: 9:30–10:30 a.m.
The phone rings. Voicemail. No one calls back. Voicemail. Connecting with a person is more vital today than ever.
And with this session, Kelly is going to teach you 11 different ways to make those connections, and in a meaningful
way. This session is for anyone who wants to learn more about some great new (and a few old) tools to better enable you to drive sales, get
new customers, and even serve your existing customers better!
Competitive Differentiation: How to Tell a Story That Sells
Kevin McArdle, President, McArdle Business Advisors
Tuesday, May 19: 11:00 a.m.–Noon
When your prospects struggle to tell the difference between you and your competitors, your survival comes down to
your company’s story. What you say and how you say it has to be unique, believable, and powerful enough to inspire
your prospective customers to make a change—and choose you over your competition. In this practical, hands-on session, Kevin McArdle
will walk you through an interactive look at nine messaging tools that will help you develop a unique story for your company. This story will
enable you to differentiate yourself from your competitors, hold firm on your margins, and grow your business by closing more deals.
How to Use Visual Analysis Tools as a Sales Differentiator
Kelly Canavan, Global Market Development Manager, Visual Attention Technologies and Applications,
3M Company
Tuesday, May 19: 1:00–2:00 p.m.
Imagine a tool that can analyze photos and designs and actually predict what’s likely to grab a viewer’s attention
in the first three to five seconds of viewing. That’s what Visual Attention Software (VAS) does, and it’s a remarkable tool that can help
designers, marketing, and brand managers understand attention-getting power of their graphic design projects. In this session, 3M’s
Kelly Canavan shows off this remarkable software and explains how having VAS software is an essential tool to help guide creative design
decisions with science and finalize designs with fewer revisions. It’s also a great new offering that can provide your salespeople with a
reason to call on both prospective and existing clients.
THE FUTURE IS YOURS | 9
BIASESSIONS
20/20: Postpress Vision Today through 2020
Panel Discussion Moderated by T.J. Tedesco, Consultant, Grow Sales, Inc.
Monday, May 18: 9:40–10:40 a.m.
Join T.J. for a raucous panel discussion as a binder, printer, and end customer examine:
• What printers really want from their postpress partners and how value is defined
• What bindery and finishing services are sold today and what will be in demand tomorrow
• The changing relationship between printers and their customers and how it impacts postpress service companies
• How postpress service companies can convince their prospects to start a business relationship today
Succession Planning for the Future of Your Company, with Training, and
Development of the Next Generation
Paul Reilly, Partner, New Direction Partners
Monday, May 18: 11:00 a.m.–Noon
Succession planning is preparing the company for the next leadership. At this session you will learn: succession
planning is not an option but an obligation of current leadership; the foundation of succession is a well prepared and executed plan; and the
options available to current leadership. Paul Reilly will lead participants through the process of developing and executing a succession plan
and will share his experience as a printing firm CEO and an M&A advisor.
How to Hit a Homerun…Every Time!
(Quality, Efficiency, and What Really Matters)
Panel Discussion Moderated by Valerie Price, Director of Business, Coyne Finishing
Monday, May 18: 2:10–3:10 p.m.
Does your production staff hit a home run every time, or do you have a foul ball occasionally? In this session, a
panel of your peers will discuss how their companies deal with a foul ball and improve the statistics on a daily basis. How much does quality
really matter? When can you say efficiencies are “good enough,” and what can be done differently or better? What really matters—price,
convenience, deadlines? We will answer these questions and more.
The Skills of Tolerance
Scott Warrick, Scott Warrick Consulting, Training & Employment Law Services
Monday, May 18: 3:40–4:40 p.m.
Join Scott as he outlines the skills of tolerance that are absolutely vital for any organization to succeed. This is the
most practical tolerance program you will ever see. Scott will not only outline these processes for you in his own
unique, practical, entertaining, and humorous style, but he will show you how to use this information immediately!
THE FUTURE IS YOURS | 10
BIASESSIONS
Vendor Rapid Fire Session
Speakers TBA
Monday, May 18: 4:50–5:50 p.m.
Join your peers for this year’s exciting vendor Rapid Fire Session! Fifteen vendors will show you what to expect from their company and
what differentiates them from their competition—products, service, quality, and value. Each vendor will present a three-minute video
made by their marketing department. These videos will show what makes each company unique and how they stand out among their
peers in the industry.
The Customer Rules—Complaint Handling that Results in Satisfied
Customers (maybe not happy, but satisfied)
Patty Myer, SR Business Manager Training and Development
Tuesday, May 19: 9:30–10:30 a.m.
The point is, every time a customer comes in contact with your business, whether in person, on the phone, or on the
website, it is a moment of truth. Your reputation is about to get either better or worse. Do something that adds value and stun customers
with your sincere, thoughtful, friendly, resourceful service so customers go to their computer to tell the world. Satisfied customers are the
best marketing staff you can possibly have. Find out how to get there in this session.
Customized Digital Marketing Strategies for Binders and Finishers in a Social
Marketing Environment
Corey Perlman, eBootCamp, Inc.
Tuesday, May 19: 11:00 a.m.–Noon
Don’t face social media overload! This session will help you prioritize what’s important to focus on and what’s
perfectly okay to ignore. Here are some of the takeaways you can expect:
• Website mistakes that are frustrating your prospects.
• How to create compelling content that prompts engagement and action.
• 5 ways to make your LinkedIn profile outshine your competition.
• Major changes from Facebook and ways you can capitalize.
• If other sites like Pinterest, Instagram, and Twitter are worth your time.
The Growing Importance of Finishing and Special Effects Printing
Daniel Dejan, Sappi Fine Paper North America
Tuesday, May 19: 1:00–2:00 p.m.
Join this presentation to better understand how and why using special effects printing, finishing, and folding techniques
can increase interest and sales and differentiate you from the digital competition. Sappi’s educational materials will
accompany this presentation, including Sappi’s new Surfaces promotion focusing on digital special effects printing.
THE FUTURE IS YOURS | 11
PLANTTOURS&BIAREGISTRATION
Tour Fee | $45
The BIA Plant Tour will consist of one tour with three stops!
Transportation will pick up tour attendees from the hotel at 7:30 a.m. then proceed to the tour locations.
Wednesday, May 20, 2015
8:00 a.m. | Transportation departs from Hotel
8:30–11:00 a.m. | First Stop: Muscle Bound Bindery
Muscle Bound Bindery is a division of Lerner Universal Corp. For more than 45 years, they have combined
state-of-the-art technology with expert craftsmanship for every service performed. The binding capabilities are
highlighted by their side-sewn case binding, Otabind, and PUR layflat adhesive binding as well as EVA and PUR
perfect binding capabilities. With five dedicated binding lines, they have the capacity and flexibility to meet both
long- and short-run production needs. Complementary services include folding, cutting, drilling, film laminating,
and shrink wrapping, making them a single source for tough, long-lasting books.
11:30 a.m.–1:00 p.m. | Second Stop: Daily Printing, Inc.
At Daily Printing, Inc, attendees will see the entire operation and hear how they differentiate to clients by being
Customer Fanatics! Daily Printing has a full-service print services lineup of digital and offset engines, full bindery,
including diecutting, stitching and folding, automated cutting systems, Heidelberg Varimatrix diecutting, and
MBO and Stahl folding to name a few. Attendees will hear about the unique platforms, such as the Co-Mailing
operations, that help Daily Printing enhance relationships with clients.
Lunch will be provided at this stop.
2:00–3:30 p.m. | Final Stop: 612Brew
Attendees will tour the landmark building of 612Brew. 612Brew has a two-vessel 15bbl steam heated brewhouse
with six-30bbl mirror polished fermentation tanks. 612Brew is located at 945 Broadway St. NE, the anchor tenant
in the historic building called The Broadway. This landmark building has exposed brick and timber along with
polished concrete floors, creating a perfect atmosphere for the brewery.
3:30 p.m. | Bus departs for Airport/Hotel
BIA ANNUAL CONFERENCE REGISTRATION
Includes full access to the Print Leadership Summit and BIA Annual Conference Sessions.
Member price
$595 per person
Non-Member price
$895 per person
Payment
All registrations are prepaid in U.S. funds. Payment may be made by check, American Express, Visa, or MasterCard.
To register online, visit www.printing.org/biaconference and click the Register tab.
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PLSREGISTRATION&HOTELINFORMATON
2015 PRINT LEADERSHIP SUMMIT REGISTRATION
Includes full access to the Print Leadership Summit and BIA Annual Conference Sessions.
Member price
$595 per person
Non-Member price $895 per person
Payment
All registrations are prepaid in U.S. funds. Payment may be made by check, American Express, Visa, or MasterCard.
To register online, visit www.printing.org/pls and click the Register tab.
HOTEL INFORMATION
Minneapolis Marriott City Center
30 South 7th Street
Minneapolis, MN 55402
Phone: 612-349-4000
Visit http://pls.printing.org/hotel to make your reservation.
Minneapolis Marriott City Center:
Experience award-winning style and service at the Minneapolis Marriott City Center, a Minneapolis hotel ranked in the top 10 percent of US hotels in 2013
by Trip Advisor. Make yourself at home in over 500 inviting hotel rooms with stunning views of the city skyline, including unique and spacious bi-level
suites with modern art and stylish furnishings. Relax body and mind inside the serene sauna or invigorate and revive at the state-of-the-art fitness
center for convenient downtown recreation. Enjoy access to top Twin City attractions at this Minneapolis, Minnesota hotel, including the Metrodome,
Target Center, Minneapolis Convention Center, Target Field, and Nicollet Mall. Experience the pulsating energy of a premier downtown hotel.
Hotel Reservations
Registered conference attendees have access to the special conference hotel rate of just $155 single/double.
Make your reservation by phone—call 866-315-9403 (toll free 877-303-0104) and use conference code PIA. One night’s room and tax will be
charged to guarantee the reservation. You may cancel the reservation three (3) days prior to arrival without penalty.
Staying at the official conference hotel helps offset costs, which in turn keeps the costs associated with the conference low. Thank you for
your support by staying in the conference hotel.
Cancellation Policy
Cancellation and/or substitution requests must be received via email (membercentral@printing.org). You are responsible for ensuring that Printing Industries of America receives the request.
Our staff will reply with an email acknowledgment.
If a registrant is unable to attend an event for any reason, they may substitute by contacting Member Central at (412) 259-1770 or via email at membercentral@printing.org. Where the registrant is
unable to attend and is not in a position to transfer his/her place to another person or to another event, then the following refund guidelines apply:
• Registrations cancelled less than 30 but more than 15 (calendar) days prior to the program date will result in a refund less $250.
• Registrations cancelled more than 30 (calendar) days prior to the program date to will result in a refund less $175.
• Registrations cancelled less than 15 (calendar) days prior to the program date will not be eligible for a refund. **
**Upon request, Printing Industries of America may issue a credit toward attendance at a future Printing Industries of America conference taking place within 12 months of the original conference. Rescheduling is allowed
on a one-time basis only, with no further rescheduling permitted. If you do not attend a Printing Industries of America program within 12 months from the original seminar, the entire registration fee will be forfeited.
No-Show Policy
In fairness to all attendees, confirmed participants who do not attend the scheduled program are liable for the entire fee unless other arrangements have been made in advance.
• No-shows will not be eligible for refund or credit.
• Conference materials for registered participants who are, for whatever reason, unable to attend will be mailed by regular post to the address we have on file. This will only be done once.
Refunds
All refunds will be issued by Printing Industries of America by check or by credit to your original debit or charge card.
Note
Printing Industries of America reserves the right to cancel or reschedule programs at any time. If Printing Industries of America cancels or reschedules the event due to weather or unforeseen
circumstances beyond our control, you are entitled to a full refund; however, we are not responsible for travel arrangements, travel fees, or any additional expenses incurred by you as a result
of such cancellation. If Printing Industries of America cancels a seminar in which you are enrolled, you will be contacted at the email address you provided when registering, so please be sure to
provide a valid email address.
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CONFERENCESPONSORS
PRINT LEADERSHIP SUMMIT SPONSORS
BIA ANNUAL CONFERENCE SPONSORS
PREMIER PLATINUM SPONSOR
PREMIER CONFERENCE SPONSOR
The following companies recognize the value the 2015 Print Leadership Summit brings to the industry and are supporting the event through corporate sponsorship.
PLATINUM CONFERENCE SPONSORS
GOLD CONFERENCE SPONSORS
SILVER CONFERENCE SPONSORS
GOLD CONFERENCE SPONSORS
BRONZE CONFERENCE SPONSORS
SILVER CONFERENCE SPONSORS
MEDIA CONFERENCE SPONSORS
AMERICA
MEDIA CONFERENCE SPONSORS
Sponsors listed are as of the printing of this brochure. For the most current listing, please visit the conference website at www.printing.org/pls or www.printing.org/biaconference.
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COMMITTEE&AFFILIATES
2015 PRINT LEADERSHIP SUMMIT ADVISORY COMMITTEE
R. Peter Jacobson, Chair
President/CEO, Daily Printing
Paul Strack
President, CustomXM
Jeff Ekstein
President, Willow Printing Group, Ltd.
Michael Wurst
CEO, Henry Wurst, Inc.
Joe Gass
President & CEO, Heritage Printing & Graphics
Valerie J. Price (BIA Chair)
Director of Operations, Coyne Graphic Finishing
Nikos Kallas
President, MET Fine Printers
Staff: Julie Shaffer
Vice President, Digital Strategies, Printing Industries of America
Michael Marcian
President, Corporate Press, Inc.
Staff: Chrystal Kapanyko
Manager, BIA, Printing Industries of America
PRINTING INDUSTRIES OF AMERICA AFFILIATES
Printing Industries of America and Its Affiliates—Your National and Local Resource
Together, Printing Industries of America and its local affiliates offer members the products and services that enhance their growth, efficiency, and profitability.
We are the largest graphic arts trade association, representing an industry with approximately one million employees and serving the interests of thousands of
member companies through advocacy, education, research, technical information, and cost-saving resources.
Printing Industries of Michigan, Inc.
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www.printing.org/biaconference
BIA Plant Tour: May 20
MAY 18-19, 2015
CONFERENCE
2015 BIA
May 18–19, 2015 • www.printing.org/pls
301 Brush Creek Road, Warrendale, PA 15086